Benefit Cosmetics capitalizes on the Crocs craze


It goes without saying that 2020 was the year of the Crocs, so it was only a matter of time before the company partnered with another brand looking to capitalize on the spongy hoof cool factor. And the latest addition to the Crocs craze? Well, it’s none other than Benefit Cosmetics, because as we all know the shoe is a perfect blank canvas for any potential collaboration.

Starting July 13, Crocs will feature hot pink and glittery twists on their iconic classic clogs as well as classic sandals. Not only that, but they’ll also be selling a range of new Jibbitz charms, which include chunky rhinestone plugs and even a compact mirror.

Of course, the fun doesn’t stop there. In honor of the big launch, Benefit and Crocs are hosting a #BenefitofCrocsChallenge TikTok and Instagram, in which attendees apply makeup with Crocs on their hands. And the reward if you are able to do your eyeliner with shoes on your hands? A chance to win a package worth $ 300, of course. Talk about a real challenge.

The Benefit x Crocs Classic Clog costs $ 69.99, while the Classic Sandal costs $ 49.99. Check out both offers via the Crocs online store, here.

Photo courtesy of Benefit x Crocs

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