Rituals has reached the “gold standard” of environmental and social certification after being recognized by Company B status.

The B Corp certification recognizes the luxury beauty brand’s belief that creating wellness products that promote a conscious lifestyle goes hand in hand with respect for the planet. This is an ideal that has been close to Rituals’ heart since its founding 20 years ago and its new status places it among the “precursors” of the beauty sector to care both for its customers and the world and its people. resources.

“I am more than proud to have obtained the B Corp certification as a brand that truly promotes a sustainable future”, enthused Owner and founder of Rituals Raymond Cloosterman.

“At Rituals, we strive to continue to do more and go further for people and the planet, so we are truly honored to join a global movement of responsible organizations who want to accelerate progress on the common challenges we face. are facing. “

However, achieving B Corp status is just the start for the Rituals team and their sustainability efforts and journey.

Director of Rituals Global Travel Retail Melvin Broekaart said, “Achieving B Corp status, the gold standard for environmental and social certification, proves that at Rituals, we take our responsibilities as a global wellness brand seriously.

“Traveling consumers are actively seeking brands with a proven track record of sustainability and we are extremely proud to join a few select B Corp Certified brands in travel retail who are committed to driving a sustainable future for our industry. “

Current efforts

Rituals has defined three fundamental pillars that guide its sustainable, social and ethical efforts: Clean, Conscious and Caring.

The first reflects the brand’s efforts on sustainability, including all products with the Rituals Clean & Conscious tool on circularity, biodegradability, CO2 footprint and a natural origin, as well as dermatological testing and 90 % of ingredients of natural origin in more than 70% of the products.

The Conscious pillar includes Rituals’ refill offering on body creams, hand washing, fragrance sticks and skin care to save on CO2 production and energy and water consumption . 95% of the brand’s products are made in Europe using responsible suppliers and the brand’s stores and offices run on green electricity and LED lights as well as in-store water saving devices.

Finally, for Caring, the brand supports social initiatives such as Small miracles working with impoverished women in Mumbai; its diversity and inclusion board aims to achieve a gender balance by 2023 – compared to the current 60/40 split among senior executives – and all head office employees participate in a Karma Day every year.

The future

With the framework of 360 degree improvement opportunities provided by the B Corp certification, Rituals has now set its main goals to continue its sustainable and ethical efforts.

This year, the company seeks to reduce its greenhouse gas emissions in accordance with the guidelines of the Paris Climate Agreement.

By 2023 all formulas will be made from 90% natural ingredients and by 2025 all products and packaging will be refillable, recyclable and / or made from recycled materials, as well as the average rating products on the Clean & Conscious tool going from 63+ to 80+.

“We are delighted to welcome Rituals to the B Corp community at this pivotal time,” said Hubertine Roessingh, Executive Director of B Lab Benelux. “The world needs more companies who use their business as a force for good.

“Rituals’ commitment to continuous improvement and determining lasting value for their communities, workers, suppliers, environment and customers is reflected well in their overall score on the B impact assessment.

“We congratulate Rituals and look forward to seeing them inspire other companies to follow suit and join forces with B Corp beauty brands in their desire to make a difference. “

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