Why nutricosmetics is the last frontier in skin care

Multi-step skin care routines and high tech gadgets have all been in our journey to achieve a radiant complexion.

But the latest chapter in beauty innovation prompts us to take a step back. Adopting the age-old anecdote that beauty begins from within is nutricosmetics. Introducing a holistic approach to how we fight acne issues with age management, these beauty supplements promise to cure the root cause of the problem.

Beauty begins with the essential. For Amanda Chantal Bacon, founder of Los Angeles-based supplement brand Moon Juice, who arrives in the area later this year, it starts with “healthy eating, more than eight hours of sleep, walking and stress management.” From there, add supplements to your topical skin care routine.

An effective indicator of when you are running low on any of these necessities is your skin. “Beauty is a reflection of the way you take care of your body and yourself,” says Sandra Sharpe, functional medicine coach in Dubai. The signs of a poor diet, lack of sleep, and stress are likely to manifest in the form of rashes, dehydration, and boredom, to name a few.

In the demanding world we live in, it’s no wonder that supplements sell out. According to Nutrition Business Journal, the nutritional supplement industry grew 12.1% in 2020, the highest in more than two decades. Consistent with these results, according to Google Ads, searches for collagen increased 33% from March to December 2020, indicating increased interest in beauty supplements.

While supplements can offer many benefits, it’s important to note that although the industry is regulated, not all nutricosmetics have been tested and submitted to clinical trials to prove their effectiveness. When opting for supplements, try to avoid those that contain artificial ingredients, binders, fillers, and dyes. Also check the sugar content, especially in sweets, as it can often be high. Brands should display their ingredient list and it should be easy to read with a nutrition facts panel.

People with food and diet intolerances should be especially careful. Collagen, for example, comes from the connective tissue of animals. In particular, cowhide and fish scales. Ingestible alternatives for vegans contain ingredients such as vitamin C, silica, and an abundance of amino acids. Although advertised as vegan collagen, when ingested it is not. They are collagen builders, which means they help stimulate your body’s production of collagen. Research has proven that this formulation is not as effective as its animal counterparts, although some brands claim otherwise, proving how important careful research is.

Experimenting with supplements versus topical treatments should not be taken lightly. “When we apply oils, creams or serums to the surface of the skin, hair and nails, the interaction between the product and our body is largely superficial,” says Aya Serhal, clinical dietitian at the American Hospital Dubai.

“Ingestible beauty products have a fundamental impact, as our gastrointestinal tract digests them, our bloodstream circulates them, and then our organ systems metabolize them, cleanse them, redirect them and assimilate them,” adds Serhal.

Supplements include ingredients such as vitamins, minerals, herbs, amino acids, and enzymes. Finding the right formulation for you is a personal journey that should be guided by a qualified physician, dermatologist or dietitian.

“We are all unique and our bodies function and react differently,” says Sharpe. It is also important to note that if you are not deficient, any additional supplementation will not provide any additional health benefits.

It is essential that you listen to the needs of your body. For those who can, professional monitoring of the nutrient levels in your system reap the best rewards.

Bioniq, a London-based supplement brand that debuted in the UAE late last year, aims to offer this service. Part of the monthly fee includes a nurse who comes to your home or office every two months to take a blood sample. The company can then offer a micronutrient formula and a customized and up-to-date nutritional plan. Positioning itself as a preventive approach to health, it also learns through consistent intelligent data collection which parameters need to be tested so that you can progress in your health journey. With your body functioning at its optimum level, glowing skin, healthy hair, and strong nails are just added benefits.

How you should ingest these nutrients depends on the ingredient. “We make them in the most potent form that is optimal for the bioactive ingredients specifically formulated for these supplements. So some of our nutricosmetic supplements come in capsule form and others in powder form, ”explains Jeremy Muijs, co-founder of Australian beauty brand clean Grown Alchemist.

Another positive impact of supplement ingestion is that: “As your body absorbs the nutrients from the formulas, it will also provide benefits to other parts,” says Jules Miller, founder of the brand. of London supplements The Nue Co.

With so many formulations on the market, there is one area that brands are focusing on. “Inflammation is at the root of a large part of the dysfunctions and diseases of the body and the skin,” explains German aesthetic doctor and founder of the eponymous label, Dr Barbara Sturm. Flares of hypersensitivity can all be a reflection of what’s going on in your gut microbiome.

“The skin is often called the ‘mirror’ of our intestines,” agrees Miller.

If you have to start somewhere, start with what you eat. “Diet is essential for controlling inflammation and promoting skin and overall health,” says Sturm. From there, consider adding a supplement.

“I have always been an advocate for a well balanced diet that is high in nutrients to help nourish from the inside out. We have drawn heavily from natural food sources in formulating our products and I always recommend the diet as a great place to start when looking to improve your well-being, ”says Miller.

You must be patient when taking nutricosmetics. “As with your skin care or with your diet, to achieve lasting results, it’s important to stay consistent with your supplements,” says Sturm.

To make sure you stay on top of your routine, Bacon advises, “Know yourself and your habits and put your supplements next to things you do every day, like next to your toothbrush, to your coffee maker or phone charger. “

Like skin care, supplements take a long time to prove effective. If you’re looking for these skin-improving benefits, stick to your chosen formula, make sure you get eight hours of sleep, eat right, and try not to stress out. The benefits will go far beyond healthy, glowing skin.

Update: October 3, 2021, 7:14 a.m.


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Tula and Tatcha named top skincare influencer marketers – WWD

The era of the glamorous influencer is drawing to a close.

Data from Tribe Dynamics shows that as the popularity of skincare grows across all platforms, winning brands are ushering in a new set of aesthetic rules.

Makeup may still have the lead in volume by EMV, said Conor Begley, president of Tribe Dynamics, but brands are increasingly gaining on skin-forward content. “What we’re seeing across the category is a big decline. People are diversifying their content and creating less makeup, ”he said, adding that light coverage brands like Ilia and Kosas were among those showing growth. “Makeup will continue to have more total volume, just because it’s easier to talk about and more visual in nature, but that’s purely from a volume standpoint.”

To this end, skincare is increasingly popular with younger consumers and the platforms they frequent, such as TikTok. “The Fuller Glam brands have had a more difficult time. When you watch content on TikTok, you don’t see a lot of heavier makeup content. You see more skin care, ”added Begley. “It’s a change of guard from what consumers prefer. “

Here, the 10 best skin care brands in August 2021, ranked by EMV.

  1. Where are you now
  2. Tatcha
  3. Glow Recipe
  4. Summer Fridays
  5. Kiehl’s
  6. Drunk elephant
  7. Great !
  8. From youth to the people
  9. Caudalie
  10. Beauty first aid

FOR MORE ABOUT WWD.COM, SEE:

The best brands and influencers of Tribe Dynamics

Data reveals consumer credit takes a hit as BNPL rises in pandemic

Executive relocations at MAC Cosmetics, Tom Ford, Tatcha


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Luxury skin care from a stem cell expert loved by A-listers

Legacy beauty brands typically take decades to achieve a level of market dominance that sees them seep into popular consciousness.

Several have succeeded; brands whose names will be recognizable even by people whose involvement in the beauty industry is limited to toothpaste, soap and dandruff shampoo.

You know them, as the brand that has become synonymous with luxury skincare, La Mer. Although the beauty industry may have a fluffy exterior, it is a particularly lucrative market, but saturated and intensely competitive.

New businesses trying to carve out a niche and build a reputation face giants with marketing budgets commensurate with their status, and most new brands fail in their first year.

The results were amazing. Skin grafting was avoided. Scars were avoided

The global skin care market alone was valued at over $ 145 billion in 2020. While it has certainly flourished and penetrated popular notoriety as a symbol of high quality skin care, the brand luxury Augustinus Bader – with its royal blue bottles now recognizable around the world – was only launched in 2018.

While existing brands offer lines comprising hundreds of products designed to be used synchronously in complex diets, the new name in premium skin care was launched with just two products: cream, for oily skin and balanced, and rich cream for dry skin. Three years ago, at the height of Korean-inspired multi-layered skincare routines, this was a one-off product declaring itself everything everyone needed.

In an interview, Gwyneth Paltrow said she uses the rich cream at night, and countless celebrity mentions have followed. The brand has become the talking point of beauty editors around the world, winning countless awards.

Among others, actresses Courtney Cox and Melanie Griffiths have invested in the company. Since that launch, Augustinus Bader has experienced almost unprecedented growth, surpassing its historic competitors to become one of the most recognizable names in luxury skin care in three years. Sales of £ 7million in 2018 climbed to £ 70million last year and continue to grow.

Bader himself is Director and Professor of Applied Stem Cell Biology and Cellular Technology at the University of Leipzig. He has the kind of sweet and courteous manner and a propensity for bow ties that feels like another time but is especially new to the extraversion of the beauty industry. He almost seems to have lost his way on his way to a medical conference and has just created one of the most renowned beauty products in the world.

The founders of Augustinus Bader, German stem cell expert Professor Augustinus Bader and French financier Charles Rosier.

One of the world’s leading stem cell experts, the 62-year-old German professor has created a wound gel designed for use on burn victims. It rehabilitates the skin with minimal scarring and without the need for skin grafts. Creating a high-end skin cream that sells to Brown Thomas for just under $ 200 a bottle was not his intended career path, and it remains secondary to his research, which he’s always excited to discuss.

When I talk about the success of the brand that bears his name, Bader displays a reserved, almost timid delight. He says that at the start of his research, his alternative to organ transplantation and skin grafting was widely rejected.

“My controversial idea might have been a bit early, but now with skin care, although it’s not a form of medical treatment, they share a common idea: that you can trigger or help your own relief. Ten percent of the brand’s net sales went to wound healing research and other charities in 2020.

Bader met French financier Charles Rosier at a dinner in Leipzig and showed Rosier pictures of the effect of his wound gel on a four-year-old girl who had suffered second and third degree burns. “I was amazed by the images,” says Rosier.

Rosier says customer feedback is so enthusiastic and forthcoming that the brand is creating products based on demand

“The results were incredible. Skin grafting was avoided. Scars were avoided. I thought “How can such a discovery exist and it is not widely available?” It would change the lives of so many people. This would have a major positive impact. Rosier’s answer to his own question is not edifying – “most burn victims come from developing countries, because that is where fire is used to cook and heat homes.”

Funding for clinical trials costs tens of millions and as a result, Rosier suggests that investing that kind of money in Bader’s wound gel would be “risky funding with perhaps less return for the pharmaceutical companies.” When they met that night, Bader hadn’t gotten the funding he needed.

With no experience in the beauty industry, but with a background in finance, Rosier says he and Bader thought about how they could use the professor’s findings to “find a pragmatic way to fund his research.”

Rosier attributes the couple’s initial enthusiasm to naivety. He believed that the professor’s scientific credentials were unmatched. He considered Bader’s TFC8 complex to be unique enough to establish a niche in the beauty industry and lead a brand to major success. The professor describes TFC8 as a combination of certain “vitamins, fats, nutrients and amino acids which are precursors of our intact skin cells in our intact skin” which are necessary for the skin to repair itself.

Despite the original ethics of just one branded product, last year it launched numerous products in the face and body category and is about to launch Augustinus Bader The Serum (€ 320) and Augustinus Bader The Eye. Cream (185 €). Bader himself confirms that “our philosophy remains that all products are stand-alone products. There are different formulations because people have different skin needs – rich cream, for example, may be better if you live in a dry climate or have drier skin.

He is not suggesting that people should buy all the products and use them simultaneously. They all contain its TFC8 complex. Rosier says customer feedback is so enthusiastic and forthcoming that the brand is creating products based on demand.

“If you look at Augustinus Bader’s peers in the premium skin care world, they average 150-200 product lines. We won’t. It’s not our DNA. We always maintain this philosophy of simplicity, and the product line is a very neat assortment compared to our peers. “

So far, the brand has gained prominence by doing things differently. It will be interesting to see if he continues to win with this strategy.


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34 Latinx-Owned Fashion Brands You Should Know About

Although the vast majority of Latinxes pride themselves on always looking their best, even going to the corner store (because, as our mothers have anchored it in our brains, you never know what’s this will happen where “whogoing to be there), Latinx communities are not a monolithic culture. Across the diaspora there is a plethora of cultures which, yes, often overlap.

Our rich heritage allows us to flourish in the creative fields. From a handful of brands that dominate the beauty industry and boy bands that are on every Gen Z playlist, Latinx are heading towards the mainstream, so you better get used to it.

One way we like to incorporate the best Latinx brands is in what we wear. Whether it’s innovative knits, AOC approved sports masks, or sustainably crafted handbags, we’ve rounded up a wide range of Latinx fashion brands for you to check out.


All products featured on Teen Vogue are independently selected by our editors. However, when you buy something through our retail links, we may earn an affiliate commission.

A Vogue teens Alum from Generation Next, Krystal Paniagua is a Puerto Rican designer whose pieces are full of meaning. Each of Paniagua’s knitted garments are intended to accentuate the wearer’s body and are designed with longevity in mind.

Martin Across creations are handcrafted in Ecuador and showcase the landscapes and the joys of travel, which we all crave lately.

Based between Puerto Rico and New York, Santos by Mónica produces fun and electric bags made from vegetable leather made from cactus fibers grown in Mexico. Mónica Santos Gil’s brand is focused on slow fashion and returning the resources that were used to make the products back to nature.

Known for their bold prints and vibrant colors, this Brazilian brand is a celebrity that has been producing bright, avant-garde pieces since 1997 and they are also very environmentally conscious. Farm Rio has partnered with One Tree Planted, an organization that helps global reforestation, to donate a tree to plant in the Amazon rainforest every time you make a purchase.

Luiny’s aesthetics are #objectives. This Puerto Rican jewelry designer crafts her pieces by hand in Brooklyn, NY. Her timeless yet daringly minimalist designs that reflect her love for her travels and her organic lifestyle.

Ethically made in Ecuador, Hera is a conscious fashion brand that prioritizes natural fibers, dyes and vintage textiles. With Isabel Prez at the helm, Hera focuses on unique and cool pieces that draw inspiration from music, culture and art.

Made from recycled metals, Hernán Herdez is a seasonless jewelry line from Puerto Rican designer and artistic director Melissa Hernández. Formerly known as Coyote Negro, you’ve probably saved tons of her IG images in your inspiration boards.

Founded by Kristen Gonzales and Sam Romero in 2016, Selva Negra is a ready-to-wear brand designed in a sustainable manner and with accessibility in mind. Most of the pieces cost under $ 200 and are ethically produced in downtown Los Angeles using fabrics sourced from Los Angeles, California, Japan, and Turkey.

Annais Yucra is an emerging designer from Peru who studied fashion design at Central Saint Martins in London. Since graduating with honors, Annais Yucra has been designing pieces that rewrite our approach to fashion.

Centered on the Latinx identity, Hija de tu Madre was founded in 2016 by Patty Delgado. In their shop you can find pieces with phrases like “Make Jefa Moves”, “Ya Guey”, “Yo quiero dinero” and of course, the iconic “Latina” hoops.

Simonnet is not just an independent store where you can buy designer pieces from Ottolinger, Saks Potts and Tigra Tigra; it is also a ready-to-wear brand signed Simonett Pereira.

Cuyana, these are high quality timeless pieces. Founded by Karla Gallardo and Shilpa Shah in 2011, Cuyana’s philosophy is really less is more, especially when it comes to building your capsule wardrobe.

Lagotta is a sustainable swimwear brand that has expanded into beauty, wellness, CBD, and resort wear, but still makes minimizing waste and prioritizing small manufacturing its primary focus. Goals.

Yo Soy Afro Latina was created by Bianca Kathryn to empower black women within the Latinx community and remind people of the rich cultures of Latinidad.

Victor Barragán founded his eponymous label, Barragán, in 2016. Thanks to his unique and eye-catching designs, in 2019 Barragán was recognized by Anna Wintour and the CFDA. Since then, a larger platform has allowed Victor to become a leading voice in Mexican fashion.

Based in Mexico City, Tuza is a jewelry brand of Suzza Atala that fuses her love for sculpture and design.

Mexican-born artist Ilse Valfré launched Valfré in 2013 and since then his unique and vibrant creations have never stopped stopping.

Based in Brooklyn but born and raised in Mexico City, Sabrina Olivera is a fashion designer who reinvents potential clothes, fabrics and textures from a storytelling perspective. For example, his latest company is called “Soldaderas”. There, she explores the way women fighters of the Mexican revolution dress and behave.

Mozhdeh Matin is the Peruvian designer behind Mozh Mozh, a slow fashionable women’s clothing brand that showcases and emphasizes Peruvian textiles and techniques such as alpaca, cotton, wool and rubber. natural.

Since Kare Perez’s brand, Second Wind, launched amid the pandemic in 2020, it has received press recognition and support from AOC – all thanks to its fashionable and comfortable face masks.

Johanna Ortiz founded her eponymous brand in 2003 in Cali, Colombia and it’s all about drawing and celebrating the complexities of femininity.

Founded in 2019 by Colombian designer Monika Silva, Gauge81 is all about reinventing basics with imaginative designs.

Rooted in the ideals of fair labor, environmentally responsible manufacturing and social responsibility, Ética denim was founded by Agustín Ramírez in 2018 in Puebla, Mexico.

Taking tote bags to a new level, Mayorga is a Tijuana, Mexico-based accessories brand that has taken TikTok by storm.

Handcrafted in São Paulo since 2006, Alexandre Pavao’s creations are a maximalist’s dream. If you like to have fun with your outfits, these bags have your name all over the place.

JZD’s Pink Latina Power Tee is the brand’s flagship piece. However, JZD is more than that. It is a lifestyle brand that builds community and celebrates the culture on a daily basis, since 2016.

Born by Agustina Dubié in 2012, Dubié’s stylish shoes are made in Argentina and heavily influenced by the 90s. They are stylish but perfect for everyday wear.

What started as an Instagram account quickly grew into an organized e-commerce site for Latinx brands. Shop Latinx was started by Guatemalan / Nicaraguan Brittany Chavez in 2016 and is your one-stop-shop for discovering and supporting emerging Latinx talent. But that’s not all, Shop Latinx also showcased its first merchandise collection, which features a range of products such as t-shirts, tote bags and more that celebrate the Latinx community.

Puerto Rican twin sisters Corianna and Brianna Dotson aren’t just DJs, they’re entrepreneurs too. They founded their eyewear brand, Coco and Breezy Eyewear, in 2009 and have almost instantly become popular among stylish celebrities.

Designed by Dominican Carolyn Compress and made in the Dominican Republic, Olette is an ode to stylish comfort, durability and her Caribbean roots.

Jomary Segarra started knitting with her grandmother at the age of seven, but it wasn’t until 2016 that she founded Yo +, an ethical brand that fuses knitwear and technology to create clothes without gender.

Made from recycled plastic, El Cholo’s Kid is an accessories brand that gives us a glimpse into Mexican artisan culture through an updated and stylish lens. It was founded in 2008 by Daisy Romero.

Ojo Sagrado is a slow fashion brand, known for its recycled denim, which has Mexican design and heritage as its top priorities. Founded by Jessica Gutierrez and Daniela Ruiz, both from Puebla, Ojo Sagrado prides itself on being 100% Mexican, from materials to production. The brand also operates on a zero stock basis, with make-to-order requests and worldwide shipping.

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POPxo is making foray into the beauty segment and is considering a revenue rate of Rs 100 cr

POPxo, a digital community for women, announced its foray into the beauty segment on Friday and said it aims to record a revenue rate of Rs 100 crore over the next 12 months.

POPxo enters the beauty segment with the POPxo makeup collection from MyGlamm. POPxo and MyGlamm are part of the Good Glamm group.

“POPxo is the largest digital community of women in India, it allows us to understand our audience and what they are responding to.

“As a platform focused on women, beauty is a relevant topic and we have insight into the beauty issues facing women in our community,” Priyanka Gill, Founder and CEO of POPxo, told PTI.

Inspired by consumer knowledge, POPxo organized this new collection conceptualized and created by the POPxo Beauty team in close partnership with the MyGlamm new product development team, she added.

“We will target the most engaged POPxo audience, between 16 and 27 years old, of which 50% reside in level I cities and 50% in level II and III cities … POPxo aims to be the fastest beauty brand to achieve a turnover rate of Rs 100 crore over the next twelve months by leveraging its strong digital connection with millennial women, ”she said.

The collection includes products available in the price range of Rs 499, making it affordable for a young woman who is always on the move, noted Gill.

India’s beauty and skin care industry is expected to reach $ 28 billion by 2025, according to industry estimates.

“The POPxo makeup collection will be exclusively available on the website, app and Amazon MyGlamm for the time being. Offline we will be retailing in the MyGlamm Experiential store in Juhu, Mumbai … The products are made in India “she said.

Founded by Priyanka Gill in 2014, POPxo has 60 million Monthly Active Users (MAU) as of July 2021 and aims to reach 100 million MAU by March 2022.

In August 2020, POPxo merged with MyGlamm. Both brands are now part of the Good Glamm Group – a leading digital FMCG content-to-commerce conglomerate.

(Only the title and image of this report may have been reworked by Business Standard staff; the rest of the content is automatically generated from a syndicated feed.)

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TikTok’s New Ad Products Invite Users to Interact with Taps, Swipes, Likes, and More – TechCrunch

TikTok this week unveiled its new plan to increase advertiser investments in its video platform with the expansion of e-commerce, a new ‘brand safety’ promise and the launch of several new interactive ad formats, ranging from clickable stickers a choice. ads from your own adventure to “super likes” and more. The additions, according to the company, will make TikTok’s advertising more interactive and creative, as will the TikTok experience itself.

The company showcased its new additions at an online conference for the advertising and marketing community on Tuesday.

Here, TikTok also announced several new ecommerce partnerships beyond its pilot partner Shopify to make online shopping a more native experience, with the ability for users to go from product discovery to checkout without leaving the store. ‘application. It noted that it makes online shopping available to brands and offers several advertising products designed just for e-commerce brands. And, in some markets, TikTok also offers to take on shipping and fulfillment responsibilities.

Meanwhile, TikTok’s broader advertising business is taking a shock with the launch of several new products designed to better differentiate TikTok from other social media rivals.

On that front, TikTok has introduced a new product called “Instant Page,” which is a fast-loading landing page that the company says will load 11 times faster than a typical mobile website. This allows a user who clicks on an ad to be immediately taken to a page where they can see more brand information, watch more videos, and browse other content, all without leaving the TikTok app. This could rival Instagram’s Link Sticker which recently stepped in to replace the swipe gesture in its app.

Image credits: TikTok (instant page)

Another new product, the “pop out window”, aims to make interacting with advertisements a more interactive experience.

With the “pop out showcase”, advertisers can access a library of stickers and images that can be overlaid on their TikTok videos to illustrate the products they are featuring or other key elements of the story. For example, a beauty brand might add to its content a sticker depicting a makeup brush which, when tapped, takes the viewer to a page where they can purchase a branded makeup brush.

Image credits: TikTok (pop-out showcase)

Other new formats encourage TikTok users to exploit ads themselves.

One of them is TikTok’s “super like”. This provides a way to make a video ‘like’ a more engaging experience. When users tap the Like (heart) button on a TikTok video, the Super Like can display different types of icons that appear on viewers’ screens. Users are also encouraged to visit a landing page where they can learn more about the featured brand product or service.

Image credits: TikTok (super like)

There are also gesture ads that will reveal rewards or other information to users who swipe or tap on videos. Like the “pop-out: and“ super like ”storefront, these ads play on the familiarity TikTok users – especially its younger Gen Z and the millennial population – have with the way they navigate their smartphones. Knowing how to type, swipe and slide is second nature for young people, and these ads provide some form of instant gratification for doing so, whether it’s an explosion of icons or even a reward. real.

Image credits: TikTok (gesture announcements)

The latest new product is TikTok’s ‘Story Time Tool’, which encourages users to be part of the brand’s storytelling experience. Some streaming services, like Hulu, have experimented with ads that ask users to play the game, but not quite to the point of controlling the story. Instead of just watching a TikTok ad, this choose your own adventure style format allows users to tap to direct the action in the video to shape the story and personalize the outcome.

Image credits: TikTok (storytime tool)

“All of these solutions are part of our goal of enabling advertisers to create the most compelling ads in a way that harnesses their creativity and the fun that exists on the platform,” said Jaclyn Fitzpatrick, TikTok Product Strategist, Global Business Marketing , during the presentation of the new range.

Of course, performance and measurement capabilities are just as important to marketers as the ad creatives themselves. To address these concerns, the company touted its TikTok Ad Manager, publishing suite, trends and insights, and other new tools for buying, scaling, and analyzing its campaigns. It has launched a new type of purchase called Reach and Frequency, which allows advertisers to target a greater volume of users through extended reach, or get more impressions with the same number of users by opting for a higher frequency for their advertising placements.

TikTok has also made a commitment to brand safety – an issue that plagued YouTube in the past – with the launch of a proprietary brand safety inventory filter.

The solution leverages machine learning technology to classify a video’s risk based on content, text, audio and more, so advertisers can make decisions about the type of inventory. that they wish to run next, the company explained. TikTok says the new filter is aligned with the Global Alliance for Responsible Media (GARM) industry framework and has partnered with Integrate Ad Science (IAS), Zefr and OpenSlate to help. to ensure that advertisements are shown alongside content that is safe for the brand.

The message to advertisers, clearly, is that TikTok needs to be considered not only because of its large audience – now $ 1 billion in monthly assets, he says – but also because of its advertising toolkit.

To date, marketers haven’t spent as much of their spend on TikTok compared to other big platforms, like Facebook and Instagram. But TikTok’s parent company ByteDance has made inroads into the global advertising market, with annual app revenue more than doubling in 2020 to $ 34.3 billion. In the United States, TikTok is expected to make $ 500 million in 2020, up from $ 200 to $ 300 million the year before, according to a report from The Information. (Part of that comes from in-app purchases, of course.)

As TikTok has grown its advertising business, its advertising prices have also steadily increased. Bloomberg noted this summer that it is increasing takeover announcements of the homepage, its most valuable real estate, to over $ 2 million on best days – like the holidays. Reuters also noted that TikTok saw a 500% increase in the number of advertisers running campaigns in the United States from early 2020 to late, although ad sales are still low compared to other major platforms. .

Image credits: eMarketer

This continues to be the case in 2021, as TikTok’s US advertising revenue is eclipsed by other social brands. In fact, TikTok was not even broken down in eMarketer’s recent tab of US ad revenue, where it is instead lumped into an “Other” category with other smaller social networks which, combined, are expected to reach 1. $ 3 billion in 2021.


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How JCPenney Fills the Sephora Void – Glossy

As JCPenney ends its partnership with Sephora, the retailer is launching its new beauty section this fall with new partners and a wide range of independent and inclusive brands.

On Thursday, the retailer will announce that more than 170 brands will be included in JCPenney Beauty, its new in-store and online beauty section that will officially launch in October at 10 select stores and online. To organize part of its selection of brands, JCPenney relied on the B2B beauty market International landing and inclusive beauty e-merchant Thirteen Lune. JCPenney Beauty is expected to roll out to 600 stores by 2023, after its Sephora partnership ends in 2022.

Michelle Wlazlo, executive vice president and chief merchandising officer at JCPenney, described the new offering as “hyper-inclusive.” It will include brands of mass, masstige and prestige. According to a spokesperson for JCPenney, “almost half” of the brands stored will be in the masstige category.

“Our client told us they wanted a larger assortment of brands at different prices, and to better meet those needs, we created JCPenney Beauty, ”said the spokesperson.

As Sephora locations are phased out, the retailer is renovating its beauty spaces with an open floor plan and natural wood. Thirteen Lune will have a branded shop-in-shop section. The 10 stores that will be open in October are based in Davenport, Florida; Dearborn, MI; Greenville, North Carolina; McAllen, Texas; Mesquite, Texas; Niles, OH; Springfield, Missouri; Saint-Cloud, Minnesota; Trumbull, CT and Whittier, California.

The retailer worked with Landing International to organize a group of 17 independent, minority-owned platform brands to sell as part of the lineup. The group includes brands from Landing International’s BIPOC list of brands, including Kmoni Cosmetics and Everyday Humans. The platform’s selection includes several K-beauty brands such as Cosrx and Hanskin.

“We looked at probably over 100 brands with them, and we really picked the ones that were unique and different,” said Sarah Chung, CEO of Landing International.

Thirteen Lune, meanwhile, organized a bundle of 28 brands for JCPenney which are also available on its own site. They include Wander Beauty, which is also stocked at Sephora, as well as other independent brands such as Shaz & Kiks, Joanna Vargas, Anové and Pholk.

Pholk, a skincare brand focused on consumers with melanin-rich skin or those who are vegan / plant-based, is targeting millennials with this launch.

“Growing up in Kentucky, I always went shopping at JCPenny with my mom and friends. The company provided the beauty and wellness experience that I wanted from every store offered at the time, ”said Niambi Cacchioli, founder of Pholk.

“As a small black-owned business, the fact that we have the opportunity to launch with JCPenny and Thirteen Moon is exciting as the focus on inclusiveness is directly linked to our brand values,” said Evonna Kuehner, founder of Anové skincare brand.

JCPenney’s in-house team curated the rest of the brand list, which includes JCPenney Mirabella and Makeup Geek’s exclusive brands, as well as I’m Meme, Nooni, Kleem Organics, and Better Natured Haircare.

Expansion into these retailers brings the ‘opportunity for scale, growth and profitability, while also bringing so much recognition. [to] and amplify those brands we partner with, ”said Nyakio Grieco, Founder and CEO of Thirteen Lune.

For Thirteen Moon, the partnership is “a game changer, when you think of going from a platform that works and performs above our expectations to now this omnichannel experience where we’re going to have a 600 door footprint,” said declared Grieco.

JCPenney settled a legal dispute with Sephora in May 2020 after the department store accused Sephora of trying to prematurely terminate its long-term contract. After both parties renegotiated, Sephora announced its new partnership with Kohl’s in December 2020.

“Sephora inside JCPenney will continue to operate both in-store and online throughout the transition to our new Beauty experience. We are committed to the current partnership, which will expire at the end of 2022, ”said a spokesperson for JCPenney.

The new JCPenney offering provides a new department store opportunity for independent brands leaving Kohl’s due to its new partnership with Sephora. Kmoni Cosmetics, for example, was previously stored at Kohl’s via Landing International before Sephora took over the retailer’s beauty section.

“When you work with independent brands, you bring different kinds of things,” Chung said. “There is more innovation when you bring in independent brands, [and] you get products that target people of color more.

Below is the full list of Thirteen Lune brands entering JCPenney Beauty:

Afropick
Anové
Authoritarian cosmetics
Canviy
Cashmere Moon
Ceylon
CTZN Cosmetics
Exa
Glorescent
Glosshood
Golde
Joanna Vargas
Kadalys
Kaike
Liha Beauty
Mischo Beauty
Mora Cosmetics
Pholk
Prados Beauty
Prim
Sara Happ
Shaz & Kiks
Skot Beauty
Sundree
Tail-Lite
Sun
Vaycay
wander beauty

The brands selected via Landing International are:

Cosrx
Pure lotus
Neogene
Unplugged essentials
The renatural
St. Moriz
Clean circle
Everyday humans
Kmoni cosmetics
When beauty
Middle ground
By Wishtrend
Hanskin
Istree
Leaders
Organic skin care
Keep calm


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This $ 35 Sephora Beauty Box Enables Black-Owned Businesses

Black beauty box

Our team is dedicated to finding and telling you more about the products and offers that we love. If you too like them and decide to buy through the links below, we may receive a commission. Prices and availability are subject to change.

There is nothing better than a beauty box which houses all your favorite brands. Right now, there is a special one for a good cause available at Sephora.

Black Owned Sephora Favorites Beauty Set, $ 35

Credit: Sephora

Credit: Sephora

Buy now

This kit contains makeup, skin care and hair care products from various brands owned by Blacks housed at Sephora. Beloved brands like Briogeo, Fenty Skin, Bread Beauty Supply, Adwoa Beauty, Pat McGrath Labs and more are part of the partnership. If that’s not enough, Sephora will also donate $ 20 from the sale of each kit to the 15 Percent Pledge.

According to Sephora, “The 15% pledge is for economic equality and prosperity for future black founders, black students and black people in the workforce. Launched in 2020 by Aurora James, the initiative was born out of the recognition of multiple acts of social injustice and police brutality in the United States – with a lack of accountability for the systemic issues at stake. “

“This beauty box is the best I have ever had the opportunity to purchase,” wrote one happy five-star reviewer. Such an incredible introduction to some wonderful black owned beauty brands, and I hope this is just the first of many other boxes like this showcasing more black beauty brands to come for Sephora.

Another reviewer pointed out the packaging and the products. They wrote: “Love the packaging and the nice selection of products including the Fenty and Pat McGrath brands to try. Worth more than the cost, all for a good cause.

Get your hands on this beauty box while supplies last and get some new beauty brands on your radar!

If you liked this article, check out the best brown lipsticks for brunette skin.

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The post This $ 35 Sephora Beauty Box Lets Black-Owned Businesses first appeared on In The Know.


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Future Commerce Releases Second Annual Nine by Nine Report, Celebrating 81 Brands That Are Changing Our World

WEST PALM BEACH, Florida, September 29, 2021– (BUSINESS WIRE) – Future Commerce, the retail media research startup that aims to help e-commerce companies create strategic vision, today announced the release of its second Nine by nine report, which celebrates 81 innovative brands, retailers, services and collective organizations across nine categories that define what makes a brand meaningful to today’s consumer.

This press release features multimedia. View the full release here: https://www.businesswire.com/news/home/20210929005236/en/

Future Commerce Nine by Nine 2021 Report Categories (Graphic: Business Wire)

This year’s report explores the nature of the customer who, after relying on e-commerce to meet their needs during the pandemic, has gone back to brick and mortar. It was there that she discovered more direct-to-consumer brands than ever before. She also finds an explosion of private labels occupying an increasingly important space. When shopping online, she sees that DTC brands are engaging in more channels than ever before. Not only are brands omnichannel, but now their customers are too.

“Claims regarding the size and scale of the digital shift in e-commerce during the pandemic have been grossly overestimated,” said Phillip Jackson, co-founder of Future Commerce. “The point is, customers are returning to in-store purchases, and emerging brands will need to go omnichannel in order to meet customers where they are. “

During the preparation of this report, nine recurring themes have surfaced during our pandemic year:

  1. DTC matures. Digital native brands that have gone beyond the ‘DTC’ moniker and evolved into full omnichannel retail. Skims, the official underwear brand of the US Olympic team, and NOBULL embody the DTCers who have come of age.

  2. Including. Brands that embrace – and provide products for – every person, regardless of gender, size, income level or skin condition. Rihanna became a billionaire thanks to her successful inclusive beauty brand, Fenty. Girlfriend Collective deserves to be celebrated for its ethical and size-inclusive brand market.

  3. Put the C in CX. Every brand talks about putting the customer first, these brands do it in a meaningful way for the consumer, like CAMP, who has built a toy store that their customers can play in.

  4. Niche markets. Organized markets, like Radical Girl Gang, select brands for their audience so their customers get the biggest and best products available.

  5. Private label “Grails”. Some private labels, like Target’s Cat & Jack ™ and Hearth & Hand ™, have found the holy grail: better than branded products, and more affordable too. Customers love them.

  6. Metaverse as a shopping center. These are the brands – Etherum, Discord, Bored Ape Yacht Club – that combine to digitally replicate real life. They fuel the economy of the Metaverse and various communities, and give consumers a definite purpose during their stay.

  7. I can’t afford real life yet (CARLY). Last year’s report introduced CARLY, but the pandemic changed her a bit. She still cares about social justice, but now she identifies with what she buys. She still doesn’t have a lot of money, but she’ll fall for a non-sexist handbag from Telfar.

  8. The art of performance as a business. These brands take advantage of the absurd to make their voices heard and their operators are divided into three operating modes: artists, authors and anarchists. The perfect example of this category: Elon Musk, The PT Barnum of performance art.

  9. Well-being. Well-being continues to take center stage in our psyche, but the category is expanding to new horizons. Alma’s Marketplace makes it easy for people to find mental health services, while Apple fights child pornography. Walmart is launching health clinics in thousands of its hypermarkets and doing more to ensure consumers have access to health care than all of our politicians put together.

“Customer expectations before the pandemic were focused on speed of delivery and brand promise. Today, as we face supply chain and inventory challenges, we see that customer expectations are focused on price and availability, ”said Brian Lange, co-founder of Future Commerce . .

Create nine by nine

To create this report, Future Commerce researched a wide range of diverse thinkers, founders, builders and innovators. In partnership with market research firm Method + Mode and the Future Commerce Expert Network (which includes operators of brands like Tapestry, Clorox, Starbucks, Disney, SC Johnson and Wayfair), billions of consumer signals via the networks social media were extracted using Surge.ai, and dozens of operators interviewed, and together a framework was created that not only assesses the effectiveness of a brand’s ability to change the world, but helps to discover emerging brands that are working hard to build a better future.

Nine by nine is available for immediate download, free of charge. Download now at www.ninebynine.report

About future trade

Future Commerce is a media company dedicated to discovering and exchanging ideas that lead to future-altering results for us and the world around us. We deliver a vertically oriented podcast specific to the retail world trusted by nearly 20,000 people each month, along with programming focused on many verticals, with a single voice and a diverse group of contributors, views and opinions that millions of people trust. . Learn more at www.futurecommerce.fm.

See the source version on businesswire.com: https://www.businesswire.com/news/home/20210929005236/en/

Contacts

Bonnie moss
Foam networks
818-995-8127
[email protected]


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Recent APAC developments from the biggest names in beauty

1 – Scalp saver: shampoo with Amorepacific’s patented green tea probiotic sees sales exceed one million units

LABO-H, a hair care brand specializing in scalp skin under Amorepacific that uses the company’s patented green tea probiotic, has seen sales of its scalp fortifying shampoo exceed one million units in 18 months after its launch.

The South Korean beauty and personal care company, which owns the Sulwhasoo, Laneige and Innisfree brands, attributed the brand’s success to growing concerns about scalp care and hair loss, which it says were triggered by climate change.

The rapid change in weather and temperature can cause scalp imbalance and ultimately lead to hair loss, the firm said.

Interest in scalp care has increased in recent years thanks to the “skinification” of hair care. According to Mintel, 47% of Chinese consumers believe that a healthy scalp is essential for healthy hair.

2 – Pandemic Skin Care: AQUALABEL by Shiseido Launches a Line Focused on Skin Health and Fermented Ingredients

Japanese beauty giant Shiseido has launched a new line of skin care products under the AQUALABEL brand that has been developed in response to skin care needs and concerns that have been influenced by the COVID pandemic. -19.

Aqua Wellness is the latest line from AQUALABEL, a skin care brand owned by Shiseido, designed to be a simple beauty solution to protect the skin barrier and keep skin healthy.

It was developed in response to market research conducted by Shiseido in July, which sought to find out how perceptions of skin care have changed given the COVID-19 pandemic.

Shiseido contacted 500 women and 55 men via an online questionnaire to find that about half of those surveyed currently identify as being health conscious.

3 – “Perfume rituals”: consumer interest in perfume extends beyond perfume – Amorepacific

South Korean beauty and personal care company Amorepacific has launched a new lifestyle brand focused on the functional effects of fragrances to help with self-care and well-being.

It’s no secret that the past 18 months or so have created a climate of negative feelings among people who have endured the stress of dealing with the hardships of a global pandemic.

Despite the progress countries are making, concerns about the new Delta variant are pushing some people back to the safety of their homes.

It increases consumers’ desire to make their personal spaces more enjoyable and Amorepacific believes this pushes consumers to find mental and emotional refuge among scents.

4 – Global potential: POLA expects overseas sales to exceed $ 270 million by 2023 thanks to Chinese demand

Japanese skincare brand POLA is expected to achieve more than $ 270 million in overseas sales over the next two years thanks to strong demand from the Chinese luxury beauty market.

POLA is the “ultra-prestige” skin care brand owned by Japanese cosmetics maker Pola Orbis Holdings, which is also the company behind the J-beauty ORBIS and THREE brands.

The brand has grown in Asia in recent years and is now present in seven markets. From 2017 to 2020, the brand’s sales quadrupled.

In the latest report to its shareholders, the company expressed optimism about the brand’s position and said it will now focus on profitable growth of its overseas business.

5 – Expansion in China: SENSAI leads an e-commerce strategy to accelerate the growth of brand awareness

Luxury skin care brand SENSAI has launched a Tmall flagship store as part of its e-commerce strategy to accelerate the brand’s presence in the competitive Chinese market.

SENSAI is a premium beauty product brand owned by the Japanese personal care company Kao Corporation. The brand, considered one of Kao’s most prestigious names, was launched on the European market in 1983.

It only recently made its Asian debut in 2019 as part of Kao’s offer to strengthen its position in the global market.

The brand was first launched in Japan and eventually entered China through Alibaba-owned cross-border e-commerce platform, Tmall Global, in September 2019.


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