After a steady stream of celebrity beauty line announcements (most recently MGK and Harry Styles), Hailey Bieber keeps reminding us that she’s about to dip her toes in the skincare pool, too. After rumors started circulating last year that Bieber was launching a line of beauty products under his middle name, Rhode, we’ve only received drops and drops of information about the upcoming line, as her fans’ anticipation is only growing. Now, it looks like we should hear more information soon, with the model posting a teaser to her Instagram. “Icy skin 🍩🍩 all 2022. Tell a friend.” she captioned her photo in a bikini with glowing, wet skin, and a handy tag from Rhode Skin’s Instagram account.
Bieber has been teasing the skincare line for months, speaking to Demi Lovato on their podcast, 4D With Demi Lovato, back in September. “‘I’m going to get into the beauty world and start a business that’s been really exciting,'” she said in the episode. the first time I know that’s where I’m supposed to be and that’s what I’m supposed to do.
Bieber has previously shared her personal skincare journey, discussing her experience with adult acne in 2020 and detailing her “glazed donut” routine on her YouTube account last year. She also (unsuccessfully) filed several trademarks for beauty brands in the past, including “Bieber Beauty” before successfully filing one for Rhode Skin – and realizing the Bieber Beauty name had already been taken by her own husband. She’s clearly been planning the move for a while.
Although Rhode Skin’s Instagram account doesn’t have a single post yet, it already has over 43,000 followers, which no doubt suggests that people are eager for the new line’s release. After providing us with lockdown skincare tips on her Instagram, Bieber has earned her place as a skincare guru in the making, but it’s unclear when the launch date will be (yet). We’ll have to stay tuned to Bieber’s social media for any updates and hold tight for products that can give us that glazed donut shine.