Atelier Cologne is pulling out of the United States and Canada, the brand announced Thursday in an email to customers obtained by WWD.

The email stated that Atelier Cologne was “entering a new chapter for the brand to create even more modern and elevated scents to inspire the next generation of fragrance lovers”, and that to “return with an all new Atlelier Cologne”, the company will withdraw from the United States and Canada by mid-March.

Online and in-store operations in the United States will be closed. Currently, Atelier Cologne is offering 40% off on its website.

Atelier Cologne was acquired by L’Oréal in 2016, at a time of heavy niche fragrance offerings. At that time, industry sources estimated the brand had between $55 million and $60 million in wholesale revenue.

Atelier Cologne was launched in 2009 by Sylvie Ganter and Christophe Cervasel, who elevated cologne into fragrances containing higher concentrations of essential oils, called Colognes Absolues.

A L’Oreal spokesperson did not immediately respond to a request for comment.

Some niche beauty brands have encountered problems after their acquisition, especially since the outbreak of the coronavirus. L’Oreal competitor Estée Lauder Cos. recently closed Becca and Rodin Olio Lusso, acquired in 2016 and 2014 respectively. — ALLISON COLLINS

JACKSON HONORED

Samuel L. Jackson is the Chairman’s Award recipient for this year’s NAACP Image Awards. The actor will be honored at the 53rd annual awards show, which will air on BET on February 26.

Samuel L. Jackson
Lexie Moreland/WWD

The Chairman’s Award recognizes accomplished creatives who use their platform for public service. Past winners include John Lewis and Ruby Dee, Danny Glover, Tyler Perry, then-President Barack Obama and Maxine Waters.

“Many may not know that prior to his acting career, Jackson was an outspoken activist in the civil rights movement in the 1960s, even serving as an usher at the funeral of Martin Luther King Jr. His continued public service and his advocacy for social change makes him an excellent recipient of the President’s Award,” said Leon W. Russell, Chairman of the NAACP National Board of Directors, in the announcement of the award.

Over his decades-long career, Jackson appeared in more than 100 films, with notable roles such as Spike Lee’s ‘Jungle Fever’ and Quentin Tarantino’s ‘Pulp Fiction’ earning him an Academy Award nomination for Best actor in a supporting role. Jackson – who remains one of the highest-grossing actors in the world – will also receive an Honorary Academy Award this year, along with Elaine May and Liv Ullmann.

The actor has a busy year ahead of him. Jackson’s many projects on file for 2022 include Matthew Vaughn’s spy film “Argylle,” a Marvel series, and “The Last Days of Ptolemy Grey” for Apple TV+. —KRISTEN TAUER

NOTHING BETTER THAN BEING AT HOME

In what could be considered another example of brands aimed at home customers, Shinola has partnered with Serta to create the 313 mattress collection. The Detroit-based accessories and lifestyle brand is all about rebuild his hometown and the numeric name is his area code.

Shinola Hotel

The Shinola Hotel in Detroit.
Courtesy

The three-style collection is meant to showcase Serta’s philosophy of comfort. Shinola’s design influence can be seen in its lightning bolt logo which is embroidered on the mattress and the bold striped trim.

After entering the home category a few years ago, Shinola has found the segment very successful, according to Shinola’s vice president of creative design, Ruthie Underwood. The brand also owns a hotel in Detroit that opened in late 2018. Serta isn’t exactly an unknown partner, as the company provided a different style of Serta mattress for the hotel. The company does not plan to open more hotels at this time, Underwood said.

The 313 memory foam mattress is offered in twin XL, queen, and king/California king sizes with retail prices ranging from $890 to $1,500. Style 313 ships to buyers in a box so a box spring is not required. Underwood said part of the appeal of the collaboration was not necessarily to deliver a high-priced item. It was more about expanding the relationship with Serta and creating a quality mattress for the home, she said. The 313 mattresses will be sold through Shinola and Serta locations, as well as the Shinola home store in Detroit and select home-related stores. At this point, the company has no plans to sell its 313 mattress to hotel guests, as some major hotel chains do.

Looking ahead, Shinola is gearing up for the launch of a new women’s platform, more products and the expansion of its US portfolio, “very carefully selected products that are made in the USA,” said said Underwood. — ROMARINE FEITELBERG

BACK

Missoni and ACBC have renewed their partnership to release a second drop of sustainable sneakers.

Initiated last year, the collaboration between the Italian luxury house and the Milanese start-up specializing in the design and production of eco-responsible shoes has expanded with a limited edition style with vintage accents.

Called Basket, the sneakers revisit an archive model designed by the brand’s founder Ottavio Missoni in the 90s with sustainable materials. Entirely made in Italy and offered in low-top and high-top versions, the trainers feature a fruit peel upper, inner lining and heels made from recycled plastic bottles and soles mixing rubber and corn-derived materials.

Featured in primary color combinations as well as more muted accents in teal, lilac and light blue tones, the style also bears Missoni’s signature logo and zigzag pattern.

The Basket sneakers launched at physical and online Missoni and ACBC stores on Wednesday, retailing at 385 euros and 395 euros for the low-top and high-top versions, respectively.

The new Basket sneakers from Missoni and ACBC.

The new Basket sneakers from Missoni and ACBC.
Courtesy of Missoni

ACBC – the acronym for Anything Can Be Changed – was created by Gio Giacobbe and Edoardo Iannuzzi in 2017 via Kickstarter, and last year became the first Italian footwear company to achieve B Corp certification. The firm has collaborated with EA7 by Giorgio Armani, Alice + Olivia, Love Moschino and Save the Duck, in addition to Missoni. —SANDRA SALIBIAN

SUPPORT FOR ATHLETES

Fanatics is ready to help college athletes capitalize on their images and likenesses.

Fanatics, the nation’s largest licensed sports retailer, is teaming up with OneTeam Partners to launch a co-branded jersey program featuring the name and number of current student-athletes, beginning with the fall college football season .

OneTeam, which specializes in marketing athletes’ group rights, will work with Fanatics to offer current college football players the opportunity to be compensated for their inclusion in officially licensed jersey customization programs.

Last year, student-athletes across the country won the right to earn money from their names, images and likenesses, or NILs, following a change in NCAA policy.

Fanatics and OneTeam Partners logo

The logo of the new partnership.

Although the Fanatics and OneTeam initiative starts with football, it is expected to expand to other sports in the future.

“As the commercial landscape continues to develop for college athletes, their collective value is only beginning to be realized,” said Malaika Underwood, senior vice president of licensing at OneTeam. “Our goal has been to create large-scale licensed product programs that would otherwise not be possible without group rights. The Fanatics Jersey Program, which will cover schools and eventually both men’s and women’s sports, will give fans the opportunity to purchase their favorite college athlete’s jersey and is exactly the type of thing we can help bring to market. What we bring on the athlete side is in addition to Fanatics’ existing strong partnerships with most major colleges and universities.

Fanatics already partners with more than 150 colleges and universities across the country, selling products online, in physical stores inside stadiums and arenas, and through wholesale channels.

“Large-scale group rights for college athletes is the only way to move this agenda forward,” said Derek Eiler, executive vice president of Fanatics College. “OneTeam is the perfect partner because of its expertise in group licensing and its thoughtful approach to the university. Aligning with OneTeam was a critical step in developing a scalable and effective college football jersey program. We are excited to create an even deeper connection between schools, college athletes and fans through licensed products.

Fanatics will offer customizable Nike, Adidas and Under Armor football shirts and OneTeam will manage group rights for athletes, who can choose to participate through the Compass NIL app.

OneTeam was launched as a joint venture between the NFL Players Association, MLB Players Association and RedBird Capital Partners to maximize the collective value of athlete rights in the areas of group licensing, marketing, media and investments. — JEAN E. PALMIERI

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