L’Oréal USA recruits Marissa Pagnani McGowan as Chief Sustainability Officer for North America

L’Oréal USA has chosen Marissa Pagnani McGowan as Head of Sustainable Development for North America.

“Marissa brings to her sustainability work a passion for the power of partnerships and collective action,” said Stéphane Rinderknech, President and CEO of L’Oréal USA and Executive Vice President for North America, in a press release.

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McGowan, who officially joins the company in November, will report to Rinderknech.

“We aim to drive a complete transformation of our business – to be a leader and catalyst for change in the beauty industry and beyond,” added Rinderknech. “I firmly believe that we must act with even greater urgency to meet the social and environmental needs of the planet while preparing our company to seize the opportunities of our dynamic market.”

A law graduate from Georgetown University, McGowan began her career as a lawyer with Skadden Arps in New York and London, working on international mergers and acquisitions and corporate compliance. Most recently, she was Director of Sustainability at PVH Corp., where she oversaw the clothing company’s corporate responsibility strategy (including environmental and social impact, human rights, diversity, inclusion and equity).

“I am delighted and honored to join L’Oréal, a company that I have long admired for its rich history and continued growth by keeping innovation, the consumer and responsibility at the center of its activities,” said McGowan, who will also join the US Board of Directors and management team of Alexandra Palt, Global Director of Corporate Responsibility at L’Oréal.

“My passion for the beauty industry, like the fashion industry, stems from her humanity and creativity, which together create a powerful opportunity to influence positive change,” McGowan continued. “I look forward to leading the sustainability work as part of L’Oréal USA’s next chapter of growth, and significantly advancing L’Oréal’s transformation journey into the future.

L’Oréal for the Future is the company’s “sustainable transformation strategy” over 10 years. The initiative aims to create a more “sustainable” business model while solving global challenges. As the largest subsidiary of the L’Oréal Group, L’Oréal USA is headquartered in New York and present in 16 states, managing more than 35 beauty brands and generating more than $ 7 billion in sales per year.

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24 beauty advent calendars to buy this holiday season

I know Christmas stockings and twinkling lights might not be on your mind right now, but the holidays are just around the corner. Before we know it, we’ll need to find the perfect gifts for mom and our best friends. If you’re not sure what exactly to hang, Advent calendars are a great option that offers some variety. The coolest part? They contain gifts for several days of the season, so it’s really the gift that keeps on giving. Coming up, find 24 of the best beauty advent calendars on the market right now.


ELF Cosmetics Snow One Loves You More 12 Day Advent Calendar

ELF has always offered affordable, high-quality makeup and skin care. This year, their Advent Calendar features 12 days of freebies, ranging from their Bite Size eyeshadow to Seriously Satin lipstick. There are also tools like beauty sponges and eyelash curlers inside.


Sephora Collection Holiday Vibes Advent Calendar

Holiday mood, indeed. The Sephora collection offers a variety of tools and beauty products that will make the perfect gift for your loved ones. Whether it’s a certified beauty enthusiast or someone who doesn’t know what she’ll like, there’s something for everyone here (including skincare that Selena Gomez swears by).


Boohoo Beauty Advent Calendar

While Boohoo is known for their cute clothes, the online retailer also offers a versatile beauty advent calendar this holiday season. From I Heart Revolution lip gloss to Bondi Sands Aero Liquid Gold self-tanner (and a glove to help with application), you really can’t miss this bargain.


Charlotte Tilbury Beauty Dreams & Secrets Advent Calendar

When I say Hollywood * loves * Charlotte Tilbury, you better believe it. Seriously, makeup artist Billie Eilish used the luxurious beauty brand to create her flawless look for the 2021 Met Gala. This year’s schedule is worth every penny as it includes 12 full-size makeup and skincare products and of travel.


SpaLife Fizzle All The Way Bath Bomb Advent Calendar

Hang this calendar for your friend who loves a good bath – or, someone who needs some much needed TLC. Behind each door you’ll find a new festive bath bomb full of swirling colors and aromatic effervescence.


NYX Cosmetics Diamonds & Ice Lipstick 12 Day Advent Calendar

We already know NYX has lip products that kill – seriously, they’re viral on TikTok for a reason – so this timeline is a no-brainer. Get a variety of 12 lip products, from buttery gloss to satin lipstick.


Glow Home for Hyggetime 4 Day Advent Calendar by Ole Henriksen

Ole Henrickson is one of the best skin care brands on the market if you are looking for a youthful, glowing look. While their 2021 schedule only features 4 products, it’s definitely worth hanging on if you want to test their high-quality formulas.


Olive & June’s 8 Nights of Mani Magic Hanukkah Calendar

It is the perfect gift for your symbolic nail art addict. Olive & June has multiple advent calendars for different holidays and honestly 8 nights of new nail care products for Hannukah seems like a great time.


Pretty Little Thing 24 Day Beauty Advent Calendar

Pretty Little Thing is another online retailer with a must-see beauty advent calendar. Although there is $ 278 in products, it’s a good deal at $ 75, so you have to Course to check before it finally sells out. From face rollers to false eyelashes and fake bronzers, you can’t go wrong with this 24 day schedule.


Kiehl’s Holiday Advent Calendar

Kiehl’s has been specializing in clean formulas since 1851, and their latest Advent Calendar includes over $ 275 of their top-rated cleansers, face masks, face serums, and moisturizers.


Sephora Collection Post Advent Calendar

Who said the fun of the holidays had to end at Christmas? Sephora Collection also offers a 12-day advent calendar that must be open from Christmas Day to New Years Eve, and what better way to celebrate the New Year with a whole new beauty routine?


Macy’s 25 Days of Beauty Advent Calendar

Macy’s is a hub for some of the best beauty brands, so you already know it’s going to be good. From Mario Badescu facial spray to Stila Shimmer and Glow liquid eye shadow, this calendar has it all. It also comes with a $ 10 gift card to the famous department store.


The More The Merrier Makeup Holiday Advent Calendar

From their Gimme Brow line to the cult classic Hoola Bronzer, Benefit has been at the top of most beauty lovers’ wish lists for years. The More The Merrier Advent Calendar features 12 of the brand’s best-selling products in mini sizes suitable for handbags, which is ideal for people on the go.


Olive & June’s 25 Days of Mani Magic Christmas Calendar

In addition to their Mani Magic Hannukah 8 Day Calendar, Olive & June also provided us with a Christmas version. Open this calendar for a nail care surprise every day until the 25th.


Lush 25 Day Advent Calendar

In Lush’s Advent Calendar, you can find some exclusive items like Sleepy, Thundersnow and Cinders Bath Bombs, Kris Mouse and Christmas Penguin Bubble Bars, and Merry Christmas Shower Gel. Hang it up while you can because it will likely go faster than you think.


IT Cosmetics 12 Days of Confidence Collection Advent Calendar

IT Cosmetics’ 12-Day Calendar includes Volumizing and Lengthening Superhero Mascara in Travel Size, Confidence Travel Size in Hydrating Moisturizer, Confidence Travel Size, Hydrating Face Wash, and more. It even comes with brushes to complete your look.


L’Occitane Holiday Advent Calendar

Calling all skin care enthusiasts – this one’s for all of you. L’Occitane’s advent calendar has tons from skin-friendly products, from soap to hand and foot creams. There is also shampoo and conditioner to show your hair some love.


Florence Advent Calendar 2021 by Mills’ Holiday

Millie Bobby Brown’s own beauty brand, Florence by Mills, now offers 12 days of full, travel-size versions of their best-selling products. Plus, there’s a super cute whale ornament to ring in the holiday season with the Florence rocket.


ELF Cosmetics Snow Much Fun 24 Day Advent Calendar

ELF’s 24-Day Calendar features products big and small such as skincare, cosmetics, tools and, yes, even body and face gems for your loved ones who * love * everything. pomp and glamor.


Advent Calendar Share the Joy of The Body Shop

The Body Shop Share the Joy Advent Calendar is perfect for those who want to give back this holiday season. Filled with bath bubbles, body butters and sheet masks, this calendar also contains a “little act of kindness” to share a little selfless love and joy with your friends, family and community.


Saks Fifth Avenue’s Ready, Set, Refresh! Advent Calendar 14 pieces

The Saks Fifth Avenue 14-Piece Advent Calendar features a line of skin care, fragrance and hair care products from fan-favorite beauty brands like Briogeo and Sunday Riley.



Renowned brands like Nars, Shiseido and Kate Somerville fill LOOKFANTASTIC’s 2021 calendar with over $ 500 in goodies. It’s definitely a good deal at $ 85, so you’re going to want to act fast.


Give me the super stars of NYX Cosmetics! Holiday Advent Calendar

NYX also offers a varied schedule with 24 of their top selling face, eye and lip products in full and mini sizes. Behind every door you’ll find either a classic NYX product or a brand new limited edition edition. When you want a (super) star you get this amazing bargain for just $ 60.


Pretty Little Thing 12 Day Beauty Advent Calendar

In addition to its 24-day schedule, PLT also offers a 12-day version with shampoo, eyeliner, false eyelashes, and more.

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Bilibili Decoded: Chinese Beauty’s New Battleground to Reach Gen Z

Unlike other short videos, the medium to long high quality content on Bilibili is more useful for brand building, as the audience will spend more time researching a specific brand, while the short video only has 15 to 30 seconds to highlight the selling points. . A longer video also has better long-term value. According to Ebrun’s analysis, once a video is posted on Bilibili, the natural characteristics of this video platform produce very desirable long tail effects for content creators. For individuals, the traffic acquired by video is constantly increasing, with the construction of a lasting reputation. Content sponsors will expect the overall ROAS to increase over time.

For brands or products that need the time and effort to educate customers, the long video format on Bilibili can better influence users’ purchasing decisions. Video content also helps bring sustained brand exposure and drive search traffic to e-commerce stores.

Official brand account
Brands can also create their own official accounts to create original content on Bilibili. By leveraging video ads and campaign hashtags, brands can showcase promotional material and even link to external ecommerce platforms, converting into sales or social media account followers.

Brands with official accounts on Bilibili include Dior, Perfect Diary, etc. From June 2020 to June 2021, the number of beauty brands with an official presence of Bilibili has multiplied by 20, topping the list of official account categories.

Dior took part in the “Double Eleven Museum of Good Things” campaign, launched jointly by Alibaba’s Bilibili and Tmall for the “Double Eleven” shopping festival. In two weeks, 37,000 videos were submitted under this campaign theme, garnering over 100 million views. Dior specifically posted a video of a limited edition “Double Eleven” handbag, which received nearly 400,000 views.

Marketing with KOLs
Key Opinion Leaders (KOL) are essentially the Chinese version of influencers. There are a large number of Gen Zers and live streamers making a living in this ecosystem. Cooperating with these types of influencers will help brands reach their target audience more accurately and effectively.

Different from other social media platforms, KOL marketing, content and creativity is a key skill of the creators of Bilibili. “雁 鸿 Aimee” is a fashion and beauty designer from Bilibili with 709,000 followers. She collaborated with Florasis Cosmetics and spent two months creating a handmade Miao (an ethnic minority in China) helmet to promote this Miao print. By working with creative Bilibili influencers such as Aimee, Florasis was able to present a young and interesting brand image for Gen Z consumers.

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12 skin and hair care deals to buy now

Fall is in full swing, and that can only mean one thing: the holidays will be here before you even have the chance to tire of your pumpkin and spice lattes. And as usual, Amazon was the first to post its vacation deals, encouraging customers to start shopping with some awesome deals. Among them is Amazon’s Holiday Beauty Haul, which just updated with new skin and hair care offerings over the weekend.

While Amazon’s Holiday Beauty Haul will be live until October 25, these offers are only valid until October 23, so you’ll need to act quickly. Over the next few days, the retail giant will be offering limited-time markdowns on products from popular beauty brands like Foreo, Ghd and PMD. Below we have selected a list of 12 must-see offers.

forbes.comAmazon promotional codes | 20% reduction in October 2021 | Forbes

Our Amazon Holiday Beauty Haul selections

The brush that broke the internet

After selling worldwide in just two weeks when it was launched, the Ghd Glide Hot Smoothing Brush has been dubbed “the brush that broke the internet”. And it has remained popular ever since. This brush features a combination of short and long bristles that detangle, shape and style dry hair for a smooth finish. According to reviews, its powerful ceramic technology allows it to smooth even the most curly strands.

This celebrity-approved skin care device

The Foreo Luna Mini 2 is a personal favorite of none other than Cindy Crawford and Victoria Beckham, so we’re on board too. With eight adjustable intensities and 8,000 T-sonic beats per minute, this skin care device removes up to 99.5% of dirt and oil, removes dead skin cells, unclogs pores and removes all traces of makeup, turning your skin from dull to dynamite underneath. 1 minute.

A versatile flat iron

Paul Mitchell Pro Tools Express Ion Style + Styling Iron

Whether you are looking for sleek, straight hair or loaded with voluminous curls, this unique hair tool could be the answer. This flat iron heats up quickly (it can go from 0 to 410 degrees in 60 seconds) and not to get too technical, but it is designed with far infrared technology to lock in moisture and loaded with overcharged negative ions that control the heat. Static frizz for smooth, shiny hair.

A home microdermabrasion tool

PMD Personal Microderm Classic Home Microdermabrasion Machine

Want a softer and brighter complexion? Then you might want to get the PMD Personal Microderm Classic while it is at 30% off. This at-home microdermabrasion tool uses PMD’s patented rotating discs encrusted with aluminum oxide crystals to gently exfoliate your skin, much like an in-office treatment. According to the brand, the tool can minimize the appearance of fine lines and wrinkles, reduce pore size, and even out your skin tone and texture in as little as eight weeks.

Award Winning Hair Dryer from Ghd

If you’re looking for a hair salon enthusiast for the holidays, get the Ghd Air Hair Dryer during Amazon’s Holiday Beauty Haul. With advanced ionic technology, this hair dryer promises quick drying, quick styling and minimal frizz. And given that he’s won over 250 beauty awards around the world, it looks like he’s up to the job.

This retro razor with modern technology

Part of the Heritage series from Remington, this rotary shaver has a throwback feel with many modern technologies. Lift Logic Foils with a multi-directional pattern catches even the shortest hairs growing from multiple angles, a pop-up trimmer details facial hair and sideburns and the wet-dry design gives you great flexibility.

Ghd’s heat protectant spray that does not weigh hair down

If you style your hair regularly in heat, remember the cardinal rule: protect your hair before blowing it up with heat. For this purpose, take a bottle of Heat Protect Spray from Ghd. This lightweight formula protects your hair from harmful heat, and reviews say it does so without weighing your hair down.

This high-tech face mask

The Foreo UFO uses cutting edge technology to boost your at-home facials. It helps the active ingredients of the mask to penetrate deep below the skin surface by heat therapy to open the pores. The device also uses cryotherapy to shrink pores and reduce puffiness, and LED light to decrease signs of aging and firm the skin. Plus, the process of using the UFO is super calming.

A top-notch curling wand

Paul Mitchell Pro Tools Express Unclipped Ceramic Curling Wand

Whether you are looking for a tool that can create beach waves or tight curls, this Paul Mitchell curling wand is for you. It comes with three interchangeable ceramic barrels to help you achieve different looks, and the clip-less styling prevents that telltale crease.

An everyday skin care device for men

Foreo’s skincare devices aren’t just for women, and to prove it, the brand released the Luna 3 Men. It works much the same as the original version of the device, however, removing dirt, oil, and dead skin cells to prevent breakouts. Plus, it’s a great way to prep your skin before shaving; it helps reduce ingrown hairs, prevents razor burn and can double the life of your razor blades.

This light styling cream

To tame unruly curls or to give your straight blowout a smoother finish, go for Straight & Tame Cream from Ghd. The formula protects your hair from harmful heat, in addition to being light and non-sticky.

A smart skin care device

Using special SonicGlow and ActiveWarmth technologies, this facial cleansing device removes dirt and oil from pores deeply and paves the way for better product absorption. It even has a built-in rose quartz stone that targets inflammation, and it’s gentle enough for all skin types.

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Five key steps to improve your brand

Among the many permanent changes brought about by the pandemic, there will be the higher standards to which stakeholders of all stripes must hold brands. This will apply to all industries and markets, according to a recent report “2021: The world’s most valuable brands” from the Kantar Group. Companies will have to “adapt quickly to these new expectations of trust, value and mutual responsibility”.

The report draws on Kantar’s proprietary database, which includes “information from nearly 4 million consumers about their attitudes towards (and their relationships with) 18,500 brands in 512 categories in 51 markets.” Kantar also surveys more than 170,000 consumers each year in more than 50 countries.

Brands that score high as “significantly different – which emotionally connect with people and set trends in the market – have also seen impressive gains in brand value.” Brands like Apple and Amazon not only have the greatest reach in the market. They also connect deeply with the feelings of consumers.

Definition of brand value

Accountants and marketers have yet to agree on a formal GAAP approach to valuing brands. Pending that deal, Kantar’s approach is a promising two-step way to measure brand value.

First, the research examines financial value: that is to say The proportion of the parent company’s total dollar value that can be attributed to the brand in question, taking into account current and future performance.

It then evaluates the brand contribution: “Share of the financial value generated by the brand’s ability to increase the purchase volume and invoice the premium.

Brand value is “the dollar amount that the brand contributes to the overall business value of the parent company.” This approach aims to isolate the value generated by the strength of the brand alone in the minds of consumers, that is, without any other element.

The result is “a holistic picture of brand equity: a picture that incorporates how the market values ​​a company’s brand assets – and the way ordinary people do, too.”

The great acceleration

As in all areas, the pandemic “has exponentially accelerated the existing models of business evolution towards digitalization, towards sustainability, towards corporate responsibility”.

Kantar found that the greatest acceleration came “from the relationship between brands and technology. Across all categories, technology-driven brands “now represent over 50% of the value of the Top 100 brands. This figure includes major social media, electronics, and business service brands like Facebook, Apple and Microsoft, but also tech retailers like Amazon and Pinduoduo.

Fast food brands like McDonald’s and Chipotle “have capitalized on their digital ordering apps and delivery partnerships.” Telecom brands “have finally shaken up their customer experience by unveiling new virtual showrooms”. Shoppers around the world have “embraced online ordering of beauty and home products.”

Businesses around the world have “embraced new telecommuting technologies and services, as part of a rapid transition to working from home.” So there has been “a massive, cross-category shift towards e-commerce and online ordering services.”

So Domino’s is no longer just a pizza company: “It’s an expert in last mile delivery, with efficiency protocols and customer service standards that would be world class in any industry. This need to control “last mile” logistics has “forced the big brands to think smaller and act more locally”.

The pandemic has obviously increased the importance of the home. Homes have become “prime sites for shopping, entertainment, work and consumption, with far-reaching consequences”.

In the process, brands have become more and more important. Kantar’s Top 100 Most Valuable Global Brands recorded a massive 42% increase in value from last year. now amounting to $ 7 trillion in total value, up from just $ 1.4 trillion in 2006.

Look in the mirror, not out the window

The report also contains five key recommendations for companies looking to grow their brand. An essay by knowledge leader Walker Smith argues that “the fundamental prerequisite for growth is the courage to grow. The obstacles to growth lie within the company itself. Growth is rarely held hostage to the market.

Even in the industries hardest hit during the pandemic, brands that turned to delivery, e-commerce, privacy guarantees, home-centric solutions, hygiene signage and virtual experiences were able to emerge. develop.

1. Focus on good deeds

Two things are of particular importance. The first is a full-fledged commitment to customer focus. The second is a company-wide competency in organizational learning.

2. Develop the category, not just the brand.

Strong brands often outperform the odds in weak categories, but growth-oriented companies do more. They take control of their categories and expand the category boundaries.

In this way, “animal feed becomes pet care, the automobile becomes intelligent mobility, alcoholic beverages become social drinks, cleaning becomes public health, dairy products become protein, and the local pharmacy. becomes local health care ”.

3. Move from small ideas to transformative ideas

In a rapidly changing market, the logistical complexity of managing multiple brands is increasing exponentially. Companies need to invest in “fewer, even bigger brands”. Innovation, too, must “move from small ideas to transformative ideas worth the logistical complexity”.

4. Find profit through a goal

The pandemic has put more emphasis on the goal. Kantar’s analysis shows that “accountability is three times more important for reputation than ten years ago.” Competition for talent will reinforce this trend.

5. Plan scenarios beyond “business as usual”

In a world where disruption is the new normal, Kantar recommends “bundling the detection of downward and upward trends and the evaluation of futures.” Businesses need to move beyond “best-in-class” thinking and seek growth outside the comfort zone of “business as usual”.

The best global brands 2021

According to the report, the top ten brands in 2021 in descending order are Amazon, Apple, Google, Microsoft, Tencent, Alibaba, Visa, McDonald’s and Mastercard.

The 158-year report covers these, as well as the 90 other major global brands, as well as the sectors involved, in great detail. Overall, the report is a wealth of information on modern branding.

Worth the detour.

And read also:

The triumph of client capitalism

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Supply side: Retailers battle for beauty sales in 2021

Beauty is the new battleground for market share among major retailers who have each stepped up their efforts to glean more sales in this higher margin category this fall. The NPD Group reports that U.S. sales of premium beauty products fell 17% last year but recovered about 11% of that loss in the first half of 2021.

“We see two stories unfolding for beauty – one of stagnation (department stores) and the other of recovery,” said Larissa Jensen, beauty industry advisor at NPD.

She said lipstick sales have improved since the mask mandates were repealed, and that there is an increase in sales of skincare and perfumes as consumers opt out. little luxuries. She said these products are mostly purchased online and not at department store cosmetics counters like in previous years.

Many market watchers say now is the time to try to increase market share in the beauty category, a $ 42 billion company in the United States alone. Walmart said it “leans heavily on beauty” and recently added more than 40 new labels to the category and put more emphasis on serving people of color.

Musab Balbale, vice president of merchandising at Walmart US Beauty, said the category is changing as the pandemic slowed sales last year with people working from home. He said beauty product sales were on the rise in 2021, with consumers wanting whiter teeth and lipstick when they took off their masks. Balbale also said adding more products is not an automatic fix as the retailer needs to make beauty more consistent with an enhanced store experience using interactive digital displays.

“There is a lot more digital engagement in stores. It is an experience capable of delighting customers while providing replenishment and ease of purchase. There’s a lot of work going on to explore how this could be amplified, ”Balbale said in a recent podcast.

Balbale has worked in retail for the past 20 years and recently made the switch from wellness to beauty at Walmart. He said Walmart’s beauty team has nearly doubled the number of new beauty brands in the past year. Walmart has also started to enter the popular worlds of TikTok and live shopping, hosting its first live beauty shopping event through TikTok in March, drawing more Gen Z (under 24) consumers to the market. bosom of Walmart.

Walmart also recently partnered with Uoma by Sharon C, a sustainable black-owned beauty brand of Sharon Chuter that draws inspiration from Gen Z. Balbale said the brand exemplifies Walmart’s drive to “change the way of which we engage the beauty community ”through“ diversity, inclusiveness, accessibility [and] durability.”

“The challenge with beauty is how to bring it in from other areas of the store,” Balbale said. “We know she does her shopping every week. More and more she is looking at fashion and home and the areas where Walmart is making headway. The mission is to facilitate the purchase of what she buys in the beauty area and also to give her things to discover during her weekly shopping trip.

Amazon recently announced a beauty event in October that it calls Holiday Beauty Haul that will run from October 4 to 25. Amazon hopes to use the event to help drive traffic to other holiday promotions it runs later in the season.

“We want to attract customers to Amazon during Black Friday week but also in the long term with additional marketing levers,” Amazon said in a slideshow it sent to beauty brands and consultants. “This is a unique opportunity for the selected brands to reach both more buyers and new customers. “

Amazon has been selling beauty products since 2000, starting with mass products and gradually adding more expensive brands. In recent years, the company has introduced digital services using augmented reality to allow consumers to try on lipstick before virtually purchasing it.

The new beauty promotion event will include perfumes, men’s grooming, winter skincare products and cosmetics. Amazon has said beauty is one of the fastest growing categories, and the company is also looking to reinvent the online beauty shopping experience.

In September, Target announced a partnership with beauty giant Ulta that will set up more than 100 Ulta mini-stores in select Target locations as well as on the retailer’s website. In August, the partners said they could see the business reach 800 stores in the next few years. The business is a shop-in-shop concept that Target has done well in the past. The retailer will occupy approximately 1,000 square feet of space for the expanded beauty section with its stores, and there will also be specialty displays, discovery areas and on-trend products. Stores will also have Ulta Beauty-trained employees ready to contribute their expertise via online chats.

“Ulta Beauty at Target reflects the continuing evolution of our omnichannel strategy, rooted in unleashing the potential of our physical and digital footprints, creating more transparent buying opportunities for our loyal customers and continuing to lead the beauty industry, ”said Mary Dillon, CEO of Ultra Beauty.

Target CEO Brian Cornell said the partnership is great for Target customers as they will have access to over 25,000 beauty products from 500 vendors and deep beauty industry skill and expertise. beauty.

Dana Telsey, CEO of Telsey Advisory Group, said everyone is ready to start celebrating special occasions like missed birthdays, graduations and birthdays again, and there is a need for makeup. She said beauty is also a high-margin category compared to groceries, and it’s no surprise that Walmart and Target are expanding their beauty offerings. She said consumers also tend to be loyal to their favorite beauty brands, and the products can also drive traffic in stores and online, which is what retailers are looking for.

Editor’s Note: The offer side section of Talk Business & Politics focuses on businesses, organizations, issues and individuals engaged in providing products and services to retailers. The Supply Side is operated by Talk Business & Politics and sponsored by Propak Logistics.

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TikToker Says Simple Makeup Trick Will “Mesmerize” Men on Dates: “It’s Powerful”

Can a makeup hack somehow make a man fall in love with you? This TikToker seems to think it has proven that it really is that easy.

Decode and Demystify the Latest Gen Z Online Slang Terms with the new In The Know glossary.

Michelle Diaz (@bymichellediaz) shares all kinds of dating tips on her TikTok – tips on how to live your best life, no matter what your relationship status is, what to do when you’re feeling bad. But her most popular video series is about very simple eye makeup that apparently ‘wows’ men.

Amber Riley’s Favorite Black-Owned Beauty Brands for Glowing Skin

“I’m telling you, you’re going to hypnotize every man who looks at your face,” she said in a TikTok.

The makeup in question consists of only four white dots around each eye.

“It’s great, super easy,” she explained in a tutorial. “All you got [have] is your white eyeliner.

Diaz then scored four white dots around both of his eyes.

“I tried the colon on my eyes recently when I went on a date, and I’m going to tell you, lol this man was like, I can’t stop looking at you,” the DMer wrote. . “He liked it so much and even asked where I got my inspiration from.”

Commentators were beside themselves with enthusiasm for an achievable makeup that could possibly attract positive attention at a party.

“I did it tonight, and I’m not kidding, all the guys that came up to me couldn’t stop looking,” one person wrote. “It’s powerful.”

“Ever since you mentioned it I have been using it and I feel so pretty and feminine,” said another.

“I love doing these points!” a commenter added. “I’ve been told so many times that people are fascinated by my eyes. I make one in the corner, one below and one next to me [eyeliner] wing.”

But the powers of this eyeliner trick can be limited to specific eye and skin colors. It is also not a question of whether it has been tested outside of a heteronormative context.

“I feel like it looks absolutely gorgeous on brown or hazel eyes, but I have blue eyes, and I feel like it may not look that good,” someone commented. ‘a. “Do you have any other tips for blue eyes? “

“Is there a version of this for black girls?” Asked another commentator. “When I use white it’s too much and it doesn’t look cute.”

Diaz also suggested gold eyeliner or rhinestones as alternatives in the comments, but not everyone necessarily agreed with the trend, no matter how “potent” it is.

“I did, and my parents said I looked like a clown,” one commentator joked.

Watch this living room that hasn’t been updated since the ’60s get a modern makeover

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The TikToker post swears that this super easy makeup hack will “hypnotize” men appeared first on In The Know.

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Celebrity Beauty Brands Should Exist

This story first appeared on Ensemble. You can read the original version here.

The only three certainties in life are death, taxes, and a new line of celebrity beauty products announced almost every week.

Ellen just revealed the imminent arrival of her Kind Science “anti-aging skin care” brand. Drake released scented candles in May. Scarlett Johansson’s unnamed skincare brand is set to arrive in 2022.

Rosie Huntington-Whiteley launched Rose Inc in September, the same month Ariana Grande confirmed her REM beauty was “to come,” and two inevitable hair lines arrived from hair icons Jennifer Aniston (LolaVie) and Jonathan Van. Ness (JVN).

* Here’s what to know about Jennifer Aniston’s potential beauty brand
* Six local beauty brands earn a spot in our bathroom cabinets
* Dolly Parton, the queen of glitter and glamor, launches her own beauty brand
* These celebrity owned beauty brands will make you feel like a star

In September, tennis legend Naomi Osaka also became a beauty mogul, with her KINLÒ line focusing on “skin care for those rich in melanin”. A busy month!

The latest rumor? According to investigative reporters, Meghan Markle, who was allegedly seen meeting with the same company behind Cindy Crawford’s Meaningful Beauty brand.

If you have a large or small profile in 2021, you are a Mark and hence, you have to use this in the potentially extremely lucrative beauty industry.

The huge success of Rihanna’s Fenty, Gwyneth Paltrow’s Goop, Selena Gomez’s Rare Beauty, Jessica Alba’s Honest, Tracee Ellis Ross’ Pattern, and Kylie Jenner’s Kylie Cosmetics (etc. etc.) have turned the beauty industry into a weed. chat for big names looking to grow their brands and add “founder” to their bio.

This is not new of course; Elizabeth Taylor and Sophia Loren did it in the 1980s. Today, however, it’s pretty much a given. Lady Gaga, Iman, Pharrel, Addison Rae, Jada Pinkett Smith, Millie Bobby Brown, Halsey, Drew Barrymore, Priyanka Chopra Jonas, Kristen Bell: they all have a line.

At this point, it might be better to ask who does not? Well … who should?

Harry Styles

That’s the rumor, and another one of those inevitable announcements. Think “the Harry Styles beauty” and you can literally imagine it: a groovy Gucci brand, nail polish (of course), fluid makeup for women, unisex scent.

Dakota johnson

This farmer’s market photo became the go-to photo of a million 20/30 year olds who flirted with the idea of ​​having bangs – so a hair care line would be a no-brainer. Or maybe the lime beauty?

Indira stewart

It was only recently that we were allowed to see news readers with “natural” hair, after what seems like an eternity with sleek, personality-less breakouts with those waves. It’s like society has decided that women can’t have curly hair and a brain.

Indira embodies a new breed of women on our TV screens who aren’t afraid to ask tough questions and have the best curls in the country. We’d love to get our hands on her hair care routine (and her brain too, tbh).

Fran lebowitz

Despite his famous cynicism and rage towards just about everything, I actually think the New York writer, icon, and storyteller is very conceited.

She is also 70 years old and despite being a long term smoker, she has great skin – she certainly used a few skin care products in her day. Its line would only include three skincare products, with minimalist navy and white packaging that would be designed by Savile tailors Rowe Anderson & Sheppard.??

Britney spears

??Yes, we know she has a very lucrative and ever-evolving fragrance line, but maybe she could branch out into scented candles? ??

Alexandria Ocasio-Cortez

The AOC brand is obvious, as well as its flagship product: the red lipstick that lasts. It would be a small batch, plastic-free, made in the USA and affordable. She would be criticized for being anti-feminist, pro-capitalism, adhering to the myth of beauty, etc. Will never happen!??

Chris Parker

Her lockdown videos were very funny, but we were distracted by her fantastic clear glowing skin. Show us her skincare routine and give her a fun, gender-free and inclusive line of skincare and makeup, stat!

Zandra Rhodes

For years, the fashion designer has been an icon of authentic personal style and self-expression through the power of makeup, with her hot pink hair, divine blue lipstick and eyeshadow. A glance!

Now 81 years old, and having just launched a collaboration with Ikea, Dame Zandra is responsible for educating beauty dolls.

Seth Rogen

Duh, that would of course be CBD based.


She regularly pushes back society’s expectations for how women look and behave, an attitude that the fashion and beauty industries desperately need more. And her beauty looks are regularly iconic!

Olivia rodrigo

Trust us, it will come. Bold and expressive 2000s-inspired makeup products (lip gloss, pastel frosted eyeshadow, face rhinestones) with a campaign photographed by Petra Collins. The brand name will be in lowercase.??

Jeanne Campion

Products formulated specifically for gray hair. Very sober packaging. Film campaigns.??


Glamor, drama, Fashion, capital F: surely this one is already in the works?

Kim petras

She recently became the “face” of Bumble and bumble’s Bb. Highlighted blonde range, but we can certainly imagine a beauty line of her own.

This is a girl who went to the Met Gala wearing a Collina Strada horse head dress, and who idolizes beauty mogul Paris Hilton – so that would be delightfully weird and fun, pink and 2000s inspired.

Samantha hayes

Looks like she was never taken without a parasol or an extra large sun hat – we see a great line of sunscreen, for mother and child, in their future. (Caring for red hair is way too obvious)


Product n ° 1: water-repellent, tear-proof mascara.

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Nicki Minaj Calls Kardashian-Jenners During Black Fishing Speech

Nicki Minaj opens up about Keeping Up With the Kardashians family as she tries to defend singer Jesy Nelson from moonlighting charges.

Nicki Minaj mentioned the keeping up with the Kardashians family members while defending singer Jesy Nelson from the criticism she received about “black fishing”. The rapper is busy promoting her new single “Boyz” and isn’t a fan of all the backlash Jesy has faced over allegations she is appropriating black culture. So Nicki took to Instagram Live with Jesy and put an end to these claims by casting a shadow over Jesy’s former Little Mix teammate Leigh-Anne Pinnock. Meanwhile, Nicki’s rant also included a mention of Kim Kardashian and Kylie Jenner’s association with the black-fishing allegations.

The Kardashian-Jenner sisters are no strangers to criticism for their glamorous personas. Kim and her sisters have long been accused of cultural appropriation involving fashion choices, beauty standards, plastic surgery alterations, and social media aesthetics. According to Urban dictionary, black fishing is defined as “a woman of European descent to appear of African, Arab or Hispanic descent.” Kim and Kylie run successful beauty empires which they promote through cutting-edge photoshoots and couture. Sadly, some of their looks and campaigns over the years have been accused of black fishing. Overall, Kim, Kylie, and their siblings have largely ignored these kinds of criticisms.

Related: KUWTK: Rob Kardashian Makes Rare Appearance At Dinner With Sisters

Now rapper Nicki Minaj has made mention of this while also defending Jesy Nelson from all the dark controversy she is facing. “Black people do this shit everyday and praise Kylie Jenner and Kim and all the girls in their family,” Nicki said during an Instagram Live captured by The real 100. “And if you take a look at Kylie’s before and after, her shade is probably 20 shades darker than how she looked when she was a child. She has bigger lips now. She hangs out with black people. Is she black-fishing? No.“After apparently shading Kylie, Nicki complimented the beauty mogul.”I always congratulate her and compliment her and I tell her ‘You that bitch’ “ she added.

That said, Nicki’s comments suggest that the Kardashian-Jenner sisters benefit from cultural appropriation. Specifically, Kylie is often accused of black-fishing. She has even been accused of attempting to copy the styles of black pop stars like Beyonce and Rihanna in her photoshoots, while also blowing herself up for the way she appeared in Cardi B and Megan Thee’s “WAP” music video. Stallion. Kim was one of the first in the group to face backlash because of the evolution of her curvaceous figure and tanned appearance over the years. Additionally, her beauty brands and looks over the years have been accused of appropriating cultures around the world. With famous sisters dating prominent black men in the entertainment industry, the Kardashian-Jenners have come under fire for seemingly taking advantage of black culture despite not being or even being a part of it. support social justice movements.

Over the years, Kim has made several attempts to stop – or at least slow down – these accusations of cultural appropriation. In turn, Kylie and Khloe still have some work to do in this department, if they wish. But now Nicki Minaj has added her name to the list of people who have accused the keeping up with the Kardashians sisters to present themselves in a way that resembles the natural characteristics and styles of black women. However, as usual, Kim and her sisters will likely remain silent on this matter.

Next: KUWTK: Kim Kardashian Teases Kanye West During SNL Hosting Debut

Source: Urban Dictionary, The True 100

Winter sweater Everett The Family Chantel orange FIT

The Family Chantel: Winter shows weight loss in birthday post

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Net-A-Porter’s Beauty Advent Calendar This Year Is A Holiday Gift Goal

Crazy beauty products are known to be expensive – often for good reason. Occasionally, years perfect formulas before they hit the shelves at your favorite store and find their way into your carefully curated diet.

Having said that, it’s not exactly easy to offer a luxury beauty product. “Maybe they already have a similar product ”, you might be thinking hovering over the “Add to Cart” button before choosing a trusted gift card for the nth year in a row.

This is one of the reasons why luxury brands and retailers do us the favor of packing special value sets for the holiday season. Or, more affectionately called: advent calendars. Most of them are full of sample-sized products so the recipient can try everything to find out what they like most – and what they need – the most.

The leading advent calendar retailer is Net-A-Porter. Every year, the luxury fashion retailer unveils a new version and the 2021 Net-A-Porter Beauty Advent Calendar has officially arrived! It contains a mix of 17 full-size hair, skin and makeup products and eight travel-size products from iconic brands like Augustinus Bader, Sachajuan, Victoria Beckham Beauty, and more.

A small sample of items from Net-A-Porter’s 25 Days of Beauty Advent Calendar

This year’s Advent Calendar has over $ 1,800 worth of products, but it’ll only cost you a fraction, at $ 350. Of course, this is not a moo price tag, per se, but keep in mind that some skin care products cost as much for a single sku.

Some products you may want to look for in this year’s calendar include * warning: spoilers coming soon * Victoria Beckham Beauty Posh Lipstick in the beloved berry pink shade named “Sway”, the indulgent Leonor Greyl Paris Jasmine Blossoms Mask, and the cult of Professor Augustinus Bader -Favorite rich cream.

Note that Net-A-Porter’s 25 Days of Beauty Advent Calendar is a limited edition, so you should jump on it if you want to gift it to a friend, loved one or yourself this winter season. holidays. Explore the luxury line in its entirety below.

We only include products that have been independently selected by TZR’s editorial team. However, we may receive a portion of the sales if you purchase a product through a link in this article.

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