Kendra Bracken-Ferguson ‘BrainTrust Company has launched the Founders Studio, which promises to improve the long-term business viability and income growth of black entrepreneurs.

The Founders Studio will give black beauty and wellness entrepreneurs free access to a plethora of financial and business resources from leading companies such as JPMorgan Chase, Salesforce AfterPay, and BeautyUnited. The studio will also provide mentoring opportunities to ensure that companies on the platform continue to move forward.

The platform has three levels of membership depending on the size, income and business needs of each partner. According to Business of Fashion, 25 black hairstyling and beauty companies have already signed up for Founders Studio, including Kim lewis by CurlMix, Lauren Napier by Lauren Napier Beauté.

“I myself saw this need as a black founder [for] access to education, mentorship and capital and wanted to have verifiable and tangible results that [show] the black beauty and wellness founders we work with have grown their businesses, have more access to capital and are in a better financial position, ”said Bracken-Ferguson.

Minority beauty and wellness designers have waited years for resources to help them navigate large partnerships, receive funding, and support their business’s long-term growth. While last year recurrence of the Black Lives Matter movement brought a multitude of resources and money to Black entrepreneurs, some already think that money and opportunities are starting to To dissipate.

However, the movement has pushed black men and women in the financial industry to do more for each other and help each other be successful. That includes Bracken-Ferguson, who hopes the platform eventually enlists 1,000 black founders.

“2022 must aim to move beyond engagement,” she told Forbes, noting that in addition to helping small brands grow, she hopes the work of the Founders Studio will help keep up. its largest corporate partners responsible for their commitments to diversity and inclusion. “It is not enough for a brand to be on the shelf for a year. The real success is when we can look five years later and we can see that a brand has tripled in revenue dollars and in its business footprint.

Bracken-Ferguson has significant experience in the health and beauty industry. She previously served as Director of Digital Media for Ralph Lauren and is a longtime business partner with the actress. Halle berry. Together, the duo launched Respin, a platform that brings together beauty and wellness products and content. Additionally, Bracken-Ferguson co-founded Digital Brand Architects in 2009.


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