10 Latino-owned vegan makeup brands to support now and always

Add a splash of color to your beauty regimen with these 10 Latina-owned vegan beauty brands! We spotlight founders from all over South America, from Mexico and Cuba to Puerto Rico and the Dominican Republic. These bold makeup marks will take your confidence to another level. So clean up your makeup vanity and get ready to find your new beauty must-have.

Are you looking to adopt a low-polluting beauty routine? Then Axiology is here to help! With a focus on reducing waste in the beauty industry, founder Ericka Rodriguez created the brand’s plastic-free zero waste lipstick. Each item is formulated with just ten ingredients and leaves a creamy finish with every application. So shop for colors ranging from bold reds to nude browns! And don’t forget to check out their Tinted Dew Multi-Stick, the ultimate beauty product for a glowing look without makeup.

Axiology

The Cuban beauty brand offers sensual products for all skin tones. Founder Gabriela Trujillo celebrates her culture with a wide range of cosmetic must-haves! Alamar Cosmetics will leave you with a gorgeous earthy hue, from luminous blush and bronzer duos to creamy lip liners. In addition, Trujillo’s products are a tribute to his native island. So it’s a brand you’ll want to support as we wrap up Hispanic Heritage Month!

Alamar Cosmetics

Alamar Cosmetics

Rare Beauty is for those looking to support a cosmetics brand that goes beyond makeup. Founder Selena Gomez supports authenticity and inclusivity in mainstream beauty. Plus, the brand’s fashionable beauty products provide a clean and effortless look for everyone. And not only does the vegan brand offer a wide range of must-have beauty tries, but it also includes resources to support mental health.​​​

rare beauty

rare beauty

Boricua duo Desiree Rodríguez (Des) and her partner Salvador Pérez (Zal) are the creators of this avant-garde beauty brand. Necromancy Cosmetica offers a bold variety of vegan lipsticks! From rosy nudes to brick reds to bright greens, you’ll find your fun new lipstick in no time. Plus, they also offer a pigment and eyeshadow palette! It’s made up of mauve and cool tones to create a gorgeous fall-inspired look.

Necromancy Cosmetica

Necromancy Cosmetica

Lights Lacquer was founded by Miami native and OG YouTuber Kathleen Fuentes! The vegan nail polish brand offers a variety of eye-friendly colors to complement all skin tones. And the best part is that all nail polishes are priced at $11 and formulated with clean ingredients! Also, they feature matching lip lacquers with certain nail colors. Shop their Lacquer Lips and Tips collection, a nude-themed set of soft lipsticks and pressed nails.

Lacquer Lights

Lacquer Lights

Founders Joanna Rosario and Leslie Valdivia are on a mission to strengthen their culture in the beauty industry. With a blend of Mexican and Puerto Rican saźon, Vive Cosmetics embraces its Latin roots through the company’s bold products. The beauty brand offers lip staples that include glosses, matte lipsticks, and nourishing lip masks!

Live Cosmetics

Live Cosmetics

In 2018, beauty YouTuber Manny Gutierrez launched Lunar Beauty. Since then, he’s created a cult following that champions a fluid approach to beauty. The vegan beauty line is your one stop shop for eyeshadow palettes that shine! Explore with vibrant color using the Strawberry Dream Palette. Do you feel more neutral? Shop their Nude Prism Palette for a softer finish.

Lunar beauty

Lunar beauty

vegan

This female-led beauty line celebrates the rich culture of the Magic City! Mia del Mar mimics the luxurious spas of Miami, formulating clean skincare and makeup products. Plus, their palettes are infused with jojoba oil to deliver a silky-smooth application. So do yourself a favor and buy their Get That MIA Glow set! This 8-piece set includes essential skin care and beauty products from Mia del Mar.

Mia del Mar

Mia del Mar

vegan

Luna Magic will become your new favorite vanity in no time! Why? Because founders and sisters Mabel and Shaira Frías put women of color at the forefront of the beauty industry. Best known for their appearance on Shark Tank, the Dominican American sisters celebrate their heritage with vibrant beauty products. Shop their mink false eyelash set! It’s the perfect fluttery finish for any makeup look.

Luna Magic

Luna Magic

vegan

Mydas Cosmetics is all about bringing bright, fun colors to your beauty routine! Founder Rocio Nuñez offers eye-catching shimmers and highlighters to elevate your makeup look. You’ll end up with the ultimate glow of shimmering lip glosses and radiant eye shadows. Then try their Smokey Glow lip gloss trio! This trio is a must for a little more glamour.

Mydas Cosmetics

Mydas Cosmetics

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