MCoBeauty is Australia’s fastest growing beauty brand, a local success story that has grown rapidly in 2021. We create luxury beauty products for less that are quickly becoming cult favourites, with everything to less of $40. We are the creators of the infamous XtendLash tube mascara, Woolworths best selling mascara. As the little sister to iconic Australian brand ModelCo’s diffusion range, we pride ourselves on delivering beauty solutions that are innovative, on-trend, affordable and deliver premium results. We are a dynamic team of hard workers, passionate about making beauty fun, relatable and accessible to everyone.

We are looking for an experienced SOCIAL MEDIA AND CONTENT MANAGER to assist with influencer and marketing strategy and execution. You will have a proven track record in general marketing activities across PR, influencers, digital and/or events.

  • Aggressively grow our organic social channels (growth in subscribers, social traffic and social revenue)
  • Create exciting and innovative content strategies and plans, being at the very heart of the latest culture and emerging trends online. You will be able to strategically leverage UGC from Ambassadors, Influencers and Consumers to attract new audiences and engage our existing social followers to generate revenue.
  • Create the online social media content strategy with the brand aesthetic across multiple channels including Instagram, Facebook, TikTok, YouTube, Pinterest and Snapchat.
  • Management of social content calendar across multiple social platforms.
  • Manage our library of digital content, ensuring all content is properly updated.
  • Strategize, plan and manage giveaways/contests and collaborations with influencers and other brands to consistently increase our website traffic/revenue, email database signups, membership Facebook group and community.
  • Create an effective and results-oriented social media strategy and organize the implementation of this strategy directly with our Brand Marketing Manager
  • Act as a subject matter expert and social media personality for our iconic Australian beauty brands.
  • Research new market trends, new technologies, competitor activity, and industry best practices in beauty and fashion.
  • Create texts and captions for social media posts – with strong written communication skills – excellent spelling and grammar is essential
  • Must be very comfortable with social channel interfaces, know the ins and outs of Tiktok, Reels, static and video posts and stories.


  • Minimum 4 years of experience as a social media manager or digital content expert in the beauty or fashion industry – with a proven ability to scale followers, social traffic and revenue.
  • Can adapt their strategy based on data results to maximize the return on marketing activities.
  • Strong business acumen and experience creating and creating content to generate revenue.
  • Proven track record of growing audience and engagement through creating relevant and inspiring content.
  • Ability to identify the latest trends and viral moments and seize those opportunities as they arise.
  • Experience working with content creators and influencers.
  • Effective time management, with the ability to work under pressure to meet tight deadlines.
  • Excellent verbal and written communication skills.


  • Competitive salary package
  • Product Allocation
  • Fantastic collaborative company culture

This role is a full-time position based at our head office in Rosebery, NSW.

Apply via Seek only, do not use the “apply now” form below.

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