New cosmetics line hopes to tackle domestic violence and date rape

LAS VEGAS, NV – It’s Domestic Violence Awareness Month and a local woman has created a new cosmetic that she hopes will help people in dangerous situations.

Designer and Founder Joy Hoover is a local woman who was inspired to create ESOES Cosmetics after losing her mother-in-law Marsha Hoover to a domestic incident. As a mom of two little girls, she created a lipstick to help women who find themselves in domestic situations and in situations where they feel their drink may have been spiked.

Inside the app, you can find what looks like a regular cosmetics website, but with the press of a button, safe mode is activated and you can put personalized instructions from you to a loved one or the police. which will be sent in case of an emergency! The app is linked to a lipstick which has two test strips inside and has a button at the bottom of the cartridge which uses Bluetooth technology to connect to the app and get you help.

In the United States, every minute, 20 people are assaulted by their partner according to the National Coalition Against Domestic Violence.

These same statistics also show that 1 in 4 women and 1 in 7 men will be physically injured by blows, burns or strangulation by their partner.

1 in 10 women will be raped by her partner.

Back To Top