Myer and MAC Cosmetics, in conjunction with Close the Loop and Accord, are launching the National Cosmetics Collection Program, an industry-led global product collection, recycling and reuse program for cosmetics packaging to reduce waste. An estimated 5,000 to 11,500 tonnes of cosmetic packaging currently goes to landfill in Australia each year.
Beginning Friday, July 22, consumers will be able to return empty cosmetics to participating Myer stores to be recycled by Close the Loop into materials used in the circular economy such as additives for new routes, modular products recycled plastic and premium construction products.
The program will be the first of its kind in the world because: it involves the entire industry; includes the full spectrum of collection, treatment, recycling and reuse; and discusses the intricacies of cosmetic packaging that includes plastics, glass, metals, foils, rubber, natural fibers, mirrors, foam, paper, and residual products. That is to say, they are much more difficult to process and recycle than, for example, paper or bottles.
MAC will supply all products collected under its ‘Return to MAC’ program for the duration of the eight-week program which has received a grant from the Australian Government’s National Product Stewardship Investment Fund.
What does your schedule look like on Friday when the program launches? We’ll have access to Bourke Street Myer for filming, b-roll footage accompanying Close the Loop’s recycling in action, and interviews will be available from Close the Loop CEO Joe Foster and cosmetics expert Elsie Fulton.
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