Healthcare company Medline and payment technology company InComm Payments are teaming up to improve the experience of managed health plan members purchasing over-the-counter (OTC) products, according to a Press release.

The partnership will focus on creating more flexible ways to pay for over-the-counter items, such as first aid, home diagnostics, personal care, medication and bath safety, the release said. Health plan members can use a preloaded OTC Network card to purchase products covered by their insurance plan. Members will be able to pay through the Medline e-commerce home site, in person in stores or over the phone.

Pat Twohig, vice president of Medline Homecare and Managed Care, said in the statement that the partnership aims to make healthcare easier.

“We are seeing that health insurance providers are putting more emphasis on going beyond a transactional relationship with their members and implementing programs that retain consumers,” he said. stated in the press release. “By partnering with an innovative technology company like InComm Payments, we can enable health plan members to get their products faster and create a positive experience that helps insurers continue to grow their membership base.

Executive Vice President of InComm Payments Brian parlotto said in the statement, “Our OTC network continues to gain popularity among health plan members, who appreciate the ease with which they can receive and spend their benefit money, and among health plans, which see reduced health care costs through better results for members. By partnering with Medline, we are increasing the efficiency and convenience with which Medicare members can access the health products that keep them healthy and happy in the short and long term.

In related news, InComm announced a partnership with Flexa earlier this month, to make merchants more accepting of digital currency. Those who were already logged into InComm will be able to accept bitcoin and other cryptocurrencies.

“As digital currencies gain popularity and rapidly gain adoption by consumers, it is essential for retailers to follow a wide range of payment options,” InComm Payments President Stefan Happ said at the time.

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NEW PYMNTS DATA: STUDY PUTTING LOYALTY AT THE SERVICE OF SMALL BUSINESS – UNITED KINGDOM EDITION

About the study: UK consumers see local purchases as essential for both supporting the economy and preserving the environment, but many local High Street businesses are struggling to get them in. In the new Making Loyalty Work For Small Businesses study, PYMNTS surveys 1,115 UK consumers to find out how offering personalized loyalty programs can help engage new High Street shoppers.


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