Gurulocity Brand Management Institute Launches Revolutionary New Way to Develop Great Consumer Brand Leaders

Brand Management Acceleration Program Reduces Learning Curve for Brand Managers

CINCINNATI, October 4, 2022 /PRNewswire/ — Gurulocity Brand Management Institute announces the launch of its Brand Management Accelerator (BMA) training and development program, a membership program designed exclusively for client-side brand management professionals working on consumer brand teams that combines content from training workshops with live events and a supportive learning community to create an in-depth and ongoing training and development platform.

The BMA was created to provide practical, timely and effective training and development solutions, which is a shortcoming felt by most consumer brand organizations. It is made possible by a combination of in-depth, on-demand and live components, brought together in a new scalable platform that brand teams can leverage to develop their future leaders.

“Brand managers need to learn how to move from business strategy to consumer insights to create advertising strategy…and then how to evaluate creative work. Because many marketers aren’t equipped to give effective feedback, you you end up in a situation where the briefs aren’t great, neither is the creation, which ends up costing more,” shared Adam Novickasvice president and executive publisher at Ubisoft, when asked about the importance of training for consumer goods brand managers.

Kevin Namakya trained educator with 20 years of experience as a CPG executive and founder of the Gurulocity Brand Management Institute, wholeheartedly agrees.

“For years, senior marketing executives have told me they’ve been frustrated with the inconsistency between their brand management teams,” Namaky said. “Because brand managers lack sufficient training, CMOs and CMOs often have to dig into the weeds to fix things.”

Consumer brand management is another type of marketing. It is a unique and lost art. It’s not taught in the proper depth in most school curricula, and new hires typically have little applicable brand management work experience.

In fact, many Brand Managers and Assistant Brand Managers (ABMs) have either held other roles within the same company outside of the marketing organization, or were in different industries before moving into marketing management. Mark. Namaky has seen it with his own eyes with his own teams.

“The members of the brand team generally have no common background or terminology due to their very different backgrounds.

“With the help of someone with extensive industry training, you can create a customized training program that empowers the entire team to think critically about the big picture, understand how to strategize and innovate properly instead of just executing tactics,” adds Tara MorrillVice President of Brands at Rare Beauty Brands.

Since 2016, Gurulocity, Namaky’s sought-after training and consulting firm, has worked with brand managers at Ubisoft, Rare Beauty Brands, Procter & Gamble, Kraft Heinz, Johnson and Johnson, Nestlé and GSK, training more than 1,000 total brand managers.

Through the new Brand Management Accelerator program, Namaky has found a way to prioritize practical application and reduce reliance on nactionable textbook theory, lectures that leave attendees with little they can actually use and to online courses taught by “experts” who have never actually worked in a brand management role. Instead, brand managers now have a single location to access the training content and human support they need to grow.

To learn more about Gurulocity’s Brand Management Accelerator program, visit https://gurulocity.com/membership or email [email protected].

About Gurulocity Brand Management Institute

Gurulocity Brand Management Institute helps consumer goods brand teams master their strategy, communication and innovation skills so they can become outstanding brand leaders, grow their businesses and advance their careers. Learn more at gurulocity.com.

Media Contact:

Kevin Namaky
513.659.2243
[email protected]

SOURCE Gurulocity Brand Management Institute

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