In 2012, building on the success of their reality TV show “Keeping Up With the Kardashians,” sisters Kim, Kourtney and Khloe Kardashian launched Khroma Beauty, according to Fashionista. The line offered a complete makeup routine: eye shadow palettes, highlighters, mascaras and lipsticks. However, the influencers who reviewed it weren’t entirely impressed. Judy Travis of ItsJudyTime YouTube channel said, “I’m not overly impressed… I personally wouldn’t buy Khroma products anymore because the quality just isn’t there.” Beauty YouTuber Wayne Goss also noted that “it’s definitely more of a drugstore than high-end without a doubt, but the price reflects that as well.”

However, the brand was taken from stores a year after it was sued for its name by makeup artist Lee Tillett, who had registered her own brand Kroma Makeup (via Daily Mail). Khroma Beauty was later rebranded as Kardashian Beauty, but she did not find success with their subsequent beauty brands. A source told Fashionista: “Serious beauty enthusiasts weren’t interested in the line, and while some products had followers, Kardashian Beauty didn’t have the respect for the industry that Kylie Cosmetics and KKW now have. . “


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