See 10 of 22 Black-Owned or Black-Led Brands on Oprah’s Favorite Things List in 2021


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Oprah winfrey’s The list of favorite things is back just in time for Christmas and this year the billionaire media mogul is making sure his followers buy black this holiday season.

Oprah is known for bringing amazing discoveries to her followers through her annual lists, while helping small businesses get the visibility they need. As a decades-long champion of diversity and inclusion, Oprah has used her 2021 list to help amplify businesses founded or run by black executives.

Of the 22 products that made Oprah’s favorite things list, here are 10 we wanted to highlight to our readers.

  1. Melt into shape

Melt Fit is a plus size sports brand created by mother of two Ashley Garner. The leggings are high waisted for comfort and are available in styles ranging from solid colors to bold animal prints. In addition to leggings, the range also includes sports bras, tank tops, jackets and accessories.

2. Henri

This family business was started by famous tailor Richfresh and his brother Chase. They have answered the pandemic’s call for reliable PPE with a range of washable and fashionable origami-inspired face masks designed for adults and children. Their masks were lauded in Hollywood by donning the faces of stars like J.Lo, LeBron James and Tracee Ellis Ross in addition to being the official mask of the president Obama ‘anniversary, the Emmy Awards and the Oscars. For each mask purchased, a mask is offered to caregivers and families in need.

3. Saysh

Created by decorated American Olympian for athletics Allyson Felix, Saysh is the by-product of Felix’s previous godfather who failed to protect her maternal rights. The sneakers are designed to fit the female foot, including features that are comfortable on the foot like foam padding and molded heels.

4. The woods of Omi

Ashley Alexis McFarlane pays tribute to its Jamaican-Ashanti-Brown heritage through its Omi Woods creation. 18k Gold Vermeil Necklaces Celebrate the African Diaspora are fair trade jewelry from small mines that pay fair wages and contribute to the health care, education, safety and living conditions of miners .

5. Carry-all and transport

Tote & Carry was born after designer Tony Dennis and fashion entrepreneur Tony Reyat have joined forces to create snakeskin pattern vegan leather travel bags. Since its launch, the brand has expanded to include clutch bags, backpacks, wallets and laptop bags.

6. Footnourrice

After being Oprah’s pedicurist for years, Gloria williams used her nickname “The Foot Nanny” to lead its line of foot care products. “By staying true to my mother’s traditions and keeping her recipes in mind, I have managed to develop my own line of aromatherapy foot products,” says Williams. For its seventh year on Oprah’s Favorite Things, Footnanny is promoting their olive oil pedicure collection.

7. Wonderffe Stuffed Waffle Maker

Mike Bradford, a welding engineer turned software developer, came up with the idea for Wonderffele during lunch break with his colleagues. It took one of his friend’s large portions of chicken and waffle to inspire Bradford’s idea of ​​waffles on the go. “I realized there was no easy way to eat waffles on the go, not with the things we typically eat with waffles.” Wonderffe is a cordless waffle iron with a cavity large enough to fill any type of stuffing, from chicken to apple pie.

8. All colored pencils

It took Sabine Joseph ‘her daughter asked her to draw a picture of her grandmother so that the mother would realize how difficult it was to find a pencil that matched her beautiful brown skin. The experience inspired Joseph to solve the problem himself and start his company All of Us Crayon. Handcrafted pencils are made with natural pigments derived from the earth. “To make sure that each of our children understands that they are perfect as they are is what I was put on this Earth for,” Joseph says. “I hope these pencils can sow seeds of kindness, acceptance and unity, and most importantly, friendships. Even if friendships are only on a piece of paper.

9. Orijin bees

After Melissa Orijin noticed that her daughter was less interested in African culture once she started school, Orijin was determined to help her child appreciate the beauty of her heritage. Unable to find too many dolls representing her daughter, Orijin created one herself. Orijin Bees baby dolls celebrate the beauty of diversity by creating dolls with different skin tones and hair textures. “They are a way for children to be proud of their heritage, to celebrate their identity and to embrace their cultural roots,” said Orijin.

10. Mischo Beauty

Kitiya Mischo King got the idea for her nail polish line when she was pregnant with her son and looking for a chic, non-toxic nail polish. Frustrated with the industry standard for chemical-based varnishes, King used his bachelor’s degree in chemistry and cosmetology to create his own line of gluten-free, cruelty-free, and artificial fragrance-free nail polish.

The holidays are here and as you celebrate your loved ones with heartfelt gifts, remember the importance of supporting our black business owners and leaders.

Discover the whole Oprah’s Favorite Things List featuring all black-owned and black-run businesses HERE.

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