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- ILIA Beauty is a beauty brand founded by women and based in Los Angeles
- All makeup – priced from $ 26 to $ 52 – is cruelty-free
- ILIA Beauty prides itself on producing “skin care powered makeup” that is functional and fun.
During the last years, ILIA Beauty has built a massive following, in part due to her unique approach to makeup and beauty as a whole. According to his website, ILIA believes in “makeup powered by skin care,” which is why its products are powered by active skin care ingredients to nourish, protect and protect the skin.
Today, the Los Angeles-based brand, founded by Sasha Plavsic in 2011, offers eye, lip and face makeup (along with a handful of versatile products) in a wide variety of shades that will cost you anywhere from $ 26 and $ 52.
ILIA is also committed to sustainability. On its website, the company says it uses “recycled aluminum, glass components and responsibly sourced paper” in its packaging. ILIA has also partnered with TerraCycle urge customers to return empty beauty products – to be broken down responsibly – via a prepaid shipping label.
While I was already familiar with the ILIA Beauty brand before writing this article, their team was kind enough to send me some of their best-selling products to test them firsthand.