Last February, Selena Gomez announced that she was going to put on makeup. The pandemic has pushed the line’s launch date back a bit to summer 2020, but on August 4, Gomez announced the official release date: September 3, 2020.

“I’m SO excited to finally share that @RareBeauty will launch on September 3 only on @Sephora, @SephoraCanada, @SephoraMx and RareBeauty.com,” Gomez wrote on her Instagram. “I had so much fun creating everything and can’t wait for you all to try it out! Hope you like it as much as I do!”

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In April, Gomez spoke more about the types of products his line will have. She even teased some of the products she has to come in her music video “Boyfriend,” where she wore makeup from the line.

Here, everything we know so far about Rare Beauty:

What products will Selena’s makeup line offer?

Gomez has confirmed that the line will include foundation, concealer, lipstick and eye shadow. She told Amy Schumer in her Interview profile that there will be 48 shades of foundation. She also promised that she would make mascara that doesn’t lump.

Schumer asked Gomez about his relationship with makeup. Gomez explained, “I wanted to start a conversation about how good you can feel. It’s not necessarily about needing these things to make you feel beautiful. People in my generation have all this pressure to have look a certain way, and I wanted to do a line that took some of that pressure off. I use real people in the countryside. I have 48 shades of foundation and concealer. Everything is very clean and easy. I wanted people to feel safe.

What products has Selena teased so far?

Gomez mainly showed off the line’s lipstick and eye shadow colors, as well as a preview of her liquid eyeliner.

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When is Rare Beauty launched?

Gomez initially said the line would be released in the summer of 2020 and go global in 2021.

“The line will be in all Sephora stores, and we’ll be going around the world next year,” Gomez said in February. “There is a lot and a lot more that I want to share with you guys, but we’ll be sharing them in a few months.”

In early August, Gomez announced the official launch date: end of summer, September 3. “I’m SO excited to finally share that @RareBeauty will launch on September 3 only at @Sephora, @SephoraCanada, @SephoraMx and RareBeauty.com,” Gomez wrote on his Instagram. “I had so much fun creating everything and can’t wait for you all to try it out! Hope you like it as much as I do!”

Has COVID-19 affected the launch of the line?

The Rare Beauty team are still working remotely, but the brand delayed the photoshoot of its first #WeAreRare campaign earlier this year. Rare Beauty had made an open casting at the end of February.

At the end of March, Rare Beauty IG informed fans of her status: “While our office is closed and our team is working remotely, stay tuned here for more ways to connect with you and continue to build this community together. Stay safe! 💖 #WeAreRare, “he wrote.

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They also held virtual community meetings with fans. Rare Beauty shared a photo of one in mid-March. “We started our day with our FIRST community meeting! The brand wrote on its IG. “Today we talked about what we’re grateful for, celebrating your uniqueness and future product ideas. Don’t worry, this is just the first in a long series and we look forward to hearing from you. meet more! Let us know below if you are interested in joining our next meetup. 💖 “

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Where will Rare Beauty be available?

Rare Beauty will be in all Sephora stores (and Sephoras within JC Penney) in the United States and Canada, as well as likely on the Sephora site. It will also be available for purchase on RareBeauty.com.

How did Selena announce Rare Beauty?

Selena Gomez broke the news in an Instagram Live on February 4. She described the project as “really exciting and very special” to her.

“I’m launching my own beauty brand and it’s called Rare Beauty,” she told her viewers. “It’s something I started working on two years ago. I found the right partners and the right team… and it’s important to me because I wanted to create a brand where you feel. comfortable. ”Gomez cited the pressure people may feel to look a certain way or use certain products, sometimes calling it a bit of insulation and not the ethics of Rare Beauty.

“It’s not just a brand. It will be a lifestyle,” Gomez said. “I want girls, boys, men and women to feel comfortable. [Rare Beauty] meant to be enjoyed, it’s very special. We’re not meant to look like everyone else, we’re meant to be like each other. “

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Gomez did Instagram Live from Rare Beauty’s office and teased Rare Beauty’s Instagram. “A lot of what’s going to happen will be participation with you guys,” she said. “I want your help to build the brand because I want it to be real [with] real stories and real people and just a place where people can feel like they are part of a community. Where they don’t feel the pressure to be anything but themselves. “

What’s wrong with Rare Beauty’s built-in Instagram followers?

Rare Beauty’s Instagram started out with over 975,000 followers, as it was once another account Gomez had. Gomez’s Instagram Revival Tour became the brand’s official page just before Gomez announced the line in February. Fans noticed that her name had changed to “rarebeauty,” and Gomez’s team took photos from the tour ahead of Gomez’s official announcement. Here’s a photo of the page in the middle of the cleanup:

Instagram

And here’s the page right after Gomez announced Rare Beauty:

Text, font, line, screenshot, logo, number, graphics,

Instagram

The brand shared three posts after the news of the beauty line broke, including a quote from Gomez. “Our founder @selenagomez thinks everyone is unique and rare,” the brand wrote. “But today too many people feel trapped by unrealistic expectations that cannot be fulfilled. @Rarebeauty is all about accepting who you are and finding beauty in your imperfections.”

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And a video from Gomez with the line:

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When did the rumors that Selena have launched Rare Beauty first start?

Gomez teased in a January 2020 interview with Variety that she is expanding her brand beyond what people can expect from her. “What excites me the most is being able to do things that I have always dreamed of,” she said. another way. I can’t say anything at the moment but I’m really excited it’s going to be a great year for me. “

The rumors first started in August 2019 when Women’s Wear Daily reported that Gomez had registered trademarks for a beauty line. The products she requested include “perfumes, perfumes, colognes, aftershave lotions, cosmetics, cosmetic preparations, body care preparations, skin care preparations, preparations hair care products, soaps, moisturizers, incense, nail preparations, cosmetics and essential oils “.

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