Victoria’s Secret launches VS&Co-Lab, highlighting other brands – WWD

Victoria’s Secret highlights some new friends.

Pieces from the lingerie brand For Love & Lemons, available on the Victoria’s Secret website.
Courtesy picture

The lingerie and beauty brand launched a new platform — called VS&Co-Lab — on its website that showcases the third-party brands and partners the retailer loves, many of which are women-founded businesses.

“We are thrilled to launch this platform where we will showcase, market and create consumer engagement with such exciting, unique and relevant businesses,” said Martin Waters, CEO of Victoria’s Secret & Co., in a statement. “In addition to the growth we are driving through our core business, we see significant growth potential through partnerships with innovative and relevant brands that can help us expand our reach in categories and consumer segments where we have always been underrepresented.”

Patti Cazzato, Head of Emerging Businesses for Victoria’s Secret & Co., added, “As one of the world’s most recognizable businesses among women and with nearly 90% of our store associates globally identifying as women, we have a responsibility to ensure that women can progress. and thrive in all aspects of their lives. VS&Co-Lab is leveling the playing field for unique brands that speak to the modern consumer. Leveraging the strength of Victoria’s Secret & Co. and our passionate customer base, we meet consumers where they are while simultaneously partnering with small businesses to drive economic empowerment for women and people of color.

Currently, 19 brands are featured on the platform. But a representative for Victoria’s Secret & Co. said more will be added over time. For now, the list includes Bfyne, a black swimwear brand founded by women; the swimwear and lifestyle brand Frankies Bikinis, in which Victoria’s Secret holds a minority stake; shapewear brand Leonisa, an/a plus size lingerie brand Mindd Bra.

“In a sea of ​​similarity, it’s crucial that any partnership be with a company that aligns with our values,” said Buki Ade, founder and designer of Bfyne. “VS&Co-Lab’s mission to provide a platform for groundbreaking voices, like Bfyne, is critical to advancing diverse perspectives.”

Helena Kaylin, Founder of Mindd, added, “As women, we are multidimensional. Our past experiences define how we want to feel today and shape our future. Our partnership with VS&Co-Lab has reinforced our mission to drive the lingerie industry forward through our obsession with continuous innovation. We harness state-of-the-art supportive technologies to combine style and comfort for heavy-set consumers.

The company said the platform represents its continued commitment to promoting inclusion and diversity across the marketplace. Seventy-five percent of the featured brands are founded or led by female entrepreneurs.

Victoria's Secret

Victoria’s Secret marketing now includes images of pregnant women.
Courtesy picture

But the platform is also Victoria’s Secret’s latest transformation effort. The company – which includes the Lingerie, Beauty and Pink brands – underwent a massive transformation to limit revenue losses, which were fueled by changing consumer preferences, the #MeToo movement and backlash over beauty standards inaccessible from Victoria’s Secret.

In 2021, the retailer formed the VS Collective to present a diverse range of models, including big sizedisabled and transgender, such as Emira D’Spain, the first black transgender woman to be used in her commercials, and Sofía Jirau, the first model with Down syndrome to represent the brand. In April, Grammy nominated singer and songwriter Camila Cabello was featured in Victoria’s Secret Beauty’s first bilingual campaign.

Camila Cabello Victoria's Secret Beauty

Camila Cabello stars in Victoria’s Secret Beauty’s latest Bombshell campaign.
Photo courtesy

The Board of Directors has also been redesigned to make it predominantly female (six out of seven); stores have been updated, and changes have been made to the wider assortment. Victoria’s Secret reintroduced swimwear online in 2019 (and in stores in 2021), and now carries things like maternity bras, shapewear and an extensive activewear collection. In April, Victoria’s Secret launched Happy Nation, a brand of gender-neutral loungewear, loungewear and cosmetics for tweens.

So far, the plan appears to be having at least some success. Turnover revenue increased 4% in the most recent quarter, although the company warned of continued supply chain headwinds, forecasting a decline for the following quarter. Additionally, shares of Victoria’s Secret & Co. are up about 5% year over year.

Victoria’s Secret will release its final earnings report on May 31, after market close.

The best beauty Instagrams: Tommy Dorfman, Jenna Ortega and more

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New haircuts, body gratitude and moments of vulnerability – this week’s top beauty Instagrams were all about celebrating the self in its many forms. Model Josephine Skriver epitomized the spirit (and fun!) of change, parting about six inches from her honeyed brunette in favor of a chic undercut, while Lou Doillon’s baby bump (and short manicure cherry) enjoyed a Roman respite. Elsewhere, Jenna Ortega and Lily Collins have both rocked the brand of lash-skimming bohemian bangs that Doillon is known for, the reach of the trend representing an entirely different circle of life.

A beat for body acceptance came courtesy of Tommy Dorfman, who donned a crimson bikini that fitted her body perfectly, while Dove Cameron pleaded for the crying selfie and raw honesty around human emotion. Along with the warm, fuzzy sentiments, the warm hues found fans in Tracee Ellis Ross, who pressed a matte terra cotta onto lids and cheeks, and Joan Smalls, who embraced the year’s lack of redhead with a mane of fiery waves. And for Sydney Sweeney, a moment of recognized happiness was as simple as a wavy ponytail inspired by the year 2000 and the welcome arrival of Friday. Here, the most scrolling beauty Instagrams of the week.

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What is the most popular beauty brand in the world?

King Francis I, who ruled France from 1515 to 1547, once said: “Paris is not a city. It’s a world”. L’Oréal Paris proves it as the most popular beauty brand in the world, according to Premium Beauty News. Additionally, L’Oréal Paris is also the “most searched” beauty brand in Asia, Europe and South America – dominating in 25 countries (via Tajmeeli). One factor behind the popularity of L’Oreal Paris may be due to their hair care and color lines.

In fact, L’Oréal was founded by chemist Eugène Schueller in 1909 who concocted and sold hair dye formulations to Parisian hairdressers. The rest is history, with L’Oréal later adding the L’Oréal Paris cosmetics line, as well as acquiring other brands under their umbrella.

According to Cosmetics Technology, L’Oréal continues its reign as the world’s leading cosmetics company, even after initially suffering losses during the pandemic. The company rebounded and recorded a 62% increase in online sales at the end of 2020. Statista ranked L’Oréal Paris itself as the world’s top cosmetics brand in a 2022 report, valued at $11.22 billion.

Brand Finance, which analyzes the brand value of companies in various sectors, recently announced good prospects for L’Oréal as the number one cosmetics brand and listed L’Oréal Paris as the group’s main sub-brand. Brand Finance told Global Cosmetics News that L’Oreal’s ability to “innovate and acquire complementary brands that build on its significant history, value and tradition” is the reason for the company’s success.

Inclusivity of beauty: progress has been made, but there is still a long way to go, according to Mintel Research

According to the latest research from Mintel, nearly one in five US consumers (17%) feel left out of beauty ads, representing a quarter (25%) of Gen Z consumers. Data from the research group suggests that while the beauty industry has made progress in becoming more inclusive, there is still room for improvement.

Cookie-cutter beauty standards are losing popularity, Mitel finds. In fact, nearly half (47%) of beauty product users say they buy from diverse or inclusive brands and 38% of Gen Z beauty consumers have bought from beauty brands that have promoted diversity. over the past year (compared to 23% overall).

Consumers today are looking for inclusive and accessible representations of beauty, as 43% of beauty consumers say it makes them happy to see different types of beauty in ads, with half (50%) of women and 35% of men. It comes as nearly three in five Americans (57%) agree that beauty brands have a responsibility to de-stigmatize flaws.

Although consumers want to see different types of beauty represented and agree that beauty ads should make people feel good about themselves (49%), 30% of consumers say beauty ads should be ambitious.

“Consumers continue to believe that there are unrealistic standards of beauty and some groups feel completely ignored by brands. As a result, consumers increasingly expect brands to change the narrative and de-stigmatize people.” flaws,” said Clare Hennigan, senior beauty analyst at Mintel.

“While adjusting communication strategies is key to instilling a sense of empowerment, consumers want to see brands reflect these changes in product development as well. Going forward, expect even greater focus. stronger on accessible packaging design to both expand target consumer groups and meet the needs of an aging population.”

Impact of social media

Social media pressures have increased insecurities as nearly seven in ten consumers (67%) agree that social media has created impossible beauty standards. As a result, 9% of consumers say they have denounced beauty brands on social networks for their lack of diversity. The importance of social media is further demonstrated by the fact that a quarter (23%) of beauty product users say the type of model/influencer a beauty brand uses says a lot about their values, according to Mintel. The filters and implications of being constantly exposed have impacted consumers’ mental health and self-esteem, so much so that 33% of Gen Z seek out brands that support mental health causes.

“Social media pressures have exacerbated insecurities, and consumers expect brands to de-stigmatize flaws and strive to quash unrealistic beauty standards. However, there is still a desire for messages and ads ‘ambitious.’ Brands that can strike a balance between being both relatable and ambitious will resonate with key audiences in the space,” Hennigan said.

“Social media has acted as a catalyst for inclusivity in beauty by amplifying the voices of underrepresented and marginalized groups and is where consumers, especially Gen Z and Millennials, are going to discover such Brands looking to expand and improve DEI efforts, both in terms of ads and product development, can partner with influencers who are members of the community they are targeting to ensure that efforts resonate,” Hennigan continued.

Defining a “diversified beauty brand”

Finally, when asked to define what constitutes a diverse brand, the top three attributes, according to US consumers, include: a brand that creates products for people with different skin/hair types (45%); a brand that creates universal products that everyone can use (38%); and a brand that offers customizable products that can be tailored to each individual’s unique needs (30%), according to Mintel.

When it comes to beauty/skincare ads, 86% of beauty product users are looking for realistic signs of aging. This is followed by 82% seeking racial diversity and 79% seeking people of all genders/identities.

“The push for inclusivity will impact the future of the beauty landscape in two ways: price and diversity,” Hennigan said.
More than a quarter (27%) of beauty product users agree a brand is inclusive if it offers affordable products that most people can buy, she said.

“This suggests that the accessibility of a brand’s products, in terms of affordability, has an impact on consumers’ perception of the degree of brand inclusion. When it comes to diversity, 45% of consumers describe a diverse beauty brand as one that “creates products for people with different skin/hair types.” This suggests that brands that develop products that everyone can enjoy while maintaining accessible prices are in the best position to be seen as ‘inclusive’,” Hennigan concluded.

Meet Irish beauty brands on a mission to make the planet feel as good as you do

While we all know the importance of taking care of yourself, it’s just as important to make sure you take care of the environment while using your favorite products.

From their ingredients, sources, methods and packaging, a number of pioneering brands based in Ireland have laid the groundwork to ensure we can do both.

Here we take a look at some of the brands that are breaking the mold and providing sustainable local products that are designed to take care of our minds, our bodies and the planet.

modern botany

When they first landed in Schull people thought John Murray and Dr Simon Jackson were ‘crazy’ but the west coast of Cork proved to be the perfect setting for their brand which is based on the use of natural ingredients.

The duo created Modern Botany in 2016. The idea was to create
a natural products company based on the principles of pharmacognosy, the study of medicinal compounds obtained from plants or other natural sources, according to Dr. Jackson’s professional background.

“We’re all about plants, the power of plants, and the healing power of plants,” says John, who is both co-founder and chief sustainability officer.

Backed by science and led by nature, Modern Botany offers a range of 100% natural products, from their popular multi-tasking oil to their unisex natural deodorant.

Modern Botany Multi-Tasking Oil

For them, sustainability means looking at all aspects of the life cycle of their products.

Their multi-tasking oil can be used for face, body, hair and nails and is suitable for all skin types, including babies and during pregnancy. With refillable packaging, there’s no waste with this complete solution for dry skin.

John and Simon have also experimented with growing some of their own ingredients.

“The big thing about being sustainable is that we’re constantly reviewing and reviewing it and how we can be a little smarter,” says John.

Their products are packaged in glass and after recently testing refillable options, this is something they hope to incorporate into more products to further reduce waste.

Well-being on the ground

Peigín Crowley of Ground Wellbeing.
Peigín Crowley of Ground Wellbeing.

Another Cork-based brand, Ground Wellbeing, focuses on “how you feel about how you look”, according to founder Peigín Crowley.

“Our focus on wellness is to manage everything from burnout to insomnia, from anxiety to gut health, to menopause,” she says.

With over 20 years of experience in the world of spas, Peigín’s concept for Ground Wellbeing was born out of the pandemic and the goal of making wellbeing more accessible.

Mindfulness and getting a good night’s sleep are paramount for the brand and its customers with products that nourish, replenish and encourage self-care rituals.

Their sleep gift sets are their best sellers and include natural body oils, pillow sprays, and face balms. Their Balancing CBD Balm is another favorite.

Ground Wellbeing Sleep Set
Ground Wellbeing Sleep Set

Ground Wellbeing also incorporates home wellness products and Peigín and the team are currently working on products for people undergoing cancer treatment.

Everything Peigín has done has been done with sustainability in mind, and its collection of face and body balms and oils are 100% natural, with an average of 50% organic ingredients.

They avoid all harmful chemicals, promoting natural and organic living.

100% vegan and cruelty-free, Ground Wellbeing also emphasizes plastic-free shipping. All of their boxes and pouches are also made from a PEFC (Programme for the Endorsement of Forest Certification) accredited board, and they are planning to develop other refill initiatives as well. Currently, they offer bath salt and pillow spray refills, encouraging a 30% savings.

The handmade soap company

As someone who worked outdoors with their hands every day, Donagh Quigley knew the importance of natural, caring hand soap.

In 2010, he and his wife, Gemma, started the Handmade Soap Company in their kitchen. Now based in a renovated former linen mill in Slane, County Meath, Handmade Soap Company has sustainability in its DNA.

As their name suggests, each product is handmade, with every ingredient carefully selected. All of their bottles are made from 100% post-consumer recycled (PCR) materials, made from recycled products and can be recycled again.

The Handmade Soap Company focuses on eco-friendly body care and wellness while incorporating home fragrances.

They recently launched their most sustainable line to date: ANAM. The product line uses lifetime glass bottles, to be filled by the first ever 100% compostable refill pouch for liquid soap. As soap can be acidic and corrosive over time, this was a tricky design to perfect.

The range includes hand soaps and lotions as well as body oils, diffusers, essential oils and candles.

Donagh Quigley of the Handmade Soap Company.
Donagh Quigley of the Handmade Soap Company.

For Donagh and Gemma, the goal is to be the “kindest body care brand in the world” and this concept guides everything they do.

“The way we want to change the world for our clients is to enhance and enhance those micro-moments of self-care,” says Donagh.

“Every time you’re done doing the dishes and just want to wash your hands, if you’re using one of our products…you raise your hands to smell them after washing them under the tap and you say simply: ‘it’s good’.”

marine body

Dr Helena McMahon is one of the co-founders of Seabody, a Co Kerry-based luxury beauty and wellness brand that fuses science and sustainability to create skincare and supplements.

These are powered by high-purity organic bioactive marine molecules that Seabody manufactures in-house, using zero-waste technologies.

Founded in 2018, Seabody is on its way to becoming fully circular.

“Our mission was really to create a beauty and wellness brand that sustainably harnesses the incredible health and regenerative powers of algae,” says Dr. Helena McMahon.

She describes seaweed as an “incredible resource” with many molecules locked away in seaweed that have incredible health benefits.

Their most popular products include the Glycan Enrich Moisturizer while the Aquasurge Day Serum also receives rave reviews.

Seabody Aquasurge Day Serum
Seabody Aquasurge Day Serum

From day one, sustainability has been an important part of Seabody. They have a zero waste manufacturing process where they isolate several molecules and compounds from algae and create a variety of products, all of which have particular applications.

But their efforts don’t stop on the inside, their packaging is made of glass and uses biodegradable, non-toxic ink while their boxes are FSC (Forest Stewardship Council) certified. This guarantees that the products come from responsibly managed forests.

Each of the founders is invested in the ocean and the health of the oceans.

“If you’re using a natural resource, you need to make sure you’re doing it in a sustainable and sensitive way,” says Helena.

“Ultimately, you want to contribute positively to ocean regeneration and ocean health. That’s really important to us.

Top stories about digital developments that are making waves in the APAC beauty industry

More mega sales events can help beauty brands attract new customers and boost sales

The success of e-commerce mega sale days has created even more demand for such campaigns, creating more opportune times for beauty brands to acquire new customers and increase base sales.

According to Damisa Tseng-Prompoj of e-commerce enabler Intrepid Group, the relationship between consumers and mega-campaigns has evolved significantly over the past decade.

She pointed out that the objectives of these mega business events have also changed. While it was all about increasing gross market value (GMV), now was the perfect time to acquire new customers.

How to seduce… beauty product consumers in a rapidly changing e-commerce landscape​

The beauty industry may be one of the hottest areas of e-commerce, but it looks like new opportunities are on the horizon for digitally savvy brands, advances in social commerce at the metaverse.

According to consumer research by e-commerce company Lazada, 73% of Southeast Asian consumers consider online shopping an integral part of daily life, and almost half (46%) will buy online at least once a week.

Nearly 60% of respondents said they made online shopping part of their daily lives just under two years ago.

‘Ready to adopt’: AI-based skin analysis company Haut.AI aims to tap into ‘cutting-edge’ Asian market

Estonian beauty tech company Haut.AI aims to expand its AI skin analysis tool in the Asian region, especially in China, South Korea and Indonesia.

The company observed that more and more beauty brands were trying to bridge the gap between offline and online by including new tools like chatbots to mimic the engagement consumers would experience in a brick and mortar setting.

However, she noted that beauty consultants cannot rely on consumers to give accurate descriptions of their skin as they are very likely to be overly judgmental.

Guardian Angel claims sales increased 50% in 6 months with social commerce approach

Singaporean beauty brand Ange Gardien Paris says its sales have increased by 50% in the six months since it started taking a social commerce approach to selling.

Today, conventional marketing approaches, such as influencer marketing, are no longer as effective, said brand director Claudia See.

The changing landscape has pushed the brand to capitalize on the growing popularity of social commerce, a rising and important force driving the development of e-commerce.

Sa Sa HK can now fulfill delivery orders in as little as 10 minutes

Beauty retailer Sa Sa International has launched on-demand delivery services in partnership with foodpanda in Hong Kong.

Hong Kong authorities recently imposed new restrictions, including a strict 6 p.m. curfew to tackle its fifth wave of COVID-19 infections.

The group expects this to negatively affect its sales for the next quarter.

6 Realistic Ways to Have a Lasting Beauty Routine

Photo: Artem Varnitsin / EyeEm/Getty Images

I recently spent 30 minutes trying to cram a refill of a product into a metal case, a brand’s attempt to reduce plastic usage. And while it was hard for me to understand in practice, I was happy to know that it’s a growing practice in the beauty industry to try to become more sustainable.

For most people with full-time jobs who don’t have the time to make their own soap and toothpaste, zero waste is next to impossible. TikTok sustainability expert Chelsy Christina prefers the term “low waste” because it’s easier for consumers to focus on progress rather than perfection. Christina advises using what you already have first before you run out of buying new, sustainable alternatives.

Some brands established themselves as sustainable before it became fashionable or urgent to do so because of the climate change crisis. Osea Beauty, a vegan skin and body care brand, was one of them. Founder Jenefer Palmer tells us that it’s essential to start with small steps: “Whether it’s eliminating excess packaging, finding more sustainable partners on the supply and manufacturing side, or to become climate-neutral certified, all these actions are good and commendable,” she advises. (Climate Neutral is a non-profit organization whose mission is to eliminate carbon emissions by making climate neutrality something all businesses will do by 2050.)

Dior esthetician and skincare expert Sean Garrette admits it can be difficult trying to stay sustainable while enjoying skincare and beauty. He is aware of the role he plays in waste: “It is inevitable that I contribute to some waste because of the quantity of products to be received and tested. That doesn’t stop him from taking the time to do things like research which ingredients are non-toxic and less wasteful.

There are small steps we can take to be more mindful of our routines that don’t include scraping your entire skincare shelf. Nor does it mean that we should remove the luxury and ritual that beauty adds to our lives. It just means we’re taking longer to respond to this ever-changing world. It’s the least we can do, whether we’re tired of it or not.

Long gone are the days of Dove soap, which for many of us was our first introduction to a beauty routine. Today’s bar soaps have had a makeover. There are now shampoo and conditioner bars (but they don’t hold promise for all hair textures). Not only do the bars use far less packaging, but they are also produced with far less water. Take Mutha’s, for example: it’s 100% biodegradable and made with cupuacu seed butter and jojoba oil. (Christina tells us that bar soaps are her best friend because they’re the least polluting option for skin and body care.)

Seriously. They are useless and do nothing more than if you simply wash your face with the product. In fact, you can apply most products, like toner, directly to your skin, skipping cotton pads altogether. Garrette also points out that even though the packaging is recyclable, most people don’t think about recycling this type of packaging. We are programmed to constantly use and waste; it is a cycle. Packaged multi-use masks are a smarter, less expensive way to achieve the same results, whether it’s a sheet mask for the skin or a single-package hair mask. Christina and Garrette love using reusable tools: reusable cotton pads are an eco-friendly alternative for cleansing and toning the skin, while loofahs are a great option for the body.

We all love unboxing, but it’s not exactly ideal for the environment: the amount of plastic used, the shipping boxes, etc. Christine adds that packaging waste can take decades or, in some cases, centuries to decompose. So, paying attention to packaging can make a huge difference. Look for recyclable brands: Korres products, for example, are 90% or 100% recyclable. Fenty Beauty also recently launched sustainable eyeliner, a wooden pencil that can be sharpened to the last drop – a more sustainable approach than the brand’s first eyeliner.

Brands like Charlotte Tilbury and Ilia have recently launched multi-use products (meaning they can be used on the lips, cheeks and eyes). Buying less means throwing away less.

Research beauty company websites and look for products made from naturally harvested ingredients. Some keywords to search for are “natural oils” and “agricultural plants.” Some companies go into more detail on their websites, as in the case of La Mousse de Dior foaming cleanser, which has been formulated with naturally sourced ingredients like water lilies from the Dior Latour-Marliac garden, where they are harvested from a way that allows the plant to recover.

Osea’s Palmer says the product development process takes years because the brand searches “every corner of the world for ingredients that meet their needs.” Its latest launch is a night serum blended with AHAs and natural ingredients like spirulina and kappaphycus alvarezii algae. From algae to different species of algae, Palmer believes that “the earth has given us the ingredients we need to nourish and improve our skin.” Natural, earth-derived ingredients don’t mean less results or a lack of luxury; using them just means we are caring and more aware.

Refill stores are where you can buy shampoo, body lotion, dish soap, and many other health and beauty products by weight and refill them in your own reusable containers. My colleague Vivian Chuang started going there in 2014 after watching videos of Lauren Singer, known as the “zero waste girl”. Chuang says, “Stores also offer zero-waste products like reusable baking sheets, beeswax wraps, bar soaps and more.

In New York, her date is A Sustainable Village in the East Village. There are a few around New York, including The Nature at Park Slope if you’re Brooklyn-based. (You can Google search to find one near you.) Chuang even found her favorite products: “Jaclyn and Em at A Sustainable Village stock a rosemary vanilla lotion that I’m obsessed with.”

Chuang added, “While I have never achieved zero waste, I believe that any effort to incorporate some of these practices and products contributes to the overall mission and doesn’t have to be a scary, totally engaging life change. As someone in my twenties focused on building a career, balancing work and play, and with no disposable income, I’ve found some very simple ways to reduce waste, especially plastic waste, by replacing my lotion, shampoo, face wash and dish soap from those offered at these refill stores. What I like is that I can test new products to include in my routine and if it doesn’t work with my lifestyle, I can try a different one next time. I have noticed that my products also generally last longer, since I can choose my own containers, and I spend less by only paying for the product inside and not necessarily the packaging or branding. Win, win!

Wella acquires ethical haircare brand Briogeo

THE WHAT? Wella Company announced that it has entered into a definitive agreement to acquire Briogeo. Terms of the agreement were not disclosed.

THE DETAILS Recognized as one of the fastest growing hair care brands in the world and one of the largest black-owned brands in the United States, Briogeo aligns with Wella’s deep commitment to building a business diverse, equitable and inclusive and environmental, social and governance. integrated into its core.

THE WHY ? Annie Young-Scrivner, CEO of Wella Company, explains: “The acquisition of Briogeo marks the first expansion of Wella Company’s portfolio as an independent entity. Briogeo’s high-growth, eco-ethical and natural hair care products complement our existing hair portfolio and sustainable offerings and will fuel our growth momentum in the hair category, which is now the fastest growing beauty segment. fast. I am proud of the growth our business has achieved so far in just 17 months – and in Briogeo we have found a truly special and complementary partner. Briogeo has been at the forefront of the clean, natural hair revolution since the company was founded in 2013, and its rise has been nothing short of remarkable. Together, we will further expand our sustainable product offerings, expand our premium retail footprint, and propel both business and social impact to new levels.

Consumers are looking to fill their homes with the scents of their perfumes, hair products and body lotions

Legacy beauty brands such as Chanel have been known to launch home fragrance products during the holiday season. In 2022, these once limited-edition products for holiday gifts are now becoming a mainstay for beauty brands as consumers seek to further elevate their home space with the same beloved scents from their perfumes, hair products and lotions. the body.

According to market research firm Kline Group, sales of home fragrance products – candles – jumped, according to the group’s “Home Fragrances: US Market Brief Report”; and 2022 is expected to be another banner year, supported by continued demand for these products and new beauty entrants bringing more consumers into the home fragrance space.

Snif, a modern fragrance brand offering luxury scents with a try-before-you-buy design, launched its first candle collection last fall. Last month, the brand launched an XL candle with a burn time of over 200 hours and used messages such as “your new centerpiece has arrived” to promote the new size.

Legacy brand Victoria’s Secret, known for its fan-favorite Bombshell fragrance and scented body lotions, has also recently branched out into home fragrance with a collection of botanically-inspired and personal care rooted candles. Some of the scents include pomegranate and lotus and coconut milk and rose.

Hair-care brand Ouai, which saw retail sales growth of more than 50% last year according to our Cosmetics & Toiletries USA report, has added candles to its permanent line. One of the scents is inspired by the brand’s iconic Melrose Place body cream.

Pattern, a black-owned, black-founded hair care brand focused on supporting organizations and programs that empower women and people of color, has been buzzing since its debut in late 2019. was recently expanded beyond haircare for the first time with a scented candle infused with notes of neroli, rose and patchouli.

Skinchella opens brand new store in Montgomery Mall with focus on women-owned beauty brands

New location offers women eco-friendly body products for healthy skin

North Wales, Pennsylvania – Skinchella, a leader in the skincare and beauty industry, has launched a brand new store in the Montgomery Mall in North Wales, Pennsylvania. The store provides women with the highest quality skin care and beauty products available. There is also an emphasis on eco-friendly products, including the GoBeautifull brand, which was created and designed by Skinchella store owner Crystal.

A military veteran, cancer survivor and mother of an autistic child, Crystal developed the GoBeautifull brand to help women like her feel good every day. GoBeautifull aims to empower women with luxurious organic skincare products that are safe and effective for people of color. The company’s products use the safest and most effective ingredients available. GoBeautifull products are anti-aging, full of natural collagen boosters, vitamins and antioxidants to help women feel their best.

Skinchella is committed to providing the best, healthiest products for women. Shoppers will find vegan and chemical-free skincare products including face washes, day creams, night creams, serums, body scrubs, body butters, foot scrubs, masks, sunscreen and beauty tea.

Skinchella was launched in 2021 and opened in 2022, and has grown into a leading skincare store offering solutions to the myriad of cosmetic issues faced by women. Skinchella was established based on dedication and commitment to providing exceptional beauty products, services and expertise to a wide range of customers. The Skinchella team of beauty professionals are able to meet a customer’s beauty needs, ensuring that they leave the store satisfied with their purchase. Skinchella has expanded its selection of beauty products and the brands it works with over the years.

For more information about Skinchella and the brands it offers, including Minimo, Luxiny, Edisto & co, Eau De Souffle, Naturally Indy, Mixologie, Bellame and Labena, please visit the company’s official website. Customers can also visit the Skinchella store at Montgomery Mall at 230 Montgomery Mall on the lower level.

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Company Name: Skinchelle
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Country: United States

Alicia Keys’ Met Gala look will tease her new makeup line

Alicia Keys, a leading proponent of the “no makeup movement”, is getting back into cosmetics.

Under her beauty and wellness brand Keys Soulcare, launched in partnership with elf Cosmetics in 2020, the artist will launch a makeup collection including blush, brow gel and lip balm.

Dubbed “Color Care,” the cosmetics line will make its Met Gala red carpet debut: After six years of (almost) going makeup-free in public, Keys will don her new products on fashion’s biggest night. (According to WWD, she is dating Ralph Lauren.)

Keys’ abrupt pivot reflects changing attitudes towards makeup. A growing number of beauty brands are marketing cosmetics as tools for self-expression and self-care, rather than ways to “correct” perceived flaws.

But why? The wildly creative looks Euphoria helped fuel this shift towards beauty as self-expression, spawning the rise of colorful, maximalist makeup more concerned with creativity than perfection.

And during the pandemic, “no-makeup makeup” has flourished, inspiring many to streamline their daily routines and embrace a less groomed appearance.

Euphoria and “makeup without makeup” may seem antithetical, but both examples show how beauty has become less about hiding and correcting, and more about accepting one’s identity.

As Keys herself said of her former rejection of makeup: “I was adopting these extremely oppressive standards of beauty that I thought somehow applied to me when it came to perfection, and I obviously rebelled against that,” she said. Eventually, however, she realized, “I can create my standard of beauty, I can choose what is beauty to me and how I want to express it.”

Dubai businesses are embracing crypto as the future of payments

DUBAI: When Anisha Oberoi was diagnosed with aggressive breast cancer ten years ago, it prompted her to reevaluate everything in her life. She received treatment, kept a great job at Amazon, and moved to Dubai. But that did not meet his ambition.

“I was subjected to hormone treatments after surgery and started to feel quite hopeless that I couldn’t find clean, toxin-free alternatives to beauty products widely available to consumers,” Oberoi said. founder and CEO of Secret Skin.

“The more I learned about hormone disruptors and carcinogens in conventional, mass-produced personal care, the more I realized how important it was to do something about it when I was ready, creating a brand founded about confidence in the space of beauty and well-being.”

This motivated her to create a beauty e-commerce startup called Secret Skin. The award-winning startup was dedicated to sustainable products that respect the body and the earth.

For Oberoi, Secret Skin has become a personal story in many ways.

Secret Skin launched online in October 2020 as a discovery platform that connects conscious consumers with conscious beauty brands around the world. (Provided)

Secret Skin launched online in October 2020 as a discovery platform that connects conscious consumers with conscious beauty brands around the world, but is built differently from a traditional beauty business model.

It is based on a triple bottom line framework that focuses on social and environmental impact – not just profit.

Within six months of its launch, Secret Skin won the Women in Tech 2021 Global Pitch competition organized by the Sharjah Research Technology & Innovation Park.

Not just on edge

The e-commerce startup saw 66% monthly growth in its customer base, with an average shopping cart of 2.2 items per order. A startling 40% of customers were repeat users with no cancellations or returns in six months of operation.

The plastic recycling program incentivized customers to adopt eco-friendly behavior, resulting in 60% user conversion on first interaction (within two days).

“The market for clean or conscious beauty is not saturated, but nascent here in the Middle East, while it has passed its peak in other markets like the US and UK where the movement has started much earlier,” Oberoi explained.

“We are the fastest growing own-brand platform with five new brands and categories added every month to meet consumer needs. As an agile startup, we are able to make quick decisions to pivot when the value proposition needs improvement,” she explained.

Typically, the act of buying a clean beauty product was laborious, expensive, and time-consuming.

Typically, a customer would have to wait three weeks to receive a product ordered outside the UAE, paying between 55-80% overage in shipping and customs charges. There was no local customer service and the experience was badly affected.

“I had to engage with brand founders on Instagram and LinkedIn, doing zoom calls during the pandemic to convince them to be part of our mission, when I didn’t even have a site to show them,” said admitted Oberoi.

“We launched with same-day delivery, locally fulfilled with legally registered brands from around the world at competitive prices to build customer confidence,” she added.

Secret Skin has now been operational for 17 months since its launch in October 2020. The startup has seen early gains in terms of customer acquisition and penetration for brands brought to market.

The company’s repeat purchase rate averages 48%, with sales growing 28% quarter over quarter. Customers spend an average of $126 on orders, which is comparable to the region’s most popular and established beauty e-commerce platforms, according to Oberoi.

“We see this as a sign that customer behavior is shifting towards a demand for more sustainable brands with organic or natural ingredients,” Anisha said.

Oberoi has now started looking beyond the borders of the United Arab Emirates to sell its products and it has finally done so.

Growing influence

In 2021, Secret Skin began shipping to Oman and Kuwait, and this year will begin shipping to Saudi Arabia, including expanding physical distribution for their exclusive brands.

“Southeast Asia is on the roadmap for 2023, as well as a private label that we are currently working on,” Oberoi said.

“I am very excited about our AI-enabled application and other technology interfaces that will enhance our customer value proposition. Capturing, analyzing and predicting user preferences through AI with trained experts in efficiency, performance and personalized recommendations is the future, and we are preparing for it,” she said.

Its dedication to sustainability resonates with conscious customers in the Middle East. The beauty industry generates up to 120 billion units of plastic worldwide per year, contributing to the loss of 18 million acres of forest per year – which is just one of the problems it faces. is faced (others being carbon production, water waste and energy consumption).

“We must increase visibility and diversity in the beauty community and address the critical issues that can affect climate change, water scarcity, species extinction and deforestation if we have any hope of protecting our natural resources for future generations,” Oberoi said.

“On Secret Skin, with just one click, the customer can support sustainable small businesses, provide micro-savings to
indigenous tribes who harvest the ingredients in their products from the wild and reduce their carbon footprint.

In beauty and personal care, sustainability means recyclable packaging, reduced use of single-use plastics, consciously selected ingredients, safe-to-use components, and space-saving production from start to finish. For example, companies are redesigning products to include less water in their composition and reducing synthetic ingredients to address specific issues, but these are small steps.

“We need scalable solutions that can be applied to larger global models,” Oberoi said. “We now stand on the precipice between catastrophe and conscience as we fight the pandemic, and are accountable for how we conserve and protect the environment in which we live.”

Oddity launches a digital token and aims to democratize investing

Oddity, the parent company of several d2C beauty brands including Il Makiage and SpoiledChild, has launched Oddity Token, a digital security token built on the Ethereum blockchain. (Some say blockchain is the future of the beauty industry, and it may even encourage recycling.)

The token offers investors a new way to participate in company performance. The launch makes Oddity the first non-crypto company to tie digital security to stock ownership — a first-of-its-kind “financial innovation,” according to the company — connecting the world of digital assets to conventional markets.

“By offering this pioneering token, we are democratizing opportunities for investors by expanding individual access to Oddity securities, as we continue to disrupt and redefine the beauty and wellness category,” said Oran Holtzman, co-founder and CEO of the company.

The Oddity Token is a digital security that automatically converts into Oddity Class A common stock upon an IPO. The security token has the advantage of encoding key data on the blockchain and deploying smart contracts to perform certain functions. When implemented at scale, this innovation can have significant cascading capital efficiency benefits in capital markets.

Holtzman adds, “Crypto and blockchain technology opens up huge opportunities for consumers and capital markets. With this offering, we are building a new bridge to connect traditional markets to the dynamic world of digital assets, where the potential for innovation is huge.”

Lindsay Drucker Mann, Global CFO at Oddity, comments: “We believe in a future where titles are not just records of ownership, but also functional lines of code. The potential use cases for this technology are enormous, and as a digital and technology company, we believe we are uniquely positioned to help drive it forward.

The Oddity Token offer will be open from April 26, 2022 to May 11, 2022.

Photos: (L) via Instagram @ilmakiage / (R) Ivan Babydov at Pexels

Benefits, Uses and Side Effects in Beauty Products

At any moment, a new trendy ingredient is in the spotlight of the beauty industry. Not too long ago, beauty lovers on TikTok were obsessed with glycolic acid for its ability to stop sweat and body odor. Then people started to recognize the benefits of rosemary oil for hair growth.

And now people apparently can’t stop talking about black seed oil (aka black cumin seed oil) – a type of oil extracted from the seeds of the plant. Nigella sativa, explains Shari Sperling MD, a New Jersey board-certified dermatologist. The seeds of the plant have been used topically as a natural remedy for various health conditions for years, especially in Eastern Europe and Western Asia, says Dr. Sperling. However, there seems to be an increase in the number of beauty brands using the ingredient in various products due to its supposed benefits for skin and hair.

Ahead, learn about the beauty benefits of black seed oil that might convince you to add it to your routine.

Beauty Benefits of Black Seed Oil

Offers antioxidant properties

black seed oil
Image Credit: Chelsea Shapouri/Unsplash

Because it’s rich in antioxidants, black seed oil “can help scavenge free radicals and soothe the skin to keep it healthy,” says Robert Finney, MD, board-certified cosmetic dermatologist at Entière Dermatology in New York. .

If you need a refresher, free radicals form when your skin is exposed to UV rays, x-rays, or air pollutants, and when left unchecked can cause dark spots, slow production of collagen and lead to premature signs of aging. Antioxidants help neutralize these free radicals, preventing them from doing such damage. “Due to the antioxidant benefits, [black seed oil] may [also] help fight the signs of aging, such as fine lines and wrinkles,” says Marisa Garshick, MD, New York City Board Certified Dermatologist at MDCS Dermatology.

Fights acne

In addition to antioxidant properties, studies show that it may also offer antimicrobial and anti-inflammatory properties. This may make it useful for reducing acne, which can be caused by bacteria, says Dr. Sperling. A study published in the Journal of Dermatology and Dermatologic Surgery showed that when people used a topical lotion containing black seed oil on an area of ​​acne-prone skin for two months, they saw a reduction in pimples. In another similar study published in Phytotherapy researchpeople who applied a gel with black seed oil twice a day experienced a significant reduction in acne compared to those who used a gel without the ingredient.

May soothe certain skin conditions

Some skin problems, such as psoriasis, are caused by inflammation. So it makes sense that research shows that black seed oil can help reduce symptoms of the condition, including red, itchy and patchy skin, when applied topically as a lotion containing other ingredients. Likewise, several studies have shown that it can help soothe eczema, another dermatological condition characterized by dry, itchy skin. In a 2012 study, an ointment with the ingredient was found to be more effective at soothing eczema symptoms compared to Eucerin ointment (a commonly used over-the-counter product for dry skin). The study authors go so far as to suggest that the effects of black seed oil ointment may even be comparable to those of betamethasone cream, a type of corticosteroid (an ingredient that reduces itching), for reduce the severity of hand eczema when applied topically.

May improve hair strength

black seed oil
Image Credit: matthewsjackie/Pixabay

Granted, studies on black seed oil for hair are still limited, but those that do exist suggest it can help fight hair loss and promote stronger hair, says Dr. Sperling. For example, in a small 2014 study, a hair oil containing black seed oil and other herbal ingredients reduced hair loss over the course of 90 days. The study researchers note that black seed oil contains proteins and fatty acids that may play a role in blood circulation, which may make the ingredient useful in promoting healthy hair growth.

The anti-inflammatory benefits of black seed oil can also help soothe inflammation and irritation in the scalp, contributing to healthier, stronger locks, adds Dr. Finney. “It can be applied to the hair to help condition the ends or to the scalp to help reduce any associated inflammation that may be impacting the scalp,” says Dr. Garshick.

How to Incorporate Black Seed Oil into Your Routine

“I would recommend looking for a well-formulated product that has black seed oil as an ingredient rather than just buying pure black seed oil and using it,” says Dr. Finney. Not only can this be irritating to some, but the pure oil can also create more breakouts and increase oiliness in people with acne-prone or oily skin – which is why “patients prone to acne rashes should avoid facial oils,” according to Dr. Finney.

That said, black seed products are generally well tolerated and can be used by all skin types, adds Dr. Sperling. Just be sure to “perform a patch test before use, especially if you have sensitive skin,” says Dr. Garshick, who notes that you can use black seed oil products once or twice a day. .

When it comes to hair application, the same rule applies: Look for a product containing black seed oil in its ingredient list and apply it to your hair or scalp as directed, says Dr. Finney. Using pure black seed oil instead could contribute to a flare-up of dandruff in those prone to the scalp condition, as dandruff is caused by excess sebum, Dr. Finney says.

At the end of the line ? If you just love experimenting with new ingredients in pursuit of better looking skin and hair, black seed oil might be worth looking up.

This story first appeared on

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Household Beauty Devices Market Size to Grow USD 4.04 Billion from 2021 to 2026 | Opportunities evolving with Kao Corp and Bio Ionic

NEW YORK, April 22, 2022 /PRNewswire/ — Household Beauty Devices Market Facts at a Glance-

Technavio has announced its latest market research report titled Household Beauty Devices Market by Distribution Channel, Product and Geography – Forecast and Analysis 2022-2026

  • Total Pages: 120

  • Companies: 10+ – Including Andis Co., Bio Ionic, Carol Cole Co. Inc., Conair Corp., Deva Concepts LLC, Dyson Technology India Pvt. Ltd., GHD Group Pty. Ltd., Helen of Troy Ltd., Kao Corp., Koninklijke Philips NV, LOreal SA, LVMH Moet Hennessy Louis Vuitton SE, Panasonic Corp., Spectrum Brands Holdings Inc., Syska Led Lights Pvt. Ltd., T3 Micro Inc., TESCOM Co. Ltd., The Procter and Gamble Co., Tria Beauty, Unilever PLC and VEGA Grieshaber KG among others.

  • Cover: Main Drivers, Trends and Challenges; Product information and news; Value chain analysis; Parent market analysis; Landscape of vendors; COVID Impact and Recovery Analysis

  • Segments: distribution channel (offline and online), Product (hairdressing appliances, hair removal appliances and other beauty appliances)

  • Geographies: North America, APAC, Europe, South Americaand the Middle East and Africa

Learn more about market dynamics. Download our sample report

the household beauty devices market the size should increase by $4.04 billion from 2021 to 2026, at an accelerated pace CAGR of 6.58% according to Technavio’s latest market report. 36% of market growth will come from North America during the forecast period. The United States is the key market for home beauty devices in North America. The growth of the market in this region will be faster than the growth of the market in Europe, South America and MEA. Growing fashion trends such as new hairstyles and facial and skin treatments and their increased adoption by millennials will facilitate the growth of the household beauty device market in North America over the forecast period.

Download sample: for more information on key countries in North America

Overview of Suppliers-

the The household beauty device market is fragmented, and vendors are deploying growth strategies such as focusing on delivering products through multiple distribution channels to compete in the market.

  • Kao Corp. -The company offers Royal Blowout Heat Styling Spray, Maximista Thickening Spray, Volumista Mist for Volume and many more.

Find additional highlights on vendors and their product offerings. Download sample report

Latest drivers and trends driving the market-

The key factors driving the growth of the global household beauty devices market are changing fashion trends and rising fashion awareness among consumers as brands utilize a variety of networks for the promotion and marketing of their products. Also, the bulk of the elderly people adopting beauty products belong to the age group of 60 or above. According to the United Nations Department of Economic Affairs, there were 703 million people aged 60 or over worldwide in 2019. East and Southeast Asia had the largest number of older people in the world. world, with 260 million people falling into the age group of 60 and over. In countries like the United States and Canadaaround 17% of the population was over the age of 60 in 2019, which is expected to rise to 20% and above by 2030. These factors are expected to positively impact the growth of the market over the forecast period.

The trend driving the growth of the global household beauty devices market is the introduction of smart household beauty devices. Smart home beauty devices also offer various features allowing users to address various other beauty concerns using a single device. For example, key market player Foreo offers the Foreo UFO, a smart mask processing device. The device combines advanced dermal technology with a Korean mask formula for proper treatment in seconds. Other providers such as Romy Paris offer smart household beauty devices like a cosmetic formulator called Figure. The device connects to a App Romy mobile application, which analyzes data relating to the consumer’s environment. These advantages over conventional household beauty devices will fuel the sales of new and replacement smart home beauty devices, thereby driving the market during the forecast period.

Find additional information on various other market drivers and trends – Download sample report.

Did not find what you were looking for ? Customize report-

Don’t miss the opportunity to talk to our analyst and learn more about this market report. Our analysts can also help you customize this report to suit your needs. Our analysts and industry experts will work directly with you to understand your needs and provide you with personalized data in a short period of time.

For customization – Talk to our analyst now!

Related Reports

  • the hand dryer market is expected to increase by USD 200.32 million from 2021 to 2025 at a CAGR of 6.01%. Download a free sample now!

  • the hair dryer market The market share is expected to increase by USD 1.46 billion from 2020 to 2025, and the market growth momentum will accelerate at a CAGR of 4.36%. Download a free sample now!

Household Beauty Devices Market Scope

Report cover


Page number


base year


Forecast period


Growth momentum and CAGR

Accelerate at a CAGR of 6.58%

Market Growth 2022-2026

$4.04 billion

Market structure


Annual growth (%)


Successful market contribution

North America at 36%

Competitive landscape

Leading companies, competitive strategies, scope of consumer engagement

Profiled companies

Andis Co., Bio Ionic, Carol Cole Co. Inc., Conair Corp., Deva Concepts LLC, Dyson Technology India Pvt. Ltd., GHD Group Pty. Ltd., Helen of Troy Ltd., Kao Corp., Koninklijke Philips NV, LOreal SA, LVMH Moet Hennessy Louis Vuitton SE, Panasonic Corp., Spectrum Brands Holdings Inc., Syska Led Lights Pvt. Ltd., T3 Micro Inc., TESCOM Co. Ltd., The Procter and Gamble Co., Tria Beauty, Unilever PLC and VEGA Grieshaber KG

Market dynamics

Parent Market Analysis, Market Growth Drivers and Barriers, Fast and Slow Growing Segment Analysis, COVID 19 Impact and Future Consumer Dynamics, Market Condition Analysis for the Forecast Period.

Personalization area

If our report does not include the data you are looking for, you can contact our analysts and customize the segments.


1. Summary

2 Market landscape

3 Market sizing

4 Five forces analysis

5 Market Segmentation by Distribution Channel

6 Market Segmentation by Product

7 Customer Landscape

8 Geographic landscape

9 drivers, challenges and trends

10 Supplier Landscape

11 Vendor Analysis

12 Appendix

About Us
Technavio is a global leader in technology research and consulting. Their research and analysis focuses on emerging market trends and provides actionable insights to help companies identify market opportunities and develop effective strategies to optimize their market positions. With over 500 specialist analysts, Technavio’s reporting library consists of over 17,000 reports and counts, spanning 800 technologies, spanning 50 countries. Their customer base consists of enterprises of all sizes, including more than 100 Fortune 500 companies. This growing customer base relies on Technavio’s comprehensive coverage, in-depth research, and actionable market intelligence to identify opportunities in existing markets and potentials and assess their competitive positions in changing market scenarios.

Technavio Research
Jesse Maida
Media & Marketing Manager
USA: +1 844 364 1100
UK: +44 203 893 3200
E-mail: [email protected]

Technavio (PRNewsfoto/Technavio)

Technavio (PRNewsfoto/Technavio)



View original content for multimedia download: -to-2026-scalable-opportunities-with-kao-corp–bio-ionic–technavio-301530325.html


Gisou Raises Series B Funding with Eurazeo Brands: EXCLUSIVE – WWD

PARIS – Gisou, the premium honey-based hair and beauty brand, closed a Series B financing round led by Eurazeo, through its Brands team, which took a minority stake in the company.

Eurazeo is entering the capital alongside Vaultier7, an existing minority investor, and the co-founders of Gisou, the beauty influencer Negin Mirsalehi and her partner Maurits Stibbe. The duo, who co-founded Gisou in 2015, will remain the majority shareholder.

The new financial support is intended to support Gisou’s growth plans by strengthening its digital and e-commerce capabilities, strengthening the brand and its community and expanding globally, including expanding the team in North America. North.

Netherlands-based Gisou is run by Stibbe and Mirsalehi, an Amsterdam native from a family of Iranian beekeepers.

Hair care – once the smallest of all product categories sold in high-end and specialty stores – is now among the fastest growing, posting double-digit gains and outpacing other segments of the beauty market.

Worldwide, prestige hair care sales increased by 13.6% between 2020 and 2021, reaching $14.84 billion. The previous year, revenue for the segment grew just 1.2%, according to market research provider Euromonitor International.

Meanwhile, Gisou has grown rapidly since early 2020, when Vaultier7 made a multimillion-dollar minority investment in the haircare startup, which began as a direct-to-consumer operation. It happened a month before the coronavirus pandemic hit.

It was a time of uncertainty for all businesses, but Gisou’s prestige hair care and business boomed, especially as people stayed home and salons closed.

Just before the pandemic, Gisou had also signed with Sephora to open in North America.

“Instantly we had to figure out how to do this launch because the supply chain was really suffering,” Stibbe said.

The debut with Sephora began online, and industry sources say it was one of the best haircare launches for the retailer.

“From there, we also saw the potential for wholesale next to our store on D-to-C,” Stibbe continued.

Next stops included Sephora in the Middle East, Mecca in Australia and Selfridges in the UK. Meanwhile, Gisou’s growth continued to accelerate.

“We’ve really started thinking if we continue to grow at this rate we’re going to need a second [funding] tour – but also a different kind of partner,” Stibbe said.

“We weren’t just looking for a fund, we were looking for the right partner,” Mirsalehi said. “We are very protective of everything we build; it is our heritage story. We also had to find the right partner that was aligned with how we brand Gisou, the love we put into it, and the long term – in regards to our vision, sustainability, and bees. We have found the right partner for this.

“[Eurazeo] allows us to take a long-term view,” agreed Stibbe. “What we also appreciate is the global presence and deep expertise of their support teams. For example, we’re really getting to the bottom of building an autonomous American team, and because Eurazeo has a good presence in North America, that allows us to [do that].”

For Eurazeo, the rapprochement with Gisou was natural.

“We are there to be partners of entrepreneurs who want to build new brands with new forms of offer, experience and community,” explains Laurent Droin, CEO of Eurazeo Brands. “We obviously want to build these brands not just in the short term, but to make them sustainable in every way. [including, importantly] that they will be there in five, 10 years. This is really our mission.

Droin called Gisou “a true story – I actually think it should be told even louder”.

“There is a very modern approach to naturalness, transparency,” he continued. “And there is a lot to do there. Gisou is something that really touches the consumer today. Digital isn’t an end, it’s a tool they use.

“Gisou is not another influencer brand,” Droin said, referring to Mirsalehi’s early days as an online influencer and fashion ambassador. “It’s a family story that is revealed through Negin’s public persona and her passion for beauty.”

He described Gisou as a “true brand that makes sense” and which corresponds to Eurazeo’s ambition on the ESG front, particularly in terms of the environment.

Partnerships are about fit, Droin said, adding that in Mirsalehi and Stibbe, Eurazeo has found people with real ambition to tell a story and build a brand with impact, while being grounded in meaning. acute business.

Negin Mirsalehi and his father in the family bee garden.
Courtesy of Gisou

Last year, Gisou’s team proved they were capable of being a bee-based beauty brand, and not just a bee-based hair care brand. It is launching “complexion” products: Face Oil with honey then Lip Oil on its own site,, to reiterate the success of stock-outs.

The brand’s best-selling Gisou Honey Infused Hair Oil was originally developed by Mirsalehi’s mother, who made it at home and used it on all the hair in the family.

“After the investment, we will also deepen the complexion category, develop more products outside the hair care category to [give] our community all we have to offer around bee-based beauty,” said Stibbe. This could include body care, for example.

Another focus will be on strengthening Gisou’s d-to-c business.

“At our core, we are still a d-to-c brand – the way we communicate with our community through social media and our website,” Mirsalehi said. “It’s in our DNA. I think that’s also why every time we go to another retailer, it’s been such a hit.

Extensive community building work is done via digital, where industry sources say Gisou garners a much higher average engagement rate than other beauty brands.

“It’s something we want to continue to invest in – the direct relationship with our community,” Stibbe said.

Also on the program, the reinforcement of the senior team of Gisou.

For Eurazeo, the priority is to create an ecosystem around Mirsalehi and Stibbe “to help them think about the short term, the medium term and the long term,” said Droin.

Gisou is reportedly on track to meet the long-held sales target of crossing the €100m mark by the end of 2023. But executives say the focus is by no means purely financial.

“It’s about remaining a desirable brand,” Mirsalehi said, explaining that as Gisou evolves, it’s essential to retain the ethos of a small family business. “We are definitely able to do that, because there are so many families involved. So it will always feel small, in a way.

The focus is on special projects. Coming soon, a Gisou pop-up – a bee/honey museum with education around bees – in Amsterdam in May to celebrate the start of bee season.

“One of our priorities is also to raise awareness about bees,” Mirsalehi said. Activations are planned, for example, to raise awareness of the importance of supporting urban beekeepers.

Gisou in the first quarter of this year was launched in the European Union, mainly in France, Spain, Italy and Turkey. In the region, including the UK, it has 179 gates.

North America generates half of the brand’s business. There, there are 475 Sephora doors and 400 Sephora at Kohl’s doors. In the Middle East, there are 58 outlets and Gisou is sold in 85 Mecca Cosmetica outposts in Australia and New Zealand.

Gisou’s sales are fairly evenly split between d-to-c and brick-and-mortar.

“We want this to continue,” Stibbe said. “It’s really important to have this direct relationship with the customer, because then you can learn a lot more about what they really want, how they perceive the product, how we can improve the experience. Also, what kind of products we want to launch in the future.

“There is still so much to do and to share,” Mirsalehi said. “There is so much potential.”

To learn more, see:

Gisou gears up for Series B fundraiser and launches skincare products

Independent haircare brand Gisou makes headway in US market with Sephora

Jaanuu makes a $75 million investment in Eurazeo

What’s the trend? The most read stories about the APAC beauty market and consumer insights

1 – Watsons aims to roll out on-demand delivery services to 75% of Singapore stores in Q1

Health and beauty retailer Watsons is set to roll out three-hour delivery services to 75% of its stores in Singapore by the end of the first quarter of this year.

With on-demand deliveries of food, groceries and packages on the rise, the company said it understands consumers no longer tolerate longer delivery times and has worked with partners like Amazon to advance this service.

With these high expectations come their own challenges, including delivery and logistics costs, making the choice of logistics partners a key factor.

2 – Hemp a ‘must-have’ ingredient for beauty brands – Lotus Herbals MD

India-based cosmetics group Lotus Herbals believes hemp’s multitude of topical benefits, versatility and sustainability will make it a “must-have” ingredient in every beauty company’s portfolio.

The company has announced the launch of a hemp-based skin care line.

Nitin Passi, President and CEO of Lotus Herbals, said CosmeticDesign-Asia that he expects the demand for hemp-based cosmetics to increase in India.

“Hemp is slowly becoming the holy grail ingredient in skincare. Every major skincare brand should have a hemp line to complement their existing portfolio.

3 – Guardian Angel says sales increased 50% in 6 months with social commerce approach

Singaporean beauty brand Ange Gardien Paris says its sales have increased by 50% in the six months since it started taking a social commerce approach to selling.

The brand launched in late 2019 and faced the daunting task of building the brand amid the COVID-19 pandemic.

The changing landscape has pushed the brand to capitalize on the growing popularity of social commerce, a rising and important force driving the development of e-commerce.

The company began exploring social commerce opportunities in August 2021 and has since seen sales increase by around 50%.

4 – L’Oréal explains how the growth of luxury fragrances is driven by the “explosion” of interest in China

French beauty giant L’Oreal has attributed the luxury fragrance boom to growing appreciation among Chinese consumers and expects it to continue to grow by double digits in the coming years.

The luxury fragrance category was linked to the renewed awareness and interest in fragrances that had increased during the COVID-19 pandemic.

L’Oréal was optimistic about the future of the category, pointing out that the company was the world’s leading producer of luxury fragrances with more than 20% market share.

5 – The future of beauty packaging is “eco-desirability” – L’Oréal

According to L’Oréal, the future of beauty packaging will revolve around the alliance of sustainability and desirability and will be based on innovative industrial partnerships and on advances in materials science, analysis of the life cycle and the design of intelligent products.

By 2030, L’Oréal wanted to reduce the overall amount of packaging in its global portfolio by 20% compared to 2019.

Upstream circularity was a “very important” goal for L’Oréal, providing an exciting space set to grow in the coming years as more of its mass and luxury brands deploy refills or reuse jars and packaging.

8 passive income ideas for beauty professionals in Africa

Sell ​​your beauty products

According to Small Business, marketing and selling your beauty products is a lucrative passive income idea for beauty professionals. You can turn unique skills into a lucrative business with your beauty products. If you can formulate different beauty products, you can generate huge revenue in this industry.

African beauty professionals can earn passive income by selling lip balms, scrubs, face masks, etc., without dealing with manufacturers. Consider obtaining permits for private labeling and branding for credibility and business growth. Plus, research and market your products locally and online to improve sales.

teaching people about beauty

According to Beauty Course Online, you can generate high revenue by teaching customers how to try things individually. If you are a specialist in hair and skin maintenance in the African continent, it is time to earn some passive income. Most people don’t know how to remove false nails, fix eyebrows or cut hair, making it a lucrative idea for African beauty professionals.

You can make money by teaching your customers how to care for their skin and hair online from the comfort of your home. So whether you are in Nigeria, Tanzania, Cameroon, Algeria or South Africa, you can earn money while sharing your expertise.

Earn on social media

According to Newsozzy, collaborating with brands or becoming a social media beauty influencer can earn you a decent income. Many beauty companies are looking for influencers to promote their products on the internet, which makes the idea appealing to Africans. Africans with massive social media followers and presence can benefit from this passive income idea.

Qualified Africans with huge followers can reach a wider audience and attract new customers for business growth. The idea is to embody the values ​​of the beauty company and promote the products to a target audience for cash rewards.

Become a beauty writer

According to Thrive my Way, becoming a beauty writer is a lucrative business idea for passionate professionals. While the self-publishing industry is competitive, skilled African beauty professionals can earn a decent income writing about beauty products. Many young and old people want to know more about beauty, and creating a blog with valuable beauty content can solve this problem.

If you can educate the public about beauty products, you can earn a decent income from ads and affiliate marketing. Consider creative and educational content about beauty products and brands to solve problems and monetize the blog.

Evaluate beauty products

According to Dollar Sprout, beauty professionals and specialists can earn a decent income by reviewing products online. If you want to earn passive income in your spare time, consider reviewing products for clients on the internet. African beauty professionals with editing skills can generate massive incomes in this industry.

The idea is to buy and use the latest beauty products and educate the public about them. Many beauty product companies seek out reviews because they help customers understand the effects of products. These companies pay per product reviews and reviews, which is ideal for skilled Africans.

Start a home saloon

According to Beauty Course Online, starting a beauty service business from home is a passive business idea with lucrative rewards. African beauty professionals with unused spaces in their homes can benefit from this idea. Moreover, this business idea brings something new and original to your local community with opportunities to earn money.

Create a professional environment and add a unique touch to your business. For example, consider opening an in-home beauty service and opening your doors to paying customers. Plus, maintain a professional online presence and advertise through word of mouth to improve sales.

Become an independent beauty professional

According to Thimble, becoming a freelance beauty professional is lucrative and can build a business network for you. Consider going freelance if you can make your client look beautiful on her wedding, birthday, or special occasion. This passive income idea puts you in control of your time and allows you to select clients.

With this business idea, you have the freedom to set your working hours and the flexibility to determine your workload. As you specialize in a business that ignites your passion, you get massive rewards for your efforts. Plus, you meet different people and visit new places, which makes it ideal for Africans.

Become a Beauty Advisor or Consultant

According to Simply Business, becoming a beauty advisor or consultant is a lucrative business idea for skilled professionals. You get paid to have beauty talks and advise clients. This industry is for you if you can offer customers valuable information about overall appearance and beauty.

Skilled Africans can earn a decent income as beauty consultants from anywhere in the African continent. Moreover, you can earn money from existing and new customers and even receive free beauty treatment packages from various companies.


You can earn a decent income by selling products to educating customers, writing, reviewing products, doing freelance work, and more. These passive income ideas offer money-making opportunities and rewards for skilled and passionate people. Now is the time for Africans to explore these ideas for a desirable income.

*Views expressed in this article are those of a Business Insider Africa contributor. It does not represent the views of the Business Insider Africa organization.

Olayinka Sodiq is a skilled copywriter with technical, analytical and writing experience gained over 5 years of in-house and freelance gigs. He is versed in finance, investments, technology, blockchain, mergers and acquisitions, bankruptcy, etc.

How Green Tea Helps Get Clear, Dewy Skin

What is Green Tea?

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Green tea is a botanical extract enriched with active ingredients that are very beneficial for the skin. Derived from the leaves and buds of the tea plant Camellia sinensisit contains polyphenols or catechins known for their antioxidant and anti-inflammatory properties. It also contains caffeine and tannins, which help narrow blood vessels to reduce puffiness.

Why is green tea so popular in K-beauty skincare?

Matcha green tea powder
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Watch any of your favorite K-beauty brands, and you’re bound to find some of their green tea products. This ingredient is widely used in most of their skin care formulations. Its skin benefits are so well known now that many local brands also infuse their product with green tea.

An over-performing ingredient, green tea both corrects and protects the skin. Antioxidant properties fight environmental stressors like UV rays and pollution, making it a popular choice in anti-aging products. It also works to soothe the skin and help relieve irritation, redness and swelling, thanks to the presence of polyphenols, an anti-inflammatory ingredient.

They are also great for treating other serious skin conditions like acne, rosacea, psoriasis, viral warts due to their antibacterial characteristics.

The Best Green Tea Infused Skincare Products

1. Innisfree Green Tea Sleep Mask, INR 1150

Green tea care product
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This night mask is the ultimate solution for dull and dehydrated skin. This K-beauty favorite is lightweight in texture and enriched with Jeju green tea to give you plump, well-hydrated skin the next morning.

Buy it here.

2. TONYMOLY The Chok Chok Green Tea Watery Skin, INR 1000

Green tea care product
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This hydrating toner contains the world’s first naturally fermented green tea, known as “ChungTaeJeon” as its star ingredient. Not only does it increase the hydration level of the skin, but it also reduces puffiness.

Buy it here.

3. The Face Shop Real Nature Green Tea Face Mask, INR 100

Green tea care product
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This green tea enriched sheet mask is your savior on unbearably hot summer days. It helps calm and soothe irritated skin, making it perfect as an after-sun care.

Buy it here.

4. Some By Mi Bye Bye Blackhead Bubble Cleanser, INR 1450

Green tea care product
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This gentle facial cleanser removes impurities and dirt without stripping the skin. It contains a powerful combination of green tea leaf water and natural BHA which helps strengthen the skin barrier while hydrating the skin.

Buy it here.

5. Klairs Aqueous Fundamental Oil Drop, INR 2180

Green tea care product
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If you’re looking for a lightweight serum that hydrates like a face oil, this non-greasy serum from Kairs is perfect for you. It’s packed with skin-loving ingredients like Jeju Green Tea Water, fermented extracts, and peptides to hydrate and renew skin.

Buy it here.

Social and main image credit: Instagram/khushi05k and Instagram/Janhvikapoor

Transparency: One of the main beauty legacies of COVID-19

Consumers want to be reassured about the composition of products, especially those they ingest and apply to their skin almost daily. Naturally, they have become increasingly attentive to the composition of the products they buy and curious about how they are made: a trend that the pandemic has only reinforced.

Nowadays, consumers buy with awareness and brands must be transparent about their ethical impacts, displaying them in a clear and tangible way,said Mintel following a trend analysis for in-cosmetics Global, held in Paris last week.

According to Mintel, to stay ahead of the game, companies must ensure they are transparent in communicating measurable metrics about their ethics and sustainability credentials. As sustainability claims in beauty products have become mainstream and remain high on the agenda, customers are also examining brands’ commitments to diversity and equality, as well as the chain’s ethical practices. supply.

As a result, brands and manufacturers need to be more careful when it comes to sourcing: on the front line, producers and suppliers of raw materials should be involved. Indeed, for the sake of traceability, supply chains must comply with new brand constraints, while innovating.

Traceability, sustainability, transparency and innovation were among the highlights of the latest edition of in-cosmetics Global as shown in our special issue: Cosmetic Ingredients – April 2022.


- “Farm-to-face” or “lab-to-face”?

- Microbiota: what’s new?

- The age of fluidity

- Fermented beauty: The rising trend?

- New generation food supplements

- Ingredients news

Read online for free or download the pdf version here.

Beauty Enthusiast Explains How to Create Your Own Moisturizing Cleanser With Aqueous Cream and Olive Oil

The two-ingredient moisturizing cleanser Australian women make at home – and an item is probably in your pantry right now

  • Beauty Enthusiasts Make Their Own Two-Ingredient Hydrating Cleanser
  • In a Facebook post, a woman said she mixed $6.99 watery cream with olive oil
  • The mixture acts as a facial cleanser and leaves the skin hydrated

Australian beauty enthusiasts are concocting their own moisturizing cleanser at home with just two ingredients that won’t break the bank.

In a post on a popular Facebook group, a skincare enthusiast shared her handy trick for making her own cleanser using a $6.99 aqueous cream mixed with a few drops of olive oil.

“At the risk of putting beauty brands out of business, I just discovered a way to have 500g of cleansing cream for easily under $10,” the post read.

An Australian skincare enthusiast shared her handy trick for making her own moisturizing cleanser using a $6.99 aqueous cream mixed with a few drops of olive oil in a Facebook post

The beauty lover said she came up with the idea after a friend said using the cream her pharmacist adds olive oil to was ‘life changing’.

“I had lunch with my girlfriend yesterday and her skin was glowing. I actually asked if she had any work done. The answer was no. But she said I had two words for you…. watery cream,” she wrote.

The woman goes on to say that her friend’s dermatologist put her on an aqueous cream, also known as sorbolene, to use as a cleanser and moisturizer and the product has worked wonders for her rosacea.

The beauty lover said she came up with the idea after a friend said using the cream her pharmacist adds olive oil to was 'life changing'

The beauty lover said she came up with the idea after a friend said using the cream her pharmacist adds olive oil to was ‘life changing’

In a bowl, the woman mixed 120 grams of aqueous cream, which is commonly used as a soap substitute for people with sensitive skin, with 12 milliliters of olive oil.

In a bowl, the woman mixed 120 grams of aqueous cream, which is commonly used as a soap substitute for people with sensitive skin, with 12 milliliters of olive oil.

“Her pharmacy adds 10% olive oil to the cream and she says it has changed her life,” she said.

In a bowl, the woman mixed 120 grams of aqueous cream, which is commonly used as a soap substitute for people with sensitive skin, with 12 milliliters of olive oil and a few drops of lavender essential oil.

‘I washed my face last night and this morning with it. I used it in conjunction with a Face Halo and hot water. I took off all my makeup. I left my face soft and not tight. No greasy residue but hydrated,” she later said.

What is an aqueous cream?

Aqueous cream is a non-greasy emollient or moisturizer, used to relieve dry skin conditions such as eczema.

When used as a soap substitute or wash product, it works by providing a layer of oil on the surface of the skin, which traps water underneath and prevents water from evaporating from the skin’s surface. the skin. In this way, it helps retain moisture on the skin and reduce dryness.

Aqueous cream is recommended as a soap substitute, to be used instead of soap. Soaps (including shower gels and bubble baths) can irritate and dry out the skin. This can make eczema worse. Although the aqueous cream does not lather or lather like regular soap, it does cleanse the skin well. It can be used before or during the bath, shower or toilet.

If your aqueous cream contains sodium lauryl sulfate (SLS), it should be washed off and not left on the skin for prolonged periods.

If your aqueous cream does not contain SLS, it does not need to be washed off and can be left on the skin.

Source: Health Navigator

The post drew dozens of impressed responses from fellow band members, with many saying the hack improved their complexion and lessened skin damage.

“My dermatologist also recommended an aqueous cream. I’ve used it for years as a cleanser and moisturizer. It was great, but I needed something richer for my dry skin – oil of ‘10% olive is good advice,’ wrote one woman.

“Years ago I got a chemical burn from my chest to my bikini area – I saw many doctors for relief until one suggested an oil blend organic and aqueous cream to rehydrate the skin as it heals. It’s a miracle cream worth its weight in gold,” said another.

4 fashion/sustainability fairs to discover in April (Delhi & Mumbai)

Glimpses of Delhi and Mumbai! From fashion to sustainability, here’s a list of all the exhibitions scheduled for April 2022. Grab your tickets.

Undecided weekend plans? Then let retail therapy determine your journey. while several fashion and lifestyle fairs are taking over from April 8 to 10 in Delhi and Mumbai. From Saachi Bahl’s annual design show Conscious Effort to The Vintage Garden’s summer pop-up, here’s your weekend shopping calendar.

Fashion and sustainability fairs in Delhi and Mumbai

Conscious Effort Pero

What: Conscious effort

Where: The Imperial Hotel, Delhi

When: April 9, 2022

Why: In its fifth year now, Conscious Effort was launched by Saachi Bahl as a platform to educate, engage and empower people about sustainability in the fashion and lifestyle industry. It consisted of two parts – the Conclave (which focuses on the possibility of action-driven dialogue with prominent leaders) and the Design segment (which is an exhibition/pop-up).

This season, Conclave has Anita Dongre and Yash Dongre as keynote speakers and some wonderful craft brands working on craft revival like Anju Modi, Gaurav Jai Gupta, Pero, Nicobar and many more exhibiting at the show. Anita Dongre and Yash Dongre will share their journey on “Building a Fashion Empire with Craftsmanship, Community and Sustainability”. The Conclave will be held from 10:30 a.m. to 12:30 p.m. at Daniell’s Tavern at The Imperial, New Delhi.

When it comes to sustainability, Bahl asks the right question: “Fashion is a huge industry that employs millions of people around the world. Although there is a need to secure employment and employment opportunities, the industry urgently needs to address challenges such as overproduction and waste. Every day, truckloads of clothes end up in landfills in some parts of the world.

Where does this excess/waste go? Are the fabrics used easily biodegradable? What types of dyes are used and what impact do they have on water bodies? What can we do to create in a better way that is sustainable and fair for the planet, people and profit is something the industry needs to address collectively. For her and for the brand, “being aware is both a responsible journey and a journey that consumers and producers must recognize and work collectively to create a better world for the future”. Head to Conscious Effort to start the conversation about sustainable fashion and choose conscious brands like Anju Modi, Pero, Akaaro, Nicobar, Meesa, and more.

fashion and sustainable development events
Image Courtesy: The Overdressed

What: The overdressed

Where: The Leela Palace, Chanakyapuri, Delhi

When: April 8, 2022

Why: If you’re looking for a full day of luxury retail therapy, The Overdressed fashion show is a great option. With designers like Varun Bahl, Shanti Banaras, Farah Sanjana, Rishi & Vibhuti on board, it’s jam-packed with Indian clothing, Western clothing and accessories.

fashion and sustainable development events

What: Summer pop-up at Vintage Garden

Where: The Vintage Garden, Mumbai

When: April 8-10, 2022

Why: Mumbai’s most sought-after destination for fashion and lifestyle exhibitions, The Vintage Garden always offers an interesting range of brands and designers. The Summer Pop-Up is full of names such as Yam, Amama, Three, Sufi Studio, OLayla, Naso Parfumi, Chamar, etc.

What: The conscious modification

Where: Cafe Reed at Quorum, Mumbai

When: April 8-9, 2022

Why: Making sustainable fashion choices is a long process and raising awareness is the first step towards it. Meet, interact and learn from like-minded people at The Conscious Edit in Mumbai. Shuffling Suitcases is India’s premier community of sustainable brands and conscious shoppers and they are making their presence felt in Mumbai at Quorum. Homemade clothing and jewelry, clean beauty brands, and the promise to plant a tree in your name (with every purchase) are on the agenda here.

If you’ve locked down your weekend plans, let us know where you’re headed.

Stay tuned to Lifestyle Asia India Instagram, TwitterFacebook for more fashion and sustainability updates.

Hero Image: Courtesy of The Overdressed. Featured Image Courtesy: Conscious Effort

Guardian Angel claims sales increased 50% in 6 months with social commerce approach

Ange Gardien Paris is a beauty brand known for its range of perfumes and color cosmetics owned by the Singaporean company SCGE International.

The brand was launched in late 2019 and faced the daunting task of building the brand amid the COVID-19 pandemic.

The brand had to adapt to the changing terrain under its feet and rethink several aspects of the business, including how it sold its products.

“Since our launch, we have always been in passive mode, via e-commerce and Tangs [department store]… It was about running ads and waiting for customers to come – that’s about it,” said brand manager Claudia See.

She said CosmeticDesign-Asia​that conventional marketing approaches, such as influencer marketing, were no longer as effective.

“We’ve been driving traffic with influencers and stuff, but it’s not working anymore. People know the trick now.

The changing landscape has pushed the brand to capitalize on the growing popularity of social commerce, a rising and important force driving the development of e-commerce.

Social commerce is the process of using social media platforms, including Facebook, Instagram, and Whatsapp, to drive e-commerce sales.

Often, brands hire influencers or celebrities to talk about their products during a livestream, for example, giving them access to their loyal follower base.

Unlike a Facebook ad or an influencer’s Instagram post, these social sellers are motivated to convert their followers into paying customers.

“Honestly, I have to invest a lot of money in marketing because consumers have to see an ad at least seven times before buying. With social commerce, it’s completely different. Social sellers bring ads to life and become the little brand trumpets and social commerce helps reinforce the fact that you are buying from an individual, not a store,” says See.

The company began exploring social commerce opportunities in August 2021 and has since seen sales increase by approximately 50%.

One of the social sellers Ange Gardien has partnered with is Jeraldine Chan of My BKK Shop. The first livestream they collaborated on generated five-figure sales for the brand.

“It was terribly effective. This first time was just under an hour, and we managed to hit five figures. It was amazing,”says See.

See is a firm believer that social selling is the future of e-commerce, noting that it has already taken over China and will soon become mainstream in the rest of the world.

“People understand and social selling is already getting attention from researchers, from the tech world – they know it’s more than a trend. We just need a redesign.

Fashion photographer Patrick Demarchelier dies aged 78

NEW YORK (AP) — Patrick Demarchelier, the French-born photographer known for his high-fashion images of top models and celebrities, including Princess Diana, has died. He was 78 years old.

His Instagram account broke the news of his death on Thursday but did not provide any further details. Attempts to contact his family were unsuccessful.

Demarchelier has had a career in luxury brand campaigns, including those for Chanel, Louis Vuitton and Dior, and has worked for Vogue, Harper’s Bazaar, Elle and other major fashion magazines. He started photographing Diana in 1989 and remained her personal photographer until the early 90s.

He’s also published photography books, worked on the Pirelli Calendar, enjoyed cameos in “Sex & the City” and the movie “The September Issue,” and worked on “America’s Next Top Model.” He was immortalized in ‘The Devil Wears Prada’, when Anne Hathaway distraught Andy Sachs has no idea who he is, later telling boss Miranda Priestly, ‘I’ve got Patrick’ before transferring his call.

Known for working quickly and on instinct, the self-taught Demarchelier first shot for Vogue in 1975, before moving to New York from Paris.

In 2018, her reputation was badly damaged after the Boston Globe reported accusations of sexual misconduct by 50 models. He denied any wrongdoing, but Vogue and other publications cut it. He was among many photographers charged amid the #MeToo movement.

The lensman didn’t just work in the fashion industry. He shot Janet Jackson’s topless cover for Rolling Stone in 1993, her breasts covered by the hands of then-boyfriend Rene Elizondo. He aimed his lens at Madonna in an iconic 1990 image of the star in a jeweled bustier and back in leather, a cigarette dangling from her lips, during her “Justify My Love” days. And he captured Britney Spears again and again.

His work with Diana as the first committed non-British photographer took him to a new level. The French Ministry of Culture named Demarchelier an Officer in the Order of Arts and Letters in 2007, the same year he received the CFDA Founder’s Award in honor of Eleanor Lambert.

Demarchelier began filming as a teenager in Le Havre, Normandy. He moved to New York in his early thirties, working on advertising campaigns. His career exploded in the United States as his reputation spread. He shot for big designers like Tommy Hilfiger and Vera Wang, and he worked for beauty companies and non-luxury brands like H&M.

Condolences on social media poured in as news of his death spread. Supermodel Amber Valletta posted: “He is fashion history and legendary photography. We will miss him.

Demarchelier is survived by his wife, Mia, his sons Gustaf, Arthur and Victor, and three grandchildren.

IPSY and Glamnetic get into the pet beauty game

What’s better than a beauty subscription? As fans of the IPSY idea (we haven’t had a chance to try them yet), we think not. But what if they could give us something for our puppies to give them the glamorous vibe we all love? What if that meant partnering with Glamnetic to make it happen for our dogs.

This year, the two biggest beauty brands, IPSY and Glamnetic came together for something so fun we couldn’t help but think – what if.

What if our dogs (and cats) could shake magnetic eyelashes? What if there were magnetic pet eyelashes to give our furry friends the glow we think they deserve?

What would you say?

IPSY and Glamnetic reunite for epic collab on April 1st

IPSY Magnetic Pet Eyelashes. Image courtesy IPSY

So what does the press email we received say about this collaboration?

Whether you have an already pampered pooch or a pet that is new to the beauty game, there will be a set of eyelashes for them. IPSY + Glamnetic understands that every animal is different, which is why they offer a range of lashes from flashy pink to traditional black. No preference for pets goes unnoticed. Humans can even buy them to match the new look of their furry loved ones!

It looks fun to us and the kind of glow we can get behind. (And yay for options even for our pets, am I right!)


IPSY Magnetic Pet Eyelashes. Image courtesy IPSY

But here’s the thing about this partnership – it’s a one-day-only thing. Kind of an April 1, 2022 thing. So you know what that means, right?


That’s right, it’s an April Fool’s Day joke from two of our favorite beauty brands and we’re here for it! Obviously, we would never do anything to our pets to hurt them or make them unnecessarily uncomfortable, but we still loved the idea of ​​these magnetic pet eyelashes!

Check out the campaign on Instagram, where you can see more of this fun and glamorous April Fool’s Day prank. And we also have a quick note of the two brands:

PS All photos were photoshopped and no pets were harmed in the making of this April Fool’s joke (other than maybe being over-cuddled).

What do you think dog lover friends? Do you want this partnership to be real?

Young, Influential and African – A Look at the Top Influencers in Nigeria

Nigeria is one of the important heartbeats of Africa. With a rich and diverse culture and amazing people, the country sets the standard for many things. To get a taste of pop culture in Nigeria, the best way to connect is to research the top influencers in Nigeria.

Influencers set trends and amplify them through the use of social media and use their strong following to promote different brands.

There are a ton of young influencers in Nigeria living their best life while earning money and juggling fame and success and we are here to tell you about young, famous and African influencers.

Lydia Aghan

Lydia Aghan is a Nigerian influencer and podcaster. She’s the co-host of the “As If Podcast” and with an Instagram account of 94,000 followers, she’s usually talked about, toured the world or starred in music videos with artists like Rema.

papaya ex

Raheem Abike Haleema popularly known as Papaya is a Nigerian socialite and influencer with 981,000 followers on Instagram. She promoted a range of products ranging from rapid weight loss, eyebrow lifts and Libra wines and spirits, among others. Papaya
is always busy but never fails to throw a multi-million birthday party, rock the best haircuts and show off her enviable cars to her followers.


Christiana Kayode known as Berbie doll is a Nigerian influencer and socialite based in Lagos. With 563,000 Instagram followers, this award-winning influencer is the CEO of Berbie Doll beauty and Berbie Doll thrift store. She is often seen gracing the fanciest events and showing off her extravagant gifts and holidays to her followers.


Eronini Osinachim popularly known as Eronini is a model and brand influencer with 110,000 followers on Instagram. This handsome young man is a hard worker and lends his good looks to promote different beauty brands. I mean, who doesn’t want to be like him?

Kamsi Nnamani

Kamsi is a popular Nigerian YouTuber who made a sequel by documenting her Uber chic life living in Lagos, Nigeria. With 70,000 YouTube subscribers, she has blazed a trail as a fashion and style influencer. When she’s not talking about what fashion brands to wear, she’s giving lessons on how to live her best life as a youngster.

Diane Eneje

Diane Eneje is a Nigerian model and influencer with 673,000 followers on Instagram. The Nigeria Teen’s Choice Most Influential recipient is a Youtuber who has 44,000 subscribers. She documents her dream life of traveling, photo shoots and receiving gifts.

Enioluwa Adeoluwa

Known by his first name, Enioluwa, he is an all-round influencer and personality. With 490,000 followers on Instagram, he rose to fame with his “lipgloss boy” persona. He kept his followers interested in content about skincare, beauty and fashion and served as a brand ambassador for a makeup line. He also turned stills from his videos into memes.

Francoise Theodore

Francoise Theodore is a Nigerian Youtuber and Influencer. This beauty has 83,000 followers on Instagram and 17,000 subscribers on Youtube. She is known for showing off her glamorous life to her followers, as well as her usual daily life.

Josh 2 Funny

Josh Alfred, popularly known as Josh 2 Funny is an influencer and sketch creator with 512,000 followers on Tik Tok and over 2 million followers on Instagram. He is behind various popular skits like “Don’t Leave Me” and “All My Guys Are Ballers”. He is also popular for his hilarious covers of popular songs. Although Josh’s alter ego sometimes forces him to dress like an older lady, he remains one of the most recognized characters, loved by young and old alike.

Sydney speaker

Sydney speaker is a leading influencer and skit maker in Nigeria. He rose to fame after starring in and co-creating “This Is Uniben”, a parody video of Childish Gambino’s “This Is America” ​​which chronicles the culture of his alma mater, the University of Benin, aka Uniben. Now Sydney has pop stars like Davido and Don Jazzy appearing in her videos. He continues to create content and has 3.6 million followers on Instagram.

The list of young, famous and Nigerian influencers is endless, but you can tell us your favorites in the comments section below.

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Power to the Peebles! – Trade Observer

Don Peebles has a vision: The developer with projects in New York, Los Angeles and Miami is busy at work with plans to build the largest and most inclusive mixed-use project in history. Full stop.

That means a 2 million square feet mega-project called Affirmation Tower across from the Javits Center which will have a black builder (Cheryl McKissack Daniel, president and CEO of McKissack & McKissack), a black architect (David Adjaye of Adjaye Associates) and tenants like the Museum of Civil Rights, run by the Reverend Al Sharpton, as well as the NAACP.

The real question is whether Peebles (and Steve Witkoff who is partnered with him) can take control of the 1.2-acre site at state-owned 418 11th Avenue.

An initial request for proposals for the site was issued by the government of the day. Andrew Cuomo’s administration in March 2021, but Governor Kathy Hochul decided to reject the original tender in hopes of including an affordable housing element in the plans.

“Obviously affordable housing is a sensitive issue and an important issue,” Peebles told Commercial Observer in an in-depth conversation about his plans. “But it doesn’t belong across the street from one of the largest convention centers in the United States – a tourism and economic engine for New York City.”

This is a project to follow closely. Heavyweights like Brookfield, Related Companies, Rockrose and Tishman Speyer submitted proposals for the initial tender. The competition is expected to be tough, although Peebles is extremely confident.

Blackstone bleeds red ink

It might be as upsetting as finding out that the red-eyed, BO-smelling, padded 20-something in the department store red suit isn’t actually Santa Claus, but no, not even the mighty Blackstone is not immune to the cruddy real estate transaction.

Last week, the $308 million loan from Deutsche Bank on Blackstone’s 1740 Broadway has been moved to special service and CO has learned that the world’s largest private landlord is return the keys on the 26-story, 620,928-square-foot office tower between West 55th and West 56th streets.

“This asset faces a unique set of challenges, and we are working diligently to find a solution that is in the best interests of all parties involved, including our investors and our lender,” a Blackstone representative told CO .

Indeed, L Brands, the property’s largest tenant, had a 418,000 square foot lease that expires this week and, rather than renew, the retailer has decided to downsize and move to 55 Water Street. . Additionally, the property’s other major tenant, law firm Davis + Gilbert, jumped ship in 2019. at 1675 Broadway by Rudin Management.

It happens to the best of them.

go potty

Not so long ago, banks and other financially conservative institutions were unwilling to get involved in anything cannabis-related given that it is still illegal under federal law, and l he hugely profitable business seemed destined to remain the domain of small timers forever. .

Never mind: the multi-billion dollar cannabis deal is here!

Last week it was reported that Chicago-based Cresco Labs plans to acquire Columbia Care in a $2 billion all-stock deal that is expected to close in the fourth quarter of this year. This will make Cresco the largest U.S. marijuana company by revenue and add more than 130 stores in 17 states to its portfolio.

Call it one more item that will push full legalization across the finish line, but don’t hold your breath (unless you’ve taken some kind of monster puff) because the Biden administration, as well as some moderate Republicans and Democrats in Congress, seem to be dragging one’s heels at the federal level.

In other news

The Javits Center site wasn’t the only big tender with breaking news last week; The Metropolitan Transportation Authority is looking for developers to convert a 550,000 square foot parcel in the Bronx adjacent to the Gun Hill Road bus depot into a charging facility for a future electric fleet, with pre-construction to begin as early as 2023.

Gary Barnett scored $900 million in acquisition financing from Guggenheim Partners and Aquarian Holdings for the ABC campus on the Upper West Side that Barnett’s Extell is buying from Silverstein Properties.

And we’ve had some extremely exciting news on the proptech front: global investment giant BentallGreenOak is teaming up with environmental engineering firm RWDI, to use a predictive technology called ParticleOne to monitor COVID-19 and other viruses in offices. The system alerts owners and occupants if there is an increased risk of COVID or other airborne illnesses in the building. Sounds like the real estate breakthrough everyone’s been waiting for!

The lease continues…

To continue in trend which has been going on for years now, the industrialist saw a gigantic pair of two-in-one leases last week when iDC Logistics announced he had signed deals for two locations: the first in Southern California’s Inland Empire and the second in Garden City, Georgia, for a dizzying 533,000 square feet. (It’s been a busy week in LA’s industrial sector; Rexford also purchased two fully leased Class A industrial developments in downtown LA for $28 million.)

It’s hard to beat, but there were some other good leases in the past week, especially in retail.

Last Crumb, the self-proclaimed “luxury cookie” company based in Los Angeles, is taking up the entire 7,500 square foot fourth floor of the Pasadena Star-News building, which crowns some pretty encouraging signs for retail in Los Angeles. (Diets: beware of Last Crumb website.)

Glossier, the beauty brand that until now has been exclusively online, has announced that it opening of a permanent location at Palm Court in Miami’s Design District.

In Chevy Chase Lake, the new Maryland neighborhood forged by Bozzuto and the Chevy Chase Land Company, developers have announced that the community top six retailers: the Charmery (an ice cream parlor), UnCorked (a wine shop), Playa Bowls, a new restaurant called Elena James, a CVS and a branch of the Truist Bank.

In New York, it was revealed that Swarovski, the creator of crystal, plans a 14,000 square foot flagship location at Josef Buchman’s 680 Fifth Avenue (although insider information such as rent and lease term is still murky.) Trinity Boxing Club is come to 20, rue Vestry. And late-night party tour mainstay Red Bull has chosen an interesting location for its New York City Headquarters: the Meatpacking District. (Knowing that the latter is an office lease, not a retail lease, so don’t expect to make any pit stops between stops at Tao and the Standard Hotel.)

Beyond these, there were also other interesting leases. New York City School Building Authority signed a lease with Muss Development for 19,201 square feet at 41-61 Kissena Boulevard in Flushing, Queens, to develop a kindergarten.

LoveShackFancy, the women’s fashion brand, took up 19,631 square feet at 111 Fifth Avenue.

At 740 Broadwaythe Hetrick-Martin Institute, which specializes in working with LGBTQ teens and young adults, renewed its 8,940 square foot space and non-profit sustainability, the Company for Social Responsibilitytook a seven-year lease for 7,947 square feet.

And SoCal isn’t the only place where warehouse and logistics space is moving; BayWa, renewable energy distributor, took a 25,300 square foot warehouse in Pompano Beach, Florida, with the intention of using it as an office and distribution center.

people in motion

There were some interesting hires last week; Onay Payne (the Clarion Partners superstar who was on last year’s CO Power Finance list) was hired by Lafayette Square to serve as his general manager of real estate.

Newmark’s Federal Investor Services Group in Washington, DC, caught FD Stonewater veteran Tim Lenahan to co-lead the band alongside William Hill.

Also in DC, Cushman & Wakefield added tenant specialists Matthew Goldberg and George Men at his desk. (Goldberg will serve as lead director and Men as director.)

Todd McNeill and Sunny Sajnani, two partners at Metropolitan Capital Advisors, have been hired as Managing Directors Marcus & Millichap at the Dallas office.

There was even the return of the prodigal broker; New York broker Jonathan Fanuzzi is return to Newmark as Executive Director General after a 10-year stay at JLL.

Speaking of JLL, the company had a tough week, from a staff perspective; not only did we learn that Eric Groffman and Cameron Tallon, both former general managers of JLL in Miami, have jumped on CBRE to serve as executive vice president and senior vice president, respectively, but former JLL capital markets broker Peter Nicoletti is sue the company claiming to have been discriminated against after being diagnosed with cancer.

sign of the times

A few months ago, we sat up straight in our chairs when we learned that Touro College had leased 243,000 square feet of classroom space in…Times Square?

This follows a number of interesting developments at the crossroads of the world, like TikTok grabbing nearly a quarter of a million square feet in 2020, and Washington, D.C.-based law firm Venable taking 157,800 square feet last October, not to mention five new brand new hotels that are under construction.

Indeed, it’s a new Times Square over there. CO dives into the changes that are coming.

See you next week!

Arc’teryx celebrates female empowerment through outdoor sports

The Social Edition is our weekly series that dives deep into luxury initiatives in China’s social media landscape. Each week, we highlight brand campaigns distributed across Chinese digital platforms – WeChat, Weibo, Tmall, Douyin and beyond.

Our coverage highlights global luxury brands, global beauty brands and local Chinese brands. The latter provides insight into some of China’s most successful campaigns, which often come from local players and are outside of the beauty and fashion space.

In this week’s roundup, we take a look at three campaigns, including Arc’teryx’s March campaign highlighting female climbers, the PUMA x AMI collaboration, and the Veja x Marni limited edition launch.

Arc’teryx celebrates female empowerment through outdoor sports

MARK Arc’teryx
PLATFORMS Weibo, WeChat, Xiaohongshu
MEDIUM Image, short video, live broadcast
FEATURED TALENT Liu Wen (26.1 million Weibo followers)

In March, Arc’teryx, the Canadian sportswear brand, launched its latest “Her Home Ground” campaign which spotlights female climbers in the great outdoors. Featuring brand ambassador Liu Wen, the campaign also features 10 other women, including a crowd of outdoor KOLs and a group about to climb Luodui Peak in Tibet, China. The brand rolled out a series of livestreams on its WeChat channel between March 9 and March 30, featuring online mountaineering lessons, which were facilitated by Arc’teryx Academy.

Arc’teryx took an alternative approach to celebrating International Women’s Day, and it resonated with the brand’s target consumers. Meanwhile, the endorsement of Chinese model Liu Wen has made outerwear more fashionable and desirable for young shoppers.

Arc’teryx’s agile strategy in the Chinese market of building loyal communities has worked. With workshops, clinics, seminars and socials, the brand’s Arc’teryx Academies have done a great job of connecting with local professionals who are also outdoor sports enthusiasts, providing them with a space safe and supportive to advance their technical skills. Additionally, working with sporty yet fashionable KOLs helps introduce the high-performance brand to a wider audience while tapping into the recent trend of winter sports in China.

PUMA x AMI collaboration takes off on Chinese social platforms

PLATFORMS Weibo, WeChat, Xiaohongshu
MEDIUM Image, short video, offline pop-up store

PUMA and French fashion brand AMI unveiled a gender-neutral collaboration, celebrating the bonds between family and friends. The collection features a co-branded graphic combining the AMI de Coeur, the iconic symbol of AMI, and the PUMA logo on sneakers, t-shirts, jackets, hoodies, pants and accessories such as hats and bags. The PUMA x AMI collection has been available on both brands’ sales channels in China since March 16. Additionally, offline pop-up stores will open in Beijing and Chengdu.

The collection, a mix of Parisian and modern fashion combined with a sporty and vintage aesthetic, has been very well received by Chinese consumers. There were 730 UGC posts on Xiaohongshu in one week, including open box review posts and fashionista outfit snapshots. However, some consumers have complained on the brand’s social media about low stock issues. The brand replied that it was due to international logistical difficulties.

Since Sequoia Capital China became the majority shareholder of AMI in January 2021, the Parisian designer brand has expanded its online and offline presence, as well as strengthened its digital strategies. Thanks to this collaboration, the label should reach wider communities in China and consolidate its notoriety. Additionally, the campaign highlights the intimate bonds between family and friends, which resonated perfectly with local consumers amid the ongoing COVID-19 spike.

Marni teams up with Veja for a limited-edition sneaker release

MARK Marni, Veja
PLATFORMS Weibo, WeChat, Xiaohongshu, Tmall
MEDIUM Image, short video, WeChat Mini program
FEATURED TALENT Zhou Bichang (31.8 million Weibo subscribers) | Xu Kai (19.5M) | Dong Sicheng (5.8 million) | Song Ya Xuan (19.1M) | Yan Haoxiang (13.5 million) | Song Yuqi (6.1M)

Marni, which belongs to the OTB Group, has collaborated with French shoe brand Veja to launch limited-edition sneakers in China. This collection is based on Veja’s classic V-10 low-top trainers and newly launched V-15 high-top trainers, with a splash of colorful Marni graffiti. The star products were released on March 3 at Marin boutiques and Tmall brand flagship stores and have been available on all sales channels since March 11.

The #VEJAxMARNI campaign hashtag has garnered 3.2 million views since it was posted. Social traffic was largely fueled by mentions of male idol celebrities like Dong Sicheng (also known as WINWIN), Song Ya Xuan, and Yan Haoxiang. Many of their social followers commented under the campaign posts to show their penchant for collaboration.

Italian luxury conglomerate OTB has bet on expanding into China with its mix of unconventional fashion houses. However, compared to star of the bunch, Maison Margiela, Marni could use stronger brand awareness and more compelling storytelling to reach local luxury shoppers. So the co-branded sneakers — revisiting a somewhat nostalgic design with a DIY-inspired look — are a positive start, which should appeal to the younger generation who love street fashion and unorthodox aesthetics.

13 Best Women-Owned Brands to Buy All Year Round

As March comes to an end and with it Women’s History Month, it’s always a good idea to support women-owned brands 365 days a year. Although women on average earn at least 30 cents less for every dollar earned by a man, even less if they are of color, women make 80% of purchasing decisions, so it is important to put our money where it counts and get it back in the hands of those who run the culture. One way to support women all year round is to shop with women-owned and women-led businesses, from beauty brands to sustainable fashion brands, which is why we’re spotlighting 13 businesses pioneers founded by women we love for Women’s History Month, with the help of Shopify who kindly introduced us to a few brands.

Celebrate the ingenuity and inventiveness of women this season with Youthforia’s innovative BYO Blush, which not only adapts to the skin tone of the wearer, but can also be used for sleeping – a first for makeup. Superzero also leads the pack with its creative solid shampoo and conditioner bars, while Arq offers beautifully ethically made underwear for the woman who loves to lounge.

Keep reading to discover more women-owned brands to love.


Created with all members of the family in mind, Abigail Quist founded Arq to provide the most comfortable and colorful underwear for adults and children, so moms can move with their children in style. Sourced from certified organic materials and dead animals, Arq is made with Mother Earth in mind.

women owned brands arq brightland youthforia candle harlem klur phlur coming soon leze the label


In an effort to bring high-quality ingredients to enthusiastic foodies and seasoned chefs, Brightland’s founder, Aishwarya Iyer, draws inspiration from her South Indian salt-making ancestors, introducing olive oil , small-batch vinegar and raw, unfiltered honey harvested from California soil and sunshine. .

women owned brands arq brightland youthforia candle harlem klur phlur coming soon leze the label

Soon in New York

Manhattan-based brand Coming Soon New York is easily an aesthetic favorite on Instagram, as founders Helena Barquet and Fabiana Faria fill their charming furniture and gift design boutique with truly one-of-a-kind designer curios and trinkets. emerging. Our favorite is the Bathing Lady dish, perfect as a tote or as a decoration.

women owned brands arq brightland youthforia candle harlem klur phlur coming soon leze the label

Dusen Dusen

Maximalist mastermind Ellen Van Dusen effortlessly elevates the bathroom with colorful and vibrantly patterned hand towels that are soft to the touch. Dusen Dusen is the perfect home brand to add color to your space, as they also offer bright bedding for humans and our furry family as well as kitchen accessories.

women owned brands arq brightland youthforia candle harlem klur phlur coming soon leze the label

Harlem Candle Company

Founded by travel and lifestyle expert Teri Johnson, Harlem Candle Company combines Johnson’s love for sweet smells, Harlem’s rich culture and the soulful spirit of jazz in the form of luxury votive candles . The Dream candle is a pleasant and soft blend of relaxing lavender and silky linen, perfect for unwinding after a long day.

women owned brands arq brightland youthforia candle harlem klur phlur coming soon leze the label


Lovingly crafted with self-care and wellness in mind, esthetician and formulator Lesley Thornton created KLUR to bring ethical, clean, and inclusive skincare to a truly diverse array of skin types and conditions. ethnicities. Formulated with highly effective, ultra-gentle ingredients like papaya extract and green tea leaf water, KLUR is a skincare staple.

women owned brands arq brightland youthforia candle harlem klur phlur coming soon leze the label

LezÉ The Label

LEZÉ The sustainable Label owned by AAPI adds a dose of comfort and fun to the workday with its 90s and early 2000s aesthetic. Its super comfortable clothes are comfortable enough to wear at your desk or in bed, while the brand’s ultra-soft pajama collection, crafted from beech trees, is the ultimate sustainable sleep set.

women owned brands arq brightland youthforia candle harlem klur phlur coming soon leze the label

make beauty

Relaunched by Carrie Barber in 2021, celebrity-favorite cosmetics brand MAKE Beauty offers highly pigmented products with clean color formulas, using sustainable botanical materials and skin-friendly synthetics to ensure high performance. Its latest launch includes the best-selling Sculpting Brow Gel, which contains advanced polymers for long-lasting definition and hold, a brow pencil with a chiseled lead tip and a Sculpting Brow tint to achieve perfect brows.

women owned brands arq brightland youthforia candle harlem klur phlur coming soon leze the label


Naturium founder Susan Yara puts the health of your skin on as the body care brand nourishes your complexion from head to toe with its abundance of hydrating and soothing products, from the Glow Getter Multi-Oil Moisturizing Body Wash to the Phyto-Glow lip balm. With meticulously crafted formulations at an affordable price, Naturium is sure to be a skincare essential.

women owned brands arq brightland youthforia candle harlem klur phlur coming soon leze the label


Relaunched by veteran lifestyle and fashion influencer Chriselle Lim, PHLUR is leading the beauty industry into the future as one of the first fragrance brands to commit to full ingredient profile disclosure. of its products and is dedicated to conscious formulation and responsible sourcing. its intoxicating scents, a practice not required in the industry today. Lim’s go-to scent is MISSING PERSON, a lovely floral musk scent filled with white musk, sparkling orange blossom and floral jasmine.

women owned brands arq brightland youthforia candle harlem klur phlur coming soon leze the label


Founded by body-positive model and advocate Iskra Lawrence, Saltair is designed to care for your skin as you move throughout the day, invigorating and nourishing the skin and the senses with a wide array of exotic botanicals and of advanced ingredients, making it a daily ritual of oneself – skincare accessible to all.

women owned brands arq brightland youthforia candle harlem klur phlur coming soon leze the label


Revolutionizing body care items by turning them into solids to reduce packaging and waste, Superzero, co-founded by Dr. Conny Wittke, not only offers shampoo and conditioner bars, but also provides ultra-hydrating body bars filled with skin soothing products. relaxing squalane and reishi and camphor.

women owned brands arq brightland youthforia candle harlem klur phlur coming soon leze the label


Truly one of a kind, AAPI-owned Youthforia changes makeup for the better with its product formulations that can be sleepy. Created by ingenious Fiona Co Chan, the featured item from Gen-Z’s favorite beauty brand, the BYO Blush, arrives in a translucent green shade, but once applied it adapts to skin tone, leaving a unique blush shade all your own.

The Hidden Harms of Race-Based Hair Discrimination – Annenberg Media

For Dr. Astrid Williams, the news that wearing natural and cultural black hairstyles may soon be a legal right across the country is a big relief.

Williams, a doctor of public health and environmental justice reproductive health lead at Black Women for Wellness, believes protections against race-based hair discrimination are vital to the mental and physical health of people of color.

Most black hairstyles deemed more acceptable in work environments require hair straightening or relaxers, William said, adding that the burden of doing so has a disproportionate impact on the environment and the health of black women.

Amid the country’s reckoning with its racist past and present, the House on Friday passed legislation that would make race-based hair discrimination a violation of civil rights.

The Crown Act, which protects natural texture and styles associated with a particular race or national origin, would make racially motivated hair bias illegal in the workplace, in federal programs and in public places.

Crown, which stands for creating a respectful and open world for natural hair, passed a vote of 235 to 189 along party lines. The vote will now go to the Senate.

While the Civil Rights Act of 1964 prohibits racial discrimination, federal courts have ruled that only Afros, and not other natural black hairstyles like dreadlocks or braids, are protected by law. The NAACP Legal Defense and Educational Fund recognizes natural hair discrimination as racism by any other name, but progress has been slow to enshrine protections against race-based hair discrimination in law.

“Hair discrimination is rooted in systemic racism and its purpose is to preserve white spaces,” the National Association for the Advancement of Colored People states on its website. “Policies that ban natural hairstyles, such as afros, braids, bantu knots and locs, have been used to justify the removal of black children from classrooms and black adults from their jobs.”

Williams applauds the Crown Act for allowing individuals to wear their hair in its natural state so they don’t have to put their health aside to maintain a standard in the workplace, reducing toxic load and chemical exposures.

“It’s safe to say we’re still in the aftermath of trying to maintain a European standard,” Williams explained, adding that this socio-normative pressure is influencing black women’s hair care products and processes.

Black women are 80% more likely to feel pressured to change their hairstyle in order to fit in at the office and use more hair products than other racial groups. Beauty is a billion dollar industry, and the main hidden cost is health.

“There are so many companies and honestly, even sororities, where when they say, ‘Oh, dress well or ‘dress professional’, and they believe that professional-looking hair is straight hair” “, said Skyer Savage, a junior at USC, a sociology major with a pre-law emphasis. “Because we live with such a Eurocentric standard of beauty, even natural hair – African hairstyles – are not considered professionals.”

Growing up in predominantly white communities, Savage never saw others who had hair like his. As early as elementary school, her classmates would approach her, begging her to touch her curly hair, a style she described as a “foreign concept” to her peers. Savage said she aspired to have “straight hair, normal hair” and chemically straightened her natural curls.

Whether it’s the personal products they use or the environment they live in, Williams said, black women are overexposed and underprotected. Ingredients in personal care products, especially those marketed to black women, are linked to cancer, reproductive harm, birth defects, skin irritation, respiratory damage, and other serious health issues.

It’s one of the reasons Black Women for Wellness advocates for increased education about the harms associated with commonly used products and offers free resources like the Beauty Pocket Guide to help consumers make informed decisions when purchasing products. beauty and personal care products.

The organization is one of 134 endorsers of the Safer Beauty Bill Package introduced in October 2021 by Rep. Jan Schakowsky (D-IL 9th District). The package aims to “ban 11 of the most toxic chemicals; increase protection for communities of color and salon workers who are most often exposed to these toxic chemicals; and make ingredient transparency the new industry standard,” Schakowsky said in a press release.

Environmental Working Group (EWG) researchers analyzed more than 1,000 beauty products marketed to black women and compared them to more than 64,000 personal care products in EWG’s Skin Deep Database, a classification system of known hazards associated with ingredients listed on labels. Hair relaxers and bleach products aimed at black women were the lowest rated on the list. In addition to causing burns, some chemical straighteners have been linked to baldness or a higher risk of fibroids in a woman’s uterus, according to EWG researchers.

Although the federal government has been slow to outlaw race-based hair discrimination, several state legislatures have taken matters into their own hands. California was the first state to pass the Crown Act in 2019, followed by a dozen states from New York to New Mexico. But this is not just an American problem. All over the world, black women face microaggressions, discrimination and prejudice, all because of their natural hair.

Ateh Jewel, beauty journalist, diversity advocate and beauty brand founder grew up in central London and started chemically straightening her coils under the guidance of her mother when she was just 8 years old.

“It was a lye relaxer, which is like putting strips of paint on my head. I’ve had burns. I’ve got scars. I’ve got a lightened spot [on my head] of the amount of damage that was done – literally pus oozing from my scalp like chemical burns,” Jewel said. “And why did she do that?” Why would the parent do this to their child? It’s because she was doing what she thought was best for me since your parents want you to go to a great college so you can have a good life. She wanted me to have straight hair so I could have a good life.

Some of Jewel’s earliest memories of hair-based discrimination are buying products to care for her coils. In the “fancy areas”, Jewel said she would have to hop on a bus to go to a store miles away to search for black hair care products. And the ones she could find were loaded with chemicals that irritated her scalp.

“It was just a basement affair, cheap badness. And that really gets into your self-esteem because you think, ‘that’s my worth.’ I think beauty reflects culture and values, and growing up and into my 20s and 30s, I saw what people thought of me. And I understood very well what some beauty brands thought of me as a black consumer,” Jewel said. “And it wasn’t positive.”

Beyond healing from the products that caused her self-harm, Jewel had to heal from the toxic beauty monoculture that denounced her natural hair texture.

“As a black woman who loves my braids, I know what it’s like to feel isolated because of the way I

wear my hair,” Democratic Rep. Cori Bush of Missouri said ahead of Friday’s vote in the House. “This is the last time we stop telling black people who are belittled and discriminated against for the same hairstyles that corporations profit from. No more making black people think we cut our locs just to get a job. That’s the last time we say no more to black people who feel they have to straighten our hair to be considered professionals.

This is the second time this year that the Crown Act has been reviewed this year. The bill did not meet the two-thirds threshold required to pass the House in February in an expedited process due to significant GOP opposition. If the legislation progresses from the Senate to Biden’s office, the President has already shown his support and indicated that he will sign the bill into law and looks forward to working with Congress and ensuring it is actually put into effect. implemented.

elf Cosmetics reveals the winning makeup artists of the #elfitup TikTok challenge | Business

OAKLAND, Calif.–(BUSINESS WIRE)–March 16, 2022–

elf Cosmetics (NYSE:ELF) announces the official makeup artists and skincare expert who have signed on to work with The Future X, a one-of-a-kind pop group spotted on TikTok by internationally acclaimed producer Simon Fuller. Reaching over 12 billion views, elf Cosmetics’ #elfitup hashtag challenge on TikTok had fans eager to find out who was going to be chosen to pursue their dream career.

This press release is multimedia. View the full press release here:

The Future X with multimedia installation artist MokiBaby inside the astonishing elf room at The Future X’s Malibu house. (Photo: Business Wire)

Up-and-coming artists were invited to upload videos showing off their most inspiring makeup looks using the hashtag #elfitup along with the brand’s new original song created for the challenge. With applications pouring in, three incredibly talented makeup artists and a skincare expert were chosen.

Bringing their boundless creativity and passion for beauty, the makeup artists and #elfitup skincare winners are Morgan Tanner, Caleb Harris, Aditi Harish and Markphong Tram. The team of elves and makeup artist Morgan Tanner have joined forces at the Malibu House in Malibu, Calif., where the seven members of The Future X all live together for full brand immersion. Elf world makeup artist Anna Bynum explained how the goal was to create looks that “reflect the personality of each member of The Future X, enveloping their individuality and showcasing their optimism”.

“What we build with The Future X, Simon Fuller and the TikTok team is limitless,” exclaimed Kory Marchisotto, Marketing Director of elf Beauty. “We open hearts, open minds and open doors for the next generation of creators. This collaboration represents the magic we can do at the intersection of beauty, music and entertainment.

“Everyone loves music, it connects us all. The Future X embodies this spirit. The group have all been discovered on TikTok just as elf is discovering the next generation of makeup artists after their amazing hashtag challenge numbers,” Simon Fuller added. “Extraordinary young talent who has the opportunity to succeed is a powerful idea. With elf, we celebrate music, dance and the beauty industry by breaking down barriers and putting creativity in the hands of the individual.

Inside the Malibu House, elf has created an “elfing amazing” room, where the Future X collective draws inspiration to “elf it up” daily as well as preparing content, appearances, videos and sessions Photo. Customized by multimedia installation artist and experience expert Veronica Gessa, aka Mokibaby, the room contains a mind-boggling array of elf makeup and skincare products in a vibrant yet cozy art-filled space that bursts of texture, light and color – it’s a place to encourage self-expression and feeling better


The looks created for The Future X, by makeup artist #elfitup Morgan, are nothing short of pure inspiration. To capture the energy of performing on stage, the looks were inspired by bright neon colors, bold streaks of reds and pinks, and an abundance of metallics and glitter, while remaining authentic for each member of the personality. The Future X. The latest beauty trends such as loud eyeliners, full brows, pops of color on the eyes and monochromatic looks have also been incorporated. To recreate The Future X looks, head over to and explore elf’s best OG products such as: award-winning Liquid Glitter Eyeshadow, Liquid Metallic Eyeshadow, 18 Hit Eyeshadow Palette Wonders Face and Body Gems, H20 Proof Eyeliner Pen, Big Mood Mascara, SRSLY Satin Lipstick and Liquid Matte Lipstick.

The other #elfitup winners – Aditi, Caleb and Markphong – will each join The Future X and work with the band and the elf to elevate key creative projects with their unique makeup and skincare talents. They will be involved in creating looks for specific events such as: performances, music videos and photo shoots, showcasing the talent of the TikTok platform in the real world of a pop group.


The seven members of the collective include singers Angie Green, Luke Brown and Maci Wood as well as dancers Jayna Hughes, Sasha Marie, Tray Taylor and Drew Venegas, who now live and work together in their Malibu compound. After spending the last two months in the recording studio and preparing for their first live performances, The Future X have just gone on tour. Listen to a teaser for their upcoming debut single in this video here.

The Future X will be live today on elf’s Twitch channel @elfYou. Tune in to find out how The Future X prepares for a gig using elf merchandise to perfect his stage look. The stream will air from 9:30 a.m. to 10:30 a.m. PST.

Fans can watch every step of the band’s creative and personal journey by visiting The Future X hub on TikTok here and following @thefuturexofficial. On March 19, fans can watch The Future X perform “This Kind of Love” live in Brazil” on elf’s TikTok channel @elfyeah.


Morgan Tanner: Originally from England, Morgan grew up in Dubai and recently moved to San Diego. “I watched my mom do makeup when I was young and always played with her products,” she says. “I’m committed to keeping my work fun, creative, and honest, and to making real connections with my followers.”

Caleb Harris: The Philadelphia native has been honing his craft for four years and calls his win a dream come true. “I can’t believe this is happening,” he says, “and I’m so honored to be part of this team!”

Aditi Harish: A self-taught makeup enthusiast from San Francisco says she’s always thinking about the next video to post on TikTok. “As long as I can remember, I’ve been into social media,” she says, “from creating music videos on YouTube to starting a portrait photography business via Instagram, to creating my own channels to post the content I love!”

Markphong tram: The skincare winner is based in New York and has worked on a wide variety of photo and video shoots for clients and celebrities. “I believe that simplicity and elegance are the defining factors of true beauty,” he says. “I love exploring new techniques and playing with all kinds of textures and colors.”

About Elf Cosmetics:

Since 2004, elf Cosmetics has made the best of beauty accessible to all eyes, lips and faces. We make high-quality, prestige-inspired cosmetics and skincare products at an extraordinary price and are proud to be 100% vegan and cruelty-free. As one of the first online beauty brands, elf continues to attract a highly engaged audience and establish benchmarks with new digital platforms. Our brand is widely available at major retailers such as Target, Walmart and Ulta Beauty, and has a growing international presence. Learn more by visiting

See the source version on


elf business communication:

Fried Melinda

[email protected] Media Inquiries:

Melanie Wiesenfeld

[email protected] Media Inquiries:

Danielle Marmel

[email protected]



SOURCE: Elf Cosmetics

Copyright BusinessWire 2022.

PUB: 03/16/2022 12:07 PM/DISC: 03/16/2022 12:07 PM

Becky G Treslúce Beauty is now available at Ulta – Billboard

All featured products and services are independently chosen by the editors. However, Billboard may receive a commission on orders placed through its retail links, and the retailer may receive certain verifiable data for accounting purposes.

Less than a year after its launch, Treslúce Beauty by Becky G joins Fenty Beauty by Rihanna and other celebrity makeup lines available at Ulta Beauty. The makeup collection, which was created to celebrate and support Latinx heritage and culture, includes essentials for your eyes, lips, cheeks, and lashes, in addition to makeup brushes and other makeup tools. essential beauty.

To explore

To explore

Becky G

See the latest videos, graphics and news

See the latest videos, graphics and news

“It was a dream come true to bring Tresluce Beauty to life, and I can’t begin to fully express the happiness it gives me to embark on Ulta Beauty,” the 25-year-old singer-songwriter and actress said in a statement. “I am so honored and look forward to introducing the brand and products to Ulta Beauty guests around the world.”

Eco-friendly and cruelty-free, Treslúce products and packaging are infused with Latino ingredients as well as art and start at $8 all the way up to $75 for some of the more expensive sets.

Before launching her own line, the Mexican artist, who loved wearing makeup as a child, appeared in campaigns with CoverGirl and other beauty brands. Treslúce last June with only six products. Only select pieces from the collection are available at Ulta Beauty, like the Treslúce Beauty Illusion Premium Lashes ($14), Eterno Liquid Eyeliner ($15), and the sold-out Line It Up Edge Corrector ($12).

“We are thrilled to welcome Treslúce Beauty to the Ulta Beauty family,” said Marcia Salcedo, Senior Vice President of Merchandising, Ulta Beauty. “As we continue to offer culturally relevant and forward-thinking brands in our assortment, we are confident that our customers will embrace the unique, vegan ingredients in these products as well as their deep and meaningful heritage.”

Shop some of the items still available from Ulta via the links below.

To buy: Bold and Atrevida Liquid Lip Stain ($18)

Buy: La Flor de México Shadow Pallettte ($30)

Buy: I Am Shadow Palette ($25)

Buy: Intenso Liner ($12)

To buy: Premium Illusion Lashes ($14)

To buy: Bounce Ready Cream Blush ($16)

Buy: As an Artista Brush Set ($35)

Top Dermatologist Reveals Beauty Mistakes That Age and Can Cause Breakouts

From masks to dry patches and stress-induced breakouts, the pandemic has wreaked havoc on our skin since its onset.

But there are simple steps anyone can take to help repair the damage and prevent any further problems.

Speaking to FEMAIL, Harley Street consultant dermatologist Dr Ophelia Veraitch, 40, revealed it’s possible to achieve flawless skin without splurging on big beauty brands and said there are popular treatments that experienced dermatologists and plastic surgeons know to avoid having themselves. .


Harley Street consultant dermatologist Dr Ophelia Veraitch, 40, has revealed it’s possible to achieve flawless skin without splurging on big beauty brands

“If you only do one thing for your skin, wear SPF every day. Every day, summer or winter, because UV rays even pass through windows,” says Dr. Ophelia.

“It’s only recently that I get so many comments about my skin.

‘I have a basic cleansing routine. In the morning and on days when I don’t wear makeup, I just use a gentle cleanser. When I wear full coverage water-based makeup, I use an AHA cleanser such as a glycolic acid cleanser. When I wear heavier oil-based makeup, I use a BHA cleanser such as a salicylic acid cleanser.

“In the morning, I will use my day serum for hyperpigmentation, which contains tranexamic acid, niacinamide and kojic acid.

“I’m Indian, had two kids and never listened to my mum talk about sunscreen when I was younger… so using this serum helps keep my skin even-toned and bright. I used to have melasma but this cleared everything up.

‘Then afterwards I will use a daily SPF. I use a light SPF30 in winter and SPF50 in summer. I put it on daily without fail, whether it’s summer or winter. I don’t think I’ve found the perfect sunscreen, so this might be my next project.

‘Then in the evening after cleansing, I use Dr. Ophelia Acne Night Serum, which helps control oil and congestion. This serum contains tretinoin, clindamycin and azelaic acid. It is therefore ideal for sebum control, congestion, anti-aging and lightening.

“Genetically I have dark circles under my eyes for which I use the Hyperpigmentation Night Eye Serum which has a low concentration of tretinoin and hydroquinone which is perfect for the under eye area and really gives results. With this diet, my skin has never looked better.


Dr Ophelia said it was important to wear SPF every day because UV rays can damage the skin in all seasons (file image)

Dr Ophelia said it was important to wear SPF every day because UV rays can damage the skin in all seasons (file image)

Dr. Ophelia explained that many major makeup brands are improving the ingredients in their cosmetics, but she’s not a fan of wearing full coverage every day.

She said: “I always try to encourage patients to use makeup only on occasions when they really need it for work or socially, unless of course they need the coverage to give them confidence in themselves. their skin to be able to get out.

It may smell good, but perfume is bad for the skin!

Dr Veraitch said it was a mistake to use skincare products “with fragrances and preservatives, as these two groups of ingredients are major causes of skin allergies and sensitive skin”.

‘Ideally, on a daily basis, I recommend either not wearing makeup, or having very light coverage (like with a mineral powder or a compact foundation). Then to take out a non-comedogenic foundation for coverage.

“Oil-based covers should really only be for cameras. I may have to rethink my take on makeup, as major makeup brands offer “skinification” makeup lines with active skincare ingredients in the makeup.

“For example, foundations with active ingredients like zinc oxide and salicylic acid can help clear up acne. Zinc oxide can help soothe inflammation and absorb excess facial oil.

Salicylic acid contains exfoliating and unblocking properties that make it ideal for treating skin showing signs of acne as well as for removing debris and buildup.

“It also removes excess sebum or oil, which makes it ideal for unclogging skin. If you suffer from oily skin, for example, avoid oil-based foundations and opt for foundations water-based lightweight foundation.

“Too thick and heavy formulations will clog pores and cause breakouts. Likewise, avoiding mineral oils, beeswax, and paraffin is essential if you have oily skin, as these compounds can clog pores and trigger acne or make it worse.


Dr Ophelia Veraitch said the popular 'tear through filler' treatment is not good for the delicate skin under the eyes (file image)

Dr Ophelia Veraitch said the popular ‘tear through filler’ treatment is not good for the delicate skin under the eyes (file image)

“I did relatively little ‘beauty care’ until about three years ago when I noticed that age was catching up with me and I also started having more time to take care of myself. me,” Dr. Ophelia said.

Think twice before you have a tear fill

Dr Ophelia said ‘tear filler’ is a popular treatment right now because it gives great results at first, but in the long run it’s not good for the delicate skin under the eyes.

“Interestingly, the more experienced dermatologists and plastic surgeons who started doing tear fillers usually stopped doing it,” she said.

“Filling in the tear trough can stretch the skin under the eyes and lead to an increase in excessive skin under the skin of the eyes.

“Also, by stretching the skin, it can make the skin look thinner and more translucent, showing the darker vessels underneath that are actually one of the important contributors to ‘dark/tired’ eye syndrome.”

“Also, about four years ago the penny dropped and I realized I wouldn’t get results with fancy skincare, so I stopped all that.

“I went cold turkey with luxury skincare, just went on prescription actives when I needed them and for results-driven treatments. Then in addition to my skin care I had the following cosmetic treatments:

“I probably have Botox about once a year, whenever I’m down and need an effective ‘pick-up’ for visible results.”

“Profhilo is great as a ‘skin booster’, and I prefer this to using a filler as you get a more natural looking result.

“Then I give myself glycolic acid peels if I need a short term glow so I would do it 1 week before any special event I wanted to look good for. My skin is very sensitive so I can’t tolerate anything other than glycolic acid as a chemical peel.

The dermatologist added: “Facials can be extremely beneficial for the skin as they can help exfoliate the skin and clear clogged pores, helping to reduce breakouts. They can also help moisturize the skin and rejuvenate the skin.

“However, it’s important to remember that facials are meant to achieve short-term, not long-term results.”


Dr Ophelia, who studied at Imperial College London and completed four years of specialist training in dermatology, noted that it is important to check a dermatologist’s credentials before visiting.

“Without having a solid understanding and experience of the vast repertoire of dermatological diseases, you can’t even hope to know how to help your patients achieve beauty,” she said.

“Unfortunately the term ‘dermatologist’ is not a protected term in the UK, so many doctors and non-doctors call themselves dermatologists when in fact they are not. It’s very misleading to the public, and people should be aware of that.

Yatsen Holding Limited sees revenue increase by 11.6%

While regulations have held back the growth of many cosmetic brands, Yatsen has managed to pull through.

Yatsen Holding Limited, parent company of beauty brand Perfect Diary, released its 2021 financial report. According to its statement, Yatsen’s revenue in 2021 reached 5.84 billion yuan, an 11.6% year-on-year increase. annual. The gross profit margin reached 66.8%, an increase of 2.5% over the previous year.

The Cosmetics Oversight and Administration Regulatory Policy came into effect in January 2021. The policy proposed new requirements to highlight product safety and marketing and advertising compliance, which will promote a more standardized and scientific operation of beauty marks. It has also increased the cost of product testing and the cost of new products for beauty brands.

Despite tight policies in the beauty industry, Yatsen has managed to increase her revenue by using data collected by Perfect Diary to predict consumer behavior. Yatsen also invested heavily in its R&D department, which saw a 113.5% year-on-year increase to more than 142 million yuan.

As co-founder and CEO Huang Jinfeng said, “Time is a brand’s friend.” Yatsen’s determination to adhere to long-term strategies and accumulated R&D efforts have helped energize the brand in a competitive business environment.

DoorDash Announces Partnership with BNPL |

Today, in food retail, DoorDash is partnering with Afterpay in Australia, and IHOP is announcing pre-registration for its International Bank of Pancakes loyalty program. Additionally, PYMNTS data reveals how restaurants can appeal to tech-savvy consumers.

How restaurants can retain high-tech consumers

PYMNTS research found that consumers who appreciate technology are significantly more likely to participate in and find value in loyalty programs, with 60% of consumers participating in Quick Service Restaurant (QSR) loyalty programs and 75% in restaurants with table service. This is just one of the key takeaways from Digital Divide: How High-Tech Consumers Connect To Subscription And Loyalty Offers, a collaboration between PYMNTS and Paytronix.

DoorDash launches BNPL in Australia with Afterpay

While consumers’ concerns about pricing make them hesitant to buy from delivery aggregators, given the high fees these companies charge, DoorDash is turning to buy now, pay later (BNPL) to target these concerned consumers. On Tuesday, March 8, the company announced a partnership with Afterpay, a fintech company based in Melbourne, Australia, to offer BNPL on all orders in the fintech company’s home country.

Diners maintain tech-focused approach as pandemic wanes

Diners are returning to their favorite restaurants as the omicron variant of the coronavirus continues to fade from memory, but the way they return is vastly different in most cases from how they went before the start of the COVID-19 pandemic two years ago. The latest Order To Eat Tracker®, a collaboration between PYMNTS and Paytronix, explores the latest news and trends in food ordering, including how digital consumer expectations are driving restaurants to improve their checkout experiences and control.

IHOP Announces Soft Launch of Loyalty as Consumers Seek FSR Rewards

On Wednesday, March 9, Glendale, Calif.-based creperie chain IHOP, owned by Dine Brands, announced the soft launch of its International Bank of Pancakes loyalty program, which consumers can access through the website or the brand mobile app. The program rewards purchases with so-called “PanCoins”, which can be redeemed for coupons, “joy experiences” and other offers.

Independent restaurants rely on omnichannel creativity to meet the challenges of the ongoing pandemic

“The most difficult thing is when you feel that there is a little randomness [with occupancy]. There are days when we know it’s going to be obviously busy or slow, but there are other days when we feel slightly caught off guard in either direction,” Jacob Cohen, co-owner and managing partner of the upscale Italian restaurant Dell’anima range in New York. , says PYMNTS in an interview.



On: Forty-two percent of US consumers are more likely to open accounts with financial institutions that facilitate automatic sharing of their bank details upon sign-up. The PYMNTS study Account opening and loan management in the digital environmentsurveyed 2,300 consumers to explore how FIs can leverage open banking to engage customers and create a better account opening experience.

The ad acts as another vehicle for protesting the war in Ukraine

But Madison Avenue was also temperamental in some ways. Businesses have faced conflicting advice for suspend marketing campaigns out of respect for Ukraine, but also to express support for the country. The leaders were forced to suspend their advertising campaigns and instead offer their marketing budgets to aid organizations (although warnings have been circulating on social media of scammers claiming to collect donations for relief efforts).

Wall-to-wall news coverage showing the smoking rubble of residential buildings and newborns in intensive care in a makeshift air-raid shelter reignited familiar fears for companies that had worried during the pandemic about how their advertising would be perceived alongside tragic news events.

Less than a week after Russia’s first attack, several ads had come under fire, including an Applebee ad that appeared in the middle of a CNN broadcast about air raid sirens in Kiev.

‘Keeping Up With the Kardashians’ star and beauty brand executive Kylie Jenner was accused of being ‘tone deaf’ when she posted an Instagram Story offering her ‘thoughts and prayers’ to Ukrainians and followed her two hours later with a message promoting a lip gloss product.

The Aggregator Show, a New Jersey event for Amazon sellers, said it fired a worker who announced the rally in write in a LinkedIn post that “while Russia is taking over Ukraine, we are taking over Amazon’s event industry”. The message ended with a taunt: “Whoever can’t stand it, take cover.”

“It’s not who we are or what we are,” the company said in a statement about the post.

Afraid of falling into a similar scenario, some companies have started blocking their ads from appearing alongside media coverage of the Ukraine crisis, brand safety experts said. The precautions echo a rush in 2020 to avoid stories containing words such as “coronavirus” and “pandemic”, although concerns about publishers being deprived of critical advertising revenue have prompted many companies to evolve their strategies for blockage.

“To put it into perspective, this is a real crisis situation that is life or death for many people,” said Jason Lee, senior vice president of digital and data strategy for Horizon. Media. “What we do in the world of advertising and media is very important, but we also have to be aware of this wider conflict that is happening, and so it comes back to the question: could a brand be part of the conversation, and should she?”

Skincare from Ourselves Brings Biotech to Your Beauty Routine

In You Heard It Here First, the editors at Bustle feature the coolest up-and-coming beauty brands you should have on your radar. Here, Ourself Co-Founder Vimla Black-Gupta and Executive Vice President Lauren Otsuki explain what sets their gender-defying skincare brand apart from other science-based beauty products.

As any skincare lover knows, countless beauty products promise results that they ultimately don’t get. But the founders of recently launched brand Ourself set out to change that, seeking to transform the cosmetics industry and science-based skincare as we know it – for good. “Skincare was ready for a revolution,” Vimla Black-Gupta, president and co-founder of Ourself, tells Bustle about what inspired the gender-defying brand. The brand’s mission? To bring the effects of cosmetic procedures to your skincare routine, delivering clinical-level results without the, well, clinic.

In fact, Ourself ultimately hopes to provide something even better: an at-home alternative to minimally invasive procedures that actually address the root of the problem rather than just modifying it via injections or lasers. “When you perform cosmetic surgeries and procedures, you’re not stimulating the skin,” said Lauren Otsuki, executive vice president and chief innovation officer at Ourself. “A lot of it is just pulling and tucking, and the same goes for fillers: they fill in the space, but don’t address the cause, which is a loss of elasticity and tone in your skin itself.” Additionally, adds Black-Gupta, consumers often struggle with procedures that incentivize too lot of change. “You’re not becoming a better version of yourself,” she says. “This is who we are: a call to action [to] be yourself, but a better version of it. And, to unlock that potential, the brand is turning to its patent-pending bio-engineered Intides™.

Intides™, aka “smart peptides”, are what set us apart from other science-based skincare brands (peptides are tiny chains of amino acids that keep collagen and elastin working properly in your skin). the skin). Because instead of repeating the decades-long process of formulating and reformulating the same list of skincare ingredients in various forms and strengths – as is the case with traditional beauty brands – Ourself embraces a skin-focused approach, adapting components via bio-engineered actives to meet consumer needs rather than the other way around.

These intides are the brand’s brand name for all exclusively selected compounds, peptides and/or macromolecules used in its products. “These are selected and based on [skin care] needs,” says Otsuki. “So if there was sagging or structural issues, we were looking to stimulate collagen and elastin and provide hyaluronic acid.” Black-Gupta adds that Ourself makes “designer peptides,” meaning bio-engineered versions of amino acids, to enhance its effect on the skin. “We don’t just go to the peptide mall and buy them,” she says. “We are able to optimize their size and activity for their potency.” Intides™ are encapsulated during formulation and transported into the skin by a multiphasic vesicle delivery system that allows them to target specific areas, addressing problems at their source. It’s what the brand calls “subtopical” delivery, a unique system that allows ingredient molecules to penetrate deeper below the skin’s surface to rebuild and transform themselves.

Last but not least about its name, Ourself actually has its own pharmaceutical grade manufacturing and supply chain responsible for its products. “We were able to find drug companies, but they didn’t understand the cosmetic space, and cosmetics certainly doesn’t understand the drug space,” Black-Gupta told Bustle. “And so we thought: we understand both, so we’ll do it ourselves.” And that’s what they did.

The range includes products that address three main concerns: hyperpigmentation, lightening and hydration. There are two hydrating lip treatments, including Lip Filler, a plumping formula with hyaluronic acid that increases the volume of your lips; two dark spot treatments – one of which is a peel – that work to reduce hyperpigmentation; a brightening peel that uses 54% glycolic acid to smooth the appearance of fine lines and pores; a broad-spectrum, mineral-based sunscreen packed with skin-firming Intides; and Daily Renewal Cream, a repairing facial moisturizer. All are available now on the brand’s website.

If the science behind its lab-engineered ingredients is any indication, these topicals just might give the world of injectables a run for their money.

We only include products that have been independently selected by Bustle’s editorial team. However, we may receive a portion of sales if you purchase a product through a link in this article.

Avantium N: LVMH Beauty joins Avantium’s PEFerence consortium to develop sustainable packaging for Perfumes and Cosmetics

Press release

LVMH Beauty joins the PEFerence consortium of Avantium to develop sustainable packaging for Perfumes and Cosmetics

AMSTERDAM, March 1, 2022, 6:00 p.m. CEST – Avantium NV, a leading renewable chemistry technology company, announces that global luxury leader LVMH (Moët Hennessy Louis Vuitton) Group and Avantium have agreed to further explore the potential of Avantium’s 100% recyclable plant-based polymer PEF (polyethylene furanoate) technology as a sustainable packaging solution for LVMH’s beauty brands. To this end, LVMH Beauty will be the first luxury cosmetics company to join the PEFerence consortium, thus enabling the commercial introduction of PEF in the cosmetics market.

The PEFerence consortium, coordinated by Avantium, aims to replace a significant proportion of polyesters of fossil origin with the new sustainable polymer PEF. PEF is a highly recyclable plant-based plastic, with superior performance properties compared to petroleum-based packaging materials widely used today. Joining the PEFerence consortium supports the ambitions of the LVMH group’s social and environmental strategy “LIFE 360” (LVMH Initiative for the Environment), and the company’s goal of zero plastic from virgin fossil raw materials.

“LVMH Beauty is always on the lookout for sustainable materials with superior performance for our luxury products as part of our sustainable development strategy,” said Claude Martinez Executive Chairman and Chief Executive Officer of the Beauty Division of the LVMH Group. “The environmental and performance characteristics of PEF are unique and very promising to achieve our sustainable packaging goals, which is why LVMH Beauty has decided to join the PEFerence consortium. Together with the other partners of the PEFerence consortium, we aim to shape this next generation, fully circular and sustainable packaging material”.

Tom van Aken, CEO of Avantium, comments: “We are delighted with LVMH’s decision to join the PEFerence consortium, demonstrating the importance of our mutual work to develop packaging solutions for a circular and sustainable future. We look forward to continuing and expanding our collaboration with LVMH. Beauty for many years to come.”

About the PEFerence Consortium

The PEFerence Consortium is a consortium of reputable industrial companies and brand owners: LEGO System AS, Henkel AG & Co. KGaA, Spinverse Innovation Management Oy, Tereos Participations SAS, ALPLA Werke Alwin Lehner GmbH & Co. KG, nova- Institut für politische und ökologische Innovation GmbH, Nestec SA, Carlsberg Group, OMV Machinery Srl, Worley, Kebony AS and Avantium. This project has received funding from the Bio-based Industries Joint Undertaking (JU) under the European Union’s Horizon 2020 research and innovation program under grant agreement No 744409. The JU receives support from the European Union’s Horizon 2020 research and innovation program and the Bio-based Consortium of Industries.

Avantium NV, Zekeringstraat 29, 1014 BV Amsterdam, The Netherlands, +31 20 586 8080,

PO Box 2915, 1000 CX, Amsterdam, The Netherlands, [email protected], www.avantium.comC of C: 34138918


Press release

About Avantium

Avantium is a leading technology development company and pioneer in the field of renewable chemistry. Avantium develops new technologies based on renewable carbon sources as an alternative to fossil chemicals and plastics. The company currently has three technologies in the pilot and demonstration phase. The most advanced technology is the YXY® plant-to-plastics technology that catalytically converts plant-based sugars into FDCA (furandicarboxylic acid), a key component of sustainable plastic PEF (polyethylene furanoate). Avantium has successfully demonstrated YXY® technology at its pilot plant in Geleen, the Netherlands, and will begin construction of the world’s first commercial plant for large-scale production of PEF in 2022. The second technology is Ray Technology™ and catalytically converts industrial sugars to vegetable MEG (mono-ethylene glycol): plantMEG™. Avantium is developing its Ray Technology™ and the demonstration plant in Delfzijl, the Netherlands opened in November 2019. The third technology is called Dawn Technology™ which converts non-food biomass into industrial sugars and lignin in order to transform chemicals and materials industries to non-fossil resources. In 2018, Avantium opened the pilot Dawn Technology™ biorefinery in Delfzijl, the Netherlands. In addition to the development and commercialization of renewable chemistry technologies, the company also provides advanced catalysis R&D services and systems to customers in the refinery and chemical industries. Avantium partners with like-minded companies around the world to create breakthrough renewable chemistry solutions from invention to commercial scale.

Avantium shares are listed on Euronext Amsterdam and Euronext Brussels (symbol: AVTX). Avantium is part of the Euronext Amsterdam SmallCap (AScX) index. Its offices and headquarters are in Amsterdam, the Netherlands.

About LVMH Beauty

LVMH Beauty is the Perfumes & Cosmetics division of the LVMH group., a major player in the perfume, make-up and skincare markets, which brings together 15 historical Maisons as well as young brands with strong potential: Parfums Christian Dior, Givenchy Parfums, Guerlain, Fresh, Acqua Di Parma, Benefit Cosmetics, Fresh, Kenzo Parfums, Make Up For Ever, Officine Universelle Buly, Fenty beauty by Rihanna, Marc Jacobs beauty, Maison Francis Kurkdjian, Cha Ling, KVD Vegan beauty, Perfumes Loewe. All are driven by the same values: the search for excellence, creativity, innovation and perfect control of their image.

For more information:


Caroline van Reedt Dortland, Director of Communications, Avantium +31-20-5860110 /+31-613400179,[email protected]

LVMH [email protected]

This Avantium NV press release contains information that qualifies or may have qualified as inside information for the purposes of Article 7 of the Market Abuse Regulation (EU) 596/2014 (MAR).

Avantium NV, Zekeringstraat 29, 1014 BV Amsterdam, The Netherlands, +31 20 586 8080,

PO Box 2915, 1000 CX, Amsterdam, The Netherlands, [email protected], www.avantium.comC of C: 34138918



Avantium S.A. published this content on March 01, 2022 and is solely responsible for the information contained therein. Distributed by Public, unedited and unmodified, on March 02, 2022 08:46:07 UTC.

Public now 2022

All the news from AVANTIUM NV

Sales 2021 14.6 million
16.2 million
16.2 million
Net income 2021 -23.3M
Net cash 2021 26.4M
29.4 million
29.4 million
PER 2021 ratio -5.75x
2021 performance
Capitalization 138M
153 million
153 million
EV / Sales 2021 7.65x
EV / Sales 2022 8.78x
# of employees 198

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Average Spread / Target 86.7%

Virtual cosmetics are now a thing as L’Oréal enters the metaverse

At this point, everything that can conceptually be moved to the metaverse has been moved. This includes clothing, games, everyday life in general, and now L’Oréal is moving cosmetics to the metaverse. He is the first to do so as he files several patents that will allow the cosmetics giant to offer virtual variants of its products for use in this nascent space.

L’Oréal enters the metaverse

L’Oreal is the latest of many fashion and beauty brands that have started to make their mark in the metaverse. Following its predecessors, the cosmetics giant has filed a number of trademarks that will mark its entry into the space. A total of 17 trademarks have been registered with the World Intellectual Property Organization which encompass the brand and its subsidiaries.

Related Reading | Ponzi scheme: Indian founder of BitConnect accused of bogus $2.4 billion scheme

The French brand plans to offer virtual versions of its cosmetics in the metaverse such as skincare, haircare, etc., all in downloadable format. L’Oreal plans to offer things like virtual perfumes for purchase in the metaverse.

L’Oreal USA made the filings, which are all linked to the brand’s subsidiaries such as Kiehl’s, Urban Decay, Maybelline, It Cosmetics and Essie, a nail polish brand. The registrations cover a wide range of features such as rights for non-downloadable virtual flavors in the metaverse in the case of Kiehl’s. L’Oreal intends to allow all of its users to buy, sell and trade all of their virtual cosmetics.

This follows in the footsteps of P&G Beauty, a beauty brand that entered the metaverse in 2021. The virtual world of Procter & Gamble’s beauty division was exclusively for its brands. BeautySphere, as it was named, was created to bring users to brands. It is accessible to anyone with a computer, which offers immersive video content.

Related Reading | NFTs in brief: a weekly review

Although this initiative by L’Oréal puts its products in virtual form in the metaverse, it is not the first time that the beauty brand has entered the space. Late last year, L’Oreal followed the likes of Nike when releasing its first NFT collection. These NFTs featured artwork promoting gender equality by five artists. The NFT line did not do as well as expected. But L’Oreal is undeterred as it again makes a big splash for the space with new brand filings.

Featured image from Digiday, chart from

Unilever’s £5billion plan to create its own health brands

After the collapse of a mega-deal to buy Aquafresh from GlaxoSmithKline on the arm of Panadol… Unilever’s £5 billion plan to create its own health brands

Consumer goods giant Unilever has hatched an ambitious £5billion plan to replicate the business it failed to buy from GlaxoSmithKline.

Managing Director Alan Jope is embarking on a strategy to expand its health and beauty brands overseas. He hopes to further expand his sales through a series of deals.

Earlier this year, GSK fended off a trio of mega-bids for its consumer health arm, which includes the Aquafresh and Panadol brands and has sales of £10bn.

Hoping to pocket a fortune: Alan Jope embarks on a strategy to grow Unilever’s health and beauty brands overseas

Marmite-a-Dove maker Unilever pulled out of the deal after GSK demanded a higher price than its £50bn final offer.

Investors balked at the deal price, sending Unilever shares tumbling. Jope fought to get them back to the side.

He told the Consumer Analyst Group conference in New York – attended by analysts, investors and executives from many of his rivals – that he planned to invest in his flagship beauty division, launched in 2015 and which will counts brands such as skin care company Dermalogica. It grosses €1bn (£840m) in over 100 markets.

Unilever also plans to invest in its functional nutrition division, which is worth 1.5 billion euros and includes Horlicks.

Jope told the conference: “In the coming years, we aim to grow both the prestige of Unilever and Functional Nutrition to over €3 billion in revenue each through sustained strong organic growth as well as the pursuit of additional acquisitions.”

In his presentation – seen as part of his strategic response to the failed bid – Jope highlighted a series of takeovers inked since 2018 that he says will help drive growth across all divisions.

These include gummy vitamin brand SmartyPants, skincare company Paula’s Choice and electrolyte drink mix Liquid IV, which is sold in the United States. About the nutrition arm, he said: “In just three years, we’ve built a €1.5 billion business that grew 22% in 2021 and now has very strong leadership positions.”

He also outlined plans to accelerate growth in the United States, India, China and emerging markets.

Unilever has spent €16bn (£12bn) on 29 acquisitions since 2017, mostly in the nutrition sector. It has also raised €11 billion from selling brands during this period, including the €6.8 billion divestiture of its spreads business, which includes Flora, in 2018 to capital firm -KKR investment. Jope said last month: “We will continue to reshape our portfolio, but through incremental acquisitions and selective divestments.”

City sources said the brands would play a vital role in generating revenue that would have been realized by taking over GSK’s consumer healthcare business, albeit over a long period.

They said the strategy could take five years to snare the £10bn in annual revenue the deal was expected to bring in.

Prior to GSK’s bid, Jope was under pressure from veteran investor Terry Smith who claimed bosses had “lost the plot”. It later emerged that billionaire activist investor Nelson Peltz had built a stake.

Recently, Unilever signaled that further price hikes are coming as inflation rages and expects its costs to rise to as much as £3bn this year.

In addition, the chief executive of GSK, Emma Walmsley, will give an update tomorrow on its strategy for splitting up its consumer healthcare activity. GSK plans to list the newly renamed Haleon division this summer.

Walmsley and Haleon chief executive Brian McNamara is expected to set margin targets and detail plans for debt repayment and research investment.

Price, launch date – The Hollywood Reporter

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Dear readers, Bridgerton returns March 25 on Netflix – and with the second season comes a plethora of brand associations on Regency-era inspired merchandise.

The Shondaland series teams up with Beekman 1802 (who brought Schitt’s Creek‘s Rose Apothecary to life) on a collection of products ($35-$50) suitable for leisure routines for those who want to be the next conversationalist in the Ton.

“We are personally big fans of Shonda Rhymes and love Bridgerton for its lavish costumes, progressive cast, clever dialogue, and outrageous script,” say Beekman 1802 co-founders Brent Ridge and Josh Kilmer-Purcell. The Hollywood Reporter in a report. “The Regency-era ladies brilliantly portrayed in the show are all about cool, dewy skin with rosy cheeks and lips. Our idea of ​​Beekman 1802 beauty is pretty much the same over 200 years later. The collection is playful and sexy, but like everything we make, it was designed to nourish skin so it looks healthy and radiant and the envy of every Regency woman.

the Bridgerton collaboration includes a set of four scented soaps, each wrapped in Lady Whistledown’s company papers and packaged in a keepsake box. The soaps blend notes of bergamot zest, Meyer lemon, jasmine, gardenia, sandalwood, rose, musk, golden amber and vanilla for a romantic citrus and floral scent.

Spoon Me Lip Balm delivers a soft, sweet pout with a gooseberry-flavored balm made with nourishing sunflower and coconut seed oils, beeswax, shea butter, and coconut milk powder. goat. In honor of the Duke’s seductive spoon-licking moment, the pomade also comes with a golden spoon.

Those who want to relive that heated argument-turned-passionate moment between newlyweds Daphne (Phoebe Dynevor) and Simon (Regé-Jean Page) can light the I Burn for You candle, which creates a sultry ambiance with citrus scents, of flowers and spices and comes with a glass bell jar.

Unlike the decidedly low-tech era that inspired the collection, the world of Lady Whistledown comes to life when each product is scanned with Artivive’s augmented reality app.

The New York-based founders of Beekman 1802 share more than romance in common with Bridgerton. The home of the business couple, the historic William Beekman Mansion, was built in 1802 during Georgian times and endured through the Regency era.

Based on New York Times Julia Quinn’s best-selling love books, season 2 of Bridgerton will focus on Bridgerton’s older brother, Anthony (Jonathan Bailey), and his romantic future – especially with Kate (Simone Ashley). Harriet Cains, Nicola Coughlan, Ruth Gemmell, Florence Hunt, Claudia Jessie, Luke Newton and Luke Thompson reprise their roles, while newcomers include Charitha Chandran, Shelly Conn, Calam Lynch and Rupert Young.

Before the beginnings of the Beekman 1802 collaboration, Bridgerton and Netflix will also unveil a pop-up store at Carousel @ Bloomingdale’s, where original costumes from the show and a selection of Regency London-inspired fashion and beauty items will be held in the major retailer’s 59th Street flagship store in New York and online from March. 3. The store will feature goat milk beauty brand products.

the Bridgerton x Beekman 1802 soaps are available from March 25 on the beauty brand’s website, while the candle and salve arrive April 25. That means you might just have enough time to soap up before the ‘Queen’s Ball: A Bridgerton Experience pop-ups are taking over Los Angeles, Chicago, Montreal and Washington, DC this spring.

Join the waiting list here and discover all the products of the Bridgerton x Beekman Collection 1802 below.

Bridgerton x Beekman 1802 High Society Soap Collection

Bridgerton x Beekman 1802 High Society Soap

‘Bridgerton’ x Beekman 1802 High Society Soap Collection


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Bridgerton x Beekman 1802 Spoon Me Lip Balm

Bridgerton x Beekman 1802 Spoon Me Lip Balm

‘Bridgerton’ x Beekman 1802 Spoon Me Lip Balm


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Bridgerton x Beekman 1802 I Burn for You Candle and Bell

Bridgerton x Beekman 1802 I Burn for You Candle and Bell

‘Bridgerton’ x Beekman 1802 I Burn for You Candle and Bell


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Advantages of shampoo bars and the 5 best brands to invest in

The concept of beauty has evolved; Fortunately, today’s consumers know the composition of the product and are more eager to make safer choices. Terms like cruelty-free, eco-friendly, safe and sustainable have found their proper meaning in the booming Indian beauty industry and are no longer labeled as trends. As more homegrown brands launch safer formulations in sustainable packaging, shampoo bars have become one of the most sought-after eco-friendly beauty shifts one can commit to.

While we all love our favorite bottle of shampoo and conditioner, the conscious shift to shampoo bars is making a difference in the hair care industry. Do you remember our grandmothers reaching for OG Shikhakai soap bar for hair? It would be safe to say that we are going back to our roots and this change is for good!

Example: shampoo bars are back in business and they are better than before. So what about those solid bars that have risen to the top of our beauty shelf? And, are the benefits strong enough to eliminate liquid shampoo bottles forever?

Benefits of using shampoo bars

Convenient and easy to carry: They are smaller than shampoo bottles and can be carried easily. Plus, if you’re worried about pulling a “Ross” from the popular sitcom FRIENDS, who got pretty bummed out when his shampoo bottles leaked in his bag, shampoo bars are just the thing for you!

Minimal and ecological packaging: The amount of plastic that ends up in landfills is worrying. And the part that comes from the beauty industry can make you cringe at your choices! Luckily, many beauty brands have taken notice and are going the eco-friendly route with biodegradable packaging materials and sustainability campaigns like refilling and recycling empty jars. However, the shampoo bars come in minimal packaging that can be easily recycled with minimal to no waste.

Safer Ingredients: It’s a double win with shampoo bars; the wax and essential oils used to make a bar are not only safe for your scalp and hair, but also for the environment. The washed-off soap eventually ends up in a drain, which at some point is released to an open area. Safer and biodegradable ingredients will also be kinder to the environment and that’s a plus!

5 shampoo bars you can invest in

Earth Rhythm Murumuru Shampoo Bar

Shampoo bars
Perfect for curly hair, this one tames frizz and softens strands of hair. No bad guys, cute packaging, and a local brand, chances are you’ll be looking for that brand more than once. Plus, it comes in a tin box that can be reused as a daily storage option.

weDo Professional Plastic Free Shampoo Bar

Shampoo bars

Vegan and cruelty-free, you’ll find your hair healthier after the first few washes. With ethically sourced ingredients and recyclable plastic packaging, this one is a kind change for your hair as well as the planet. One bar will last up to 80 washes, meaning less product wasted.

L’Occitane Gentle and Balancing Shampoo

Bath soaps
Coming from a French brand, this one immediately transports you to sprawling fields. With natural ingredients and relaxing properties, it makes hair soft and maintains the pH balance of the scalp. Without plastic packaging with a lingering sweet scent, this solid shampoo lasts a few months.

The Switch Fix Acai of Relief Shampoo Bar

Shampoo bars

This brand has nailed the concept of eco-friendly packaging. Wrapped in brown paper with a little sticker on it that reads the product name, it’s a nice little shampoo bar with lots of benefits. The brand offers nine different variants, this one, in particular, targets hair loss and gently cleanses, strengthens, improves overall scalp health.

Juicy Chemistry organic shampoo bar (fenugreek, brahmi and plantain)

Shampoo bars
Handcrafted without preservatives, Juicy Chemistry’s solid shampoo does what it says. Designed to target dandruff and itchy scalp, it leaves the scalp clean and fresh. If you didn’t know, Juicy Chemistry was one of the pioneers in the development of innovative, safe, effective and unique biological products.

The Hut Group clashes with beauty brands over discounts

// Hut Group beauty suppliers limit flow of stock to retailer
// THG would implement strong discounts on beauty products

Hut Group beauty suppliers are said to be limiting the flow of stock to the online retailer amid growing fears it will implement steep discounts to meet its sales targets.

Dermalogica is among the beauty brands that have taken steps to protect their prices by cutting THG supplies.

The dispute arose after THG owner Matthew Molding braced for private equity bidders to grab THG’s bombed share price.

READ MORE: The Hut Group surrounded by private equity giants

Bankers at Barclays and Jefferies are advising THG on a possible bid defense.

THG owns other beauty brands such as Lookfantastic, Dermstore and Cultbeauty.

The Unilever-led rebellion signals that the growing pressure THG and Molding have been under since their IPO in 2020 has now extended to its supply chain, The telegraph reported.

THG was recently forced to lower its growth forecast last month due to slower sales expansion.

He was also accused of overestimating the potential of Ingenuity, its technology services business, which aims to provide online retail capabilities to third parties.

Beauty is at the heart of THG’s current business, accounting for more than half of sales.

THG said it is working with its partners to ensure it has the best products available.

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15 best deals to buy for National Lash Day

National Lash Day is here and it’s time to give these beauties the attention they deserve. Because after all, your life might not always be perfect, but your lashes can always be.

To celebrate, we’re sharing the top 15 National Lash Day sales on the internet right now. The offers are so good that you can even whipping get out a bit.

Brands joining the party include Grande Cosmetics, Benefit, Lancôme and many more.

So grab a new set of false brows or choose a rock mascara to complement your unbeatable brows. Whichever you choose, you’re guaranteed to save big.

Keep scrolling for the top 15 National Eyelash Day deals going on.

Gorgeous gorgeous girls use eyelash serum. Right now, you can pick up Essential Serum and get Enhancing Conditioner for free. Or maybe you’ll choose an Enriching Mascara and get a Volumizing Mascara for free!

You can buy all Benefit mascaras at 50% off at all retailers. So yes, that means you can land a They’re Real! Mascara, Roller Lash Mascara, BADgal BANG! Mascara and more for half the price everywhere Benefit is sold.

Take 20% off the Lips ‘N Lash Starter Kit and expect PowerPlump Lip Balm in Big O, Full-On Plumping Lip Gloss in Dolly and BUXOM Lash Volumizing Mascara in Blackest Black. Plus, shipping is free!


For National Lash Day, you can enjoy 30% off all lashes sitewide. redeem code CRAZY LASHES to unlock the bargain.

Head over to Amazon or the official Grande Cosmetics website to get a Large GrandeLASH-MD or Medium GrandeLASH-MD at 30% off. But this offer is only available for today, so hurry!

Looking to try something new? Ilia is now giving you the opportunity by giving away a free Limitless Lash Mini with any order over $50.

Image of white mascara tubes

One more reason to love Lancôme! Right now you can buy one mascara and get the second free. You can also enjoy a free Bi-Facil sample with any $40 mascara purchase. Just use the code LASHLOVE at the register.

Get ready for spectacular lashes! With the purchase of the Visionary Lash, you can get a free Visionary Lash adhesive.

As if we weren’t already obsessed with MAC, now you can spend $25 or more and get one of their bestselling lash or brow products for just $5 at checkout. Yes please!

Image of bold eyeliner and lashes
MAC Cosmetics

If you’re looking for your new favorite mascara, you just found it. Milani is offering 25% off its highly rated Anti-Gravity Mascara. Just use the code LASHDAY at the register.

Fan-favorite brand Morphe is offering two sets of Morphe’s Premium Lashes for $18 with promo code LASHLOVE.

Would you like to add a new mascara to your beauty range? Well, try two instead with Target, buy one and get one 25% off mascara deals.

Image of female eyelashes close up

The cute and flirty brand is giving away a Better Than Sex waterproof liquid eyeliner and a pair of false eyelashes for free with any purchase of $65 or more. You can also head over to Amazon and mark a Better Than Sex mascara on sale for $21 (orig. $23).

One of our favorite beauty retailers is slashing 30% off all major lash brands, like COVERGIRL, KISS, L’Oreal, Maybelline and more.

When we think edgy, we think Urban Decay. The iconic brand is offering 30% off its must-have mascaras in honor of this incredible day.

Image of women wearing bold green eye shadow
Urban degradation

Check out the New York Post Shopping for more content.

The third generation takes control of beauty giant Clarins

The third generation of the Clarins family takes over the helm of the beauty business. Clarins appoints Virginie Courtin-Clarins as Chief Executive Officer and Prisca Courtin Clarins as Chairman of the Supervisory Board.

About Virginie Courtin Clarins

Virginie Courtin-Clarins has been Deputy CEO since 2018. She will work alongside Jonathan Zrihen, Chairman and CEO of the Clarins Group, and her uncle Olivier Courtin, also CEO of the group.

“Over the past four years, I have deepened my understanding of our organizational structure and, above all, of the women and men behind our success,” Virginie Courtin-Clarins said in a statement. “I also acquired a solid experience that I look forward to putting to good use in my new position. The united and unwavering support of our family is a powerful driving force for me. I fully intend to take Clarins to new heights while continuing to deploy our ambitious CSR roadmap.

About Prisca Courtin Clarins

Prisca Courtin-Clarins succeeds her uncle, Christian Courtin-Clarins, father of Virginie Courtin-Clarins, who the company said wanted to step down as chairman of the supervisory board he had held since 2011, after stepping down from his operational role. . Prisca Courtin-Clarins also runs Family C Venture from her family, which earlier this year acquired Ilia Beauty.

“These appointments embody the company’s commitment to change within a framework of continuity,” said Zrihen. “With Virginie and Prisca at the helm of the company, we will continue to work together to write the next chapter in the incredible story of Clarins, while pursuing our Clarins Unlimited strategic plan which aims to focus on our brands, the good being and health Clarins is resolutely turned towards the future, while remaining true to the values ​​that have enabled us to become a global and responsible player in the beauty industry and the European leader in premium skincare.

How skincare brands can benefit from the Zoom Boom

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On London’s Harley Street, a center of excellence in cosmetic surgery, the Zoom Boom keeps rolling. It’s the name of the surge in demand for cosmetic treatments triggered by the fact that we’re all spending so much time on video calls, with our own thoughts watching us. As of 2020, as the pandemic spreads globally, it shows no signs of slowing down.

Many of these treatments are small-scale, minimally invasive procedures often referred to as “adjustments.” A new emphasis on clinical expertise is highly valued by consumers, and in turn, beauty brands are reworking and repositioning products and marketing accordingly.

“Consumer desire for a natural beauty product at any cost is dissipating,” says Ransley Carpio, investor and managing partner at beauty incubator Patina. “There has been a maturation of the push from pure natural to a new emphasis on results and efficacy.”

The worlds of skin care and aesthetic clinics may have been somewhat siloed in the past, but there is a lot of overlap now. Brands are looking to capitalize on the intersection as more beauty customers walk through the doors of clinics and seek advice from credentialed experts, with heightened expectations for what skincare can do for them .

According to the company, income from the clinic of Dr David Jack, a cosmetic doctor, jumped 50% after the end of the first pandemic lockdown in the UK. Its staff maintained a waiting list to respond to new patient requests. “There has been a big rebound in beauty services. People can’t wait to see a professional again,” notes Lauren Leibrandt, head of beauty and wellness investment banking at Baird, lead underwriters in beauty chain European Wax’s billion-dollar IPO. Center in 2021.

The clinic as a workshop

It is a rapidly changing landscape. “The language and perception of professional or medical-grade skincare has been quite stuffy and clinical in the past, but the field is ripe for disruption,” says Dr. Jack of his eponymous skincare line. “On social media, I do a lot of treatment education and how good skincare is the foundational step that should be the start of any kind of aesthetic journey.”

As more and more young consumers visit clinics for treatments, the clinicians they encounter may end up becoming hugely influential salespeople, whether they know it or not. Clinics are responding to demand by strengthening their customer service and emphasizing accessibility. “These establishments are becoming so much less intimidating,” says Katie Thomas, who heads the Kearney Consumer Institute, a consumer insights think tank.

Weekly Recap: Target Adds New Beauty Brands, Fenty Named Beauty Company of the Year and More

Here’s your weekly recap: the most viewed stories on our site for the week ending February 12, 2022.

Last week, Target introduced nearly 40 new beauty brands, including own and black-owned brands, in-store and online. Half of the new brands are exclusive to Target, with hundreds of new options for hair, nails, makeup, skincare, bath and body.

Additionally, Rihanna’s Fenty Beauty was named Beauty Company of the Year by Beauty Packaging. Don’t miss the story where we take a look at some of Fenty’s packaging highlights in 2021 and share insights from global brand design leaders in the cosmetics industry.

In financial news, Famille C Venture, a French investment company founded by Prisca Courtin-Clarins under the aegis of Famille C, the Courtin-Clarins family holding company, has agreed to acquire own make-up brand Ilia Beauty.

Here are our 10 most viewed stories from the past week:

1. Top 50 Cosmetics Companies Ranking

2. Target adds 40 new beauty brands

3. Ranking of the 50 best cosmetic companies 2021

4. Fenty Beauty Launches Icon Refillable Lipstick

5. Rihanna’s Fenty Beauty is our Beauty Company of the Year

6. The biggest beauty industry deals and acquisitions in 2021

7. The best beauty brands in the US – ranked by Cosmetify

8. Ilia Beauty is acquired by Family C Venture

9. Entrepreneur Lisa Barlow sells beauty brand N+B to Channel Op.

10. L’Oréal Actions 2021 Annual Results

Thanks for reading our latest news. We will have a new list for you next Monday.

Have a good week!

Coty and L’Oréal see fragrance boom, while Unilever plans to buy more beauty brands

Coty Inc., the L’Oréal group and Unilever all released quarterly results this week, with notable sales growth across the board.

Highlights included the substantial rebound in fragrances, as noted by both Coty and L’Oréal, as well as the continued importance of the Chinese market in driving sales growth for all beauty brands and divisions. Unilever faced a tense earnings call, given the poor public performance the consumer goods conglomerate has faced over the past year. But company executives have also expressed a clear desire to invest and add more beauty brands to its portfolio, as this is seen as key to the company’s long-term success.

Glossy has rounded up the latest earnings, breaking down the highlights of each.

Coty Inc.
Coty announced its fiscal 2022 second-quarter results on Tuesday, noting that net revenue rose 12% from its prestige and consumer beauty units. This matched the growth forecast. The Prestige Beauty unit saw a 12% year-over-year sales increase, while Consumer Beauty sales were up 11% year-over-year. The earnings report noted that retail sales in travel doubled in the first half of the fiscal year, compared to the same period in 2021. Sales of Prestige fragrances increased by double digits in the second quarter, almost all brands contributing to it.

During the earnings call, CoverGirl, Rimmel and Max Factor were repeatedly cited as drivers of the Consumer Beauty unit. CoverGirl notably launched skincare in November 2021 and added actress America Ferrera as a brand ambassador. CoverGirl also took part in an Amazon shopping livestream alongside nail brand Sally Hansen, generating 1.6 million views and 3 million impressions.

“The idea isn’t to just launch another mascara or another moisturizer,” Coty Inc. CEO Sue Nabi said on the earnings call. “Coty’s vision is to build categories hand in hand with retailers. And that’s exactly what we did on Consumer Beauty… CoverGirl [regained] market share in the United States for 26 weeks out of the last 40 weeks, because we decided that we were going [categorize the brand] of its own beauty.

On the Prestige Beauty side, Gucci Beauty received an extended call during the earnings call. Nabi said Gucci makeup sales had doubled in stores and DTC e-commerce accounted for more than 50% of sales. Gucci makeup sales in China have tripled year-on-year, and makeup sales in China now exceed Gucci fragrance sales. In both the second quarter and first half of fiscal 2022, Gucci makeup sales more than doubled year-over-year.

L’Oreal Group
The L’Oréal group announced phenomenal growth in its fourth quarter and full-year 2021 results on Wednesday, with sales up 15.3% to just over $37 billion. All four beauty divisions grew in 2021, with active cosmetics – including brands like La Roche Posay, SkinCeuticals and CeraVe, among others – leading the pack. They saw their sales increase by 31.8% year-on-year compared to 2020 and by 56.6% compared to 2019. However, L’Oréal Luxe is now the largest division of the group with more of $12.3 billion in sales, surpassing the consumer products sector. Luxe fragrances enjoyed “remarkable” success, according to the earnings report, with sales up 27% year-over-year.

“There are several reasons for [the success of fragrance]. First, perfume is linked to new consumption behaviors, centered on pleasure and well-being. Secondly, perfume allows you to regain a social life, just like makeup. All customers around the world wanted to return to a more active social life,” said Cyril Chapuy, Chairman and CEO of L’Oréal Luxe, during the earnings call. “But there are also fundamentals [behind] fragrance growth, [which] is the explosion of the Chinese market.

Despite strong sales growth, L’Oreal shares were down on Thursday on investor concerns that higher marketing spending was cutting profitability. Jefferies equity analyst Molly Wylenzek said in her equity research that she expects marketing spend to be overlooked by the public market. L’Oreal increased advertising and promotions in the second half, spending approximately $2.29 billion on marketing in 2021, an increase of 1.9% over 2020. Nicolas Hieronimus, CEO of L’Oreal Group, justified this increase during the earnings call.

“In this rebound year, we rebalanced a bit to allow (the consumer products division) to invest more heavily in their brands, and it paid off,” he said.

Unilever released its results for the fourth quarter of 2021 and full year 2021 on Thursday, with sales for the beauty and personal care units rising 3.8%, including 3.0% due to price increases and 0.8 % increases in sales volume. All categories grew except for skin cleansing, which declined following strong demand the previous year. The prestige beauty unit, which includes Tatcha, Hourglass Cosmetics and Paula’s Choice, among others, saw double-digit growth across all brands as channels reopened, with e-commerce a strong contributor. Overall, Unilever’s e-commerce growth was 44% and now accounts for 13% of Unilever’s sales.

Beauty and Personal Care underlying operating margin remained flat, with high material palm oil inflation having a particularly strong impact on gross margin, despite product price increases. Brand and marketing investments were lower overall due to setbacks in Europe and Southeast Asia, where Covid-19 restrictions impacted sales and marketing opportunities.

Of course, all the new beauty neutrals were juxtaposed against the backdrop of Unilever’s troubles. Unilever lost a bid for GlaxoSmithKline’s consumer goods unit after the company rejected a $67 billion bid in late January. Following the news, it was revealed that activist investor Nelson Peltz had bought an undisclosed stake in the company and that Unilever would cut 15% of its senior management jobs, resulting in the loss of 1,500 positions.

“After months of careful consideration, the board concluded that accelerating our transition to consumer health, wellbeing and beauty as two highly attractive adjacencies would position Unilever for faster growth. for decades to come,” Unilever CEO Alan Jope said when the results were released. to call. “This was the origin of what were to be confidential discussions with GSK and Pfizer.… We are absolutely committed to moving the portfolio to these attractive spaces of beauty and consumer health and well-being, but we are more patient [now] with how we get there.

28 Black-Owned Beauty Brands To Buy In 2022: Makeup, Skincare, Hair & Wellness

In an industry thriving with ingenuity, black beauty entrepreneurs are staking significant territory in every category: clean formulas for textured hair, results-driven serums, tint-free makeup, and easy-to-drink feel-good tonics. If this innovation alone is something to celebrate, so is the evolution of the support ecosystem.

Over the past two years we have seen Aurora James launch the 15 Percent Pledge, a nonprofit that encourages retailers to stock Black-owned brands in proportion to demographics. Thirteen Moon emerged as an online hub for black- and brown-led beauty lines (a partnership with JCPenney arrived last fall). At the same time, destinations like Nordstrom have made concerted efforts to expand their range and reinvent the shopping experience to better serve everyone; Ulta, which includes the founder of Pattern Beauty Tracee Ellis Ross as a diversity, equity and inclusion advisor, just announced a new round of investments focused on customer and brand development. Such avenues for ground-level support are significant, as evidenced by incubator programs led by Sephora and Glossier, alongside similar efforts by independent beauty collectives, all with a mission to support a growing class of leaders. diversity and bring new ideas to life.

The result — already, and in the months and years to come — is a serious wishlist of black-owned beauty and wellness must-haves. Here the vanity lounge brought together 28 companies making waves, from doctor-backed skincare lines with a Hollywood fan club to fashion-favorite makeup brands. Consider your needs covered, from head to toe.

All products featured on Vanity Fair are independently selected by our editors. However, when you purchase something through our retail links, we may earn an affiliate commission.

Halo Infinite fans buy nail polish for Halo Infinite skin, get Forza Horizon 5 skin instead

Halo fans were left disappointed after buying nail polishes for sleek Spartan skin, only to find out the included cosmetics were for Forza Horizon 5.

Early 2022 saw Microsoft announce a neat collaboration between Xbox and nail polish brand OPI, with verifiable shade names like You Had Me At Halo, N00berry, and Can’t CTRL Me. The announcement also promised a cool Halo Infinite and Forza Horizon 5 cosmetics for those who spent some money on polishes. The Halo cosmetic is a shimmering Spartan recolor with a radiant look, while the Forza Horizon 5 cosmetic is a gorgeous sunset shaded livery.

See more

They’re both undeniably stylish, but some Halo fans felt a bit cheated after only receiving codes for the Forza cosmetic (thanks, Kotaku). While the current terms and conditions on OPI’s site state that codes for the Halo Infinite cosmetic are only available through Amazon (Forza Horizon 5 skin is from Ulta purchases), a quick look at Wayback Machine shows that these conditions were not originally listed. The whole thing has caused confusion, leading some to make duplicate purchases to get the desired in-game cosmetic.

As if things weren’t already a bit of a mess, it turns out that the OPI Halo skin isn’t even in the game yet. Players won’t be able to use the cosmetic until a game update, due no later than March 1.

I’m a huge fan of this collaboration – beauty and gaming are two of my main hobbies, so it’s always really cool when worlds collide – so it’s a shame it seems to have been missed by a bad communication. Hopefully, this won’t discourage future collaborations with beauty brands.

Assistant Social Media Marketing Manager

We are an innovative sustainable lifestyle start-up and clean beauty brand with exciting plans to scale rapidly in the e-commerce space in Australia and globally

We are looking for a Marketing and Community Relations Champion to join us in helping lead our sustainable skincare movement. This is your chance to use your creative skills and ingenuity to build a brand from scratch and most importantly have fun along the way!

Working closely with the Founder, you will be responsible for executing marketing campaigns aimed at increasing brand awareness, building a strong and loyal fan community with the ultimate goal of achieving company revenue goals. ‘business.

If you’re looking for a meaningful and impactful career in a goal-driven company, we’d love to hear from you!

The main responsibilities of the position include:

  • Creative development and execution of social media and content strategy
  • Coordinate and execute online social media campaigns to drive traffic to e-commerce website
  • Collaborate with cross-functional partners: creative, production and digital agencies to execute social media posts and campaigns in accordance with marketing plans and business objectives
  • Conceptualize and design creative marketing messages and pieces across all communication channels (social media, email, online posts, influencer marketing)
  • Help grow the influencer network and manage all mailings and track all influencer deliverables
  • Foster dialogue, respond to questions or feedback, and increase engagement with consumers, advocates, and influencers across all brand channels
  • Own execution of Instagram, Tik Tok and Facebook content that combines both inspirational messaging and a product focus to drive engagement and site traffic
  • Participate in the management of marketing and promotions with our various distribution and wholesale partners
  • Weekly and monthly reporting to track the performance of our marketing campaigns


  • At least 2-3 years of practical experience in social media and marketing
  • Excellent technical skills and creative expertise in creating tik tok/Instagram style reels.
  • Take the pulse of the latest trending social media technologies
  • Highly motivated and positive team player who takes initiative but remains flexible and calm in a fast-paced, results-oriented environment
  • Attention to detail and the ability to be resourceful are a must
  • Good communication skills in written and spoken English
  • Passionate about visual storytelling; you can curate beautiful content (images and videos) and openly obsess over the aesthetics of Instagram feeds
  • Data driven – you know how to determine what works and what doesn’t
  • Solid creative experience is a plus; photography and/or graphics
  • Previous experience with beauty or health brands is highly valued

Atelier Cologne leaves, Samuel L. Jackson honored, Shinola’s mattress – WWD

Atelier Cologne is pulling out of the United States and Canada, the brand announced Thursday in an email to customers obtained by WWD.

The email stated that Atelier Cologne was “entering a new chapter for the brand to create even more modern and elevated scents to inspire the next generation of fragrance lovers”, and that to “return with an all new Atlelier Cologne”, the company will withdraw from the United States and Canada by mid-March.

Online and in-store operations in the United States will be closed. Currently, Atelier Cologne is offering 40% off on its website.

Atelier Cologne was acquired by L’Oréal in 2016, at a time of heavy niche fragrance offerings. At that time, industry sources estimated the brand had between $55 million and $60 million in wholesale revenue.

Atelier Cologne was launched in 2009 by Sylvie Ganter and Christophe Cervasel, who elevated cologne into fragrances containing higher concentrations of essential oils, called Colognes Absolues.

A L’Oreal spokesperson did not immediately respond to a request for comment.

Some niche beauty brands have encountered problems after their acquisition, especially since the outbreak of the coronavirus. L’Oreal competitor Estée Lauder Cos. recently closed Becca and Rodin Olio Lusso, acquired in 2016 and 2014 respectively. — ALLISON COLLINS


Samuel L. Jackson is the Chairman’s Award recipient for this year’s NAACP Image Awards. The actor will be honored at the 53rd annual awards show, which will air on BET on February 26.

Samuel L. Jackson
Lexie Moreland/WWD

The Chairman’s Award recognizes accomplished creatives who use their platform for public service. Past winners include John Lewis and Ruby Dee, Danny Glover, Tyler Perry, then-President Barack Obama and Maxine Waters.

“Many may not know that prior to his acting career, Jackson was an outspoken activist in the civil rights movement in the 1960s, even serving as an usher at the funeral of Martin Luther King Jr. His continued public service and his advocacy for social change makes him an excellent recipient of the President’s Award,” said Leon W. Russell, Chairman of the NAACP National Board of Directors, in the announcement of the award.

Over his decades-long career, Jackson appeared in more than 100 films, with notable roles such as Spike Lee’s ‘Jungle Fever’ and Quentin Tarantino’s ‘Pulp Fiction’ earning him an Academy Award nomination for Best actor in a supporting role. Jackson – who remains one of the highest-grossing actors in the world – will also receive an Honorary Academy Award this year, along with Elaine May and Liv Ullmann.

The actor has a busy year ahead of him. Jackson’s many projects on file for 2022 include Matthew Vaughn’s spy film “Argylle,” a Marvel series, and “The Last Days of Ptolemy Grey” for Apple TV+. —KRISTEN TAUER


In what could be considered another example of brands aimed at home customers, Shinola has partnered with Serta to create the 313 mattress collection. The Detroit-based accessories and lifestyle brand is all about rebuild his hometown and the numeric name is his area code.

Shinola Hotel

The Shinola Hotel in Detroit.

The three-style collection is meant to showcase Serta’s philosophy of comfort. Shinola’s design influence can be seen in its lightning bolt logo which is embroidered on the mattress and the bold striped trim.

After entering the home category a few years ago, Shinola has found the segment very successful, according to Shinola’s vice president of creative design, Ruthie Underwood. The brand also owns a hotel in Detroit that opened in late 2018. Serta isn’t exactly an unknown partner, as the company provided a different style of Serta mattress for the hotel. The company does not plan to open more hotels at this time, Underwood said.

The 313 memory foam mattress is offered in twin XL, queen, and king/California king sizes with retail prices ranging from $890 to $1,500. Style 313 ships to buyers in a box so a box spring is not required. Underwood said part of the appeal of the collaboration was not necessarily to deliver a high-priced item. It was more about expanding the relationship with Serta and creating a quality mattress for the home, she said. The 313 mattresses will be sold through Shinola and Serta locations, as well as the Shinola home store in Detroit and select home-related stores. At this point, the company has no plans to sell its 313 mattress to hotel guests, as some major hotel chains do.

Looking ahead, Shinola is gearing up for the launch of a new women’s platform, more products and the expansion of its US portfolio, “very carefully selected products that are made in the USA,” said said Underwood. — ROMARINE FEITELBERG


Missoni and ACBC have renewed their partnership to release a second drop of sustainable sneakers.

Initiated last year, the collaboration between the Italian luxury house and the Milanese start-up specializing in the design and production of eco-responsible shoes has expanded with a limited edition style with vintage accents.

Called Basket, the sneakers revisit an archive model designed by the brand’s founder Ottavio Missoni in the 90s with sustainable materials. Entirely made in Italy and offered in low-top and high-top versions, the trainers feature a fruit peel upper, inner lining and heels made from recycled plastic bottles and soles mixing rubber and corn-derived materials.

Featured in primary color combinations as well as more muted accents in teal, lilac and light blue tones, the style also bears Missoni’s signature logo and zigzag pattern.

The Basket sneakers launched at physical and online Missoni and ACBC stores on Wednesday, retailing at 385 euros and 395 euros for the low-top and high-top versions, respectively.

The new Basket sneakers from Missoni and ACBC.

The new Basket sneakers from Missoni and ACBC.
Courtesy of Missoni

ACBC – the acronym for Anything Can Be Changed – was created by Gio Giacobbe and Edoardo Iannuzzi in 2017 via Kickstarter, and last year became the first Italian footwear company to achieve B Corp certification. The firm has collaborated with EA7 by Giorgio Armani, Alice + Olivia, Love Moschino and Save the Duck, in addition to Missoni. —SANDRA SALIBIAN


Fanatics is ready to help college athletes capitalize on their images and likenesses.

Fanatics, the nation’s largest licensed sports retailer, is teaming up with OneTeam Partners to launch a co-branded jersey program featuring the name and number of current student-athletes, beginning with the fall college football season .

OneTeam, which specializes in marketing athletes’ group rights, will work with Fanatics to offer current college football players the opportunity to be compensated for their inclusion in officially licensed jersey customization programs.

Last year, student-athletes across the country won the right to earn money from their names, images and likenesses, or NILs, following a change in NCAA policy.

Fanatics and OneTeam Partners logo

The logo of the new partnership.

Although the Fanatics and OneTeam initiative starts with football, it is expected to expand to other sports in the future.

“As the commercial landscape continues to develop for college athletes, their collective value is only beginning to be realized,” said Malaika Underwood, senior vice president of licensing at OneTeam. “Our goal has been to create large-scale licensed product programs that would otherwise not be possible without group rights. The Fanatics Jersey Program, which will cover schools and eventually both men’s and women’s sports, will give fans the opportunity to purchase their favorite college athlete’s jersey and is exactly the type of thing we can help bring to market. What we bring on the athlete side is in addition to Fanatics’ existing strong partnerships with most major colleges and universities.

Fanatics already partners with more than 150 colleges and universities across the country, selling products online, in physical stores inside stadiums and arenas, and through wholesale channels.

“Large-scale group rights for college athletes is the only way to move this agenda forward,” said Derek Eiler, executive vice president of Fanatics College. “OneTeam is the perfect partner because of its expertise in group licensing and its thoughtful approach to the university. Aligning with OneTeam was a critical step in developing a scalable and effective college football jersey program. We are excited to create an even deeper connection between schools, college athletes and fans through licensed products.

Fanatics will offer customizable Nike, Adidas and Under Armor football shirts and OneTeam will manage group rights for athletes, who can choose to participate through the Compass NIL app.

OneTeam was launched as a joint venture between the NFL Players Association, MLB Players Association and RedBird Capital Partners to maximize the collective value of athlete rights in the areas of group licensing, marketing, media and investments. — JEAN E. PALMIERI

Hailey Bieber’s Beauty Mark Is Almost Here, That’s What We Know So Far

Over the past few years, myriad celebrities, including Selena Gomez, Harry Styles, and Ariana Grande, have launched their own makeup and beauty brands, and so far, it looks like 2022 will continue that trend. In a recent interview with WSJ Magazine, model and media personality Hailey Bieber has revealed that she too will be throwing her hat in the ring. Although she’s been teasing her own line for some time, she informed readers that her brand, which will be called Rhode, is nearly complete and almost ready to launch.

This content is imported from Instagram. You may be able to find the same content in another format, or you may be able to find more information, on their website.

However, rather than being a traditional makeup or skincare line, the Bieber brand will focus on one thing: glowing skin. Considering the creative director is a California girl at heart and constantly flaunts her flawless, glowing complexion on Insta, it just seems fitting. While she didn’t reveal a specific launch date or give intimate product details, she promised the brand would be unveiled within a year. Likewise, in a recent bikini photo on her IG with the caption “Glazed [donut] skin all 2022. Tell a friend,” Bieber briefly tagged the mark, before unchecking it for some unexplained reason. Despite the mysterious missing label, the caption alone undoubtedly gives some insight into the line’s primary skincare focus.

As for pricing, she informed readers that her products will be comparable in cost to other celebrity beauty lines such as KKW Beauty and Kylie Cosmetics. Even though Bieber has seemingly hid her brand in secrecy, the few details she’s revealed so far give us a good idea of ​​the product line and theme. And, given her enviable complexion and significant social media presence, Rhode Beauty is sure to be one of the biggest and most exciting launches of 2022.

Consumer tests: from product evaluation to performance evaluation

Consumer testing has been applied to testing various personal care products such as skin care, hair care, sun care, makeup, or toiletries. targeting a multitude of consumer types. With the digitized evolution from how to shop, but also the personification of personal care itself, these testing methods address the importance to beauty brands of be closer to consumers and their new expectations around the world.

Multi-criteria approach

Since the origin of the Beauty industry, consumer tests have offered the possibility of scientifically evaluating, globally or separately, simultaneously, the tolerance, organoleptic properties, insights, perceived performance and overall satisfaction of products.

For two years and the appearance of Covid, consumer perceptions have been very important elements in measuring the impact of wearing a mask on the properties of the face care (moisturizer, foundation, non-comedogenic). It is the best way to know better the performance of skin care when the conditions of temperature, pH, Co2, friction change noticeably.

Claims evaluated by consumer testing must not be misleading and must provide sufficient grounds for consumers. IN EU, UK and ASEAN – depending on specific claims for US, Canada, Korea, Japan and China – they must comply with the 6 common criteria provided for in EU Regulation 655/2013, which include compliance with legislation, truthfulness, evidence, adequate and verifiable, sincerity, fairness, informed choice. Information such as name, description, brands and images must be useful, clear, fair, truthful, understandable and objective.

The information obtained through these consumer tests is used for a variety of purposes, including screening of prototypes, competitive evaluations, product development, objectification of tolerance and efficacy. It allows to justify all types of claims on all types of subjects for finished products but also for active ingredients.

The multiple advantages of these protocols

Good cost/results ratio for a fast and reliable methodology,

- Large panels targeting different types of consumers and ethnicities all over the world,

- Dedicated terminology and specific questionnaire. Variety of self-assessment systems: scales, all that applies (CATA) check question with simple comparative tests and structured questions regarding the extent of acceptance.

- Knowledge of the behaviors behind shopping habits and beauty routines.

- Digital Process and Imaging Opportunity with complementary mobile devices and software: Head scan…

Study results with many benefits

- Multi-criteria evaluation: tolerance, efficacy, texture,

- Expert control and statistical analysis and scientific data,

- Easily understood by consumers.

The personal care industry is aware that more information is needed to determine why products are well received by consumers. For product development and the definition of marketing and communication strategies, this information is crucial to ensure that the product experience corresponds to the branding and the product message. Additionally, these test protocols help both marketing and R&D teams, providing a great opportunity to better understand consumer satisfaction. It helps to communicate better with target users and increase market success. Finally, the product whose safety and effectiveness have been evaluated by the panels becomes a more reliable option in the minds of consumers.

Trinny Woodall: From Fashion Guru to Founder of a Beauty Empire

The woman once known for her tendency to grab the breasts of TV fashion redesign contestants stands in her office, describing the importance of her company’s new enterprise resource planning, or ERP, software.

Bringing local distribution into major markets such as Australia is one part of growth plans this year for Trinny London, the brand founded by Trinny Woodall. His longtime partnership with Susannah Constantine on the BBC makeover show What not to wear, which aired between 2001 and 2007, became a television phenomenon.

The discerning eye and highly practical style that Woodall, 57, once brought to the fashion choices and bra fit of thousands of women is now deployed on the high-end makeup brand she founded in 2017. The range is sold almost exclusively online. , directly to the consumer by the company.

Frankly, you’d forgive Trinny, the GM, for being pretty “on” everyone talking about Trinny, the tit-grabbing TV presenter.

But she takes it in her stride: “I think careers are cyclical, except when you finally find your entrepreneurial spirit. . . I was 10, 10, 10. . . and then I had, I’m ready. . . and that was when I was 50. So all the things I’ve done before, in a way, gave me this idea of ​​what I can bring to the table when I started Trinny London.

Sarah-Jane Woodall – Trinny was a childhood nickname that stuck – always had an entrepreneurial streak. Whether it was washing and ironing shirts for £1 a piece during her baccalaureate or selling socks during an unhappy time as a City assistant, having followed her father into finance: “I didn’t like that. And it was very male dominated. . .[it] went down very quickly.

There was a stint in rehab for alcohol and cocaine addiction, before a newspaper column with Constantine led to TV shows and makeovers around the world. The couple’s fashion advice business was launched during the frenetic last months of the first dotcom boom, before disappearing in 2001. Monetizing their idea – collecting data from tens of thousands of women who were of interest to large companies – took longer as the market remained warm.

Still, there were leadership lessons from this flop. “Trust your instincts more,” she says. “Raising too much money too quickly, because fundraising was incredibly easy. It was two meetings and you got it.

When it came to Trinny London, who uses Match2Me, an online tool to put together stackable pots of face, eye and lip color based on a customer’s skin tone, Woodall stuck to the two things she learned during his first stint as an entrepreneur. First, trust yourself: “The principle was very much in my mind from the start: that I wanted to do personalized makeup for women and that I wanted to target people aged 35 and over. I wanted to do cream products and I wanted it to be premium.

On the finance side, the business started with two brainstorming interns and the money raised from Woodall’s daughter’s godfather and a school gate mother who worked in the cosmetics industry. Quirky storyboards about product evolution or customization, first created around the kitchen table, are reflected in his home’s “cabinet bank” where Woodall has info sheets to keep track of things. today: “I have every number on the board of this company. . . month by month, what we launched, what are the figures and then for the current year, what we are going to do. . . I really like visualization.

Woodall was still experimenting with colors and making women in his bathroom as part of his Match2Me algorithm research when the money ran out. “I literally thought ‘what do I have in my house?'” Woodall says. “So I just sold all the clothes I had.”

After decades of compulsive clothing shopping (her dry January version is ‘January without spending’), two sales have brought in around £60,000.

“And I have a shitload of clothes now. You’re probably thinking, ‘Jesus Christ, I saw her fell’.

Wardrobe slaughter is just one thing you can see Woodall doing on the internet. At a Trinny London pop-up event in New York, its appeal is such that two women flew from Chicago to meet the woman they first saw on Instagram using a dog diaper in lockout to tint eyelashes. A recent (tasteful) post had her mid-bikini wax while others wrapped presents in the background.

The energetic content of its personal and corporate social media channels, with millions of subscribers, is integral to the brand’s success. And what you see is what you get: “I’m pretty consistent,” says Woodall. “I’m pretty long in the tooth and I’m used to the skin I’m in. . . the Instagram Trinny you see is the person I follow in the office.

There are impromptu Trinny moments. But most of its health, beauty and fashion productions are carefully coordinated and filmed one day a week. “It’s about how you make it feel, ultimately, organic. And I think it takes a lot of work,” says Woodall. “On social media, we make a plan that’s two months in advance . . . we have the stories for every day. The amount of content we produce as a business is probably 10 times that of any other beauty mark.

For Woodall, “it’s actually daily market research.” The brand receives thousands of comments and direct messages daily. “Every day I go to sit on the toilet at lunch [and read the feedback] and I will do it in the morning when I wake up. . . what are they thinking? How do they feel? It tells me so much and they know so much.

None more than the Trinny tribe – devoted fans of the brand who now number 100,000 women in 16 countries; a carefully maintained social media network.

So much for the doubts expressed by some would-be investors in the notoriously male-dominated world of venture capital when Woodall was raising funds, before being backed by Unilever Ventures.

“I remember one particular VC saying, ‘you’re totally wrong about the demographics, you have to be millennial or it’s not going to work.’ And I said, ‘you don’t believe there are women online, which are the women I’m talking to. They just don’t have anything that meets their needs right now, and that’s why they don’t buy.

Woodall has only raised £7m in funding, including a small round as pandemic panic sets in and the world is on lockdown. In fact, it supercharged the business. It has redeployed staff to do virtual appointments online. “We had 3,000 reservations the first day. . . what I call our sleeping customer came to buy.

Sales have more than tripled to £44m in the year to March 2021. The brand has now made over £100m in revenue since launch, is growing rapidly and has gross margins of 60 to 65%.

Woodall won’t talk about reviews, but avoids comparisons to other makeup brands, such as the millennial-focused Glossier. [make-up and beauty] as a business, I would say yes. But we won’t be just that as a company,” she says.

Trinny London will launch next month in a new arena, with feverish online speculation suggesting it could be haircare and skincare, clothing, lingerie, handbags or even retail physical.

Three questions for Trinny Woodall

Who is your leadership hero?

Chrissie Rucker, founder of The White Company. She is a truly inspiring businesswoman. Having made the family business a global leader and a household name in all things ‘home’, she is a wonderful combination of leadership, motherhood, femininity and strength.

If you weren’t a CEO/executive, what would you be?

A makeover expert or therapist.

What was the first leadership lesson you learned?

That I don’t have all the answers, and that I now have people on the team who know more about an area than I do and realize how much of a relief and support it is, instead of me give a hard time that I don’t know everything!

“I knew I wanted to have five verticals,” says Woodall, who is already working on the third launch. “I told the VCs that. . . we’re going to launch this, but we’re going to be a personalized platform for women to find what they need and get emotional support in how they get it.

Plans this year include a push into the United States — and more hiring. The workforce doubled during the first UK lockdown and is approaching 200. As she grows, Woodall is keen to keep everyone connected to the brand – which actually means to her.

She spent an hour at a distance with each new person entering confinement. When Covid permits, she roams the office, led by her assistant Louise, to track down those she hasn’t met in person. “I make a lot of big Zoom calls, but I want them to feel like I really know who they are.”

It’s too early to think about an exit from a company, Woodall says, where she still has “the majority by far.” But the prospect of a future payday is a marker of success: “It’s money to some degree, because I don’t own my house and I’m 57. And I want to own my own home,” Woodall says. “So it was more or less for myself that I did it. It’s a great motivation. I spent a lot of time becoming myself.

Woodall, who has struggled in the city’s rigid, masculine environment, clearly relishes his young, female-dominated squad and symbiotic relationship with the Trinny tribe. “The buzz I got from what I’ve done before [in makeovers] changed a woman in what she felt. . . there is nothing that pleases me more. . . make women say “because of Trinny London” or “because of that thing I watched, I feel this about myself”. . . it is deeply gratifying.

His next development, as an entrepreneur and boss, “is to not be in the weeds so much, because when you’re starting a business in those early years, you’re on every detail.”

Still, you get the feeling that giving up control of the details just isn’t a terribly trinny thing to do.

Best Gel Eyeliner – KXAN Austin

Which gel eyeliner is the best?

Although you’re a fan of pencils or liquid eyeliners, these aren’t the only formulas worth including in your makeup collection. Gel eyeliners have rich, creamy consistencies and buildable formulas that let you create countless looks, from razor-sharp wings to ultra-fine lower lash lines.

Several varieties of gel liner are available, ranging from paint pots to mechanical pencils. If you’re looking for a versatile formula, KVD Beauty Super Pomade Vegan Eyeliner can even be used as an eyebrow color or eye shadow.

What to know before buying gel eyeliner

What is gel eyeliner?

Gel eyeliners have rich, creamy consistencies that glide on lids without tugging or skipping. They dry out much less than traditional crayons and are more forgiving than liquid crayons. Most formulas are long lasting because they are water resistant or waterproof, making them suitable for everyday eyeliner or for special occasions.

Types of gel eyeliners

Many gel eyeliners come in jars and are applied with tapered eyeliner brushes. Others offer traditional or mechanical pencils that offer quick and easy applications. A handful of liquid gel coatings have brush or felt tip applicators. They have slightly thicker and smoother consistencies than regular liquid liners.

Tips for applying gel eyeliner

If you’re new to using gel eyeliner, there are a few tips to keep in mind to get the most out of your application.

  • Use an eyeshadow base with a gel liner to prevent formulas from smudging or migrating.
  • Invest in a professional-grade liner brush for precise application. Some people prefer flat angled brushes, while others prefer curved or tapered brushes.
  • To prevent the gel eyeliner from drying out, always make sure the jar or pencil is well covered with the lid or cap.

What to look for in a quality gel eyeliner

Common ingredients

Because gel eyeliners share the same consistency, it’s no surprise that they contain similar ingredients. Many formulas contain common ingredients like cyclopentasiloxane, silica, talc, isododecane, dimethicone, kaolin, and polyethylene. Some gel eyeliners are vegan or cruelty-free, while others may include plant-based ingredients. Gel liners suitable for sensitive skin are often formulated without artificial fragrances, parabens, sulfites, phthalates, or gluten.

Long-lasting formulas

Almost all gel eyeliners have long-wearing formulas that can last between eight and 24 hours. Some formulas are water resistant and can repel light amounts of moisture. Others are waterproof and repel more intense moisture exposure, such as raindrops, snow, high humidity conditions, or tears. A few gel liners are advertised as “stain resistant,” meaning they are less likely to migrate on their own or if lightly rubbed.

To finish

Most gel eyeliners have a glossy, light-reflecting finish, making them a popular choice for dramatic looks. Some gel liners, however, have more subdued gloss finishes. While they still deliver drama, they have less of an “in-the-face” finish. As a result, some people prefer gel liners with these understated finishes for daytime looks.

shade variety

Black remains the most popular gel eyeliner color, followed by dark brown. Some makeup brands only offer gel eyeliner in these two colors, while others, like MAC, KVD Beauty and Inglot, offer up to a dozen or more shades. Along with other popular hues like navy blue and charcoal, their collections include bolder colors like burgundy, pink, light blue, green, or white.

How much you can expect to spend on gel eyeliner

Drugstore gel eyeliners start at $5, and if you spend closer to $8, you’ll find several popular formulas from top brands. Gel eyeliners from high-end beauty brands cost between $18 and $30, and a few outliers can approach $35.

Gel Eyeliner FAQs

Do all gel eyeliner pots come with liner brushes?

A. No. While many drugstore formulas sell jars with mini brushes, it’s less common to see similar sets from high-end beauty brands. Most often they sell pots and brushes separately. That said, some high-end beauty brands sell brushes specifically designed to apply their gel liner.

Can I use gel eyeliner if I have oily skin?

A. Many people with oily skin use gel liner, only they help set it with eyeshadow primers and makeup setting sprays. However, some people with oily skin may find that some gel formulas may be too oily for their skin. In some cases, gel liners can contribute to excessive oil production around the eyes.

What are the best gel eyeliners to buy?

Top gel eyeliner

KVD Beauty Vegan Super Pomade Eyeliner

What do you want to know: This vegan eyeliner, a perennial favorite, has a smooth, creamy consistency perfect for creating wings.

What you will love: The waterproof liner has a bold, opaque pigment that lasts all day without flaking or migrating. You can also use it as eyebrow color and eye shadow. The liner is available in over 16 shades, far more than most gel liners. It is also cruelty-free and vegan.

What you should consider: The gel eyeliner jar does not come with a brush, and the jar may dry out before you use it.

Or buy: Sold by Ulta

Top gel eyeliner for the money

L'Oreal Paris Infallible Lacquer Gel Eyeliner

L’Oreal Paris Infallible Lacquer Gel Eyeliner

What do you want to know: If you are looking for an introductory gel line, this L’Oreal variety is ideal as it comes with a brush.

What you will love: The liner has a glossy lacquer finish that photographs well. It is a 24-hour formula that holds up well to moisture and humidity. The set comes with a tapered brush that makes ultra-fine lines and razor-sharp wings.

What you should consider: The eyeliner is a little drying, which isn’t ideal if you already have dry skin.

Or buy: Sold by Amazon

Worth checking out

Bobbi Brown Perfectly Defined Gel Eyeliner

Bobbi Brown Perfectly Defined Gel Eyeliner

What do you want to know: Bobbi Brown Gel Liner offers the best of both worlds with pencil-like application and a rich gel consistency.

What you will love: This mechanical gel liner is easy to sharpen with just a few twists. The long-wearing formula lasts up to 12 hours without fading. Because its texture is creamy and silky, it is appreciated by dry or mature skin.

What you should consider: When applied to the lower lash line, it may smudge or migrate throughout the day.

Or buy: Sold by Ulta, Sephora and Macy’s

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Sian Babish writes for BestReviews. BestReviews has helped millions of consumers simplify their buying decisions, saving them time and money.

Copyright 2022 BestReviews, a Nexstar company. All rights reserved.

Hailey Bieber just hinted at her own skincare line (again)

After a steady stream of celebrity beauty line announcements (most recently MGK and Harry Styles), Hailey Bieber keeps reminding us that she’s about to dip her toes in the skincare pool, too. After rumors started circulating last year that Bieber was launching a line of beauty products under his middle name, Rhode, we’ve only received drops and drops of information about the upcoming line, as her fans’ anticipation is only growing. Now, it looks like we should hear more information soon, with the model posting a teaser to her Instagram. “Icy skin 🍩🍩 all 2022. Tell a friend.” she captioned her photo in a bikini with glowing, wet skin, and a handy tag from Rhode Skin’s Instagram account.

Bieber has been teasing the skincare line for months, speaking to Demi Lovato on their podcast, 4D With Demi Lovato, back in September. “‘I’m going to get into the beauty world and start a business that’s been really exciting,'” she said in the episode. the first time I know that’s where I’m supposed to be and that’s what I’m supposed to do.

Bieber has previously shared her personal skincare journey, discussing her experience with adult acne in 2020 and detailing her “glazed donut” routine on her YouTube account last year. She also (unsuccessfully) filed several trademarks for beauty brands in the past, including “Bieber Beauty” before successfully filing one for Rhode Skin – and realizing the Bieber Beauty name had already been taken by her own husband. She’s clearly been planning the move for a while.

Although Rhode Skin’s Instagram account doesn’t have a single post yet, it already has over 43,000 followers, which no doubt suggests that people are eager for the new line’s release. After providing us with lockdown skincare tips on her Instagram, Bieber has earned her place as a skincare guru in the making, but it’s unclear when the launch date will be (yet). We’ll have to stay tuned to Bieber’s social media for any updates and hold tight for products that can give us that glazed donut shine.

Powder cosmetics: the industry is adapting to the boom in the market

The craze for a “zero waste” bathroom without liquid hygiene products in bulky packaging, mostly plastic, is now reflected in an increasingly substantial powder offer.

Different solutions have emerged: loose or compact powders to be rehydrated in a bottle (, Juliette) to reconstitute a liquid product and keep it, or loose powders to be used directly with water, such as the Perlucine range, the Les Yodi shampoos and cleansers, or Laboté face care masks in single-dose vegetable capsules.

All of these solutions are accompanied by a new, simple and practical gesture that appeals to consumers wishing to reduce their carbon footprint, while preserving the quality and sensoriality of the products they use on a daily basis.

All solutions are allowed

In this context, the latest launches seem to show a preference for the loose version of the powders. “Loose powder has the advantage of avoiding a shaping phase, compared to compact forms, and of dissolving more easily and more quickly in water, a priori, when reconstituting the product. But because it is designed to be diluted to become a shelf-stable liquid hygiene product, it requires preservatives,explains Stéphanie Reymond, founder and director of Square expert, a technical and marketing consulting agency specializing in cosmetics. However, this constraint can be avoided with the bulk version to be diluted with each use.

Latest launches include the all-new Shower gels JU. Scented with cotton flower, orange blossom, vanilla or even almond, they are found in the bathroom in the form of sachets of powder to be diluted. A secure glass-based pump bottle is supplied with the first order, as well as three 25-gram sachets of powder with various flavors which, once diluted in tap water, make it possible to reconstitute a liquid shower gel to keep. The very fluid powder mixes easily to formulate a product suitable for the whole family.

The doses packaged in paper and partly in a light recyclable plastic film are sent in a neutral envelope and can be stored for up to three years. “We wanted to shake things up by first offering a shower gel, a product that is usually 90% water. JU only keeps the remaining 10% of active ingredients in the form of a powder composed of 99% ingredients of natural origin,explains Karline Hamain, founder of the Juliet Brand.

For the future, the brand plans to develop a complete range of hygiene products for adults & children, including, next February, a toothpaste designed with the same concept and presented in the form of an 8 gram pack of powder to hydrate in a suitable pump bottle. . To support its strategy, the brand has joined forces with Norman health and beauty specialists Gilbert Laboratories to manufacture the products.

There are still few specialized players on the market. The formulation and packaging are quite technical,explains the founder of the brand.

Reinforcement of the industrial phase

As confirmed by Stéphanie Reymond, the manufacture of powdered products still presents some constraints.

In terms of formulation, the choice of solid surfactants is still quite limited, especially when one wants to satisfy criteria of naturalness, cosmos, and skin tolerance,” she says. “In terms of production, packaging is tricky. Due to the volatile nature of the powder, there may be risks when handling this type of ingredient: some mixtures are explosive, there are risks of inhalation and contact with the skin… All of this is at to avoid,” She adds.

The brand The first step, launched in 2019 in Aurillac, in the center of France, have in fact developed on the basis of their technical skills: as early as 2017, they filed a first patent on their production method. They now offer a wide range of 21 references: shower gels/cleansing gels for body & hair, face & hands, and shampoos, always in the form of powders to be diluted in a bottle, and refills in compostable PLA paper packs. The brand exports a lot, especially to the Nordic countries, and in January 2022 launched the first powder deodorant to be reconstituted (6 g) in a 50 ml roll-on bottle with an infinitely recyclable glass ball.

We were the first to define a formulation + production complex. Today there is a strong demand for tailor-made products based on our technology,explains Héloïse Fontaine, founder of the startup.

To meet this demand, the laboratory plans to step up its game with a larger industrialization phase, in particular with the support of ADEME, the French Agency for Ecological Transition – the company won the call for EETE projects as part of the France Relance state recovery program, which shows their commitment to sustainability. “The idea is to be able to supply large accounts, because they are more and more interested in our approach,says the entrepreneur.

As for Lessoniamanufacturer of ingredients & cosmetics and specialist in powders since the creation of the company, they have also chosen to strengthen their industrial facilities by purchasing a packaging machine for cosmetic powders.

Powdered products require industrial equipment and know-how that not all cosmetic companies can boast of. The problems are not the same, there are problems of mixtures, grain size, density, long-lasting… On the packaging side, a powder injector is certainly not the same thing as an injector intended for liquids,says Charles-Henri Morice, Director of Innovation.

In addition, the director points the finger at regulatory constraints which, for the moment, are not adapted to this new market and its very specific characteristics. “What can be considered as the finished product, the powder or the reconstituted product?” he asks. “The fact that the product is processed makes it all more complex, and we are struggling with this regulatory vacuum. Let’s take the example of preservatives: they must be in sufficient quantity in the reconstituted finished product, but on the other hand, under the European Cosmetic Regulations, there is a limit not to be exceeded in the dry product. It is therefore necessary to find the right percentage in the powder so that it is sufficient for the reconstituted product,explains Charles-Henri Morice.

Although very young, the category of powdered cosmetics/hygiene products requires adjustments due to high demand. This transition phase promises a bright future.

Good Glamm acquires majority stake in beauty and personal care brand Organic Harvest

Good Glamm Group, a content-to-commerce conglomerate, announced on Sunday that it has acquired a majority stake in beauty and personal care brand Organic Harvest, for an undisclosed amount.

Good Glamm will invest extra 75 crore in brand growth. The transaction marks Good Glamm Group’s foray into the bio PCB category, according to a statement.

“Organic Harvest was primarily an offline first brand. Now, as part of the Good Glamm Group, Organic Harvest will be able to leverage the group’s large digital audience,” said Darpan Sanghvi, Founder and CEO of Good Glamm Group.

Read also : “Our first principle is to build a brand with a purpose”

He added that Organic Harvest will have access to data-driven insights from the group’s content platforms on what consumers are looking for, as well as a strategic approach to influencer marketing with the full suite of services. and influencer marketing solutions from Good Creator Co to create meaningful campaigns with measurable results. RCI.

Sanghvi also said these campaigns will be integrated with Organic Harvest’s product development engine to accelerate the creation, launch and commercialization of skin and personal care products.

Launched in 2013 by Rahul Agarwal, Organic Harvest will continue to operate as an independent entity.

“Organic Harvest has over 700 employees. Yes, they have all been absorbed into the business. The Good Glamm Group-Organic Harvest partnership was born out of a shared vision to leverage content to commerce to exponentially grow organic BPC (beauty and personal care category).

“To go further, Good Glamm will invest even more 75 crore in brand growth,” said Organic Harvest CEO Rahul Agarwal.

He added that Organic Harvest has a current revenue rate of 75 crore and targets a revenue rate of 250 crores by March 2023.

Agarwal will work closely with Darpan Sanghvi, Priyanka Gill and Naiyya Saggi, co-founders of Good Glamm Group, as well as Sukhleen Aneja (CEO Beauty and FMCG Brands at Good Glamm Group) to accelerate Organic Harvest’s presence in India and globally. .

This acquisition continues the Good Glamm Group’s approach of acquiring innovative, fast-growing beauty brands in important BPC categories, and propelling them through a content-to-commerce strategy.

Brands associated with Good Glamm Group include MyGlamm, POPxo, Plixxo, BabyChakra, The Moms Co, ScoopWhoop, St Botanica, MissMalini Entertainment, Sirona Hygiene, Vidooly and Winkl.

Earlier this month Plixxo, MissMalini, Winkl and Vidooly parted company with Good Glamm Group. And, Good Creator Co, India’s largest creator ecosystem, was launched.

The Good Glamm Group’s current revenue is approximately $150 million and is expected to reach $250 million by March 2022. It completed acquisitions worth $270 million in 2021 using a combination of $100 million in cash and the balance of stock exchanges and earn-outs.

It is targeting IPO in FY23-24. In November 2021, Good Glamm Group entered the unicorn club with a valuation of $1.2 billion and raised $150 million from Warburg Pincus and Prosus Ventures. PTI SR HRS hours

This story was published from a news feed with no text edits. Only the title has been changed.

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6 Artists Who Launched Their Own Beauty Brands – Billboard

All featured products and services are independently chosen by the editors. However, Billboard may receive a commission on orders placed through its retail links, and the retailer may receive certain verifiable data for accounting purposes.

The list of celebrity-owned beauty brands keeps growing.

From hair care to nail polish and everything in between, musicians, models, influencers, actors and actresses have ditched beauty lines over the years, but things have seemed to skyrocket during the pandemic — which isn’t. not necessarily a bad thing, since most people were spending more time at home and prioritizing self-care.

Ariana Grande’s dream makeup line REM Beauty launched last fall and Becky G unveiled her makeup brand Treslúce in summer 2021, but the ladies aren’t the only ones making a splash in the world of beauty. Machine Gun Kelly, Harry Styles and Lil Yachty launched nail polish lines last year, and Pharrell launched its Humanrace skincare line in 2020.

To explore

See the latest videos, graphics and news

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With so many options to choose from, we’ve decided to narrow things down a bit to make it easier for you to shop for brands launched by your favorite music artists. Check out the list below, and for more beauty-related shopping recommendations, be sure to read our list of eco-friendly celebrity beauty brands.

Rihanna’s Fenty Beauty & Fenty Skin

When it comes to beauty and lingerie, Rihanna’s reign won’t stop. The billionaire beauty maven launched Fenty Beauty in 2o17. Since then, Fenty Beauty’s roster has exploded to include a range of Fenty Skin products, including toners, moisturizers, body butter, toning serum, and eye cream. And of course, Fenty Beauty’s must-have lip gloss bombs, foundations, highlighters and makeup brushes are a hit with makeup aficionados. If you’re looking to stock up, Fenty Beauty products are up to 70% off at You’ll want to move fast though, the sale ends January 24th.

Jennifer Lopez’s beauty JLo

Jennifer Lopez took her time creating JLo Beauty. The singer-actor spent more than a decade working on the brand before its official debut last year. Prior to launch, Lopez went through more than 100 product development cycles to carefully create her line of sumptuous serums, cleansers and hydrating cleansers designed to “work as hard as you do.” JLo Beauty sells for around $60 to $200. You can purchase JLo Beauty items from

The rare beauty of Selena Gomez

Selena Gomez’s Rare Beauty line is designed to make you feel good, without masking the unique features that set you apart. The vegan and cruelty-free beauty line includes everything from lip paints and bronzer to makeup brushes and hair clips. You will also find primer, eyeliner, mascara and foundation in the Rare Beauty collection. And the best part? Everything sells for less than $30, including the best-selling Selena’s Favs 4-piece mini set (pictured above).

Halsey’s face

Makeup without rules. Halsey’s About Face line aims to enhance self-expression. The line contains high performance, vegan and cruelty-free products for your face, lips and eyes. Bestsellers in the range include About Face shadow sticks (available in pearlescent or matte) and Matt Fluid Eye Paint (pictured above) which is available in over a dozen vibrant colors.

Lady Gaga’s Haus Laboratories

Welcome to her Lady Gaga home! Mother Monster has always had a theatrical flair, so a makeup line seems like a natural fit for the pop star. The New York native credits “experimenting with makeup” for helping her tap into the inner confidence that inspired her to create Lady Gaga. As for Haus Labs, the line was founded in 2019, becoming the first major beauty brand to launch on Amazon. The collection includes shimmering metallic eyeliners, liquid eyeshadows, dazzling lipsticks, lip oils, fun eyeshadow palettes and amazing eyebrow pencils.

Alicia Keys’ Soul Care

“Because beauty is not limited to the skin.” Alicia Keys made headlines when she decided to go makeup-free. The experience inspired Key’s skincare line, Soulcare. Designed for the mind, body, and soul, the brand’s product line includes new Nourishing Shea Butter & Bamboo Charcoal Cleansing Balm ($30), Be Luminous Powder Exfoliant, and Balm comforting lipstick ($12).

15 women-owned businesses to support in the UAE now and always – Emirates Woman

As women continue to support each other, women-led brands continue to grow and expand in this part of the world.

From sophisticated beauty brands to luxury concept stores, the UAE aims to empower women and celebrate inspiring talent in all walks of life.

As we move forward to 2022, Emirates woman has compiled a list of women-owned brands in the UAE to support throughout this year and forever after.

Jewelery Sana Al Maktoum

Sana Al Maktoum Fine Jewellery, the eponymous brand of Her Highness Sheikha Sana Al Maktoum, was first launched in 2020 with the first collection titled “My Treasure”, which is an ode to Her Highness’ late grandmother, the eldest Sheikha Sana. Since then it has gone from strength to strength, with the mantra at the heart of the brand being that a special piece of jewelry tells a unique story and can mark a pivotal moment in an individual’s life. Passionate about jewelry since a young age, Sheikha Sana – who made the cover of Emirates womanThe prestigious April issue of ‘The Gratitude Issue’ – has already told us: “The purchase of a piece of jewelery is mainly associated with a special occasion or moment in life.”

For more information, visit

Al Mraikn

Two Emirati sisters launched the abaya brand Al Mraikn in 2011. Since then, Maryam and Muna Saeed have emboldened the powerful modern Arab woman with their feminine, elegant and practical designs. With a loyal following and unique, creative touches to their designs, the sisters have a winning formula.

The edition

A Dubai-based concept store and gallery, The Edit was founded by Rumana Nazim. Formerly a lawyer, Rumana now offers a simple alternative to shopping malls. The Jumeriah-based space offers a range of clothing, jewelry, beauty and homewares from emerging and established brands.

Apothecary Beauty

Founded in 2013 by Kuwaiti sisters Sara, Nora and Dana Al-Ramadhan, they’ve built a beauty empire based on the high-end brands industry insiders love. Apotheca Beauty, based in both the United Arab Emirates and Kuwait, is the hub for all things luxury beauty for the GCC. Their brand portfolio includes Anastasia Beverly Hills, Dr. Barbara Sturm, Hourglass Cosmetics, Sarah Chapman, Skinceuticals and more.

For more information, visit

Cent Wellness Center

Asma Hilal Lootah is a woman of firsts and led the way in the wellness space in the UAE after opening the first fully certified health clinic and wellness center – The Hundred Wellness Center – in the country in 2008 With a true entrepreneurial spirit, it was Asma’s love of Pilates that inspired her to start The Hundred nine years ago. The center has now expanded into many other avenues under the wellness umbrella, including rehabilitation, homeopathy, chiropractic therapies, emotional therapies, and life coaching.

For more information, visit


Founded by Dr. Lamees Hamdan, Shiffa Beauty offers completely natural yet highly effective skin and body care. Dr. Lamees’ products aim to heal the skin from within with the brand’s unique Healing Essence™. The essence is a combination of active ingredients in therapeutic concentrations to protect and improve the skin.

For more information, visit



After earning a degree in English Literature, Faiza Bouguessa founded her brand in 2014. Clothing design has always been present in her life, from learning the basics from her grandmother to completing internships at the ‘university. The result is a contemporary ready-to-wear brand that shows up three times a year. The collections are tailored to a minimalist wardrobe with clean cuts, attention to detail and an emphasis on silhouettes that support feminine elegance.

For more information, visit

CTZN Cosmetics

If you’re inclined to scroll on TikTok, you’ve probably heard of CTZN Cosmetics. A beauty brand that promises to have a shade for every skin tone in every collection and a philosophy of cultural awareness through beauty. CTZN is a brand with a conscience, every product is cruelty free and vegan and for every purchase a tree is planted somewhere in the world.

For more information, visit

Bruns & Co.

Friends Fiona Brown and Chloe Walsh launched Browns & Co in a villa in Jumeriah, to offer a range of treatments in a Zen environment. From semi-permanent make-up to luxury facials, the salon tailors each treatment and ensures that you leave feeling relaxed and looking your best.

For more information visit


The UAE-based perfume brand was founded to delve into Middle Eastern traditions of layering perfume. Founded by beauty entrepreneurs Huda and Mona Kattan, this exclusive has created popular fragrances that are loved by many around the world. Whether it’s the vanilla scented scent or the musk base scent, each ingredient makes this brand truly special. Created with luxury fragrance oils, this cult brand is always busy with something new.

For more information visit

The shaped face

Bringing facial yoga to this part of the world, Isadora Peric launched the brand that includes daily-use tools to address aesthetic and emotional issues. To relax the face, she introduced tools such as jade roller, gua sha drainage and other workshops to help her audience improve their facial posture.

For more information visit

Nina Ubhi Cosmetics

Founded by famed UAE-based makeup artist Nina Ubhi, her lashes are created for every face and event. Designed to naturally enhance real lashes, the collection allows clients to achieve beautiful, natural-looking lashes themselves at home. As her creative artistry and rule-breaking approach has worked in the industry, she continues to be one of the most well-known makeup artists in the region. Lashes are available at several retailers in the region, including Ounass, Boutiqaat, Watsons and Apotheca Beauty.

For more information visit


Founded by Lyndsay Doran in 2019, this luxury sportswear brand has filled the void in the athleisure industry here in the region. The brand has also officially received the Kardashian Seal of Approval, making this UAE athleisure brand one of the most sought after. From workout essentials to sophisticated loungewear, the options are endless. With two physical stores located in the UAE, it is located on Jumeirah Road and at JBR.

More information on

KJ Serums

Founded by Kathryn Jones in 2017, the serums have gained immense popularity for their fresh ingredients at an affordable price. Being a game changer in the skincare industry here in the industry, each product is designed to deliver amazing results with simple yet effective ingredients. Focusing solely on serums, this hand-blended skincare brand provides a nourishing formula for all skin types.

For more information visit

The Lair Lounge

In 2019, founder and creative director, JaJa Jones opened the aptly named “The Den Salon”. Tucked away in Al Barsha, the salon offers treatments for hair, nails, waxing, eyebrows, eyelashes and massages. JaJa’s career began in 2003 in Toni & Guy, her work has since been featured in The Beauty World Hall of Fame and Timeout Magazine. Besides hair, Jaja has a passion for spirituality, so a visit to The Den also incorporates positive vibes.

For more information, visit

For more luxury lifestyle, news, fashion and beauty, follow Emirates Woman on Facebook and Instagram

Images: provided

Careers | fashion magazine

MCoBeauty is Australia’s fastest growing beauty brand, a local success story that has grown rapidly in 2021. We create luxury beauty products for less that are quickly becoming cult favourites, with everything to less of $40. We are the creators of the infamous XtendLash tube mascara, Woolworths best selling mascara. As the little sister to iconic Australian brand ModelCo’s diffusion range, we pride ourselves on delivering beauty solutions that are innovative, on-trend, affordable and deliver premium results. We are a dynamic team of hard workers, passionate about making beauty fun, relatable and accessible to everyone.

We are looking for an experienced SOCIAL MEDIA AND CONTENT MANAGER to assist with influencer and marketing strategy and execution. You will have a proven track record in general marketing activities across PR, influencers, digital and/or events.

  • Aggressively grow our organic social channels (growth in subscribers, social traffic and social revenue)
  • Create exciting and innovative content strategies and plans, being at the very heart of the latest culture and emerging trends online. You will be able to strategically leverage UGC from Ambassadors, Influencers and Consumers to attract new audiences and engage our existing social followers to generate revenue.
  • Create the online social media content strategy with the brand aesthetic across multiple channels including Instagram, Facebook, TikTok, YouTube, Pinterest and Snapchat.
  • Management of social content calendar across multiple social platforms.
  • Manage our library of digital content, ensuring all content is properly updated.
  • Strategize, plan and manage giveaways/contests and collaborations with influencers and other brands to consistently increase our website traffic/revenue, email database signups, membership Facebook group and community.
  • Create an effective and results-oriented social media strategy and organize the implementation of this strategy directly with our Brand Marketing Manager
  • Act as a subject matter expert and social media personality for our iconic Australian beauty brands.
  • Research new market trends, new technologies, competitor activity, and industry best practices in beauty and fashion.
  • Create texts and captions for social media posts – with strong written communication skills – excellent spelling and grammar is essential
  • Must be very comfortable with social channel interfaces, know the ins and outs of Tiktok, Reels, static and video posts and stories.


  • Minimum 4 years of experience as a social media manager or digital content expert in the beauty or fashion industry – with a proven ability to scale followers, social traffic and revenue.
  • Can adapt their strategy based on data results to maximize the return on marketing activities.
  • Strong business acumen and experience creating and creating content to generate revenue.
  • Proven track record of growing audience and engagement through creating relevant and inspiring content.
  • Ability to identify the latest trends and viral moments and seize those opportunities as they arise.
  • Experience working with content creators and influencers.
  • Effective time management, with the ability to work under pressure to meet tight deadlines.
  • Excellent verbal and written communication skills.


  • Competitive salary package
  • Product Allocation
  • Fantastic collaborative company culture

This role is a full-time position based at our head office in Rosebery, NSW.

Apply via Seek only, do not use the “apply now” form below.

To keep up to date with fashion jobs in Sydney, subscribe to Fashion Journal Career Updates here.

Rising costs add to pandemic pain for small businesses

NEW YORK (AP) — In just two weeks, the cost of pecans for pies at Peggy Jean’s Pies in Columbia, Missouri, has jumped nearly 40%, perplexing co-owner Rebecca Miller and adding to the cost of business. Miller will soon have to raise the price of its Southern Pecan, Chocolate Bourbon and German Chocolate pies from $2 to $24.

While pecans have risen the most, Miller sees price increases in everything from blackberries to condensed milk and eggs. She consults three food brokers each week to get the lowest prices for ingredients. But she still has to charge more for the nut pies.

“We cannot absorb this cost while meeting wage demands, increasing cost of goods in our boxes and boxes, and allowing us to live as a family,” she said.

Significantly higher costs are another challenge posed to business owners by the global pandemic. The unpredictability of shipping, labor, and the coronavirus itself has created an environment where owners often have to guess when products might arrive and how much they will cost. The Labor Department said Thursday that prices at the wholesale level rose a record 9.7% in December from a year ago.

“There is a tremendous amount of not only risk – risk that you can calculate – but also uncertainty. We just don’t know what’s going to happen. said Ray Keating, chief economist of the Small Business & Entrepreneurship Council. “Consumer demand is there, but there are just huge constraints on the supply chain. All of this is fueling price increases.

In response, owners are raising prices, cutting staff hours, dropping certain goods and services, and canceling free shipping in a delicate balancing act. But with low visibility over the duration of rising inflation, some homeowners are increasingly worried about keeping their doors open for the long term.

“We put out new fires every day and had to reassess the way we do business to respond to new behaviors,” said Deena Jalal, owner of vegan ice cream chain FoMu and co-founder of wholesaler Sweet Tree Creamery in Boston. .

For its FoMu stores, the overall cost of business increased by around 15% in 2021 compared to 2020. It raised prices by around 10% but also took other measures: moving to more deliveries and cutting flavors like avocado ice cream, which has become too expensive. to do as avocado prices rose.

“No company can sustain the rapid increase in expenses that we saw last year,” Jalal said. “Before, you could work very hard and see progress. Now you work very hard just to try to stay afloat.

Jalal worries about the long term prospects for the small business community if the inflation does not subside soon. “If we have to work on this puzzle for another two years, I really think we’ll see a lot of companies – including us – struggling to keep their doors open.”

Elizabeth Benedict, owner of interior design firm Elizabeth Home Decor & Design in Chestnut Hill, Massachusetts, said prices have risen 7% to 30% for all the products she buys. She pays shipping costs on top.

“Most of these (increases) come with less than two weeks notice,” she said. “We cannot guarantee the quotes that come out and we have had to adjust our contract as well as all of our language on our proposals to reflect these varying terms.”

To deal with rising costs and overseas shipping delays, Benedict has significantly changed its list of suppliers and now only buys from American brands that manufacture products in the United States. And she added services like e-commerce and virtual design. But she still faces longer deadlines for her projects and won’t take on new clients until things stabilize.

“We keep pivoting with the punches, but we really feel like we’re being pushed and pulled in too many directions,” she said.

Some online sellers are eliminating free shipping to cut costs. Gianluca Boncompagni, owner of e-commerce site Off Road Tents, which sells off-road and on-road gear, has seen its logistics costs quadruple. In October 2020, he paid $6,300 for a 40ft container from China. In October 2021, he was paying $26,000 for the same size container.

Boncompagni increased its prices by around 5% and started charging a flat shipping rate based on the size of the item. While he may lower prices in the future, shipping costs are here to stay, he said.

“There’s simply no way for most online businesses to continue shipping pallets and fewer truck shipments without having to charge at least a little for them,” he said.

Some companies are using the channels they have developed during the pandemic to communicate with customers about the reasons for price increases, in the hope that they will be patient.

Kialee Mulumba, founder of beauty brand Jakeala in Newport News, Va., had to raise the prices of her beauty products by $1 to $5. The price of its containers has doubled – the one that used to be 50 cents was now $1. Prices for organic olive oil butters and conditioners were all up 5-10% and shipments from China were up 5%. It also reduced the hours of its four employees from full-time to part-time.

Mulumba emailed customers to be transparent and let them know prices were going up due to the rising cost of supplies. But she noticed a slight drop in sales.

“I just hope consumers support the small businesses they love — now is the time to support small businesses,” she said. “Even if you can’t buy, you can share posts, like or comment – that would really go a long way.”

This Sea Kale mask is a winter vacation for your face

With the Well+Good SHOP, our editors use their years of expertise to select products (from skincare to personal care and beyond) that they bet you’ll love. Although our editors independently select these products, making a purchase through our links may earn Well+Good a commission. Good shopping! Explore the STORE

Let’s be honest, the long winter period from January 2 to March/April is somehow the worst. For most of us, these months are pretty “meh” – there are no super fun holidays (sorry, Valentine’s Day), the days are shorter, and unless you live on a coast, summer days on the beach are long gone.

Already want a sunny getaway in the sand and surf? Me too. Unfortunately, between a fully drained post-holiday bank account and the uncertain state of travel, a tropical vacation doesn’t seem to be on my cards. To satisfy my need for salt water therapy, I invested in a bottle of Sea Kale Clay Mask from Cocokind ($18), which is much cheaper than a getaway to a resort on the sea. of the Caribbean.


With the Well+Good SHOP, you can now add products to your cart directly from this item page. Simply click on the product below and more details will appear in a new window. Press “add to cart” and voila! That’s it! As you read more SHOP articles, you can continue to add products to your cart and check out when you’re ready (look for the cart icon on the right side of your screen).

It’s no secret that the ocean holds a sea of ​​healing properties for our body, especially for our skin. Salt, sand, seaweed – beauty brands have bottled these nautical superstars for years, giving us a slew of body lotions, serums, moisturizers, and more. Personally, I’ve always been drawn to these pelagic products (this includes the iconic La Mer face cream – a jar of this product can cost upwards of $2,500) – whether it’s because my sun sign is Cancer or that I’m just really impressed with their quality is TBD, but if you peruse my medicine cabinet, they’re beach ingredients galore.

But my new favorite happens to be this sea mask from Cocokind, the clean, conscious skincare brand adored by editors for its $30 or less skincare line. The Sea Kale Clay Mask is a saltwater lover’s dream, bottling the secrets of the sea in a mask that leaves skin soft, smooth and utterly sea worthy.

That’s because this clay mask is full of skin-loving stars. Scan the ingredient label and you’ll find blue kale extract, which is packed with antioxidants that promote healthy skin, calm irritation, and strengthen it against free radicals. You’ll also find the base is made with Glacial Ocean Clay, a natural detoxifier that lifts dirt and grime, shrinks pores, smooths and soothes.

But it’s not just the marine ingredients that run this ship. There are also potters, like cucumber seed extract for extra protein and gentle exfoliation, aloe leaf juice for hydration, and avocado oil for extra protection. Blended together, these ingredients form a heavenly mask that transports your skin on a beach getaway in the comfort of your own home.

Although it works like most masks (apply to clean skin, leave on for about 20 minutes, use a few times a week), I To do get professional advice. One follows with a dreamy creamy moisturizer. Although the formula is specifically designed to not dry you out, I find lathering up a face cream afterwards to be *chef’s kiss*.

Another tip: don’t forget to recycle the bottle when you’re done. Fun fact: the tube is actually made from sugarcane, which means it’s bio-based and fully recyclable (but note that they’re not biodegradable). Each bottle will last you a long time, but when you’re done, throw it in the recycling and not in the trash, especially if you want to save more ocean ingredients for the future.

The winter slump is here, and for most of us (myself included), it will be a long time before we see the ocean again. Instead, buy a bottle of Sea Kale Clay Mask from Cocokind for just $18 online or at Target. It’s the tropical getaway under $20 you and your skin didn’t know you needed.

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Our editors independently select these products. Making a purchase through our links may earn Well+Good a commission.

Natural Korean Skincare Ingredients That Will Help You Get Flawless Skin

Active organic compounds, innovative formulas and exotic ingredients – that’s why the world is turning to Korean skincare products, and we can’t ignore this wave of beauty.

Korean beauty brands and cosmetics are available for different skin types and are designed to meet their needs. From treating irritated skin to improving blood circulation to removing dead cells and other skin concerns, using K products in a daily skin care routine can help get the best results.

Natural plant and animal extracts, such as snail mucin, have long dominated the Korean beauty market. While these ingredients maximize the effects of products that result in younger, radiant skin, curious takers are ready to go all out for perfectly healthy skin.

However, it is advisable to use the products on a small patch of skin to test if you are allergic to the ingredients or consult a dermatologist.

Worried about getting authentic K-beauty ingredients to start your own Korean skincare routine?

Here are some of the natural Korean beauty ingredients you might consider


Image: Courtesy User: Abalg/ Public Domain/ Wikimedia Commons

Natural and one of the most commonly used Korean skincare ingredients, propolis is found in the walls and joints of hives. With a resin-like texture, the gummy substance has many benefits and effective uses in skincare.

Its antibacterial, antifungal, and anti-inflammatory properties make it a go-to ingredient for treating acne-prone skin, blemishes, and breakouts. Abundant in antioxidants, propolis also helps calm skin irritations.

According to K-beauty expert and owner of beauty brand Glow Recipe, Sarah Lee, propolis is a multi-faceted ingredient, which leaves a subtle glow on your skin. Applying it regularly can help restore a youthful appearance by sloughing off dead skin cells.

Buy Propolis products here

Birch juice/sap

Korean skincare ingredients - birch juice
Image: Courtesy of Radept/ Creative Commons Attribution-Share Alike4.0 International/ Wikimedia Commons

The sap extracted from birch trees contains nutrients and enzymes that are good for sensitive skin and help soothe skin irritations and leave a natural dewy effect.

Founder of the Soko Glam beauty line, Korean beauty expert and author of Jeong’s little book, Charlotte Cho considers birch extract an essential ingredient in skincare products. She even considers it an extremely effective natural ingredient next to “coconut water due to its high protein and antioxidant content.”

Birch juice also contains high amounts of minerals, enzymes, proteins and vitamins. An extremely nourishing moisturizing agent, the application of birch juice in the fall and winter to dry skin prevents it from becoming even rougher.

Shop Birch Juice Products Here

Centella Asiatica

Korean skincare ingredients - centella asiatica
Image: Courtesy of Shahidul Hasan Roman/ Creative Commons Attribution-Share Alike 4.0 International/ Wikimedia Commons

A centuries-old herb commonly used in traditional Chinese medicine, Centella Asiatica The plant is actively used for its healing and soothing properties, which makes it ideal for sensitive skin.

Although it has other common names like “tiger grass”, “Asian pennywort” or “gotu kola”, the herb usually goes by its scientific name itself.

The key active element that makes Centella Asiatica a sought-after ingredient in korean skincare products is madecassoside – an antioxidant that helps slow the signs of skin aging, repairs skin cells, and heals acne and blemishes.

Trust the amino acids found in the herb to deeply hydrate and nourish your skin. The anti-inflammatory elements also make it suitable for treating certain skin conditions like eczema and psoriasis.

Buy Centella Asiatica products here

Snail mucin

Korean skincare ingredient - snail mucin
Image: Courtesy of József Szabó/ @nil_foto/ Unsplash

It may seem strange at first, but you will be amazed to learn about its qualities and effects on the skin. Snail mucin, or snail secretion filtrate (SSF), is one of the most commonly used skincare ingredients in Korean beauty routines.

SSF is secreted as the snail moves, leaving behind a slimy, watery slime, which is harvested and used in a range of skin care products – from sheet masks to serums and moisturizers.

Its moisturizing agents help hydrate the skin, heal irritations and promote the growth of new skin. Snail mucin also acts as a skin barrier and retains natural moisture, while promoting collagen production.

Abundant in zinc, antioxidants like vitamins A and E and other essential skin nutrients including hyaluronic acid, glycoprotein, proteoglycans, microbial and copper peptides, regular application can help achieve a “dolphin skin”.

Buy Snail Mucin Products Here


Korean Skincare Ingredients - Yuza
Image: Courtesy of Nikita/ Creative Commons Attribution 2.0 Generic/ Wikimedia Commons

Another favorite Korean skincare ingredient, Yuza, also known as Yuja, is a vitamin C-rich citrus fruit commonly found on Jeju Island in South Korea.

Vitamin C is an essential part of daily skincare routines in Korea, as it helps deeply nourish and protects the skin from harmful free radicals such as UV rays. Instrumental in increasing cellular repair, collagen production, and reducing the appearance of fine lines and wrinkles, Vitamin C and products fortified with this nutrient help firm skin and provide a healthy “glass skin” appearance.

Beauty expert Cho is also particularly supportive of adding Yuza to beauty regimens, as it is almost three times richer in vitamin C than lemons and helps lighten skin pigmentation and eliminate dark spots. .


Korean skincare ingredient - bamboo
Image: Courtesy of Eleonora Albasi/ @eleonoralbasi/ Unsplash

For centuries, bamboo extract and its powdered form have been used in traditional Asian medicine to treat irritated and dull skin. This skincare ingredient has great anti-aging properties and promotes the production of collagen, which becomes depleted with age.

According to Ginger King, owner of product development brand Grace Kingdom Beauty and founder of lip care brand, bamboo powder also works as a good exfoliator. The gel-like consistency of bamboo extract helps in under eye care and is also helpful in curing acne.

Bamboo extract contains excellent moisturizing elements that strengthen the skin, lock in moisture and reduce fine lines.

Buy bamboo extract products here


Korean skincare ingredient - pearl
Image: Courtesy of Marin Tulard/ @mtulard/ Unsplash

Pearls have long been one of the essential Korean beauty products and the K-skin care market is quite obsessed with them.

King says the healing properties of pearls help fight acne and blemishes as well as minimize large pores. “The minerals and active properties of pearls maintain the acidity of the skin, which slows down the aging process while keeping the skin hydrated and firm.”

Masks and peel-offs based on pearl extracts are increasingly popular as they provide a naturally radiant look.

Buy Pearl Extract Products Here

Hero and featured image credit: Engin Akyurt/ @enginakyurt/ Unsplash

Rituals presents its benchmarks in sustainable development with B Corp certification

Rituals has reached the “gold standard” of environmental and social certification after being recognized by Company B status.

The B Corp certification recognizes the luxury beauty brand’s belief that creating wellness products that promote a conscious lifestyle goes hand in hand with respect for the planet. This is an ideal that has been close to Rituals’ heart since its founding 20 years ago and its new status places it among the “precursors” of the beauty sector to care both for its customers and the world and its people. resources.

“I am more than proud to have obtained the B Corp certification as a brand that truly promotes a sustainable future”, enthused Owner and founder of Rituals Raymond Cloosterman.

“At Rituals, we strive to continue to do more and go further for people and the planet, so we are truly honored to join a global movement of responsible organizations who want to accelerate progress on the common challenges we face. are facing. “

However, achieving B Corp status is just the start for the Rituals team and their sustainability efforts and journey.

Director of Rituals Global Travel Retail Melvin Broekaart said, “Achieving B Corp status, the gold standard for environmental and social certification, proves that at Rituals, we take our responsibilities as a global wellness brand seriously.

“Traveling consumers are actively seeking brands with a proven track record of sustainability and we are extremely proud to join a few select B Corp Certified brands in travel retail who are committed to driving a sustainable future for our industry. “

Current efforts

Rituals has defined three fundamental pillars that guide its sustainable, social and ethical efforts: Clean, Conscious and Caring.

The first reflects the brand’s efforts on sustainability, including all products with the Rituals Clean & Conscious tool on circularity, biodegradability, CO2 footprint and a natural origin, as well as dermatological testing and 90 % of ingredients of natural origin in more than 70% of the products.

The Conscious pillar includes Rituals’ refill offering on body creams, hand washing, fragrance sticks and skin care to save on CO2 production and energy and water consumption . 95% of the brand’s products are made in Europe using responsible suppliers and the brand’s stores and offices run on green electricity and LED lights as well as in-store water saving devices.

Finally, for Caring, the brand supports social initiatives such as Small miracles working with impoverished women in Mumbai; its diversity and inclusion board aims to achieve a gender balance by 2023 – compared to the current 60/40 split among senior executives – and all head office employees participate in a Karma Day every year.

The future

With the framework of 360 degree improvement opportunities provided by the B Corp certification, Rituals has now set its main goals to continue its sustainable and ethical efforts.

This year, the company seeks to reduce its greenhouse gas emissions in accordance with the guidelines of the Paris Climate Agreement.

By 2023 all formulas will be made from 90% natural ingredients and by 2025 all products and packaging will be refillable, recyclable and / or made from recycled materials, as well as the average rating products on the Clean & Conscious tool going from 63+ to 80+.

“We are delighted to welcome Rituals to the B Corp community at this pivotal time,” said Hubertine Roessingh, Executive Director of B Lab Benelux. “The world needs more companies who use their business as a force for good.

“Rituals’ commitment to continuous improvement and determining lasting value for their communities, workers, suppliers, environment and customers is reflected well in their overall score on the B impact assessment.

“We congratulate Rituals and look forward to seeing them inspire other companies to follow suit and join forces with B Corp beauty brands in their desire to make a difference. “

Ten of the best eye creams | Beauty

Many years ago I met a respected industry insider who knows all there is to know about beauty formulations. We were talking about skin products. Then I asked, “What about eye creams? She looked me straight in the eye and said, “Eye creams are a waste of money.” Until then, I had started to suspect that the eye creams had a touch of the Emperor’s new clothes. Hearing him validate my secret thoughts seemed like a victory to me. Fast forward to 2022 and here I am recommending eye creams. So what has changed? Well, we (consumers) have become more picky and brands are realizing that they can no longer laugh at our eyes with overpriced creams that do nothing beyond a basic moisturizer. Today’s formulations are smart tricks that push the boundaries. Many contain active, hard-working ingredients, such as retinol (Sunday Riley, Glow Recipe, Allies of Skin). Many have collagen-boosting properties to plump the skin (Shani Darden, Dr Sturm, Clinique). And they go above and beyond to deliver intense hydration and brightening (Rose Inc, Dior, Augustinus Bader, Skinceuticals). So if you’re looking to smooth, brighten, and rehydrate, these have some great stats to support their effectiveness. Yet the only thing that removes hereditary dark circles is a great concealer.

1. Augustin Bader Eye cream £ 165,
2. Shani Darden Intensive Eye Renewal Cream £ 62,
3. Allies of Skin Peptides & Omega Firming Eye Cream £ 72,
4. Rose Inc Eye Revival Brightening Eye Cream £ 42,
5. Eye cream Dr. Barbara Sturm from £ 40,
6. Skinceuticals HA Intensifier £ 90,
7. Clinique Smart Clinical Repairing Cream £ 45,
8. Dior Prestige The Micro Eye Serum with Rose £ 154,
9. Glow Recipe Avocado Retinol Eye Sleep Mask £ 41,
10. Sunday Riley 5 Star Retinoid + Niacinamide Eye Serum £ 60,

Follow Funmi on Twitter @FunmiFetto

London Socialite, entrepreneur Amanda Cronin launches skin care

First it was Trinny, then Victoria, followed by Rosie. Amanda Caroline Cronin is now on the scene. London is rapidly becoming a hub for beauty brands founded by women and based on personality and entrepreneurship.

Trinny Woodall and Victoria Beckham both had long and very different careers in media, entertainment, and fashion before launching their respective brands. Rosie Huntington-Whiteley had a career as a model, influencer and brand collaborator before launching her makeup line Rose Inc. last year.

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None of them had specific knowledge or expertise in the industry. Instead, they each had decades of experience as consumers; a formidable social audience and a pure charisma, which they transformed into fast-growing international brands, with a strong direct contact angle with the consumer.

London-based Cronin hopes to follow in their footsteps. While she might not be as well-known as Woodall, Beckham, or Huntington-Whiteley, she has nearly 60,000 Instagram followers and an upcoming Warner Bros. TV show. titled “Amanda and Friends”, which traces the post-divorce chapter of her life.

This model and socialite-turned-entrepreneur is certainly no slacker: she’s also in the real estate business, demolishing and rebuilding homes, and an ambassador for brands like Stephen Webster.

Amanda Caroline Haute Lift Serum and Cream.  - Credit: courtesy image

Amanda Caroline Haute Lift Serum and Cream. – Credit: courtesy image

Courtesy Image

Cronin, who is in her early 50s and has a grown daughter named Sofia Yeganeh, decided to start skincare after her divorce from energy mogul Mark Daeche. She did this for a variety of reasons, including the solace that beauty gave her during a difficult time.

“The wheels of my marriage fell around 2017, and when it got very, very painful, I turned to beauty for comfort and became a close friend of Pietro Simone,” the Italian skin care expert. skin which operates clinics in London and New York.

“When I wasn’t reading the divorce papers, I was pampered by Pietro, two or three times a week. I became deeply interested in beauty during this time and my skin improved, ”Cronin said in an interview at his art-filled home in Belgravia.

Such was her belief in the power of beauty care that she decided to go it alone and create a flagship product that could meet her skin care needs and those of her over 40 peers. Specifically, she wanted to develop a rich cream that was light and absorbent enough to wear during the day, able to nourish the skin and make it look fresh and healthy.

The result of Cronin’s efforts are two lightweight formulations that work in tandem and aim to provide immediate results: Amanda Caroline Haute Lift Serum and Haute Lift Cream.

Cronin developed them with industry experts who had worked for brands ranging from Chanel and L’Oréal to Trinny London and Charlotte Tilbury.

The products are vegan, designed for sensitive skin and made in England, including the glass bottles and packaging. They include bioactive ingredients, rosehip and passionflower seed oils, and the scent of Damascus roses. The collection launches on this month with the 30ml. serum priced at 125 pounds, and the 30 ml. cream at 120 pounds.

Cronin said she oversaw all aspects of research and development and her vision is for Amanda Caroline to become a world-class luxury lifestyle brand. Over the next two years, the plan is to expand the digital business and launch cosmetics for the body, color, hair care and related lifestyle products.

A wider rollout of online retail is slated for the second half of 2022, and the plan is to expand to physical retail stores, including luxury pharmacies, in early 2023.

“After my divorce I could have been a lunching lady, but I love the production and I’m creative. I am also a perfectionist and know exactly what I want. The sky is the limit, ”she said.

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Star power isn’t enough to boost celebrity-led beauty brands, research finds

Ellen DeGeneres Eye Cream. Shower gel by Alicia Keys. CBD beard oil by DJ Khaled. These are all very real products, and if you are one of those who use them, consider yourself a minority.

Data from New Morning Consult shows that most people largely ignore celebrity beauty brands (with a few exceptions, looking at you, Rihanna). Yet only 31% of the more than 2,000 people surveyed in the United States said they had seen, read or heard “some” or “a lot” about its Fenty Beauty line. And that was the highest percentage; only 12% said the same for DJ Khaled’s Blesswell.

Additionally, 74% said they were not at all interested in purchasing celebrity branded beauty products.

Exaggeration: Last month, a New York Times article called on stars to stop releasing their own beauty brands. On the one hand, according to the article, the market is oversaturated, with new lines released at a “dizzying rate”. Recent examples include a line of nail polish by Harry Styles and an upcoming makeup and wellness line by Hailey Bieber.

  • The list goes on so long that The Cut has decided to create an encyclopedia of celebrity beauty brands.

Additionally, people seem to be wary of products that they cannot be sure celebrities are using themselves or are not interested in. Or, if they do, people might suspect that their use is likely accompanied by the work of top dermatologists, beauticians, plastic surgeons, etc.

  • “Celebrities say, ‘This is my skin care, this is what I use, and no, I don’t get Botox, these are just my products,” said Stacey Berke, 34, at the Times. “It makes it hard to believe.”
  • According to Morning Consult, 31% of Americans indifferent to celebrity beauty brands said they don’t trust celebrities to have products made well.

The Times quotes Kylie Jenner in part for ushering in the celebrity makeup era in 2015 with Kylie Cosmetics. Notably, Morning Consult’s survey did not include the brand, which has since spread to Kylie Skin and, more recently, Kylie Baby.

Whatever their next venture (Kylie Food? Kylie Decor?), Precedents suggest other brands will follow, and many people won’t know the difference.—KH

Did an orangutan try to fight a bulldozer by razing a forest?

On January 3, 2022, a video was posted on Reddit with the caption: “An orangutan is trying to fight a bulldozer that is destroying his forest. It received tens of thousands of upvotes on the r / Damnthatsinteresting and r / nextfuckinglevel subtitles.

It was true that the video showed an orangutan trying to fend off the bulldozer as it destroyed the forest it lived in. This may have been one of the many times animals have indulged in deforestation equipment in the past. However, what made this encounter different was the fact that it was filmed.


On June 7, 2018, the Independent reported that the footage was not new, but was instead shot in 2013:

An orangutan was filmed apparently defending his home from demolition by loggers.

The animal was seen lashing out at a digger in Sungai Putri Forest in Borneo, Indonesia, as loggers bulldozed.

The video, which was said to have been shot in 2013 but was not released until Tuesday, was shot by International Animal Rescue, an animal welfare charity.

We looked in the video library on the International Animal Rescue Facebook page and found the old clip.

According to the publication, the images were first made public in 2018.


The video of the orangutan fighting the bulldozer was first featured in the 2018 documentary, “Red Ape: Saving the Orangutan”. It aired on BBC2 on May 10th.

The same video also appeared in the 2019 documentary, “Climate Change: The Facts”. The film starred Sir David Attenborough and Greta Thunberg.

Deforestation and palm oil

According to Orangutan Foundation International, “Palm oil is the main cause of orangutan extinction”:

It is in 50% of all household and food products sold in the West. It’s an ingredient in shampoo, toothpaste, detergent, microwave frozen dinners, cookies, peanut butter, lotion, makeup and more!

Palm oil is a type of vegetable oil made from the fruit of the African oil palm, which is native to West Africa. However, it can be grown successfully in any humid tropical climate and has taken hold in Indonesia.

Palm oil is not only bad for the environment and a major cause of climate change, but it is also the leading cause of orangutan extinction.

Each year, it is estimated that between 1,000 and 5,000 orangutans are killed in palm oil concessions. It is a significant portion of the wild orangutan population that is lost, without fail, every year.

View of clearing for an oil palm plantation on November 13, 2016 in Trumon sub-district, South Aceh, Aceh province, Indonesia. (Photo by Ulet Ifansasti / Getty Images)

The World Wildlife Fund (WWF) also published a page on the subject, claiming that “clearing forests for oil palm plantations and illegal logging leads to massive deforestation”.

A 2013 video of an orangutan battling a bulldozer to protect its forest in Borneo, Indonesia went viral in 2022.
Borneo orangutans (Pongo pygmaeus) are seen on Salat Island as haze from forest fires blankets the Marang region on September 15, 2019 on the outskirts of Palangkaraya in central Kalimantan, Indonesia. Illegal fires to clear land for agricultural plantations have raged across the Indonesian islands of Sumatra and Borneo. (Photo by Ulet Ifansasti / Getty Images)

“The brutal treatment of women”

On November 17, 2020, The Associated Press published an in-depth investigation that examined the “hidden” human element of the palm oil industry. The report documented allegations that went far beyond the simple destruction of orangutan homes:

Palm oil is found in everything from crisps and pills to pet foods, and also ends up in the supply chains of some of the biggest names in the $ 530 billion beauty industry, including L’Oréal, Unilever, Procter & Gamble, Avon and Johnson. & Johnson, helping women around the world to feel pampered and beautiful.

The Associated Press conducted the first comprehensive investigation focused on the brutal treatment of women in palm oil production, including the hidden scourge of sexual abuse, ranging from verbal harassment and threats to rape. It’s part of a closer examination of the industry that revealed widespread abuses in both countries, including human trafficking, child labor and outright slavery.

Women are weighed down by some of the industry’s toughest and most dangerous jobs, spending waist-deep hours in water contaminated with chemical runoff and carrying loads so heavy that over time, their uteri may collapse and protrude. Many are hired by day-to-day contractors with no benefits, doing the same jobs for the same companies for years, if not decades. They often work without pay to help their husbands meet otherwise impossible daily quotas.

Regarding the video of the orangutan and the bulldozer, in short, it was true that the animal engaged with the machine that was used to destroy the forest. The clip was captured in 2013 in Indonesia.


“Orangutans and Palm Oil: Protecting Forests to Help Great Apes | Magazine Articles | WWF. World Wildlife Fund,

“Rape, abuse in palm oil fields linked to top beauty brands.” AP News, November 17, 2020,

“Watch the moment an orangutan tries to defend his house in the jungle destroyed by an excavator.” The independent, June 7, 2018,

“What’s wrong with palm oil? ” International Orangutan Foundation,

All Kim Kardashian’s Businesses Ranked by Success

In 2012, building on the success of their reality TV show “Keeping Up With the Kardashians,” sisters Kim, Kourtney and Khloe Kardashian launched Khroma Beauty, according to Fashionista. The line offered a complete makeup routine: eye shadow palettes, highlighters, mascaras and lipsticks. However, the influencers who reviewed it weren’t entirely impressed. Judy Travis of ItsJudyTime YouTube channel said, “I’m not overly impressed… I personally wouldn’t buy Khroma products anymore because the quality just isn’t there.” Beauty YouTuber Wayne Goss also noted that “it’s definitely more of a drugstore than high-end without a doubt, but the price reflects that as well.”

However, the brand was taken from stores a year after it was sued for its name by makeup artist Lee Tillett, who had registered her own brand Kroma Makeup (via Daily Mail). Khroma Beauty was later rebranded as Kardashian Beauty, but she did not find success with their subsequent beauty brands. A source told Fashionista: “Serious beauty enthusiasts weren’t interested in the line, and while some products had followers, Kardashian Beauty didn’t have the respect for the industry that Kylie Cosmetics and KKW now have. . “

Essential products of beauty brands arriving in India in 2021

We love to see new beauty brands launching in India. This year has given us some great new brands to choose from, whether it’s makeup or skincare. If you missed these launches, we’re revisiting them below and listing a must-have product from every brand that’s worth buying.

1. Biore UV Aqua Rich Watery Essence Sun Cream Spf 50+ Pa ++++

Biore UV Aqua Rich Watery Essence Sun Cream Spf 50+ Pa ++++
Image credit: Nykaa

Biore is a Japanese brand that makes amazing makeup removers, pore tapes and sunscreens. Of all the products, this one is the best, although the rest are also great buys. A truly lightweight, skin-thirst-quenching hydrating sunscreen that’s so soft and easy to absorb, it might just replace your moisturizer during the day. It leaves absolutely no white layer and simply seeps into the skin, making it look dewy and feel plump. No wonder this is a holy grail sunscreen that everyone loves!

Buy it here.

2. Victoria’s Secret Beauty Bombshell Fine Scented Mist

Victoria's Secret Beauty Bombshell Fine Scented Mist
Image credit: Victoria’s Secret Beauty India

Victoria’s Secret Beauty has finally launched in India, so now you can get their perfumes and lip glosses here. Obviously, the brand’s most coveted product is their iconic Bombshell body mist. A fruity and floral scent that combines notes of citrus, berries and flowers, it smells incredibly fresh and light, making it perfect for an after-bath spritz or a mid-afternoon refreshment in the heat. sweltering summer.

Buy it here.

3. Sunday Riley Luna Sleeping Night Oil

Sunday Riley Luna Sleeping Night Oil
Image credit: Sephora Nnnow

If you want to splurge on luxury skin care products and need something that gives dramatic results, this is the product to try. It is retinol oil, so it helps replenish skin cells by speeding up cell renewal and improving skin texture, giving it a smooth, soft glow. But more than that, it’s also very hydrating for the skin, which retinol products typically don’t. Those who hate the flakiness and dryness that other retinol serums bring will certainly benefit from this nourishing facial oil.

Buy it here.

4. Centella Asiatica One Thing Extract

Centella Asiatica One Thing Extract
Image Credit: Limese

One Thing is an interesting Korean brand that makes products with one featured ingredient, instead of wrapping a thousand active ingredients in a single product. Of all their offers, this cica the extract is the best. You can use it on its own as a toner or essence, or mix it with your moisturizer. It repairs damaged skin by soothing the skin barrier. If your skin is scarred and raw from acne, or if you have an impaired skin barrier, this goes a long way in calming and healing it.

Buy it here.

5. Dr. Barbara Sturm Sun Drops

Dr. Barbara Sturm Sun Drops
Image credit: Nykaa

If you really want to spend a lot of money on ultra-luxurious products, this range, used by international celebrities, is for you. These sun drops are extremely light and easily seep into the skin, making it the lightest sunscreen imaginable. Is it very expensive for an SPF? Yes. But then again, most of the products from this brand aren’t exactly cheap!

Buy it here.

6. MORPHE Jaclyn Hill Pallet

MORPHE Jaclyn Hill Pallet
Image credit: Nykaa

It’s a great buy for anyone who needs a wide palette of versatile eyeshadows with lots of color. It has a wide variety of neutral colors for a natural and subtle look, but it also has reds, berries, blues, and ocean tones for a pop of color.

Buy it here.

seven. Nuxe Reve De Miel Moisturizing Lip Stick

Nuxe Reve De Miel Moisturizing Lip Stick
Image credit: Nykaa

Cult French brand, Nuxe manufactures the iconic Reve De Miel lip balm, known for its unique finish. Lightweight, matte, and smooth, this is a change from the oily, shiny lip balms we’re normally used to. It sits very comfortably under matte lipsticks and heals chapped lips beautifully. The heaviness of other lip balms is not present, but you do get all the nourishment you need.

Buy it here.

8. elf Cosmetics Bite Size Eye Shadow – Cream & Sugar

elf Cosmetics Bite Size Eyeshadow - Cream & Sugar
Image credit: Nykaa

An affordable brand, elf, launched in India earlier this year and gives us amazing makeup options at reasonable prices. Although they have many good products, this minimal and travel friendly eye palette is a must. It has all the undertones you need for a neutral look, whether it’s a matte neutral brown look or a shimmering effect on the lids. These eye shadows are pigmented, creamy, and non-powdery, making them super easy to work with.

Buy it here.

So which of these products are you most excited to try?

Main image credit: Big Bang Music, T-Series, Paramhans Creations Entertainments, Adarsh ​​Telemedia

Adrianne Shapira of Eurazeo Brands: “During the Covid, people either have a mask on their face or on their hair”

When Beekman 1802 announced its majority acquisition by Eurazeo Brands in early December, it put the European investment group back in the beauty industry spotlight.

Eurazeo Brands is also the current owner of Nest Fragrances and the fashion brands Bandier and Herschel Supply Co. In 2017 Eurazeo, an investment company based in Europe, launched a consumer brand vehicle called Eurazeo Brands, designed to invest in American and European brands with “global potential” according to a press release.

Eurazeo invested $ 62 million out of a total of $ 92 million to acquire a majority stake in Beekman 1802, alongside co-investors Cohesive Capital Partners and Cherng Family Trust. As part of Eurazeo’s investment in Beekman 1802, Marc Rey, former CEO of Shiseido Americas, joins the company’s board of directors as chairman. Adrianne Shapira, managing director of Eurazeo Brands’ North American effort, also joins the board.

“We see a lot of brands coming out, but reaching significant scale is a whole different ball game. The consumer has a lot of choice, so connecting and retaining is a challenge. We were very impressed with Beekman, where there is a real audience and a real community, ”said Shapira.

Glossy spoke to Shapira about what drove the acquisition of Beekman 1802, what she seeks as an investor, and the long-term effects she expects the pandemic to have on beauty. The conversation has been slightly edited and condensed for clarity.

What led to the acquisition of Beekman 1802?
“We have reviewed many skin care and hair care brands. We have a high bar, and for some reason we haven’t pulled the trigger on these other brands. During the Covid, people either have a mask on their face or on their hair. Clearly, [beauty] was a growing category. Finding a brand, an investment and a team that you click with is paramount. Another big part of this is getting Marc Ray’s interest, attention, and time. That he is joining us as Chairman of the Board tells us a lot [about] the little brand that could.

What are the qualities of the Beekman 1802 that make it a good investment?
“We have a lot of filters because we are looking at opportunities in all categories. We start [by looking at] the market. [We ask ourselves,] “Is this a growing sector where the consumer is focusing his attention? Beauty is where we’ve seen a lot of attention that just keeps growing. After that we look at the mark. Is this a winner or a donor of shares? We saw a lot of leads for Beekman. He has effective products, with goat’s milk, and he has the science behind it [based on] the microbiota. But it was also [their branding] regarding kindness and “neighbors”. As people seek to partner with brands that have souls, Beekman has oozed content. They were spectacular, with firmness and authenticity. On the financial plan, [we] studied the [profit and loss] cash flow balance sheet, then growth levers, and we saw a lot of leads through the categories, [sales] canals and geography. Finally, it was about the team – finding a team that [encompasses all of] this and is also open to learning and partnering with [our] team.”

What are you currently interested in as an investor?
“The Covid has only accelerated [existing trends]. Self-care is here to stay. People want to care about themselves in a much more meaningful way. People care about the way they represent themselves. There is also more education on the ingredients and what is in the products. It started with what’s in your body and what’s on your body, and now it’s what’s around your body. Clean beauty is a table stakes, and I think this trend will only continue. But now it’s also about what the brand stands for. The products must work, but also: what do these people represent? You’ve got a proliferation of brands and there’s plenty to choose from, so it’s not an “either” situation, but an “and”. [People are saying,] “I want a product that works for me, but I also want products that have a purpose. “

Do you think Covid-19 has long term implications for beauty?
“I think consumers want to connect and want content that resonates with them. We thirst for community. We were cautiously optimistic, leaving our homes, returning to work and school, and reuniting. And now we are back. You have to be very selective in your choices, in terms of where and how you connect with people. These standards will only skyrocket thanks to Covid-19. “

The coolest sustainability innovations of 2021 | News | Eco-Business

In a year marked by environmental and social problems made worse by a pandemic that refused to go away, scientists, engineers and other types of intelligent people have found solutions to the world’s most pressing problems.

From lab-grown furniture to net zero alcohol, Eco-Business shines a light on sustainability innovations that have given humanity some hope in another troubling year.

Milk pants

Milk pants from Inner Mettle, made from waste milk. Image: inner courage

Underwear made from waste milk does not seem particularly hygienic. But the United States-based sustainable fabric brand, Inner Mettle, claims to be able to recycle underwear from surplus milk. The underwear is natural, breathable and super-soft, according to the manufacturer, which also makes shoes from recycled lycra and vegan suede..

Laboratory furniture

The loggers take note. The furniture could soon be produced in the laboratory. Researchers at the Massachusetts Institute of Technology (MIT) say they can grow in a laboratory what would take decades to develop in nature. They could even design the wood fabric to take the specific shape of the chair or table. “Trees grow in large cylindrical poles, and we rarely use large cylindrical poles in industrial applications,” Luis Fernando Velásquez-García, senior scientist at MIT’s Microsystems Technology Laboratories, told Fast Company of his report. research article, published in Journal for Cleaner Production. “So you end up ripping down a bunch of material that you took 20 years to cultivate that ends up being junk. Although the research is still in its infancy, the MIT researcher says this could be the start of a new way to produce biomaterials that could also help replace single-use plastics.

Net zero alcohol

Producing a single bottle of vodka emits an average of 6 kilograms of carbon, according to New York City carbon-neutral alcoholic spirits start-up Air Company. The company produces carbon-negative vodka, makes its alcohol from recovered CO2, and removes an additional 45 grams of carbon from the air. Air Company’s carbon neutral alcohol won an award at Fast Company’s World Changing Ideas Awards this year.

Surf to save the ocean

Smart surfing

Tyler Cyronak, post-doctoral fellow at the Scripps Institute of Oceanography. Image: YouTube

A surfboard measuring the acidity of the water, temperature and wave movements could be used to learn more about the degrading health of the ocean. “The reason these parameters are important is that they change directly as a result of climate change,” says Dr. Andrew Stern, founder of Smartfin, in a video interview with Great Big Story. “We have detailed information on the deep ocean, but very limited specific information on the near shore.” Data is collected from an implant in the fin of the surfboard and sent to the user’s phone for analysis.

Coffee capsules that die

Respectful of landfills

Coffee capsules suitable for landfills. Image: Nexe Innovations

The kind of invention that should have been invented a long time ago and before disposable aluminum and plastic coffee capsules began to cover landfills: coffee capsules that actually decompose in the environment. The Nexe Pod, developed by plant-based materials design company Nexe Innovations, is for people who want to drink half-decent coffee instantly, without worrying so much about the packaging footprint of such convenience. (because they are already worried about the deforestation footprint of coffee). Nexe pods are plant-based, compostable in just over a month, non-toxic to soil, and apparently can hold more coffee than a standard single-serve Nespresso capsule. “We are chasing the compostability side of the market, ”said Ash Guglani, president of Nexe Innovations, in an interview with Proactive in May. “There are many recyclable alternatives. But recycling takes work. We bring convenience to individual service.

Rubber wheels

Skateboard wheels made from recycled chewing gum

Early versions of chewing gum were made from the sap of trees, but most modern chewing gum is made from the same substance as car tires, a synthetic rubber called polyisobutylene. Image: Dezeen

Recycled chewing gum skate wheels. Design students Hugo Maupetit and Vivian Fischer, from Nancy, France, found a way to collect discarded gum, encouraging people to stick their used gum on a sign rather than drop it on the floor. After 10-30 used gums were collected, they were melted and cast into wheels.

Stacks of trees

The most common material used for anode in Lithium-ion batteries are made from synthetic graphite, which is not renewable. Finished pulp and paper maker Stora Enso says it can replace synthetic graphite with lignin, the solid substance found in the cells and bark of trees, for use in batteries found in electric vehicles, cell phones and laptops.

Houses from shipping containers

Old shipping containers used to make houses

A house made from used shipping containers. Image: Sean Woolley

There is a growing surplus of shipping containers that have reached the end of their life. German architects and developers of the Schween family have teamed up with real estate expert Sean Woolley at to create aesthetic and affordable homes made from used containers in Marbella, Spain.

Industrial water

German chemicals giant BASF has found a way to create the scent in fragrances and aromas in food from industrial waste. Called n-octanol, the product, which is made from a mixture of carbon monoxide and hydrogen, comes from waste from the steel industry. With this technology, companies will be able to make any product containing n-octanol from municipal and industrial waste gases, replacing fossil fuels in the production process and also preventing them from entering the atmosphere.

Beauty without water

Raël's snowball melts the humidity.  Image: Wunderman Thompson

Raël’s snowball melts the humidity. Image: Wunderman Thompson

Freeze-drying was a popular food preservation technique for astronauts. Beauty brands such as Korean brand Saro de Rúe and Beijing-based biotech company Weibo Hi-Tech Cosmetics are now using this method for skin care products. Freeze drying allows the product to last longer, as there is no water on which bacteria multiply, so no need for preservatives, and the product ingredients can be transported in vacuum sealed bags rather than in liquid containers, which saves space. If there is a downside, they always use plastic packaging.

Photovoltaic pavement

Paver PV Image: Ayuntamiento de Barcelona

Photovoltaic paving stone. Image: Ayuntamiento de Barcelona

The city of Barcelona is on a mission to achieve net zero emissions by 2050. To achieve this, it has started installing solar panels on the tracks. The first installation is 50 square meters of photovoltaic panels in a park in the Glòries district. The path will generate 7,560 kWh per year, enough to power three homes. “We will have to assess the wear because obviously it is not the same thing as putting panels on a roof, even if they are very resistant”, declared Eloi Badia, responsible for the climate emergency and the ecological transition at Barcelona City Hall. Guardians’ Journal.

Wash with waste

OMO of industrial waste

OMO capsules, made from industrial waste. Image: Unilever

Personal care giant Unilever has partnered with biotech company LanzaTech and green chemicals company India Glycols to make laundry capsules made from recycled carbon emissions. Launched in China in April, the capsules are made from recovered industrial emissions that are reused in surfactants, a product normally made from fossil fuels.

Electric steps

Steps can be converted into enough electricity to power LED bulbs or other small devices, by attaching an energy harvesting device to the parquet. Called a nanogenerator, the device is based on sandwiching two pieces of wood between electrodes.

Vegan diamonds


Aether’s “Conflict Free, Carbon Positive and Vegan” Diamonds. Image: Ether

Diamonds are usually unearthed or produced in a laboratory. Both methods are environmentally intensive. US company Aether claims to manufacture the world’s first diamonds that “help reverse historic damage to ecosystems and the environment caused by the diamond industry.” The company’s air collectors suck carbon dioxide out of the sky, pulling it through specialized filters. The CO2 is then synthesized in the right hydrocarbon for the growth of the diamonds. The raw materials are placed in powerful reactors for the diamonds to be cultivated. The energy used comes from “renewable, low-emission sources,” the company told Forbes. The product is now certified vegan.

Did we run out? Let us know by writing to [email protected] or leave a comment in the comments box. This story is part of our Year in Review series, which identifies the stories that shaped the world of sustainability in 2021.

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Plus size wedding dresses: how to find the dress of your dreams

There is a heartbreaking familiarity to the experience: once again, plus-size people are relegated to shopping in isolation and online, wasting the moment shared with friends when you first try on “your dress”. . Shaw continued, “If you extrapolate why an older bride doesn’t have access to a great shopping experience for a dress, it’s hard to ignore who the company deems worthy of that moment or that day.” Every bride should be given the opportunity to feel special, and clicking “add to cart” is nothing compared to the champagne celebration that has been promised to us. It’s more than disappointing to endure body shame and having to stand up for your body, at a time when all you should be feeling is adulation.

As we eagerly await the bridal industry to catch up with the desires of the modern plus size bride, we hope that these strategies, focusing on what is in your control, will make the dress-buying process a more positive experience. and more joyful.

Trust your instincts

First of all, there are no “rules” when it comes to a plus size bride other than that she fits you, literally and emotionally, so dress however you like. Go for the lace bodycon dress, or a ball gown with a tulle cloud or something sexy and tight, just make sure it fits you perfectly and suits the nuptials you have planned. Tall people are often forced to settle for availability rather than personal preferences. Don’t let this be one of those occasions. You deserve to look breathtaking just as much as a straight waist bride. Be sure to say yes to the dress because it is truly THE ONLY one.

Research and call in advance

Along with this healthy body-positive bridal diet (Lindy West’s transcendent writing about being a fat bride is must-read), start researching inclusive waist lines. When you discover a designer you love, Gaby Bayona, the designer behind four bridal lines including the waist (Laudae, Aesling, Truvelle and Halseene), suggests that you contact her directly to inquire about the catwalks with wider size ranges, or for their list. of bridal shops that stock their line in-house. The store may have your dream dress in a plus size sample (usually a size 18/20) so you can get a better idea of ​​how the final dress will look on you. Also ask to see pictures of the dress on brides close to your waist so you can see how the fit improves. You are not arrogant, you are not asking for too much, you are just trying to make the biggest clothes purchase of your life. You deserve all the information you need to make the best decision.

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Gaby Trujillo started Alamar Cosmetics with nothing but her savings

Gaby Trujillo has never been one to shy away from new opportunities. It’s a value that her mother – who left her life and career in Havana, Cuba to bring Trujillo to the United States at the age of 3 – instilled in her when she was young. Trujillo dropped out of school at age 20 to work full time, and at age 25 quit her job at the subscription company Boxycharm to start her own makeup brand – Alamar Cosmetics – with nothing but her makeup. savings.

When a Disney Studios executive messaged Trujillo on Instagram about a collaboration on a makeup collection for one of the billionaire company’s upcoming films, she wasn’t sure that was possible. Trujillo wondered, “Can I really do this?” Can my team handle this? Do we have the budget?

“Even though at the moment we didn’t know how this trip would go, I knew we would find out,” said Trujillo, knowing she couldn’t pass up the chance.

Alamar Cosmetics is now the first independent Latina makeup brand to collaborate with Disney on a makeup launch. Trujillo has created a special makeup collection inspired by the characters and themes of the new animated film “Encanto”, which tells the story of the magical Madrigal family in Colombia and features music by Lin Manuel Miranda accompanied by the voices of Stephanie Beatriz and John Leguizamo, among others. Disney’s “Encanto” makeup collection marks Alamar’s first major collaboration and consists of 13 products, including an eyeshadow palette, blushes, lip glosses and more.

Disney’s Alamar Cosmetics x “Encanto”.

“As a brand owned by a Latina, we’ve always celebrated the diversity of our culture through the makeup we create, and I think Disney was looking for a brand that would be an authentic extension of the magic of the movie,” Trujillo said. . Latin. “We brought an authenticity to the collaboration that I don’t think many other brands could have captured and it’s exciting to see our cultures and customs on the big screen.”

Trujillo grew up and still lives in Hialeah, a neighborhood in Miami with the higher concentration of Hispanics and Latinos in the USA. Surrounded by the sounds of Latin music playing the streets, the smells of homemade Latino food floating in the air, and the support of a tight-knit immigrant community, Trujillo credits Hialeah with her dynamism and inspiration as a contractor.

Gaby Trujillo and her mother.

“Growing up here made me feel like anything is possible,” she says. “We are a city of immigrants who came to this country with nothing and built a thriving city from scratch. “

Trujillo learned the basics of makeup from his beautician mother, who enrolled in beauty school upon arriving in the United States without yet learning a word of English. Trujillo’s parents had spent years saving up so she could go to college, which she did during the day while attending beauty school at night. Even though she was terrified that her parents would be mad at her for wanting to drop out of college, they saw how unhappy she was and instead encouraged her to pursue her passion: makeup.

After starting out in her mother’s beauty salon and taking on private clients herself, Trujillo became a makeup artist for MAC Cosmetics and in-home makeup service Glamsquad. In 2015, she started working at Boxycharm where she learned about influencer relations, social media marketing, digital strategy and product development. At the time, Trujillo shared glimpses of his work on his own social media, where his followers grew from hundreds to thousands on Instagram and YouTube in a matter of months.

While working at Boxycharm, which offers monthly subscriptions of select beauty products from independent brands and top brands, Trujillo noticed a gap in the beauty market: there weren’t many beauty brands owned. to Latinas who offered affordable, high-quality makeup. She created her first eyeshadow palette and received a lot of praise when her boss included her as a Boxycharm star product.

“We started at a time when people wanted something different, something that would make them feel connected to their roots. Through make-up and with Alamar Cosmetics, this is exactly what we have done, ”explains Trujillo.

With only the savings Trujillo had earned during her years of self-employment, bridal work, and makeup lessons, she quit her job in 2018 to work full-time at Alamar Cosmetics – named after the Cuban town in which she was born. Today, the brand has over 212,000 followers on Instagram, its main platform for driving sales. Now entering her fourth year in business, Trujillo says accepting Disney’s offer to collaborate on “Encanto”, even though she didn’t know how it would fare, was exactly the opportunity she needed to ” get the business back in shape ”and increase its success.

“Saying no will save you so many blessings, and you would be surprised at what you are capable of. It is important to believe in yourself and to give yourself the chance to excel, ”says Trujillo. “It’s always important to say yes and then to understand because a solution is always there, you just have to find it. ”

Vamigas decolonizes beauty with a clean skincare line

Red lipstick, big hoops, and a full makeup face are the norm for many of us and when it comes to skin care we also have preferences including aloe vera for burnt or burnt skin. dry. But this love of beauty isn’t just a cultural norm for Latinas, it translates into money spent where Latinas buyers make up 18.5% of their income in the United States, according to NIelsen. Still, Latinas-owned beauty brands, especially in the clean skincare arena, are few in number at major beauty retailers. There are several small Latinas owned skin care lines, however, including the Vamigas clean skin care line, launched this year and founded by Ann Dunning and Christina Kelmon.

Kelmon has paternal roots in Oaxaca, Mexico, and Dunning immigrated to Los Angeles from Chile when she was nine. Vamigas, named after their daughters with a nod to “amigas”, is a labor of love inspired by their heritage. The line came together after these jefas met through an investor network, Pipeline Angels, where they were both investing in BIPOC startups. Kelmon is one of Silicon Valley’s few Latino investors and CEO of makeup brand Belle en Argent. Working with other Latinas has only opened their eyes to the importance of representation and its absence in the beauty industry for Latinas.

“No one is targeting Latinas right now and yet the market is huge,” Dunning said. HipLatina. “Clean skin care products are very expensive, avoid marketing to Latinas or don’t understand how to market us at all. “

They combined their heritage and business skills to develop a brand with plants from Latin America, many of which are used by locals for welfare purposes. “The background for wellness ingredients has basically been erased. Brands don’t use things like chia and Rosa Mosqueta without any reference to where they come from, so consumers have no idea what they’re using and how powerful Latin America is.

Rosa Mosqueta is originally from southern Chile and was traditionally used for burns and dry skin among indigenous people in the Araucana region. This information is shared on their website in the “Ingredients” section where they explain the history, background and use of ingredients in their products, which strengthens their mission to amplify LATAM plants through Vamigas. Rosa Mosqueta is known for its ability to reduce hyperpigmentation and signs of aging and is available as an organic oil for the face and body. Dunning says Rosa Mosqueta is the product that she believes embodies the brand because it “transcends generational boundaries and also national boundaries.”

Vamigas oils
Photo courtesy of Vamigas

Their other products include Olinda Clarifying Cleanser with Acai, Chia, Prickly Pear, Pampas Balancing Face Mist with Yerba Mate, Acai, Witch Hazel and Aloe Vera, and Luz De Sur Oil with Eight Herbal Fragrance Free. Products range from $ 24 to $ 34, and in addition to their website, they’re also now available on Nordstrom, Thrive Market, and perfumes and their prevalence in beauty products. They cite studies that show a potential correlation between phthalate exposure and brain damage in babies. This is part of what made them pay attention to what they put on their skin and they figured other Latinas would be interested in cleaner options with ingredients they might already know.

“For us in clean skin care, part of the problem is this current trend to use ingredients from South and Central America like Rosa mosqueta, Maracuja, etc. in a way, he takes those ingredients from other territories and enjoys them with no benefit to the people of those countries, ”shares Dunning.

Vamigas skin care set
Photo courtesy of Vamigas

A Women’s Wear Daily report on Nielsen’s results found that Latinas outnumbered the general beauty market by 30%, even amid the pandemic. We represent 14.1% of beauty buyers, but are responsible for 18.5% of beauty spending and this is the market Dunning and Kelmon tap into. But for Dunning and Kelmon, it’s about really bringing up LATAM and Latinas in style. Kelmon explains that often when Latinas are included in the wellness space they are “almost symbolic” and with Vamigas the foundation of the brand is to honor the ingredients of LATAM while helping Latinas to feel at home. comfortable in their body.

But it’s more than a list of ingredients, they are raising awareness through their website, especially through their “Vamigas” section with articles like “Latina Skincare Secrets Only Your Abuela Knows”. With products and a digital platform for Latinas, the two founders share that being by and for Latinas is a powerful thing, especially when the brand is fully self-funded.

“We like to say that we want to decolonize the ingredients by owning a piece of that market and encouraging other Latino entrepreneurs to do that as well, but also to encourage own brands to add cultural context around the ingredients they use.” , explains Kelmon. “These ingredients have a powerful history and come from powerful inhabitants of the earth. It’s as easy as understanding that, sharing that knowledge, and honoring the cultures you have inherited.

KISS Bring Home Salon Beauty Products in Long Island

If you’ve walked through a CVS or Walgreens store, there’s a good chance you’ve passed some KISS beauty products or even bought some for yourself. But did you know that the Korean-American cosmetics company is based in Long Island, Port Washington?

KISS was founded by CEO John Chang and co-founders Sung Yong Chang and Won Shik Kang in Flushing, Queens in 1989. It started as a small startup offering do-it-yourself nail care products, which was a market niche at the time, and hit the national scene selling 18 of its items in Walgreens stores in 1992.

As the business grew, it needed more space. That’s when KISS arrived in Port Washington, where it has been operating since 2005. The larger facility was geared to “accommodate the continued expansion and growth of the business,” its website says.

The beauty brand has only grown in the past 16 years since arriving on Long Island. Its KISS IVY division moved to its own warehouse in Port Washington in 2014. And the entire company got a brand new 272,000 square foot headquarters, also in Port Washington, in 2018.

“Bring the salon home” is the mantra of KISS, the slogan on its logos to remind consumers that it is the leader in home manicure and pedicure products. The company strives to “provide cutting edge innovations that make every day more beautiful for everyone,” according to its website.

Although it got its start in the nail business and remains well known for its nail art kits, electric nail files, etc., KISS also sells hair accessories, eyelashes and makeup. It owns several brands, such as the imPRESS pressure manicure sets; JOAH, her Korean beauty brand; and KISS Colors & Care, its line of hair care products.

For the holiday season, KISS sells special nail designs that will dazzle in the Christmas holidays. Nail packs are sold individually or in sets of three. They come with the option of sticking or gluing on natural nails.

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The woman who builds a community of retailers around sustainable fashion and beauty brands

The global market for sustainable products is growing rapidly. Big brands have started to realize how important it is to manufacture in a sustainable way, using environmentally friendly materials and ethical processes. At the same time, an ever-growing list of young entrepreneurs, determined to stand out and make a difference, are starting small businesses, selling everything from cruelty-free beauty products to zero waste clothing. With so many brands, big and small, entering the space, it can sometimes be difficult to find and decide which one to support.

Enter ZERRIN, launched at the end of 2017 by Susannah Jaffer, installed here for nine years. Formerly a magazine editor, Jaffer disenchanted with her own profession and, fueled by a belief in sustainable fashion and retailing, launched ZERRIN, which is both a sustainable brands retailer and agency. creation that can help these brands market themselves better.

With the rise of conscious consumerism and Christmas just around the corner, I thought this was the perfect time to make contact with Susannah.


I moved to Singapore in 2012 – I was 21 at the time – with an offer to teach English at a language school. Unfortunately, the visa failed when I arrived. I was able to get a pass as a college graduate to work in Singapore for six months and ended up doing an internship in public relations, followed by a full-time role in magazines and media.


I think it happened through a cumulative awareness of how the industry actually works, coupled with a burning desire to participate in fashion in a more meaningful way; beyond pretension, beyond the “latest trends”. It was even more true at the end of 2015/2016 when I got the most tired of the typical mainstream brand narrative… and even the media.

I mostly learned about the impact of fashion and its complex supply chain thanks to the independent brands that I came to support. This led me to do more research which really lifted the veil for me on the impact of clothing production and consumption on the planet. For me, discovering better fashion, what sustainability is all about, has been a driver of mindfulness in my life, perhaps in the same way that yoga, meditation or veganism can be for someone. else.

Inclusive makeup brands with decent foundation options for dark skin in India

Buying foundation for rich, dark or dark skin is a huge task in India. Not only is the entire foundation marketing system loaded with colourism, leading people to buy into the idea of ​​using a shade that’s lighter than them, but the real lack of options is. a huge concern.

Even though a foundation line has a very deep foundation shade, it lacks the previous 10 shades of dark and dark, going straight from tan to deep dark, and neglecting all other shades in between. Not only that, but there is hardly any option for finding the right shades, making it difficult to find a good shade.

5 brands with foundation options for dark skin in India
Image credit: iStockPhoto

In India, brands need to do better

Many brands, like L’Oréal and Maybelline, offer much darker shades internationally. But for some reason you cannot buy these shades in India. In fact, most of the brands that are somewhat inclusive by Indian standards still have a long way to go to meet the needs of melanin-rich skin, at least until the launch of Fenty Beauty here!

The reason why brands that take into account the many variations of dark and dark skin tone are important is because no one wants to waste their time looking for a foundation in a range that isn’t right for everyone. It is definitely easier to save time if you know where to look.

So, the only thing one can do is familiarize yourself with the brands that are trying to give dark skin as much weight as fair skin while formulating a range, and have decent options to offer. Here we list a few lines of foundations that suit these skin types and undertones.

1. There are 45 shades in the MAC Cosmetics Studio Fix Fluid range.

There are 45 shades in the MAC Cosmetics Studio Fix Fluid range.
Image credit: MAC Cosmetics

MAC was one of the first brands to offer a wide range of inclusive shades. In fact, their NC-NW naming system for foundation shades has become the gold standard by which people in the beauty industry interpret foundation colors. Their huge range of shades, which are easy to test and try on at a MAC store, are a great option for any skin tone: dark, dark, deep, or rich.

As for the shade distribution among the different skin types, they have 15 shades for dark to deep skin tone, so there is a lot to choose from.

Buy it here.

2. Kay Beauty Hydrating Foundation may only be available in 20 shades, but offers good options for dark skin tones

        Kay Beauty Hydrating Foundation may only be available in 20 shades, but offers good options for dark skin tones
Image credit: Nykaa

A brand can claim to have 50 shades, but then create 20 for lighter skin and add two to three symbolic shades for darker skin. This is not what Kay Beauty did. They have five shades in each category: clear, medium, tan, and deep. It is refreshing to see deep undertones that look different and have unique undertones.

This is what we need in the Indian market, where the foundation lines for dark skin previously had orange or red undertones and did not contain many options for dark golden, yellow or olive skin.

In this range you also get neutral and pink undertones for dark skin tones. We hope they expand their range of shades and add more shades for richer skin tones and set a precedent in India.

Buy it here.

3. Born This Way Too Faced Matte Foundation comes in 35 shades

        Born This Way Too Faced Matte Foundation comes in 35 shades
Image credit: Nykaa

Born This Way Too Faced Matte Foundation comes in a wider shade range than the regular version of the same foundation, and you can find 34 of 35 shades online, while you can get all shades in stores.

Foundations look a lot lighter in the bottle, but once you try them on you get a decent match. There are 11 dark shades in this range of foundation, and the best part is that they are all available in India. So you can buy the darker shade, Ganache, here. There is also a wide variety of shades available, which means you don’t have to compromise and get a dark, red-toned foundation if your skin is olive.

They have very warm undertones like brown and mahogany, but also pink and neutral tones for dark skin tones. If you always feel like you can’t find a foundation with the right undertones, try out the foundations in this range.

Buy it here.

4. Desi PAC Brand HD Liquid Foundation has 26 shades

                Desi PAC Brand HD Liquid Foundation has 26 shades
Image credit: PAC Cosmetics

A thick, covering foundation that gives an even finish to the skin, this has good options for skin tones that fall between dark and dark skin. Shades 4.1, 4.3, 4.5, 4.7, 4.9 and 5.0 are actually for dark skin tones, while someone who is dark, say an NC 42 on the MAC foundation scale, can use this foundation. in the shade 3.0 or 3.1.

Anyone who falls between the dark and dark category has enough shades to choose from. It’s rare, and it’s the solution to a big problem in India, where most people have melanin-rich skin, but don’t have accessible options.

Even though the darkest shade isn’t very dark, the brand gave us affordable options for many darker and darker skin tones that other brands neglect to consider. That’s why, if you have dark yellow and golden skin tone, this is a range worth trying.

Buy it here.

5. The Smashbox Smashbox Studio Skin 24 Hour Wear Hydra Foundation has 38 shades

The Smashbox Smashbox Studio Skin 24 Hour Wear Hydra Foundation has 38 shades
Image credit: Nykaa

They have six shades that can be called deep and five that can be called dark. What we really like is that their foundation line is not the widest in the light category but medium which means they don’t cater for fair skin more and ignore dark skin tone. as do most western brands.

Their darkest shade, 4.7, is currently available in India, like all other deep shades. So a person with dark skin can actually find a matching shade. Plus, it oxidizes a bit as well, so you can go a bit lighter and see if it works better for you.

Buy it here.

Main image credit: Prasar Visions Pvt. Ltd., SOL India, Pritish Nandy Communications Ltd.