Heather Tussing promoted to COO of Morning Pointe Senior Living

Morning Pointe Senior Living co-founders Greg A. Vital and Franklin Farrow announce that Heather Tussing has been promoted to COO, concluding a year of growth for the company under her leadership.

Founded in 1996 by entrepreneurs M. Vital and M. Farrow, the Chattanooga-based senior health services organization owns and operates 35 assisted living, personal care and memory care communities for the disease. Morning Pointe Alzheimer’s in five southeastern states.

Morning Pointe Senior Living will celebrate the 25
years of activity in 2022.

After a year in which two Morning Pointe buildings in the Chattanooga area were devastated by an EF3 tornado and rebuilt in just under 14 months, Ms. Tussing was at the center of continuity of care.

“Heather’s business knowledge, leadership ability and compassion for seniors are unparalleled,” said Morning Pointe President Mr. Vital. “His great business ingenuity helped lead the recovery of our business during the pandemic and tornado, and will only continue to help us as we focus on excellent care and quality of life for our seniors and their families. families. ”

“It is truly an honor to be a part of this organization as we respond to the ever-changing needs of a
growing elderly population, ”Ms. Tussing said. “In this new role, I look forward to serving even more closely alongside our incredible campus leaders as we focus on excellent care and exceptional service. I am passionate about improving the daily lives of residents and associates and grateful to have the
opportunity to have a positive impact.

Prior to being appointed Chief Operating Officer, Ms. Tussing was Executive Vice President of Operations for Morning Pointe. She has led a variety of sales, operations and compliance positions in the retirement home industry for the past 20 years. Ms. Tussing holds a Bachelor of Arts in Communication from the University of Kentucky and is a Certified Dementia Practitioner, as well as a Licensed Assisted Living Administrator and Preceptor. Ms. Tussing and her family reside in Chattanooga.

“Heather approached all of the goals entrusted to her with passion, exceeding expectations and shaping our vision for the future of Morning Pointe,” said Morning Pointe Co-Founder and CEO, Mr. Farrow. “There are no limits to what Heather can accomplish, and given her ability to nurture and lead a team of people, I have no doubts that the future of Morning Pointe’s operations will be extremely bright. “

Morning Pointe will open two new retirement homes over the next six months, continuing its
growth in the Knoxville area. Morning Pointe in Hardin Valley, a campus of 77 Alzheimer’s assisted living and memory care units in northwest Knoxville, is slated to open in
January 2022. Additionally, The Lantern at Morning Pointe Alzheimer’s Center of Excellence, Powell – adjacent to the Morning Pointe of Powell assisted living on the Tennova Healthcare campus – will open in late spring 2022 as a community dedicated to Alzheimer’s disease, with 44 suites designed specifically to meet the needs of residents with memory impairment. Morning Pointe also operates senior campuses in the eastern Tennessee communities of Athens, Lenoir City, Clinton and Greeneville.

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