GROVES – Merle Norman was once something found in almost every woman’s purse. But now there are only two stores left in the Mid County area.

However, owner Beverly Herford intends to make these two the best places possible for cosmetics, skin care, and other related beauty needs.

Herford was born in Paris, Texas, but has long resided in Southeast Texas. She opened her first Merle Norman store in Groves in 1992 and acquired the Nederland Avenue store about two years ago.

“I have a passion and a love for this business,” Herford said. “I hope this will be seen by my clients because it is really real. “

Herford said she also had great employees to help make every woman’s shopping experience unique, like Theresa White, manager of the Nederland store.

Beverly Herford, left, and Theresa White (Monique Batson / The News)

“I love meeting customer expectations, meeting their needs, meeting new people,” White said. “And I love working with makeup and skin care products knowing that I’m helping make someone feel better.”

White said one of his favorite products is the Brilliant-C Brightening Serum.

“I had a few skin issues – discoloration and everything,” she said. “And I like it because it takes the discoloration off my skin, the age spots, stuff like that.”

Brilliant-C Brightening Serum is a favorite product of Theresa White, Dutch Store Manager. (Monique Batson / The News)

But personalization, Herford said, is the essence of Merle Norman.

The company was founded in 1931 by Merle Nethercutt Norman.

“His strategy from day one was to sit down (the customer) and let them try the products,” Herford said. “Every product has a tester. “

The store owner said her goal is to make sure her shelves stay stocked with all products so that no customer has to wait for an order.

“Merle Norman is a personalized service and we love to help women with all of their cosmetic and skin care needs,” she said. “Please come see us. We love our customers.

Merle Norman in Groves is located at 4300 Lincoln Ave.

Nederland’s location is at 3302 Nederland Ave.

Beverely Herford, owner of Merle Norman in Groves and the Netherlands, is seen in his Lincoln Avenue store. (Monique Batson / The News)

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