SANTA BARBARA, California and GREENSBORO, North Carolina, November 4, 2021 / PRNewswire / – Premium skin care brand ESTAS Beauty announces the launch of a new collection of products available today at ESTASbeauty.com. Founded by a heart attack survivor Cristina Beltran and beauty veteran, Alejandra thompson, ESTAS Beauty offers a luxury skincare solution to the more than 100 million people who suffer from scars each year. Of these, more than 50 million people acquire scars as a result of surgeries.
Healing is part of healing, and we want everyone to use our products and feel proud and empowered by their scar.
âDeveloping this line was extremely important to me, as I know firsthand the insecurities of scars and the lack of skin care products to heal them,â says the co-founder. Cristina Beltran, who has a 6-inch scar following open heart surgery at the age of 24. âEveryone should have access to high quality skin care to feel confident about their skin. use our products and feel proud and empowered by their scar. “
The ESTAS Beauty collection is designed to nourish, protect and hydrate scars and includes intense hydration, gentle application and an absorbent formula. The product line includes three products: “Morning Massage” cleansing oil with vitamin E and primrose; a “Daily Dose” cream serum with vitamin E and C; and “Sleep Salve” mask made of silicone and vitamin E. A key ingredient includes silicone, which increases hydration and reduces collagen production, itching and discomfort. With powerful antioxidants, ESTAS Beauty products brighten, hydrate and heal scars, while locking in moisture and softening the skin.
âScars are a special type of skin, with special needs that require special attention,â says co-founder Alejandra thompson. âAlthough scars can vary in size and severity, the common thread running through all scars is care: they need hydration, nourishment, and effective ingredients to fight common symptoms such as redness, sore skin, and scars. itchy, uneven texture and discoloration.The ESTAS Beauty line offers luxury skin care formulas that are gentle on the skin and increase moisture retention to help the scar retain as much moisture as possible. ” She adds, “For us, skin care includes scar care, and scar care should always be an important part of our daily skin care routine.”
ESTAS Beauty products are fragrance-free, formulated without parabens, sulfates or phthalates. The product line is dermatologist tested and skin safe. The trio of products can be sold separately or as a set. The company plans to expand its product offering to include a preoperative skin care line in 2022.
âI always see patients who are concerned about how to take care of their scars and are looking for a luxurious topical solution as opposed to sticky and oily,â says Dr. Robert schwarcz, MD, FACS. “ESTAS Beauty products fill a void in the skin care market for scar treatment, and what’s more, they are hydrating, nourishing and protective – which every scar needs.”
About ESTAS BeautÃ©
ESTAS (Every Scar Tells A Story) Beauty was founded in 2019 by Cristina Beltran and Alejandra thompson, who both underwent surgeries, which left them with various scars. At 24, Cristina suffered sudden cardiac arrest and then underwent triple open-heart bypass surgery, leaving her with a six-inch scar on her chest. Alejandra has had two cesarean sections.
Frustrated by the lack of luxury skin care products specifically dedicated to scar treatment, they collaborated with a leading chemist and doctors to develop brand new scar care products, rooted in the belief and the desire to celebrate scars. The range includes: “Morning Massage” cleansing oil with vitamin E and primrose; “Daily Dose” cream serum with vitamin E and C; and the “Sleep Salve” mask in silicone and vitamin E, which are made with the best ingredients to beautify your scar. They can be used on surgical scars, burn scars and everyday bumps and scrapes. To order products and find additional information, visit www.estasbeauty.com and follow the brand on social media via Instagram @estasbeauty.
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SOURCE ESTAS Beauty