Botox fillers: Dubai clinics see rise in men opting for cosmetic procedures

More men living in Dubai are opting for cosmetic procedures than ever before, local dermatologists and plastic surgeons told Al Arabiya English, with the most popular treatments being Botox, under-eye fillers and skincare products. jaw filling.

Over the years, cosmetic procedures have gained more and more interest among women due to the constantly changing standards of beauty driven by advertising, society and social media.

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As for men, Dr. Timm Wolter of the NOVA Clinic said the sudden interest in cosmetic procedures, whether surgical or non-surgical, is due to men “becoming more self-conscious about their image. bodily” and wish to “present their image”. better myself.

“Not only do they put in a lot of effort and time in the gym, but they’re also willing to go the extra mile,” Wolter said.

“There has definitely been an increase with plastic surgery for men…mostly Botox, under eye fillers, [and] jaw fillers. From a surgical point of view, it is most often gynecomastia or liposuction.

Echoing her sentiment, Lucia Clinic founder and director Dr. Radmila Lukian said her practice has also sparked renewed interest among men.

“Men’s interest and participation in cosmetic procedures has increased in recent years,” she told Al Arabiya English.

“The increase in the number of male patients undergoing cosmetic procedures is multifactorial. The desire to be more competitive and younger in the labor market, the growing social acceptability of cosmetic procedures, and the increased awareness of safety and efficacy are all contributing to the increase in the number of male patients,” said explained Lukian.

However, she pointed out that although more men are seeking dermatologists for these cosmetic procedures and knowing what they want these treatments to accomplish, they still don’t know how to fully express what they are looking for and often don’t know exactly. what options are available. for them.

“Men don’t want to look tired. They know they can do something; sometimes they don’t know what it is,” Lukian added.

The Dubai London Clinic has also noted a significant spike in interest from men.

Specialist dermatologist Dr Bina Rabadia explained that the procedures most sought after by men were Botox for the upper face as well as fillers for the chin and jawline to create beard definition and shaping. with laser hair removal.

“I think an increase in virtual meetings such as Zoom meetings and webinars over the last two years has made everyone a little more aware of their appearance because they can watch themselves on screen more,” said Rabadia.

She added that the increased interest could, in part, also be due to increased awareness of non-surgical cosmetic procedures and their easy availability.

Non-invasive cosmetic treatments have become hugely popular in Dubai over the years, some would say the city is becoming the Beverly Hills of the Middle East.

Research has shown that treatments have become more standardized across societies around the world, with the global market for cosmetic procedures expected to reach $51.6 billion by the end of 2025, up from $27 billion in 2016, according to an industry report by Persistence Market Research.

The global market is expected to grow at a staggering rate to register a compound annual growth rate of 7.5% throughout the forecast period (2017 to 2025).

As innovations in the medical field continue to grow, new technological developments have changed the face of the industry, with more and more people opting for procedures to improve their physical appearance.

Non-surgical procedures alone are expected to grow at the highest rate over the forecast period, as the segment may experience double revenue growth to reach a market valuation of $12.9 billion alone. by the end of 2025, representing a CAGR growth of 9.5 percent.

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