First it was Trinny, then Victoria, followed by Rosie. Amanda Caroline Cronin is now on the scene. London is rapidly becoming a hub for beauty brands founded by women and based on personality and entrepreneurship.
Trinny Woodall and Victoria Beckham both had long and very different careers in media, entertainment, and fashion before launching their respective brands. Rosie Huntington-Whiteley had a career as a model, influencer and brand collaborator before launching her makeup line Rose Inc. last year.
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None of them had specific knowledge or expertise in the industry. Instead, they each had decades of experience as consumers; a formidable social audience and a pure charisma, which they transformed into fast-growing international brands, with a strong direct contact angle with the consumer.
London-based Cronin hopes to follow in their footsteps. While she might not be as well-known as Woodall, Beckham, or Huntington-Whiteley, she has nearly 60,000 Instagram followers and an upcoming Warner Bros. TV show. titled “Amanda and Friends”, which traces the post-divorce chapter of her life.
This model and socialite-turned-entrepreneur is certainly no slacker: she’s also in the real estate business, demolishing and rebuilding homes, and an ambassador for brands like Stephen Webster.
Cronin, who is in her early 50s and has a grown daughter named Sofia Yeganeh, decided to start skincare after her divorce from energy mogul Mark Daeche. She did this for a variety of reasons, including the solace that beauty gave her during a difficult time.
âThe wheels of my marriage fell around 2017, and when it got very, very painful, I turned to beauty for comfort and became a close friend of Pietro Simone,â the Italian skin care expert. skin which operates clinics in London and New York.
âWhen I wasn’t reading the divorce papers, I was pampered by Pietro, two or three times a week. I became deeply interested in beauty during this time and my skin improved, âCronin said in an interview at his art-filled home in Belgravia.
Such was her belief in the power of beauty care that she decided to go it alone and create a flagship product that could meet her skin care needs and those of her over 40 peers. Specifically, she wanted to develop a rich cream that was light and absorbent enough to wear during the day, able to nourish the skin and make it look fresh and healthy.
The result of Cronin’s efforts are two lightweight formulations that work in tandem and aim to provide immediate results: Amanda Caroline Haute Lift Serum and Haute Lift Cream.
Cronin developed them with industry experts who had worked for brands ranging from Chanel and L’OrÃ©al to Trinny London and Charlotte Tilbury.
The products are vegan, designed for sensitive skin and made in England, including the glass bottles and packaging. They include bioactive ingredients, rosehip and passionflower seed oils, and the scent of Damascus roses. The collection launches on amandacarolinebeauty.com this month with the 30ml. serum priced at 125 pounds, and the 30 ml. cream at 120 pounds.
Cronin said she oversaw all aspects of research and development and her vision is for Amanda Caroline to become a world-class luxury lifestyle brand. Over the next two years, the plan is to expand the digital business and launch cosmetics for the body, color, hair care and related lifestyle products.
A wider rollout of online retail is slated for the second half of 2022, and the plan is to expand to physical retail stores, including luxury pharmacies, in early 2023.
âAfter my divorce I could have been a lunching lady, but I love the production and I’m creative. I am also a perfectionist and know exactly what I want. The sky is the limit, âshe said.
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