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Ivana Jurčević has created her own line of cosmetics (Photo: Dejan Tatomir)

Ivana Jurčević decided to show her teeth to the crisis. For many years she wanted to create a line of cosmetics, then the pandemic came along and threw her dreams into the background. But not for long. Ivana decided to turn her courage and willingness to take on challenges into a line of cosmetics.

Ivana graduated in hotel and tourism management, but for more than two decades, her world has been that of cosmetics and perfumes. She worked in the finest perfume shops in Zagreb, and she was always interested in customer feedback. She closely monitored how people reacted to the products and what their needs were. For years she has been helping people take care of their face and body because while it may seem simple at times, it is actually quite complex and demanding.

Ivana decided to offer something different. After listening to customer reviews for years, she believes that with this information, she had a solid foundation to create a quality product.

Ivana turns passion into business in the crisis by creating her own line of cosmetics

(Photo: Dejan Tatomir)

“I listened to what customers don’t like and don’t want to use, what they’re not happy with, I watched and listened to their ‘complaints’ and that’s where I got a glimpse of the type of product that people want. I trained for years in workshops of famous global brands and it all helped me to start believing that I can create something good and quality. First of all, I wanted to meet the criteria of the most demanding customers, to challenge myself that few dare. I didn’t want to be in the frames, but to be mine. I wanted something strong, not boring, ”reveals Ivana, who named the cosmetics line SKY Cosmetics.

Ivana turns passion into business in the crisis by creating her own line of cosmetics

(Photo: Dejan Tatomir)

SKY Cosmetics is a cosmetic line developed by a team of experienced chemists who had the same goal: to enrich the product in terms of quality. No one agreed to compromise because the skin is an extremely important organ to nourish and therefore only ingredients such as shea butter, jojoba oil, argan oil, Q10, germ extract of wheat, aloe vera have been used in production.

Every woman loves cosmetics and grooming, which is why Ivana immediately created up to four lines of perfumes to satisfy the different characters of women. There are six products in each of the lines, so there are body creams, body peels, shower gels, dry body oils, scented waters and hand creams.

Ivana turns passion into business in the crisis by creating her own line of cosmetics

(Photo: Dejan Tatomir)

“When I was thinking about the name of this special cosmetic line, I spoke to my colleague Lucija Župetić. She is in charge of the most creative part of the job. SKY seemed like a big name to us. We put a long line next to the name and meant we needed to touch our heights. We have to know that we can do whatever we want, we have to be able to be different, unique and special. The fragrances of these products are made in France. Smell is something that says a lot about us, and believe me if you tell someone what kind of scent you like – you’ve revealed a lot of who you are to them. I named my lines Pearl, Emerald, Sapphire and Ruby. Everyone has their own personality, and which one is yours, you will know best when you feel it, ”explains Ivana, who has dared to take this step in these difficult economic times.

Ivana turns passion into business in the crisis by creating her own line of cosmetics

(Photo: Dejan Tatomir)

Ivana wants scents to spark passion and hidden emotions, and judging by the feedback from friends who were the first to try Ivana’s innovations, it will be a real balm for women’s care.

Ivana turns passion into business in the crisis by creating her own line of cosmetics

(Photo: Dejan Tatomir)

Ivana turns passion into business in the crisis by creating her own line of cosmetics

(Photo: Dejan Tatomir)

SKY Cosmetics will also launch a men’s line and the opening of an online store is also planned. The products can be purchased at Mueller stores where they are available in gift boxes, and full details on this great line can be found at Facebook and Instagram.

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