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Less than a year after its launch, Treslúce Beauty by Becky G joins Fenty Beauty by Rihanna and other celebrity makeup lines available at Ulta Beauty. The makeup collection, which was created to celebrate and support Latinx heritage and culture, includes essentials for your eyes, lips, cheeks, and lashes, in addition to makeup brushes and other makeup tools. essential beauty.
“It was a dream come true to bring Tresluce Beauty to life, and I can’t begin to fully express the happiness it gives me to embark on Ulta Beauty,” the 25-year-old singer-songwriter and actress said in a statement. “I am so honored and look forward to introducing the brand and products to Ulta Beauty guests around the world.”
Eco-friendly and cruelty-free, Treslúce products and packaging are infused with Latino ingredients as well as art and start at $8 all the way up to $75 for some of the more expensive sets.
Before launching her own line, the Mexican artist, who loved wearing makeup as a child, appeared in campaigns with CoverGirl and other beauty brands. Treslúce last June with only six products. Only select pieces from the collection are available at Ulta Beauty, like the Treslúce Beauty Illusion Premium Lashes ($14), Eterno Liquid Eyeliner ($15), and the sold-out Line It Up Edge Corrector ($12).
“We are thrilled to welcome Treslúce Beauty to the Ulta Beauty family,” said Marcia Salcedo, Senior Vice President of Merchandising, Ulta Beauty. “As we continue to offer culturally relevant and forward-thinking brands in our assortment, we are confident that our customers will embrace the unique, vegan ingredients in these products as well as their deep and meaningful heritage.”
Shop some of the items still available from Ulta via the links below.
To buy: Bold and Atrevida Liquid Lip Stain ($18)
Buy: La Flor de México Shadow Pallettte ($30)
Buy: I Am Shadow Palette ($25)
Buy: Intenso Liner ($12)
To buy: Premium Illusion Lashes ($14)
To buy: Bounce Ready Cream Blush ($16)