Indigenous beauty brands often don’t get the recognition they deserve, as evidenced by the plain and simple fact that it’s rare to see them on the shelves of major beauty retailers. There is no good reason why there aren’t many options available to customers yet, but even so, their impact transcends the potential for profit, with an emphasis on giving back to the company. community, to be respectful of the planet and to harness the traditional – and sustainable – practices used by families for centuries.
But the good news is that many Native American makeup, skin care and body care brands attract customers without being attached to a large retailer – and that’s a major achievement in itself. Take Satya Organics, for example, a skin care brand founded by a new mom in 2014. Determined to find a non-toxic, anti-inflammatory solution to her child’s eczema, she developed a balm in her crock pot. kitchen that cleared up her daughter’s skin. in two days. The latter is just one example of several Indigenous founders having a lasting impact on the beauty community.
From luxe plants to super pigmented eyeshadow palettes, keep scrolling to learn more about nine of the best Indigenous-owned beauty brands, plus TZR’s product recommendations for each.
We only include products that have been independently selected by TZR’s editorial team. However, we may receive a portion of the sales if you purchase a product through a link in this article.
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Beauty of cheekbones
Originally from Canada, Jenn Harper founded Cheekbone Beauty in 2016 to create a high quality cosmetics brand that gives back to the Indigenous community while being as low waste and sustainable as possible. Since its launch, the brand has unveiled several products ranging from face palettes to eyeshadow palettes, but its best-seller is its ultra-pigmented (and top-rated) Sustain lipstick, available in eight shades. Its most recent launch is the eyelash lengthening mascara that contains castor oil to promote lash growth.
Satya organic skin care
Satya Organics was born in 2014, initially founded by Patrice Mousseau to treat her baby’s eczema. âThe journey to Satya specifically began when Esme was eight months old and developed eczema,â the founder said in an interview on the brand’s website. “I took her to the doctor and was shocked to find that the only recommendation was a steroid cream!” So she got down to business and created her own non-toxic anti-inflammatory formula using just five ingredients. other skin conditions.
In 2018, Prados Beauty founder Cece Meadows was the first Native American makeup artist to work behind the scenes at New York Fashion Week. A year later, her cosmetics brand was born, and today, she’s known for her maximalist makeup offerings, like make-believe and brightly colored eye shadow palettes made in collaboration with the Native American artist. Steven Paul Judd. In addition to its glamorous offerings, the âPrados Promiseâ is to âput money, time and mentorship back into indigenous communitiesâ.
Aboriginal luxury brand Skwalwen Botanicals (pronounced âskwall – winâ) was founded by Leigh Joseph whose ancestral Squamish name is Styawat. She uses Squamish’s cultural teachings to harvest plants for her formulations (which, for the record, are free from harsh chemicals, phthalates, synthetic fragrances, synthetic dyes, and parabens). The products include everything from facial oils and serums to lip balm and universal skin balm.
Ketahli Beauty uses native Australian ingredients in its skin, hair and makeup products, especially those with anti-inflammatory and healing properties. âKetahli Beauty represents my three beautiful daughters and the beauty of my people, especially our women who are the backbone of indigenous families and are too often overlooked,â says founder Latoya on the brand’s website. Rate all five-star ratings – buyers are obsessed!
Ahsaki BÃ¡Ã¡ LaFrance-Chachere is the first in the country to open a cosmetics store on a reservation – in particular, her Navajo Nation Reserve. “What really started it all was the need for authentic portrayal,” said the founder. In the style concerning the creation of his company. “Being a product of the Navajo reservation, we never see ourselves or hear our voices in the beauty industry. Be a res. child and having a mom who was a fashionista and in luxury beauty, there has never been a voice of ours in space. I don’t wanna be one brand, but the first official Native American prestige beauty brand. I hope that building this business will do more than create amazing products, but also inspire others to build their own brands and businesses, in the beauty industry and beyond.
Wildcraft Skin Care
Everything about Wildcraft Skincare evokes soothing vibrations. The brand that stimulates Zen belongs to Laura Whitaker, a member of the Six Nations Mohawk Nation of the Grand River Territory. The Toronto-based brand products are handcrafted in small batches with 100% natural ingredients. The objective of the company? According to its website, it’s about “making all-natural, high-quality skin care products accessible and accessible to everyone.” Interested buyers can even book a free consultation to help them discover the right products for them.
The Essentials of Mother Earth
Founder Carrie Armstrong comes from a long line of Cree medical women, and with Mother Earth Essentials, she aims to share the nature-inspired wisdom that has been passed down to her. The brand’s website has helpful resources for learning more about the Indigenous Medicine Wheel and its sacred plants. Armstrong’s product offerings span the gamut from candles and home mists to lotions and hair care.
Founder Ariana Lauren is passionate about creating ancestral medicines in the form of modern skin care, which come in the form of topical balm, tattoo care balm, and perfumes, among others. âAs an indigenous-owned business, it is my spiritual duty to protect Mother Earth from further destruction,â the founder says on the brand’s website. âEach product is handcrafted in my little home studio using 100% renewable energy. All packaging is sourced from US companies to avoid additional carbon emissions.