Synopsis

Since the start of the pandemic, the beauty and personal care segments have attracted substantial capital from early investors. These segments, which are among the most fragmented in terms of choice of brands and availability, are undergoing major changes with the arrival of new age, digital first players.

In a crowded rapidly changing consumer goods (FMCG) market like India, where per capita spending on grooming is one of the lowest in the world, securing a significant share of the wallet is a Herculean task. For a country of over 1.3 billion people, India’s beauty and personal care market has remained relatively small. For most Indians, beauty and grooming had long been limited to talcum powder and customary kajal. Corn

  • GIFT ITEM
  • FONT SIZE
  • SAVE
  • TO PRINT
  • COMMENT

Log in to read the full article

You have this Prime Story as a free gift

Already a member?

Special offer

Get 20% off

ON AND PRIME SUBSCRIPTION

Get the offer

Why ?

  • Exclusive business stories, editorials and expert reviews in more than 20 sectors

  • Stock analysis. Market research. Industry trends on more than 4000 shares

  • Own experience with
    Minimum ads

  • Comment and engage with the ET Prime community

  • Exclusive invitations to Virtual events with industry leaders

  • A trusted team of Journalists and analysts which can best filter the signal from noise


Source link

Recommended Posts

No comment yet, add your voice below!


Add a Comment

Your email address will not be published. Required fields are marked *