South Africa may have a high youth unemployment rate, but there are still those who are trying to bridge the gap by creating beauty brands.
The beauty industry is becoming more and more diversified.
After years of being ignored by the big beauty and skincare brands, black women have decided to take matters into their own hands.
In recent years, there has been an increase in beauty brands in South Africa, where we have seen a growing number of young South African beauty entrepreneurs inventing it.
So, to close Youth Month, we celebrate the young change makers in the beauty industry.
Sebapu, from Soshanguve, worked for the South African National Defense Force before launching his cosmetics brand, Hermosa Flor.
The brand’s name means beautiful flower in Spanish was inspired by its name, Mbalenhle.
Sebapu, who has always loved makeup, said her beauty journey began while she was still in elementary school, where she entered beauty pageants.
“I loved getting my makeup done for these competitions. Although this is where the love for beauty started, I started to fully embrace it in high school, ”she told lifestyle digimag, The Throne.
Since the brand’s inception in 2019, Sebapu has launched a wide range of products, including lipsticks, eyeshadow palettes, makeup brushes, facial cleansers, serums and, more recently, cosmetics. eyelashes.
Boity Thulo went from being a TV presenter and rapper to that of a budding beauty mogul.
In 2020, she partnered with Halo Heritage, a company that makes natural hair and fragrance products, to launch a hair care line and fragrance.
Thulo first launched Boity Pink Sapphire Eau de Parfum, which was later followed by eight hair products under its brand.
Speaking of her products, she said that she always dreamed of having her line of perfumes. “It has always been a lifelong dream to create a line of perfumes and hair care products that truly represent African women.
Now more than ever, black African women are creating a unique identity and playing increasingly important roles in almost every aspect of life in Africa, from government to business and more.
Creating a brand specifically designed for powerful modern African women made this collaboration with Halo Heritage a natural fit, ”she said.
Kunupi, one of the pioneering women in the beauty industry, has franchised her cosmetics brand, Chique Beauty, in the South African provinces.
To celebrate 10 years in the beauty industry, Kunupi recently launched 12 Chique Beauty franchises.
Her decision to expand her brand was inspired by the gap she saw in the beauty industry.
In this capacity, she then created employment opportunities for young people in South Africa. “I have already built an established brand.
So I thought, why not empower these young women who want to start their own businesses, ”Kunupi said.
Founder of Chick Cosmetics, Njibe has always loved beauty from a young age. As a child, she loved to play with her mother’s makeup and dress up with her peers.
She launched her brand in 2018 after losing her makeup brand during a short stay in London.
“I had to buy new essential beauty products. Coming from South Africa, I had never seen so many beauty retailers selling all the affordable independent brand products I knew on the internet and in magazines.
“Being a curious cat at heart, I started to research and learn more about this independent beauty industry that I wanted to be a part of.
“The rise of brands on Instagram fueled my passion to launch Chick Cosmetics,” she said in an interview with Digital Beauty.
Amanda du Pont
“Skeem Saam” actress Amanda du Pont has also entered the beauty industry by launching a vegan skincare line, Lelive.
Pronounced leh-lee-veh, the vegan skincare line made with 95% natural ingredients was launched in April this year.
The name was inspired by the model’s unofficial Swati name meaning ‘of the nation or the world’.
Du Pont added that what makes his products unique is that they are unisex. “We thought it was important for us to create a skin care line that wasn’t marketed specifically for all genders, but rather focused on how your skin feels and what it needs most.” , she said.
Actress and sports presenter Manku has also launched a line of fragrances. Manku, who plays the character of Lizzy Thobagkale on Skeem Saam launched Amascent Fragrances in May as she mourned the passing of her grandmother.
Speaking to Instagram, she said: “I am so excited to finally take this step in my baby’s growth. @Amascent is a concept that was born in 2017 after I had my bundle of joy in order to helping those who wanted to have extra income and of course those who like to smell good. @amascent we have a variety of men’s and women’s fragrances inspired by some of your popular fragrances.
Zondi, a management consultant by profession, launched her natural skin care brand Corium Naturals by creating skin care essences for herself and her close friends. After receiving good feedback, she then started to research natural skin care and traditional skin care practices of Africans and Indians.
To create its unique products, Zondi sources its raw materials from Africa. For example, its African black soaps are imported from Ghana and are approved by the Ghanaian Standards Board.
About her brand, she said: “Our brand is built on the hallmarks of simplicity, purity and credibility.
“The natural skin care solutions we offer are natural and botanical. In other words, every ingredient in our products comes from nature, and wherever possible, in its most raw and natural state.
“Our recipes are inspired by traditional African, Himalayan and Ayurvedic beauty practices. “
Botha, the owner of Le Naturel, took inspiration from the native medicinal plants of South Africa to create her line of luxury natural products with these unique native oils.
Handcrafted in Franschhoek, Western Cape, Le Naturel products are rich, advanced natural skin care blends with organic and herbaceous ingredients used to make everything from bath oil to shampoo.
“I am an entrepreneur at heart. I like to empower people, learn new skills and develop the community around me and share good vibes, ”Botha said.