POPxo, a digital community for women, announced its foray into the beauty segment on Friday and said it aims to record a revenue rate of Rs 100 crore over the next 12 months.

POPxo enters the beauty segment with the POPxo makeup collection from MyGlamm. POPxo and MyGlamm are part of the Good Glamm group.

“POPxo is the largest digital community of women in India, it allows us to understand our audience and what they are responding to.

“As a platform focused on women, beauty is a relevant topic and we have insight into the beauty issues facing women in our community,” Priyanka Gill, Founder and CEO of POPxo, told PTI.

Inspired by consumer knowledge, POPxo organized this new collection conceptualized and created by the POPxo Beauty team in close partnership with the MyGlamm new product development team, she added.

“We will target the most engaged POPxo audience, between 16 and 27 years old, of which 50% reside in level I cities and 50% in level II and III cities … POPxo aims to be the fastest beauty brand to achieve a turnover rate of Rs 100 crore over the next twelve months by leveraging its strong digital connection with millennial women, ”she said.

The collection includes products available in the price range of Rs 499, making it affordable for a young woman who is always on the move, noted Gill.

India’s beauty and skin care industry is expected to reach $ 28 billion by 2025, according to industry estimates.

“The POPxo makeup collection will be exclusively available on the website, app and Amazon MyGlamm for the time being. Offline we will be retailing in the MyGlamm Experiential store in Juhu, Mumbai … The products are made in India “she said.

Founded by Priyanka Gill in 2014, POPxo has 60 million Monthly Active Users (MAU) as of July 2021 and aims to reach 100 million MAU by March 2022.

In August 2020, POPxo merged with MyGlamm. Both brands are now part of the Good Glamm Group – a leading digital FMCG content-to-commerce conglomerate.

(Only the title and image of this report may have been reworked by Business Standard staff; the rest of the content is automatically generated from a syndicated feed.)

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