THE WHAT? Personal care company Naturepro has partnered with smart fulfillment platform for e-commerce brands, ZFW Dark Stores, to offer same-day delivery across India, according to a report by ANI News .

THE DETAILS The multi-city dark store partnership is expected to expand the reach of sustainable products in India, with ZFW Dark Stores working with brands such as HUL and Renee Cosmetics to offer same-day delivery through its D2C websites.

This allows brands to improve fulfillment costs and retention rates, while also allowing them to retain control of brand identity and the customer journey.

THE WHY ? Mohit Mohapatra, Founder of Naturepro, said, “We have an incredible portfolio of sustainable luxury hair and skincare products developed by our in-house R&D team with over two decades of collective experience. In the first three months since our launch in January 2022, we have seen an impeccable increase in orders, but we have faced some major challenges. 30% of orders were from areas not serviced from our Odisha warehouse and to make matters worse, average order delivery times were 6-7 days.

“ZFW Dark Stores came to our rescue and our partnership will help boost our D2C capabilities, reduce cart abandonment and RTOs, and scale rapidly across India.”

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