Coty Announces Relaunch of Kylie Cosmetics with New Improved Clean and Vegan Formulas

NEW YORK–(COMMERCIAL THREAD) – Coty Inc. (NYSE: COTY) announces the relaunch of Kylie Cosmetics with new improved, clean and vegan formulas, as well as renewed packaging. Consumers will now be able to purchase the brand worldwide from select retailers and a new direct-to-consumer website launched on July 15 that provides for the first time access to the cosmetics and skin care brands of Kylie.

“I’m so proud to relaunch Kylie Cosmetics with all the new clean and vegan formulas,” Kylie Jenner said. “Innovation has come a long way in recent years. When creating this line, it was so important to me to commit to using clean ingredients at all levels, but never to sacrifice performance. My new lip kit has an 8 hour wear and is so comfortable on the lips, and all of my new formulas are amazing. I’m glad everyone is trying the new products.

Kylie Jenner originally got into her beauty business in 2015 with the launch of Kylie Lip Kits – a collection of three liquid lipsticks with matching lip pencils in a ready-made kit. Since then, Kylie has expanded her beauty empire across multiple categories, launched her skincare line, Kylie Skin, and grown her cosmetics brand to become the world’s most followed beauty brand, with its collections. unique annuals and frequent online sales. .

Today, Kylie and COTY continue to expand their beauty empire with new, improved, clean, vegan formulas without compromising high performance, high pigments and long-lasting color. These updated formulas were created without animal oils, parabens or gluten, along with a long list of over 1,600 other potentially harmful and irritating ingredients. All products have been formulated with carefully selected ingredients that help improve and support the healthy appearance of the skin.

“We are thrilled to relaunch Kylie Cosmetics with a reformulated line that is truly on the cutting edge of everything Gen Z wants,” said Sue Y. Nabi, CEO of Coty. “Kylie Cosmetics is followed by millions of people around the world. Our new online platform, along with select retailers, allow consumers to shop for their entire beauty routine in one place, from cleanser and moisturizer to highlighter or lipstick.

The new version of Kylie Cosmetics has obtained strong consumer test results to confirm its effectiveness. The new and improved formula of the matte liquid lipstick is long lasting with an 8 hour wear time *, while the new lip liner is waterproof ** and long lasting for up to 24 hours *. In an additional consumer test of the new Pressed Powder Blush, 100% said it was comfortable to wear and did not dry out the skin ***. Included in this relaunch is Kylie Cosmetics’ latest innovation of the Kyliner Gel Pencil – Kylie’s secret to creating her ultra-defined eyeliner looks. Available in 15 waterproof shades and two finishes, this ultra-creamy and ultra-slippery formula allows for a perfect application in just one pass. You can find more information on all consumer test results at KylieCosmetics.com.

This launch will be the first time that Kylie Cosmetics will be available to buy in-store worldwide from select retail partners including Harrods and Selfridges in the UK, Douglas in Europe and Mecca in Australia. In the United States, the brand will relaunch with the new line in Ulta Beauty stores in August.

The new Direct-to-Consumer (DTC) website will launch on July 15, 2021 and will be the first time consumers will be able to purchase both Kylie Skin and Kylie Cosmetics in one place. The site will be the first destination for all new product launches and collection drops and will also feature new educational content and shoppable selections of Kylie’s favorite products.

Links to the DTC websites below:

Social media:

About Coty Inc.

Coty is one of the world’s largest beauty companies with an iconic portfolio of fragrance, color cosmetics, and skin and body care brands. Coty is the world leader in perfumes and number three in color cosmetics. Coty’s products are sold in over 150 countries around the world. Coty and its brands are involved in various social causes and seek to minimize their impact on the environment. For more information on Coty Inc., please visit www.coty.com.

About Kylie Cosmetics and Kylie Skin

Inspired by her love for makeup and her passion for business, Kylie launched her cosmetics brand, Kylie Cosmetics in November 2015. The first product, the Kylie Lip Kit, sold out in less than a minute and the concept Kylie’s direct retail has turned the beauty industry upside down. . Its e-commerce site KylieCosmetics.com is today one of the most successful online stores in the world and in March 2019, Kylie Cosmetics was recognized by Fast Company as one of the “50 most innovative companies in the world. For “authentically connecting to a generation.” In May 2019, Kylie launched her skincare brand, Kylie Skin, offering cruelty-free, vegan, gluten-free, paraben-free, sulfate-free and suitable for all skin types. In 2020, Coty acquired 51% of Kylie’s beauty brands with a focus on co-building and growing the beauty business into a powerful global brand. In July 2021, Kylie announced the relaunch of Kylie Cosmetics as clean, vegan products, with global availability for the first time through select brick and mortar retailers such as Harrods and Selfridges in the UK, Douglas in Europe and Mecca in Au stralie with a new Direct Consumer Website where consumers can purchase both Kylie Skin and Kylie Cosmetics.

Results of consumer complaints:

* Instrumental test (evaluation of the hold of a make-up product) carried out on 20 women

** Instrumental test (evaluation of the “water resistance” of a make-up product) carried out on 20 women

*** Consumer acceptance test carried out on 50 women between 18 and 40 years old, current blush users. Use of the product for 1 week.


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What is the impact of the COVID-19 crisis on the Metal Cosmetic Packaging market?

“Cosmetic packaging market”

The cosmetic metal packaging market was estimated to be ~ 4.4 billion in 2019 and is expected to grow at a CAGR of ~ 4% in terms of value throughout the forecast period, as the demand for food, beverages increases. and consumer packaging is estimated to drive the growth of the cosmetic metal packaging market.

Transparency Market Research provides key insights into the Cosmetic Metal Packaging market in its published report. In terms of revenue, the global cosmetic metal packaging market is expected to grow at a CAGR of ~ 4% during the forecast period 2019-2027, due to many factors, about which, TMR offers in-depth information and forecast in the Cosmetic Metal Packaging Market report.

Metal cosmetic packaging includes packaging formats such as tubes, bottles, pumps and dispensers etc. The main applications of metal cosmetic packaging are skin care, hair care, makeup and nail care products. The type and material of the container will vary depending on the shape of the cosmetic product and the capacity required. Majority of the manufacturers of metal cosmetic packaging solutions are concentrated in the Asia-Pacific region. Improving economic conditions, increasing income and increasing awareness of beauty in developing markets are the main factors influencing demand for beauty products, ultimately increasing demand for cosmetic metal packaging solutions. . The focus of metal cosmetic packaging manufacturers on innovative and attractive packaging has grown significantly over the past decades. Leading manufacturers of metal cosmetic packaging have started to regard efficient packaging as an essential attribute of product marketing.

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The global metal cosmetic packaging market has been segmented into product, material, application, capacity, and region. By product, the global metal cosmetic packaging market has been segmented into tubes, bottles, pumps and dispensers etc. Bottles segment is expected to create the highest incremental $ opportunity of ~ 610 million US dollars before the end of the forecast period. By material, the global metal cosmetic packaging market is segmented into aluminum and tin. Aluminum segment is expected to register a CAGR of ~ 4%, during the forecast period. By application, the global metal cosmetic packaging market has been segmented into skin care, hair care, makeup and nail care. Skin Care Segment Expected to Create Highest $ Additional Opportunity of ~ US $ 680 Mn at the end of the forecast period. By capacity, the global metal cosmetic packaging market has been segmented as less than 5ml, 5ml to 10ml, 11ml to 15ml and above 15ml. In terms of capacity, the 11-15ml segment is expected to create the highest $ incremental opportunity of ~ US $ 626 million, with a market share in value of 36.5% in the metallic cosmetic packaging market at the end of 2027.

Packaging as a communication and promotion medium

Over the past decade, the major players in the cosmetics and personal care industry have mainly focused on marketing. In order to improve brand visibility, manufacturers are now emphasizing packaging as a “key differentiator”. This factor has increased the demand for cosmetic products, improved the rate of brand recall and broadened the consumer base. Different companies are exploiting all the opportunities to use packaging as a communication and promotion medium by offering a variety of printing options, which has led to a paradigm shift towards the personalization of packaging in the cosmetics industry.

Unroll the timeline of success

In ancient times, metal packaging was seen in the form of gold and silver boxes, as well as solid alloys. 1200 AC marked the start of tin plate production in Bohemia. Following this, the beginning of the 14th century saw the start of the use of tin containers for packaging food. Over time, metal packaging containers have found their application in several end-use sectors, including cosmetic packaging. Around 1966, the enactment of the Fair Packaging and Labeling Act (FPLA) gained traction, which required that all consumer products in interstate commerce be labeled informatively and honestly, with the FDA imposing regulations on food, drugs, cosmetics and medical devices. The use of metal packaging for cosmetics has experienced a phenomenal boom in recent times as cosmetic manufacturers have recognized the need to reduce the use of plastic in packaging.

Decorative techniques to enhance the appearance

Brand owners are focusing more on improving the visuals of metal cosmetic packaging to help customers gain a competitive advantage. Many have embraced digital printing which provides opportunities to develop eye-catching colors and bold, striking visuals. Technological developments in digital printing continue to drive these efforts, bringing key changes to the cosmetic metal packaging landscape.

Sustainability emerges as a deciding factor for purchasing

Most of the metal cosmetic packaging manufacturers focus on providing sustainable and environmentally friendly packaging for cosmetics, which has been one of the major factors affecting consumers’ purchasing decisions regarding cosmetics. . Recyclable packaging solutions such as metal packaging are therefore gaining immense popularity among cosmetics manufacturers.

Publicity. Scroll down to continue reading.

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Trend towards weight reduction to stimulate innovation

Weight reduction has been a rapidly growing trend in the cosmetic metal packaging industry over the past decade. This trend allows packaging manufacturers and cosmetics brand owners to reduce their environmental footprint, improving their sustainability credentials, while lowering overall costs. By developing lighter metal cosmetic packaging, less material is used, while reducing energy consumption for distribution and logistics purposes.

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Body masks will see huge growth by 2030

A new market research from Marketreports.info, the Global Body Masks Market, is expected to experience considerable growth in the coming years. Analysts also analyzed current trends in Body masks and growth opportunities in industries. These shareholders include the following outdoor advertising manufacturers: Casmara Cosmetics SA, Crown Laboratories Inc., HATCH Collection LLC, Johnson & Johnson, Services, KARUNA, KOCOSTAR.COM, Lush Retail and NATURA & CO.. The world Body masks The market research report provides a picture of the competitive landscape of the international market. The report conveys the details resulting from the analysis of the targeted market. Initially, the Body masks The market report shares key aspects of the industry with the details of the impact and Body masks industry experts maintain a consistent survey with innovative trends, market share and costs.

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The main sources are mainly industry experts in the main and related industries and manufacturers involved in all sectors of the industry supply chain. The bottom-up approach is used to plan the market size of Body masks based on end user industry and region in terms of value / volume. Using data, we support primary market through three-dimensional survey procedure and first interview and data verification by expert phone, determine individual market share and size, and confirm with this study .

Main companies covered by the report: Casmara Cosmetics SA, Crown Laboratories Inc., HATCH Collection LLC, Johnson & Johnson, Services, KARUNA, KOCOSTAR.COM, Lush Retail and NATURA & CO.

Segmentation covered By end user Professional Individual By distribution channel Offline Online

Regional analysis:
• North America
• Europe
• Asia Pacific
• Latin America
• Middle East and Africa

Key research:
The main sources are industry experts Body masks industry, including management organizations, processing organizations, and analytical service providers that address the value chain of industry organizations. We surveyed all major sources to collect and certify qualitative and quantitative information and to determine future prospects. The qualities of this study in industry experts in the industry, such as CEO, vice president, marketing director, chief technology and innovation officer, founder and key executives of key companies and institutions in the main biomass waste containers around the world in the extensive primary research conducted for this study We interviewed to acquire and verify both sides and quantitative aspects.

The research provides answers to the following key questions:
1) Who are the major competitors in the Body Masks market?
Here is the list of actors: Casmara Cosmetics SA, Crown Laboratories Inc., HATCH Collection LLC, Johnson & Johnson, Services, KARUNA, KOCOSTAR.COM, Lush Retail and NATURA & CO ..

2) What is the market size and expected growth rate of the Outdoor Advertising market for the period 2021-2030?
** Values ​​marked with XX are confidential data. To learn more about the TCCA numbers, fill out your details so that our industry experts can contact you.

3) What are the main key regions covered in the body mask reports?
Geographically, this report is segmented into several key regions, consumption, revenue (Million USD), market share and growth rate of Body Masks in these regions, from 2021 to 2030 (forecast), covering North America, Europe, Asia-Pacific, MEA and the rest of the world.

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Contents
Global Body masks Market Research Report 2021-2030, by Manufacturers, Regions, Types and Applications

1 Study coverage
1.1 Body mask products
1.2 Key market segments in this study
1.3 Key Manufacturers Covered
1.4 Body Masks Market by Type
1.5 Body Masks Market by Application
1.6 Study objectives
1.7 years taken into account

2 Executive summary
2.1 Global production of body masks
2.2 Body Mask Growth Rate (CAGR) 2021-2030
2.3 Analysis of the competitive landscape
2.4 Market drivers, trends and issues

3 Body Masks Market Size by Manufacturers
3.1 Production of Body Masks by Manufacturers
3.2 Body Masks Revenue by Manufacturers
3.3 Body Masks Price by Manufacturers
3.4 Mergers & Acquisitions, Expansion Plans

4 Production of body masks by regions
4.1 Global Body Masks Production by Regions
4.2 United States
4.3 Europe
4.4 China
4.5 Japan
4.6 Rest of the world

5 Consumption of body masks by regions
5.1 Global Body Mask Consumption by Regions
5.2 North America
5.2 Mexico
5.3 Europe
5.4 Asia-Pacific
5.5 Central and South America
5.6 Middle East and Africa

6 Market size by type
6.1 Global data for the distribution of body masks by type
6.2 Global Body Masks Revenue by Type
6.3 Body Masks Price by Type

7 Body Masks Market Size by Application
7.1 Overview
7.2 Global Dada Body Masks Breakdown by Application

8 manufacturer profiles

9 Production forecasts
9.1 Body Masks Production and Revenue Forecast
9.2 Body Masks Production and Revenue Forecast by Regions
9.3 Forecasts of the main producers of body masks

9.4 Forecast by type

10 Consumption forecast
10.1 Consumption Forecast by Application
10.2 Consumption Forecast of Body Masks by Regions
10.3 North America Market Consumption Forecast
10.4 European Market Consumption Forecast
10.5 Asia-Pacific Market Consumption Forecast
10.6 Central and South America Market Consumption Forecast
10.7 Middle East & Africa Market Consumption Forecast

11 Analysis of upstream, industrial chain and downstream customers
11.1 Upstream Market Analysis for Body Masks
11.2 Analysis of Body Masks Industry Chain
11.3 Marketing and distribution
11.4 Body mask dispensers
11.5 Body mask customers

12 Opportunities and challenges, threats and factors affecting
12.1 Market opportunities
12.2 Market challenges
12.3 Porter’s five forces analysis

13 main conclusions

14 Annex
14.1 Research methodology
14.2 Author details
14.3 Disclaimer

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