The show featured a special collaboration collection with Christian Siriano and musical performances by artists including Avril Lavigne, Shenseea and Ylona Garcia
LOS ANGELES, September 25, 2022 /PRNewswire/ — Global online fashion, beauty and lifestyle retailer SHEIN today presented Rock The Runway: SHEIN for All, a fashion show featuring musical artists and professional dancers, for present the fall-winter 2022 collections of its SHEIN, SHEIN brands X and SHEIN; Frenchy, SXY, Modely and MOD, as well as its sub-brands; ROMWE, DAZY and a special collaboration for its high-end brand MOTF with an award-winning fashion designer Christian Siriano.
SHEIN’s second annual fashion show, Rock The Runway: SHEIN for All, presented its Fall-Winter 2022 collections in the most entertaining way by featuring musical artists and professional dancers wearing outfits from SHEIN and its brands. This year’s headliners include the pop-punk icon April Lavigne (for ROMWE), Jamaican dancehall sensation Shenseea (for SHEINlisten)) and Filipino-Australian singer-songwriter Ylona Garcia from 88 up (for DAZY). The fashion show also launched a collaboration, the After Work collection, with the award-winning fashion designer Christian Siriano for MOTF. In the same SHEIN spirit of promoting emerging trends, the show featured upcoming musical acts Brooke Eden (for SHEINMod), Alexander John (for SHEIN SXY), Victoria Kimani (for SHEIN BAE), Owenn (for SHEIN Modely), The future X (for SHEIN X), and Haley Reinhart (for SHEIN Frenchy).
“The SHEIN Rock The Runway Fashion Show is a unique event that fuses music and fashion,” said the musical guest. April Lavigne who is currently on tour in support of her latest album Love Sux (Elektra/DTA Recordings). “We filmed ‘Bite Me’ music video style during the fashion show. I had a great time filming and wearing their clothes.”
SHEIN plans to continue Rock The Runway every year to offer customers and fans an innovative and exciting way to experience the brand’s fall/winter collections. Fans can look forward to more celebrity collaborations and surprise musical guests next year. Fall-Winter 2022 collections of all SHEIN brands are currently available on us.shein.com.
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SHEIN is a global fashion and lifestyle e-tailer committed to making the beauty of fashion accessible to everyone. We use on-demand manufacturing technology to connect suppliers to our agile supply chain, reducing inventory waste and enabling us to provide a variety of affordable products to customers around the world. From our global offices, we reach customers in over 150 countries. To learn more about SHEIN, visit www.SHEIN.com.