Kim Kardashian Talks Her New Skincare Brand, Channeling a ‘Future Alien Barbie,’ and How She’s Handling Controversy

Kim Kardashian is no stranger to multitasking. As one of the most recognizable faces in the world, the star currently has her hands full with all kinds of projects: she stars on Hulu’s The Kardashians, is studying to be a lawyer, runs her sculpting clothing line Skims and is a mother of four. This week, however, Kardashian is adding another job to her roster by launching Skkn by Kim, a skincare line in partnership with beauty conglomerate Coty. In honor of the debut, Kardashian stopped by the offices of Condé Nast – the publishing company that owns vogue and more — in New York, where the star not only discussed her new venture, but also her parenting tactics, how she handles controversy and the key to her current “future alien Barbie” style. “.

The 30-minute chat began with Kardashian talking about the inspiration behind Kim’s Skkn. After launching her former beauty brand Kkw Beauty five years ago, she saw Skkn as an opportunity to reimagine what a beauty line could look like. Her initial drop includes products like an exfoliator, cleanser, and eye cream, with formulations the star carefully researched. “Factories I’ve worked with have said products typically go through five iterations of that product — and I’ve gone through 20 to 25 on each product,” she says. “I really took my time on the formulas, to make sure that when people get it, they separate that from [it being] a “brand of celebrity”.

Of course, since this was a Kardashian project, the look was also important: Kardashian infused her now-iconic minimalist aesthetic into her sleek product packaging. “When I was working on the packaging, I was looking at concrete sculptures — all different shades of stones and interiors,” she says. “I’ve always thought packaging should look really good in my home, I’ve always loved really minimalist tones.” She also wanted the packaging to be refillable, “to show brands that you can find cool, recyclable and sustainable packaging.” She says she plans to expand the brand into makeup and fragrances down the line. “The Skkn brand is all about making your skin look its best,” she teases. “I wanted color cosmetics that I love and wear – lip liners, lipsticks, foundations – that give you a neutral palette. Before, with Kkw Beauty, I was a little more fun…but it was not my core business.

During his frank conversation with SeduceJessica Cruel’s editor-in-chief Kardashian, who wore a white Re/Done top and Balenciaga print knee-highs, also spoke about her current fashion era, which she describes as “the future alien Barbie.” She addressed the current style dilemma she faces: “I struggle with the casual style. I’m trying to get better at it,” she says – and talked about being blonde again and, indeed, “having more fun”. Fans will recall that she recently went platinum for this year’s Met Gala, where she wore Marilyn Monroe’s famous “Happy Birthday, Mr President” dress. Kardashian addressed dealing with the constant controversy and scrutiny surrounding her many high-profile red carpet looks. “There was a lot of outrage that I lost weight for this [dress]“Kardashian says. “I still support my decision, because I just started eating much healthier. I consulted a nutritionist and my trainer.

As someone who’s often at the center of cultural conversation, Kardashian says she’s learned when to ignore criticism and when to deal with it. “At the end of the day, it’s really important to take responsibility [mistakes], because people will end up respecting that all the more if you take responsibility for it,” she says. She mentions changing her label’s name to Skims from Kimono (considered by many to be a form of cultural appropriation), as an example. “When I received a letter from the Japanese government, I understood how serious it was, and there was no doubt [about changing the name]“Kardashian says. “We had a million pieces of clothing printed with the name on them. I didn’t want to waste so I immediately found the name Skims and we just printed on the tag.

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