TBS Report

September 30, 2021, 10:05 am

Last modification: September 30, 2021, 10:07 AM

Director Keya Cosmetics M Miraz Hossain. Photo: RP

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Director Keya Cosmetics M Miraz Hossain. Photo: RP

Keya Cosmetics Ltd, one of the most reputable national companies in the cosmetics and toiletries industry in Bangladesh, has moved from its fragile market position to its new manager, Mr Miraz Hossain.

Although it ran the business fairly well from 2000 to 2009, the company began to lag behind other consumer goods manufacturers in terms of market share and popularity, a press release said.

Keya Cosmetics shares have moved from category Z to category B. It currently has around 400 distributors across the country, up from just 250 in 2017.

Until 2016, the company had the lowest local sales in its history for various lapses and errors.

To save the company, the chairman, Abdul Khaleque Pathan, appointed Mr. Miraz Hossain, managing director of MP Sweaters Ltd, as director.

Miraz began to rectify the weakest points of the business and the story began to change.

He made a positive change to the company’s existing distribution system, supply chain management, human resources practice, marketing strategy and management styles.

He set the vision to reclaim Keya’s position and grow further.

Ms. Miraz Hossain has proven himself as a successful leader as before by continuously achieving company goals. Overcoming the weaknesses of the past, Keya Cosmetics Ltd now continues its activity at full speed.

In tune with the times, the company partnered with super stores and e-commerce platforms like Shwapno, Agora and Lavender, etc.

The company may have lost its old position due to some competition, lack of feasibility, lack of diversification in the product portfolio and irregularities in the supply chain.

Ms. Miraz Hossain addressed these issues and implemented a new policy and strategy that makes the company stronger to compete with its competitors.


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