When can beauty salons open in 2021? What the latest updates mean for your region

Beauty salons and hairdressers in England officially reopened on April 12 after several closures across the UK.

Mobile therapists also received the green lift to resume their activities.

But with the restrictions changing frequently over the past few months, many of us are wondering when – and how – we can next afford some well-deserved pampering. Here’s all you need to know …

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When can beauty salons open in England?

Hairdressers and personal care services such as nail and beauty salons reopened in England on April 12, 2021, according to Boris Johnson’s ‘roadmap’ to come out of lockdown. This is the second of four stages in easing restrictions. The plan is to remove all limits on social contact and reopen the rest of the economy from June 21 (step four).

This is subject to four criteria: the vaccination program is progressing as planned; vaccines sufficiently reduce deaths from Covid and the need for hospital care; current infection rates are unlikely to increase hospitalizations; and the new variants of the virus do not change the level of risk of loosening the lockdown.

The country has been subject to national lockdown restrictions since January 5, 2021. All non-essential retail and personal care services across the country – including beauty salons – have since been closed.

When can beauty salons reopen in Wales?

According to government guidelines, you can now visit all salons and hairdressers alone or with members of your household in Wales, but social distancing measures must still be observed.

When can beauty salons reopen in Scotland?

Nicola Sturgeon announced on February 23 that the salons could reopen on Monday April 26.

When do beauty salons reopen in Northern Ireland?

Northern Ireland has yet to set a date for reopening beauty salons.

What can you expect from your post-containment beauty treatment?

The government has issued guidelines for “close contact” businesses, which include beauty salons.

As with hairdressers, much of the beauty salon experience requires hands-on treatment, so some of the social distancing measures are as follows:

  • No waiting areas: some clients are asked to show up for their appointment on time or wait outside the lounge
  • Increased hygiene and disinfection, e.g. replacement of all disposables between customers
  • By appointment only
  • Clients seated at least three feet apart
  • Doors and windows open to increase ventilation
  • Plexiglas screens in receptions
  • Elimination of certain treatments
  • No cash, with card appointments sometimes taken in advance
  • Protective visors for therapists
  • No magazines, food or drink offered

How did beauty salons reopen after the first lockdown?

In July, when hairdressers and beauty salons first reopened in the UK, some facial services were still banned despite the authorization of beard trimming at hairdressers, causing a major backlash. .

While some treatments, like spray tans and manicures, resumed in July, subsequent treatments weren’t allowed until mid-August.

  • LVL (eyelash enhancement)
  • Eyelash tint
  • Microblading of eyebrows
  • Eyebrow and eyelash tint
  • Eyebrow shaping
  • Dermaroller
  • Facial treatments
  • professional makeup

model gets her nails done

(Image credit: Getty Images)

In 2020, hairdressers and barbers were given the green light to reopen on July 4, but beauty salons and nail bars were not on the list.

A government source responded to BABTAC on June 24 regarding when beauty salons would reopen. They said, “As to why the hairstyle [is opening] not beauty, the answer is because the government is taking a gradual and cautious approach to reopening the economy to make sure we limit the spread of the virus.

“This means that choices had to be made as to which businesses to reopen in the next phase. “

Beauty counter for women & home La Mer

(Image credit: Avenir)

The government’s decision to open more businesses, like hairdressers and barbers, before beauty salons drew criticism that women-run businesses were being left out.

MP Caroline Nokes said it appeared the easing of the lockdown was “designed by men, for men”.

“What we’ve seen are businesses run by women left in the back of the pile. It’s very obvious that men with hair need barbers and hairdressers; they maybe need less. pedicures and waxes for the legs.

“And it is absolutely evident that the beauty industry has 90% female employees and the majority are businesses run by women. We are preventing our women entrepreneurs from returning to work.”

When can beauty salons reopen?

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Newness raises $ 3.5 million for its “Twitch for beauty streamers” – TechCrunch

Novelty, a startup co-founded by former Twitch employees, raised $ 3.5 million in a Sequoia-led funding round for its live-streaming platform for beauty creators and their fan communities . While today’s creators have no shortage of options when it comes to live streaming – Twitch, YouTube, TikTok, Instagram, and Facebook are all popular choices – Newness is focused on building differentiated tools and features. that work well for the beauty streamer market in particular. This includes offering options for public and private feeds, engagement mechanisms that reward positive contributions, moderation features, and the ability for fans to access free beauty products through the participation of the community.

In the new cycle, Jess Lee invested on behalf of Sequoia Capital. Other investors in Novelty include Cowboy Ventures (Aileen Lee), Partnership on the rise (Kent Goldman), Dream Machine (former publisher TechCrunch Alexia Bonatsos), Index Ventures (Nina Achadjian), co-founder of Twitch Kevin Lin, former Twitch executives Jonathan shipman and Jean Sutton, founders of Eventbrite Kevin and Julia hartz, co-founder and CEO of Incredible Health Iman Abuzeid and other Twitch angel investors.

The idea for novelty comes from the CEO Jenny Qian, an early Twitch employee who has held multiple roles on the game streaming site over the years, most recently as Senior Director of Business Strategy for Twitch’s video platform. She is joined by the CTO Youri Park, who also previously worked at Twitch, as well as Blizzard and Facebook Gaming.

Although still an avid gamer herself, Qian says she started to dabble in skin care after turning 30. She then quickly realized the potential of the live beauty space.

“I was so used to the Twitch format. And, in some ways, I feel like I’ve been spoiled with the live broadcast,” she explains. Being able to hang out with streamers , asking questions and learning from them was something that made the live format so compelling, she thinks.

Image credits: Novelty

“It made me scratch my head and think, Why wasn’t something like this out there for the beauty community? It’s a community that’s just as passionate, if not more… and it’s a category of content that’s incredibly popular. How come there is no live support available? she wondered.

But at the same time, Qian admits that she didn’t feel comfortable living on Twitch.

“It’s something to be laughed at for my gameplay. But I think it’s another thing if I take my makeup off and people laugh at me for how I look. It goes to a whole new level, ”she says.

With Newness, the goal is to create a kind of anti-Twitch, in a way. It aspires to be a healthy and positive community for beauty designers and fans, where moderation is a key goal and fans are rewarded for quality participation, not for trolling.

When creators go live, Newness will pair them with an internal moderator to help them feel more comfortable and keep the content flowing. Once they are a more established streamer, Newness will work with the creator to locate and raise a moderator from their own fan community to help them with future streams.

Meanwhile, fans are given virtual items called crystals for their positive participation and good behavior – for example, for watching your favorite stream and participating in the chat. In Newness, every chat message also has a little heart next to it. And the more Hearts you earn over time for higher quality commentary, the more Crystals you earn as well.

Image credits: Novelty

These crystals can be redeemed for full-size beauty products, which Newness will source through branded offerings. As moderators spend more time on the platform, they will also earn more crystals, which means more opportunities for products.

The positive reward system has so far proven successful in beta testing, as around 66% of Newness viewers, on average, end up chatting during live broadcasts, Qian said.

Another differentiating feature of Newness is the ability for creators to host both public and private feeds. The latter isn’t meant to be some sort of OnlyFans equivalent, but rather aims to allow creators to put on more professional and exclusive live events. With private feeds, creators can sell both general admission tickets and even more expensive VIP tickets that might come with some sort of reward, like a bag of cosmetics.

In addition to events, Newness supports an in-app tip mechanism called a ‘giveaway’ on daily feeds.

Ultimately, the startup plans to take a share of the revenue generated by these transactions, but it has not yet deployed it as it is still in the beta testing phase.

Image credits: Novelty

At present, the Newness community is small. And he always chooses which creators are allowed to broadcast live.

“We select the creators that we let into our platform and only keep it by invitation, because we want to make sure that our first creators help set the tone and build the culture of the community,” she says. The startup wants to make sure there are enough community members to sustain itself, while not allowing the community to become toxic as it evolves.

“We really care about cultivating an incredibly healthy community. So for us, safety, moderation – whatever is really important to us, ”Qian notes.

The creators produce a range of content, including expert advice and product reviews, as well as more casual ‘get ready with me’ videos and vlogs.

The novelty, of course, will face stiff competition from existing, larger platforms for streamers, like YouTube and Instagram, as well as newcomers more focused on beauty videos, like Super awesome.

The startup has been in beta testing since last year and is only available on the web for the moment. With the seed funding, Newness plans to develop its iOS consumer app in 2021, to complement its streaming app dedicated to creators. (Creators can also choose to stream from their DSLRs, if they choose.)

It also aims to hire talented engineers and build its 14-person team which is now spread across San Francisco, New York (thanks to former Glossier employees) and Los Angeles.

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Brij launches platform for registration and ordering of products with one touch via QR codes

NEW YORK–() –Brij, a platform connecting physical products to digital experiences launched today to enable one-touch product registration and reorganization. The platform allows brands to create bespoke digital experiences for each of their products that are accessible by scanning a QR code on the product or its packaging. When consumers scan a Brij QR Code, they can sign up, rearrange, and view content relevant to their products anytime, anywhere. Brands can take advantage of this channel to speak directly to consumers they previously did not have access to.

A new channel to connect brands to consumers

Typically, when brands sell through third party retailers, the retailer holds the consumer data. This makes it difficult for brands to reach consumers and build lasting relationships after the sale. To solve this problem, Brij is creating a whole new channel for brands to connect with consumers through QR codes on their products or packaging.

According to a September 2020 MobileIron Survey, 72% of respondents said they had scanned a QR code in the past month. This number is expected to continue to rise as companies explore new use cases for the technology. COVID-19 has played a big role in driving this behavior change, with more people interacting with QR codes for contactless menus, immunization appointments, payments and more.

“The rapid adoption of QR codes since the start of the pandemic has opened up a new channel for interacting with consumers that simply didn’t exist before,” said Kait Stephens, CEO and co-founder of Brij. “With our code-free platform and our integration with Shopify, we enable brands to maximize the potential of this new channel and retain their customers in an unmatched way. ”

A focus on improving the consumer experience

Brij enables brands in a wide range of industries, including consumer staples, home appliances, beauty, electronics and fashion, to easily integrate QR codes into their products or packaging. With these QR codes, brands can deliver unique experiences to consumers, all without the need to download an app. Consumers simply scan the QR code to access all relevant product information and can register their product with a single tap in exchange for a reward or exclusive content.

“At Brij, we are rethinking the product registration experience from a consumer’s perspective,” said Zack Morrison, CTO and co-founder of Brij. “We took on a task that has always been seen as a waste of time and made check-in an effortless one-touch experience that delivers tangible benefits to consumers. We’re excited about all the ways brands are using Brij to improve their product experience and retain customers.

Brij offers consumers benefits such as:

  • One-touch incentive product registration – Sign up with just one touch and receive rewards and discounts to start a relationship with the brand.
  • Easy product ordering – Recommend essentials in seconds by scanning their product.
  • Guarantee follow-up – Keep track of receipts and product warranty expiration dates.
  • Digital product packaging – Access product manuals, how-to videos, ingredients, assembly instructions, customer support and more.
  • Recovery of lost and stolen items – Claim ownership of items and have them returned if lost or stolen.
  • Product authentication – Check the authenticity with a scan and avoid buying fakes.

Innovative brands leverage the Brij platform

Brij already works with a wide range of brands across a number of industries and verticals that use the platform to connect with consumers in unique ways. Some of Brij’s early customers include Andy & Eva, Cool cat, Fire cider, Gardening company, mightily, Skura style and Not steep.

Andy & Eva, a children’s lifestyle brand sold through retailers around the world including Nordstrom, Saks Fifth Avenue and big box stores, uses Brij to provide customers with peace of mind. When customers register their Andy & Evan products with Brij, the QR code instantly becomes a digital name tag. If the item is lost and found, the researcher can simply scan the QR code to send a message to the owner and facilitate their return. This fixes a common problem for parents who are often concerned that their children will lose their jackets and clothes. Andy & Evan are also able to use product registration details to engage in direct email marketing with their customers – an advantage the company did not previously have as a wholesaler.

“We see Brij as a way not only to provide a direct line of communication with our customers, but also to establish product differentiation that serves our target audience – parents of young children,” said Evan Hakalir, President and CEO. from the management, Andy & Evan. “Finding ways to communicate with our customers is not easy, but Brij allows us to engage with them directly, even when our products are sold through third party retailers. At the same time, we also help parents to protect their children’s outdoor clothing purchases with Brij’s lost and stolen item recovery feature, relieving a common headache.

Skura style, a brand of kitchen sponges and antimicrobial cleaning tools, is also working with Brij to better connect with its customers. With Brij, Skura Style offers its customers the possibility to scan the QR code on the products to register for a new instant order. It’s also an opportunity to tell brand stories, getting customers access to weekly cleaning tips, FAQs, and even a fun cleaning reading list.

“Part of our brand’s DNA is having an intimate dialogue with our customers,” said Alison Matz, co-founder of Skura Style. “Brij gives us the tools to have these conversations no matter where shoppers buy our products. This includes offering our customers a way to easily rearrange their favorite products when they’re ready, enable creative content and brand storytelling, and provide access to our referral program. Previously we had to incorporate a lot of information into our small packaging, but with Brij we can now encourage people to simply scan a QR code for product details and more.

Stephens and Morrison founded Brij as MBA students at Harvard Business School. Brij recently raised $ 1.25 million in pre-seed funding, which has allowed the company to expand its team and expand its customer base.

To learn more about Brij and how the platform works, visit Brij.it.

About Brij

Brij powers one-touch product registration and ordering for innovative brands with the simple scan of a QR code. A digital extension of product packaging, Brij connects brands directly to their consumers, even those lost when selling through third-party retailers. With Brij’s code-less software platform, brands can easily perform redemptions, referrals and personalized recommendations activated from the physical product. Learn more about Brij.it.

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Here’s why it might work

Is it really a “spa day” if you don’t find yourself with cucumbers on your eyes? Questionable.

Also up for debate: if cucumber slices really do something or if it’s just a cuke. Here’s what you need to know about the science behind this personal care staple.

People put raw cucumber slices on their eyes to reduce puffiness and dark circles. They also use them to make the skin look fresh and refreshed. Cucumber extracts are even used in cosmetics (like eye lotions and gels) for the same reasons.

Since raw cucumbers contain a lot of water, the slices feel cool on your eyes when you apply them. It can work as a cold compress, especially if you chill the cucumber before using it.

Placing a vegetable on your eyes encourages you to close them during your grooming routine. It can help you relax and unwind.

There is some evidence that cucumbers can benefit your skin. But if you’re looking for major results, two convincing slices won’t do.

Research suggests cucumbers are good for your skin

Cucumbers are rich in vitamin C (an antioxidant) and folic acid (a B vitamin).

Vitamin C could help stimulate the growth of new cells in the skin around your eyes. Folic acid can help fight puffiness and reduce swelling. How? ‘Or’ What? It can help boost the antioxidants that fight toxins in your skin. It can cleanse and soothe damaged skin.

A 2012 study also suggested that applying cucumbers to your skin may reduce dark circles. It is thanks to the vitamin K that it contains. Cucumbers can also lighten your skin because they can inhibit an enzyme called tyrosinase. Tyrosinase causes your body to make more melanin (a pigment that darkens your skin and helps protect it from UV rays).

Less tyrosinase = less melanin = less color.

But there is no evidence that two slices have all of these benefits.

It is not known if just putting slices on your eyes will work by magic. There are no current studies that confirm that the slices are enough for you to see the beneficial effects. What evidence is there? Cucumber juice, seed extract, and flowers can all be good for your skin when used as added ingredients.

Eye gels or creams containing cucumber can moisturize the skin and, according to at least one 2010 study, may even help prevent wrinkles.

If you want to try cucumber slices on your eyes, here are the steps you can take.

  1. Put the whole cucumber in the refrigerator for at least an hour before using it.
  2. Wash your cucumber thoroughly. (This can kill any bacteria or pesticides that could harm your eyes.)
  3. Cut the cucumber into 1/2-inch slices.
  4. Rinse the slices under cold water.
  5. Make yourself comfortable with your head tilted back slightly and apply a slice of cucumber to each eye.
  6. Relax for about 15 minutes.
  7. When the cucumber slice gets hot against your eye, turn it over.

Pro tip: Try to apply the cucumber slices at the same time you use a face mask.

All parts of the cucumber are generally considered safe to use on your skin.

Check for a cucumber allergy

However, it is possible to be allergic to cucumbers, so test it first. Try putting a slice of cucumber on your wrist to see if there is a reaction. If your skin becomes red, discolored, or itchy, remove the cucumber and do not use it on your eyes.

Always rinse your cucumber before using it

It is very important that you use a clean cucumber on your eyes. Any bacteria that are persistent could put you at risk of developing an infection. You also shouldn’t reuse cucumber slices for the same reason.

Cucumber slices alone might not be enough to reduce dark circles or puffy eyes. Here are some other things you can try.

  1. Look for products that contain cucumber extracts. Many skin and eye care products contain cucumber ingredients, which could help you see results faster.
  2. Drink chamomile tea. Chamomile also helps reduce inflammation and swelling in your body.
  3. Apply tea bags to your eyes. Tea bags can cool your eyes as the liquid evaporates when applied for 4 to 5 minutes.
  4. Avoid excess salt in your diet. Salt can make puffiness worse, including around the eyes.
  5. Exercise. Bags around the eyes are often the result of a buildup of lymph fluid. Exercise can help drain some of this fluid.

Cucumbers have long been used in personal care, and there is no reason to stop. Some scientific data suggests that they can cool your eyes, reduce swelling, and make your eyes brighter. Just be sure to use clean, peeled cucumber slices. Gels and creams with cucumber as an ingredient also work.

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Amyris to Acquire Consumer Brand OLIKA, Expanding Family of Own Consumer Brands and Accelerating Growth

EMERYVILLE, California., June 15, 2021 / PRNewswire / – Amyris, Inc. (Nasdaq: AMRS), a leading synthetic biotechnology company active in the clean health and beauty markets through its consumer brands, and one leading suppliers of sustainable and natural ingredients, today announced that it has completed a binding conditions sheet for the acquisition of clean and award-winning wellness company OLIKA Inc. (OLIKA). The acquisition strengthens Amyris’ growth and leadership in the clean health and beauty market, and complements the Amyris family of consumer brands.

OLIKA, which means ‘differently’ in Swedish, is transforming the hygiene category through a commitment to transparency, combining the safest and most effective ingredients and packaged in a beautiful, nature-inspired design. The brand currently offers three collections of sustainable hand sanitizers with six scents of essential oils. OLIKA is the result of Nic and Thorne Perkin. In 2019, the Perkins confided Alastair Dorward to extend and improve the OLIKA brand, increase revenue and develop the product portfolio.

Prior to building a leading team at OLIKA, Dorward had a successful track record of marketing innovative home, personal care and food brands such as Method Products, Own Beauty and Smitten Ice Cream. As the founding CEO of Method Products, Dorward has grown the iconic household brand from pre-income to over $ 100 million in wholesale income. Under Dorward’s leadership, Method was also named California fastest growing private companies in Inc. and was named one of the 20 most innovative companies in the world by Fast business.

“It is an honor and a privilege to spend the past 25 years creating high growth, clean and sustainable brands,” said Dorward. “Driving innovation in the food, home, personal care and beauty categories is my life’s work. The latest trip with OLIKA transformed the hygiene category with a more desirable consumer experience. We are excited to accelerate the OLIKA mission with Amyris’ visionary clean beauty platform and invaluable pipeline of proprietary ingredients. “

“We are delighted to welcome the brand and the OLIKA team to our consumer portfolio,” said Jean Melo, President and CEO of Amyris. “The addition of OLIKA alongside Pipette, our brand for babies, mothers and families, gives us a great opportunity to expand our offering and dominate the clean household cleaning and hand sanitizing products industry. We continue to market our exclusive laboratory. science and technology directly to the consumer by combining our best natural ingredients from sustainable sources with distinctive brands inspired by consumers, ”continued Melo. “At Amyris, we continue to implement our ability to translate science into applications and products appreciated by consumers and which enable the transition of many industries towards sustainable chemistry. We are excited to continue to expand our leadership in the industry and step up to make the planet a healthier place for everyone. “

Alastair Dorward will join Amyris as leader Brand Agent and will work closely with the Amyris leadership team to continue to redefine sustainability and efficiency standards for clean beauty and wellness while accelerating growth and innovation for the family of brands. general public Amyris.

OLIKA (pronounced “oo-lee-kah”) means “differently” in Swedish and exemplifies our approach – from our beautiful nature-inspired design that fits ergonomically in your hand, to our commitment to transparency and the use of safest and most effective products. Ingredients. At OLIKA, we believe that the things you do every day should be delicious. The hand sanitizer is the first of many OLIKA collections which will reinvent basic hygiene and well-being products.

About Amyris
Amyris (Nasdaq: AMRS) is a scientific and technological leader in the research, development and production of sustainable ingredients for the Clean Health & Beauty and Aromas and Fragrances markets. Amyris uses an impressive array of proprietary technologies including cutting edge machine learning, robotics and artificial intelligence. Our ingredients are included in over 3,000 products from the world’s leading brands, reaching over 200 million consumers. Amyris is proud to own and operate a family of consumer brands – all built around its No Compromise® promise of clean ingredients: Biossance® Clean Beauty Skincare, Pipette® Clean Baby Skincare and Purecane ™, a zero calorie sweetener naturally derived from sugar cane. For more information, please visit www.amyris.com.

Forward-looking statements
This press release contains forward-looking statements, and any statement other than statements of historical fact could be deemed to be forward-looking statements. These forward-looking statements include, among other things, statements regarding Amyris’ expectations to continue its growth and leadership in the clean health and beauty market and to dominate the household disinfection and cleaning products industry with its acquisition. of OLIKA; Amyris’ plans to acquire and launch OLIKA and their timeline; and Amyris’ expectations for new brand launches. These statements are based on management’s current expectations and actual results and future events may differ materially due to risks and uncertainties, including the risks associated with any delay or failure in the successful acquisition and integration of OLIKA; delays or potential failures in the development, production, regulatory approval and commercialization of products, risks related to Amyris’ dependence on third parties (including in the supply chain), liquidity of ‘Amyris and its ability to fund operating and capital expenses, and other risks detailed from time to time in the time spent in documents filed by Amyris with the Securities and Exchange Commission, including annual reports on Form 10-K, quarterly reports on Form 10-Q and current reports on Form 8-K. Amyris disclaims any obligation to update the information contained in these forward-looking statements, whether as a result of new information, future events or otherwise.

Amyris, the Amyris logo, No Compromise, Biossance, Pipette, and Purecane are trademarks or registered trademarks of Amyris, Inc. in the United States and / or other countries.

SOURCES Amyris, Inc.

SOURCE Amyris, Inc.

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The return of makeup | BoF Professional, The Business of Beauty, News & Analysis

Lancôme had planned to launch its Drama Ink liquid lipstick, one of its biggest lipstick launches in years, in July. Instead, the L’Oréal-owned makeup brand launched the product in May, two months ahead of schedule, with the 13 shades of the $ 28 lipstick now available on the Lancôme site, with distribution. wider retailers still going as planned.

The last-minute change came in response to a sudden surge in demand for makeup, the brand said. With vaccination rolling out in the United States faster than expected and restrictions on masks loosening, people are eager to step outside, giving beauty consumers a reason to wear colorful cosmetics again.

“Skincare had its moment on the pandemic, now we see the pendulum swinging back to makeup,” Lauren Malecha, senior director of omni activations at Lancôme, told BoF. “We have to be very flexible… and adapt to our consumers in real time because of how quickly things are changing now. “

Lancôme is not the only brand to experience a strong comeback in color cosmetics. Brooklyn-based boutique Maybelline, MAC Cosmetics, Ulta Beauty and Shen Beauty, and many more are seeing their makeup businesses pick up. Last year, sales of premium makeup in the United States fell 34% year-on-year, according to The NPD Group.

But even as consumers warm to the idea of ​​foundation and lipstick again, their habits have changed since before the pandemic, both in what they buy and how they buy it. Brands adapt their assortments and strategies accordingly.

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A sign of current trends, at Ulta Beauty, pre-pandemic favorites like complexion and lip products, as well as more colorful eye shadows are selling again, said Maria Salcedo, senior vice president of merchandising for the retailer. .

“The pandemic has helped reset and rekindle the timeliness of that excitement around new launches and new brands and new usage opportunities to come,” said Salcedo.

A Lancôme advertisement for Drama Ink liquid lipstick, the launch of which was brought forward before the pandemic. Courtesy of Lancôme

Jessica Richards, owner of Shen Beauty, sees similar numbers. She said Shen’s makeup sales in May were up about 75% year-on-year. Shen’s current color business even exceeds 2019 by 40%. Richards attributes the increase in sales to products like lipstick, foundation and blush, and adds that in-store services, including facials, are already booked eight weeks later.

But lipstick, which practically died out during the pandemic thanks to the use of masks, is experiencing a particular resurgence. Richards called the lipstick a “real winner” from Shen Beauty.

It has proven to be a powerful product, even for brands that are not known for their lip products. Benefit Cosmetics, for example, is best known for its eyebrow product line – eight of its top 10 products last year were for eyebrows. But now the brand is finding success with its new pigmented lip balm. Launched in May, California Kissin ‘Colorbalm did 2.5 times better than Benefit’s latest lip product, released in 2017, said Christie Fleischer, brand general manager.

However, while the enthusiasm for colorful cosmetics is back, more specific pre-pandemic makeup trends are unlikely to make a return. While consumers will never forgo makeup entirely, it’s unlikely that they’ll return to that signature “Instagram makeup” look popularized by brands like Huda Beauty and Anastasia Beverly Hills.

“It’s not a super defined eyebrow, a streamlined moment [anymore]”said Manola Soler, director of Alvarez & Marsal Consumer and Retail Group, a global consulting firm.

More than the makeup that people buy, it’s where they buy it that has changed.

According to Accenture’s March Global Covid-19 Consumer Study, consumers are now four times more likely to purchase makeup online than before the pandemic. Additionally, 20% of those surveyed said they have had a virtual hairstyling or beauty consultation since March 2020, and almost half will continue to do so even with stores and salons open.

“The fact that consumers have changed their minds and are ready to buy makeup online opens up opportunities,” said Depraeter-Montacel.

That’s not to say physical sales won’t rebound. Consumers increasingly feel safer when they return to their favorite stores to test, touch and smell products in person (albeit with improved safety protocols). In beauty, the tactile experience traditionally wins. Brand-name retailers should expect online sales growth to slow in the coming months, although e-commerce remains a larger part of their overall business than it was before the pandemic.

“We know the Internet will continue and ultimately we expect there will be a mix of the Internet and the Internet as they play different roles,” said Alanna McDonald, President of Maybelline , Essie and Garnier.

Make marketing changes

In marketing, brands are not just pushing product launches, but building this renaissance in makeup. Maybelline’s latest campaign slogan is “Make-up for everything you’ve missed,” while MAC Cosmetics prepares to launch “MAC The Moment,” a cross-platform content strategy to show people how to reintroduce makeup into their lives. life.

“It’s to remind people when they go out, when they go on their first date, to the movies to see ‘Cruella’, whatever they do… to bring people back into the makeup world,” Drew said. Elliott, senior vice president and global creative director of MAC Cosmetics.

MAC will associate different “moments” with a corresponding trend and product suggestion, such as a new “Love Me” liquid lipstick for a date or items that give a “Golden Glow” for the holidays that people can finally. spend this summer.

Lancôme has taken into account the new beauty habits of consumers when developing its marketing strategy for a new concealer coming out this month. The formula is the same as the one that was developed before Covid, but the brand speaks about it differently from what it could have done if it had been released in 2019, which explains the desire of consumers for “multi-use” products. , Malecha said.

Lancôme will not only focus on hiding the signs of fatigue under the eyes, but will also highlight the other attributes of the concealer, such as its ability to highlight and contour.

To promote new launches, brands will continue to use digital tools. During the pandemic, brands were forced to introduce new items online instead of spectacular in-store launches, such as storefront takeovers and in-store events and activations. Now they have realized the value of an online approach.

Tim Coolican, Managing Director of Milk Makeup, said the introduction of online products has allowed the line to gain momentum with online exclusives (the Melatonin Night Lip Mask and the Night Serum melatonin), as well as removing friction from time-consuming in-store processes such as designing and updating gondolas. Online content can be updated and streamed as often as the brand wants.

“This creates an unrestricted launch environment,” Coolican said. “Previously, you didn’t launch something in a big way just online.”

Maybelline’s most successful mascara launch to date (in terms of sales) went live in January with the launch of its Sky High mascara. The product has sold five times online and the hashtag “skyhighmascara” has nearly 255 million views. One unit is sold every three seconds, depending on the brand.

“As people started to normalize whatever the ‘new normal’ was, women started wearing lipstick and more full-coverage foundation again.”

Follow the example of Asia

Brands were able to predict trends after witnessing what was happening in the Asian market, which overall recovered from the pandemic faster than the Western world. John Demsey, chairman of the executive group of Estée Lauder, said the company saw its makeup sales increase in China last October, but it wasn’t until March that it saw a “big comeback” in the category.

“If you want to see the future of what’s going on, look at where Covid got its first strike,” Demsey said. “As people started to normalize whatever the ‘new normal’ was, women started wearing lipstick and more full-coverage foundation again.”

Audrey Depraeter-Montacel, global head of beauty at Accenture, added that makeup sales in China and the APAC region – which she described as “back to normal or even increasing” – are a good indication of what’s going to happen in the rest of the world. Already, she has seen brands adapt their media plans, including a return of television commercials, which disappeared during the pandemic.

“As we move from containment to something more open, it is not yet visible in consumption patterns but it will accelerate rapidly,” said Depraeter-Montacel.

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Beautician Sofie Pavitt’s Ideal Skin Care Routine

Photo: Courtesy of Rio Viera-Newton

If the name Sofie Pavitt sounds familiar to you, it’s because it’s hard, at this point, to mess around on Instagram without seeing a beauty editor, model or cool downtown girl raving about her. affordable and radiant facials. Not only is Sofie an excellent esthetician – she has saved my skin from brutal rashes on several occasions – she has an incredible talent for educating her clients on the science of their skin care. I typically spend half of my facials with her choosing her brain over retinols and actives, and always leave her cozy Canal Street studio feeling a little smarter.

In a recent session, Sofie explained to me how fast drugstore skin care is changing – she explained that spending $ 100 is no longer essential to get good, effective products. That’s why, when I heard that the strategist was doing a full week of pharmacy, I decided to take Sofie to a downtown Walgreens where I asked her to create a skin care routine. skin made entirely from products found in the aisles. . Although this list has not necessarily convinced me to to abandon one of my most expensive holy grail toners and serums, I definitely left with several of his drugstore recommendations. Below is Sofie’s ideal pharmacy skin care routine.

CeraVe Hydrating Cleanser

I really recommend this hydrating cleanser from CeraVe. It’s incredibly gentle and neutral – it contains a little bit of hyaluronic acid to help hydrate your skin, and that’s it.

CeraVe Salicylic Acid Cleaner

Honestly, American drugstores don’t have great exfoliators – you won’t find a P50 or Alpha Beta Peel dupe in a New York CVS. But, you can find AHAs and BHAs in some drugstore cleaners. This one from CeraVe contains salicylic acid, which means it’s great for removing dead skin cells and fighting acne. If you have dry skin I recommend using it about once a week, and if you are oily I recommend using it more frequently.

Olay Soothing Face Mist

Okay so we washed our face with CeraVe cleansers which meant all the dead skin was gone from our face and our products can now penetrate properly. Which means we’re going to find a deeply nourishing and hydrating toner. This Olay essence mist is a great option – it contains moisturizing chamomile and aloe vera, as well as niacinamide which offers brightening and healing properties. The fact that it’s a haze also means it’s incredibly easy to use. It’s a quick and easy way to rehydrate your skin after removing some of it during the exfoliation process.

L'Oréal Paris Revitalift Derm Intensives Ampoules Hyaluronic Acid Serum

These little Hyaluronic Acid ampoules from L’Oreal are awesome – you open them and pat them on your skin. Each brings you a dosage of hyaluronic acid that intensely hydrates the skin. Make sure you wet your face thoroughly before putting it on – hyaluronic acid is a water-seeking molecule, so if your skin isn’t wet when you apply it, it will actually suck hydration outside of your face! This is something that a lot of people don’t know.

RoC deep wrinkle night cream

I know what you are thinking, a drugstore retinol! ? But I tried this one and was really surprised how well it worked. I would and would have recommended this one to my clients and friends because it is incredibly effective. Retinol is a journey and it will take some time for your skin to adjust, but with consistent use it can be one of the most powerful skin care ingredients for treating acne, wrinkles, and brown spots. Try using this cream twice a week to start, then if your skin is responding well, maybe try three times a week. If it gets irritated, back off a bit and come back twice.

Neutrogena Hydroboost Hyaluronic Acid Gel-Cream

I really love this moisturizer! It contains hyaluronic acid, which, again, is an extremely hydrating ingredient, and it comes in a gel form, which means it’s not heavy or greasy on the skin. Really, this is one of my favorite moisturizers and I know a lot of editors who absolutely love it too!

L'Oréal Rosy Tone Anti-Aging Eye Moisturizer

This cream is really nice and hydrating for the under eyes, but what I really like is that it has a slight pinkish tinge to it. It therefore simultaneously performs a small color correction under your eyes if you are fighting dark circles!

CeraVe AM Hydrating Facial Lotion SPF 30

This is actually one of my favorite sunscreens! I think it’s fabulous. I love it because in addition to the SPF protection, it contains ceramides to nourish the skin, as well as niacinamide which can help brighten and heal your complexion.

Burt's Bees Hydrating Face Mask, 6 units

If I had to choose a drugstore sheet mask, I would definitely go with those from Burt’s Bees. They are simple and give your skin some really simple ingredients. This contains mild AHAs to remove dead skin, as well as kiwi extract, an antioxidant, and clary sage that soothes the skin.

AmLactin Daily Moisturizing Body Lotion

If you have keratosis pilaris – a kind of perpetual rough texture – this is a great body cream. It is packed with AHA and is really nourishing – it smoothes the skin and hydrates it. I swear this cream will make you feel like a dolphin. Since it contains AHAs, I would not recommend it for people with eczema.

Aquaphor Ointment Body Spray

If you are suffering from eczema or psoriasis, I recommend this Aquaphor ointment body spray. It’s so soft I put it on my baby.

The strategist is designed to bring out the most useful expert recommendations for things to buy in the broad landscape of ecommerce. Some of our latest wins include the best acne treatments, wheeled luggage, pillows for side sleepers, natural remedies for anxiety, and bath towels. We update links where possible, but note that offers may expire and all prices are subject to change.

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Dobbs v. Jackson Women’s Health Abortion Case, Explained

After months of deliberation, the Supreme Court announced it would hear a case regarding a 15-week abortion ban in Mississippi in the fall. With this case, the tribunal – which is made up of a 6-3 anti-abortion majority, including three people appointed by Donald Trump – has the potential to suppress legal access to abortion nationwide, if not d ‘completely undo the precedent of Roe v. Wade.

Dobbs v. Jackson Women’s Health is focusing on a Mississippi law that bans abortion at 15 weeks – before some people even know they are pregnant, and before most of the more serious fetal diagnoses can be detected, though the law claims to offer exceptions in these cases. Even people who know they are pregnant and have made the decision to have an abortion may find it difficult to do so before 15 weeks, as many face restrictions and barriers that further delay access to the procedure. , including travel, accommodation and child expenses. care.

As the first major Supreme Court case since Justice Amy Coney Barrett joined the bench last fall, Dobbs raises many questions about the future of legal abortion care in the United States and how to support access to abortion, regardless of the outcome. Here’s what we know so far.

What is at stake in Dobbs v. Jackson Women’s Health?

Dobbs v. Jackson Women’s Health stems from a 2018 law in Mississippi that bans 15-week abortion and focuses on the question of “whether all pre-viability bans on elective abortions are unconstitutional.” Predictability restrictions on abortion include all laws that prohibit abortion care before the fetus is viable to live outside the womb, which is usually between 24 and 28 weeks. Due to the standard set by Roe v. Wade in 1973, pre-viability abortion bans are unconstitutional. The 15-week Mississippi ban in question has been the subject of legal challenges since 2018, and even a conservative federal appeals court overturned it in 2019, per the pre-viability standard.

Despite the 2019 appeals court ruling, the Supreme Court and its anti-abortion majority have the option not only to uphold the 15-week abortion ban, but also to reverse the pre-viability standard. , and even to cancel Roe more broadly. This would leave the right to abortion to states – a dangerous scenario, as most states do not include the right to abortion in their state constitutions, and some even have trigger laws that would automatically prohibit the right to abortion. abortion if or when Roe is reversed.

With Dobbs, the court could also set aside the precedent of Planned Parenthood v. Casey, a 1992 ruling that upheld Roe and determined that restrictions on abortion cannot place an undue burden on a person’s ability to have an abortion. But while the Planned Parenthood case upheld legal abortion, it also helped make possible more abortion laws and Supreme Court cases like this one, due to the ambiguity of the “excessive demand” standard.

Judges could defend Roe with words to present the image of respecting precedents, and further decimate access to abortion – a growing trend, especially in the past 10 years, when more than a third some 1,200 state restrictions on abortion have been enacted. About 90 percent of US counties do not have an abortion provider. Even if the Supreme Court overturns Mississippi’s 15-week ban, as it ruled last year in Medical Services v. Russo, who was dealing with clinic closure laws in Louisiana, the court may say it’s ready to hear future cases on other abortion restrictions.

Ideally, the court could overturn this 15-week abortion ban, all other abortion bans, and reaffirm the Planned Parenthood v. Casey, that abortion restrictions cannot be an undue burden on access. But given that six of the nine judges have a long history of anti-abortion rights, this is unlikely.

How might Dobbs affect access to abortion in the United States?

Depending on the court ruling, we could see even more abortion bans and restrictions pass – and there are already many. In May, Texas Gov. Greg Abbott enacted a bill that will not only ban six-week abortion, but also give any U.S. citizen the power to prosecute someone who has aborted, or who has provided or helped someone to have an abortion. In April, states enacted 28 abortion restrictions in one week – the highest number of any week in recent history, making 2021 one of the most dangerous years for abortion rights in Canada. this day.

Over the past year, the COVID-19 pandemic has also had a dramatic impact on access to abortion, at one point giving states wide leeway to ban abortion by identifying it as ” non-essential health care ”. In addition, the pandemic created many obstacles to travel, costs and safety, as COVID cases and deaths skyrocketed, as did unemployment and loss of health coverage. As a result, more people have started using abortion medications, which can be safely taken at home, but many states and the Trump administration have quickly worked to restrict this form of abortion care. The Dobbs case could further tighten restrictions on medical abortion and abortion care by dismantling the protections created by Roe v. Wade – As recently as January, the court has already dealt a blow to access to medical abortion.

The health, economic and security impacts of restricted access to abortion can be incredibly harmful. Research has shown that not being able to have an abortion can push someone into poverty, worsen their physical and mental health, or make them more likely to stay in an abusive relationship. We also know that states with more restrictions on abortion tend to have higher maternal mortality rates, and that women of color are more likely to die from complications related to pregnancy or childbirth.

How can we support safe access to abortion, regardless of court rules?

Dobbs v. Jackson Women’s Health is an incredibly high stakes case, but it’s important to remember that abortion rights have always been threatened and abortion providers and advocates have always helped people get the care they need. ‘they’re looking for, anyway.

If the worst-case scenarios for abortion access become a reality, that doesn’t mean the fight is over. Elections – especially at the state and local levels – have always been very important for reproductive rights, and will be all the more so if Roe is overthrown or if states are given carte blanche to enact more prohibitions on reproductive rights. abortion like that of Mississippi. This means that each of us will need to redouble our efforts and research our state lawmakers, and ensure that we vote and organize for local representatives who will reject abortion bans and work to expand access to abortion. Fortunately, groups like #VOTEPROCHOICE and the NARAL and Planned Parenthood locals make this a lot easier with their comprehensive voter guides.

And of course, when it comes to the federal level, it is crucial to listen to reproductive rights and justice advocates and not anti-abortion politicians who have spent their careers swearing to end legal abortion, only to enlighten us and claim their selections for judges and judges will uphold Roe’s precedent.

Although elections are important, there is no substitute for direct support at the community level. Local abortion funds provide direct financial support for the costs of abortion and associated costs for transportation, accommodation, child care, and more, and have always been of vital importance as Federal laws and many states prohibit public funding of abortion care. Abortion funds exist and connect people to the care they need since before abortion was legal. Finding, donating, and volunteering with your local abortion fund, or a fund in an area where care is important, can help facilitate access to safe abortion, regardless of the rules of the Supreme Court.

As with all high-profile Supreme Court cases related to abortion or the state’s draconian abortion laws, we must remain vigilant and aware of the threat posed by Dobbs v. Jackson Women’s Health. But it’s also important to stay motivated and energized to continue the fight beyond any single decision or election, and to do the work in our communities to ensure that each of us can get the care we need, no matter what. the political attacks we face.

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Viral Beauty Products On TikTok That Are Worth The Hype

Did anyone else get completely addicted to TikTok during quarantine, or am I the only one? Frankly, it took me almost six months to figure out exactly what the app was and what it was for, and while I don’t post any personal content, I might not yet know what a e-girl or VSCO girl is, I literally found myself glue to the “for you” page since I downloaded the app out of sheer boredom – and out of curiosity, of course – in my early forties.

Whether you’re an OG fan of the app or a new junkie like me (… and even though you’ve ditched Instagram’s new competing feature, Reel), there’s no denying the platform’s ubiquitous influence. social media platform on skin care and beauty trends since its inception. viral. TBH, my wallet has suffered tremendously thanks to the brilliant product discoveries and awesome tips I discovered through TikTok – color me #Influenced. On the flip side, I also discovered lots of new budget dupes for luxury cult favorites, as well as different ways to reinvent common household items I already own to improve my skin while being isolated.

If you are new to the app or just need a detailed list to find all the lust worthy beauty items that you have seen time and time again while continuing your feed, I have done the work for you and scoured the web for where to buy these viral gems. You are welcome.

Our mission at STYLECASTER is to bring style to people, and we only offer products that we think you will love as much as we do. Please note that if you purchase something by clicking on a link in this story, we may receive a small commission on the sale.

Courtesy of Vraiment Beauté.

This ridiculously aesthetic butt lift skincare has appeared on my “For You” page countless times. Not only is it eerily satisfying to see the rose-shaped balm pick up before application, but the watermelon-infused treatment is also touted for its superpowers that remove blemishes and reduce dimples.

Stylist |  Beauty TikTok

Courtesy of T.TAiO.

T.TAiO Esponjabon Concha Nacar Mother of Pearl Soap Sponge

Thanks to TikTok, the brand can barely keep this magic potion in stock for more than a few hours. It’s in stock on Amazon RN, so do yourself a favor and get it now before it’s too late.

Pixi Beauty Detox Eye Patches

Courtesy of Pixi Beauty.

Not only do these soft patches under the eyes help reduce puffiness and swelling almost instantly (especially if you keep them in your fridge like the pros do), but they also help brighten the dark and smooth out fine lines and wrinkles after a few minutes of wearing. .

Amazon Magic Shaving Powder

Courtesy of Amazon.

Okay, my neighbor actually told me about this one, but she found out through TikTok. This old-fashioned shaving powder is formulated to remove facial hair, but thanks in no small part to the closure of many hair removal and beauty salons, this DIY bikini refiner is a great way to help you up. ‘until this thing is over. However, it is fragrant, so I wouldn’t recommend applying ham to the entire area below the waistband as this could change your pH (if in doubt, contact your dermatologist or doctor, of course!). Also, I would stock up on this product if you can, as it ran out for months after gaining star status before being restocked recently.

Kaja roller glow highlighter amazon

Courtesy of Kaja.

Could this K-beauty super star highlight be a hell of a lot cuter? I personally think not. Designed with a sponge ball applicator that looks like a regular old paint roller, this buildable highlight is not only a score for its charming AF wrap, but its formula is just as impressive as well.

Revlon Amazon Oil Blur Stick

Courtesy of Revlon.

As soon as I saw this product in action on the @LooksbyLextington page, I immediately scoured the web to fend for myself. Much to my dismay, this oil-wiping miracle worker was legitimately sold everywhere thanks to TikTok’s fame overnight. It’s still out of stock on Amazon but will be restocked next week. If I were you I would add to your cart now so you won’t miss it.

The ordinary peel solution

Courtesy of the Ordinary.

So, I’ve actually been a fan of this exfoliating peel formula for years – I think it’s a great dupe for the cult favorite Triple Berry Smoothing Peel and Beauty Editor endorsed by Renee Rouleau – j So I was more surprised that The Ordinary’s Acid Based Peel Solution took so long to get the praise it deserves that I didn’t consider it a trending product. It’s certainly an effective peel that will likely cause a bit of a tingling, but the results are strange and instantaneous.

NYX Can't Stop Won't Stop eyebrow challenge

Courtesy of NYX.

NYX recently launched the #BrowFitness challenge (FYI: a challenge is a popular genre of content on TikTok, apparently) aimed at helping consumers achieve and maintain their eyebrows during quarantine when salon access is limited or restricted. . Thousands of TikTok users have taken to creating videos dressed in sportswear and fitness headbands showcasing their brow enhancement routine using NYX products. As someone who can’t live without my brow products (even though no one sees them except my cat), I have taken a liking to this trend and have a new obsession with their long brow kit. outfit.

CeraVe Mineral Sunscreen

Courtesy of CeraVe.

In addition to Skinfluencer’s endless supply of resources, there are also many certified and licensed dermatologists and estheticians who use the app, providing solid skin care literally for free. As you might expect, derms are obsessed with the affordable and hassle-free (but effective) drugstore brand CeraVe’s gentle line of products, and obviously they all advise using SPF (yes, even when you are are inside) non-stop. CeraVe’s moisturizing formula gives your skin defense against UV damage while also adding sheer moisture to the mix. It’s no wonder it’s a favorite of the pros.

Freck Faxu freckle pen urban outfitters canada

Courtesy of Urban Outfitters.

If you know me, you know that Freck’s OG Faux Freckle Pen is literally one of my top three beauty innovations of all time, so it’s no surprise to me that it has gone totally viral. on TikTok – especially with all the freckle filters that have recently popped up on Instagram stories. Now you can get the filtered, sunny IRL look without looking costumed.

Jill Stuart Loose Blush

Courtesy of Jill Stuart.

Discovered thanks to one of my favorite beauty influencers on TikTok, Mireya Rios, this adorable loose blush out of this world with a pom pom applicator couldn’t be more dreamy. Aside from the healing factor, it’s also perfect for those who prefer a subtle or buildable color rather than a super intense color rendering. It’s basically impossible to mess up your blush with this stuff.

Amazon toothbrush

Courtesy of Bruush.

It might not have gone viral yet, but I discovered this premium premium electric toothbrush on the app, and I predict it will be the next big thing. Not only is it available in aesthetic AF colourways like Baby Pink, but it’s also designed with six different settings, including bleach, tongue cleanse, and maximum power for the ultimate deep cleanse. I have never been so obsessed with a toothbrush in my life.

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Rare Beauty Selena Gomez Makeup Line: Date, Products and Details

Last February, Selena Gomez announced that she was going to put on makeup. The pandemic has pushed the line’s launch date back a bit to summer 2020, but on August 4, Gomez announced the official release date: September 3, 2020.

“I’m SO excited to finally share that @RareBeauty will launch on September 3 only on @Sephora, @SephoraCanada, @SephoraMx and RareBeauty.com,” Gomez wrote on her Instagram. “I had so much fun creating everything and can’t wait for you all to try it out! Hope you like it as much as I do!”

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In April, Gomez spoke more about the types of products his line will have. She even teased some of the products she has to come in her music video “Boyfriend,” where she wore makeup from the line.

Here, everything we know so far about Rare Beauty:

What products will Selena’s makeup line offer?

Gomez has confirmed that the line will include foundation, concealer, lipstick and eye shadow. She told Amy Schumer in her Interview profile that there will be 48 shades of foundation. She also promised that she would make mascara that doesn’t lump.

Schumer asked Gomez about his relationship with makeup. Gomez explained, “I wanted to start a conversation about how good you can feel. It’s not necessarily about needing these things to make you feel beautiful. People in my generation have all this pressure to have look a certain way, and I wanted to do a line that took some of that pressure off. I use real people in the countryside. I have 48 shades of foundation and concealer. Everything is very clean and easy. I wanted people to feel safe.

What products has Selena teased so far?

Gomez mainly showed off the line’s lipstick and eye shadow colors, as well as a preview of her liquid eyeliner.

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When is Rare Beauty launched?

Gomez initially said the line would be released in the summer of 2020 and go global in 2021.

“The line will be in all Sephora stores, and we’ll be going around the world next year,” Gomez said in February. “There is a lot and a lot more that I want to share with you guys, but we’ll be sharing them in a few months.”

In early August, Gomez announced the official launch date: end of summer, September 3. “I’m SO excited to finally share that @RareBeauty will launch on September 3 only at @Sephora, @SephoraCanada, @SephoraMx and RareBeauty.com,” Gomez wrote on his Instagram. “I had so much fun creating everything and can’t wait for you all to try it out! Hope you like it as much as I do!”

Has COVID-19 affected the launch of the line?

The Rare Beauty team are still working remotely, but the brand delayed the photoshoot of its first #WeAreRare campaign earlier this year. Rare Beauty had made an open casting at the end of February.

At the end of March, Rare Beauty IG informed fans of her status: “While our office is closed and our team is working remotely, stay tuned here for more ways to connect with you and continue to build this community together. Stay safe! 💖 #WeAreRare, “he wrote.

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They also held virtual community meetings with fans. Rare Beauty shared a photo of one in mid-March. “We started our day with our FIRST community meeting! The brand wrote on its IG. “Today we talked about what we’re grateful for, celebrating your uniqueness and future product ideas. Don’t worry, this is just the first in a long series and we look forward to hearing from you. meet more! Let us know below if you are interested in joining our next meetup. 💖 “

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Where will Rare Beauty be available?

Rare Beauty will be in all Sephora stores (and Sephoras within JC Penney) in the United States and Canada, as well as likely on the Sephora site. It will also be available for purchase on RareBeauty.com.

How did Selena announce Rare Beauty?

Selena Gomez broke the news in an Instagram Live on February 4. She described the project as “really exciting and very special” to her.

“I’m launching my own beauty brand and it’s called Rare Beauty,” she told her viewers. “It’s something I started working on two years ago. I found the right partners and the right team… and it’s important to me because I wanted to create a brand where you feel. comfortable. ”Gomez cited the pressure people may feel to look a certain way or use certain products, sometimes calling it a bit of insulation and not the ethics of Rare Beauty.

“It’s not just a brand. It will be a lifestyle,” Gomez said. “I want girls, boys, men and women to feel comfortable. [Rare Beauty] meant to be enjoyed, it’s very special. We’re not meant to look like everyone else, we’re meant to be like each other. “

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Gomez did Instagram Live from Rare Beauty’s office and teased Rare Beauty’s Instagram. “A lot of what’s going to happen will be participation with you guys,” she said. “I want your help to build the brand because I want it to be real [with] real stories and real people and just a place where people can feel like they are part of a community. Where they don’t feel the pressure to be anything but themselves. “

What’s wrong with Rare Beauty’s built-in Instagram followers?

Rare Beauty’s Instagram started out with over 975,000 followers, as it was once another account Gomez had. Gomez’s Instagram Revival Tour became the brand’s official page just before Gomez announced the line in February. Fans noticed that her name had changed to “rarebeauty,” and Gomez’s team took photos from the tour ahead of Gomez’s official announcement. Here’s a photo of the page in the middle of the cleanup:


And here’s the page right after Gomez announced Rare Beauty:

Text, font, line, screenshot, logo, number, graphics,


The brand shared three posts after the news of the beauty line broke, including a quote from Gomez. “Our founder @selenagomez thinks everyone is unique and rare,” the brand wrote. “But today too many people feel trapped by unrealistic expectations that cannot be fulfilled. @Rarebeauty is all about accepting who you are and finding beauty in your imperfections.”

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And a video from Gomez with the line:

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When did the rumors that Selena have launched Rare Beauty first start?

Gomez teased in a January 2020 interview with Variety that she is expanding her brand beyond what people can expect from her. “What excites me the most is being able to do things that I have always dreamed of,” she said. another way. I can’t say anything at the moment but I’m really excited it’s going to be a great year for me. “

The rumors first started in August 2019 when Women’s Wear Daily reported that Gomez had registered trademarks for a beauty line. The products she requested include “perfumes, perfumes, colognes, aftershave lotions, cosmetics, cosmetic preparations, body care preparations, skin care preparations, preparations hair care products, soaps, moisturizers, incense, nail preparations, cosmetics and essential oils “.

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