Medicare Home Infusion Therapy Benefit: New Opportunities and New Challenges for Pharmacies | Arnall Golden Gregory LLP

More than seven months after the effective date of the new Medicare Part B Home Infusion Therapy (HIT) services, opportunities abound for pharmacies registered as qualified HIT providers. But challenges remain, mainly at the state level, as the adaptation of state regulatory structures has been delayed despite the promulgation of federal legislation establishing the benefit in 2016 and the promulgation of final implementing regulations at the end of 2020. With new payment rates for HIT offered by the Centers for Medicare and Medicaid Services (CMS) and a new Medicare enrollment protocol for HIT providers implemented in June 2021, however, the federal framework for delivery is fully established and will allow states to make further changes to their own licensing and regulatory structures. to take into account the new service.

The genesis of the Medicare HIT benefit can be found in section 5012 of 21st Century Cures Act, which amended several sections of the Social Security Act1 (the “Act”) and was enacted in 2016. Licensed pharmacies enrolled in the Medicare Part B Durable Medical Equipment (DME) program have been permitted to bill HIT for a transition period from 2019 to 2020.2 In November 2020, CMS promulgated a final rule to implement the registration requirements for the benefit, which came into effect on January 1, 2021.

Simply put, the HIT service covers (a) professional services, including nursing services, provided in accordance with a care plan, (b) training and education of patients not covered by the EMR service, (c) remote monitoring, and (d) other monitoring services for the delivery of HIT and home infusion medications provided by a qualified HIT provider, which are provided to the patient’s home.

Relevant definitions3 applicable to the service include:

  • Home – A place of residence serving as domicile for an individual, including an institution serving as domicile other than a hospital, critical access hospital, or skilled nursing facility. It can therefore be assumed that these services can be provided in environments such as assisted living facilities, personal care homes and other collective settings.
  • Home infusion medicine – A parenteral or biological drug administered intravenously, or subcutaneously for a period of administration of 15 minutes or more, to the home of an individual via a pump which is part of an EMR. The term does not include insulin pump systems or a self-administered or biological drug on a self-administered drug exclusion list.
  • Qualified Home Infusion Therapy Provider – A pharmacy, doctor or other service provider or provider approved by the national home infusion therapy provider who:
    • Provides infusion therapy to people with acute or chronic conditions requiring home infusion medication;
    • Ensures the safe and efficient delivery and administration of home infusion therapy 7 days a week, 24 hours a day;
    • is accredited by an organization designated by the secretary of the Ministère de la Santé et des Services sociaux (the “secretary”);4 and
    • Meets such other requirements as the Secretary deems appropriate, taking into account the standards of care for home infusion therapy established by Medicare Advantage plans under Part C and in the private sector.

The qualified TIH provider should ensure that the patient is under the care of a physician, nurse practitioner, or medical assistant and has a plan of care from a physician that prescribes the type, amount, and duration infusion therapy services to be provided.5 The care plan should be reviewed periodically by the doctor6 in coordination with the supply of home infusion medicines.

The existing EMR benefit covers the infusion pump, associated supplies and equipment, and the drug for infusion, as well as some services needed to provide these items, such as pharmacy services, delivery and installation of the drug. equipment, and education / training related to EMR items. As indicated above, the HIT service covers professional services, education / training not covered by the EMR service and patient follow-up. Under the Act, a single payment unit corresponds to each “calendar day of administration of the drug by infusion” at the patient’s home.7 In addition, the payment received will vary depending on the use of nursing services by type of infusion therapy to reflect factors such as patient acuity and the complexity of drug administration. There are currently three payment categories. This payment is separate from the payment for the DME service.

A pharmacy that wishes to become a home infusion therapy provider for Medicare billing purposes must do so on CMS-855B, which came into effect on June 22, 2021. As part of the registration process, the provider must register. ” register in each state in which it has an accredited place of practice. The provider may provide services to patients’ homes across state borders as long as they are properly licensed in all states of service. Authorization to practice in the service record will generally take the form of a non-resident pharmacy license. For non-resident pharmacy licenses, state pharmacy licensing laws often require that the pharmacist responsible for the out-of-state pharmacy be licensed in the serving state. The pharmacy may also need to obtain a home health agency license depending on state law and the provider’s structure and business model vis-à-vis the nursing component, or even licensed for home infusion therapy from the state. Another consideration is whether various state nursing practice laws allow some or all of Medicare HIT professional functions to be performed by a licensed practical or licensed practical nurse, or whether a registered nurse must perform those functions.

Ultimately, states will adapt their legislative and regulatory frameworks to better adapt to the new service. Until then, however, pharmacies intending to establish a Medicare HIT footprint in multiple states should be prepared to do their homework, navigate a multitude of state regulatory issues, and be flexible enough to find. a business model that works in all of these states. .

[1] More specifically, Articles 1834 (u), 1861 (s) (2) and 1861 (iii).

[2] See article 50401 of the 2018 budget balancing law (Pub. L. 115-123).

[3] See Section 1861 (iii) of the Social Security Act and 42 CFR § 486.505.

[4] Currently, CMS recognizes the following organizations to provide HIT accreditation: Joint Commission (TJC), Accreditation Commission for Use Examination (URAC), Accreditation Commission for Healthcare (ACHC), Community Health Accreditation Partner (CHAP), National Association Boards of Pharmacy (NABP) and Compliance Team (TCT). CMS, Ed. 100-08 Integrity Handbook for Healthcare Providers, CMS Pub. 100-08, Medicare Provider Integrity Manual, § 10.2.2.8.B.

[5] 42 CFR §486.520.

[6] Username.

[7] Section 1834 (u) (1) (A) (ii) of the Act. Under 42 CFR § 486.505, “calendar day for drug administration by infusion” is defined as “the day on which home infusion therapy services are provided by qualified professionals in the individual’s home on day of administration of the drug by infusion. The skilled services provided on this day must be so inherently complex that they can only be performed safely and efficiently by, or under the supervision of, professional or technical personnel.


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Calls for stricter regulations on cosmetic treatments following the APPG report

After years of increased demand and growing popularity, non-surgical cosmetic treatments like fillers are still unregulated, posing a threat to public health and the reputation of the industry. Health professionals and beauty experts have been calling for stricter regulations on these types of treatments for years, and in a historical context report published today by the All-Party Parliamentary Group on Beauty, Aesthetics and Well-Being (APPG), it seems their calls are finally being answered.

The first of its kind, the comprehensive report includes the findings of a year-long survey of practitioner standards and qualifications, licensing, ethics and mental health considerations, and the implications of advertising on social media, concluding that “maintaining the status an option” and the current situation “not only endangers the general public, but undermines the development capacity of practitioners and operators responsible for this ever-expanding industry.”

Calling for urgent reform, the APPG made 17 recommendations to help the government develop new regulations. Some of the suggestions include establishing minimum national standards for practitioner training, extending the ban on treatment to under 18s, advertising restrictions on fillers and other invasive treatments, and prescription fillers only (unlike Botox, fillers are currently not classified as a medical product and can therefore be administered by anyone).

The group also urged the government to demand that social media platforms do more to tackle deceptive ads promoting invasive treatments, following the UK Advertising Standards Authority (ASA) ruling. Uni earlier this year banning influencers from using “misleading” filters on beauty ads.

Extreme GLAMOR trials: we tried Botox and captured it all on camera

APPG Co-Chairs MP Carolyn Harris and MP Judith Cummins said in a statement: “For too long there has been virtually no limit to who can perform cosmetic treatments, what qualifications they need. have or where they can administer We were also particularly concerned about the publicity and promotion on social media of these treatments and how to ensure the protection of vulnerable people, such as children and those at risk of mental illness. urge the government to implement the recommendations in our report and take action to improve the situation in the interest of industry and public safety. ”

Patient Safety Minister Nadine Dorries added: “Far too many people have had to live with the emotional and physical scars caused by their cosmetic surgery experience. Anyone considering Botox, or fillers, should do so. take a break and take the time to reflect on the potential impact of the surgery on their physical and mental health. “

Suggestions have already been made to ensure that practitioners are sufficiently trained to administer the treatments. Dr Tristan Mehta founder of Harley Academy and HISTORY advocates for all practitioners to graduate in Botox and Dermal Fillers in association with the Joint Council of Cosmetic Practitioners (JCCP). “Being qualified at Level 7 shows that you have been trained to be a safe and ethical injector – that you have received Masters level training from experts in the field,” he says. “It shows that you have studied not only the injection techniques, but also the anatomy, the aging of the face, the aging of the skin, the prevention and management of complications.”

Everything you need to know about loads


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The flip flip – Glossy

Social media has caused a change in attitude towards cosmetic treatments, Botox and lip flip fillers. The latter is a “fit” that is currently all the rage on social networks. On TikTok, #lipflip has 64.4 million views.

But what is a lip flip? The treatment uses a neuromodulator (like Botox or Xeomin) to mimic the effects of lip filling, although the results are less dramatic. “When added to the upper lip, it gives the appearance of a fuller upper lip.” mentionned Christina Nalbone, Nurse Practitioner and Director of Clinical Education and Operations at Never / Body. She said the treatment is quite painless and results can be seen in 3-5 days. They last about 6-8 weeks. The meeting is also quick – around 15 minutes, with no downtime.

Filling, on the other hand, is a bit more complicated and a lot more expensive. OA filling syringe at Ever / Body costs around $ 750. A lip flip, meanwhile, costs around $ 150 and is Ever / Body’s most popular treatment with younger customers. In June, Ever / Body hosted a “Lip Service” event with influencers TikTok and Instagram. Each was offered a lip flip after a consultation with an Ever / Body medical advisor.

But not everyone is a candidate for a lip flip. “Usually when we smile, the upper lip curls up to varying degrees for different people. For example, for someone who has a gummy smile, their lip tends to turn around a lot. Before injecting, we animate the patient. We make them smile and pretend to whistle, so we can see how their lips turn, ”Nalbone said. This is used to determine if a patient will see the results of a lip flip. If someone’s lips don’t curl when they smile, they might not be the best candidate. The Botox used in a lip flip relaxes the muscle, which causes the lip to tilt. The filler, on the other hand, simply gives volume. For those who have a lip flip, it may take a few days to readjust to speech after treatment, she said.

When TikTok introduced the influencer Rachel Rigler (647,000 subscribers on TikTok) on the flip flip, she immediately wanted one, she said.

@rachelriglerso excited hehe 🥰 #lipflip #botox #medspaDead Man Walking – Brent Faiyaz

I always hated my upper lip when I smile, so when I saw a video on how [another TikToker] fixed her upper lip that disappeared when she smiled [with a lip flip], I was like, ‘I have to do this,’ ”Rigler, who is 20, told Glossy. She researched medical spas in Savannah, GA, picked the one with the best reviews, and made an appointment.

“It was my very first experience with Botox or any type of injectable, so I wanted to document the process,” she said. The resulting video, which she first posted in March, has over 325,000 views. In the comments, many people tagged friends, saying they wanted to have one too. But some people criticized her for being too young, she said.

As for the adjustment period, Rigler said: “For probably the first week my upper lip was numb and it was even difficult to brush my teeth because I felt like I was drooling over myself.” In the end, she ended up wanting more and got lip filler in June, which of course she also documented on TikTok.

New York-based dermatologist Dr Dan Belkin said that there are many factors that are likely contributing to the popularity of the treatment. “It is a relatively easy treatment to obtain, in terms of cost, pain, time, risk and cosmetic commitment, in the sense that it is subtle and temporary, ”he said.

Meanwhile, Plump, an injectable cosmetics clinic in Manhattan, has become a favorite place to get treatment. This is in part thanks to the influencer TikTok Victoria Paris (1 million subscribers), who has published his experiences at the clinic several times in the past three months. Since she initial visit when she had the lip flip she returned for various other treatments including Kybella and HydraFacial.

@victoriaparisfPurr it lasts like a few months it dependsoriginal sound – Victoria Paris

After Paris arrived, Plump received a wave of inbound inquiries, said Richelle Oslinker, director of operations and partner at Plush. Paris first arrived as a paying customer, Oslinker said, but is now enjoying a discount. She added, “We didn’t spend any money on marketing or public relations… It was all social or word of mouth.” Following the first post from Paris, Oslinker said Plump saw a 58% increase in the number of people entering. New customers cited TikTok or the name of Paris when asked how they found Plump. The friend of Paris Suede brooks (1.4 million followers on TikTok) also went to Plump in March and posted a video of her dressing for the occasion. the Publish has 626,000 likes.

“[Paris] came and posted this video, and the next day we got a million calls and emails like “What is this?” ‘What does it do?’… Actually, we weren’t prepared for that, ”Oslinker said.


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Independent Beauty Brands Embrace Buyable Live Streaming – Glossy

As direct shopping gains momentum in the United States, independent beauty brands DTC continue to embrace the sales model.

This week, live streaming platform Buy LIT direct expands its brand list to include skin care brands Covey and Joanna Vargas, who are both hosting their first purchasable livestreams this week. They are joining a number of digital-native American beauty brands and retailers experimenting with live shopping in hopes of seeing the format take off as it has in Asia.

“We want to be in the most innovative marketing channels,” said Nell Brown, Director of Growth at Covey. “Live overseas broadcasting is so lucrative and successful that I have no doubts about its potential in the United States. Our strategy will be to continuously test and iterate.

Beauty has been a category of choice for the booming live shopping market in the United States

“From the start, our platform focused on skin care and beauty,” said Toby Zhang, founder of Shop LIT Live. He noted that most beauty brands expressing interest in the app have “already had some sort of exposure. [to livestreaming] or are aware of what live shopping is, which makes the conversation quite fluid.

Covey hosted her first livestream shopping on July 20 with co-founder and model Emily DiDonato, who promoted the event online to her 2.2 million Instagram followers. While the brand had been active with traditional Instagram Lives, this was its first event with commercial ties. In the livestream, DiDonato featured a skin care routine demo, giving viewers a 20% discount. Her second livestream in August will feature brand co-founder Christina Garcia, a former Google executive, sharing the brand’s founding story.

Covey and Joanna Vargas join a list of 300 brand partners who have sold on the platform either through the brand’s live broadcasts or through the app’s 100+ influencers.

Founded by Zhang, one of TikTok’s early investors in 2017, Shop LIT Live received a $ 6 million funding round led by CRCM Ventures in April 2021. It currently has just under 100,000 monthly active users, over 10,000 weekly active users and “thousands” of daily active users. users, said Zhang. The number of monthly users is increasing by 40%, he said. The platform is currently 70% female, mostly from the Millennial and Gen Z demographics and described by Zhang as “mobile-friendly” customers.

Shop LIT’s successful live streaming formats include exclusive promotions, product launch announcements and seasonal sales, Zhang said. The platform is integrated with Shopify and can be accessed through the Shopify app store to list products. Each in-app purchase is made by the individual participating brand. While the app generates revenue through affiliate links promoted in live streams hosted by influencers, the “primary business model” is now focused on brand partners, Zhang said. The platform generates between 10 and 15% of the revenue for each item sold.

User growth is driven by social promotions on other platforms, and is especially useful when top public influencers promote their upcoming LIT Shop livestreams on their Instagram accounts, Zhang said. The app also has a special Reward Center that awards “coins” to users for inviting friends to join the app, write a review, or follow it on Instagram. The coins can then be used to make purchases.

A public founder with a large following is ready for the success of the live broadcast.

“It’s definitely one of our advantages that with Emily we have a model ready to shoot at all times,” Brown said.

Shop LIT has added more features over the past few months, including custom homepage views based on user interests, branded accounts, and its integration with Shopify. It also plans to roll out a desktop version in the coming weeks.

In-app payment is a particularly useful feature for Shop Lit at a time when everyone has little patience and high standards for payment, Brown said. She said that, compared to Instagram’s shopping features, Shop LIT allows the brand to reach a user base with “higher purchase intent.”

As live shopping took off during the pandemic, apps like Shop LIT are betting on its long-term potential. “If the pandemic ends tomorrow and everyone returns to normal, they become more and more comfortable with where things are at,” Zhang said.


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Reusable N95 masks could offer reduced waste and costs, study finds

Since the start of the Covid-19 pandemic last year, face masks and other personal protective equipment have become essential for healthcare workers. N95 disposable masks have been in particular demand to help prevent the spread of SARS-CoV-2, the virus that causes Covid-19.

All of these masks have financial and environmental costs. It is estimated that the Covid-19 pandemic generates up to 7,200 tonnes of medical waste every day, much of which is disposable masks. And even if the pandemic slows in some parts of the world, healthcare workers should continue to wear masks most of the time.

That toll could be significantly reduced by adopting reusable masks, according to a new study from MIT which has calculated the financial and environmental cost of several mask use scenarios. Decontaminating regular N95 masks so that healthcare workers can wear them for longer than a day reduces costs and environmental waste by at least 75%, compared to using a new mask for each encounter with a patient.

“Not surprisingly, approaches that incorporate reusable aspects should not only generate the greatest cost savings, but also a significant reduction in waste,” says Giovanni Traverso, assistant professor of mechanical engineering at MIT, gastroenterologist at Brigham and Women’s Hospital, and the study’s lead author.

The study also found that fully reusable N95 silicone masks could offer an even greater reduction in waste. Traverso and his colleagues are currently working on the development of such masks, which are not yet commercially available.

Jacqueline Chu, a physician at Massachusetts General Hospital, is the lead author of the study, which appears in the British Medical Journal Open.

Reduce and reuse

At the start of the Covid-19 pandemic, N95 masks were scarce. In many hospitals, healthcare workers were required to wear a mask for a full day, instead of changing for each patient they saw. Later, some hospitals, including MGH and Brigham and Women’s Hospital in Boston, began using decontamination systems that used hydrogen peroxide vapor to sterilize masks. This allows a mask to be worn for a few days.

Last year, Traverso and his colleagues began to develop a reusable N95 mask made of silicone rubber and containing an N95 filter that can be discarded or sterilized after use. The masks are designed in such a way that they can be sterilized with heat or bleach and reused multiple times.

“Our vision was that if we had a reusable system, we could reduce costs,” says Traverso. “The majority of disposable masks also have a significant environmental impact, and they take a very long time to degrade. In a time of a pandemic, there is a priority to protect people from the virus, and it certainly remains a priority, but in the longer term, we need to catch up and do the right thing, and seriously consider and minimize the risk. potential negative impact on the environment. “

Throughout the pandemic, hospitals in the United States have used different mask strategies, depending on the availability of N95 masks and access to decontamination systems. The MIT team decided to model the impacts of several different scenarios, which encompassed use patterns before and during the pandemic, including: one N95 mask per patient encounter; one N95 mask per day; reuse of N95 masks by ultraviolet decontamination; reuse of N95 masks by sterilization with hydrogen peroxide; and one surgical mask per day.

They also modeled the potential cost and waste generated by the reusable silicone mask they are currently developing, which could be used with either disposable or reusable N95 filters.

According to their analysis, if every healthcare worker in the United States used a new N95 mask for every patient encountered in the first six months of the pandemic, the total number of masks required would be around 7.4 billion, for one. cost of $ 6.4 billion. This would result in 84 million kilograms of waste (the equivalent of 252 Boeing 747s).

They also found that all reusable mask strategies would lead to a significant reduction in costs and waste generated. If every healthcare worker could reuse N95 masks that have been decontaminated with hydrogen peroxide or ultraviolet light, costs would drop to $ 1.4 billion to $ 1.7 billion over six months, and 13 to 18 million kilograms of waste would result (equivalent to 56,747s).

These numbers could potentially be further reduced with a reusable N95 silicone mask, especially if the filters were reusable as well. The researchers estimated that over six months, this type of mask could cut costs to $ 18 million and waste to 1.6 million kilograms (about 2.5747s).

“The masks are here to stay for the foreseeable future, so it is essential that we incorporate sustainability into their use, as well as the use of other disposable personal protective equipment that contributes to medical waste,” said Chu.

Environmental burden

The data used by the researchers for this study was collected during the first six months of the pandemic in the United States (end of March 2020 to end of September 2020). Their calculations are based on the total number of healthcare workers in the United States, the number of Covid-19 patients at the time, and the length of hospital stay per patient, among other factors. Their calculations do not include any data on the use of masks by the general public.

“We’ve focused here on healthcare workers, so it’s probably an under-representation of the total cost and environmental burden,” notes Traverso.

While vaccination has helped reduce the spread of Covid-19, Traverso believes healthcare workers will likely continue to wear masks for the foreseeable future, to protect themselves not only from Covid-19 but other respiratory illnesses as well. such as the flu.

He and others started a company called Teal Bio which is now working to refine and further test their reusable silicone mask and develop methods to mass-produce it. They plan to seek regulatory approval for the mask later this year. While cost and environmental impact are important factors to consider, the effectiveness of masks should also be a priority, says Traverso.

“At the end of the day, we want the systems to protect us, so it’s important to know whether or not the decontamination system compromises the filtering ability,” he says. “No matter what you use, you want to make sure that you are using something that is going to protect you and others.”

Source:

Massachusetts Institute of Technology


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Greystone provides $ 15.8 million bridge loan to

NEW YORK, July 20, 2021 (GLOBE NEWSWIRE) – Greystone, a leading national commercial real estate finance company, has provided a $ 15.8 million bridge loan for the acquisition of a nursing campus, of memory and personal care in Erie, PA. . Funding was initiated by Fred Levine, Managing Director of Greystone.

The purchase of Sainte-Marie-East renowned Nightingale Nursing and Rehabilitation Center, has been secured by a two-year, interest-only, short-term, variable-rate loan which Greystone will endeavor to transition to permanent funding provided by HUD. The complex comprises six buildings comprising 139 specialized nursing beds, of which 39 are dedicated to memory care residents; 131 approved personal care beds; and 91 residential housing units.

“This is the first step in the process of transitioning to the HUD and continuing our commitment to providing liquidity to healthcare providers,” said Mr. Levine.

“We see a lot of potential in the old St. Mary’s East campus, in part due to the large number of private rooms for residents,” said Dov Braun, principal borrower. “Implementing our operational plans and enhanced resident care programs to continue and strengthen Saint Mary’s reputation for exceptional resident care is our priority. “

About Greystone
Greystone is a national private commercial real estate finance company with an established reputation as a leader in multi-family and healthcare finance, having been ranked among the top lenders by FHA, Fannie Mae and Freddie Mac in these sectors. Loans are offered by Greystone Servicing Company LLC, Greystone Funding Company LLC and / or other companies affiliated with Greystone. For more information, visit www.greystone.com.

PRESS CONTACT:
Karen marotta
Gray stone
212-896-9149
[email protected]


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Look for cosmetic changes from Tuesday’s newspaper | Chroniclers

Newspapers are banking on change. Without change, there would be no news.

But at the same time, our customers like to get a feel for what to expect. This is why changes in format, style, page position and daily functionality are so rare.

So here is a warning for our loyal readers: Company-News will be a little different from tomorrow’s newspaper.

You could say that most of the changes are cosmetic. Stories and title fonts will be different. We think they’ll be easier to read and look great when our new news site comes out.

Local reporting as well as permanent articles such as Monday’s Man, Tuesday’s Teen and Wednesday’s Woman will continue to attempt to provide a fair and complete reflection of the communities and people we serve.

On the content side, the main changes are a new expanded weather map on page 2 each day, larger photographs for obituaries and some tweaks on Money, our business page posted on Tuesdays, Thursdays and Sundays.

Revisions also transform the classified section by using larger character columns that will match other parts of the document.

Puzzle fans will find their four favorites – Crosswords, Cryptoquip, Seek and Find, and Jumble – amid the classifieds pages of each edition.

If you read the comics page daily, you’ll still have 14 laughs waiting for you, but the lineup is being revamped.

Seven will be immediately familiar as they’ve been in the diary for some time. The others are a mix of classics like Dennis the Menace and BC along with new features like Pickles, which focuses on life from the perspective of the elderly, and Curtis, in which the main characters are minorities. Also new is Fort Knox, which focuses on the life of a military family while borrowing its name from our local post.

These changes and our new net print job are part of the new owner updates and improvements. For seven weeks, Company-News is part of Paxton Media Group, a Kentucky-based company. Staff throughout the building have learned new operating systems and software that aim to streamline and improve our services to readers and advertisers.

Most of the upgrades were done in the background. The new look, which begins on Tuesday, could be the first concrete sign of improvement for the average customer, but we are confident that all of these efforts will ensure our future success as a business and improve the service we provide to you.

Our main missions, daily reporting and the advertising and promotion needs of local businesses, remain in the hands of competent and trained residents whom you have come to know. On the contrary, our ability to meet this commitment has been enhanced and refined by recent changes.

If you have any questions, comments, or suggestions, as always, I’m ready to hear from you. The newspaper’s primary mission is to reflect the community it serves. We do it best when we are engaged in a dialogue. My contact details follow.

Ben Sheroan, originally from Vine Grove, has been Editor-in-Chief of The News-Enterprise since January 2010 and began his career here in 1974. He can be reached at 270-505-1403 or [email protected]


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Hottest Beauty Trend Is All About The Customer

To receive the Vogue Business newsletter, register here.

Beauty has a new essential personalization tool: zero-party data.

Zero data refers to data collected on a consensual basis, unlike third-party or proprietary data, which is extracted and used to personalize products, services and experiences for the buyer. Brands are jumping on customers’ willingness to share their personal information for the right outcome, by creating quizzes, polls, and quizzes that create zero-party data profiles of their customers with their membership.

“Zero Party data is knowingly and intentionally shared with the brand with the understanding that the brand will use it to provide them with a more personalized experience,” says Wendell Lansford, co-founder of marketing technology company Wyng, who refers to these types. . of quizzes and surveys as “micro-experiments”. Wyng created one for L’Oreal La Roche Posay-owned skin care line called Routine Finder, which asks users five questions about their skin type and how many different products they’re happy to have. use. According to the company, the tool increased the average order value by 134%.

“There have been discussions about personalization in beauty for years, but the first steps were very generic,” says Winnie Awa, founder and CEO of Carra, a diagnostic platform that creates personalized routines for women. with textured hair. Early attempts to personalize beauty included sending marketing emails to a customer’s first name and monogramming the products, which Awa says didn’t do much to actually meet customer needs. . Those early forays were enough to fuel consumer demand for more personalization and personalization, however, according to Audrey Depraeter-Montacel, global head of beauty at Accenture. The standards are higher this time, which means more and better data is needed. While concerns about privacy and cybersecurity are always great, if consumers think they are making a legal deal and receiving something in return, they are generally happy to pass data on, says Lokesh Ohri, sales product manager. retail and consumer at Deloitte Digital.

Atolla offers a tailor-made skin care system with personalized products and virtual advice.

Courtesy of Atolla

Mercer Hill luxury retirement community takes inspiration from downtown Doylestown

The Township of Doylestown has a new art studio, cinema, music conservatory, pub, lounge and steak house.

To participate, you must be 62 years of age or older.

the Mercer Hill in Doylestown promises a luxury retreat by living in a sprawling neighborhood designed to resemble Doylestown’s Main Street.

Across the United States, operator Merrill Garden is building communities of seniors that may be more like hotels for business travelers.

The most recent development of Merrill Garden began in July 2019 off South Easton Road in the township. This community of 164 units will also have a general store, post office, outdoor patio and fire pit, lavender field and horse.

Mercer Hill in Doylestown, a 164-unit retirement home, will open in November.  The facility will offer on-site amenities to its residents including a movie theater, general store and pub in an interior setting inspired by Main Street.

The developers are playing on a rapidly growing population of retirees who want more than a good game of bingo.

By 2050, one in five Americans could be 65 and over, according to the U.S. census. Currently, some 811,000 Americans live in about 28,000 elderly communities in the United States, estimates the CDC.

In Pennsylvania, 64% of senior residents are 86 and older and 40% have Alzheimer’s disease or some other form of dementia, according to the National Center for Assisted Living.

Mercer Hill’s first tenants in Doylestown could move in by November, property manager Deb Bodnar said.

A model studio at Mercer's in Doylestown. [MICHELE HADDON / PHOTOJOURNALIST]

The retirement home boasts of its proximity to Doylestown’s shops and restaurants and local architecture. Community cinema is inspired by that of Doylestown County theater, and the activity center designed to resemble Joseph Ambler Inn. The pub in the retirement home will look like the Doylestown Inn, a doctor’s office is modeled on the Court Street Borough Hotel, and the outside of the living room will look like Paper Unicorn Shop on the main street.

Mercer Hill said the campus would cater to those seeking independent living, assisted living, and a memory care section will be limited to people with Alzheimer’s disease and other forms of dementia.

Independent living starts at $ 2,750 per month and includes three meals a day, weekly housekeeping, basic cable, and community activities. Personal care starts at $ 4,800 per month. Memory care ranges from $ 5,000 to $ 7,475.

In memory care, you don’t just deal with dementia, but also anxiety and depression, ”Bodnar said. “We will create safe spaces. So you can do it on the walking trail. You can engage in activities and we will have reminiscence activities. “


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10 New Marvel’s Avengers DLC Packs Bring Credits, Cosmetics & More

It’s not just the chance to witness a great story or to assemble and assemble some of the most powerful warriors known to man. No, a big part of Marvel’s Avengers appeal is in the customization and the power it allows. To do that, you need credits and cosmetics – two things that are in the foreground with the latest slew of new Marvel’s Avengers DLC packs that have hit the market.

No less than 10 new DLC options are available to purchase, download, and add in Marvel’s Avengers, each bringing something slightly different to the market. Yes, so they focus all of their efforts on issuing in-game credits, letting you buy a bunch of skins and nothing, but they also give access to a bunch of different cosmetic deals – with pretty much something for it. everyone available, no matter what their tastes.

Showcase and fix on the Xbox Store for Xbox One and Xbox Series X | S Avengers to enjoy are all of the following…

As you can see, the options available today come in the form of starter packs at £ 3.99 or incredible packs at £ 7.99. What you’re primarily looking at here is that Starter Packs will grant access to 500 credits as well as a new outfit, emote, and nameplate depending on which Avenger you decide to partner with.

The Incredible Packs build on that, offering no less than 1050 in-game credits, plus a few outfits, 2 emotes, and a doubling of nameplates. How much money you decide to squirt into Marvel’s Avengers in terms of cash pretty much depends on you and your love for the Avengers themselves, but it’s pretty safe to say that each of the new DLC packs is capable of you. give the opportunity to assemble the Avengers like never before.

You’ll obviously need the base game on hand, but from there the Xbox Store can get you the access you need. Keep in mind that the game is available on Xbox One and fully optimized on Xbox Series X | S with PS4, PS5, PC, and Google Stadia.

Let us know in the comments which new Incredible Pack or Starter Pack you decide to grab.


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