Aldie, VA, Feb. 15 2022 (GLOBE NEWSWIRE) — The beauty and personal care market is not only one of the fastest growing segments in India, but also one where the dynamics keep changing based on trends driven by customers and changes in their lifestyles. Today’s consumer is more awake than ever, thanks to the plethora of information on the Internet and other knowledge-sharing forums where they have access to endless recommendations and products. However, new era consumer preferences are becoming more specific. They want products and services tailored to their needs and to what they enjoy living the most.

There’s no doubt that popular and well-established brands enjoy massive revenue from carefully curated consumer-centric strategies that resonate with consumers and entice them to use their products. The insights go a long way in helping brands better understand their consumers to deliver unique offers that work for them.

For example, a recent study of customer reviews for beauty and personal care products by Clootrack shows that customers love easy-to-use products above all other criteria. Beauty brands in the United States need to be aware of this to develop their products in unique and easy-to-use ways. The common consensus says that these products make it easier for consumers to get through the day without smudging or smudging.

The future of beauty and cosmetics lies in ease of use

Who knows if cosmetic consumers are turning out to be lazy or if they have always preferred easy-to-use products, but the pandemic has definitely changed their demands. Modern beauty and cosmetics consumers are looking for products that they can use quickly with minimal fuss or involvement on their part, especially when it comes to self-care.

Data derived from Clootrack’s beauty and cosmetics customer experience tracking shows what really changed the beauty industry in the aftermath of the Covid-19 pandemic. In a study of nearly 388,000 customer reviews from e-commerce buyers, ease of use emerged as the most critical factor influencing purchasing decisions in the beauty and cosmetics industry. Believe it or not, we all know why.

We have all been through the difficult times that Covid has brought to our lives. It disrupted virtually every aspect of our lives, including our beauty routines. As most of us were confined to our spaces, the service industry across all sectors had to suffer a huge setback. But even during these times, the global beauty and cosmetics industry that includes skincare, haircare, makeup, fragrances, and hair tools and accessories has actually accelerated in many ways. .

As stress took over the mundane routines of millions, beauty and grooming lovers were forced to figure things out for themselves. This basically meant becoming your own “hairdresser”, “dermatologist” and “manicurist” as salons and spas closed overnight. Growth in the beauty and cosmetics space is largely driven by multiple factors, including environmentally friendly products, chemical-free products, and easy-to-use products. However, reviews of genuine products clearly indicate that critical factors such as price and quality of the product diminish the main pleasure factor, i.e. the ease of use of the product.

Monika Blunder, celebrity makeup artist and founder of Monika Blunder Beauty, believes “less is more” and explains how simple, easy-to-use products can be used for subtle touch-ups to give the look of flawless skin without having to finish with a correlative gaze for eyes or lips. This is exactly what the recent study on beauty and cosmetic products illustrates, which talks about the main stimuli that trigger online purchases in the American beauty market.

Source: Clootrack, beauty and cosmetics customer experience monitoring tool

The data is very clear: ease of use is the most sought-after feature in cosmetics in 2021. Clearly, women are resorting to purchasing easy-to-use cosmetics to reduce their trips to salons and be in security. These changes resulting from the COVID-19 crisis are likely to be permanent. A beauty business that understands and takes substantial action is more likely to emerge victorious. And guess what, now they know that victory in the battle for beauty product superiority comes from using three little words: Ease of Use.

What do customers mean by ease of use?

But there is more to these findings, something that can help brands improve customer satisfaction and achieve their business goals in the near future. The detailed report also shows which factors are now driving customer experience in the beauty and cosmetics industries and brands have a key takeaway.

What are the driving factors of customer experience in the beauty and cosmetics industries?


Source: Clootrack, beauty and cosmetics customer experience monitoring tool

97% of customer reviews in this category favor cosmetic products that are easy to use and “simple to apply”. If we go into detail, a product that comes with an easy process, glides on effortlessly while applying, and can be washed off easily are the main factors for cosmetic buyers. Well, after going through the insightful results of this Clootrack market report, we can say that brands that have figured out this secret have proven to perform better than many other brands that don’t have a consumer-centric approach. This leaves us with one last question.

Is “ease of use” the biggest driver of customer experience across all beauty product categories?

Especially yes! With the exception of skin care and makeup, other categories including hair care, hair tools and accessories, foot, hand and nail care, and shaving all showed that the ” ease of use” was the primary driver of enjoyment.

About Clootrack

Clootrack is a unique intelligent customer experience analytics platform developed for high-stakes businesses and decision makers. Their powerful AI-powered engine collects and analyzes billions of consumer reviews to help customers make the most important decisions in real time.

Clootrack’s customers include small and medium businesses in the United States, Canada, Europe, Asia and Africa. Clootrack has branches in the major cities of India, Bangalore and Kochi, and Colombo, Sri Lanka.

Media contact:
Clootrack
Shameel Abdulla (CEO)
[email protected]
https://www.linkedin.com/company/clootrack/

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