Nessa wants to be the social media for beauty – News

The pandemic has really provided many people with an opportunity to reflect on their purchasing decisions – a trend that had already been gaining momentum for several years, but accelerated during the pandemic

The road to convenience is paved with great ideas; just ask Selina Ved, a young entrepreneur who came up with the idea of ​​launching her own brand while shopping online and having some issues.

“When I was shopping for beauty products online, I realized that I had to go to several different websites to get all the products I wanted to achieve a look,” she recalls.

“This is what struck me: I was reading reviews on a website; watch one tutorial on another; and buy the products on several others – on average I had more than five tabs open on my browser.

Selina realized that unlike fashion brands, there was no “one stop shop” for beauty. She thought how much more convenient and fluid it would be to have a destination that not only lists all the products a person wants, but also offers knowledge on how to use them. Armed with an idea, she traveled to the one place many entrepreneurs go to turn their ideas into reality.

“I was operating in my parents’ basement,” she laughs. “I’ve always been told that the success of an idea depends on your conviction, and I have great faith in Nessa.”

Selina launched Nessa earlier this year to be a one-stop-shop beauty platform that inspires and educates the average beauty lover by offering an all-in-one technology solution for purchasing makeup and skincare products. skin. The platform offers the whole beauty experience, encouraging all stages, from product discovery to final acquisition.

From the start, Selina has said that Nessa will represent the full “authentic” experience. While she recognizes the role influencers play in a product’s popularity, she wanted to make sure that all content shared on Nessa was created by beauty and skincare enthusiasts.

“At the end of the day, a lot of influencers get paid to promote certain products. We want people to vouch for a product because they actively use it, and that’s something that only comes with time.

Asked about the decision to launch Nessa amid the Covid-19 pandemic, Selina said she had observed how beauty was changing in the region at the time, and decided it was time to “push on the accelerator pedal “.

The pandemic, she said, was truly a time for many people to reflect on their purchasing decisions – a trend that had already gained momentum for several years, but accelerated during the pandemic. “The blockages have seen many DIY skin care routines shared on social media; people made face masks using ingredients they had at home and using techniques shared by beauty experts, and even their mothers and grandmothers. We’ve seen a lot of emphasis on green beauty, clean beauty, and even halal beauty. “

It was in this direction that Selina saw Nessa take. “We want to be the social media for beauty with a platform focused on content and education. Before Covid-19, we were told that 50% of decisions made are made online but executed offline. This is the void we want to fill. Our goal is to truly disrupt the beauty industry with our AI and other technology solutions. Already, we’ve seen a lot of curiosity for the brand since our launch, and we’re seeing quite a few people downloading the Nessa app and visiting the Nessa website.

Highlighting her plans for Nessa, she said it’s important to monitor what customers are looking for in the market at all times, but also to see where innovation takes you. “In the future, we believe that clean beauty, Ayurvedic products and halal beauty have enormous potential in this sector. We are also looking to add more brands to our portfolio; currently we have over 150, but we want to add more, including luxury brands. These include well-known global beauty brands, but also independent brands that are not so well known. There is already a lot of talk about Korean beauty and skin care brands in the industry, but what about Scandinavian and Japanese brands? “

Going forward, she says she intends to officially launch Nessa before the end of this year. In addition, Nessa will also play a key role in expanding her offline presence by hosting masterclasses with famous beauty gurus, specialists and makeup artists. “The misconception that beauty revolves around cosmetics is long gone; it’s about hygiene, skin care, body health and more. Today’s consumers are more engaged and seek to learn more about the products they use. Our vision will always be to inspire and educate our customers. People passionate about beauty and skin care will feel right at home.

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How Mainstream Retailers Can Meet the Sensory Needs of Post-COVID Beauty Consumers

With the rapid advancement of digital commerce, physical retailers face the challenge of acquiring more efficient tools to compete in the physical world. This has become more urgent given the impact of the pandemic on physical stores.

“Certainly, the pandemic has made it more difficult for companies that rely on a face-to-face and face-to-face experience,” said Andrea Brown, design director at Mucca, a US-based design and branding company.

“Many industries that traditionally relied on in-store experiences, such as food shopping and high-end luxury goods, have moved online, demonstrating that there are other ways for brands to strengthen. trust outside the physical storefront. “

Even before the pandemic hit, some physical retailers were already taking a multisensory approach to ensure their spaces served more than a transactional function.

However, this approach had to evolve further in the era of COVID, where the tactile element is discouraged. This is a problem especially for beauty, where the experiences of touching and trying have long been considered essential.

“We don’t have a crystal ball when it comes to the pandemic, but it certainly highlighted the fact that it is even more essential to have a strong brand in times of uncertainty.” Brown said.

“People will always seek a personal connection with the businesses they support, so it’s more important than ever that brand communication makes people feel something, with a strong point of view and an authentic tone of voice. “

Recently, the company worked with South Korean multi-brand beauty retailer Chicor to grab the attention of young, digital-native consumers.

The company worked with the Shinsegae-owned brand to develop a campaign, which consisted of a series of bold, vibrantly colored visuals designed to reflect the beauty retailer’s unique playful spirit.

Among the design elements, Mucca introduced a 3D treatment for the store’s typography and graphics, inspired by the rise of online retailing during the pandemic.

This gave the design aesthetic more of a “Digital sensation”which mimicked how models and products would appear in computer-generated cyberspace.

With a diluted multisensory experience, brands need to communicate through other assets like brand typography – think Apple, Amazon, Disney, and the typeface that immediately comes to mind.

“One of those most powerful assets is a recognizable typeface that speaks to consumers and becomes synonymous with your brand. For example, for Sephora, we created a set of custom typefaces that define the brand at every touchpoint. It has become an investment that will last well beyond the last marketing campaign. Brown said.

Future-proof retailing

The physical retail space faces more hurdles than the uncertainty brought about by the pandemic.

On the one hand, direct-to-consumer brands have increasingly become competitive players thanks to their ability to leverage the power of social media to connect with consumers on a more personal level.

“With their ability to be more nimble than traditional retailers, they can take more risk when it comes to their visual identities and marketing campaigns.”says Brown

Given the rapid development of trends, Brown said it’s essential for brands to allow room for change and progression.

“Trends come and go very quickly, largely because of the influence of social media. In creating the identity of the Chicor multi-brand store, we kept in mind that the system had to be designed to grow, evolve and be able to react to trends, while retaining its fundamental elements. This approach has helped her stay relevant and “future proof” while maintaining her loyal fan base. “

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How model Alana Monteiro got her start in fashion and movies

NEW BEDFORD – If you look closely you’ll find Alana Monteiro in movies like “Someone Great” with Gina Rodriguez, DeWanda Wise and Brittany Snow, or “Second Act” with Jennifer Lopez and Vanessa Hudgens.

Monteiro, 24, is a Cape Verdean model, singer-songwriter and actress from New Bedford. Growing up, she became heavily involved in the performing arts, danced for 15 years, and tried her hand at acting. Until she was 17, she said she didn’t even know what modeling was or how to get into the industry. In her senior year of high school, as she watched the annual Victoria’s Secret fashion show, she became interested in learning more.

Monteiro applied to all of New York’s top model agencies for eight months, trying to get her “in”. A friend had a featured clothing line in downtown New Bedford and asked Monteiro to model his designs. Monteiro loved the rendering of the photos and submitted them to Boston modeling agencies.

“I didn’t even know I had it in me,” Monteiro said.

Customers at Dartmouth Mall pushed her to become a model

At first, she didn’t have a lot of support from her family members. She said they made fun of her, saying she was too short at the time to be a model. She was 5 feet 6 inches tall when she first expressed interest in the industry. However, while working in Dartmouth Mall’s retail stores, she said customers would always tell her she should be a model. For this reason, Monteiro tried to hide his passion and submitted his applications quietly.

Soft connection:New Bedford Twins Empower Customers With Their Busy Cookie Business

After graduating from high school in 2015, she signed with Model Club Inc. in Boston and booked local gigs like a wedding dress photoshoot. She continued to persevere on the New York road as she prepared for her freshman year at Bridgewater State University. His university experience was, however, cut short; After her first day of class, she received a long-awaited email from a New York agency and informed her family that she would be moving to the Big Apple.

Then she got a call from Wilhelmina Models

Today, 5 feet 9 inches tall, Monteiro is represented by one of the best agencies in the world: Wilhelmina Models.

The rhythm continues:Dad played with the greats of Motown. Now this drummer from Fairhaven is making a name for himself.

As part of this new agency, she started out with smaller gigs such as shoots for Under Armor and Amazon Fashion, but her first real big moment was Macy’s back-to-school fashion show.

Alana Monteiro proudly stands in front of her photoshoot for TJMaxx.  His photos were also featured inside stores.

Soon after, she started booking photoshoots with well-known cosmetic brands such as CoverGirl, bareMinerals, Clinique, L’Oréal Paris, MAC Cosmetics and NARS. She began appearing in editorials and on the covers of some of the world’s biggest magazines, including Vogue, Harper’s Bazaar, Elle, Marie Claire, L’Officiel, Numéro, Glamor and Grazia. Additionally, she has worked on print advertising campaigns for world famous brands such as Nike, Under Armor, Footlocker, TJ Maxx, Marshall’s, Macy’s, Puma, Target, Reebok, FILA and more. She has appeared on the catwalks at New York Fashion Week and Miami Swim Week.

Following:How SouthCoast native Mikayla Nogueira became a viral star of TikTok makeup tutorials

“You have to work for literally everything you do,” Monteiro said. “If you, as a model, have a strong work ethic and a good portfolio, that’s great. It’s hard to start at the beginning, a slow start.

Alana Monteiro photoshoot with CoverGirl.

Most days are long but vary depending on the type of photoshoot. When working with a fashion brand, she can stay up all day and photograph up to 50 different looks. When working with a beauty brand, other models on the set spin before the lens.

“The amount of work it took to get to this point was enormous, I feel very accomplished and happy,” said Monteiro.

Before the pandemic, Monteiro said she worked several concerts a week. In March 2020, the industry shut down for a few months, but she continued to work alone on creative projects to keep herself busy. Her first photoshoot after her leave was in May for a magazine cover and she said she was so afraid of being a model again. However, the sets were clean and safe and the models and staff were tested for COVID-19. Her normal schedule resumed in fall 2020.

On set with JLo, Mark Wahlberg, Naomi Campbell and more

Once her modeling career was launched, she started acting and singing. She signed with Innovative Artists Agency in New York and worked as an extra in films like “Someone Great” and “Second Act” as well as other TV shows like “Orange is the New Black”, “Law and Order: SVU “and more. . Sadly, viewers can only point out her in both films, as producers often cut scenes in which she was featured.

Although she hasn’t been credited in any movie or series, she said being on set with famous actors was just as rewarding. When she was extra on the set of “Daddy’s Home 2” with Mark Wahlberg and Will Ferrell, she said she received generous career advice if she decided to put herself in the spotlight. Plus, it didn’t hurt that she got to meet actors like Naomi Campbell on the set of “I Feel Pretty” starring Amy Schumer.

When filming “Second Act” she closely admired JLo’s work ethic.

“To be on a big set with this level of actors was very inspiring,” said Monteiro. “I said to myself, ‘if I can do this, I can do anything’. ”

A screenshot of Alana Monteiro's additional role in

Although she has enjoyed her acting career so far, she will be focusing on modeling and music in the near future.

Single “High” and new music

Monteiro said she has been writing songs her entire life, but only started turning her dreams into reality in the past two years. In 2018, she attended the Rolling Loud Festival in Miami and, by chance, bumped into a music producer in the lobby of her hotel and traded nicknames on social media. When Monteiro posted a video of her singing on Instagram, the producer texted her and asked her to host a studio session in New York City. She recorded her first single, “High” in 2019, announcing that new music would be released in 2021. Monteiro said she actually forgot about the song until this year and decided to release it on June 30, available on Apple Music and Spotify.

“I’m more motivated and inspired now,” Monteiro said. “I’m back in the studio to record an album.”

On the morning of her interview with The Standard-Times, she said that FUN 107 performed her song for the first time. Even though she knew when it would air, she was still excited.

Monteiro has just finished filming his music video for his single. She said that although it was only a two-minute song, it took four days to get the footage they needed. The clip will be released in October.

In her spare time, she continues to write new music.

Credit your community

Looking back on how far she has come, she attributes a lot of support and inspiration to the community. New Bedford-born singer-songwriter Tynisha Kell remained at the top of Monteiro’s list of inspirations along with other Cape Verdean and Portuguese celebrities who have made names for themselves.

Although her family didn’t think she could be successful in the industry at first, they came to fully support Monteiro in all of her success. She is the daughter of New Bedford residents Denise Porche and Allan Monteiro and the granddaughter of Evelyn Gomes and Arthur Porche Sr. Her father is her biggest supporter, she said.

Standard-Times editor-in-chief Kerri Tallman can be reached at [email protected] Follow her on Twitter at @kerri_tallman for links to recent articles.

Support local journalism by purchasing a digital or print subscription to The Standard-Times today.

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Animal testing between EU cosmetics regulation and ECHA’s REACH regulation, according to study

Posted in Alternatives to animal testing (ALTEX), Researchers from the Transatlantic Think-Tank for Toxicology t4 – established by the Doerenkamp Zbinden Foundation for the defense of animal-free research, headquartered in Switzerland – studied the files submitted for registration, evaluation , the authorization and restriction of chemicals (REACH) of the European Chemicals Agency (ECHA) database listing chemicals for cosmetic use.

Cosmetic ingredients only with in vivotests under REACH

The study identified 3,206 chemical dossiers in REACH containing ingredients with cosmetic products as declared use, of which 419 listed cosmetic products as the only use. Of these 419 records, the researchers found that 63 had completed in vivotests after the ban of the Cosmetics Regulation on in vivotest.

Animal testing on all cosmetic products and cosmetic ingredients was banned by EU law in 2013 through the EU Cosmetics Regulation 1223/2009. Prior to that, there had been an initial ban on testing for finished products put in place in 2004 and for ingredients in 2009.

However, under ECHA REACH regulation 1907/2006, Certain aspects required or permitted testing on animals – notably testing of environmental parameters such as aquatic toxicity, pre-registration of certain new chemicals and long-term worker safety. And it was under REACH that post-ban animal testing was conducted on cosmetic-only ingredients, the researchers said.

“Registrants have widely used non-animal alternative methods to assess ingredients for REACH, but some have still conducted new in vivo testing to comply with REACH requirements for toxicity data and worker safety assessments ”,they wrote.

“In some cases, ECHA, the agency that assesses REACH dossiers, has rejected registrants’ alternative methods as insufficient and demanded new in vivo testing.

“Conflict between REACH and the cosmetic regulation”

The researchers, composed of representatives of the Center for Alternatives to Animal Experiments CAAT and its European branch; the University of Konstanz in Germany; Johns Hopkins University in the United States; Chinese regulatory compliance firm Knudsen & CRC; American cruelty-free beauty brand White Rabbit Beauty; and the international ingredients major Clariant, concluded: “Cosmetic ingredients in the EU are governed by two conflicting regulations.”

“… The conflict between REACH and the cosmetics regulation poses a serious dilemma for all segments of the cosmetics industry”,the researchers said – for ingredient makers, cosmetic brands, and consumers, alike.

“For ingredient manufacturers, because they may be legally required under REACH to perform in vivo testing on their ingredients, but the cosmetics market may reject ingredients with such testing; for cosmetic brands because they cannot easily identify REACH testing of ingredients in their supply chain, but if such testing is identified, a brand risks consumer backlash if it continues to use the ingredient, but finding an alternative can be difficult and expensive; and for consumers, because they can no longer trust that the EU cosmetic products they buy have not been tested on animals. “

The results of the present study analyzing REACH dossiers, they said, gave “A reason for optimism and concern”.

In vitroversus in vivo– many animal tests “could have been done away with”

“A review of cosmetic-only ingredient files shows in vivo testing declined sharply after 2009, when the initial ban on cosmetic testing came into effect. However, testing did not end at that time or in 2013 when the final ban went into effect. Trends show a continuation in vivo testing of cosmetic-only ingredients for REACH, and this is expected to continue as ECHA continues to assess REACH registration dossiers.

The study identified that new in vivopost-ban testing has been “Largely carried out because they were required by REACH”,Despite numerous dossiers exclusively using alternatives, in particular for human health parameters.

“For health endpoints with in vitro methods, most reporters who reported in vivo tests had followed the REACH principle of in vitro first, but eventually had to test in vivo to comply with REACH. The main reasons were the positive or equivocal results of in vitro tests or chemical properties that made in vitro infeasible tests.

However, the researchers said that some of these tests “Could have been canceled”By applying the possibilities listed in Annex XI of REACH or by using non-animal alternatives, in particular with regard to acute toxicity.

‘More new in vivotests for REACH are likely ‘

The researchers stressed the importance of making these tests known to the public, saying in vivotesting of cosmetic-only ingredients for REACH has “Has not been reported before” Because the EU no longer follows in vivo tests on cosmetic ingredients. The EU situation report, they said, instead counted all REACH tests as “industrial chemicals legislation” tests, including those on cosmetic ingredients.

“Further new in vivo tests for REACH are likely. As part of its dossier review process to date, ECHA has already requested new in vivo tests for cosmetic-only substances, and further requests can be expected as ECHA identifies gaps in the data in the files. In addition, ECHA’s decision that in vivo tests can be performed on only cosmetic ingredients “to assess the risks of worker exposure” affects many ingredients. With the exception of the import of a finished cosmetic product, all other cosmetic processes involve the exposure of workers to the cosmetic ingredient ”, the researchers said.

In view of this they said “more transparency”On post-ban in vivo testing was necessary, as well as a “Committed stakeholder effort to resolve the conflict”.

And such efforts had certainly already started in earnest.

Beauty industry calls for animal testing of ECHA and REACH

In November 2020, industry majors including Procter & Gamble, L’Oréal, Unilever and Avon signed an open statement released by Human Society International’s Animal-free Safety Assessment Collaboration (AFSA) claiming that ECHA and its board of appeal undermined the EU. ban on animal testing for cosmetics.

In December 2020, more than 400 beauty companies and brands also signed an open letter to the European Commission, Parliament and Council calling for a halt to new animal testing, in line with the current ban on testing on animals. animals in the EU. Signatories to this letter included Avon, Dermalogica, Molton Brown, Natura & Co and Unilever, as well as a number of nonprofits including PETA, Cruelty Free International and Human Society International.

And this year, the Cosmetics Europe industry association unveiled its latest project: the New Science Animal-Free Safety Assessment Program, which is expected to launch in 2022 and designed to advance the assessment capabilities of the non-animal safety, the regulatory use of these alternatives, and education and training. across the industry. The five-year program would be industry-led and operate globally to ultimately create a global future where cosmetics are completely free from animal testing.

Source: Alternatives to animal testing (ALTEX)
Published online ahead of print in August 2021, doi: 10.14573 / altex.2104221
Title: “Continuation of animal testing of cosmetic ingredients for REACH in the EU”
Authors: J. Knight, C. Rovida, R. Kreiling, C. Zhu, M. Knudsen and T. Hartung

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5 reasons (out of a million) to buy Black

The dollar has a lot of power. Especially the black dollar. Whether used to invest in education or to support a business with a positive mission, money has the capacity to make a huge difference and shape a better world. With this amount of power comes a huge responsibility for us as consumers to use our funds in a way that supports black communities. The easiest way to make sure this is accomplished is to take our money straight from the source: black-owned businesses. For National Black Business Month, here are five reasons to buy a black property this month – and every month!

1. Help bridge the racial wealth gap

In 2019, the median household income differed between white and black households by over $ 160,000, with white households at $ 189,000 and black at $ 24,000. On top of that, more than a quarter of black households have a net worth of zero or are in the red. This is a surprising margin that not only shows a financial disparity between blacks and whites in America, but also speaks of disparities in housing, education, etc. However, a study by the Congressional Black Caucus Foundation (CBCF) found that black business owners have a median net worth that is more than 10 times that of black non-business owners. This is clear proof that business ownership for blacks is a way to improve their earning potential and help them become more financially egalitarian in the United States.

2. Stimulates local economies

Black-owned businesses tend to be small, local businesses. When you support these types of businesses, more of the money you spend will likely stay in the community than if you were to buy from a national chain. In addition to the flow of money, if local businesses are seen as thriving, outside community investors will be encouraged to place money in neighborhoods to fund education, healthy outdoor spaces, health care, and more. job growth.

3. Strengthens local communities

In addition to the economic strength that comes with supporting black-owned businesses, these establishments are known to pour this support forward with mutual aid. Programs like Black Girls Code and the For Us By Us Market in New Orleans are spaces the founders wanted blacks to grow up in. These types of environments are essential to the health and strength of the black community, as they provide black people with the opportunity to become a priority. It is essential that these types of businesses are supported and can keep their doors open, because as long as they operate, the symbiotic relationship between business and community will continue to thrive.

Additionally, supporting these small black businesses helps keep black communities diverse and unique. Rather than allowing larger conglomerates to come in and erase the flavor and culture that make these places beautiful, maintaining black-owned businesses allows these neighborhoods to retain their personality.

4. Help more black entrepreneurs start businesses in the future

According to the Kauffman Group, blacks are more likely to finance their businesses using personal credit than any other group, primarily due to discrimination in the distribution of business loans. Banks are much more likely to provide business loans to potential white business owners than to blacks. This type of discrimination is unacceptable. One way to fight this injustice is to demonstrate to banks that black-owned businesses are profitable. Supporting them does more than just put money in their pockets. By buying Black, you can encourage large institutions like banks to see that there is potential in these businesses. In doing so, aspiring entrepreneurs who have not yet applied for bank loans will have a better chance of being approved, thus encouraging a new generation of successful black-owned brands.

This increase in business loans to blacks is not only beneficial to those trying to start a business. It will also benefit the whole country. The US economy has lost $ 13 trillion in revenue by denying black entrepreneurs access to bank loans to start businesses. This amount of money is certainly not trivial and shows how necessary it is to give black business owners a chance.

5. Big business will take note

Every dollar you spend is a vote for what you want the world to look like. When you spend money to support black-owned businesses, the big establishments take notice. If a department store finds that a black-owned clothing brand is particularly popular, chances are the department store is looking to stock that brand’s clothing. Or, for example, if a black-owned hair care line is in high demand, large convenience stores will look to sell these products in their stores. These are lucrative opportunities for black business owners that can only be made possible if there are people who support their businesses when they are just starting out. In addition, large corporations will be forced to compete with black-owned businesses.

By applying this pressure to businesses, they will seek to create more opportunities for black employees within their organization, sell products aimed at a more diverse market, and strengthen black representation in their marketing. In 2018, the makeup brand Tarte was questioned for a lack of range of shades in its best-selling concealer. This controversy has occurred alongside the rise of black-owned makeup brands like Fenty Beauty and Pat McGrath, which have responded to demand for a more diverse range of shades.

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Sephora China Partners With JDDJ To Offer One Hour Delivery

China’s beauty industry is on fire. From cutting-edge digital platforms to traditional bricks and mortars, the challenges and competition are becoming increasingly fierce. Following the opening of a high-tech flagship store in Beijing’s Sanlitun district in May, Sephora is in partnership with Dada Group, China’s leading on-demand delivery and retail platform in China , Sephora will be able to offer delivery within one hour.

To date, more than 70 Sephora stores have been launched on the JDDJ platform, covering first and second tier Chinese cities. Based on the Dada Group’s partnership with, these Sephora stores will be simultaneously online with When consumers order through the JDDJ app or mini program, beauty products are delivered from the nearest Sephora store within an hour by Dada Now runners.

By the end of 2021, all Sephora stores in China will be integrated on both JDDJ and, strengthening Sephora’s omnichannel strategy. Together, the companies are building a new on-demand retail model of beauty brands. JDDJ will help with product management, digital marketing, targeted user operations and order fulfillment optimization, and provide an integrated O2O retail solution. With a large consumer base with strong consumer power, JD Beauty can provide powerful advertising and help the brand reach more consumers.

There are currently over 3,400 beauty stores on JDDJ. The platform has also partnered with Watsons, Gialen, Innisfree, The Colorist and Wow Color, creating a large-scale, high-density beauty supply network with beauty brands and retail chains.

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Why is the beauty and fashion world so obsessed with buying youth?

More brands will likely reach out to a younger, cooler audience (Photo: Tiffany)

When Tiffany & Co launched its #NotYourMothersTiffany campaign, it encountered backlash.

The heritage brand is clearly trying to attract a younger clientele with this campaign by appearing cool and fresh – allegedly unlike a middle-aged woman, and far removed from their elegant Audrey Hepburn-style glamor.

On the one hand, people thought the tagline alienated Tiffany’s main audience (perhaps achieving their goal), but some also felt it was deaf given the luxury cost of Tiffany pieces, which are out of the ordinary. reach for many millennials and gen z buyers.

A post on the company’s Twitter account read: “Who are you calling the old fashioned way?” – others say: ‘Not cool, you say? Tell us more ‘and’ This is not an old school ‘, so despite the reviews, the brand is still pushing this story hard.

One Twitter user replied that the rebranding was “falling so flat… who does he think can afford / buy Tiffany ?? least researched ad campaign possible, ”with echoes of that sentiment across the platform.

We have sought feedback from the brand, although they haven’t provided an answer on their motives here.

This recent event in the fashion world tells a larger story around our aversion to aging and how it affects what we buy.

We’ve been told for years that sex is what sells, but perhaps it was short-sighted, doesn’t resonate as strongly today, and is gendered towards straight cis men.

Now we seem to have moved into a phase of brands focused on youth and freshness, so it’s no surprise that Tiffany wants to capitalize on this – we just have to look to brands like Glossier, which are capturing. so well this aesthetic, to see the potential Success.

When Glossier, for example, did something that sparked a reaction from its younger audience – using glitter that wasn’t biodegradable – they took the product off and returned to their cool, young, and fun image.

What’s not necessarily cool about Tiffany’s campaign is that she directly addresses age – and the idea of ​​explicit ageism is not so acceptable.

Brighter Pop-Up in Boston's Harbor District

Glossier has built a brand that connects with Millennials and Gen Z audiences (Photo: Jonathan Wiggs / The Boston Globe via Getty Images)

But the fact remains, as a societal collective, we often aspire to appear contemporary, in tune with the times and in the air.

Things that look dated are only cool if they’re shamelessly worn as vintage.

So why do we have such a complex relationship with aging and consumerism?

Caroline Plumer, Founder and Chief Therapist at CPPC London, who has worked in the field of branding before, tells us that our inherent aversion to aging and the appearance of old age is subconsciously rooted in a primal and morbid fear. of death.

“Psychologically, we all know that one day we will inevitably die and we are aware of it, but the only way to live our life is not to connect too deeply to it on a daily basis,” she said. Explain.

“We are very rarely given the reverse side of aging, namely people who feel good about themselves, for example.

“We see youth as a beauty, we dye our hair to look younger, so we are very focused on the youthful aesthetic and to make it something that is prized.”

Caroline believes the landscape has changed over the past two generations – thanks to a boom in things like cosmetic procedures.

Portrait of confident African American woman

Brands that focus on young people could end up alienating their existing customer base (Photo: Getty Images / Refinery29 RF)

“People are really keeping their youth now [due to treatments and fashion]’she says, which is the result of heightened anxiety about aging, while also working as a breeding ground for additional anxiety as pressure mounts to follow these trends.

“This kind of marketing, when we’re saturated with it, sends a message that ‘it’s not cool to be old or to buy certain brands’ – it tells us that we no longer have value or value. “, she adds.

“A lot of old people talk about suddenly becoming invisible – you go from smiling on the street to not being noticed.”

Social media has an impact here as we maintain our looks and our lives in a proactive way that hasn’t existed so strongly in the past – brands need to follow that as well.

Dr Francesca Bonettiy, assistant professor at the London College of Fashion, tells us that brands will continue to exploit our desire to look young.

“I believe that more than seeing brands alienate their original clientele, there will be more brands that will reposition themselves to attract their original clientele as well as a younger and ‘cooler’ segment, which wants be seen as modern, ”she says.

“Maybe in years gone by, fashion told the consumer what to buy, but nowadays it seems more like the consumer is telling brands what to design, or a combination of them. two, through social media.

“You have to differentiate between the brands that dictate the trends (those of traditional luxury like Gucci, Prada, Louis Vuitton) and those emerging or those of fast fashion.

“The consumer certainly has a much more active voice, but brands need to listen to their customers and consumers while being true to their brand identity. “

More and more brands, like Tiffany, will shed their old identity in favor of one that might catch a younger eye.

Beauty brand Crabtree & Evelyn did this a few years ago, moving from country flowers to simple millennial pink and green packaging.

Fashion expert Karine Laudort is of the opinion that: “At any time, brands can go viral for good or bad reasons and social media can make them or break them”, and the way they play with it age will be a factor. .

While fashion and trends rely more than ever on a two-way relationship between brand and consumer, ageism is a problem plaguing this world.

Partly because brands sell us youth, part because we have an appetite for it.

Karine says the issue of ageism has become more apparent “since the digital space has evolved with new online platforms and social media networks and applications.”

“This new way of consuming is mostly more favorable to young people who have no problem spending money online and, unfortunately, fashion conglomerates obviously care about sales figures and profit margins,” notes she does.

“This is clearly seen in the face choices of most of the big brands who seem to think younger faces are more popular and will appeal to a larger audience.

“It has also led to the birth of a plethora of Instagram-only or online-only brands, leaving physical retail stores struggling when no digital presence has been developed.”

Essentially, the buying habits of younger consumers are partly responsible for the fact that brands favor them over older people.

The unfortunate reaction Tiffany faced reveals that we want the rebranding to feel appropriate and still, in a way, inclusive.

Soon it will exclude people based on age considered old-fashioned.

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The future of sustainable packaging: opinions of beauty brands and packaging designers

We asked innovative, forward-thinking brand owners and designers for their perspective on the future of beauty in light of the growing demand for sustainable packaging and the challenges ahead. Here are their revealing answers. Want to join the conversation? We would love to hear from you. Please email me with your thoughts at [email protected]

“It’s all about alignment of the industry. This is where I see the future of sustainable beauty moving towards an industry that brings together sellers, suppliers and competitors. The cosmetics industry produces more than 120 billion packaging units per year. The problem is bigger than that of any brand, supplier or company. We all face similar challenges at different stages of the supply chain, so why not share our learnings to improve the industry? “

Read Abram’s full thoughts on the future of sustainable packaging here.

“Sustainability in packaging has a moment right now, although it’s something that has always been important to us at Aveda. Consumers are increasingly demanding of the brands they support. Not only do they want more efforts to be made when it comes to sustainability, they want honesty and transparency.

“For me, the future of sustainability in packaging lies in two main areas: innovation around materials and closing the loop on materials that are currently not recyclable. When it comes to materials, one area of ​​innovation that fascinates me is mono-material / ready-to-recycle packaging (which was used with the Botanical Repair collection). Using a mono-material, meaning that the tube and cap are made of a single material instead of a mixture of materials, allows the tubes to be able to be recycled once municipalities choose to use them. accept into the recycling ecosystem.

“When Juice Beauty started in 2005, eco-friendly packaging options were scarce, so everyone at Juice Beauty is excited that the beauty world is starting to focus more on sustainability and that the packaging community is coming up with. more innovative options.

“Sustainability has to include what’s inside the bottle and the packaging, as well as the practices of the company as a whole. Organic ingredients inside to achieve sustainability for the planet, 100% recycled plastic or glass with pumps that don’t need a doctorate to figure out how to recycle them, contained in FSC boxes or recycled… all made with solar energy. While I like the idea of ​​refills, I’m concerned that given the new world of sanitation we live in, refills will have to be incredibly high-tech for consumers to trust cleanliness.

“Going forward, our biggest challenge is getting in-store sampling and really durable packages and luxury sample sizes. “

“The future of Beauty is based on the convergence of Packaging Sustainability and e-Commerce. As the pandemic has exacerbated consumers’ use of online outlets, brands will be forced to design solutions that reduce the amount of protective materials and unnecessary plastics (think Amazon protective bags, for example) and do their part to educate consumers on how to recycle.

“To that end, suppliers will need to innovate much faster to deliver solutions that help brands achieve these goals. Metal-free dispensing pumps that can survive the impact of e-commerce shipping, durable refillable pouches that alleviate brands’ anxiety to switch to new business models, and more durable shipping materials are just the thing. some of these examples. Finally, consumers must continue to demand more sustainable packaging solutions, embrace refillable business models, and do their part at the end of the recycling process by separating packaging materials to complete the cycle.

“When we launched Codex Beauty Labs in 2018, we didn’t want to compromise on our carbon footprint. FSC and PEFC certified cardboard boxes were essential and fairly easy to find, but single-material airless tubes made from green polyethylene (PE) did not exist. It takes a lot of willpower to make sustainable packaging, but we were fully committed to blazing this trail for the beauty industry. We found a great partner in Brazil and launched in 2019 with predominantly green (PE) tubing which was still much more carbon footprint friendly than fossil fuel based packaging. We are delighted to launch single-material green PE airless tubes in 2021. We are also working with a German partner on green polyethylene bottles for 2022. Our dream is finally coming true.

Designer Marc Rosen, Nick Dormon of Echo Brand Design and Nick Vaus of Free the Birds discuss the future of sustainable packaging.

“As designers, for our packaging to be sustainable, we need to reimagine and reinvent the perception of beauty packaging. It is even more difficult in the field of luxury packaging. Instead of “more is more”, we need to design packaging where “less is more”. Using materials that are both durable and represent a new modern definition of luxury.

“Can brands help change consumers’ perspective on what looks and feels’ premium ‘? The challenge for beauty brands is to create a premium packaging experience while being environmentally friendly. Desirable beauty packaging has long been equated with over-packaging as part of the lavish unboxing ritual, with quality delivered via glass or heavy plastic vials. This idea is starting to lose its relevance as more and more consumers ask brands to reduce their packaging and eradicate their use of plastic.

“A new wave of eco-conscious beauty brands are using next-generation sustainable materials to lighten their carbon footprint and visually reflect their sustainable ethos. Brands like Haeckels use packaging made from mycelium, a natural, renewable resource that can be grown to order. These new materials put the sustainable goal in the foreground and make a real statement on the shelf, without the need for excess material.

“Consumers are more and more aware of greenwashing practices, and“ organic ”on the label is no longer available. Some independent beauty brands like Cocokind are adding carbon labeling to their packaging to assure consumers that the products are environmentally friendly and urge them to recycle the packaging after use. More and more beauty brands are achieving B Corp status. As consumer awareness of what B Corp really means continues to grow, this level of transparency and measurable impact on social and environmental issues may well be the next frontier for sustainable beauty brands and packaging. “

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I Heart Revolution launches makeup collaboration with Pebbles ™

Inspired by the vibrant and rich colors of Fruity PEBBLES and Cocoa GALETS cereals, the collection offers a range of delicious colors and shades that will make consumers scream “Yabba Dabba Doo!”“Each of the collections brings Fruity PEBBLES and Cocoa GALETS flavors to life, offering a total of 22 products ranging from eye shadow palettes to Bedrock-inspired lip glosses, which will transport consumers straight to the Stone Age and give fans a mouthwatering pebble. experience to feast on.

“Revolution Beauty is privileged to partner with Post Consumer Brands and Warner Bros. Consumer Products to bring the PEBBLES brand come to life through a dedicated cosmetics collection, ”said Adam minto, founder of Revolution Beauty. “For 50 years, the GALETS The brand has attracted fans from all over the world. At Revolution Beauty, we wanted to capitalize on the success of PEBBLES by partnering with our I Heart Revolution team for a collection of cosmetics full of vitality and vitality. As a brand that recognizes the importance of individuality, dynamism and originality, we continually strive to nurture relationships with like-minded partners who align with our mission to bring inclusiveness and energy to our audience. “

“The pebbles the brand aims above all to be a catalyst for creativity and to encourage individual expression in children and children at heart, ”said Lea Broeders, Head of Licensing, Post Consumer Brands. “Our collaboration with Revolution Beauty was a natural fit that offers our fans an exciting new way to experience the vibrancy and playfulness of Fruity PEBBLES. and Cocoa GALETS cereals. We’re excited to see this fun collection come to life as we continue to celebrate PEBBLES50e anniversary this year by giving our fans more ways to experience the brand beyond the breakfast bowl. “

For 50 years, CAILLOU cereals bring fun and happiness to children and children at heart. From the first bowl of GALETS cereal was poured in 1971 to today, the brand has captured hearts and minds, quickly becoming a top-selling brand of children’s cereal with over 1.4 billion bowls consumed each year.

One of the most revered cartoons of all time, “The Flintstones” aired from 1960 to 1966. and Pebbles Cereal, named after Fred and Wilma’s daughter, was the first brand ever created around a media figure.

The I Heart Revolution x PEBBLES The makeup collection will be available for purchase at ULTA Beauty stores nationwide and online at and, starting at August 18. To register for the presale, go here.

About Revolution Beauty
Revolution Beauty is an independent UK-based company available in over 60 countries around the world. I Heart Revolution is owned by the Revolution Beauty brand, along with I Heart Revolution, Revolution PRO and Revolution Skincare. Revolution Beauty is the fastest growing company in the UK (december 2018), according to the Sunday Times. #OpenMinds is Revolution’s call for everyone to celebrate diversity, embrace imperfection, respect self-expression, and support beauty in its many forms and forms. All Makeup Revolution products are PETA cruelty-free, never tested on animals, and 76% vegan (and growing!).

ROLLERS Cereals are a timeless breakfast classic that families have enjoyed for 50 years. Launched in 1971 after Post obtained the license rights to Hanna-Barbera, PEBBLES cereal was the first brand ever created around a television series character. One of the most revered cartoons of all time, “The Flintstones” aired on prime-time television from 1960 to 1966, and the characters returned in countless specials and movies. The cereal was named after Pebbles, the daughter of Fred and Wilma Flintstone. For more information on ROLLERS cereals, visit

About post-consumer brands
Post Consumer Brands is a business unit of Post Holdings Inc., formed from the combination of Post Foods and MOM Brands in May 2015. Based at Lakeville, Minnesota., Post Consumer Brands is now the third largest grain company in United States, with a broad product portfolio spanning all category segments – from iconic brands and value ready-to-eat cereals to natural / organic and hot cereal varieties. As a company committed to high quality standards and our values, we are driven by one idea: to do better every day. For more information about our brands, visit

About Warner Bros. Consumer Products
Warner Bros. Consumer Products, a WarnerMedia company, extends the Studio’s powerful portfolio of entertainment brands and franchises in the lives of fans around the world. WBCP partners with the world’s best licensees on an award-winning line of toys, fashion, home decor and publishing inspired by franchises and properties such as DC, Wizarding World, Looney Tunes, Hanna-Barbera, HBO, Cartoon Network and Swimming for adults. The division’s successful global thematic entertainment business includes groundbreaking experiences such as The Wizarding World of Harry potter and Warner Bros. World Abu Dhabi. With innovative global licensing and merchandising programs, retail initiatives, promotional partnerships and thematic experiences, WBCP is one of the leading retail licensing and merchandising organizations in the world.

THE FLINTSTONES and all related characters and materials copyright and trademark Hanna-Barbera. (s21)

Media contacts
Lauren Bettenga, Post-consumer brands
[email protected]

Erin brown, I Heart Revolution
[email protected]

SOURCE Post-consumer brands

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Growth of the beauty and personal care segment: on a solid foundation to go out and paint the city red

With the unit economy relatively easier to achieve and the bigger gross margins – even better than in fashion – the online BPC space is expected to grow at a rapid rate thanks to a compound 30% increase in spending over the years. next five years.

Even though large horizontal players like Amazon, Flipkart, Tata Digital and Reliance continue to dominate the e-commerce landscape in India, a multitude of niche players are creating their own markets; among the growing segments are beauty and personal care (PCB).

With the unit economy relatively easier to achieve and the bigger gross margins – even better than in fashion – the online BPC space is expected to grow at a rapid rate thanks to a compound 30% increase in spending over the years. next five years. In addition, the share of working women is increasing as more and more women shop online. With Nykaa poised to hit the stock markets, the online beauty space is now in the limelight. “

“Beauty products have very attractive gross margins. Companies don’t need to raise funds every six months, ”explains Kaushik Mukherjee, co-founder and COO at SUGAR Cosmetics. In addition, the discounts are lower, varying between 11.5 and 12.5% ​​against 20% at Amazon.

Already Facebook and Instagram and of course cheap data are encouraging more consumers to shop online. Women now represent 44% of online shoppers, up from around 10% just four years ago.

Skin Elements now ships to regions such as Nagaland, Manipur, Leh and Ladakh and processes 10,000 orders per month. Co-founder and CEO Raghav Sood claims that some of these areas even lack regular courier services and deliveries are made by India Post. “Everyone knows how to shop online and cheap data plans help,” Sood says.

Purchasing power is essential to support growth. HSBC analysts estimate total spending on PCBs at around $ 15 billion (Rs 1 lakh crore), or around 17% of the total retail basket and around 5% excluding groceries. These are expected to increase by 13% over the next five years, due to the increase in per capita income and the growing share of PCBs in these expenditures.

Many digital players are establishing an offline presence. Mukherjee, of which SUGAR Cosmetics has 10,000 offline points of sale, observes that if you are to compete with the biggest beauty brands, you have to play in the whole market. The company that typically sees around two million monthly customer visits to its app and website makes around 50% of its revenue from offline channels. Mukherjee says that while mall counter sales may be inconsistent as they depend on footfall, the general commerce segment has been profitable, contributing nearly 30% of offline revenue.

Premium online skincare brand Skin Pots is making inroads into level one and two towns. The brand, which offers products in the price range of Rs 500 to Rs 1,500, has reached nearly 6,000 customers and delivers 280 PIN codes. Founder and CEO Anondeep Ganguly says online brands allow customers to view reviews and receive suggestions. “The big beauty brands didn’t have this opportunity, they were just looking to sell their products at retail. Consumers want to go online, read reviews, and then buy, ”says Ganguly.

Darpan Sanghvi, founder and CEO of MyGlamm, which recently raised 530 crore rupees from investors such as Accel, Wipro and Amazon, says he has not seen any drop in lipstick sales during the pandemic. Sanghvi believes consumers likely made small purchases like lipsticks to satisfy their cravings. His company works overtime to satisfy these desires. MyGlamm has set an ambitious goal of acquiring four million customers this year through new categories such as makeup, skin, hair and personal care. The company acquired the female-centric content platform POPXo last year in an effort to expand its customer base. Prior to the acquisition, MyGlamm was acquiring around 30,000 new customers per month, but this is now 2.5 lakh.

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