Australia’s best green beauty brands revealed

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According to our research, more than half of the Australian population is actively looking for “greener” products or services. But we know it’s not always easy to find the most sustainable options, and that’s why we created the Finder Green Awards.

In this article, we give you a breakdown of the Green Beauty Brand of the Year category, to give you the information you need if you’re looking for more sustainable beauty products in Australia. The winners and runners-up in this category are doing impressive sustainability work, so read on and start your green beauty journey today.

At the end of the article, you will also find more information about the methodology of this category and how we selected the winner.

Green Beauty Brand of the Year 2022: Seed & Sprout

Seed & Sprout have been a strong performer in the Finder Green Awards over the years and 2022 is no exception. Along with winning our Green Online Retailer of the Year award, Seed & Sprout was named Finder’s first-ever Green Beauty Brand of the Year.

Seed & Sprout offers a range of beauty products including skin care, hair care and a range of beauty tools. The better news is that many products are package-free or use fully compostable or home-recyclable packaging. As a result, Seed & Sprout scored high on waste avoiding landfill and packaging that can be recycled.

When it comes to emissions, Seed & Sprout’s use of renewable energy in its Billinudgel office means that its headquarters are 100% emissions-free. It has also put in place a number of impressive environmental goals to further reduce its impact on the planet.

2022 Green Beauty Brand of the Year Finalists

Black Kester

Black Kester Logo

Born out of a genuine love for the planet and natural beauty, Kester Black is on a mission to become Australia’s most ethical beauty brand. Offering a range of beauty products including lipstick, nail polish, eyeliners and nail care, Kester Black believes in “Better Beauty”.

It’s clear that this is a brand that takes sustainability seriously. Kester Black is a Certified B-Corp, which recognizes its commitment to socially and environmentally responsible business. On top of that, Kester Black and all of its products are certified carbon neutral, which leads them to score well in this section. However, Kester Black couldn’t quite match Seed & Sprout when it came to highly weighted absolute emission questions.

The beauty brand has impressive goals, however, including shifting from single-use packaging formats to refillable packaging formats if possible by 2023, and 90% of plastic in primary packaging to be recycled or recyclable. here 2024.

Zero CO

Zero Co Logo

After beginning its journey in cleaning products, Zero Co has made the leap into the beauty space. Offering a range of hair care, body lotions, deodorants, hand washes and body washes, Zero Co is quickly becoming a one stop shop for refillable household products.

Zero Co’s submission scored particularly well for raw emissions as well as for its recycling rate.

Zero Co’s mission to ‘Clear the Planet’ has so far saved over 1 million plastic bottles worth of plastic from ending up in landfill and over 1.1 million plastic bottles from ‘a waste worth ending up in the ocean. Not surprisingly, it was one of our top scorers for circular economy initiatives at the time.

These results are accompanied by major objectives. This includes getting the amount of plastic avoiding landfill and waste avoiding the ocean up to the equivalent of 1.5 million plastic bottles by the end of 2022 and committing to eliminate 2 kg of CO2 for every 1 kg emitted. However, Zero Co couldn’t quite match Seed & Sprout when it came to using renewable energy, so we’re looking forward to seeing the company improve in this area.

What makes a beauty brand green?

  • Current performance and goals (65%)

The bulk of the rating in this category is made up of the overall environmental performance of the brand. This includes both their current performance and their future goals, as well as any external accreditation they have received.

Current performance looks at the company’s environmental impact and takes into account factors such as emissions intensity, the proportion of energy from renewables and the amount of waste avoided.

We have also reviewed all the environmental objectives that have been set by the company in these areas.

In addition to this, we wanted to know any relevant external awards or accreditations held by the company.

  • Industry-specific environmental criteria (35%)

The rest of the scoring focused on environmental factors related specifically to the beauty industry. This included the use of sustainable ingredients, the presence of circular economy initiatives and the use of sustainable packaging. He also considered any other sustainability initiatives the brand might have in place.

To break this down further, we wanted to know what proportion of their ingredients they define as sustainable and how they do so, as well as the types of circular economy initiatives they have in place and the impact of those initiatives.

Finally, we looked at the sustainability of their packaging. We wanted to know the proportion of packaging made from recycled materials as well as the proportion of packaging that is recyclable in the average Australian home.

All participants were also given the opportunity to share any other sustainability initiatives they have in place to be considered in the scoring process.
Green Beauty Brand of the Year Award Methodology

Green Beauty Brand Award Methodology

The table below shows a more detailed breakdown of the rating. If you want more details, you can check out the 2022 Finder Green Awards Entry Criteria document (PDF).

Eligibility Criteria: The brand must have created and sold beauty products (e.g. skincare, haircare, makeup, etc.) to Australian consumers in the 12 months prior to December 31, 2021.

General environmental criteria (53%)

  • Emission intensity
  • Emission intensity (including offsets)
  • Energy from renewable sources
  • Waste avoiding landfill

Environmental objectives and reporting (12%)

  • Emissions targets
  • Public Climate Change Plan
  • External accreditations

Ingredients and packaging (28%)

  • Sustainable ingredients
  • Circular economy
  • Sustainable packaging

Other sustainability initiatives (7%)

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