This story first appeared on Ensemble. You can read the original version here.
The only three certainties in life are death, taxes, and a new line of celebrity beauty products announced almost every week.
Ellen just revealed the imminent arrival of her Kind Science “anti-aging skin care” brand. Drake released scented candles in May. Scarlett Johansson’s unnamed skincare brand is set to arrive in 2022.
Rosie Huntington-Whiteley launched Rose Inc in September, the same month Ariana Grande confirmed her REM beauty was “to come,” and two inevitable hair lines arrived from hair icons Jennifer Aniston (LolaVie) and Jonathan Van. Ness (JVN).
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In September, tennis legend Naomi Osaka also became a beauty mogul, with her KINLÒ line focusing on “skin care for those rich in melanin”. A busy month!
The latest rumor? According to investigative reporters, Meghan Markle, who was allegedly seen meeting with the same company behind Cindy Crawford’s Meaningful Beauty brand.
If you have a large or small profile in 2021, you are a Mark and hence, you have to use this in the potentially extremely lucrative beauty industry.
The huge success of Rihanna’s Fenty, Gwyneth Paltrow’s Goop, Selena Gomez’s Rare Beauty, Jessica Alba’s Honest, Tracee Ellis Ross’ Pattern, and Kylie Jenner’s Kylie Cosmetics (etc. etc.) have turned the beauty industry into a weed. chat for big names looking to grow their brands and add “founder” to their bio.
This is not new of course; Elizabeth Taylor and Sophia Loren did it in the 1980s. Today, however, it’s pretty much a given. Lady Gaga, Iman, Pharrel, Addison Rae, Jada Pinkett Smith, Millie Bobby Brown, Halsey, Drew Barrymore, Priyanka Chopra Jonas, Kristen Bell: they all have a line.
At this point, it might be better to ask who does not? Well … who should?
That’s the rumor, and another one of those inevitable announcements. Think “the Harry Styles beauty” and you can literally imagine it: a groovy Gucci brand, nail polish (of course), fluid makeup for women, unisex scent.
This farmer’s market photo became the go-to photo of a million 20/30 year olds who flirted with the idea of having bangs – so a hair care line would be a no-brainer. Or maybe the lime beauty?
It was only recently that we were allowed to see news readers with “natural” hair, after what seems like an eternity with sleek, personality-less breakouts with those waves. It’s like society has decided that women can’t have curly hair and a brain.
Indira embodies a new breed of women on our TV screens who aren’t afraid to ask tough questions and have the best curls in the country. We’d love to get our hands on her hair care routine (and her brain too, tbh).
Despite his famous cynicism and rage towards just about everything, I actually think the New York writer, icon, and storyteller is very conceited.
She is also 70 years old and despite being a long term smoker, she has great skin – she certainly used a few skin care products in her day. Its line would only include three skincare products, with minimalist navy and white packaging that would be designed by Savile tailors Rowe Anderson & Sheppard.??
??Yes, we know she has a very lucrative and ever-evolving fragrance line, but maybe she could branch out into scented candles? ??
The AOC brand is obvious, as well as its flagship product: the red lipstick that lasts. It would be a small batch, plastic-free, made in the USA and affordable. She would be criticized for being anti-feminist, pro-capitalism, adhering to the myth of beauty, etc. Will never happen!??
Her lockdown videos were very funny, but we were distracted by her fantastic clear glowing skin. Show us her skincare routine and give her a fun, gender-free and inclusive line of skincare and makeup, stat!
For years, the fashion designer has been an icon of authentic personal style and self-expression through the power of makeup, with her hot pink hair, divine blue lipstick and eyeshadow. A glance!
Now 81 years old, and having just launched a collaboration with Ikea, Dame Zandra is responsible for educating beauty dolls.
Duh, that would of course be CBD based.
She regularly pushes back society’s expectations for how women look and behave, an attitude that the fashion and beauty industries desperately need more. And her beauty looks are regularly iconic!
Trust us, it will come. Bold and expressive 2000s-inspired makeup products (lip gloss, pastel frosted eyeshadow, face rhinestones) with a campaign photographed by Petra Collins. The brand name will be in lowercase.??
Products formulated specifically for gray hair. Very sober packaging. Film campaigns.??
Glamor, drama, Fashion, capital F: surely this one is already in the works?
She recently became the “face” of Bumble and bumble’s Bb. Highlighted blonde range, but we can certainly imagine a beauty line of her own.
This is a girl who went to the Met Gala wearing a Collina Strada horse head dress, and who idolizes beauty mogul Paris Hilton – so that would be delightfully weird and fun, pink and 2000s inspired.
Looks like she was never taken without a parasol or an extra large sun hat – we see a great line of sunscreen, for mother and child, in their future. (Caring for red hair is way too obvious)
Product n ° 1: water-repellent, tear-proof mascara.