What is behind the rise of G-Beauty

Ms. Beck also mentioned the high quality of the ingredients, especially important when customers shell out $ 310 for said brightening serum.

Barbara Sturm, aesthetic doctor in Düsseldorf, became speech on social networks to create personalized creams with blood drawn from the patient. She created her popular line based on the philosophy of removing all harmful ingredients.

“Clean beauty, which I consider non-toxic, non-irritating, and non-inflammatory, is central to my approach to skin healing,” said Dr. Sturm.

Then there’s professor and scientist Augustinus Bader, who founded his skincare line of the same name two years ago. According to the company, it closed last year with $ 6 million in revenue with just two products (moisturizers called Crème and Crème Riche). In February, the company appointed a new CEO, Maureen Case, a veteran of Estée Lauder, and plans to launch a new product this summer.

Dr Bader, who has serious scientific credentials in stem cell research, has spent years developing both products. He approached his formulas from an epigenetic perspective, that is, using ingredients to stimulate repair signals inside the body.

“Stem cells, they work, but they work too slowly,” Dr Bader said. “I was like, ‘How do we use the body’s repair mechanisms? As our skin ages, we have an internal clock that shuts down repair mechanisms. My idea here is that you can start skin healing with the right triggers.

“It’s another form of treatment,” he said.

One final thought from Dr Sturm, who despite all his enthusiasm warned that G-Beauty is a marketing concept and nationality doesn’t tell you if a product is ‘clean’. “Skin care is not the Olympics,” she said.

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Top 5 Famous Cosmetic Brands in Pakistan

Pakistani women are not too late when it comes to keeping up with the latest fashion and beauty trends around the world. Pakistani women love cosmetics and many of them love world famous cosmetic brands. Western brand makeup was not readily available in Pakistan if you go back a few years. The reasons were that it was very difficult to get it from overseas, the prices would skyrocket if you tried to buy an international makeup brand. Shipping costs, rising dollar rates, and other taxes are preventing average Pakistani women from purchasing brand name cosmetics.

But now that these brands have become famous among people and their demand has increased in cosmetics stores and online makeup stores here in Pakistan began to import products from international brands. Today we are going to tell you about some of these brands available in Pakistan which are the most famous brands among Pakistani women of all ages. These brands are internationally renowned and are affordable.

1. Maybelline

Maybelline products are in demand in Pakistan more than any other brand. This brand started in New York around 1915. Their range of make-up and cosmetic products is very extensive. They have products for lips, eyes, face, nails, etc. Their best-selling products include Fit Me Foundation, Super Stay Full Coverage Foundation, Fit Me Matte + Poreless Powder and Super Stay Full Coverage, Long Lasting Under-Eye Concealer.

2. Masarrat makeup

Massarat Makeup is one of the most popular cosmetic brands in Pakistan, also based in the country. It was founded by Masarrat Misbah in 2014 when she thought about creating a trusted cosmetics brand in Pakistan.

They are very innovative and scientific in their commitment to the quality of their products. They claim that all products are made from halal ingredients, which is a big concern for Pakistani women when buying makeup overseas. Their trendy products include Liquid Lipstick, Matte Luxe, Brow Palette, and Eye Shadow Palette.

Masarrat makeup

3. Rachel

Dr. Rashel is one of the fastest growing brands in skin care and beauty products. Their popularity in Pakistan has grown exponentially over the past two years. Their products are of high quality and their prices are also very reasonable for Pakistanis.

For his skin products, Dr. Rashel always uses natural ingredients and also strictly follows all the protocols of the pharmaceutical companies. Their most popular products are Dr. Rashel Whitening Fade, Dr. Rashel Vitamin C Series, Dr. Rashel Black Whitening Cream and Dr. Rashel 24k Gold Series.


4. Beauty Huda

Huda Beauty is also one of the most famous makeup brands in Pakistan. Huda Kattan is a famous beauty blogger who has been writing beauty reviews and articles for years after starting her own brand with her sisters Mona and Alya. Its brand is known for the reliability and quality of its products.

Their bestsellers include the #FauxFilter Foundation, New Nude Kit, and The New Nude Eyeshadow Palette.

Beauty Huda

5. Make-up revolution

Founded in the UK at Makeup Revolution, is one of the most popular makeup brands in the world. This brand offers products for the lips, eyes, face. You can also buy makeup tools from Makeup Revolution. The products of this brand are easily found in stores and you can also buy them online.

Make-up revolution

All of the brands mentioned above are available in Pakistani stores and can also be purchased online by many websites that import these products. Online shopping has truly allowed Pakistani women to get their hands on their favorite brands from all over the world.

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China’s Perfect Diary seduces cosmetics buyers via social networks

TOKYO / GUANGZHOU – Yatsen Holding, the Chinese startup behind the fast-growing cosmetics brand Perfect Diary, owes its dizzying rise to a laser focus on the social media generation.

Yatsen almost quintupled his income in just one year. The former unicorn listed on the New York Stock Exchange in November and now has a market cap of around $ 11 billion.

“The colors are really stunning and they make you look pretty,” said a 23-year-old secretary surnamed Zhang in Dalian City of Perfect Diary’s offerings. “They are attractive because they are affordable enough that young people will buy them.”

Zhang said that she and her friends used Perfect Diary products in college. Today, she regularly wears Perfect Diary eye shadow and lipstick.

Yatsen was co-founded in 2016 by CEO Huang Jinfeng, whose resume includes a stint in the Chinese operations of Procter & Gamble. The Perfect Diary brand was created the following year.

Perfect Diary was initially sold only online, but the group has since opened physical stores.

The following perfect diary built among generations such as Zhang fueled the brand’s rise. Yatsen’s revenue reached 3 billion yuan ($ 457 million) in 2019, up from 635 million yuan the year before.

In China, especially among older women, there is a strong belief that makeup is bad for the skin. Confidence in national brands is also low. Chinese cosmetics manufacturers have therefore struggled for a long time in the domestic market.

But Gen Z has shown a strong preference for national brands – a trend that is eroding old notions about cosmetics. Perfect Diary took advantage of three secrets: affordability, speed and the magic of social media.

Price competitiveness is a common Chinese strength. Perfect Diary eye shadows come in 12 different shades and sell for around 120 yuan each.

The price is less than half of what high-end Western brands offer, putting the Perfect Diary range within reach of young customers. Perfect Diary saves on costs by selling direct online, eliminating retailers and wholesalers in the middle.

Production is subcontracted to South Korean and Italian subcontractors who also do business with European brands, allowing Perfect Diary to achieve similar product quality.

Perfect Diary “is inexpensive and convenient,” said a 27-year-old woman in Guangzhou. “There is also no problem with the quality.”

“As a testament to the efficient and transparent way in which we operate our supply chain and manage our product development process, our typical process from concept to launch takes less than six months,” Yatsen said in his November prospectus . “This is well below the seven to 18 months that international brands typically need for new product development, CIC says [China Insights Consultancy] Report.”

About 200 in-house engineers analyze big data such as social media posts and comments, the results being used to inform product development.

Perfect Diary’s eye shadow palettes are packaged in designs that evoke wild animals and the Chinese landscape. People post pictures of themselves wearing its products on social media, attracting new customers to the brand.

Yatsen is starting to expand abroad by recently acquiring the Galenic skin care brand from the French group Pierre Fabre.

For Japan, Yatsen has launched an e-commerce site and its products are sold in Southeast Asia through Singaporean online retailer Lazada, owned by Chinese group Alibaba Group Holding.

Yatsen posted a net loss of 1.1 billion yuan for the first nine months of 2020, due to coronavirus-dragged consumer spending and subsequent celebrity promotions. The company can hardly afford increased competition from its overseas competitors in a growing Chinese market where it ranks in the middle of the top 10 makeup market share in 2019.

“They could enter a war of attrition,” said a source from a company specializing in supporting sales promotion in China.

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Inside Glossier’s International Expansion Strategy | News and analyzes

NEW YORK, United States – A 23-year-old French student, Marianne Bijaoui, sent out a carefully crafted tweet – gif included – this week aimed at one of her favorite beauty brands, begging for a clue as to when the international delivery will open in her country. She managed to try her products by shipping the orders to a letterbox in the UK and having them sent to Paris. “@Glossier if another product comes out before you start shipping to France I will die,” she wrote. “PLS gives us a hint. “

She just has to hold out for a few months. The American skin care and makeup brand is counting on pent-up demand from women like Bijaoui as it prepares to start selling its Lash Slick mascaras, Cloud Paint blushes and the rest of its line in four more country this year.

Shipping to Ireland began on Tuesday and will expand to Sweden in June, Denmark in August and France in October, according to a source familiar with the expansion efforts. Germany is scheduled for 2019. The brand, which was launched by the founder and managing director Emilie weiss in the United States in 2014, entered Canada and the United Kingdom last year.

Glossier is going global at an unusually fast pace for a brand aimed directly at consumers. The strategy centers on rapidly establishing and growing a community of engaged followers, much like the one that has developed over the past four years in the United States, making Glossier attractive to investors. The company has raised over $ 86 million to date. Glossier’s most engaged consumers have become powerful ambassadors. Some are unpaid, while more than 500 “representatives” are rewarded with cash and purchase credits. The word-of-mouth strategy has made it possible to reduce promotion costs when entering new territories.

The company is laying the groundwork in its four new markets by repeating proven methods in the UK. Glossier’s Global Marketing Director, Sarah Hudson, searches her Instagram followers for “hyper-engaged community members” who are clearly fans. Perhaps they visited the New York showroom, its first outlet which opened in December 2016, or found a way to smuggle goods into their country. (A second outlet opened in Los Angeles on Tuesday.)

Once identified, Hudson and his team personally meet this core group, which in the UK started with around 50 people and has since grown to around 150. The Glossier team take them to lunch and dinner or have a drink in their pub. local.

“They’re not influencers, but we treat them like influencers,” says Hudson, stressing the importance of meeting these followers face-to-face in the months leading up to international openings.

It’s a strategy that Glossier says has paid off in the UK, helping to attract more than 10,000 visitors in one week to a pop-up store in London last October. UK sales are expected to exceed $ 10 million in the first year, COO Henry Davis told BoF. Although Glossier does not publish revenue figures, sources in the market estimate that it reached around $ 50 million in annual sales in 2017.

Glossier raised an additional $ 52 million in a Series C round in February, and a $ 24 million Series B round in 2016 was specifically earmarked in support of international plans. The company plans to use a warehouse it opened in the UK last year as a European shipping hub until it can add another distribution center on the continent later this year, Davis said. Its London office will also be the base for the continent.

The upcoming international launches of Glossier, however, will bring new challenges. The British and Canadian beauty markets share many traits with the United States, including language, shipping preferences, and e-commerce penetration. France, Sweden and Denmark have their own beauty regulations and cultures; in France, for example, pharmacies are the benchmark for skin care.

Direct-to-consumer businesses like Glossier are able to expand rapidly into new countries because they don’t depend on physical stores to drive sales, says Rob Keve, CEO and co-founder of Flow, a cross-border e-commerce Plate -form. In contrast, when Toronto-based MAC Cosmetics was sold to Estée Lauder in 1998, the conglomerate’s global logistics network and marketing strength were motivators.

Glossier’s attractive visual identity and savvy social media presence set it apart from its competitors. Thousands of customers regularly review online, post images of its products and identify the brand on Instagram. The company says three-quarters of new customers come to Glossier through peer-to-peer marketing and other organic channels.

It is rare for small beauty brands to invest in warehouses full of inventory in multiple countries, as Glossier does. Many choose to sell through online marketplaces, local retailers, or simply ship from the United States first. While these methods are cheaper, brands have less control over the consumer experience and may struggle to build local communities of loyal customers.

“Our proposition to the customer goes far beyond product availability,” says Davis. “It’s inclusion, community experience, an actor status in Glossier. In order for us to be able to offer these things to customers in other territories, we have to be on the ground and engage with people. “

Our proposition to the customer is much more than product availability.

Despite this, the company is not changing its current product line or brand identity to suit local markets, says Hudson. “People want the Glossier they’ve come to know and love on the Internet.” (Some product names will however be translated in France.)

Glossier’s point of view is strong enough that he doesn’t need to adapt his products and strategy to different markets, says Ransley Carpio, former director of L Catterton who now works with prestigious international beauty lines. and high-end that extend to the United States. He says Glossier “almost creates a market before you even enter it” through his social media channels.

For French student Bijaoui – who, in addition to getting goods shipped from the UK, also picked what she could from Glossier’s Colette pop-up last fall before it sold out – the launch could not come soon enough. “I feel like people outside of France have this idea of ​​what the standard French woman looks like,” she told BoF, describing Glossier as something refreshing. “[It’s like] your cool best friend.

Editor’s Note: This article was revised on May 17, 2018. A previous version of this article indicated that Glossier will be launched in Denmark in June. This is a mistake. The brand will enter Denmark in August.

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Make the customer part of your brand, says Emily Weiss of Glossier

The community is at the heart of new generation brands

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Pandemic prompts online shoppers around the world to buy more overseas

It’s no surprise that during the year of COVID-19, consumers bought more from online retailers in their own countries. But it is now clear that many have also purchased more from online retailers in other countries, and that these consumers plan to do more cross-border online shopping in the future.

32% of consumers in 40 countries said they bought more in 2020 from online retailers in other countries due to the pandemic, and 51% said they plan to make more cross-border online purchases in the to come up. The data comes from a survey of 33,594 frequent online shoppers in 40 countries by International postal company, a consortium of national postal operators who carried out this Cross-border e-commerce buyers survey every year since 2016.

Even more buyers are buying online from domestic traders. 51% said the coronavirus outbreak caused them to buy more from online retailers in their own country and 67% said they would make more such purchases online in the years to come.

Consumers expect to buy more online in the future from online retailers based in their own countries and online retailers based abroad.

Holger Winklbauer, CEO

International postal company

“COVID-19 has had a major impact on consumer online shopping throughout 2020 and this report highlights that there have been sharp increases in online purchases of groceries, clothing and consumer goods. health and beauty over the past year, ”said Holger Winklbauer, CEO of IPC, in the introduction. reporting. “It is important for postal operators that consumers expect to buy more online in the future from online retailers based in their own country and online retailers based abroad. “

The report states that 30% of consumers surveyed bought more clothes from foreign websites in 2020, including 8% who bought significantly more; 26% bought more groceries (10% significantly more); and 27% bought more health and beauty products (7% significantly more).

The survey is biased towards cross-border shopping and frequent online shoppers as all respondents have purchased physical goods in the past year from an online retailer based outside their home country. as well as at least one online purchase in the past three months. Still, that represents a large sample of passionate online shoppers from 40 countries that IPC estimates make up 95% of global e-commerce.

Germany attracts more cross-border online shoppers

Chinese e-commerce sites attracted the most foreign buyers, as they did for each of the five years of the survey, but their share fell to 34% in 2020 from 36% a year earlier. German online retailers attracted 14% of cross-border shoppers in 2020, up from 12% a year earlier, while the share of UK online retailers rose from 13% to 12% and online retailers to United States remained stable. At 11 o’clock%.

U.S. online retailers only led the way in four of 40 countries surveyed: Canada (51% of consumers said their most recent cross-border online purchase was from the United States), Mexico (50%) , South Korea (47%) and India. (28%). China took first place in 23 countries, including Russia where it made 80% of purchases on foreign retail sites. AliExpress Russia, a joint venture between the Alibaba Group and several large Russian e-commerce companies, is one of the major players in online retailing in this country.

Indeed, AliExpress – the Alibaba Group marketplace that primarily allows Chinese retailers to sell to consumers around the world – was # 2 among all retailers for cross-border shopping, according to IPC, behind Amazon.com Inc. EBay Inc. . was # 3, followed by To wish, another market that mainly offers inexpensive products from China.

Why China could lose ground in cross-border e-commerce

Low prices are a big selling point for Chinese products, and an impending change in European Union regulations could undermine this advantage. The The EU plans to start charging value added tax, or VAT, on all imports on July 21 in its 27 member countries, eliminating an exemption on parcels valued at less than 22 euros ($ 26.40).

VAT is typically around 20% in EU countries, which means that a consumer purchasing a 20 euro item from China will have to pay an additional four euros after July 1. 37% of cross-border purchases were for less than 25 euros, according to the IPC Study.

Recognizing that the EU was going to change, IPC asked consumers if they would stop buying from China or cut back if prices increased by several amounts. The survey shows that an increase of 1 euro would lead 17% of respondents to stop buying in China and 40% to buy a little less. This increased to 34% not to buy and 41% to reduce to 2 euros, 60% not to buy and 28% to reduce purchases to 5 euros and 77% to stop shopping on Chinese sites and 13% to buy less if the price increased by 10 euros.

When do e-merchants collect customs duties?

The survey found that 15% of consumers pay customs duties on their cross-border purchases. 52% paid at time of checkout on the retailer’s website, 23% while products were on the way, and 23% on or after delivery. 1% were not sure. Percentages do not add up to 100% due to rounding.

10% of consumers surveyed said they were dissatisfied with the fee payment process, with 3% being very dissatisfied.

“My main takeaway from this data is that conversion and satisfaction are intrinsically linked to consumers being aware of their total costs,” says Craig Reed, senior vice president for global commerce at Avalara Inc., which provides software that helps online retailers calculate taxes and customs fees. “Every time consumers are aware of the total amount they have to pay, conversion rates go up and dissatisfaction goes down. “

The highest level of dissatisfaction was with the speed of delivery, with 17% reporting some level of dissatisfaction. 31% of shoppers said their purchases from overseas websites take longer than 15 days. The IPC report says this may be due to customs delays and disruption caused by the pandemic. Many governments have stepped up the inspection of small parcels crossing their borders as they seek to raise more tax and customs revenue through the growth of international electronic commerce.

Other findings of the IPC report include:

  • 61% of consumers said they received free shipping on their last cross-border purchase. The reasons for free shipping were: 35% because of the retailer’s offer, 9% because of a promotion (like Black Friday), 11% because of the high value of the product, and 5% because that the buyer belonged to a retailer loyalty program like Amazon Prime.
  • 5% of respondents said they returned all of their most recent cross-border purchases, and 4% returned part of a multi-item order. 84% said they were satisfied with the return process, of which 33% said they were extremely satisfied.
  • 73% said they would prefer carbon-neutral delivery of their online purchases, with 31% strongly agreeing with this statement, and 68% said they would be willing to wait a few more days for the delivery. delivery in order to reduce the environmental impact (27% totally agree). But only 40% said they had changed their behavior in the past year to minimize the environmental impact of their online shopping, with 10% who strongly agree with this statement.
  • 47% of the most recent cross-border orders weighed less than half a kilogram, or 1.1 pounds.

Amazon is # 1 in the 2020 Digital Commerce 360 ​​Top 1000, which ranks North American retailers based on their online sales. Amazon is also # 3 in the Digital Commerce 360 ​​Top 100 Online Marketplaces, which ranks global multi-merchant shopping sites based on the total value of goods sold. EBay is # 5, AliExpress # 11, and Wish # 14. The # 1 and 2 in the market ranking are Taobao and Tmall, two retail portals owned by Alibaba Group Holding Ltd. that sell to consumers in China.


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Beauty and personal care grocery aisles are filled with opportunities

Beauty and personal care products have never been grocers’ stronghold. As sales accelerate in retail channels and new lines of celebrities like Lady Gaga generate considerable buzz, some players are taking another look.

Albertsons, Whole Foods, Wegmans and Trader Joe’s have recently expanded their stock and experimented with new ranges. Private label also offers the opportunity to develop sales with loyal customers, particularly in the field of beauty and 100% natural skin care.

But with so many strong competitors, including online sellers, analysts agree that grocers need to think outside the box and offer shoppers something more.

Hana Ben-shabat, a management consultant and advisor for beauty brands, told Grocery Dive that she believes the only way grocers can be successful is to carefully analyze their customers and determine if their business has the credibility to deliver high margin beauty and personal care products. Whole Foods, she said, is well known for selling organic, natural, and health-related products. So it was a natural progression for the grocer to also sell natural and organic beauty and skin care products.

“Whatever products you choose to sell, they must be in line with your overall positioning,” Ben-Shabat said. “You can’t offer very expensive products to customers who are looking for lower prices. ”

Grocers have an advantage over other retailers in that they have high traffic and repeat visitors who will notice new offers and react to promotions, Ben-Shabat said. Merchandising promising items in downtown store aisles or on end caps can generate additional sales and communicate a retailer’s commitment to beauty and personal care.

Krishna Thakker

Ben-Shabat noted that Whole Foods’ health and beauty aisle is wider than its grocery store aisles – a strategy that promotes navigation and looks good, she said. The grocer also offers promotional discounts like his recent Best Beauty Swap, which allows a limited number of customers to bring in their empty beauty and body care products in exchange for a bag full of clean beauty products. Whole Foods also features test products and disposable application tools to allow customers to try products for themselves before purchasing them.

Jason Maehara, head of consumer and retail practices at AT Kearney, noted that retailers often take a piecemeal approach to health and beauty care and fail to form a cohesive offering. Grocers, he said, need to determine a beauty and personal care strategy and make sure it matches their overall grocery positioning.

“The real trick is to see the categories (health, beauty and wellness) through the eyes of the customer and to integrate your offerings as much as possible into a unique and easy-to-access customizable shopping experience – in store and online, ”Maehara told Grocery Dive in an email.

Citing data from Nielsen, Maehara noted that sales of health care and beauty in food, drugstore and mass stores rose 1.5% in 2018, while general merchandise overall declined by 1.6%.

Explore new opportunities

A new report from the performance marketing agency Merkle suggests that the tendency to experiential marketing which has paid off for retailers like Ulta Beauty and Sephora is now expanding to other channels. CVS partnership with Glamsquad, for example, allows customers to try different products before purchasing with the help of a Glamsquad member. HEB and ShopRite also have beauty consultants to work with clients.

“If you just have another aisle and don’t try to differentiate yourself or offer something extra, that won’t work.” said Ben-Shabat. “Some stores will have experts who really understand the products. And these people can help customers.”

Private label brands have been an area of ​​interest for grocers, and this often includes skincare selections. Indeed, products like facial cleanser, moisturizer and sunscreen have a high level of loyalty, Ben-Shabat noted. When consumers find a product that is right for them, they often stick with it and are ready to take a special trip.

“If you just have another aisle and don’t try to differentiate yourself or offer something extra, that won’t work.”

Hana Ben Shabat

Beauty brand management consultant and consultant

Wegman deployed organic skincare line in 2015 and has been gradually expanding its selection of skin care products to include facial wipes, facial cleanser, body soap and more. The company has a health and beauty care section as well as end caps placed at the front of its stores to present all of its star brands as well as signage to disseminate sales.

Many retailers outside of the major players stop before offering private label beauty products. But that could change. Last month, Dollar General launched a new 140 SKU line of beauty products called Believe in beauty in 15,400 stores. The line includes foundation, lip and eye products priced at $ 5 or less, and was heavily promoted on Dollar General’s Instagram account.

From March, Albertson tested Beauty in a Blink boxes in select Jewel-Osco stores that included nine new and independent products like Hello and Bausch + Lomb’s cruelty-free toothpaste Lumify eye drops, as well as more common items including Simple, Dove, Maybelline and by Loreal Revitalift. The boxes were selling for $ 7. The retailer told Grocery Dive it was a trial run and the boxes were never restocked.

Trader Joe’s, meanwhile, has just launched new skin care products focused on clean ingredients. Its Ultra Hydrating Moisturizing Gel, priced at $ 9, has been compared to the popular premium cream La Mer, which sells for $ 175.

For grocers who want to get into private label beauty, Ben-shabat recommends getting into makeup or color cosmetics, which experience low loyalty and a high level of customer testing. TThey should also consider focusing on clean beauty, which is the biggest trend in the industry, she said.

Krishna Thakker

Ecommerce gives retailers more freedom to experiment

Bringing new beauty and personal care products to stores can be tricky and may require swapping out basic groceries. But Jacquelyn Cooley, market research analyst at 1010data, said e-commerce opens up the opportunity for grocers to experiment.

With the ‘endless aisle’, grocers don’t have to worry about limited storage space and can carry a wide range of products, ”she said. “They can tap into the luxury / high-end online space because the reward far outweighs the risk. . “

Cooley noted that getting consumers to increase their basket size while shopping for beauty and personal care items is the key to success in online grocery shopping. For example, in the beauty / hair care category last year, the grocery store recorded 7.5% of online sales, up from 4% in 2017, according to 1010 data.

Some online-only grocers like Thrive Market and Brandless have tapped into this market with the sale of makeup wipes, cleansers, lotions, and face creams. Most traditional chains have an e-commerce platform, and a few like Albertsons and Kroger have built direct-to-consumer markets.

Of course, Amazon dominates online sales, which has doubled its health and beauty products. According to eMarketer, Amazon’s health, personal care and beauty reached $ 16 billion in 2018, a 38% increase from 2017. The online retailer recently launched its new exclusive makeup line with scheduled Lady Gaga for Prime Day. It also has its own Belei private label skin care and recently launched a beauty store for professionals.

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Meet Taza, the new Ayurvedic beauty brand focused on skin care and gut health

Ayurveda may be a 5,000 year old science in the East, but it is only now starting to become mainstream in the United States. Born in India, the Holistic Healing Medicine System is a welcome respite for those looking to find solutions outside or in tandem with Western medicine. In turn, the rise of Ayurvedic offerings in the wellness market is exciting for those who subscribe to the guiding principles of the system. But how do you choose among the flood of offerings, from Ayurvedic skincare to herbal teas, separating the real from the gimmicky? For Divya Viswanathan and Amy Engel, the co-founders of the new Ayurvedic beauty brand Taza, the answer, as they embarked on the creation of their line, was simple: go straight to the source.

Before launching Taza Ayurveda, Viswanathan and Engel, who first met as students at Columbia Business School, each turned to Ayurveda when Western science failed to address their personal health issues and of well-being. For Viswanathan, it was a kind of homecoming: she grew up in India with Ayurveda her entire life, but had lost touch with her approach to medicine after living abroad for many years. When she started having episodes of insomnia and rashes in her 30s, she returned to Ayurveda and found that this was exactly what she needed to reset her body and mind. Moved by the impact of natural solutions and simple Ayurvedic rituals on her life, she introduced them to Engel, who suffered from chronic gastrointestinal illness IBS. Once Engel began to see the immediate benefits, she traveled to India where she received traditional Ayurvedic treatments and “came away convinced that Ayurveda should be shared with others,” she says.

When the couple decided to create Taza, they were committed to providing an authentic Ayurvedic experience, which for Viswanathan and Engel meant meeting the pioneering experts in the field. In an effort to protect the standards of formulations which have been used, tested and documented in Ayurvedic medical texts for thousands of years, they have collaborated with two leading Ayurvedic medical institutions which have been regulated by the Indian ministry of l ‘Ayurveda (AYUSH). As a result, Viswanathan explains, “You will see that all of our products are named after the classic Ayurvedic formula and are stamped with an official license number to certify authenticity. Another priority was to manufacture tridoshic products, that is to say complementary to the three doshas which constitute the human body in Ayurveda: vata (wind), pitta (fire) and kapha (earth). According to science, each individual is born with a predominant dosha due to their psychological and physiological characteristics. Once Ayurvedic practitioners identify your dominant dosha, they can prescribe a special diet, herbal treatments, and different self-care practices to help your balance depending on the season.

Viswanathan and Engel launched Taza with three products, focusing on the skin and gut as two crucial pathways to nourish and heal the body. “The skin is more than just a barrier, it is a gateway to the whole body,” explains Viswanathan. “Thousands of years before Western medicine, Ayurveda recognized that what you put on your skin is absorbed into your bloodstream and is transmitted throughout your body. Western skin care is now starting to focus on avoiding harsh chemicals on the skin, [but] Ayurveda goes further and aims to nourish the whole body through the skin. Taza’s premier duo of skin care offerings is the Nourish Kumkumadi Night Face Oil, which is infused with 19 rare ingredients, including anti-inflammatory Himalayan saffron and restorative manjistha, which work together to hydrate and heal skin, smooth texture, even skin tone and reduce the appearance of fine lines. The other is the Nourish Eladi Body Oil, which is a rich and multifunctional blend of exfoliating pearl powder, soothing Himalayan cedar, and healing Indian incense that can be smeared for the full body Ayurvedic ritual abhyanga, or self-massage. “This ritual helps reduce inflammation, promote lymphatic drainage and hydrate the skin,” says Engel. “Beyond that, the ritual will leave you feeling centered and grounded. The best five minutes of your day! “

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South Korean beauty stores ‘affected’ by coronavirus pandemic

Cosmetics stores line the streets of Myeong-dong, Seoul. Park Hyun-koo / The Korea Herald / Asia News Network

SEOUL – Street beauty stores were once the symbol of the country’s K beauty boom. Lining the streets of Myeong-dong, South Korea’s most expensive shopping district, franchise beauty stores were once bustling with tourists from Japan and China as well as those back home.

But as tourism has plunged and shopping changed online during the pandemic, it is declining at an alarming level.

“With the absence of foreign tourists since March of last year, almost all other stores appear to be closed in Myeong-dong,” a Nature Republic official said. The company, one of Korea’s once successful “roadside boutique” beauty brands, sells its products through its own franchise network.

“Some of our stores, except the global branch in Myeong-dong, have since been temporarily closed,” the official said, referring to his flagship branch occupying the most expensive retail space in the country. at the entrance to the main street of Myeong-dong.

The brand is closing several of its physical stores in an effort to cut losses and focus on several key locations, the official said.

The number of Nature Republic stores has been declining for some time, from 701 in 2017 to 521 in 2019, according to data from the Fair Trade Commission. The latest data on the number of the 521 stores that survived 2020 was not yet available.

Revenue also followed suit thereafter. Nature Republic posted 109 billion won in global sales in the first three quarters of last year, down nearly 24% from a year ago.

Other road-shop brands like Skin Food and Tony Moly suffered the same fate.

Large cosmetics companies with more diverse sales channels were also no exception to the fallout from the pandemic.

Amorepacific, a K-beauty powerhouse with more than 30 brands such as Sulwhasoo and Laneige, saw the number of its physical stores drop by 661 between late 2018 and August of last year, according to Fair Trade Commission data obtained. by lawmaker Yu Eui-dong.

Broken down by brand, Aritaum saw 306 store closings while Innisfree and Etude had to close 204 and 151 stores, respectively.

“The number of our stores is down due to an industry-wide struggle as well as the challenges our business faces,” said an Amorepacific official. “But the coronavirus pandemic has made matters considerably worse. “

Despite the headwinds, the cosmetics conglomerate has sought to forge ahead by opening “experience-based” branches such as Amore Seongsu, a three-story space that allows customers to try their product lines as well. than attending makeup classes, the official said. .

The cosmetics industry as a whole has suffered as the wearing of masks has hurt demand for makeup products, said Park Jong-dae, analyst at Hana Financial Investment.

“As the wearing of masks has become more common, the demand for makeup products has also plunged, hurting companies, such as Clio Cosmetics and AK Industries, which depend on duty-free stores and physical stores,” he said. he said in a report last month.

To offset the sharp decline in in-person sales, most businesses have turned to e-commerce channels.

Able C&C, the company behind cosmetics brand Missha, launched nunc – an online shopping app – at the start of last year to boost its online presence.

The app has racked up over a million downloads, according to the company, and its Missha-branded products are also sold on other e-commerce platforms such as Auction and Coupang.

Almost 32% of sales of Aritaum, Amorepacific’s multi-brand store franchise, were generated through online channels such as Coupang, while 63% of sales came from its physical stores. Another 5 percent came from the Olive Young drugstore chain during the month of August.

But there was still some good news from the industry, with high-end makeup brands seeing gains last year.

Sales of luxury brands such as MAC Cosmetics and NARS Cosmetics were up 48.4 year-on-year, according to data from SSG.com, an e-commerce platform operated by South Korean retail giant Shinsegae.

LG Household & Health Care defied pessimism in the third quarter of last year. When Amorepacific and Able C&C suffered a 22.4% and 29% drop in sales, respectively, they saw a 5% increase in sales.

“Although consumer spending continues to contract, spending on luxury goods remains strong as shoppers are willing to pay for satisfaction,” said an LG Household & Health Care official.

The company’s premium brands, like Whoo, have contributed to strong business performance both at home and abroad, the official added.

LG H&H’s Whoo and Amorepacific’s Sulwhasoo were among the best-selling Chinese Tmall, operated by the Alibaba Group, during the Singles Day shopping spree in November.

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In China, big cosmetics companies sell products tested on animals

When entrepreneur Phoebe Song launched her organic and vegan skin care line, she had big plans to sell worldwide, including in China, the world’s largest consumer market.

But she stopped coldly after learning that the Chinese government had made animal testing mandatory for imported cosmetics and skin care products.

“As a vegan brand, we’re really not cool with animals getting sprayed on their faces,” said Song, owner of Snow Fox Skincare. “It sucks, because China is a huge market… it’s a lot of money.

Brent Lewin | Bloomberg | Getty Images

China is requiring skin care and cosmetics companies to submit to mandatory animal testing in government labs before regulators approve products for sale in the country. For brands like Song’s Snow Fox, the regulations mean either allowing animal testing or losing access to a market worth $ 29 billion last year, according to Euromonitor.

Experts say all companies selling to Chinese consumers now undergo animal testing for their products, including major foreign brands L’Oreal, Estee Lauder, Shiseido, and Supervisor & Gamble.

None of those companies, among the top foreign cosmetics and skin care companies selling in China, responded to a request for comment.

These companies say online that they do not perform animal testing, but include language indicating that exceptions are made where appropriate. For example, Estée Lauder says he “doesn’t do animal testing and we never ask others to do it on our behalf,” according to a statement posted on his website. “If a regulator requires it for their safety or regulatory assessment, an exception can be made.”

A 2013 estimate from the People for the Ethical Treatment of Animals found that China’s mandatory regulations have led companies to test products on up to 300,000 animals, according to the organization’s senior vice president Kathy Guillermo , who explained that an animal is killed after a test. .

While there are other ways to test the safety of beauty products, such as using 3D fabric models, experts said China is currently lacking in know-how.

“They are completely behind in learning the new science,” said Erin Hill, president of the US-based Institute of In Vitro Sciences, which trains Chinese government scientists in the new methods. The IIVS is also partnering with companies, including foreign brands in China, to work on non-animal testing procedures.

A change is happening: At the end of last year, the government decided to accept safety data collected through a non-animal testing method, the 3T3 phototoxicity test, which measures the safety of a chemical after exposure to light. The government has not said whether this test is still in use.

And in some provinces, companies nationally manufacturing ordinary products, like lotions and soap, can now apply for waivers of animal testing requirements.

L’Oréal is one of the companies taking advantage, and some of its products, such as shampoo and shower gel, are no longer tested on animals in China, according to its website.

But China’s murky regulatory environment is difficult to navigate, and experts have said obtaining such approvals can be patchy.

“It’s a big job to make that change – it’s about having the right labs, the people skilled in these different methods, and access to the equipment and supplies you need,” he said. Hill said.

Pressure is mounting for China to adapt, as animal testing is banned in more and more jurisdictions, including Europe, Australia, India and Israel. In the United States, it has long been abandoned from standard practice.

Additionally, if domestic Chinese companies wish to sell overseas – especially to countries where such testing is no longer permitted – they will need to prove the safety of their products by non-animal methods.

The national regulator China Food and Drug Administration did not respond to a request for comment.

For Hong Kong-based Song, she simply decided not to sell her vegan products in China for now, despite the market potential. But sticking out sometimes means consumers don’t let it go much.

“They say, ‘You’re supposed to be a big global brand – what global brand doesn’t have sales channels in China? The song said. “And we have to explain that it’s because we really don’t want to torture rabbits.”

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Meghan Markle’s Favorite Beauty Products Are a Perfect Mix of High-Low

Even before the set literal thing of royalty, you’d be hard-pressed to find a photo that Meghan Markle isn’t looking in downright majestic. It doesn’t matter whether she’s in full Duchess of Sussex fashion, waving to her adoring audience or posing for her high school yearbook portrait – Markle still looks like… well, a princess. Consider how popular everything Meghan is right now (even her nose is a major demand for rhinoplasty patients, according to cosmetic surgeons), and you have the question on everyone’s lips: What beauty products is Meghan Markle actually using?

Generally promoting a soft glam for all occasions, emphasizing shiny skin, remarkable eyes and a more understated lip, her makeup is always flawless and effortless, arguably the ultimate combination. For those looking for the exact Meghan Markle makeup, skin and hair products (in other words everyone), coming, a full breakdown of the Duchess’s new favorites, straight from the woman herself.


Before a dot of makeup hits her face, Markle preps her canvas with smoothing, highly hydrating skincare. For a gentle exfoliation, she loves Tatcha Rice Polishing Foaming Enzyme Powder, delirious at Seduce that it “gives you a really subtle exfoliation.” In the same interview, Markle says she is also a great Kate Somerville fan Jan Marini skin care products and services, a dermatologist-approved line with many celebrity fans including Cher and Naomi Watts.

She’s not just a fan of expensive things either – Markle loves carrying a small bottle of generic tea tree oil to dab on small cuts, bug bites and pimples as they go. They appear. For head-to-toe hydration, it’s in another inexpensive favorite: Nivea Skin Firming Body Lotion. In addition to adding moisture, the formula helps firm skin, a feature that has earned the lotion an all-time prominent place for Meghan: “I use it religiously,” she said. Recount beauty joke few years ago. “This is honestly my favorite lotion on the market.” When it comes to lip prep, nothing compares to the Fresh Sugar Advanced Therapy Lip Treatment, which Markle also calls one of his holy grails forever. “I have searched high and low and tried all types of lip balm but this is the best,” she said. Blog The lady loves sewing. “Soft, kissable and buttery lips. I swear.”


With a fresh, well-hydrated face, the Duchess (and her makeup artists) are ready to apply cosmetics. Markle, who gravitates towards soft natural glam, regularly uses celebrity-approved Armani Luminous Silk foundation for unified skin that still lets her famous freckles shine. But for on her wedding day, Markle naturally needed something a little more robust – a sentiment that’s understandable, given that her wedding was watched by nearly 30 million viewers around the world. No pressure, right?

For the big day, the Duchess and her makeup artist turned to Dior Backstage Face & Body foundation, a waterproof formula that doesn’t skimp on coverage while remaining naturally on the skin. Certain strategic contours are one of Markle’s best makeup tips, and she loves to highlight the under-eyes and highlights of her face with YSL Touche Éclait Radiant Touch’s best-selling concealer. To lock it in, Markle loves Make Up For Ever HD Powder. She explained to Seduce that the ultra-fine powder “leaves your skin shiny and fresh, but not oily-shiny” – which is probably the best compliment you can give to a compact. No royal look is complete without a pretty blush, and Meghan’s top pick is a all time classic: “I love Nars blushing in Orgasm,” she said. Seduce. “I use it on and off camera because it gives you a nice glow from the inside out.” To complete the face, a gentle wash of RMS Living Luminizer, a subtle cream highlighter that adds subtle shine to cheekbones, tip of nose, and anywhere else looking for a little extra attention. As makeup artist Lydia Sellers Recount Byrdie, “It doesn’t look like a disco ball, but it has just enough pop to make her skin glow in a natural, dewy way.”

Max Mumby / Indigo / Getty Images Entertainment / Getty Images

The Duchess’s large brown eyes are highlighted accordingly with lots of long, full, well-parted lashes. To boost her own lashes, she is a fan of RevitaLash, a scientifically backed conditioner that promises to grow natural lashes through a combination of amino acids. For more eye drama, she likes the sensational Maybelline Lash mascara. In fact, she’s so passionate about the $ 7 drugstore classic that she even turned her makeup artist into a superfan. “I always keep it in my kit now, thanks to her”, Sellers Recount GOOD MORNING!. “It’s ideal for full volume and lengthening. For Markle’s lips, often a low-key nude pink that showcases their fullness and shape, her top choice is At Charlotte Tilbury Matte Revolution In Very Victoria Lipstick – a muted pink that the Duchess has repeatedly called her all-time favorite color, causing massive sales.


Whether she’s styling them in a romantic, loose bun or keeping them sleek, polished and worn, Markle’s hair still manages to look amazing, even in the gray British rain. The Duchess described her natural texture as “densely curly”. When choosing to wear her hair straight, which she attributes to Brazilian blowouts, Markle wrote on her now retired blog, The Tig, that she is a huge fan of Kérastase’s Oleo-Relax products.

Max Mumby / Indigo / Getty Images Entertainment / Getty Images

For hair so shiny you can practically see your reflection in it – a Markle signature – she loves Wella Professionals Reflections Luminous Oil, which she described as smelling of the holidays in an interview with beauty joke. “I love this stuff!” she said. “It also serves as a pretty amazing body oil bath.” When it’s time for a more elaborate style or added texture, sellers shared that she applies Kevin Murphy Smooth Again Conditioner for elegance, then Oribe Dry Texturizer Spray for grip. It gives it that boost, Sellers explained.


Although she wore a bespoke perfume designed by Queen Elizabeth’s perfumers for her wedding to Harry, her trademark scent in real life is just a little different and way more special. Years before even meeting her husband and the father of her two children, Markle has been very public about her favorite perfume, Jo Malone’s Wild Bluebell. that of Princess Diana signature scent? You guessed it.

We only include products that have been independently selected by TZR’s editorial team. However, we may receive a portion of the sales if you purchase a product through a link in this article.

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