Ayurvedic personal care brand Ayouthveda goes offline retail, unveils first flagship store in Delhi


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Ayurvedic personal care brand Ayouthveda today launched its first flagship store at Pacific Mall, Pitampura, Delhi.

Inaugurated by actress Hina Khan, Ayouthveda has recently become one of the fastest growing Ayurvedic personal care brands in India. The company recorded annual returns covering Rs 12 crore in fiscal year 2020-21.

A sub-company of Aimil Pharmaceuticals, Ayouthveda was established in 2020 amid the pandemic. Since its inception, the Ayurvedic personal care brand has enjoyed an upward growth trajectory even amid the turmoil.

Sanchit Sharma, Founder and Director of Ayouthveda, said: “Having already established a strong presence in the skin care and personal care segment, the store launch will help us cover the main ground with our target audience. With more Generation Y and Generation Z consumers across the country gradually embracing the timeless benefits of Ayurveda, we are well positioned to become the leaders in this space.

The company is aiming for a significant turnover of Rs 100 crore over the next three years. Ayouthveda currently offers an immaculate line of products in four basic categories: facials, hair care, intimate bath and body care, and hygiene care.

“With other launches underway, we are confident that we will continue to mesmerize consumers with our unrivaled Ayurveda-based offerings,” added Sharma.

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