Before you get ready, you can order a new lipstick last minute online and it will arrive before you even have to leave home.

In order to get their products to customers as quickly as possible, cosmetics retailers have partnered up with delivery services Wolt and Dáme jidlo.

Thanks to Wolt, you can now order cosmetics in Prague, Brno, Ostrava, Olomouc, Pilsen or Liberec. However, there are plans to extend the service to all other Czech cities.

“Currently, we work exclusively with LUSH, L’Occitane, Havlík’s Pharmacy, Ryor, FAnn Beauty Atelier and The Body Shop. In the near future, we plan to include products from the Czech brand Manufaktura or the Polish company Ziaja, which specializes in environmentally friendly products ”, explains Jan Foret, CEO of Wolt for the Czech Republic.

“Interest in delivering cosmetics to Wolt is growing dynamically and just like food, it is a very important part of our operations. We receive the most cosmetic orders during Valentine’s Day, Mother’s Day, or May 1st. This year, sales of cosmetics have increased by up to 300%, ”adds Foret.

Dáme Jidlo is not far either – the business is also growing thanks to the Dáme Market service launched this year. And among other things, he made his entry into the world of cosmetics.

“We already offer cosmetics through Dáme Jidlo and Dáme Market. At the moment, we are mainly working with cannabis cosmetics stores, which is a great success. On our Dáme Market platform, we offer regular cosmetic products and we want to continue to develop and add, for example, gift boxes ”, explains CEO Filip Fingl.

“Our goal at Dáme Jidlo is to get consumers everything they might need as quickly as possible. We work with many partner stores like Tesco Expres, Žabka or Sklizeno. In each city, we try to choose local stores that are popular with customers. Right now, we are negotiating with big players in the toy and pet food business, which should appear on our platform in about three weeks, ”adds Fingl.

How has the pandemic changed e-commerce in the Czech Republic?

Interest in services is huge, as evidenced by Uber’s data. It reports a year-over-year increase in distribution of 150%.

Instacart, which delivers orders to about five hundred Sephora stores, is said to have generated net profits of $ 1.5 billion in 2020. Some clothing stores now offer fitting services where the courier waits for the customer to try everything at. him before keeping him. Elsewhere, companies are trying to cut the delivery time to just half an hour.

In addition to fast and convenient delivery, cosmetics companies are now looking for other ways to reach their customers more easily.

Therefore, they choose to cooperate with market platforms as well as some retail chains. In July, Revlon announced a partnership with StockX, a resale platform where brands can now sell their products through the DropX model.

Ulta Beauty is available in Target stores and e-shop from this August, Sephora is now available in Kohl’s stores and plans to establish cooperation with more than two hundred branches by the end of the year.


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