Own beauty brands with the highest growth online sales – WWD

While total online beauty sales are down as consumers return to physical shopping, many brands have still managed to record recent growth in online sales volumes.

Notably, Olaplex is not only the largest clean beauty brand in total online beauty sales, but also the fastest growing, posting 39% year-over-year growth. online sales in the 12 months ending July 2022, compared to the previous year.

Behind Olaplex are Not Your Mother’s Hair Care and Supergoop, which saw increases of 23% and 21% respectively over the same period. The main declines in online sales were Fresh, BareMinerals and Drunk Elephant, which saw declines of 40%, 31% and 18%, respectively.

In its analysis, 1010data defined “clean” beauty brands as those that are cruelty-free, sulfate-free, and paraben-free. While the platform identified a 14% drop in total online beauty product sales in the first half of 2022, it noted that among major beauty product retailers, Target saw a slight increase in product sales. online in the 12 months ending July 2022, while Ulta was flat. and Sephora saw double-digit declines.

The top beauty brands by online sales growth from July 2021 to July 2022, by 1010 data points.

  1. Olaplex
  2. Not your mother’s hair care
  3. Supergoop
  4. Peach Slice Skincare
  5. Kristin Ess
  6. Billie Eilish
  7. Good molecules
  8. Toppik
  9. Eva NYC
  10. Coola
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