The cruelty-free cosmetics market is expected to grow by $ 3.92 billion from 2020 to 2025, according to Technavio. Market growth momentum will accelerate at a CAGR of 4.81%.

Analysis of the main market players

  • Charlotte Tilbury Beauty Ltd. – The company offers a wide range of cruelty-free cosmetics, such as light moisturizers, Matte Revolution lipsticks and many more.
  • Coty Inc. – The company offers the Coty COVERGIRL brand which is cruelty-free and has been certified Leaping Bunny by Cruelty-Free International.
  • Debenhams Plc – The company offers a wide range of cruelty-free cosmetics, such as Urban Decay Lip Liner, Urban Decay Eyeliner, Urban Decay Eyeshadow Palette, and many more.
  • Elven Beauty Inc. – The company offers cruelty-free cosmetics such as No Budge Eyeshadow, Poreless Putty Primer, Sheer Slick Lipstick and many more.
  • Kose Corp. – The company offers a wide range of cruelty-free products, such as Awake bee positive hand serum, Awake restructuring serum and many more.

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Cruelty-Free Cosmetics Market 2021-2025: Segmentation

  • Distribution channel
  • Geography
    • Europe
    • North America
    • APAC
    • South America
    • AEM

By distribution channel, the offline segment is expected to represent significant growth in market share during the forecast period. Indeed, consumers prefer to buy new cosmetics in retail stores. The brand’s outlets in large urban areas offer free samples to potential customers.

By geography, Europe is expected to account for 43% of the market growth over the forecast period, with the UK, Germany, and France being the key countries. Regulatory compliant cruelty-free cosmetics and presence of large vegan population will drive the growth of cruelty-free cosmetics market by Europe during the forecast period.

See our free sample for more information on the contribution of each segment

Corresponding reports:

  • Natural cosmetics market: The natural cosmetics market has been segmented by type (personal care, skin care, and others) and geography (APAC, Europe, North America, MEA and South America). Download a free sample report
  • Halal Cosmetics and Personal Care Market: The halal cosmetics and personal care market has been segmented by product (halal color cosmetics and other halal BPC products), distribution channel (offline and online) and geography (APAC, MEA, Europe, North America, and South America). Download a free sample report

Scope of the cruelty-free cosmetics market

Cover of the report


Page number


Year of reference


Forecast period


Growth dynamics and CAGR

Accelerate to a CAGR of 4.81%

Market growth 2021-2025

$ 3.92 billion

Market structure


Annual growth (%)


Regional analysis

Europe, North America, APAC, South America and MEA

Efficient contribution to the market

Europe at 43%

Main consumer countries

United States, United Kingdom, Germany, France and Japan

Competitive landscape

Leading companies, competitive strategies, reach of consumer engagement

Profiled companies

Charlotte Tilbury Beauty Ltd., Coty Inc., Debenhams Plc, elf Beauty Inc., Kose Corp., LOreal SA, Lush Retail Ltd., MAV Beauty Brands Inc., Natura International Inc. and The Estee Lauder Co. Inc.

Market dynamics

Parent Market Analysis, Market Growth Drivers and Obstacles, Analysis of Fast Growing and Slow Growing Segments, Impact of COVID-19 and Future Consumer Dynamics, Analysis of Market Conditions for the Forecast Period


If our report didn’t include the data you’re looking for, you can reach out to our analysts and customize the segments.

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SOURCE Technavio

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