Combes | HAPPY

White Plains, NY

Sales: $405 million

Key Personnel: Keech Combe Shetty, Executive Chairman; Akshay Shetty, CEO; Michele Resbir, Senior Vice President, Chief Financial Officer; Kyle Stenzel, SVP-Sales North America; Dr. Padmaja Prem, PhD, SVP-Global Research and Innovation; Tim Williams, senior vice president of global operations; Danielle Arnone, Global Chief Digital and Technology Officer; Meg Rogers, SVP-Global Creative Director; Stacey Feldman, SVP-Marketing North America; Anthony Santini, SVP-General Counsel and Corporate Secretary; Jorge Meszaros, SVP/GM-core international markets; Jason Friedlander, Senior Vice President/General Manager of E-Commerce, Media and Analytics

Main products: Just For Men, Vagisil and Seabond; Virtue Labs (investor)

New products: Vagisil Scentsitive Scents Coconut Hibiscus Wash, Scentsitive Scents Rose All Day Intimate Wash, Healthy Detox Spray, Healthy Detox Wipes; Just for Men Virtual Shade Match for Hair Color

Comments: Ivan Combe started the company with the idea of ​​making products that addressed unmet consumer needs in categories that didn’t yet exist or that big companies simply ignored. Today, the privately held personal care company has a proven track record of successful category and brand development.

More recently, Combe has been involved in the area of ​​digital technology. In late 2021, Just For Men launched what it calls the first-ever AI-powered virtual trial experience for beard color. Using Perfect Corp.’s latest artificial intelligence technology, the Combe-owned brand offers a “hyper-realistic” virtual fitting solution for men’s hair color and facial hair color.

According to Stacey Feldman, senior vice president of North American marketing at Combe, the new virtual facial hair trial tool is “specifically calibrated for Just for Men shades to make it even easier for customers to find their shade.” perfect”.

Just For Men has launched an AI-powered virtual try-on experience for beard color.

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