THE WHAT? L’Oréal has announced that Biotherm will become the first of its brands to launch a product in a fully recycled plastic bottle using Carbios’ enzymatic technology. The bottles will be put into production in 2025.
THE DETAILS The technology developed by Carbios is suitable for all types of PET, making these plastics infinitely recyclable. L’Oréal first created a consortium with Carbios to promote the development of innovative plastics recycling solutions in 2017. The French beauty giant has since invested in the company through its BOLD venture capital fund.
“We have been working with Carbios since 2017 to develop this first PET bottle using enzymatic recycling technology, an alternative to mechanical recycling,” said Jacques Playe, Packaging and Development Director at L’Oréal. “We are pleased to announce today the feasibility of these bottles in the pilot phase and we are delighted to be able to create the packaging of the future with our partners. This is a promising innovation for the years to come which demonstrates our commitment to bring to the market packaging that is more respectful of the environment and which is part of a circularity process initiated more than 15 years ago ” .
THE WHY ? Giulio Bergamaschi, Global Brand President, Biotherm, said: “Biotherm is a pioneer in eco-responsible cosmetics and has placed sustainable packaging and waste reduction at the center of its strategy. We are delighted to be the first beauty brand to produce a fully recycled bottle using plastic from Carbios’ disruptive technology ”.