New Delhi, September 18 (IANSlife) One of India’s fastest growing Direct To Consumer (DTC) beauty and personal care brands, MyGlamm, launches its national TVC around the message “All Natural #NoNasties today with actress Shraddha Kapoor, who is also an investor in the brand.

Kapoor who has a great millennium and Gen Z connect presents ‘My SUPERFOODS Kajal’ which is free of parabens, no mineral oils, no bad guys while being durable and smudge-free and made with the goodness of nature. This is followed by many girls trying to apply kajal with confidence and while highlighting the ingredients of Avocado Oil, Goji Berry, Vitamin E, and Sunflower Seed Oil.

The brand is focused on creating high-efficiency, quality products made with all-natural, chemical-free formulas. her campaign follows the #TellMyGlammWhatYouWant campaign where women logged in to tell the company what they wanted from their beauty products. It aims to establish a beauty democracy by empowering consumers to tell the brand what they want, thus changing the whole experience of how women shop for beauty products in India.

Commenting on the campaign, Apratim Majumder, CMO, MyGlamm said, “Women have been telling us what they have expected from their beauty products for some time now. We have innovated to meet these needs with products. When they told us they wanted a kajal that is not only durable and stain resistant, but also takes care of their eyes, we knew we had to. The campaign is about telling everyone who told us they needed a kajal who cares, MyGlamm Superfoods Kajal is here for you!

The campaign debuted on MyGlamm’s social channels – YouTube and Instagram on September 16.

(IANSlife can be contacted at [email protected])


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