NewAge joins the boom in fuller lips and eyelash enhancers


DENVER, Nov. 01, 2021 (GLOBE NEWSWIRE) – NewAge, Inc. (Nasdaq: NBEV), a Colorado-based direct-to-consumer (D2C) organic and healthy products company, has announced the expansion of its skincare line. Lucim + skin to include two new clean, safe and effective products: Lucim + â„¢ Volumizing Eyelash Serum and Lucim + â„¢ Plumping Lip Gloss.

Developed in partnership with NewAge Brand Partners, the company’s unique crowdsourcing approach has identified these must-have beauty innovations that offer safe and clinically tested alternatives to popular beauty treatments.

Lucim + Volumizing Eyelash Serum is a revolutionary product that improves the appearance of lashes, providing visibly fuller, stronger and longer lashes (and brows) with results in just four weeks. Unlike many industry leaders, the Lucim + formula offers eyelash lift benefits in a formula tested by ophthalmologists and safe for the delicate eye area.

Lucim + Plumping Lip Gloss is a revolutionary formula that instantly plumps lips and visibly reduces wrinkles in just one use. With continued use, lips will appear smoother, more supple and more voluptuous over time.

Lucim + is a specialized line of premium, advanced products expertly formulated to target a variety of beauty concerns. Created with the most advanced technology available, Lucim + products meet unparalleled safety standards and prove that there is no need to compromise between clean ingredients and efficiency. The Lucim + line is a perfect complement to the recently launched Lucim + skin care line which features effective and result-oriented formulas that all meet NewAge’s strict standards for clean ingredients.

“As beauty trends continue to emerge, one factor continues to gain traction and that is the demand for safety without sacrificing efficiency,” said Deanna Latson, NewAge Product Manager. “Yet companies continue to package the beauty products we use every day with potentially harmful ingredients, including known carcinogens, irritants and endocrine disruptors. At NewAge, clean beauty comes with no compromise in quality or results, and that’s something we are proud of.

Beauty products containing natural and safe ingredients continue to be in high demand and priority for consumers. Globally, the beauty industry is over $ 500 billion, and the market for clean and natural beauty products is expected to reach $ 54 billion by 2027 (Formula Botanica). NewAge’s commitment to delivering results-driven products without compromising consumer safety is a testament to the company’s relevance to the market. Together, these two new products give NewAge Brand Partners access to a lucrative new channel of consumer awareness, offering them new ways to grow their business.

Trusted certification

The two Lucim + Volumizing Eyelash Serum and Lucim + Plumping Lip Gloss has been awarded the Good Face Seal of Approval by the Good Face Project (GFP) – one of the world’s most trusted resources for verifying toxic and hazardous ingredients in skin care, makeup, hair products and more Again. Good Face uses the latest scientific advancements combined with artificial intelligence to analyze product formulations using the latest publicly available scientific research to provide consumers with an independently validated, evidence-based safety guide. facts. All products that receive the GFP seal of approval are carefully analyzed for safety and effectiveness, using over 21,000 scientific research sources.

About NewAge, Inc.

NewAge is a purpose-built company dedicated to inspiring the planet to live healthy â„¢. Colorado-based NewAge markets a portfolio of organic and healthy products around the world, primarily through a direct-to-consumer (D2C) distribution system in more than 75 countries. The company is present in three major platform categories: Health and Wellness, Interior and Exterior Beauty, Nutritional Performance and Weight Management, at the head of a network of more than 400,000 exclusive independent brand partners around the world.

You can find more information on


NewAge, Inc.
Lisa Mueller
Vice-President, Investor Relations
[email protected]


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