Over the past few years, myriad celebrities, including Selena Gomez, Harry Styles, and Ariana Grande, have launched their own makeup and beauty brands, and so far, it looks like 2022 will continue that trend. In a recent interview with WSJ Magazine, model and media personality Hailey Bieber has revealed that she too will be throwing her hat in the ring. Although she’s been teasing her own line for some time, she informed readers that her brand, which will be called Rhode, is nearly complete and almost ready to launch.

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However, rather than being a traditional makeup or skincare line, the Bieber brand will focus on one thing: glowing skin. Considering the creative director is a California girl at heart and constantly flaunts her flawless, glowing complexion on Insta, it just seems fitting. While she didn’t reveal a specific launch date or give intimate product details, she promised the brand would be unveiled within a year. Likewise, in a recent bikini photo on her IG with the caption “Glazed [donut] skin all 2022. Tell a friend,” Bieber briefly tagged the mark, before unchecking it for some unexplained reason. Despite the mysterious missing label, the caption alone undoubtedly gives some insight into the line’s primary skincare focus.

As for pricing, she informed readers that her products will be comparable in cost to other celebrity beauty lines such as KKW Beauty and Kylie Cosmetics. Even though Bieber has seemingly hid her brand in secrecy, the few details she’s revealed so far give us a good idea of ​​the product line and theme. And, given her enviable complexion and significant social media presence, Rhode Beauty is sure to be one of the biggest and most exciting launches of 2022.

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