elf Cosmetics reveals the winning makeup artists of the #elfitup TikTok challenge | Business

OAKLAND, Calif.–(BUSINESS WIRE)–March 16, 2022–

elf Cosmetics (NYSE:ELF) announces the official makeup artists and skincare expert who have signed on to work with The Future X, a one-of-a-kind pop group spotted on TikTok by internationally acclaimed producer Simon Fuller. Reaching over 12 billion views, elf Cosmetics’ #elfitup hashtag challenge on TikTok had fans eager to find out who was going to be chosen to pursue their dream career.

This press release is multimedia. View the full press release here: https://www.businesswire.com/news/home/20220316005788/en/

The Future X with multimedia installation artist MokiBaby inside the astonishing elf room at The Future X’s Malibu house. (Photo: Business Wire)

Up-and-coming artists were invited to upload videos showing off their most inspiring makeup looks using the hashtag #elfitup along with the brand’s new original song created for the challenge. With applications pouring in, three incredibly talented makeup artists and a skincare expert were chosen.

Bringing their boundless creativity and passion for beauty, the makeup artists and #elfitup skincare winners are Morgan Tanner, Caleb Harris, Aditi Harish and Markphong Tram. The team of elves and makeup artist Morgan Tanner have joined forces at the Malibu House in Malibu, Calif., where the seven members of The Future X all live together for full brand immersion. Elf world makeup artist Anna Bynum explained how the goal was to create looks that “reflect the personality of each member of The Future X, enveloping their individuality and showcasing their optimism”.

“What we build with The Future X, Simon Fuller and the TikTok team is limitless,” exclaimed Kory Marchisotto, Marketing Director of elf Beauty. “We open hearts, open minds and open doors for the next generation of creators. This collaboration represents the magic we can do at the intersection of beauty, music and entertainment.

“Everyone loves music, it connects us all. The Future X embodies this spirit. The group have all been discovered on TikTok just as elf is discovering the next generation of makeup artists after their amazing hashtag challenge numbers,” Simon Fuller added. “Extraordinary young talent who has the opportunity to succeed is a powerful idea. With elf, we celebrate music, dance and the beauty industry by breaking down barriers and putting creativity in the hands of the individual.

Inside the Malibu House, elf has created an “elfing amazing” room, where the Future X collective draws inspiration to “elf it up” daily as well as preparing content, appearances, videos and sessions Photo. Customized by multimedia installation artist and experience expert Veronica Gessa, aka Mokibaby, the room contains a mind-boggling array of elf makeup and skincare products in a vibrant yet cozy art-filled space that bursts of texture, light and color – it’s a place to encourage self-expression and feeling better


The looks created for The Future X, by makeup artist #elfitup Morgan, are nothing short of pure inspiration. To capture the energy of performing on stage, the looks were inspired by bright neon colors, bold streaks of reds and pinks, and an abundance of metallics and glitter, while remaining authentic for each member of the personality. The Future X. The latest beauty trends such as loud eyeliners, full brows, pops of color on the eyes and monochromatic looks have also been incorporated. To recreate The Future X looks, head over to elfcosmetics.com and explore elf’s best OG products such as: award-winning Liquid Glitter Eyeshadow, Liquid Metallic Eyeshadow, 18 Hit Eyeshadow Palette Wonders Face and Body Gems, H20 Proof Eyeliner Pen, Big Mood Mascara, SRSLY Satin Lipstick and Liquid Matte Lipstick.

The other #elfitup winners – Aditi, Caleb and Markphong – will each join The Future X and work with the band and the elf to elevate key creative projects with their unique makeup and skincare talents. They will be involved in creating looks for specific events such as: performances, music videos and photo shoots, showcasing the talent of the TikTok platform in the real world of a pop group.


The seven members of the collective include singers Angie Green, Luke Brown and Maci Wood as well as dancers Jayna Hughes, Sasha Marie, Tray Taylor and Drew Venegas, who now live and work together in their Malibu compound. After spending the last two months in the recording studio and preparing for their first live performances, The Future X have just gone on tour. Listen to a teaser for their upcoming debut single in this video here.

The Future X will be live today on elf’s Twitch channel @elfYou. Tune in to find out how The Future X prepares for a gig using elf merchandise to perfect his stage look. The stream will air from 9:30 a.m. to 10:30 a.m. PST.

Fans can watch every step of the band’s creative and personal journey by visiting The Future X hub on TikTok here and following @thefuturexofficial. On March 19, fans can watch The Future X perform “This Kind of Love” live in Brazil” on elf’s TikTok channel @elfyeah.


Morgan Tanner: Originally from England, Morgan grew up in Dubai and recently moved to San Diego. “I watched my mom do makeup when I was young and always played with her products,” she says. “I’m committed to keeping my work fun, creative, and honest, and to making real connections with my followers.”

Caleb Harris: The Philadelphia native has been honing his craft for four years and calls his win a dream come true. “I can’t believe this is happening,” he says, “and I’m so honored to be part of this team!”

Aditi Harish: A self-taught makeup enthusiast from San Francisco says she’s always thinking about the next video to post on TikTok. “As long as I can remember, I’ve been into social media,” she says, “from creating music videos on YouTube to starting a portrait photography business via Instagram, to creating my own channels to post the content I love!”

Markphong tram: The skincare winner is based in New York and has worked on a wide variety of photo and video shoots for clients and celebrities. “I believe that simplicity and elegance are the defining factors of true beauty,” he says. “I love exploring new techniques and playing with all kinds of textures and colors.”

About Elf Cosmetics:

Since 2004, elf Cosmetics has made the best of beauty accessible to all eyes, lips and faces. We make high-quality, prestige-inspired cosmetics and skincare products at an extraordinary price and are proud to be 100% vegan and cruelty-free. As one of the first online beauty brands, elf continues to attract a highly engaged audience and establish benchmarks with new digital platforms. Our brand is widely available at major retailers such as Target, Walmart and Ulta Beauty, and has a growing international presence. Learn more by visiting www.elfcosmetics.com

See the source version on businesswire.com: https://www.businesswire.com/news/home/20220316005788/en/


elf business communication:

Fried Melinda

[email protected] Media Inquiries:

Melanie Wiesenfeld

[email protected] Media Inquiries:

Danielle Marmel

[email protected]



SOURCE: Elf Cosmetics

Copyright BusinessWire 2022.

PUB: 03/16/2022 12:07 PM/DISC: 03/16/2022 12:07 PM


Becky G Treslúce Beauty is now available at Ulta – Billboard

All featured products and services are independently chosen by the editors. However, Billboard may receive a commission on orders placed through its retail links, and the retailer may receive certain verifiable data for accounting purposes.

Less than a year after its launch, Treslúce Beauty by Becky G joins Fenty Beauty by Rihanna and other celebrity makeup lines available at Ulta Beauty. The makeup collection, which was created to celebrate and support Latinx heritage and culture, includes essentials for your eyes, lips, cheeks, and lashes, in addition to makeup brushes and other makeup tools. essential beauty.

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“It was a dream come true to bring Tresluce Beauty to life, and I can’t begin to fully express the happiness it gives me to embark on Ulta Beauty,” the 25-year-old singer-songwriter and actress said in a statement. “I am so honored and look forward to introducing the brand and products to Ulta Beauty guests around the world.”

Eco-friendly and cruelty-free, Treslúce products and packaging are infused with Latino ingredients as well as art and start at $8 all the way up to $75 for some of the more expensive sets.

Before launching her own line, the Mexican artist, who loved wearing makeup as a child, appeared in campaigns with CoverGirl and other beauty brands. Treslúce last June with only six products. Only select pieces from the collection are available at Ulta Beauty, like the Treslúce Beauty Illusion Premium Lashes ($14), Eterno Liquid Eyeliner ($15), and the sold-out Line It Up Edge Corrector ($12).

“We are thrilled to welcome Treslúce Beauty to the Ulta Beauty family,” said Marcia Salcedo, Senior Vice President of Merchandising, Ulta Beauty. “As we continue to offer culturally relevant and forward-thinking brands in our assortment, we are confident that our customers will embrace the unique, vegan ingredients in these products as well as their deep and meaningful heritage.”

Shop some of the items still available from Ulta via the links below.

To buy: Bold and Atrevida Liquid Lip Stain ($18)

Buy: La Flor de México Shadow Pallettte ($30)

Buy: I Am Shadow Palette ($25)

Buy: Intenso Liner ($12)

To buy: Premium Illusion Lashes ($14)

To buy: Bounce Ready Cream Blush ($16)

Buy: As an Artista Brush Set ($35)

Top Dermatologist Reveals Beauty Mistakes That Age and Can Cause Breakouts

From masks to dry patches and stress-induced breakouts, the pandemic has wreaked havoc on our skin since its onset.

But there are simple steps anyone can take to help repair the damage and prevent any further problems.

Speaking to FEMAIL, Harley Street consultant dermatologist Dr Ophelia Veraitch, 40, revealed it’s possible to achieve flawless skin without splurging on big beauty brands and said there are popular treatments that experienced dermatologists and plastic surgeons know to avoid having themselves. .


Harley Street consultant dermatologist Dr Ophelia Veraitch, 40, has revealed it’s possible to achieve flawless skin without splurging on big beauty brands

“If you only do one thing for your skin, wear SPF every day. Every day, summer or winter, because UV rays even pass through windows,” says Dr. Ophelia.

“It’s only recently that I get so many comments about my skin.

‘I have a basic cleansing routine. In the morning and on days when I don’t wear makeup, I just use a gentle cleanser. When I wear full coverage water-based makeup, I use an AHA cleanser such as a glycolic acid cleanser. When I wear heavier oil-based makeup, I use a BHA cleanser such as a salicylic acid cleanser.

“In the morning, I will use my day serum for hyperpigmentation, which contains tranexamic acid, niacinamide and kojic acid.

“I’m Indian, had two kids and never listened to my mum talk about sunscreen when I was younger… so using this serum helps keep my skin even-toned and bright. I used to have melasma but this cleared everything up.

‘Then afterwards I will use a daily SPF. I use a light SPF30 in winter and SPF50 in summer. I put it on daily without fail, whether it’s summer or winter. I don’t think I’ve found the perfect sunscreen, so this might be my next project.

‘Then in the evening after cleansing, I use Dr. Ophelia Acne Night Serum, which helps control oil and congestion. This serum contains tretinoin, clindamycin and azelaic acid. It is therefore ideal for sebum control, congestion, anti-aging and lightening.

“Genetically I have dark circles under my eyes for which I use the Hyperpigmentation Night Eye Serum which has a low concentration of tretinoin and hydroquinone which is perfect for the under eye area and really gives results. With this diet, my skin has never looked better.


Dr Ophelia said it was important to wear SPF every day because UV rays can damage the skin in all seasons (file image)

Dr Ophelia said it was important to wear SPF every day because UV rays can damage the skin in all seasons (file image)

Dr. Ophelia explained that many major makeup brands are improving the ingredients in their cosmetics, but she’s not a fan of wearing full coverage every day.

She said: “I always try to encourage patients to use makeup only on occasions when they really need it for work or socially, unless of course they need the coverage to give them confidence in themselves. their skin to be able to get out.

It may smell good, but perfume is bad for the skin!

Dr Veraitch said it was a mistake to use skincare products “with fragrances and preservatives, as these two groups of ingredients are major causes of skin allergies and sensitive skin”.

‘Ideally, on a daily basis, I recommend either not wearing makeup, or having very light coverage (like with a mineral powder or a compact foundation). Then to take out a non-comedogenic foundation for coverage.

“Oil-based covers should really only be for cameras. I may have to rethink my take on makeup, as major makeup brands offer “skinification” makeup lines with active skincare ingredients in the makeup.

“For example, foundations with active ingredients like zinc oxide and salicylic acid can help clear up acne. Zinc oxide can help soothe inflammation and absorb excess facial oil.

Salicylic acid contains exfoliating and unblocking properties that make it ideal for treating skin showing signs of acne as well as for removing debris and buildup.

“It also removes excess sebum or oil, which makes it ideal for unclogging skin. If you suffer from oily skin, for example, avoid oil-based foundations and opt for foundations water-based lightweight foundation.

“Too thick and heavy formulations will clog pores and cause breakouts. Likewise, avoiding mineral oils, beeswax, and paraffin is essential if you have oily skin, as these compounds can clog pores and trigger acne or make it worse.


Dr Ophelia Veraitch said the popular 'tear through filler' treatment is not good for the delicate skin under the eyes (file image)

Dr Ophelia Veraitch said the popular ‘tear through filler’ treatment is not good for the delicate skin under the eyes (file image)

“I did relatively little ‘beauty care’ until about three years ago when I noticed that age was catching up with me and I also started having more time to take care of myself. me,” Dr. Ophelia said.

Think twice before you have a tear fill

Dr Ophelia said ‘tear filler’ is a popular treatment right now because it gives great results at first, but in the long run it’s not good for the delicate skin under the eyes.

“Interestingly, the more experienced dermatologists and plastic surgeons who started doing tear fillers usually stopped doing it,” she said.

“Filling in the tear trough can stretch the skin under the eyes and lead to an increase in excessive skin under the skin of the eyes.

“Also, by stretching the skin, it can make the skin look thinner and more translucent, showing the darker vessels underneath that are actually one of the important contributors to ‘dark/tired’ eye syndrome.”

“Also, about four years ago the penny dropped and I realized I wouldn’t get results with fancy skincare, so I stopped all that.

“I went cold turkey with luxury skincare, just went on prescription actives when I needed them and for results-driven treatments. Then in addition to my skin care I had the following cosmetic treatments:

“I probably have Botox about once a year, whenever I’m down and need an effective ‘pick-up’ for visible results.”

“Profhilo is great as a ‘skin booster’, and I prefer this to using a filler as you get a more natural looking result.

“Then I give myself glycolic acid peels if I need a short term glow so I would do it 1 week before any special event I wanted to look good for. My skin is very sensitive so I can’t tolerate anything other than glycolic acid as a chemical peel.

The dermatologist added: “Facials can be extremely beneficial for the skin as they can help exfoliate the skin and clear clogged pores, helping to reduce breakouts. They can also help moisturize the skin and rejuvenate the skin.

“However, it’s important to remember that facials are meant to achieve short-term, not long-term results.”


Dr Ophelia, who studied at Imperial College London and completed four years of specialist training in dermatology, noted that it is important to check a dermatologist’s credentials before visiting.

“Without having a solid understanding and experience of the vast repertoire of dermatological diseases, you can’t even hope to know how to help your patients achieve beauty,” she said.

“Unfortunately the term ‘dermatologist’ is not a protected term in the UK, so many doctors and non-doctors call themselves dermatologists when in fact they are not. It’s very misleading to the public, and people should be aware of that.

Yatsen Holding Limited sees revenue increase by 11.6%

While regulations have held back the growth of many cosmetic brands, Yatsen has managed to pull through.

Yatsen Holding Limited, parent company of beauty brand Perfect Diary, released its 2021 financial report. According to its statement, Yatsen’s revenue in 2021 reached 5.84 billion yuan, an 11.6% year-on-year increase. annual. The gross profit margin reached 66.8%, an increase of 2.5% over the previous year.

The Cosmetics Oversight and Administration Regulatory Policy came into effect in January 2021. The policy proposed new requirements to highlight product safety and marketing and advertising compliance, which will promote a more standardized and scientific operation of beauty marks. It has also increased the cost of product testing and the cost of new products for beauty brands.

Despite tight policies in the beauty industry, Yatsen has managed to increase her revenue by using data collected by Perfect Diary to predict consumer behavior. Yatsen also invested heavily in its R&D department, which saw a 113.5% year-on-year increase to more than 142 million yuan.

As co-founder and CEO Huang Jinfeng said, “Time is a brand’s friend.” Yatsen’s determination to adhere to long-term strategies and accumulated R&D efforts have helped energize the brand in a competitive business environment.

Skincare from Ourselves Brings Biotech to Your Beauty Routine

In You Heard It Here First, the editors at Bustle feature the coolest up-and-coming beauty brands you should have on your radar. Here, Ourself Co-Founder Vimla Black-Gupta and Executive Vice President Lauren Otsuki explain what sets their gender-defying skincare brand apart from other science-based beauty products.

As any skincare lover knows, countless beauty products promise results that they ultimately don’t get. But the founders of recently launched brand Ourself set out to change that, seeking to transform the cosmetics industry and science-based skincare as we know it – for good. “Skincare was ready for a revolution,” Vimla Black-Gupta, president and co-founder of Ourself, tells Bustle about what inspired the gender-defying brand. The brand’s mission? To bring the effects of cosmetic procedures to your skincare routine, delivering clinical-level results without the, well, clinic.

In fact, Ourself ultimately hopes to provide something even better: an at-home alternative to minimally invasive procedures that actually address the root of the problem rather than just modifying it via injections or lasers. “When you perform cosmetic surgeries and procedures, you’re not stimulating the skin,” said Lauren Otsuki, executive vice president and chief innovation officer at Ourself. “A lot of it is just pulling and tucking, and the same goes for fillers: they fill in the space, but don’t address the cause, which is a loss of elasticity and tone in your skin itself.” Additionally, adds Black-Gupta, consumers often struggle with procedures that incentivize too lot of change. “You’re not becoming a better version of yourself,” she says. “This is who we are: a call to action [to] be yourself, but a better version of it. And, to unlock that potential, the brand is turning to its patent-pending bio-engineered Intides™.

Intides™, aka “smart peptides”, are what set us apart from other science-based skincare brands (peptides are tiny chains of amino acids that keep collagen and elastin working properly in your skin). the skin). Because instead of repeating the decades-long process of formulating and reformulating the same list of skincare ingredients in various forms and strengths – as is the case with traditional beauty brands – Ourself embraces a skin-focused approach, adapting components via bio-engineered actives to meet consumer needs rather than the other way around.

These intides are the brand’s brand name for all exclusively selected compounds, peptides and/or macromolecules used in its products. “These are selected and based on [skin care] needs,” says Otsuki. “So if there was sagging or structural issues, we were looking to stimulate collagen and elastin and provide hyaluronic acid.” Black-Gupta adds that Ourself makes “designer peptides,” meaning bio-engineered versions of amino acids, to enhance its effect on the skin. “We don’t just go to the peptide mall and buy them,” she says. “We are able to optimize their size and activity for their potency.” Intides™ are encapsulated during formulation and transported into the skin by a multiphasic vesicle delivery system that allows them to target specific areas, addressing problems at their source. It’s what the brand calls “subtopical” delivery, a unique system that allows ingredient molecules to penetrate deeper below the skin’s surface to rebuild and transform themselves.

Last but not least about its name, Ourself actually has its own pharmaceutical grade manufacturing and supply chain responsible for its products. “We were able to find drug companies, but they didn’t understand the cosmetic space, and cosmetics certainly doesn’t understand the drug space,” Black-Gupta told Bustle. “And so we thought: we understand both, so we’ll do it ourselves.” And that’s what they did.

The range includes products that address three main concerns: hyperpigmentation, lightening and hydration. There are two hydrating lip treatments, including Lip Filler, a plumping formula with hyaluronic acid that increases the volume of your lips; two dark spot treatments – one of which is a peel – that work to reduce hyperpigmentation; a brightening peel that uses 54% glycolic acid to smooth the appearance of fine lines and pores; a broad-spectrum, mineral-based sunscreen packed with skin-firming Intides; and Daily Renewal Cream, a repairing facial moisturizer. All are available now on the brand’s website.

If the science behind its lab-engineered ingredients is any indication, these topicals just might give the world of injectables a run for their money.

We only include products that have been independently selected by Bustle’s editorial team. However, we may receive a portion of sales if you purchase a product through a link in this article.

Avantium N: LVMH Beauty joins Avantium’s PEFerence consortium to develop sustainable packaging for Perfumes and Cosmetics

Press release

LVMH Beauty joins the PEFerence consortium of Avantium to develop sustainable packaging for Perfumes and Cosmetics

AMSTERDAM, March 1, 2022, 6:00 p.m. CEST – Avantium NV, a leading renewable chemistry technology company, announces that global luxury leader LVMH (Moët Hennessy Louis Vuitton) Group and Avantium have agreed to further explore the potential of Avantium’s 100% recyclable plant-based polymer PEF (polyethylene furanoate) technology as a sustainable packaging solution for LVMH’s beauty brands. To this end, LVMH Beauty will be the first luxury cosmetics company to join the PEFerence consortium, thus enabling the commercial introduction of PEF in the cosmetics market.

The PEFerence consortium, coordinated by Avantium, aims to replace a significant proportion of polyesters of fossil origin with the new sustainable polymer PEF. PEF is a highly recyclable plant-based plastic, with superior performance properties compared to petroleum-based packaging materials widely used today. Joining the PEFerence consortium supports the ambitions of the LVMH group’s social and environmental strategy “LIFE 360” (LVMH Initiative for the Environment), and the company’s goal of zero plastic from virgin fossil raw materials.

“LVMH Beauty is always on the lookout for sustainable materials with superior performance for our luxury products as part of our sustainable development strategy,” said Claude Martinez Executive Chairman and Chief Executive Officer of the Beauty Division of the LVMH Group. “The environmental and performance characteristics of PEF are unique and very promising to achieve our sustainable packaging goals, which is why LVMH Beauty has decided to join the PEFerence consortium. Together with the other partners of the PEFerence consortium, we aim to shape this next generation, fully circular and sustainable packaging material”.

Tom van Aken, CEO of Avantium, comments: “We are delighted with LVMH’s decision to join the PEFerence consortium, demonstrating the importance of our mutual work to develop packaging solutions for a circular and sustainable future. We look forward to continuing and expanding our collaboration with LVMH. Beauty for many years to come.”

About the PEFerence Consortium

The PEFerence Consortium is a consortium of reputable industrial companies and brand owners: LEGO System AS, Henkel AG & Co. KGaA, Spinverse Innovation Management Oy, Tereos Participations SAS, ALPLA Werke Alwin Lehner GmbH & Co. KG, nova- Institut für politische und ökologische Innovation GmbH, Nestec SA, Carlsberg Group, OMV Machinery Srl, Worley, Kebony AS and Avantium. This project has received funding from the Bio-based Industries Joint Undertaking (JU) under the European Union’s Horizon 2020 research and innovation program under grant agreement No 744409. The JU receives support from the European Union’s Horizon 2020 research and innovation program and the Bio-based Consortium of Industries.

Avantium NV, Zekeringstraat 29, 1014 BV Amsterdam, The Netherlands, +31 20 586 8080,

PO Box 2915, 1000 CX, Amsterdam, The Netherlands, [email protected], www.avantium.comC of C: 34138918


Press release

About Avantium

Avantium is a leading technology development company and pioneer in the field of renewable chemistry. Avantium develops new technologies based on renewable carbon sources as an alternative to fossil chemicals and plastics. The company currently has three technologies in the pilot and demonstration phase. The most advanced technology is the YXY® plant-to-plastics technology that catalytically converts plant-based sugars into FDCA (furandicarboxylic acid), a key component of sustainable plastic PEF (polyethylene furanoate). Avantium has successfully demonstrated YXY® technology at its pilot plant in Geleen, the Netherlands, and will begin construction of the world’s first commercial plant for large-scale production of PEF in 2022. The second technology is Ray Technology™ and catalytically converts industrial sugars to vegetable MEG (mono-ethylene glycol): plantMEG™. Avantium is developing its Ray Technology™ and the demonstration plant in Delfzijl, the Netherlands opened in November 2019. The third technology is called Dawn Technology™ which converts non-food biomass into industrial sugars and lignin in order to transform chemicals and materials industries to non-fossil resources. In 2018, Avantium opened the pilot Dawn Technology™ biorefinery in Delfzijl, the Netherlands. In addition to the development and commercialization of renewable chemistry technologies, the company also provides advanced catalysis R&D services and systems to customers in the refinery and chemical industries. Avantium partners with like-minded companies around the world to create breakthrough renewable chemistry solutions from invention to commercial scale.

Avantium shares are listed on Euronext Amsterdam and Euronext Brussels (symbol: AVTX). Avantium is part of the Euronext Amsterdam SmallCap (AScX) index. Its offices and headquarters are in Amsterdam, the Netherlands.

About LVMH Beauty

LVMH Beauty is the Perfumes & Cosmetics division of the LVMH group., a major player in the perfume, make-up and skincare markets, which brings together 15 historical Maisons as well as young brands with strong potential: Parfums Christian Dior, Givenchy Parfums, Guerlain, Fresh, Acqua Di Parma, Benefit Cosmetics, Fresh, Kenzo Parfums, Make Up For Ever, Officine Universelle Buly, Fenty beauty by Rihanna, Marc Jacobs beauty, Maison Francis Kurkdjian, Cha Ling, KVD Vegan beauty, Perfumes Loewe. All are driven by the same values: the search for excellence, creativity, innovation and perfect control of their image.

For more information:


Caroline van Reedt Dortland, Director of Communications, Avantium +31-20-5860110 /+31-613400179,[email protected]

LVMH [email protected]

This Avantium NV press release contains information that qualifies or may have qualified as inside information for the purposes of Article 7 of the Market Abuse Regulation (EU) 596/2014 (MAR).

Avantium NV, Zekeringstraat 29, 1014 BV Amsterdam, The Netherlands, +31 20 586 8080,

PO Box 2915, 1000 CX, Amsterdam, The Netherlands, [email protected], www.avantium.comC of C: 34138918



Avantium S.A. published this content on March 01, 2022 and is solely responsible for the information contained therein. Distributed by Public, unedited and unmodified, on March 02, 2022 08:46:07 UTC.

Public now 2022

All the news from AVANTIUM NV

Sales 2021 14.6 million
16.2 million
16.2 million
Net income 2021 -23.3M
Net cash 2021 26.4M
29.4 million
29.4 million
PER 2021 ratio -5.75x
2021 performance
Capitalization 138M
153 million
153 million
EV / Sales 2021 7.65x
EV / Sales 2022 8.78x
# of employees 198

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Average Spread / Target 86.7%

Virtual cosmetics are now a thing as L’Oréal enters the metaverse

At this point, everything that can conceptually be moved to the metaverse has been moved. This includes clothing, games, everyday life in general, and now L’Oréal is moving cosmetics to the metaverse. He is the first to do so as he files several patents that will allow the cosmetics giant to offer virtual variants of its products for use in this nascent space.

L’Oréal enters the metaverse

L’Oreal is the latest of many fashion and beauty brands that have started to make their mark in the metaverse. Following its predecessors, the cosmetics giant has filed a number of trademarks that will mark its entry into the space. A total of 17 trademarks have been registered with the World Intellectual Property Organization which encompass the brand and its subsidiaries.

Related Reading | Ponzi scheme: Indian founder of BitConnect accused of bogus $2.4 billion scheme

The French brand plans to offer virtual versions of its cosmetics in the metaverse such as skincare, haircare, etc., all in downloadable format. L’Oreal plans to offer things like virtual perfumes for purchase in the metaverse.

L’Oreal USA made the filings, which are all linked to the brand’s subsidiaries such as Kiehl’s, Urban Decay, Maybelline, It Cosmetics and Essie, a nail polish brand. The registrations cover a wide range of features such as rights for non-downloadable virtual flavors in the metaverse in the case of Kiehl’s. L’Oreal intends to allow all of its users to buy, sell and trade all of their virtual cosmetics.

This follows in the footsteps of P&G Beauty, a beauty brand that entered the metaverse in 2021. The virtual world of Procter & Gamble’s beauty division was exclusively for its brands. BeautySphere, as it was named, was created to bring users to brands. It is accessible to anyone with a computer, which offers immersive video content.

Related Reading | NFTs in brief: a weekly review

Although this initiative by L’Oréal puts its products in virtual form in the metaverse, it is not the first time that the beauty brand has entered the space. Late last year, L’Oreal followed the likes of Nike when releasing its first NFT collection. These NFTs featured artwork promoting gender equality by five artists. The NFT line did not do as well as expected. But L’Oreal is undeterred as it again makes a big splash for the space with new brand filings.

Featured image from Digiday, chart from TradingView.com

Focus on personal care: April 2 | Synopsis of features

By Megan Tatum [email protected]

Published: April 2, 2022
Advertising deadline: March 18, 2022
Submission deadline: March 11, 2022

The easing of pandemic restrictions has seen shoppers return to the high streets. It is therefore perhaps unsurprising that a big beneficiary was Boots, whose share of skincare and suncare increased by 7.6%. [Kantar 52 w/e 23 January 2022]. Second-hand stores are also booming, with sales up 6%. So can this exodus from supermarkets continue? Will high street specialists benefit? And what role should direct-to-consumer services play after two years of the pandemic?

Travel: The return of travel opportunities next year could well prove a boon for suncare, long hurt by locked-at-home shoppers. How can suppliers capitalize on the new appetite for the sun?

Direct and deliveries: Last August, Boots partnered with Deliveroo to offer delivery for over 400 products. Many other beauty brands have built an online following through lockdowns. What threat does this pose to supermarkets?

Sustainability and ethics: Personal beauty products are among those in the crosshairs of ethical claims. Can they prove their credentials to buyers?

New: Profile of four new products or ranges that have not appeared in The Grocer before. We need the launch date, rsp and a high res photo of each.

Unilever’s £5billion plan to create its own health brands

After the collapse of a mega-deal to buy Aquafresh from GlaxoSmithKline on the arm of Panadol… Unilever’s £5 billion plan to create its own health brands

Consumer goods giant Unilever has hatched an ambitious £5billion plan to replicate the business it failed to buy from GlaxoSmithKline.

Managing Director Alan Jope is embarking on a strategy to expand its health and beauty brands overseas. He hopes to further expand his sales through a series of deals.

Earlier this year, GSK fended off a trio of mega-bids for its consumer health arm, which includes the Aquafresh and Panadol brands and has sales of £10bn.

Hoping to pocket a fortune: Alan Jope embarks on a strategy to grow Unilever’s health and beauty brands overseas

Marmite-a-Dove maker Unilever pulled out of the deal after GSK demanded a higher price than its £50bn final offer.

Investors balked at the deal price, sending Unilever shares tumbling. Jope fought to get them back to the side.

He told the Consumer Analyst Group conference in New York – attended by analysts, investors and executives from many of his rivals – that he planned to invest in his flagship beauty division, launched in 2015 and which will counts brands such as skin care company Dermalogica. It grosses €1bn (£840m) in over 100 markets.

Unilever also plans to invest in its functional nutrition division, which is worth 1.5 billion euros and includes Horlicks.

Jope told the conference: “In the coming years, we aim to grow both the prestige of Unilever and Functional Nutrition to over €3 billion in revenue each through sustained strong organic growth as well as the pursuit of additional acquisitions.”

In his presentation – seen as part of his strategic response to the failed bid – Jope highlighted a series of takeovers inked since 2018 that he says will help drive growth across all divisions.

These include gummy vitamin brand SmartyPants, skincare company Paula’s Choice and electrolyte drink mix Liquid IV, which is sold in the United States. About the nutrition arm, he said: “In just three years, we’ve built a €1.5 billion business that grew 22% in 2021 and now has very strong leadership positions.”

He also outlined plans to accelerate growth in the United States, India, China and emerging markets.

Unilever has spent €16bn (£12bn) on 29 acquisitions since 2017, mostly in the nutrition sector. It has also raised €11 billion from selling brands during this period, including the €6.8 billion divestiture of its spreads business, which includes Flora, in 2018 to capital firm -KKR investment. Jope said last month: “We will continue to reshape our portfolio, but through incremental acquisitions and selective divestments.”

City sources said the brands would play a vital role in generating revenue that would have been realized by taking over GSK’s consumer healthcare business, albeit over a long period.

They said the strategy could take five years to snare the £10bn in annual revenue the deal was expected to bring in.

Prior to GSK’s bid, Jope was under pressure from veteran investor Terry Smith who claimed bosses had “lost the plot”. It later emerged that billionaire activist investor Nelson Peltz had built a stake.

Recently, Unilever signaled that further price hikes are coming as inflation rages and expects its costs to rise to as much as £3bn this year.

In addition, the chief executive of GSK, Emma Walmsley, will give an update tomorrow on its strategy for splitting up its consumer healthcare activity. GSK plans to list the newly renamed Haleon division this summer.

Walmsley and Haleon chief executive Brian McNamara is expected to set margin targets and detail plans for debt repayment and research investment.

Advantages of shampoo bars and the 5 best brands to invest in

The concept of beauty has evolved; Fortunately, today’s consumers know the composition of the product and are more eager to make safer choices. Terms like cruelty-free, eco-friendly, safe and sustainable have found their proper meaning in the booming Indian beauty industry and are no longer labeled as trends. As more homegrown brands launch safer formulations in sustainable packaging, shampoo bars have become one of the most sought-after eco-friendly beauty shifts one can commit to.

While we all love our favorite bottle of shampoo and conditioner, the conscious shift to shampoo bars is making a difference in the hair care industry. Do you remember our grandmothers reaching for OG Shikhakai soap bar for hair? It would be safe to say that we are going back to our roots and this change is for good!

Example: shampoo bars are back in business and they are better than before. So what about those solid bars that have risen to the top of our beauty shelf? And, are the benefits strong enough to eliminate liquid shampoo bottles forever?

Benefits of using shampoo bars

Convenient and easy to carry: They are smaller than shampoo bottles and can be carried easily. Plus, if you’re worried about pulling a “Ross” from the popular sitcom FRIENDS, who got pretty bummed out when his shampoo bottles leaked in his bag, shampoo bars are just the thing for you!

Minimal and ecological packaging: The amount of plastic that ends up in landfills is worrying. And the part that comes from the beauty industry can make you cringe at your choices! Luckily, many beauty brands have taken notice and are going the eco-friendly route with biodegradable packaging materials and sustainability campaigns like refilling and recycling empty jars. However, the shampoo bars come in minimal packaging that can be easily recycled with minimal to no waste.

Safer Ingredients: It’s a double win with shampoo bars; the wax and essential oils used to make a bar are not only safe for your scalp and hair, but also for the environment. The washed-off soap eventually ends up in a drain, which at some point is released to an open area. Safer and biodegradable ingredients will also be kinder to the environment and that’s a plus!

5 shampoo bars you can invest in

Earth Rhythm Murumuru Shampoo Bar

Shampoo bars
Perfect for curly hair, this one tames frizz and softens strands of hair. No bad guys, cute packaging, and a local brand, chances are you’ll be looking for that brand more than once. Plus, it comes in a tin box that can be reused as a daily storage option.

weDo Professional Plastic Free Shampoo Bar

Shampoo bars

Vegan and cruelty-free, you’ll find your hair healthier after the first few washes. With ethically sourced ingredients and recyclable plastic packaging, this one is a kind change for your hair as well as the planet. One bar will last up to 80 washes, meaning less product wasted.

L’Occitane Gentle and Balancing Shampoo

Bath soaps
Coming from a French brand, this one immediately transports you to sprawling fields. With natural ingredients and relaxing properties, it makes hair soft and maintains the pH balance of the scalp. Without plastic packaging with a lingering sweet scent, this solid shampoo lasts a few months.

The Switch Fix Acai of Relief Shampoo Bar

Shampoo bars

This brand has nailed the concept of eco-friendly packaging. Wrapped in brown paper with a little sticker on it that reads the product name, it’s a nice little shampoo bar with lots of benefits. The brand offers nine different variants, this one, in particular, targets hair loss and gently cleanses, strengthens, improves overall scalp health.

Juicy Chemistry organic shampoo bar (fenugreek, brahmi and plantain)

Shampoo bars
Handcrafted without preservatives, Juicy Chemistry’s solid shampoo does what it says. Designed to target dandruff and itchy scalp, it leaves the scalp clean and fresh. If you didn’t know, Juicy Chemistry was one of the pioneers in the development of innovative, safe, effective and unique biological products.

The Hut Group clashes with beauty brands over discounts

// Hut Group beauty suppliers limit flow of stock to retailer
// THG would implement strong discounts on beauty products

Hut Group beauty suppliers are said to be limiting the flow of stock to the online retailer amid growing fears it will implement steep discounts to meet its sales targets.

Dermalogica is among the beauty brands that have taken steps to protect their prices by cutting THG supplies.

The dispute arose after THG owner Matthew Molding braced for private equity bidders to grab THG’s bombed share price.

READ MORE: The Hut Group surrounded by private equity giants

Bankers at Barclays and Jefferies are advising THG on a possible bid defense.

THG owns other beauty brands such as Lookfantastic, Dermstore and Cultbeauty.

The Unilever-led rebellion signals that the growing pressure THG and Molding have been under since their IPO in 2020 has now extended to its supply chain, The telegraph reported.

THG was recently forced to lower its growth forecast last month due to slower sales expansion.

He was also accused of overestimating the potential of Ingenuity, its technology services business, which aims to provide online retail capabilities to third parties.

Beauty is at the heart of THG’s current business, accounting for more than half of sales.

THG said it is working with its partners to ensure it has the best products available.

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Tied Beauty – The Financial Express

Shoppers Stop has launched its first standalone beauty store SS Beauty in Malad, Mumbai. By March, the retail chain, owned by K Raheja Corp, plans to launch two more stores, one in Mumbai and Ludhiana, and 12 more in cities like Delhi and Kolkata in the next fiscal year. All of its 80 stores in the country have a dedicated beauty department. Additionally, it also operates standalone stores of MAC Cosmetics, Estee Lauder, Clinique, Bobbi Brown, Jo Malone, and Too Faced in the country.

The beauty and personal care market in India was valued at around $15 billion in 2021 and is expected to grow at a CAGR of 8% over the next five years, according to Euromonitor.

Growth mode

Spread over 2,000 square feet, the SS Beauty store in Malad has trained beauty consultants to help and offer suggestions on makeup and beauty products. Focused on the high-end beauty space, the store is home to more than 200 beauty brands, including Kora, Caudalie, Jeffree Star Cosmetics, Bobbi Brown and Parfums de Marly. The company plans to launch a dedicated SS Beauty website and app in the coming months.

“Currently, the beauty segment accounts for approximately 17% of our total sales. We are seeing growth in this segment across all of our channels; therefore, we believe that SS Beauty stores will give us the opportunity to grow faster,” says Venu Nair, MD and CEO of Shoppers Stop.

Shoppers Stop launched its own brand in the beauty space last year, called Arcelia, which includes a range of bath and body care, as well as perfumes and deodorants. The brand plans to add nail paints this month, followed by lipsticks and other makeup products.

The company also launched two private labels in the apparel segment – Insense and in.fuse. Insense is a sleepwear and loungewear brand for women, while in.fuse is an online-only brand that caters to clothing for men, women and children. “Private brands currently contribute about 14% of our overall sales. We intend to increase this figure to 20-25% over the next two years. Besides our stores and website, private labels are also available on Amazon,” says Nair.

Private labels give retailers better control over prices and inventory. “They offer markups of up to 50%. They bridge the price gap between what the customer is willing to pay and what the big brands charge,” says Sanjesh Thakur, Partner, Deloitte India.

Additionally, the retail chain aims to consolidate its offline presence by launching 12 stores by FY23. The online channel, Nair says, has grown over the past year and “currently contributes 6% of total sales, up from 1.5% in FY21.”

Market potential

Analysts say a compelling reason to venture into this business is the higher margins associated compared to those in the apparel category. “The gross margin for this segment is around 30%; there is also a recurring demand in this category, which makes it an attractive segment to invest in”, explains Thakur.

But players like Shoppers Stop may find it difficult to compete with the discounts offered by online marketplaces such as Amazon, and the mass, premium and private label offerings from specialty retailers like Nykaa and Purplle. Direct-to-consumer brands like SUGAR Cosmetics and MyGlamm have also gained traction over time. “Reach would be another challenge, as online players have a better capacity in terms of catering customers in Tier II and III cities, compared to offline players with limited stores,” says Neelesh Hundekari, partner at Kearney.

To stand out, analysts say, retail chains could use AR in stores for testing and personalization. Creating bespoke products through digital consultations based on skin textures and lifestyles, and offering beauty regimens instead of stand-alone products could attract customers.

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Watsons develops successful partnerships with K-Beauty brands in Asia

WATSONS. Skincare brand COSRX was launched exclusively by Watsons in 2017 in Singapore, Malaysia, Thailand and the Philippines. Explore COSRX products at Watsons. (photo added)

WATSONS.  Moisturize damaged hair with Mise En Scene's Perfect Serum Salon Mask Pack.  (photo added)

WATSONS. Moisturize damaged hair with Mise En Scene’s Perfect Serum Salon Mask Pack. (photo added)

WATSONS.  Mise En Scene Perfect Serum has a unique intensive care formula featuring seven nature-derived ingredients.  (photo added)

WATSONS. Mise En Scene Perfect Serum has a unique intensive care formula featuring seven nature-derived ingredients. (photo added)

WATSONS.  Watsons has partnered with a number of K-Beauty brands to bring more choices to beauty enthusiasts across Asia.  (photo added)

WATSONS. Watsons has partnered with a number of K-Beauty brands to bring more choices to beauty enthusiasts across Asia. (photo added)

Just as K-Drama and K-Pop burst onto the entertainment scene, K-beauty is entering the skincare and cosmetics industry. But is it here to stay? According to data released by the Korea Customs Service and the Korean Cosmetics Association, South Korean cosmetics exports grew by 16.1% to nearly $7.6 billion in 2020 despite the pandemic.

Watsons, Asia’s leading offline and online (O+O) health and beauty retailer, quickly recognized that K-Beauty “is highly sought after by our Watsons customers even during the pandemic,” says Susanna Yen, Director of Exclusive Brands at Watson International.

With this, “Watsons has partnered with a number of K-Beauty brands to provide more choices for beauty lovers across Asia while helping to incubate emerging brands to expand their penetration.

Mise En Scène and COSRX are two outstanding examples of how Watsons has helped K-Beauty brands enter new markets and gain a strong market position.

Mise En Scène is a total hair cosmetics brand that offers a diverse range of styling products. The brand’s Perfect Serum has been No. 1 in Korea for nine consecutive years with its unique intensive care formula featuring seven nature-derived ingredients. This cult favorite, along with Mise En Scène’s other popular styling products, is exclusively available at Watsons online and in select physical stores, promising shoppers smooth, silky, manageable and healthy-looking hair.

COSRX, on the other hand, is another K-Beauty brand that has benefited immensely from its exclusive partnership with Watsons. This skincare brand was launched by Watsons in Singapore, Malaysia, Thailand and the Philippines exclusively in 2017, resulting in a compound annual growth rate of over 80%.

Watsons is also boosting demand for its K-beauty products by highlighting K-Beauty as part of its Asian Beauty campaign.

“The demand for K-Beauty products is constantly growing, but due to the pandemic, customers cannot travel to Korea to buy the hottest K-Beauty products, so we have highlighted Watsons K- Beauty as part of the Asian Beauty campaign. With over 5,000 products to choose from in-store and online, Watsons K-Beauty Land is set to become the go-to place for all K-Beauty enthusiasts,” Yuen said.

Watsons strong O+O capabilities enable customers to experience the benefits of convenient in-home or in-store shopping, effectively helping K-beauty products and many other health and beauty brands engage and connect with their target customers.

In the Philippines, Mise EnScene, COSRX and other K-beauty brands are available at Watsons stores located in most SM Supermalls nationwide. (PR)

How skincare brands can benefit from the Zoom Boom

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On London’s Harley Street, a center of excellence in cosmetic surgery, the Zoom Boom keeps rolling. It’s the name of the surge in demand for cosmetic treatments triggered by the fact that we’re all spending so much time on video calls, with our own thoughts watching us. As of 2020, as the pandemic spreads globally, it shows no signs of slowing down.

Many of these treatments are small-scale, minimally invasive procedures often referred to as “adjustments.” A new emphasis on clinical expertise is highly valued by consumers, and in turn, beauty brands are reworking and repositioning products and marketing accordingly.

“Consumer desire for a natural beauty product at any cost is dissipating,” says Ransley Carpio, investor and managing partner at beauty incubator Patina. “There has been a maturation of the push from pure natural to a new emphasis on results and efficacy.”

The worlds of skin care and aesthetic clinics may have been somewhat siloed in the past, but there is a lot of overlap now. Brands are looking to capitalize on the intersection as more beauty customers walk through the doors of clinics and seek advice from credentialed experts, with heightened expectations for what skincare can do for them .

According to the company, income from the clinic of Dr David Jack, a cosmetic doctor, jumped 50% after the end of the first pandemic lockdown in the UK. Its staff maintained a waiting list to respond to new patient requests. “There has been a big rebound in beauty services. People can’t wait to see a professional again,” notes Lauren Leibrandt, head of beauty and wellness investment banking at Baird, lead underwriters in beauty chain European Wax’s billion-dollar IPO. Center in 2021.

The clinic as a workshop

It is a rapidly changing landscape. “The language and perception of professional or medical-grade skincare has been quite stuffy and clinical in the past, but the field is ripe for disruption,” says Dr. Jack of his eponymous skincare line. “On social media, I do a lot of treatment education and how good skincare is the foundational step that should be the start of any kind of aesthetic journey.”

As more and more young consumers visit clinics for treatments, the clinicians they encounter may end up becoming hugely influential salespeople, whether they know it or not. Clinics are responding to demand by strengthening their customer service and emphasizing accessibility. “These establishments are becoming so much less intimidating,” says Katie Thomas, who heads the Kearney Consumer Institute, a consumer insights think tank.

Customer market research shows what people in the

Aldie, VA, Feb. 15 2022 (GLOBE NEWSWIRE) — The beauty and personal care market is not only one of the fastest growing segments in India, but also one where the dynamics keep changing based on trends driven by customers and changes in their lifestyles. Today’s consumer is more awake than ever, thanks to the plethora of information on the Internet and other knowledge-sharing forums where they have access to endless recommendations and products. However, new era consumer preferences are becoming more specific. They want products and services tailored to their needs and to what they enjoy living the most.

There’s no doubt that popular and well-established brands enjoy massive revenue from carefully curated consumer-centric strategies that resonate with consumers and entice them to use their products. The insights go a long way in helping brands better understand their consumers to deliver unique offers that work for them.

For example, a recent study of customer reviews for beauty and personal care products by Clootrack shows that customers love easy-to-use products above all other criteria. Beauty brands in the United States need to be aware of this to develop their products in unique and easy-to-use ways. The common consensus says that these products make it easier for consumers to get through the day without smudging or smudging.

The future of beauty and cosmetics lies in ease of use

Who knows if cosmetic consumers are turning out to be lazy or if they have always preferred easy-to-use products, but the pandemic has definitely changed their demands. Modern beauty and cosmetics consumers are looking for products that they can use quickly with minimal fuss or involvement on their part, especially when it comes to self-care.

Data derived from Clootrack’s beauty and cosmetics customer experience tracking shows what really changed the beauty industry in the aftermath of the Covid-19 pandemic. In a study of nearly 388,000 customer reviews from e-commerce buyers, ease of use emerged as the most critical factor influencing purchasing decisions in the beauty and cosmetics industry. Believe it or not, we all know why.

We have all been through the difficult times that Covid has brought to our lives. It disrupted virtually every aspect of our lives, including our beauty routines. As most of us were confined to our spaces, the service industry across all sectors had to suffer a huge setback. But even during these times, the global beauty and cosmetics industry that includes skincare, haircare, makeup, fragrances, and hair tools and accessories has actually accelerated in many ways. .

As stress took over the mundane routines of millions, beauty and grooming lovers were forced to figure things out for themselves. This basically meant becoming your own “hairdresser”, “dermatologist” and “manicurist” as salons and spas closed overnight. Growth in the beauty and cosmetics space is largely driven by multiple factors, including environmentally friendly products, chemical-free products, and easy-to-use products. However, reviews of genuine products clearly indicate that critical factors such as price and quality of the product diminish the main pleasure factor, i.e. the ease of use of the product.

Monika Blunder, celebrity makeup artist and founder of Monika Blunder Beauty, believes “less is more” and explains how simple, easy-to-use products can be used for subtle touch-ups to give the look of flawless skin without having to finish with a correlative gaze for eyes or lips. This is exactly what the recent study on beauty and cosmetic products illustrates, which talks about the main stimuli that trigger online purchases in the American beauty market.

Source: Clootrack, beauty and cosmetics customer experience monitoring tool

The data is very clear: ease of use is the most sought-after feature in cosmetics in 2021. Clearly, women are resorting to purchasing easy-to-use cosmetics to reduce their trips to salons and be in security. These changes resulting from the COVID-19 crisis are likely to be permanent. A beauty business that understands and takes substantial action is more likely to emerge victorious. And guess what, now they know that victory in the battle for beauty product superiority comes from using three little words: Ease of Use.

What do customers mean by ease of use?

But there is more to these findings, something that can help brands improve customer satisfaction and achieve their business goals in the near future. The detailed report also shows which factors are now driving customer experience in the beauty and cosmetics industries and brands have a key takeaway.

What are the driving factors of customer experience in the beauty and cosmetics industries?

Source: Clootrack, beauty and cosmetics customer experience monitoring tool

97% of customer reviews in this category favor cosmetic products that are easy to use and “simple to apply”. If we go into detail, a product that comes with an easy process, glides on effortlessly while applying, and can be washed off easily are the main factors for cosmetic buyers. Well, after going through the insightful results of this Clootrack market report, we can say that brands that have figured out this secret have proven to perform better than many other brands that don’t have a consumer-centric approach. This leaves us with one last question.

Is “ease of use” the biggest driver of customer experience across all beauty product categories?

Especially yes! With the exception of skin care and makeup, other categories including hair care, hair tools and accessories, foot, hand and nail care, and shaving all showed that the ” ease of use” was the primary driver of enjoyment.

About Clootrack

Clootrack is a unique intelligent customer experience analytics platform developed for high-stakes businesses and decision makers. Their powerful AI-powered engine collects and analyzes billions of consumer reviews to help customers make the most important decisions in real time.

Clootrack’s customers include small and medium businesses in the United States, Canada, Europe, Asia and Africa. Clootrack has branches in the major cities of India, Bangalore and Kochi, and Colombo, Sri Lanka.

Media contact:
Shameel Abdulla (CEO)
[email protected]

Weekly Recap: Target Adds New Beauty Brands, Fenty Named Beauty Company of the Year and More

Here’s your weekly recap: the most viewed stories on our site for the week ending February 12, 2022.

Last week, Target introduced nearly 40 new beauty brands, including own and black-owned brands, in-store and online. Half of the new brands are exclusive to Target, with hundreds of new options for hair, nails, makeup, skincare, bath and body.

Additionally, Rihanna’s Fenty Beauty was named Beauty Company of the Year by Beauty Packaging. Don’t miss the story where we take a look at some of Fenty’s packaging highlights in 2021 and share insights from global brand design leaders in the cosmetics industry.

In financial news, Famille C Venture, a French investment company founded by Prisca Courtin-Clarins under the aegis of Famille C, the Courtin-Clarins family holding company, has agreed to acquire own make-up brand Ilia Beauty.

Here are our 10 most viewed stories from the past week:

1. Top 50 Cosmetics Companies Ranking

2. Target adds 40 new beauty brands

3. Ranking of the 50 best cosmetic companies 2021

4. Fenty Beauty Launches Icon Refillable Lipstick

5. Rihanna’s Fenty Beauty is our Beauty Company of the Year

6. The biggest beauty industry deals and acquisitions in 2021

7. The best beauty brands in the US – ranked by Cosmetify

8. Ilia Beauty is acquired by Family C Venture

9. Entrepreneur Lisa Barlow sells beauty brand N+B to Channel Op.

10. L’Oréal Actions 2021 Annual Results

Thanks for reading our latest news. We will have a new list for you next Monday.

Have a good week!

Coty and L’Oréal see fragrance boom, while Unilever plans to buy more beauty brands

Coty Inc., the L’Oréal group and Unilever all released quarterly results this week, with notable sales growth across the board.

Highlights included the substantial rebound in fragrances, as noted by both Coty and L’Oréal, as well as the continued importance of the Chinese market in driving sales growth for all beauty brands and divisions. Unilever faced a tense earnings call, given the poor public performance the consumer goods conglomerate has faced over the past year. But company executives have also expressed a clear desire to invest and add more beauty brands to its portfolio, as this is seen as key to the company’s long-term success.

Glossy has rounded up the latest earnings, breaking down the highlights of each.

Coty Inc.
Coty announced its fiscal 2022 second-quarter results on Tuesday, noting that net revenue rose 12% from its prestige and consumer beauty units. This matched the growth forecast. The Prestige Beauty unit saw a 12% year-over-year sales increase, while Consumer Beauty sales were up 11% year-over-year. The earnings report noted that retail sales in travel doubled in the first half of the fiscal year, compared to the same period in 2021. Sales of Prestige fragrances increased by double digits in the second quarter, almost all brands contributing to it.

During the earnings call, CoverGirl, Rimmel and Max Factor were repeatedly cited as drivers of the Consumer Beauty unit. CoverGirl notably launched skincare in November 2021 and added actress America Ferrera as a brand ambassador. CoverGirl also took part in an Amazon shopping livestream alongside nail brand Sally Hansen, generating 1.6 million views and 3 million impressions.

“The idea isn’t to just launch another mascara or another moisturizer,” Coty Inc. CEO Sue Nabi said on the earnings call. “Coty’s vision is to build categories hand in hand with retailers. And that’s exactly what we did on Consumer Beauty… CoverGirl [regained] market share in the United States for 26 weeks out of the last 40 weeks, because we decided that we were going [categorize the brand] of its own beauty.

On the Prestige Beauty side, Gucci Beauty received an extended call during the earnings call. Nabi said Gucci makeup sales had doubled in stores and DTC e-commerce accounted for more than 50% of sales. Gucci makeup sales in China have tripled year-on-year, and makeup sales in China now exceed Gucci fragrance sales. In both the second quarter and first half of fiscal 2022, Gucci makeup sales more than doubled year-over-year.

L’Oreal Group
The L’Oréal group announced phenomenal growth in its fourth quarter and full-year 2021 results on Wednesday, with sales up 15.3% to just over $37 billion. All four beauty divisions grew in 2021, with active cosmetics – including brands like La Roche Posay, SkinCeuticals and CeraVe, among others – leading the pack. They saw their sales increase by 31.8% year-on-year compared to 2020 and by 56.6% compared to 2019. However, L’Oréal Luxe is now the largest division of the group with more of $12.3 billion in sales, surpassing the consumer products sector. Luxe fragrances enjoyed “remarkable” success, according to the earnings report, with sales up 27% year-over-year.

“There are several reasons for [the success of fragrance]. First, perfume is linked to new consumption behaviors, centered on pleasure and well-being. Secondly, perfume allows you to regain a social life, just like makeup. All customers around the world wanted to return to a more active social life,” said Cyril Chapuy, Chairman and CEO of L’Oréal Luxe, during the earnings call. “But there are also fundamentals [behind] fragrance growth, [which] is the explosion of the Chinese market.

Despite strong sales growth, L’Oreal shares were down on Thursday on investor concerns that higher marketing spending was cutting profitability. Jefferies equity analyst Molly Wylenzek said in her equity research that she expects marketing spend to be overlooked by the public market. L’Oreal increased advertising and promotions in the second half, spending approximately $2.29 billion on marketing in 2021, an increase of 1.9% over 2020. Nicolas Hieronimus, CEO of L’Oreal Group, justified this increase during the earnings call.

“In this rebound year, we rebalanced a bit to allow (the consumer products division) to invest more heavily in their brands, and it paid off,” he said.

Unilever released its results for the fourth quarter of 2021 and full year 2021 on Thursday, with sales for the beauty and personal care units rising 3.8%, including 3.0% due to price increases and 0.8 % increases in sales volume. All categories grew except for skin cleansing, which declined following strong demand the previous year. The prestige beauty unit, which includes Tatcha, Hourglass Cosmetics and Paula’s Choice, among others, saw double-digit growth across all brands as channels reopened, with e-commerce a strong contributor. Overall, Unilever’s e-commerce growth was 44% and now accounts for 13% of Unilever’s sales.

Beauty and Personal Care underlying operating margin remained flat, with high material palm oil inflation having a particularly strong impact on gross margin, despite product price increases. Brand and marketing investments were lower overall due to setbacks in Europe and Southeast Asia, where Covid-19 restrictions impacted sales and marketing opportunities.

Of course, all the new beauty neutrals were juxtaposed against the backdrop of Unilever’s troubles. Unilever lost a bid for GlaxoSmithKline’s consumer goods unit after the company rejected a $67 billion bid in late January. Following the news, it was revealed that activist investor Nelson Peltz had bought an undisclosed stake in the company and that Unilever would cut 15% of its senior management jobs, resulting in the loss of 1,500 positions.

“After months of careful consideration, the board concluded that accelerating our transition to consumer health, wellbeing and beauty as two highly attractive adjacencies would position Unilever for faster growth. for decades to come,” Unilever CEO Alan Jope said when the results were released. to call. “This was the origin of what were to be confidential discussions with GSK and Pfizer.… We are absolutely committed to moving the portfolio to these attractive spaces of beauty and consumer health and well-being, but we are more patient [now] with how we get there.

Halo Infinite fans buy nail polish for Halo Infinite skin, get Forza Horizon 5 skin instead

Halo fans were left disappointed after buying nail polishes for sleek Spartan skin, only to find out the included cosmetics were for Forza Horizon 5.

Early 2022 saw Microsoft announce a neat collaboration between Xbox and nail polish brand OPI, with verifiable shade names like You Had Me At Halo, N00berry, and Can’t CTRL Me. The announcement also promised a cool Halo Infinite and Forza Horizon 5 cosmetics for those who spent some money on polishes. The Halo cosmetic is a shimmering Spartan recolor with a radiant look, while the Forza Horizon 5 cosmetic is a gorgeous sunset shaded livery.

See more

They’re both undeniably stylish, but some Halo fans felt a bit cheated after only receiving codes for the Forza cosmetic (thanks, Kotaku). While the current terms and conditions on OPI’s site state that codes for the Halo Infinite cosmetic are only available through Amazon (Forza Horizon 5 skin is from Ulta purchases), a quick look at Wayback Machine shows that these conditions were not originally listed. The whole thing has caused confusion, leading some to make duplicate purchases to get the desired in-game cosmetic.

As if things weren’t already a bit of a mess, it turns out that the OPI Halo skin isn’t even in the game yet. Players won’t be able to use the cosmetic until a game update, due no later than March 1.

I’m a huge fan of this collaboration – beauty and gaming are two of my main hobbies, so it’s always really cool when worlds collide – so it’s a shame it seems to have been missed by a bad communication. Hopefully, this won’t discourage future collaborations with beauty brands.

Atelier Cologne leaves, Samuel L. Jackson honored, Shinola’s mattress – WWD

Atelier Cologne is pulling out of the United States and Canada, the brand announced Thursday in an email to customers obtained by WWD.

The email stated that Atelier Cologne was “entering a new chapter for the brand to create even more modern and elevated scents to inspire the next generation of fragrance lovers”, and that to “return with an all new Atlelier Cologne”, the company will withdraw from the United States and Canada by mid-March.

Online and in-store operations in the United States will be closed. Currently, Atelier Cologne is offering 40% off on its website.

Atelier Cologne was acquired by L’Oréal in 2016, at a time of heavy niche fragrance offerings. At that time, industry sources estimated the brand had between $55 million and $60 million in wholesale revenue.

Atelier Cologne was launched in 2009 by Sylvie Ganter and Christophe Cervasel, who elevated cologne into fragrances containing higher concentrations of essential oils, called Colognes Absolues.

A L’Oreal spokesperson did not immediately respond to a request for comment.

Some niche beauty brands have encountered problems after their acquisition, especially since the outbreak of the coronavirus. L’Oreal competitor Estée Lauder Cos. recently closed Becca and Rodin Olio Lusso, acquired in 2016 and 2014 respectively. — ALLISON COLLINS


Samuel L. Jackson is the Chairman’s Award recipient for this year’s NAACP Image Awards. The actor will be honored at the 53rd annual awards show, which will air on BET on February 26.

Samuel L. Jackson
Lexie Moreland/WWD

The Chairman’s Award recognizes accomplished creatives who use their platform for public service. Past winners include John Lewis and Ruby Dee, Danny Glover, Tyler Perry, then-President Barack Obama and Maxine Waters.

“Many may not know that prior to his acting career, Jackson was an outspoken activist in the civil rights movement in the 1960s, even serving as an usher at the funeral of Martin Luther King Jr. His continued public service and his advocacy for social change makes him an excellent recipient of the President’s Award,” said Leon W. Russell, Chairman of the NAACP National Board of Directors, in the announcement of the award.

Over his decades-long career, Jackson appeared in more than 100 films, with notable roles such as Spike Lee’s ‘Jungle Fever’ and Quentin Tarantino’s ‘Pulp Fiction’ earning him an Academy Award nomination for Best actor in a supporting role. Jackson – who remains one of the highest-grossing actors in the world – will also receive an Honorary Academy Award this year, along with Elaine May and Liv Ullmann.

The actor has a busy year ahead of him. Jackson’s many projects on file for 2022 include Matthew Vaughn’s spy film “Argylle,” a Marvel series, and “The Last Days of Ptolemy Grey” for Apple TV+. —KRISTEN TAUER


In what could be considered another example of brands aimed at home customers, Shinola has partnered with Serta to create the 313 mattress collection. The Detroit-based accessories and lifestyle brand is all about rebuild his hometown and the numeric name is his area code.

Shinola Hotel

The Shinola Hotel in Detroit.

The three-style collection is meant to showcase Serta’s philosophy of comfort. Shinola’s design influence can be seen in its lightning bolt logo which is embroidered on the mattress and the bold striped trim.

After entering the home category a few years ago, Shinola has found the segment very successful, according to Shinola’s vice president of creative design, Ruthie Underwood. The brand also owns a hotel in Detroit that opened in late 2018. Serta isn’t exactly an unknown partner, as the company provided a different style of Serta mattress for the hotel. The company does not plan to open more hotels at this time, Underwood said.

The 313 memory foam mattress is offered in twin XL, queen, and king/California king sizes with retail prices ranging from $890 to $1,500. Style 313 ships to buyers in a box so a box spring is not required. Underwood said part of the appeal of the collaboration was not necessarily to deliver a high-priced item. It was more about expanding the relationship with Serta and creating a quality mattress for the home, she said. The 313 mattresses will be sold through Shinola and Serta locations, as well as the Shinola home store in Detroit and select home-related stores. At this point, the company has no plans to sell its 313 mattress to hotel guests, as some major hotel chains do.

Looking ahead, Shinola is gearing up for the launch of a new women’s platform, more products and the expansion of its US portfolio, “very carefully selected products that are made in the USA,” said said Underwood. — ROMARINE FEITELBERG


Missoni and ACBC have renewed their partnership to release a second drop of sustainable sneakers.

Initiated last year, the collaboration between the Italian luxury house and the Milanese start-up specializing in the design and production of eco-responsible shoes has expanded with a limited edition style with vintage accents.

Called Basket, the sneakers revisit an archive model designed by the brand’s founder Ottavio Missoni in the 90s with sustainable materials. Entirely made in Italy and offered in low-top and high-top versions, the trainers feature a fruit peel upper, inner lining and heels made from recycled plastic bottles and soles mixing rubber and corn-derived materials.

Featured in primary color combinations as well as more muted accents in teal, lilac and light blue tones, the style also bears Missoni’s signature logo and zigzag pattern.

The Basket sneakers launched at physical and online Missoni and ACBC stores on Wednesday, retailing at 385 euros and 395 euros for the low-top and high-top versions, respectively.

The new Basket sneakers from Missoni and ACBC.

The new Basket sneakers from Missoni and ACBC.
Courtesy of Missoni

ACBC – the acronym for Anything Can Be Changed – was created by Gio Giacobbe and Edoardo Iannuzzi in 2017 via Kickstarter, and last year became the first Italian footwear company to achieve B Corp certification. The firm has collaborated with EA7 by Giorgio Armani, Alice + Olivia, Love Moschino and Save the Duck, in addition to Missoni. —SANDRA SALIBIAN


Fanatics is ready to help college athletes capitalize on their images and likenesses.

Fanatics, the nation’s largest licensed sports retailer, is teaming up with OneTeam Partners to launch a co-branded jersey program featuring the name and number of current student-athletes, beginning with the fall college football season .

OneTeam, which specializes in marketing athletes’ group rights, will work with Fanatics to offer current college football players the opportunity to be compensated for their inclusion in officially licensed jersey customization programs.

Last year, student-athletes across the country won the right to earn money from their names, images and likenesses, or NILs, following a change in NCAA policy.

Fanatics and OneTeam Partners logo

The logo of the new partnership.

Although the Fanatics and OneTeam initiative starts with football, it is expected to expand to other sports in the future.

“As the commercial landscape continues to develop for college athletes, their collective value is only beginning to be realized,” said Malaika Underwood, senior vice president of licensing at OneTeam. “Our goal has been to create large-scale licensed product programs that would otherwise not be possible without group rights. The Fanatics Jersey Program, which will cover schools and eventually both men’s and women’s sports, will give fans the opportunity to purchase their favorite college athlete’s jersey and is exactly the type of thing we can help bring to market. What we bring on the athlete side is in addition to Fanatics’ existing strong partnerships with most major colleges and universities.

Fanatics already partners with more than 150 colleges and universities across the country, selling products online, in physical stores inside stadiums and arenas, and through wholesale channels.

“Large-scale group rights for college athletes is the only way to move this agenda forward,” said Derek Eiler, executive vice president of Fanatics College. “OneTeam is the perfect partner because of its expertise in group licensing and its thoughtful approach to the university. Aligning with OneTeam was a critical step in developing a scalable and effective college football jersey program. We are excited to create an even deeper connection between schools, college athletes and fans through licensed products.

Fanatics will offer customizable Nike, Adidas and Under Armor football shirts and OneTeam will manage group rights for athletes, who can choose to participate through the Compass NIL app.

OneTeam was launched as a joint venture between the NFL Players Association, MLB Players Association and RedBird Capital Partners to maximize the collective value of athlete rights in the areas of group licensing, marketing, media and investments. — JEAN E. PALMIERI

Hailey Bieber’s Beauty Mark Is Almost Here, That’s What We Know So Far

Over the past few years, myriad celebrities, including Selena Gomez, Harry Styles, and Ariana Grande, have launched their own makeup and beauty brands, and so far, it looks like 2022 will continue that trend. In a recent interview with WSJ Magazine, model and media personality Hailey Bieber has revealed that she too will be throwing her hat in the ring. Although she’s been teasing her own line for some time, she informed readers that her brand, which will be called Rhode, is nearly complete and almost ready to launch.

This content is imported from Instagram. You may be able to find the same content in another format, or you may be able to find more information, on their website.

However, rather than being a traditional makeup or skincare line, the Bieber brand will focus on one thing: glowing skin. Considering the creative director is a California girl at heart and constantly flaunts her flawless, glowing complexion on Insta, it just seems fitting. While she didn’t reveal a specific launch date or give intimate product details, she promised the brand would be unveiled within a year. Likewise, in a recent bikini photo on her IG with the caption “Glazed [donut] skin all 2022. Tell a friend,” Bieber briefly tagged the mark, before unchecking it for some unexplained reason. Despite the mysterious missing label, the caption alone undoubtedly gives some insight into the line’s primary skincare focus.

As for pricing, she informed readers that her products will be comparable in cost to other celebrity beauty lines such as KKW Beauty and Kylie Cosmetics. Even though Bieber has seemingly hid her brand in secrecy, the few details she’s revealed so far give us a good idea of ​​the product line and theme. And, given her enviable complexion and significant social media presence, Rhode Beauty is sure to be one of the biggest and most exciting launches of 2022.

Consumer tests: from product evaluation to performance evaluation

Consumer testing has been applied to testing various personal care products such as skin care, hair care, sun care, makeup, or toiletries. targeting a multitude of consumer types. With the digitized evolution from how to shop, but also the personification of personal care itself, these testing methods address the importance to beauty brands of be closer to consumers and their new expectations around the world.

Multi-criteria approach

Since the origin of the Beauty industry, consumer tests have offered the possibility of scientifically evaluating, globally or separately, simultaneously, the tolerance, organoleptic properties, insights, perceived performance and overall satisfaction of products.

For two years and the appearance of Covid, consumer perceptions have been very important elements in measuring the impact of wearing a mask on the properties of the face care (moisturizer, foundation, non-comedogenic). It is the best way to know better the performance of skin care when the conditions of temperature, pH, Co2, friction change noticeably.

Claims evaluated by consumer testing must not be misleading and must provide sufficient grounds for consumers. IN EU, UK and ASEAN – depending on specific claims for US, Canada, Korea, Japan and China – they must comply with the 6 common criteria provided for in EU Regulation 655/2013, which include compliance with legislation, truthfulness, evidence, adequate and verifiable, sincerity, fairness, informed choice. Information such as name, description, brands and images must be useful, clear, fair, truthful, understandable and objective.

The information obtained through these consumer tests is used for a variety of purposes, including screening of prototypes, competitive evaluations, product development, objectification of tolerance and efficacy. It allows to justify all types of claims on all types of subjects for finished products but also for active ingredients.

The multiple advantages of these protocols

Good cost/results ratio for a fast and reliable methodology,

- Large panels targeting different types of consumers and ethnicities all over the world,

- Dedicated terminology and specific questionnaire. Variety of self-assessment systems: scales, all that applies (CATA) check question with simple comparative tests and structured questions regarding the extent of acceptance.

- Knowledge of the behaviors behind shopping habits and beauty routines.

- Digital Process and Imaging Opportunity with complementary mobile devices and software: Head scan…

Study results with many benefits

- Multi-criteria evaluation: tolerance, efficacy, texture,

- Expert control and statistical analysis and scientific data,

- Easily understood by consumers.

The personal care industry is aware that more information is needed to determine why products are well received by consumers. For product development and the definition of marketing and communication strategies, this information is crucial to ensure that the product experience corresponds to the branding and the product message. Additionally, these test protocols help both marketing and R&D teams, providing a great opportunity to better understand consumer satisfaction. It helps to communicate better with target users and increase market success. Finally, the product whose safety and effectiveness have been evaluated by the panels becomes a more reliable option in the minds of consumers.

Arcaea unleashes the power of biology for beauty products

Some big beauty brands are betting on a biology-focused startup. Founded by MIT graduate and beauty industry veteran Jasmina Aganovic, Arcaea uses DNA sequencing, biological engineering, and fermentation to create new beauty ingredients and products.

Aganovic’s vision has caught the eye of some big names in business and beauty. Last year Arcaea raised $78m Series A from Cascade Investment LLC, Viking Global, Chanel, Givaudan and Wittington Ventures.

Aganovic, who also founded Mother Dirt, says her goal is to “develop the cosmetic lab of the future” and create a “biology-driven beauty company.”

The company notes that today’s beauty products rely on ingredients extracted from petrochemicals, plants and animals. Over the past 200 years, these ingredients have shaped the entire supply chain, including formulation, claims and marketing, according to Arcaea. Large-scale innovation will be needed to address growing sustainability issues while facilitating broader definitions of beauty and new product experiences. Arcaea’s approach leverages the power of biology to not only create a non-extractive future for ingredients, but also to access previously unimagined product potential.

The name Arcaea comes from the root “old” and “show the way”. The Paradox recognizes the fundamental premise of Arcaea: to look to nature’s most powerful and primordial technology to engineer a more stable future. Arcaea is also a nod to Achaeabacteria, a primary kingdom of life that ironically was only recently discovered.

Best Gel Eyeliner – KXAN Austin

Which gel eyeliner is the best?

Although you’re a fan of pencils or liquid eyeliners, these aren’t the only formulas worth including in your makeup collection. Gel eyeliners have rich, creamy consistencies and buildable formulas that let you create countless looks, from razor-sharp wings to ultra-fine lower lash lines.

Several varieties of gel liner are available, ranging from paint pots to mechanical pencils. If you’re looking for a versatile formula, KVD Beauty Super Pomade Vegan Eyeliner can even be used as an eyebrow color or eye shadow.

What to know before buying gel eyeliner

What is gel eyeliner?

Gel eyeliners have rich, creamy consistencies that glide on lids without tugging or skipping. They dry out much less than traditional crayons and are more forgiving than liquid crayons. Most formulas are long lasting because they are water resistant or waterproof, making them suitable for everyday eyeliner or for special occasions.

Types of gel eyeliners

Many gel eyeliners come in jars and are applied with tapered eyeliner brushes. Others offer traditional or mechanical pencils that offer quick and easy applications. A handful of liquid gel coatings have brush or felt tip applicators. They have slightly thicker and smoother consistencies than regular liquid liners.

Tips for applying gel eyeliner

If you’re new to using gel eyeliner, there are a few tips to keep in mind to get the most out of your application.

  • Use an eyeshadow base with a gel liner to prevent formulas from smudging or migrating.
  • Invest in a professional-grade liner brush for precise application. Some people prefer flat angled brushes, while others prefer curved or tapered brushes.
  • To prevent the gel eyeliner from drying out, always make sure the jar or pencil is well covered with the lid or cap.

What to look for in a quality gel eyeliner

Common ingredients

Because gel eyeliners share the same consistency, it’s no surprise that they contain similar ingredients. Many formulas contain common ingredients like cyclopentasiloxane, silica, talc, isododecane, dimethicone, kaolin, and polyethylene. Some gel eyeliners are vegan or cruelty-free, while others may include plant-based ingredients. Gel liners suitable for sensitive skin are often formulated without artificial fragrances, parabens, sulfites, phthalates, or gluten.

Long-lasting formulas

Almost all gel eyeliners have long-wearing formulas that can last between eight and 24 hours. Some formulas are water resistant and can repel light amounts of moisture. Others are waterproof and repel more intense moisture exposure, such as raindrops, snow, high humidity conditions, or tears. A few gel liners are advertised as “stain resistant,” meaning they are less likely to migrate on their own or if lightly rubbed.

To finish

Most gel eyeliners have a glossy, light-reflecting finish, making them a popular choice for dramatic looks. Some gel liners, however, have more subdued gloss finishes. While they still deliver drama, they have less of an “in-the-face” finish. As a result, some people prefer gel liners with these understated finishes for daytime looks.

shade variety

Black remains the most popular gel eyeliner color, followed by dark brown. Some makeup brands only offer gel eyeliner in these two colors, while others, like MAC, KVD Beauty and Inglot, offer up to a dozen or more shades. Along with other popular hues like navy blue and charcoal, their collections include bolder colors like burgundy, pink, light blue, green, or white.

How much you can expect to spend on gel eyeliner

Drugstore gel eyeliners start at $5, and if you spend closer to $8, you’ll find several popular formulas from top brands. Gel eyeliners from high-end beauty brands cost between $18 and $30, and a few outliers can approach $35.

Gel Eyeliner FAQs

Do all gel eyeliner pots come with liner brushes?

A. No. While many drugstore formulas sell jars with mini brushes, it’s less common to see similar sets from high-end beauty brands. Most often they sell pots and brushes separately. That said, some high-end beauty brands sell brushes specifically designed to apply their gel liner.

Can I use gel eyeliner if I have oily skin?

A. Many people with oily skin use gel liner, only they help set it with eyeshadow primers and makeup setting sprays. However, some people with oily skin may find that some gel formulas may be too oily for their skin. In some cases, gel liners can contribute to excessive oil production around the eyes.

What are the best gel eyeliners to buy?

Top gel eyeliner

KVD Beauty Vegan Super Pomade Eyeliner

What do you want to know: This vegan eyeliner, a perennial favorite, has a smooth, creamy consistency perfect for creating wings.

What you will love: The waterproof liner has a bold, opaque pigment that lasts all day without flaking or migrating. You can also use it as eyebrow color and eye shadow. The liner is available in over 16 shades, far more than most gel liners. It is also cruelty-free and vegan.

What you should consider: The gel eyeliner jar does not come with a brush, and the jar may dry out before you use it.

Or buy: Sold by Ulta

Top gel eyeliner for the money

L'Oreal Paris Infallible Lacquer Gel Eyeliner

L’Oreal Paris Infallible Lacquer Gel Eyeliner

What do you want to know: If you are looking for an introductory gel line, this L’Oreal variety is ideal as it comes with a brush.

What you will love: The liner has a glossy lacquer finish that photographs well. It is a 24-hour formula that holds up well to moisture and humidity. The set comes with a tapered brush that makes ultra-fine lines and razor-sharp wings.

What you should consider: The eyeliner is a little drying, which isn’t ideal if you already have dry skin.

Or buy: Sold by Amazon

Worth checking out

Bobbi Brown Perfectly Defined Gel Eyeliner

Bobbi Brown Perfectly Defined Gel Eyeliner

What do you want to know: Bobbi Brown Gel Liner offers the best of both worlds with pencil-like application and a rich gel consistency.

What you will love: This mechanical gel liner is easy to sharpen with just a few twists. The long-wearing formula lasts up to 12 hours without fading. Because its texture is creamy and silky, it is appreciated by dry or mature skin.

What you should consider: When applied to the lower lash line, it may smudge or migrate throughout the day.

Or buy: Sold by Ulta, Sephora and Macy’s

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Sian Babish writes for BestReviews. BestReviews has helped millions of consumers simplify their buying decisions, saving them time and money.

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Hailey Bieber just hinted at her own skincare line (again)

After a steady stream of celebrity beauty line announcements (most recently MGK and Harry Styles), Hailey Bieber keeps reminding us that she’s about to dip her toes in the skincare pool, too. After rumors started circulating last year that Bieber was launching a line of beauty products under his middle name, Rhode, we’ve only received drops and drops of information about the upcoming line, as her fans’ anticipation is only growing. Now, it looks like we should hear more information soon, with the model posting a teaser to her Instagram. “Icy skin 🍩🍩 all 2022. Tell a friend.” she captioned her photo in a bikini with glowing, wet skin, and a handy tag from Rhode Skin’s Instagram account.

Bieber has been teasing the skincare line for months, speaking to Demi Lovato on their podcast, 4D With Demi Lovato, back in September. “‘I’m going to get into the beauty world and start a business that’s been really exciting,'” she said in the episode. the first time I know that’s where I’m supposed to be and that’s what I’m supposed to do.

Bieber has previously shared her personal skincare journey, discussing her experience with adult acne in 2020 and detailing her “glazed donut” routine on her YouTube account last year. She also (unsuccessfully) filed several trademarks for beauty brands in the past, including “Bieber Beauty” before successfully filing one for Rhode Skin – and realizing the Bieber Beauty name had already been taken by her own husband. She’s clearly been planning the move for a while.

Although Rhode Skin’s Instagram account doesn’t have a single post yet, it already has over 43,000 followers, which no doubt suggests that people are eager for the new line’s release. After providing us with lockdown skincare tips on her Instagram, Bieber has earned her place as a skincare guru in the making, but it’s unclear when the launch date will be (yet). We’ll have to stay tuned to Bieber’s social media for any updates and hold tight for products that can give us that glazed donut shine.

LG H&H Brands Launch Strong Personal Care Products for Four Brands to Boost Green Credentials

By developing strong products, LG Household & Health Care (LG H&H) said it can reduce its dependence on plastic packaging.

For example, its beauty bars are packaged in paper while the toothpaste powder is packaged in a metal jar.

In addition, the solid format would reduce water consumption, transport and packaging costs.

According to the company, a 100 gram beauty bar can be as long as a 600 gram bottle of liquid soap.

The company worked with Donggubat, a social enterprise that hires people with special needs and specializes in producing strong personal care products.

Donggubat has previously collaborated with Olive Young, Atomy, Aromantica, and Unpa to create various solid beauty products. She also manufactures and sells her own solid beauty products.

In this case, it has partnered with LG H&H to develop a body and face bar for Veilment, shampoo bars for Dr. Groot and Elastin, and toothpaste powder for Himalayan Pink Salt.

According to LG H&H, the formulations are biodegradable and use a range of ingredients, such as ceramide, hyaluronic acid, peptides as well as botanicals.

Under the Dr. Groot brand, the company has developed an anti-dandruff shampoo bar for weakened hair. The formula contains biotin and caffeine as well as botanicals like houttuynia cordata, or heart leaf.

Plus, it also uses alpha hydroxy acids and beta hydroxy acids along with its patented anti-dandruff ingredient to fight dandruff.

As the name suggests, Himalayan Pink Salt Powder Toothpaste contains Himalayan Pink Salt to prevent bad breath and gum disease.

Go green

LG H&H is a South Korean personal care conglomerate that owns a slew of international beauty brands, including History of Whoo, The Face Shop and Su:m37.

The K-beauty giant said its zero-waste product launches reflect the growing green consumer movement among its beauty consumers.

These launches are in line with LG H&H’s Social Governance (ESG) goals to promote resource recycling and promote a circular economy.

The company has set a goal to use 200 tonnes of recycled plastic in its products by 2025.

This follows the company’s foray into recycled beauty in September, when it signed a memorandum of understanding (MOU) with Korean start-up Urban Miners to explore how to recycle discarded coffee grounds as raw material. first for its cosmetics.

LG H&H has also developed the Perioe Hempharmx toothbrush which is made from an eco-friendly resin made from raw materials extracted from naturally biodegradable corn starch.

Additionally, it aims to increase the number of clean beauty products in its portfolio.

By 2025, it expects 50% of products to be clean beauty products, meaning products will need to consider its environmental footprint.

The company completed the product lineup of its first-ever vegan makeup brand, Belif x VDL in November, adding seven more products to the existing lineup.

7 Indian beauty products to watch in 2022

Making the right buying choices and being more aware is key. The beauty industry is booming, but it has an impact on the environment. Our shopping habits have the ability to influence change, especially when it comes to what we buy on our top shelf. Besides being able to treat our skin issues, ensuring a beauty brand is cruelty-free and vegan can help change the narrative. Check out these Indian beauty brands that promise to save the planet one beauty product at a time.

Best Indian Beauty Brands to Invest in 2022

Pahadi Local’s Pure Apricot Kernel Oil is sourced from orchards in Upper Himachal Pradesh. This oil is non-greasy and non-sticky, and it absorbs quickly into the skin. Gutti Ka Tel is rich in antioxidants as well as vitamins A, E and C. It has a nutty scent which is not as long lasting as its moisturizing effects.

Use The Coconut People‘Coconut & Coffee Body Scrub’ to get rid of the wear and tear on your body after a hard day’s work. The richness of coffee beans mixed with the beneficial care of coconut exfoliates dead cells and re-energizes the texture and tone of your skin.

If you suffer from these skin issues, this Sea Buckthorn Face Serum from Mitti Se is a great choice. It eliminates fine lines and wrinkles, makes the skin supple and firm, cleanses the skin from within, gives a fresh glow, for all skin types.

This 100% pure and organic cold-pressed Carrier castor oil is obtained by pressing castor beans. It is rich in essential fatty acids, minerals and vitamin E. It controls hair loss, deeply conditions dry and damaged hair, helps lock in hair’s natural moisture and revives hair follicles for better hair growth. hair.

A moisturizing cleanser and conditioner infused with aloe vera, green tea and neem, Khadi Intense Cleanse Pack Natural Hair Cleanser and Conditioner helps gently cleanse dirt and remove oil from the scalp. It also helps strengthen hair follicles making hair smooth and voluminous. It also helps maintain healthy scalp as it contains antibacterial and cooling agents that relieve scalp irritation. Its concentration of vitamin E helps nourish the scalp. This product is well worth the money.

This “Intensive Hair Therapy Oil” is an Ayurvedic hair oil, prepared with aromatic and medicinal curry leaves and hibiscus, and it is an excellent remedy for hair loss and premature graying. It deeply nourishes the hair, encourages hair growth and makes it shiny and strong from the roots with a blend of powerful nutrients such as Bhringraj, Triphala, Brahmi, Nagarmotha and Methi Seeds soaked in sesame, coconut, almond, and mustard.

This is a fabulous natural face pack from VAADI Herbs it is a skin lightening treatment that also reduces skin blemishes and removes pigment spots from the skin.

All images: courtesy marks and Shutterstock

Good Glamm acquires majority stake in beauty and personal care brand Organic Harvest

Good Glamm Group, a content-to-commerce conglomerate, announced on Sunday that it has acquired a majority stake in beauty and personal care brand Organic Harvest, for an undisclosed amount.

Good Glamm will invest extra 75 crore in brand growth. The transaction marks Good Glamm Group’s foray into the bio PCB category, according to a statement.

“Organic Harvest was primarily an offline first brand. Now, as part of the Good Glamm Group, Organic Harvest will be able to leverage the group’s large digital audience,” said Darpan Sanghvi, Founder and CEO of Good Glamm Group.

Read also : “Our first principle is to build a brand with a purpose”

He added that Organic Harvest will have access to data-driven insights from the group’s content platforms on what consumers are looking for, as well as a strategic approach to influencer marketing with the full suite of services. and influencer marketing solutions from Good Creator Co to create meaningful campaigns with measurable results. RCI.

Sanghvi also said these campaigns will be integrated with Organic Harvest’s product development engine to accelerate the creation, launch and commercialization of skin and personal care products.

Launched in 2013 by Rahul Agarwal, Organic Harvest will continue to operate as an independent entity.

“Organic Harvest has over 700 employees. Yes, they have all been absorbed into the business. The Good Glamm Group-Organic Harvest partnership was born out of a shared vision to leverage content to commerce to exponentially grow organic BPC (beauty and personal care category).

“To go further, Good Glamm will invest even more 75 crore in brand growth,” said Organic Harvest CEO Rahul Agarwal.

He added that Organic Harvest has a current revenue rate of 75 crore and targets a revenue rate of 250 crores by March 2023.

Agarwal will work closely with Darpan Sanghvi, Priyanka Gill and Naiyya Saggi, co-founders of Good Glamm Group, as well as Sukhleen Aneja (CEO Beauty and FMCG Brands at Good Glamm Group) to accelerate Organic Harvest’s presence in India and globally. .

This acquisition continues the Good Glamm Group’s approach of acquiring innovative, fast-growing beauty brands in important BPC categories, and propelling them through a content-to-commerce strategy.

Brands associated with Good Glamm Group include MyGlamm, POPxo, Plixxo, BabyChakra, The Moms Co, ScoopWhoop, St Botanica, MissMalini Entertainment, Sirona Hygiene, Vidooly and Winkl.

Earlier this month Plixxo, MissMalini, Winkl and Vidooly parted company with Good Glamm Group. And, Good Creator Co, India’s largest creator ecosystem, was launched.

The Good Glamm Group’s current revenue is approximately $150 million and is expected to reach $250 million by March 2022. It completed acquisitions worth $270 million in 2021 using a combination of $100 million in cash and the balance of stock exchanges and earn-outs.

It is targeting IPO in FY23-24. In November 2021, Good Glamm Group entered the unicorn club with a valuation of $1.2 billion and raised $150 million from Warburg Pincus and Prosus Ventures. PTI SR HRS hours

This story was published from a news feed with no text edits. Only the title has been changed.

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6 Artists Who Launched Their Own Beauty Brands – Billboard

All featured products and services are independently chosen by the editors. However, Billboard may receive a commission on orders placed through its retail links, and the retailer may receive certain verifiable data for accounting purposes.

The list of celebrity-owned beauty brands keeps growing.

From hair care to nail polish and everything in between, musicians, models, influencers, actors and actresses have ditched beauty lines over the years, but things have seemed to skyrocket during the pandemic — which isn’t. not necessarily a bad thing, since most people were spending more time at home and prioritizing self-care.

Ariana Grande’s dream makeup line REM Beauty launched last fall and Becky G unveiled her makeup brand Treslúce in summer 2021, but the ladies aren’t the only ones making a splash in the world of beauty. Machine Gun Kelly, Harry Styles and Lil Yachty launched nail polish lines last year, and Pharrell launched its Humanrace skincare line in 2020.

To explore

See the latest videos, graphics and news

See the latest videos, graphics and news

With so many options to choose from, we’ve decided to narrow things down a bit to make it easier for you to shop for brands launched by your favorite music artists. Check out the list below, and for more beauty-related shopping recommendations, be sure to read our list of eco-friendly celebrity beauty brands.

Rihanna’s Fenty Beauty & Fenty Skin

When it comes to beauty and lingerie, Rihanna’s reign won’t stop. The billionaire beauty maven launched Fenty Beauty in 2o17. Since then, Fenty Beauty’s roster has exploded to include a range of Fenty Skin products, including toners, moisturizers, body butter, toning serum, and eye cream. And of course, Fenty Beauty’s must-have lip gloss bombs, foundations, highlighters and makeup brushes are a hit with makeup aficionados. If you’re looking to stock up, Fenty Beauty products are up to 70% off at Fentybeauty.com. You’ll want to move fast though, the sale ends January 24th.

Jennifer Lopez’s beauty JLo

Jennifer Lopez took her time creating JLo Beauty. The singer-actor spent more than a decade working on the brand before its official debut last year. Prior to launch, Lopez went through more than 100 product development cycles to carefully create her line of sumptuous serums, cleansers and hydrating cleansers designed to “work as hard as you do.” JLo Beauty sells for around $60 to $200. You can purchase JLo Beauty items from Amazon.com.

The rare beauty of Selena Gomez

Selena Gomez’s Rare Beauty line is designed to make you feel good, without masking the unique features that set you apart. The vegan and cruelty-free beauty line includes everything from lip paints and bronzer to makeup brushes and hair clips. You will also find primer, eyeliner, mascara and foundation in the Rare Beauty collection. And the best part? Everything sells for less than $30, including the best-selling Selena’s Favs 4-piece mini set (pictured above).

Halsey’s face

Makeup without rules. Halsey’s About Face line aims to enhance self-expression. The line contains high performance, vegan and cruelty-free products for your face, lips and eyes. Bestsellers in the range include About Face shadow sticks (available in pearlescent or matte) and Matt Fluid Eye Paint (pictured above) which is available in over a dozen vibrant colors.

Lady Gaga’s Haus Laboratories

Welcome to her Lady Gaga home! Mother Monster has always had a theatrical flair, so a makeup line seems like a natural fit for the pop star. The New York native credits “experimenting with makeup” for helping her tap into the inner confidence that inspired her to create Lady Gaga. As for Haus Labs, the line was founded in 2019, becoming the first major beauty brand to launch on Amazon. The collection includes shimmering metallic eyeliners, liquid eyeshadows, dazzling lipsticks, lip oils, fun eyeshadow palettes and amazing eyebrow pencils.

Alicia Keys’ Soul Care

“Because beauty is not limited to the skin.” Alicia Keys made headlines when she decided to go makeup-free. The experience inspired Key’s skincare line, Soulcare. Designed for the mind, body, and soul, the brand’s product line includes new Nourishing Shea Butter & Bamboo Charcoal Cleansing Balm ($30), Be Luminous Powder Exfoliant, and Balm comforting lipstick ($12).

15 women-owned businesses to support in the UAE now and always – Emirates Woman

As women continue to support each other, women-led brands continue to grow and expand in this part of the world.

From sophisticated beauty brands to luxury concept stores, the UAE aims to empower women and celebrate inspiring talent in all walks of life.

As we move forward to 2022, Emirates woman has compiled a list of women-owned brands in the UAE to support throughout this year and forever after.

Jewelery Sana Al Maktoum

Sana Al Maktoum Fine Jewellery, the eponymous brand of Her Highness Sheikha Sana Al Maktoum, was first launched in 2020 with the first collection titled “My Treasure”, which is an ode to Her Highness’ late grandmother, the eldest Sheikha Sana. Since then it has gone from strength to strength, with the mantra at the heart of the brand being that a special piece of jewelry tells a unique story and can mark a pivotal moment in an individual’s life. Passionate about jewelry since a young age, Sheikha Sana – who made the cover of Emirates womanThe prestigious April issue of ‘The Gratitude Issue’ – has already told us: “The purchase of a piece of jewelery is mainly associated with a special occasion or moment in life.”

For more information, visit sanaalmaktoum.com.

Al Mraikn

Two Emirati sisters launched the abaya brand Al Mraikn in 2011. Since then, Maryam and Muna Saeed have emboldened the powerful modern Arab woman with their feminine, elegant and practical designs. With a loyal following and unique, creative touches to their designs, the sisters have a winning formula.

The edition

A Dubai-based concept store and gallery, The Edit was founded by Rumana Nazim. Formerly a lawyer, Rumana now offers a simple alternative to shopping malls. The Jumeriah-based space offers a range of clothing, jewelry, beauty and homewares from emerging and established brands.

Apothecary Beauty

Founded in 2013 by Kuwaiti sisters Sara, Nora and Dana Al-Ramadhan, they’ve built a beauty empire based on the high-end brands industry insiders love. Apotheca Beauty, based in both the United Arab Emirates and Kuwait, is the hub for all things luxury beauty for the GCC. Their brand portfolio includes Anastasia Beverly Hills, Dr. Barbara Sturm, Hourglass Cosmetics, Sarah Chapman, Skinceuticals and more.

For more information, visit apothecabeauty.com.

Cent Wellness Center

Asma Hilal Lootah is a woman of firsts and led the way in the wellness space in the UAE after opening the first fully certified health clinic and wellness center – The Hundred Wellness Center – in the country in 2008 With a true entrepreneurial spirit, it was Asma’s love of Pilates that inspired her to start The Hundred nine years ago. The center has now expanded into many other avenues under the wellness umbrella, including rehabilitation, homeopathy, chiropractic therapies, emotional therapies, and life coaching.

For more information, visit thehundred.ae.


Founded by Dr. Lamees Hamdan, Shiffa Beauty offers completely natural yet highly effective skin and body care. Dr. Lamees’ products aim to heal the skin from within with the brand’s unique Healing Essence™. The essence is a combination of active ingredients in therapeutic concentrations to protect and improve the skin.

For more information, visit shiffa.com.



After earning a degree in English Literature, Faiza Bouguessa founded her brand in 2014. Clothing design has always been present in her life, from learning the basics from her grandmother to completing internships at the ‘university. The result is a contemporary ready-to-wear brand that shows up three times a year. The collections are tailored to a minimalist wardrobe with clean cuts, attention to detail and an emphasis on silhouettes that support feminine elegance.

For more information, visit bouguessa.com.

CTZN Cosmetics

If you’re inclined to scroll on TikTok, you’ve probably heard of CTZN Cosmetics. A beauty brand that promises to have a shade for every skin tone in every collection and a philosophy of cultural awareness through beauty. CTZN is a brand with a conscience, every product is cruelty free and vegan and for every purchase a tree is planted somewhere in the world.

For more information, visit ctzncosmetics.com.

Bruns & Co.

Friends Fiona Brown and Chloe Walsh launched Browns & Co in a villa in Jumeriah, to offer a range of treatments in a Zen environment. From semi-permanent make-up to luxury facials, the salon tailors each treatment and ensures that you leave feeling relaxed and looking your best.

For more information visit brownsandco.ae


The UAE-based perfume brand was founded to delve into Middle Eastern traditions of layering perfume. Founded by beauty entrepreneurs Huda and Mona Kattan, this exclusive has created popular fragrances that are loved by many around the world. Whether it’s the vanilla scented scent or the musk base scent, each ingredient makes this brand truly special. Created with luxury fragrance oils, this cult brand is always busy with something new.

For more information visit kayalifrafrance.com

The shaped face

Bringing facial yoga to this part of the world, Isadora Peric launched the brand that includes daily-use tools to address aesthetic and emotional issues. To relax the face, she introduced tools such as jade roller, gua sha drainage and other workshops to help her audience improve their facial posture.

For more information visit fitfacemethod.com

Nina Ubhi Cosmetics

Founded by famed UAE-based makeup artist Nina Ubhi, her lashes are created for every face and event. Designed to naturally enhance real lashes, the collection allows clients to achieve beautiful, natural-looking lashes themselves at home. As her creative artistry and rule-breaking approach has worked in the industry, she continues to be one of the most well-known makeup artists in the region. Lashes are available at several retailers in the region, including Ounass, Boutiqaat, Watsons and Apotheca Beauty.

For more information visit ninaubhicosmetics.com


Founded by Lyndsay Doran in 2019, this luxury sportswear brand has filled the void in the athleisure industry here in the region. The brand has also officially received the Kardashian Seal of Approval, making this UAE athleisure brand one of the most sought after. From workout essentials to sophisticated loungewear, the options are endless. With two physical stores located in the UAE, it is located on Jumeirah Road and at JBR.

More information on lcouture.com

KJ Serums

Founded by Kathryn Jones in 2017, the serums have gained immense popularity for their fresh ingredients at an affordable price. Being a game changer in the skincare industry here in the industry, each product is designed to deliver amazing results with simple yet effective ingredients. Focusing solely on serums, this hand-blended skincare brand provides a nourishing formula for all skin types.

For more information visit kjserums.com

The Lair Lounge

In 2019, founder and creative director, JaJa Jones opened the aptly named “The Den Salon”. Tucked away in Al Barsha, the salon offers treatments for hair, nails, waxing, eyebrows, eyelashes and massages. JaJa’s career began in 2003 in Toni & Guy, her work has since been featured in The Beauty World Hall of Fame and Timeout Magazine. Besides hair, Jaja has a passion for spirituality, so a visit to The Den also incorporates positive vibes.

For more information, visit thedensalondubai.com.

For more luxury lifestyle, news, fashion and beauty, follow Emirates Woman on Facebook and Instagram

Images: provided

Careers | fashion magazine

MCoBeauty is Australia’s fastest growing beauty brand, a local success story that has grown rapidly in 2021. We create luxury beauty products for less that are quickly becoming cult favourites, with everything to less of $40. We are the creators of the infamous XtendLash tube mascara, Woolworths best selling mascara. As the little sister to iconic Australian brand ModelCo’s diffusion range, we pride ourselves on delivering beauty solutions that are innovative, on-trend, affordable and deliver premium results. We are a dynamic team of hard workers, passionate about making beauty fun, relatable and accessible to everyone.

We are looking for an experienced SOCIAL MEDIA AND CONTENT MANAGER to assist with influencer and marketing strategy and execution. You will have a proven track record in general marketing activities across PR, influencers, digital and/or events.

  • Aggressively grow our organic social channels (growth in subscribers, social traffic and social revenue)
  • Create exciting and innovative content strategies and plans, being at the very heart of the latest culture and emerging trends online. You will be able to strategically leverage UGC from Ambassadors, Influencers and Consumers to attract new audiences and engage our existing social followers to generate revenue.
  • Create the online social media content strategy with the brand aesthetic across multiple channels including Instagram, Facebook, TikTok, YouTube, Pinterest and Snapchat.
  • Management of social content calendar across multiple social platforms.
  • Manage our library of digital content, ensuring all content is properly updated.
  • Strategize, plan and manage giveaways/contests and collaborations with influencers and other brands to consistently increase our website traffic/revenue, email database signups, membership Facebook group and community.
  • Create an effective and results-oriented social media strategy and organize the implementation of this strategy directly with our Brand Marketing Manager
  • Act as a subject matter expert and social media personality for our iconic Australian beauty brands.
  • Research new market trends, new technologies, competitor activity, and industry best practices in beauty and fashion.
  • Create texts and captions for social media posts – with strong written communication skills – excellent spelling and grammar is essential
  • Must be very comfortable with social channel interfaces, know the ins and outs of Tiktok, Reels, static and video posts and stories.


  • Minimum 4 years of experience as a social media manager or digital content expert in the beauty or fashion industry – with a proven ability to scale followers, social traffic and revenue.
  • Can adapt their strategy based on data results to maximize the return on marketing activities.
  • Strong business acumen and experience creating and creating content to generate revenue.
  • Proven track record of growing audience and engagement through creating relevant and inspiring content.
  • Ability to identify the latest trends and viral moments and seize those opportunities as they arise.
  • Experience working with content creators and influencers.
  • Effective time management, with the ability to work under pressure to meet tight deadlines.
  • Excellent verbal and written communication skills.


  • Competitive salary package
  • Product Allocation
  • Fantastic collaborative company culture

This role is a full-time position based at our head office in Rosebery, NSW.

Apply via Seek only, do not use the “apply now” form below.

To keep up to date with fashion jobs in Sydney, subscribe to Fashion Journal Career Updates here.

The most read stories about the APAC beauty market and consumer insights

1 – Next stage of growth? Company behind Perfect Diary refocuses on skincare as makeup fades

Yatsen Holdings, the company behind popular makeup brand Perfect Diary, is focusing its efforts and resources on skincare, which it believes will be key to the company’s future growth.

Founded in 2016, Chinese cosmetics unicorn is one of China’s most successful beauty brands. The company’s flagship brand, Perfect Diary, claims to be one of the top makeup brands in China by online retail sales value.

However, the company was hampered by what it observed as the color cosmetics category slowed amid decelerating general consumer spending in China.

“This extended into the Singles’ Day promotion period between Nov. 1 and Nov. 11, during which sales of color cosmetics on Tmall fell single digits from the low single digits. ‘last year”,said Huang Jinfeng, founder, CEO and chairman of the company.

2 – Intimate Business: India-based Sanfe Targets “Underserved” Feminine Hygiene Market in Lower Tier Cities

Feminine hygiene brand Sanfe is aiming to expand into lower-tier cities in India, where it believes it can fill a major gap in the market.

Sanfe is an Indian direct-to-consumer brand specializing in feminine hygiene, grooming and intimate care products founded in 2018 by Archit Aggarwal and Harry Sehrawat.

The company has a recurring annual run rate of INR 30cr (US$4 million) and is growing around 25% month-on-month.

Sanfe first made a name for itself with organic menstrual care products and two years later moved into intimate skin care products.

3 – Monster hit: KATE struggles to keep best-selling mask-friendly lipstick in stock as demand surges

Japanese makeup brand KATE is facing supply issues as demand for its best-selling mask-compatible lipstick, Lip Monster, soars among consumers.

KATE is a very popular consumer makeup brand owned by Kanebo, a subsidiary of the large personal care group Kao Corporation.

In November, Kanebo was forced to issue an apology for failing to meet market demand for Lip Monster, a transfer-resistant, mask-compatible lipstick it launched more than six months ago in Japan.

“We received a strong market response immediately after its release…it was a big hit and the product was in short supply. We sincerely apologize for any inconvenience caused to our customers,” Kanebo said in a statement released to the press.

4 – Zen for your skin: Taiwanese brand Phytoflow claims to unlock the benefits of meditation with natural extracts

Taiwanese cosmetics company 3dL Inc. is launching a new series of skincare products that claim to mimic the effect of meditation on the skin with natural extracts by increasing the release of beta-endorphin.

The company is an original design manufacturer (ODM) that owns beauty brands such as Ujelly and Horaios.

Recently, the company launched a new brand, Phytoflow, which was developed in response to what it sees as beauty consumers’ interest in wellness.

“With COVID-19 still looming around the world, uncertainty and anxiety are still present in day-to-day life. This influences not only a person’s mental state, but also the appearance of her skin. We have all seen the market trends and believe that skincare products related to relaxation and well-being are the future, even in the post-pandemic era,” ​said Timmy Pan, Global Product Development Manager at 3dL Inc.

5 – PODCAST – Keeping Traditions Alive: Feniu Founder on Using Beauty as a Platform to Showcase Tongan Culture

In this episode of Indie Pioneers, we chat with Mele Olivetti, the founder of Tongan beauty brand Feniu, who is on a mission to use her brand as a platform to share the heritage and culture of a small nation. island with the world.

Olivetti was born in Australia but grew up in a Tongan family that practiced the use of coconut-infused oils in daily beauty rituals for face, body and hair.

“Coconut oil was a really crucial part of my beauty education… It was the only product used to nourish the skin of the tongue for your face and for your body, but also for your hair. “

Feniu was designed to showcase Tonga’s culture, heritage and traditions, as well as to highlight its local agricultural products.

This Sea Kale mask is a winter vacation for your face

With the Well+Good SHOP, our editors use their years of expertise to select products (from skincare to personal care and beyond) that they bet you’ll love. Although our editors independently select these products, making a purchase through our links may earn Well+Good a commission. Good shopping! Explore the STORE

Let’s be honest, the long winter period from January 2 to March/April is somehow the worst. For most of us, these months are pretty “meh” – there are no super fun holidays (sorry, Valentine’s Day), the days are shorter, and unless you live on a coast, summer days on the beach are long gone.

Already want a sunny getaway in the sand and surf? Me too. Unfortunately, between a fully drained post-holiday bank account and the uncertain state of travel, a tropical vacation doesn’t seem to be on my cards. To satisfy my need for salt water therapy, I invested in a bottle of Sea Kale Clay Mask from Cocokind ($18), which is much cheaper than a getaway to a resort on the sea. of the Caribbean.


With the Well+Good SHOP, you can now add products to your cart directly from this item page. Simply click on the product below and more details will appear in a new window. Press “add to cart” and voila! That’s it! As you read more SHOP articles, you can continue to add products to your cart and check out when you’re ready (look for the cart icon on the right side of your screen).

It’s no secret that the ocean holds a sea of ​​healing properties for our body, especially for our skin. Salt, sand, seaweed – beauty brands have bottled these nautical superstars for years, giving us a slew of body lotions, serums, moisturizers, and more. Personally, I’ve always been drawn to these pelagic products (this includes the iconic La Mer face cream – a jar of this product can cost upwards of $2,500) – whether it’s because my sun sign is Cancer or that I’m just really impressed with their quality is TBD, but if you peruse my medicine cabinet, they’re beach ingredients galore.

But my new favorite happens to be this sea mask from Cocokind, the clean, conscious skincare brand adored by editors for its $30 or less skincare line. The Sea Kale Clay Mask is a saltwater lover’s dream, bottling the secrets of the sea in a mask that leaves skin soft, smooth and utterly sea worthy.

That’s because this clay mask is full of skin-loving stars. Scan the ingredient label and you’ll find blue kale extract, which is packed with antioxidants that promote healthy skin, calm irritation, and strengthen it against free radicals. You’ll also find the base is made with Glacial Ocean Clay, a natural detoxifier that lifts dirt and grime, shrinks pores, smooths and soothes.

But it’s not just the marine ingredients that run this ship. There are also potters, like cucumber seed extract for extra protein and gentle exfoliation, aloe leaf juice for hydration, and avocado oil for extra protection. Blended together, these ingredients form a heavenly mask that transports your skin on a beach getaway in the comfort of your own home.

Although it works like most masks (apply to clean skin, leave on for about 20 minutes, use a few times a week), I To do get professional advice. One follows with a dreamy creamy moisturizer. Although the formula is specifically designed to not dry you out, I find lathering up a face cream afterwards to be *chef’s kiss*.

Another tip: don’t forget to recycle the bottle when you’re done. Fun fact: the tube is actually made from sugarcane, which means it’s bio-based and fully recyclable (but note that they’re not biodegradable). Each bottle will last you a long time, but when you’re done, throw it in the recycling and not in the trash, especially if you want to save more ocean ingredients for the future.

The winter slump is here, and for most of us (myself included), it will be a long time before we see the ocean again. Instead, buy a bottle of Sea Kale Clay Mask from Cocokind for just $18 online or at Target. It’s the tropical getaway under $20 you and your skin didn’t know you needed.

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Our editors independently select these products. Making a purchase through our links may earn Well+Good a commission.

Natural Korean Skincare Ingredients That Will Help You Get Flawless Skin

Active organic compounds, innovative formulas and exotic ingredients – that’s why the world is turning to Korean skincare products, and we can’t ignore this wave of beauty.

Korean beauty brands and cosmetics are available for different skin types and are designed to meet their needs. From treating irritated skin to improving blood circulation to removing dead cells and other skin concerns, using K products in a daily skin care routine can help get the best results.

Natural plant and animal extracts, such as snail mucin, have long dominated the Korean beauty market. While these ingredients maximize the effects of products that result in younger, radiant skin, curious takers are ready to go all out for perfectly healthy skin.

However, it is advisable to use the products on a small patch of skin to test if you are allergic to the ingredients or consult a dermatologist.

Worried about getting authentic K-beauty ingredients to start your own Korean skincare routine?

Here are some of the natural Korean beauty ingredients you might consider


Image: Courtesy User: Abalg/ Public Domain/ Wikimedia Commons

Natural and one of the most commonly used Korean skincare ingredients, propolis is found in the walls and joints of hives. With a resin-like texture, the gummy substance has many benefits and effective uses in skincare.

Its antibacterial, antifungal, and anti-inflammatory properties make it a go-to ingredient for treating acne-prone skin, blemishes, and breakouts. Abundant in antioxidants, propolis also helps calm skin irritations.

According to K-beauty expert and owner of beauty brand Glow Recipe, Sarah Lee, propolis is a multi-faceted ingredient, which leaves a subtle glow on your skin. Applying it regularly can help restore a youthful appearance by sloughing off dead skin cells.

Buy Propolis products here

Birch juice/sap

Korean skincare ingredients - birch juice
Image: Courtesy of Radept/ Creative Commons Attribution-Share Alike4.0 International/ Wikimedia Commons

The sap extracted from birch trees contains nutrients and enzymes that are good for sensitive skin and help soothe skin irritations and leave a natural dewy effect.

Founder of the Soko Glam beauty line, Korean beauty expert and author of Jeong’s little book, Charlotte Cho considers birch extract an essential ingredient in skincare products. She even considers it an extremely effective natural ingredient next to “coconut water due to its high protein and antioxidant content.”

Birch juice also contains high amounts of minerals, enzymes, proteins and vitamins. An extremely nourishing moisturizing agent, the application of birch juice in the fall and winter to dry skin prevents it from becoming even rougher.

Shop Birch Juice Products Here

Centella Asiatica

Korean skincare ingredients - centella asiatica
Image: Courtesy of Shahidul Hasan Roman/ Creative Commons Attribution-Share Alike 4.0 International/ Wikimedia Commons

A centuries-old herb commonly used in traditional Chinese medicine, Centella Asiatica The plant is actively used for its healing and soothing properties, which makes it ideal for sensitive skin.

Although it has other common names like “tiger grass”, “Asian pennywort” or “gotu kola”, the herb usually goes by its scientific name itself.

The key active element that makes Centella Asiatica a sought-after ingredient in korean skincare products is madecassoside – an antioxidant that helps slow the signs of skin aging, repairs skin cells, and heals acne and blemishes.

Trust the amino acids found in the herb to deeply hydrate and nourish your skin. The anti-inflammatory elements also make it suitable for treating certain skin conditions like eczema and psoriasis.

Buy Centella Asiatica products here

Snail mucin

Korean skincare ingredient - snail mucin
Image: Courtesy of József Szabó/ @nil_foto/ Unsplash

It may seem strange at first, but you will be amazed to learn about its qualities and effects on the skin. Snail mucin, or snail secretion filtrate (SSF), is one of the most commonly used skincare ingredients in Korean beauty routines.

SSF is secreted as the snail moves, leaving behind a slimy, watery slime, which is harvested and used in a range of skin care products – from sheet masks to serums and moisturizers.

Its moisturizing agents help hydrate the skin, heal irritations and promote the growth of new skin. Snail mucin also acts as a skin barrier and retains natural moisture, while promoting collagen production.

Abundant in zinc, antioxidants like vitamins A and E and other essential skin nutrients including hyaluronic acid, glycoprotein, proteoglycans, microbial and copper peptides, regular application can help achieve a “dolphin skin”.

Buy Snail Mucin Products Here


Korean Skincare Ingredients - Yuza
Image: Courtesy of Nikita/ Creative Commons Attribution 2.0 Generic/ Wikimedia Commons

Another favorite Korean skincare ingredient, Yuza, also known as Yuja, is a vitamin C-rich citrus fruit commonly found on Jeju Island in South Korea.

Vitamin C is an essential part of daily skincare routines in Korea, as it helps deeply nourish and protects the skin from harmful free radicals such as UV rays. Instrumental in increasing cellular repair, collagen production, and reducing the appearance of fine lines and wrinkles, Vitamin C and products fortified with this nutrient help firm skin and provide a healthy “glass skin” appearance.

Beauty expert Cho is also particularly supportive of adding Yuza to beauty regimens, as it is almost three times richer in vitamin C than lemons and helps lighten skin pigmentation and eliminate dark spots. .


Korean skincare ingredient - bamboo
Image: Courtesy of Eleonora Albasi/ @eleonoralbasi/ Unsplash

For centuries, bamboo extract and its powdered form have been used in traditional Asian medicine to treat irritated and dull skin. This skincare ingredient has great anti-aging properties and promotes the production of collagen, which becomes depleted with age.

According to Ginger King, owner of product development brand Grace Kingdom Beauty and founder of lip care brand fanlovebeauty.com, bamboo powder also works as a good exfoliator. The gel-like consistency of bamboo extract helps in under eye care and is also helpful in curing acne.

Bamboo extract contains excellent moisturizing elements that strengthen the skin, lock in moisture and reduce fine lines.

Buy bamboo extract products here


Korean skincare ingredient - pearl
Image: Courtesy of Marin Tulard/ @mtulard/ Unsplash

Pearls have long been one of the essential Korean beauty products and the K-skin care market is quite obsessed with them.

King says the healing properties of pearls help fight acne and blemishes as well as minimize large pores. “The minerals and active properties of pearls maintain the acidity of the skin, which slows down the aging process while keeping the skin hydrated and firm.”

Masks and peel-offs based on pearl extracts are increasingly popular as they provide a naturally radiant look.

Buy Pearl Extract Products Here

Hero and featured image credit: Engin Akyurt/ @enginakyurt/ Unsplash

Rituals presents its benchmarks in sustainable development with B Corp certification

Rituals has reached the “gold standard” of environmental and social certification after being recognized by Company B status.

The B Corp certification recognizes the luxury beauty brand’s belief that creating wellness products that promote a conscious lifestyle goes hand in hand with respect for the planet. This is an ideal that has been close to Rituals’ heart since its founding 20 years ago and its new status places it among the “precursors” of the beauty sector to care both for its customers and the world and its people. resources.

“I am more than proud to have obtained the B Corp certification as a brand that truly promotes a sustainable future”, enthused Owner and founder of Rituals Raymond Cloosterman.

“At Rituals, we strive to continue to do more and go further for people and the planet, so we are truly honored to join a global movement of responsible organizations who want to accelerate progress on the common challenges we face. are facing. “

However, achieving B Corp status is just the start for the Rituals team and their sustainability efforts and journey.

Director of Rituals Global Travel Retail Melvin Broekaart said, “Achieving B Corp status, the gold standard for environmental and social certification, proves that at Rituals, we take our responsibilities as a global wellness brand seriously.

“Traveling consumers are actively seeking brands with a proven track record of sustainability and we are extremely proud to join a few select B Corp Certified brands in travel retail who are committed to driving a sustainable future for our industry. “

Current efforts

Rituals has defined three fundamental pillars that guide its sustainable, social and ethical efforts: Clean, Conscious and Caring.

The first reflects the brand’s efforts on sustainability, including all products with the Rituals Clean & Conscious tool on circularity, biodegradability, CO2 footprint and a natural origin, as well as dermatological testing and 90 % of ingredients of natural origin in more than 70% of the products.

The Conscious pillar includes Rituals’ refill offering on body creams, hand washing, fragrance sticks and skin care to save on CO2 production and energy and water consumption . 95% of the brand’s products are made in Europe using responsible suppliers and the brand’s stores and offices run on green electricity and LED lights as well as in-store water saving devices.

Finally, for Caring, the brand supports social initiatives such as Small miracles working with impoverished women in Mumbai; its diversity and inclusion board aims to achieve a gender balance by 2023 – compared to the current 60/40 split among senior executives – and all head office employees participate in a Karma Day every year.

The future

With the framework of 360 degree improvement opportunities provided by the B Corp certification, Rituals has now set its main goals to continue its sustainable and ethical efforts.

This year, the company seeks to reduce its greenhouse gas emissions in accordance with the guidelines of the Paris Climate Agreement.

By 2023 all formulas will be made from 90% natural ingredients and by 2025 all products and packaging will be refillable, recyclable and / or made from recycled materials, as well as the average rating products on the Clean & Conscious tool going from 63+ to 80+.

“We are delighted to welcome Rituals to the B Corp community at this pivotal time,” said Hubertine Roessingh, Executive Director of B Lab Benelux. “The world needs more companies who use their business as a force for good.

“Rituals’ commitment to continuous improvement and determining lasting value for their communities, workers, suppliers, environment and customers is reflected well in their overall score on the B impact assessment.

“We congratulate Rituals and look forward to seeing them inspire other companies to follow suit and join forces with B Corp beauty brands in their desire to make a difference. “

London Socialite, entrepreneur Amanda Cronin launches skin care

First it was Trinny, then Victoria, followed by Rosie. Amanda Caroline Cronin is now on the scene. London is rapidly becoming a hub for beauty brands founded by women and based on personality and entrepreneurship.

Trinny Woodall and Victoria Beckham both had long and very different careers in media, entertainment, and fashion before launching their respective brands. Rosie Huntington-Whiteley had a career as a model, influencer and brand collaborator before launching her makeup line Rose Inc. last year.

More from WWD

None of them had specific knowledge or expertise in the industry. Instead, they each had decades of experience as consumers; a formidable social audience and a pure charisma, which they transformed into fast-growing international brands, with a strong direct contact angle with the consumer.

London-based Cronin hopes to follow in their footsteps. While she might not be as well-known as Woodall, Beckham, or Huntington-Whiteley, she has nearly 60,000 Instagram followers and an upcoming Warner Bros. TV show. titled “Amanda and Friends”, which traces the post-divorce chapter of her life.

This model and socialite-turned-entrepreneur is certainly no slacker: she’s also in the real estate business, demolishing and rebuilding homes, and an ambassador for brands like Stephen Webster.

Amanda Caroline Haute Lift Serum and Cream.  - Credit: courtesy image

Amanda Caroline Haute Lift Serum and Cream. – Credit: courtesy image

Courtesy Image

Cronin, who is in her early 50s and has a grown daughter named Sofia Yeganeh, decided to start skincare after her divorce from energy mogul Mark Daeche. She did this for a variety of reasons, including the solace that beauty gave her during a difficult time.

“The wheels of my marriage fell around 2017, and when it got very, very painful, I turned to beauty for comfort and became a close friend of Pietro Simone,” the Italian skin care expert. skin which operates clinics in London and New York.

“When I wasn’t reading the divorce papers, I was pampered by Pietro, two or three times a week. I became deeply interested in beauty during this time and my skin improved, ”Cronin said in an interview at his art-filled home in Belgravia.

Such was her belief in the power of beauty care that she decided to go it alone and create a flagship product that could meet her skin care needs and those of her over 40 peers. Specifically, she wanted to develop a rich cream that was light and absorbent enough to wear during the day, able to nourish the skin and make it look fresh and healthy.

The result of Cronin’s efforts are two lightweight formulations that work in tandem and aim to provide immediate results: Amanda Caroline Haute Lift Serum and Haute Lift Cream.

Cronin developed them with industry experts who had worked for brands ranging from Chanel and L’Oréal to Trinny London and Charlotte Tilbury.

The products are vegan, designed for sensitive skin and made in England, including the glass bottles and packaging. They include bioactive ingredients, rosehip and passionflower seed oils, and the scent of Damascus roses. The collection launches on amandacarolinebeauty.com this month with the 30ml. serum priced at 125 pounds, and the 30 ml. cream at 120 pounds.

Cronin said she oversaw all aspects of research and development and her vision is for Amanda Caroline to become a world-class luxury lifestyle brand. Over the next two years, the plan is to expand the digital business and launch cosmetics for the body, color, hair care and related lifestyle products.

A wider rollout of online retail is slated for the second half of 2022, and the plan is to expand to physical retail stores, including luxury pharmacies, in early 2023.

“After my divorce I could have been a lunching lady, but I love the production and I’m creative. I am also a perfectionist and know exactly what I want. The sky is the limit, ”she said.

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Star power isn’t enough to boost celebrity-led beauty brands, research finds

Ellen DeGeneres Eye Cream. Shower gel by Alicia Keys. CBD beard oil by DJ Khaled. These are all very real products, and if you are one of those who use them, consider yourself a minority.

Data from New Morning Consult shows that most people largely ignore celebrity beauty brands (with a few exceptions, looking at you, Rihanna). Yet only 31% of the more than 2,000 people surveyed in the United States said they had seen, read or heard “some” or “a lot” about its Fenty Beauty line. And that was the highest percentage; only 12% said the same for DJ Khaled’s Blesswell.

Additionally, 74% said they were not at all interested in purchasing celebrity branded beauty products.

Exaggeration: Last month, a New York Times article called on stars to stop releasing their own beauty brands. On the one hand, according to the article, the market is oversaturated, with new lines released at a “dizzying rate”. Recent examples include a line of nail polish by Harry Styles and an upcoming makeup and wellness line by Hailey Bieber.

  • The list goes on so long that The Cut has decided to create an encyclopedia of celebrity beauty brands.

Additionally, people seem to be wary of products that they cannot be sure celebrities are using themselves or are not interested in. Or, if they do, people might suspect that their use is likely accompanied by the work of top dermatologists, beauticians, plastic surgeons, etc.

  • “Celebrities say, ‘This is my skin care, this is what I use, and no, I don’t get Botox, these are just my products,” said Stacey Berke, 34, at the Times. “It makes it hard to believe.”
  • According to Morning Consult, 31% of Americans indifferent to celebrity beauty brands said they don’t trust celebrities to have products made well.

The Times quotes Kylie Jenner in part for ushering in the celebrity makeup era in 2015 with Kylie Cosmetics. Notably, Morning Consult’s survey did not include the brand, which has since spread to Kylie Skin and, more recently, Kylie Baby.

Whatever their next venture (Kylie Food? Kylie Decor?), Precedents suggest other brands will follow, and many people won’t know the difference.—KH

Top 10 Most Read Cosmetics Brand Stories in 2021

1 – Human touch: how Shiseido is using technology to make 2021 “the year of the empowered beauty consultant”

Shiseido is adamant that human touch is still essential to boosting sales of beauty products, but believes it can be. greatly improved by tools such as artificial intelligence and augmented reality, according to its chief digital officer.

Angelica Munson, Chief Digital Officer at Shiseido, highlighted how essential beauty tech tools like artificial intelligence (AI) and augmented reality (AR) have become for beauty brands in the aftermath of the epidemic of COVID-19.

“COVID-19 gave birth to this very digital stay-at-home economy. It has hyper-accelerated all consumer behavior… In retail, we call it the new world retail order… And it’s forcing us to rethink the way we sell and serve. AI and AR were among the few digital technologies in our category that essentially kept the economy going ”,she says.

Like many companies, Shiseido accelerated its digital development last year, launching a series of initiatives such as live streaming and video consulting.

2 – Bridging the Gap: SK-II Turns to Personalization to Forge Closer Connections with Consumers Through Ecommerce

The SK-II skincare brand owned by Procter & Gamble is strengthen its e-commerce business with personalized beauty initiatives to deepen its connection with consumers in the era of the COVID-19 pandemic.

Faced with the ongoing COVID-19 pandemic, the brand has seen its e-commerce activity grow by 7% in 2020 to represent 28% of its activity.

“2020 has been a difficult year in the face of such rapid momentum. We have seen that some channels recover more slowly than others, including less frequentation in department stores, for example ”,said Sandeep Seth, CEO of Global SK-II.

Over the past few years, the brand has steadily expanded its online presence and its online partners include Tmall, Rakuten, and physical retailers that have grown online such as Sephora, Aeon and Lotte.

3 – Beauty, Streamlining: Sephora Identifies Demand for Versatile Beauty Products That Don’t Compromise Skin TLC

Beauty retailer Sephora says consumers are looking for skin care, hair care and makeup products that offer more while allowing them to do less.

This trend, dubbed “Purposeful Beauty”, is defined by the retailer as a “Simplified beauty routine that delivers more”.

The products that can help achieve such a routine are those that are versatile, effortless in terms of usability and “Good value for money and time”.

In other words, these products can be any skin care, makeup, or hair care product that can address multiple concerns and needs, helping consumers build a less complicated daily routine.

4 – “Renaissance” of makeup: how Estée Lauder expects color to evolve based on the recovery of COVID-19 in China

Beauty firm Estée Lauder Companies revealed how China’s rapid recovery of color cosmetics has informed its overall makeup strategy.

As the effects of the COVID-19 pandemic continued to disproportionately impact makeup use, with net sales declining at nearly all of its brands, the company is preparing to welcome a makeup ‘Renaissance’.

“For the future, we are preparing for a make-up renaissance, and we anticipate that this dynamic will gradually be built in the world, driven by local reopening and social and professional opportunities,” he added. said Fabrizio Freda, President, CEO and Director of The Estée Lauder Companies.

“We are strategically positioned to increase our sales and capture the makeup recovery of prestige beauty shares with our flagship products, a robust innovation pipeline, an analytics engine, ambitious intelligence and compelling in-store activation and online focused on the omnichannel consumer. “

5 – Shiseido Ditches Assets: Why Focusing on Premium Skin Care Will Strengthen Company’s Long-Term Position – Experts

The decision by Japanese beauty group Shiseido to sell three more brands in an attempt to focus on high-end skin care, as its main category was a ‘no-brainer’, with beauty experts saying it was a smart decision to strengthen the company’s position in uncertain times.

Shiseido announced on August 26 that it would sell three of its US-based premium makeup brands – Laura Mercier, BareMinerals and BUXOM – to private equity firm Advent International for $ 700 million.

Shiseido cited his strategy to focus on his luxury skincare as the reason for ditching the trio of brands – the same reasoning he gave in February when he decided to sell his personal care business to CVC Capital Partners.

“It’s obvious to them. COVID has hit most businesses pretty hard. Most consumers have reduced the use of makeup, and it’s a global trend, not just a trend in Asia, ”Nicole Fall, founder of Asian Consumer Intelligence.

6 – Featured Product: How Makeup Removing Sheets Drove Men’s Bioré Consecutive Sales Growth for a Decade

Kao Corporation has revealed that make-up removing sheets have been the star product of its Men’s Bioré line for the past decade, with sales up 743%.

Men’s Bioré was launched in 1995 and offers a line of personal care products specifically for men, including facial cleansers, anti-pore strips and cleansing sheets.

Sales of the latter, which includes face and body sheets, have become the brand’s most prominent products.

Sales of makeup remover sheets increased 743% from 2010 to 2020 and maintained the top spot in the makeup removal sheet category in Japan during the same period, according to INTAGE’s Nationwide Retail Store Panel (SRI) report.

7 – ‘Beauty for all travelers’: Valentino Beauty among the new brands that L’Oréal will launch in Hainan to stimulate its growth

Valentino Beauty will be among new brands L’Oréal will debut in Hainan, China as it continues to invest in the lucrative vacation destination.

Despite the difficulties in global tourism caused by the COVID-19 pandemic, growth in L’Oréal’s travel retail division has been positive, largely thanks to its performance in APAC, particularly in Hainan.

“The base for beauty consumption is strong in Travel Retail China, and we are seeing strong momentum in all three categories – skin care, makeup and perfumes.” said Emmanuel Goulin, CEO of L’Oréal Travel Retail Asia Pacific.

Among the three categories, the firm said demand for skin care continues to be a driver in terms of growth.

8 – Make or break: Kao hopes the new Essential line will save the haircare industry from stagnation – CEO

Japanese personal care conglomerate Kao Corporation has announced a new hair care line under the Essential banner, which it says help revive its hair care business.

Founded in 1970, Decorté Cosmetics is a cosmetics brand belonging to Kosé’s premium beauty portfolio, which also includes brands such as Jill Stuart and ADDICTION.

To capitalize on Decorté’s potential, Kosé announced a series of initiatives to boost the brand on a global scale.

In September, the company will mark the launch of a revamped version of Decorté’s Liposome serum.

9 – Consider This: Smashbox Founder Davis Factor Advises Makeup Enriched With Skin Care Ingredients For Success

Smashbox Cosmetics founder Davis Factor, a great-grandson of Max, says the pandemic has created more demand for “Worker” makeup products that are enriched with skin care ingredients such as hyaluronic acid and niacinamide.

Smashbox Cosmetics was founded in 1996 by Davis Factor, the great-grandson of makeup mogul Max Factor.

Factor and his brother Dean were photographers and owners of Smashbox Studios. They developed the brand’s cosmetics to withstand the harsh environment of a professional photography setting.

The brand is best known for its primers, such as the original Photo Finish Foundation Primer, which was created to minimize touch-ups and help makeup last longer under dazzling studio lights.

10 – Global potential: POLA expects overseas sales to exceed $ 270 million by 2023 thanks to Chinese demand

Japanese skincare brand POLA is expected to achieve over $ 270 million in overseas sales over the next two years thanks to strong demand from the Chinese luxury beauty market.

POLA is the “ultra-prestige” skin care brand owned by Japanese cosmetics maker Pola Orbis Holdings, which is also the company behind the J-beauty ORBIS and THREE brands.

The brand has grown in Asia in recent years and is now present in seven markets. From 2017 to 2020, the brand’s sales quadrupled.

In the latest report to its shareholders, the company expressed optimism about the brand’s position and said it will now focus on profitable growth of its overseas business.

Did an orangutan try to fight a bulldozer by razing a forest?

On January 3, 2022, a video was posted on Reddit with the caption: “An orangutan is trying to fight a bulldozer that is destroying his forest. It received tens of thousands of upvotes on the r / Damnthatsinteresting and r / nextfuckinglevel subtitles.

It was true that the video showed an orangutan trying to fend off the bulldozer as it destroyed the forest it lived in. This may have been one of the many times animals have indulged in deforestation equipment in the past. However, what made this encounter different was the fact that it was filmed.


On June 7, 2018, the Independent reported that the footage was not new, but was instead shot in 2013:

An orangutan was filmed apparently defending his home from demolition by loggers.

The animal was seen lashing out at a digger in Sungai Putri Forest in Borneo, Indonesia, as loggers bulldozed.

The video, which was said to have been shot in 2013 but was not released until Tuesday, was shot by International Animal Rescue, an animal welfare charity.

We looked in the video library on the International Animal Rescue Facebook page and found the old clip.

According to the publication, the images were first made public in 2018.


The video of the orangutan fighting the bulldozer was first featured in the 2018 documentary, “Red Ape: Saving the Orangutan”. It aired on BBC2 on May 10th.

The same video also appeared in the 2019 documentary, “Climate Change: The Facts”. The film starred Sir David Attenborough and Greta Thunberg.

Deforestation and palm oil

According to Orangutan Foundation International, “Palm oil is the main cause of orangutan extinction”:

It is in 50% of all household and food products sold in the West. It’s an ingredient in shampoo, toothpaste, detergent, microwave frozen dinners, cookies, peanut butter, lotion, makeup and more!

Palm oil is a type of vegetable oil made from the fruit of the African oil palm, which is native to West Africa. However, it can be grown successfully in any humid tropical climate and has taken hold in Indonesia.

Palm oil is not only bad for the environment and a major cause of climate change, but it is also the leading cause of orangutan extinction.

Each year, it is estimated that between 1,000 and 5,000 orangutans are killed in palm oil concessions. It is a significant portion of the wild orangutan population that is lost, without fail, every year.

View of clearing for an oil palm plantation on November 13, 2016 in Trumon sub-district, South Aceh, Aceh province, Indonesia. (Photo by Ulet Ifansasti / Getty Images)

The World Wildlife Fund (WWF) also published a page on the subject, claiming that “clearing forests for oil palm plantations and illegal logging leads to massive deforestation”.

A 2013 video of an orangutan battling a bulldozer to protect its forest in Borneo, Indonesia went viral in 2022.
Borneo orangutans (Pongo pygmaeus) are seen on Salat Island as haze from forest fires blankets the Marang region on September 15, 2019 on the outskirts of Palangkaraya in central Kalimantan, Indonesia. Illegal fires to clear land for agricultural plantations have raged across the Indonesian islands of Sumatra and Borneo. (Photo by Ulet Ifansasti / Getty Images)

“The brutal treatment of women”

On November 17, 2020, The Associated Press published an in-depth investigation that examined the “hidden” human element of the palm oil industry. The report documented allegations that went far beyond the simple destruction of orangutan homes:

Palm oil is found in everything from crisps and pills to pet foods, and also ends up in the supply chains of some of the biggest names in the $ 530 billion beauty industry, including L’Oréal, Unilever, Procter & Gamble, Avon and Johnson. & Johnson, helping women around the world to feel pampered and beautiful.

The Associated Press conducted the first comprehensive investigation focused on the brutal treatment of women in palm oil production, including the hidden scourge of sexual abuse, ranging from verbal harassment and threats to rape. It’s part of a closer examination of the industry that revealed widespread abuses in both countries, including human trafficking, child labor and outright slavery.

Women are weighed down by some of the industry’s toughest and most dangerous jobs, spending waist-deep hours in water contaminated with chemical runoff and carrying loads so heavy that over time, their uteri may collapse and protrude. Many are hired by day-to-day contractors with no benefits, doing the same jobs for the same companies for years, if not decades. They often work without pay to help their husbands meet otherwise impossible daily quotas.

Regarding the video of the orangutan and the bulldozer, in short, it was true that the animal engaged with the machine that was used to destroy the forest. The clip was captured in 2013 in Indonesia.


“Orangutans and Palm Oil: Protecting Forests to Help Great Apes | Magazine Articles | WWF. World Wildlife Fund, https://www.worldwildlife.org/magazine/issues/summer-2015/articles/orangutans-and-palm-oil-protecting-forests-to-help-great-apes.

“Rape, abuse in palm oil fields linked to top beauty brands.” AP News, November 17, 2020, https://apnews.com/article/palm-oil-abuse-investigation-cosmetics-2a209d60c42bf0e8fcc6f8ea6daa11c7.

“Watch the moment an orangutan tries to defend his house in the jungle destroyed by an excavator.” The independent, June 7, 2018, https://www.independent.co.uk/news/world/asia/orangutan-defends-jungle-home-video-digger-ape-borneo-indonesia-deforestation-a8387836.html.

“What’s wrong with palm oil? ” International Orangutan Foundation, https://orangutan.org/palmoil/.

All Kim Kardashian’s Businesses Ranked by Success

In 2012, building on the success of their reality TV show “Keeping Up With the Kardashians,” sisters Kim, Kourtney and Khloe Kardashian launched Khroma Beauty, according to Fashionista. The line offered a complete makeup routine: eye shadow palettes, highlighters, mascaras and lipsticks. However, the influencers who reviewed it weren’t entirely impressed. Judy Travis of ItsJudyTime YouTube channel said, “I’m not overly impressed… I personally wouldn’t buy Khroma products anymore because the quality just isn’t there.” Beauty YouTuber Wayne Goss also noted that “it’s definitely more of a drugstore than high-end without a doubt, but the price reflects that as well.”

However, the brand was taken from stores a year after it was sued for its name by makeup artist Lee Tillett, who had registered her own brand Kroma Makeup (via Daily Mail). Khroma Beauty was later rebranded as Kardashian Beauty, but she did not find success with their subsequent beauty brands. A source told Fashionista: “Serious beauty enthusiasts weren’t interested in the line, and while some products had followers, Kardashian Beauty didn’t have the respect for the industry that Kylie Cosmetics and KKW now have. . “

Essential products of beauty brands arriving in India in 2021

We love to see new beauty brands launching in India. This year has given us some great new brands to choose from, whether it’s makeup or skincare. If you missed these launches, we’re revisiting them below and listing a must-have product from every brand that’s worth buying.

1. Biore UV Aqua Rich Watery Essence Sun Cream Spf 50+ Pa ++++

Biore UV Aqua Rich Watery Essence Sun Cream Spf 50+ Pa ++++
Image credit: Nykaa

Biore is a Japanese brand that makes amazing makeup removers, pore tapes and sunscreens. Of all the products, this one is the best, although the rest are also great buys. A truly lightweight, skin-thirst-quenching hydrating sunscreen that’s so soft and easy to absorb, it might just replace your moisturizer during the day. It leaves absolutely no white layer and simply seeps into the skin, making it look dewy and feel plump. No wonder this is a holy grail sunscreen that everyone loves!

Buy it here.

2. Victoria’s Secret Beauty Bombshell Fine Scented Mist

Victoria's Secret Beauty Bombshell Fine Scented Mist
Image credit: Victoria’s Secret Beauty India

Victoria’s Secret Beauty has finally launched in India, so now you can get their perfumes and lip glosses here. Obviously, the brand’s most coveted product is their iconic Bombshell body mist. A fruity and floral scent that combines notes of citrus, berries and flowers, it smells incredibly fresh and light, making it perfect for an after-bath spritz or a mid-afternoon refreshment in the heat. sweltering summer.

Buy it here.

3. Sunday Riley Luna Sleeping Night Oil

Sunday Riley Luna Sleeping Night Oil
Image credit: Sephora Nnnow

If you want to splurge on luxury skin care products and need something that gives dramatic results, this is the product to try. It is retinol oil, so it helps replenish skin cells by speeding up cell renewal and improving skin texture, giving it a smooth, soft glow. But more than that, it’s also very hydrating for the skin, which retinol products typically don’t. Those who hate the flakiness and dryness that other retinol serums bring will certainly benefit from this nourishing facial oil.

Buy it here.

4. Centella Asiatica One Thing Extract

Centella Asiatica One Thing Extract
Image Credit: Limese

One Thing is an interesting Korean brand that makes products with one featured ingredient, instead of wrapping a thousand active ingredients in a single product. Of all their offers, this cica the extract is the best. You can use it on its own as a toner or essence, or mix it with your moisturizer. It repairs damaged skin by soothing the skin barrier. If your skin is scarred and raw from acne, or if you have an impaired skin barrier, this goes a long way in calming and healing it.

Buy it here.

5. Dr. Barbara Sturm Sun Drops

Dr. Barbara Sturm Sun Drops
Image credit: Nykaa

If you really want to spend a lot of money on ultra-luxurious products, this range, used by international celebrities, is for you. These sun drops are extremely light and easily seep into the skin, making it the lightest sunscreen imaginable. Is it very expensive for an SPF? Yes. But then again, most of the products from this brand aren’t exactly cheap!

Buy it here.

6. MORPHE Jaclyn Hill Pallet

MORPHE Jaclyn Hill Pallet
Image credit: Nykaa

It’s a great buy for anyone who needs a wide palette of versatile eyeshadows with lots of color. It has a wide variety of neutral colors for a natural and subtle look, but it also has reds, berries, blues, and ocean tones for a pop of color.

Buy it here.

seven. Nuxe Reve De Miel Moisturizing Lip Stick

Nuxe Reve De Miel Moisturizing Lip Stick
Image credit: Nykaa

Cult French brand, Nuxe manufactures the iconic Reve De Miel lip balm, known for its unique finish. Lightweight, matte, and smooth, this is a change from the oily, shiny lip balms we’re normally used to. It sits very comfortably under matte lipsticks and heals chapped lips beautifully. The heaviness of other lip balms is not present, but you do get all the nourishment you need.

Buy it here.

8. elf Cosmetics Bite Size Eye Shadow – Cream & Sugar

elf Cosmetics Bite Size Eyeshadow - Cream & Sugar
Image credit: Nykaa

An affordable brand, elf, launched in India earlier this year and gives us amazing makeup options at reasonable prices. Although they have many good products, this minimal and travel friendly eye palette is a must. It has all the undertones you need for a neutral look, whether it’s a matte neutral brown look or a shimmering effect on the lids. These eye shadows are pigmented, creamy, and non-powdery, making them super easy to work with.

Buy it here.

So which of these products are you most excited to try?

Main image credit: Big Bang Music, T-Series, Paramhans Creations Entertainments, Adarsh ​​Telemedia

The coolest sustainability innovations of 2021 | News | Eco-Business

In a year marked by environmental and social problems made worse by a pandemic that refused to go away, scientists, engineers and other types of intelligent people have found solutions to the world’s most pressing problems.

From lab-grown furniture to net zero alcohol, Eco-Business shines a light on sustainability innovations that have given humanity some hope in another troubling year.

Milk pants

Milk pants from Inner Mettle, made from waste milk. Image: inner courage

Underwear made from waste milk does not seem particularly hygienic. But the United States-based sustainable fabric brand, Inner Mettle, claims to be able to recycle underwear from surplus milk. The underwear is natural, breathable and super-soft, according to the manufacturer, which also makes shoes from recycled lycra and vegan suede..

Laboratory furniture

The loggers take note. The furniture could soon be produced in the laboratory. Researchers at the Massachusetts Institute of Technology (MIT) say they can grow in a laboratory what would take decades to develop in nature. They could even design the wood fabric to take the specific shape of the chair or table. “Trees grow in large cylindrical poles, and we rarely use large cylindrical poles in industrial applications,” Luis Fernando Velásquez-García, senior scientist at MIT’s Microsystems Technology Laboratories, told Fast Company of his report. research article, published in Journal for Cleaner Production. “So you end up ripping down a bunch of material that you took 20 years to cultivate that ends up being junk. Although the research is still in its infancy, the MIT researcher says this could be the start of a new way to produce biomaterials that could also help replace single-use plastics.

Net zero alcohol

Producing a single bottle of vodka emits an average of 6 kilograms of carbon, according to New York City carbon-neutral alcoholic spirits start-up Air Company. The company produces carbon-negative vodka, makes its alcohol from recovered CO2, and removes an additional 45 grams of carbon from the air. Air Company’s carbon neutral alcohol won an award at Fast Company’s World Changing Ideas Awards this year.

Surf to save the ocean

Smart surfing

Tyler Cyronak, post-doctoral fellow at the Scripps Institute of Oceanography. Image: YouTube

A surfboard measuring the acidity of the water, temperature and wave movements could be used to learn more about the degrading health of the ocean. “The reason these parameters are important is that they change directly as a result of climate change,” says Dr. Andrew Stern, founder of Smartfin, in a video interview with Great Big Story. “We have detailed information on the deep ocean, but very limited specific information on the near shore.” Data is collected from an implant in the fin of the surfboard and sent to the user’s phone for analysis.

Coffee capsules that die

Respectful of landfills

Coffee capsules suitable for landfills. Image: Nexe Innovations

The kind of invention that should have been invented a long time ago and before disposable aluminum and plastic coffee capsules began to cover landfills: coffee capsules that actually decompose in the environment. The Nexe Pod, developed by plant-based materials design company Nexe Innovations, is for people who want to drink half-decent coffee instantly, without worrying so much about the packaging footprint of such convenience. (because they are already worried about the deforestation footprint of coffee). Nexe pods are plant-based, compostable in just over a month, non-toxic to soil, and apparently can hold more coffee than a standard single-serve Nespresso capsule. “We are chasing the compostability side of the market, ”said Ash Guglani, president of Nexe Innovations, in an interview with Proactive in May. “There are many recyclable alternatives. But recycling takes work. We bring convenience to individual service.

Rubber wheels

Skateboard wheels made from recycled chewing gum

Early versions of chewing gum were made from the sap of trees, but most modern chewing gum is made from the same substance as car tires, a synthetic rubber called polyisobutylene. Image: Dezeen

Recycled chewing gum skate wheels. Design students Hugo Maupetit and Vivian Fischer, from Nancy, France, found a way to collect discarded gum, encouraging people to stick their used gum on a sign rather than drop it on the floor. After 10-30 used gums were collected, they were melted and cast into wheels.

Stacks of trees

The most common material used for anode in Lithium-ion batteries are made from synthetic graphite, which is not renewable. Finished pulp and paper maker Stora Enso says it can replace synthetic graphite with lignin, the solid substance found in the cells and bark of trees, for use in batteries found in electric vehicles, cell phones and laptops.

Houses from shipping containers

Old shipping containers used to make houses

A house made from used shipping containers. Image: Sean Woolley

There is a growing surplus of shipping containers that have reached the end of their life. German architects and developers of the Schween family have teamed up with real estate expert Sean Woolley at to create aesthetic and affordable homes made from used containers in Marbella, Spain.

Industrial water

German chemicals giant BASF has found a way to create the scent in fragrances and aromas in food from industrial waste. Called n-octanol, the product, which is made from a mixture of carbon monoxide and hydrogen, comes from waste from the steel industry. With this technology, companies will be able to make any product containing n-octanol from municipal and industrial waste gases, replacing fossil fuels in the production process and also preventing them from entering the atmosphere.

Beauty without water

Raël's snowball melts the humidity.  Image: Wunderman Thompson

Raël’s snowball melts the humidity. Image: Wunderman Thompson

Freeze-drying was a popular food preservation technique for astronauts. Beauty brands such as Korean brand Saro de Rúe and Beijing-based biotech company Weibo Hi-Tech Cosmetics are now using this method for skin care products. Freeze drying allows the product to last longer, as there is no water on which bacteria multiply, so no need for preservatives, and the product ingredients can be transported in vacuum sealed bags rather than in liquid containers, which saves space. If there is a downside, they always use plastic packaging.

Photovoltaic pavement

Paver PV Image: Ayuntamiento de Barcelona

Photovoltaic paving stone. Image: Ayuntamiento de Barcelona

The city of Barcelona is on a mission to achieve net zero emissions by 2050. To achieve this, it has started installing solar panels on the tracks. The first installation is 50 square meters of photovoltaic panels in a park in the Glòries district. The path will generate 7,560 kWh per year, enough to power three homes. “We will have to assess the wear because obviously it is not the same thing as putting panels on a roof, even if they are very resistant”, declared Eloi Badia, responsible for the climate emergency and the ecological transition at Barcelona City Hall. Guardians’ Journal.

Wash with waste

OMO of industrial waste

OMO capsules, made from industrial waste. Image: Unilever

Personal care giant Unilever has partnered with biotech company LanzaTech and green chemicals company India Glycols to make laundry capsules made from recycled carbon emissions. Launched in China in April, the capsules are made from recovered industrial emissions that are reused in surfactants, a product normally made from fossil fuels.

Electric steps

Steps can be converted into enough electricity to power LED bulbs or other small devices, by attaching an energy harvesting device to the parquet. Called a nanogenerator, the device is based on sandwiching two pieces of wood between electrodes.

Vegan diamonds


Aether’s “Conflict Free, Carbon Positive and Vegan” Diamonds. Image: Ether

Diamonds are usually unearthed or produced in a laboratory. Both methods are environmentally intensive. US company Aether claims to manufacture the world’s first diamonds that “help reverse historic damage to ecosystems and the environment caused by the diamond industry.” The company’s air collectors suck carbon dioxide out of the sky, pulling it through specialized filters. The CO2 is then synthesized in the right hydrocarbon for the growth of the diamonds. The raw materials are placed in powerful reactors for the diamonds to be cultivated. The energy used comes from “renewable, low-emission sources,” the company told Forbes. The product is now certified vegan.

Did we run out? Let us know by writing to [email protected] or leave a comment in the comments box. This story is part of our Year in Review series, which identifies the stories that shaped the world of sustainability in 2021.

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Gaby Trujillo started Alamar Cosmetics with nothing but her savings

Gaby Trujillo has never been one to shy away from new opportunities. It’s a value that her mother – who left her life and career in Havana, Cuba to bring Trujillo to the United States at the age of 3 – instilled in her when she was young. Trujillo dropped out of school at age 20 to work full time, and at age 25 quit her job at the subscription company Boxycharm to start her own makeup brand – Alamar Cosmetics – with nothing but her makeup. savings.

When a Disney Studios executive messaged Trujillo on Instagram about a collaboration on a makeup collection for one of the billionaire company’s upcoming films, she wasn’t sure that was possible. Trujillo wondered, “Can I really do this?” Can my team handle this? Do we have the budget?

“Even though at the moment we didn’t know how this trip would go, I knew we would find out,” said Trujillo, knowing she couldn’t pass up the chance.

Alamar Cosmetics is now the first independent Latina makeup brand to collaborate with Disney on a makeup launch. Trujillo has created a special makeup collection inspired by the characters and themes of the new animated film “Encanto”, which tells the story of the magical Madrigal family in Colombia and features music by Lin Manuel Miranda accompanied by the voices of Stephanie Beatriz and John Leguizamo, among others. Disney’s “Encanto” makeup collection marks Alamar’s first major collaboration and consists of 13 products, including an eyeshadow palette, blushes, lip glosses and more.

Disney’s Alamar Cosmetics x “Encanto”.

“As a brand owned by a Latina, we’ve always celebrated the diversity of our culture through the makeup we create, and I think Disney was looking for a brand that would be an authentic extension of the magic of the movie,” Trujillo said. . Latin. “We brought an authenticity to the collaboration that I don’t think many other brands could have captured and it’s exciting to see our cultures and customs on the big screen.”

Trujillo grew up and still lives in Hialeah, a neighborhood in Miami with the higher concentration of Hispanics and Latinos in the USA. Surrounded by the sounds of Latin music playing the streets, the smells of homemade Latino food floating in the air, and the support of a tight-knit immigrant community, Trujillo credits Hialeah with her dynamism and inspiration as a contractor.

Gaby Trujillo and her mother.

“Growing up here made me feel like anything is possible,” she says. “We are a city of immigrants who came to this country with nothing and built a thriving city from scratch. “

Trujillo learned the basics of makeup from his beautician mother, who enrolled in beauty school upon arriving in the United States without yet learning a word of English. Trujillo’s parents had spent years saving up so she could go to college, which she did during the day while attending beauty school at night. Even though she was terrified that her parents would be mad at her for wanting to drop out of college, they saw how unhappy she was and instead encouraged her to pursue her passion: makeup.

After starting out in her mother’s beauty salon and taking on private clients herself, Trujillo became a makeup artist for MAC Cosmetics and in-home makeup service Glamsquad. In 2015, she started working at Boxycharm where she learned about influencer relations, social media marketing, digital strategy and product development. At the time, Trujillo shared glimpses of his work on his own social media, where his followers grew from hundreds to thousands on Instagram and YouTube in a matter of months.

While working at Boxycharm, which offers monthly subscriptions of select beauty products from independent brands and top brands, Trujillo noticed a gap in the beauty market: there weren’t many beauty brands owned. to Latinas who offered affordable, high-quality makeup. She created her first eyeshadow palette and received a lot of praise when her boss included her as a Boxycharm star product.

“We started at a time when people wanted something different, something that would make them feel connected to their roots. Through make-up and with Alamar Cosmetics, this is exactly what we have done, ”explains Trujillo.

With only the savings Trujillo had earned during her years of self-employment, bridal work, and makeup lessons, she quit her job in 2018 to work full-time at Alamar Cosmetics – named after the Cuban town in which she was born. Today, the brand has over 212,000 followers on Instagram, its main platform for driving sales. Now entering her fourth year in business, Trujillo says accepting Disney’s offer to collaborate on “Encanto”, even though she didn’t know how it would fare, was exactly the opportunity she needed to ” get the business back in shape ”and increase its success.

“Saying no will save you so many blessings, and you would be surprised at what you are capable of. It is important to believe in yourself and to give yourself the chance to excel, ”says Trujillo. “It’s always important to say yes and then to understand because a solution is always there, you just have to find it. ”

Vamigas decolonizes beauty with a clean skincare line

Red lipstick, big hoops, and a full makeup face are the norm for many of us and when it comes to skin care we also have preferences including aloe vera for burnt or burnt skin. dry. But this love of beauty isn’t just a cultural norm for Latinas, it translates into money spent where Latinas buyers make up 18.5% of their income in the United States, according to NIelsen. Still, Latinas-owned beauty brands, especially in the clean skincare arena, are few in number at major beauty retailers. There are several small Latinas owned skin care lines, however, including the Vamigas clean skin care line, launched this year and founded by Ann Dunning and Christina Kelmon.

Kelmon has paternal roots in Oaxaca, Mexico, and Dunning immigrated to Los Angeles from Chile when she was nine. Vamigas, named after their daughters with a nod to “amigas”, is a labor of love inspired by their heritage. The line came together after these jefas met through an investor network, Pipeline Angels, where they were both investing in BIPOC startups. Kelmon is one of Silicon Valley’s few Latino investors and CEO of makeup brand Belle en Argent. Working with other Latinas has only opened their eyes to the importance of representation and its absence in the beauty industry for Latinas.

“No one is targeting Latinas right now and yet the market is huge,” Dunning said. HipLatina. “Clean skin care products are very expensive, avoid marketing to Latinas or don’t understand how to market us at all. “

They combined their heritage and business skills to develop a brand with plants from Latin America, many of which are used by locals for welfare purposes. “The background for wellness ingredients has basically been erased. Brands don’t use things like chia and Rosa Mosqueta without any reference to where they come from, so consumers have no idea what they’re using and how powerful Latin America is.

Rosa Mosqueta is originally from southern Chile and was traditionally used for burns and dry skin among indigenous people in the Araucana region. This information is shared on their website in the “Ingredients” section where they explain the history, background and use of ingredients in their products, which strengthens their mission to amplify LATAM plants through Vamigas. Rosa Mosqueta is known for its ability to reduce hyperpigmentation and signs of aging and is available as an organic oil for the face and body. Dunning says Rosa Mosqueta is the product that she believes embodies the brand because it “transcends generational boundaries and also national boundaries.”

Vamigas oils
Photo courtesy of Vamigas

Their other products include Olinda Clarifying Cleanser with Acai, Chia, Prickly Pear, Pampas Balancing Face Mist with Yerba Mate, Acai, Witch Hazel and Aloe Vera, and Luz De Sur Oil with Eight Herbal Fragrance Free. Products range from $ 24 to $ 34, and in addition to their website, they’re also now available on Nordstrom, Thrive Market, and HSN.com. perfumes and their prevalence in beauty products. They cite studies that show a potential correlation between phthalate exposure and brain damage in babies. This is part of what made them pay attention to what they put on their skin and they figured other Latinas would be interested in cleaner options with ingredients they might already know.

“For us in clean skin care, part of the problem is this current trend to use ingredients from South and Central America like Rosa mosqueta, Maracuja, etc. in a way, he takes those ingredients from other territories and enjoys them with no benefit to the people of those countries, ”shares Dunning.

Vamigas skin care set
Photo courtesy of Vamigas

A Women’s Wear Daily report on Nielsen’s results found that Latinas outnumbered the general beauty market by 30%, even amid the pandemic. We represent 14.1% of beauty buyers, but are responsible for 18.5% of beauty spending and this is the market Dunning and Kelmon tap into. But for Dunning and Kelmon, it’s about really bringing up LATAM and Latinas in style. Kelmon explains that often when Latinas are included in the wellness space they are “almost symbolic” and with Vamigas the foundation of the brand is to honor the ingredients of LATAM while helping Latinas to feel at home. comfortable in their body.

But it’s more than a list of ingredients, they are raising awareness through their website, especially through their “Vamigas” section with articles like “Latina Skincare Secrets Only Your Abuela Knows”. With products and a digital platform for Latinas, the two founders share that being by and for Latinas is a powerful thing, especially when the brand is fully self-funded.

“We like to say that we want to decolonize the ingredients by owning a piece of that market and encouraging other Latino entrepreneurs to do that as well, but also to encourage own brands to add cultural context around the ingredients they use.” , explains Kelmon. “These ingredients have a powerful history and come from powerful inhabitants of the earth. It’s as easy as understanding that, sharing that knowledge, and honoring the cultures you have inherited.

Target’s Beauty Sale Offers Already Affordable Holiday Gift Sets For Less

If you purchase an independently rated product or service through a link on our website, STYLECASTER may receive an affiliate commission.

While we love our beauty-focused luxury stores, there’s just something about Target that grabs us and makes us empty our wallets. This is the huge range of beauty brands, both premium and affordable, as well as clean beauty sets, owned by BIOPC and of value. Plus, you can grab some toilet paper, laundry detergent, and a cute new jacket while you’re at it. Best of all, right now Target Beauty is on sale: gift boxes are buy one, get one 25 percent off already super affordable prices.

The best thing about these gift sets is how amazing they already are. You can buy scrunchies, skin care, hair care, and makeup for a lot less than what you would pay at regular retail. Buy them for yourself to save money or gift them to your friends and family. At these prices and among our favorite brands, you really can’t go wrong.

We’ve started you off with some of our favorites below. The BOGO 25% offer only lasts until December 11.

Our mission at STYLECASTER is to bring style to people, and we only offer products that we think you will love as much as we do. Target is a sponsor of STYLECASTER, however, all products in this article have been independently selected by our editors. Please note that if you purchase something by clicking on a link in this story, we may receive a small commission on the sale.


Elf Snow Globe Mix and Brush Holiday Gift Set

You get four cruelty-free synthetic brushes and two TikTok viral makeup sponges in this cute kit.

Hero cosmetics emergency stress gift set Already affordable targets Beauty gift sets are on sale right now


Hero Cosmetics Anti-Stress Emergency Gift Set

Holidays can be stressful AF. Treat this Skin Cleansing Set with the Cult Mighty Patch Acne Spots, Post-Breakout Rescue Balm and Brightening Skin Brightening Wand.

black star scrunchie scunci gift set Already affordable beauty gift sets are on sale right now


Scunci star scrunchie gift box

Six colorful scrunchies for $ 10? Yes please! There are even satin options for hair that doesn’t break out.

olay regenerist holiday minis moisturizing gift set Target already affordable beauty gift sets are on major sale right now


Olay Regenerist Holiday Minis Moisturizer Gift Set

Mom would love this Olay Regenerist duo, which includes a travel size micro sculpting face moisturizer, 24 collagen peptide face moisturizer and a sleep mask.

target holiday hair set


Best of “Best Tressed” Box – Target Beauty Capsule

Get nine travel hair products from Target’s best-selling brands including Odele, Eva NYC, L’Oreal, and Kristen Ess.

Target Beauty Capsule Advent Calendar Gift Set Already affordable beauty gift sets are on sale right now


Advent Calendar Set – Target Beauty Capsule

Advent calendars are all the rage right now. This contains travel-size beauty products from brands such as Hero Cosmetics, Elf, Vital Proteins, House of Lashes, Real Techniques and Maybelline.

Versed calm clear 38 holiday cheer skin Already affordable beauty gift sets are on sale right now


Versed Calm Clear & Holiday Cheer De-stressing Gift Set

Soothe, refresh and hydrate skin in winter with a facial acupressure wand, clarifying serum and moisturizing gel-cream.

lip gloss gift set Targets already affordable beauty gift sets


Lip gloss gift box

Got a friend who’s obsessed with lip gloss? This fun set includes 15 lip glosses in shimmering, shimmering and matte finishes.

mix bar eau de parfum perfume discovery set Targets already affordable beauty gift sets are on major sale right now


MIX: BAR Perfume Discovery Set Eau De Parfum

Help them find their new signature sent with this five-piece fragrance set.

Maybelline lash sensational holiday kit sky high mascara and gloss lifter gift set Targets already affordable beauty gift sets are on major sale right now


Maybelline Lash Sensational Holiday Kit, Sky High Mascara and Lifter Gloss Gift Set

Two viral TikTok favorites in a limited edition set? Yes, for real! And we’ve never seen a Sky High mini size in blackest black washable mascara and full size lifting gloss in Moon at this affordable price.

Stylist |  Interview with Ashley Benson

Cruelty-free cosmetics market size to grow by $ 3.92 billion

The cruelty-free cosmetics market is expected to grow by $ 3.92 billion from 2020 to 2025, according to Technavio. Market growth momentum will accelerate at a CAGR of 4.81%.

Analysis of the main market players

  • Charlotte Tilbury Beauty Ltd. – The company offers a wide range of cruelty-free cosmetics, such as light moisturizers, Matte Revolution lipsticks and many more.
  • Coty Inc. – The company offers the Coty COVERGIRL brand which is cruelty-free and has been certified Leaping Bunny by Cruelty-Free International.
  • Debenhams Plc – The company offers a wide range of cruelty-free cosmetics, such as Urban Decay Lip Liner, Urban Decay Eyeliner, Urban Decay Eyeshadow Palette, and many more.
  • Elven Beauty Inc. – The company offers cruelty-free cosmetics such as No Budge Eyeshadow, Poreless Putty Primer, Sheer Slick Lipstick and many more.
  • Kose Corp. – The company offers a wide range of cruelty-free products, such as Awake bee positive hand serum, Awake restructuring serum and many more.

Subscribe to our “Lite Plan” billed annually to 3000 USD to view 3 reports per month and download 3 reports per year.

Cruelty-Free Cosmetics Market 2021-2025: Segmentation

  • Distribution channel
  • Geography
    • Europe
    • North America
    • APAC
    • South America
    • AEM

By distribution channel, the offline segment is expected to represent significant growth in market share during the forecast period. Indeed, consumers prefer to buy new cosmetics in retail stores. The brand’s outlets in large urban areas offer free samples to potential customers.

By geography, Europe is expected to account for 43% of the market growth over the forecast period, with the UK, Germany, and France being the key countries. Regulatory compliant cruelty-free cosmetics and presence of large vegan population will drive the growth of cruelty-free cosmetics market by Europe during the forecast period.

See our free sample for more information on the contribution of each segment

Corresponding reports:

  • Natural cosmetics market: The natural cosmetics market has been segmented by type (personal care, skin care, and others) and geography (APAC, Europe, North America, MEA and South America). Download a free sample report
  • Halal Cosmetics and Personal Care Market: The halal cosmetics and personal care market has been segmented by product (halal color cosmetics and other halal BPC products), distribution channel (offline and online) and geography (APAC, MEA, Europe, North America, and South America). Download a free sample report

Scope of the cruelty-free cosmetics market

Cover of the report


Page number


Year of reference


Forecast period


Growth dynamics and CAGR

Accelerate to a CAGR of 4.81%

Market growth 2021-2025

$ 3.92 billion

Market structure


Annual growth (%)


Regional analysis

Europe, North America, APAC, South America and MEA

Efficient contribution to the market

Europe at 43%

Main consumer countries

United States, United Kingdom, Germany, France and Japan

Competitive landscape

Leading companies, competitive strategies, reach of consumer engagement

Profiled companies

Charlotte Tilbury Beauty Ltd., Coty Inc., Debenhams Plc, elf Beauty Inc., Kose Corp., LOreal SA, Lush Retail Ltd., MAV Beauty Brands Inc., Natura International Inc. and The Estee Lauder Co. Inc.

Market dynamics

Parent Market Analysis, Market Growth Drivers and Obstacles, Analysis of Fast Growing and Slow Growing Segments, Impact of COVID-19 and Future Consumer Dynamics, Analysis of Market Conditions for the Forecast Period


If our report didn’t include the data you’re looking for, you can reach out to our analysts and customize the segments.

About Us
Technavio is one of the world’s leading technology research and consulting companies. Their research and analysis focuses on emerging market trends and provides actionable insights to help companies identify market opportunities and develop effective strategies to optimize their market positions. With over 500 specialist analysts, Technavio’s report library includes over 17,000 and more reports, spanning 800 technologies, spanning 50 countries. Their customer base consists of companies of all sizes, including more than 100 Fortune 500 companies. This growing customer base relies on Technavio’s comprehensive coverage, in-depth research and actionable market intelligence to identify opportunities in existing markets. and potentials and assess their competitive positions in changing market scenarios.

Technavio research
Jesse maida
Communication and Marketing Officer
United States: +1 844 364 1100
United Kingdom: +44 203 893 3200
E-mail: [email protected]
Website: www.technavio.com/

SOURCE Technavio

Confessions of a Serial Buyer – The New Indian Express

Express news service

BENGALURU: A few weeks ago, I opened my email to see a harmless attacker from my mother. He would read something like “Trade in your complete wardrobe for a busy life.” It seemed like a harmless thread, which I walked through and deleted. The email gave me flashbacks of myself at 2 a.m. on a Friday. With a full cart, blurry vision, a faint ringing in my ears, and a laptop is starting to age from the countless open tabs. The timing of this email couldn’t have been more specific.

We have entered the most difficult time of the year for shopaholics, the holidays. These days induce a combination of worry and excitement, which should make us avoid Black Friday like Black Plague. There is extreme publicity, carefully woven triggers in words and images. Sales designed to give us a ‘now or never’ attitude to shopping, resulting in reckless additions to carts, non-stop deliveries and less real estate to store them.

My dear readers, it is time to be clear. All my life I have been good at rationalizing ridiculous expenses. I can convince myself to buy almost anything at exorbitant prices. I’m getting technical too, with spreadsheets and cash backs, sales, long term wardrobe goals, and convinced myself that buying this thing now will save me a lot down the road.

A lot has changed for me over the past year, and as someone who works in the beauty industry, I have to say: beauty brands don’t have sales because they love you. Of course, sales are always good. You get a little adrenaline rush when this limited edition palette that was on your wishlist goes on sale. If you realize how oversaturated the beauty industry is and how they are essentially competing for a place in your stretched beauty budgets, you will realize that adrenaline is exactly the reaction they are looking for. . Brands don’t have sales because they’re kind or generous. They are doing sales to crowd out the last segment of their target market that they have failed to capture. To break the hold of someone who says, “I already have 40 lipsticks and I don’t need another one.”

The formula is the same: create a new product that catches the eye. Get a stampede of early users who pay full price to rave about it, comfort skeptics with a 10% discount later, and continue to aggressively market those who wait for it afterwards. What you think is such a great deal now will likely be reproduced again until you get tempted to make the purchase. Sales take place every 2 months, so keep that in mind if you’re going to buy something because of FOMO.

A sure way to navigate a sale would be to ask yourself: would you buy this if it was at full price? Having said that, I’m happy to report that all of the purchases I made over the past week were not misguided. In fact, most of the beauty purchases I made were on my list anyway. I’m not sure if I’ll ever put compulsive shopping behind me, but little revelations along the way have helped. What did you buy this sales season?

ReCommerce discusses ‘Click on Amazon’ for Beauty Brands – WWD

Beauty brands are stepping up their growth and glamor factor across multiple channels, through Amazon – and according to digital agency ReCommerce, the platform is poised to take these brands to the next level.

At the WWD Beauty CEO Summit, the “Making Amazon Click for Beauty Brands” conference, moderated by Taylor Hamilton, CEO and co-founder of ReCommerce, an Amazon accelerator that works with brands in the beauty and personal care industry, presented explained how businesses can use the platform to increase sales in physical stores, direct-to-consumer channels, and on Amazon itself.

ReCommerce helps brands take control of their platform presence and achieve their strategic goals – and as an Amazon bestseller, ReCommerce has over 300 people dedicated to accelerating partner businesses and prides itself on proven success in space.

When Hamilton founded ReCommerce, his goal was not to dominate Amazon, but rather to help brands create a holistic strategy on the platform that works in conjunction with physical and d-to-c businesses to generate revenue. growth on all three channels.

Hamilton explained that his point of view makes him uniquely qualified to lead the discussion. Coming from a brick and mortar background where he owned a specialty retail chain, he “saw firsthand the challenges Amazon can create for both brands and brick and mortar retailers. mortar”.

About a third of all internet beauty sales are made on Amazon, and that number is growing every year, according to data from ReCommerce. Hamilton said it all comes down to the fact that brands have full control over the platform, which allows them to decide on import items such as the appearance of content; customer interaction; the use of Amazon data for customer acquisition; packaging and shipping products, and even gain insight into the unboxing experience.

“Amazon is a marketplace, but it’s also a quasi-d-to-c platform that has the built-in advantage of being prepackaged with 200 million customers each month, and the ability to leverage the largest and most comprehensive first -part purchase data available globally for advertising to new customers, ”he said.

Analyzing over 300 of the best Specialty Beauty brick and mortar retail stores, ReCommerce found that 89% of these brands are currently sold on Amazon in one way or another, but only 48% of them. have ‘managed capacity’, meaning their presence is managed in one way or another, and about half of brands have ‘unmanaged capacity’ or no control over aspects such as presence, content, pricing or strategy.

Brands can take control of Amazon through six key areas: optimizing content or optimizing creatives on Amazon to align across multiple channels; catalog, creation of digital content optimized for Amazon and “pepper” keywords in listings so that brands can “win” on Amazon advertising; market support, which enables brands to access, operate and strategize with exclusive Amazon buyer data; advertising, to link creativity to the use of buyer data for the acquisition of new customers; trademark protection, which includes benefits such as the elimination of counterfeits; and logistics, or being ubiquitous where and how customers want to buy products.

To sum up, Hamilton said, “Brands that truly rely on Amazon for its strengths have had huge success on the platform, accelerating growth, while simultaneously accelerating growth through their physical channels and sales sites. direct to consumers. – All at the same time. “

Why variety shows are so crucial to Douyin

Key points to remember:

  • Douyin recently announced plans to help 100 new brands reach 100 million RMB ($ 15.7 million) in annual sales in the coming year.
  • In 2022, the platform will focus on ‘interest-based e-commerce’ which prioritizes high-quality content to motivate audience interest to buy based on specific interests.
  • With China’s crackdown on content and celebrities showing no signs of stopping, one content commerce strategy Douyin appears to be adopting is to host longer variety shows.

While its global counterpart TikTok receives a lot of attention, the Chinese-language short film platform Douyin has grown into one of the most influential short film platforms in China since its launch in September 2016. The latest two years have seen Douyin evolve well beyond his initial goal. seconds long videos and venturing into long-form movies, e-commerce and social shopping, making the platform a key way to reach and sell to Chinese millennials and Gen Z. (Offering, at Passage, a look at what owner Bytedance could hope to do with TikTok in 2022 and 2023.)

One of Douyin’s defining attributes, which has fueled continued growth since launch, is a strong content commerce strategy that offers lessons to any business considering the Chinese market. Earlier this month, Douyin’s e-commerce department hosted a joint forum with investment firm Source Code Capital – in which Bytedance founder and recently deceased CEO Zhang Yiming is a sponsor – to discuss their new white paper on the growth of emerging brands. on Douyin.

The white paper maps the growth trajectory of seven successful consumer brands on Douyin, detailing how they have benefited from Douyin’s promotion and sales channels, and pledges to help 100 new brands reach RMB 100 million (15 , $ 7 million) in annual sales in the coming year. . While the white paper has yet to be released online, the forum discussion makes it clear that Douyin will rely more on content commerce to drive its ecommerce segment. As Zhang Hao, director of Douyin’s e-commerce service provider, told the forum, Douyin will focus on “interest-based e-commerce (兴趣 电 商)” which prioritizes high content. quality to motivate the public’s interest to buy according to specific criteria. interests.

Compared to traditional high display and advertising density e-commerce, interest-based e-commerce aims to attract potential consumers “upstream of the traffic” and enable brands to build more substantial customer relationships. An example of an interest-based e-commerce that has become hugely influential over the past two years – but has fizzled amid the Chinese government’s crackdown on “overly entertaining” content like competitive entertainment shows. ‘idols – is the integration of streetwear brands in shows like fashion. concentrated Fourtry or beauty brands on last year’s hit Sisters making waves. In both cases, the brands featured may have been unfamiliar to young viewers initially, but have gradually become familiar and the programs have infused more avenues for online shopping during the season.

While the Chinese crackdown on content and celebrities shows no signs of stopping, one content commerce strategy Douyin appears to be adopting is to host longer variety shows, which is in stark contrast to short, generated video content. by users who defined its debut. years. During this year, Douyin aired several long-running entertainment programs, among which talent shows such as Click on “Like”! China has talent (点 赞! è¾¾ 人 秀) developed by Fremantle, SYCO and Star Canxing Entertainment, and Rent the program (为 æ­Œ 而 赞), a music competition show co-developed by Douyin and Zhejiang Television. Both shows incorporate Douyin’s well-known “like” click “feature to better engage audiences at home (and, no doubt, get them used to clicking links to buy while watching shows). Douyin also exclusively broadcast the talk show Just be real (非常 静 距离) which explores the life stories of celebrities, and GirlsSpectacular trip (容 ​​我 SA 娇), a reality show starring Hong Kong idols Joey Yung, Gillian Chung and Charlene Choi that focuses on the lives of modern women.

Douyin’s variety show initiative is certainly impressive, as it transformed the platform from a mere sponsor of other variety shows on television a few years ago to a notable creator of engaging programming aside from. whole. For brands, Douyin’s talent and talk shows are also known to be relatively safe options, while idol-based entertainment programs remain under strict surveillance.

However, it is still too early to say whether Douyin’s variety shows can become the backbone of its broader content commerce push, which relies on the production of engaging content that drives e-commerce sales (and attracts sponsors). A major challenge for Douyin is how he can fit his short bread and butter video entertainment into longer programs. As evidenced by the seemingly inferior performances of several celebrities championed by Douyin on the platform’s talent shows, what goes viral on Douyin may not necessarily turn out to be a hit in front of a larger audience or sustain long draws on the platform. a formal talent show.

The big question Douyin will need to answer in 2022 is whether he can create successful indigenous programs based on the large amount of user-generated content on the platform and competently promote them to an audience accustomed to longer thematic entertainment programs. Otherwise, no matter how many shows that Douyin airs exclusively, it will only be one of many short video and streaming platforms that will broadcast similar and easily replicable programs.

Bulgari brings La Dolce Vita to Paris with Italian-inspired hotel – WWD

PARIS – Dolce Vita, meeting the City of Light.

Roman jeweler Bulgari is about to bring a touch of Italian hospitality to Paris with the opening on December 2 of its seventh hotel in the world, located in the city’s Golden Triangle just a two-minute walk from the Tony Avenue Montaigne, where parent company LVMH Moët Hennessy Louis Vuitton is headquartered.

Completely redesigned by Italian architectural firm Antonio Citterio Patricia Viel, who worked on all hotels in Bulgari, the old office building from the 1970s has been transformed into an 11-story luxury property with just 76 rooms and suites .

Its previously mirrored facade is now clad in light gray local stone, framing oblong windows inspired by Italian Renaissance architecture.

The entrance to the Bulgari Paris hotel.
Courtesy of Bulgari

With prices ranging from 1,400 euros for a 450-square-foot room to 35,000 euros for the two-story penthouse, which includes a rooftop garden with views of the Eiffel Tower, the Bulgari hotel sits squarely at the top of the luxury pyramid of Paris, alongside his stable mate, the recently opened Cheval Blanc on the Seine.

“We are very excited because it is probably the most difficult, the most populated and the most expensive city in the world when it comes to high level hospitality”, Jean-Christophe Babin, CEO of Bulgari, told WWD. “For us, this will truly be the ultimate proof of the desirability of our brand and our concept. “

The hotel will include a 2,365 square foot boutique, replacing the former Bulgari flagship on Avenue Georges V, and complement the brand’s store on nearby Avenue des Champs-Elysées, opened in 2018. Bulgari unveiled earlier this year a renovated store on Place Vendôme, the epicenter of global fine jewelry.

“As a jeweler and master of hospitality, Paris is ultimately the most important city for us, even though we come from Italy. So bringing Roman hospitality and Roman jewelry to Paris is obviously a must, because Paris will forever retain this status as the capital of jewelry, ”Babin noted.

Located at the corner of avenue George V and rue Pierre Charron, the hotel is a stone’s throw from the Four Seasons Hotel George V, where Sylvain Ercoli, general manager of the Bulgari Paris hotel previously worked.

As such, he’s uniquely positioned to know what sets the newcomer apart from the French capital’s existing “palaces”, the official ranking of hotels that exceed the five-star standard.

A room at the Bulgari Paris hotel

A room at the Bulgari Paris hotel.
Tommy Picone / Courtesy of Bulgari

“I think it brings a touch of Italian elegance which, for me, is absolutely timeless,” he said during a recent visit to the premises. “It’s Italian luxury, bourgeois, but which in a way espoused Paris.

He highlighted the decor of a suite costing 20,000 euros a night, clad in glossy eucalyptus wood panels, its dining room clad in straw marquetry from the studio of the famous master Lison de Caunes. Dotted with designer objects and furniture from Gio Ponti, Flexform, Fontana Arte and B&B Italia.

Viel described it as a cross between Roman glamor and Parisian sophistication.

“In a way, Rome and Paris are two sides of the same ambition, if you will. They are the center of modern creativity. Fashion is both Roman and Parisian; food is both. So they kind of embody the same position around the world, but from two very different points of view, ”said the architect.

The hotel shares a number of codes with the Bulgari jewelry universe, including a palette of warm colors ranging from garnet and amethyst to its signature saffron hue. In the lobby, a painting of actress Monica Vitti by Chinese artist Yan Pei-Ming overlooks a marble floor encrusted with a star motif, similar to that found in the Bulgari store on Via Condotti in Rome.

The 14,000-square-foot spa includes a semi-Olympic pool covered in mosaics in shades of emerald, jade, and malachite. The Vitality Pool, on the other hand, is decorated with a motif inspired by the Baths of Caracalla in Rome, a major inspiration for the Divas’ Dream jewelry collection.

With nine treatment rooms and a circular spa suite including a private hammam, the wellness area works with beauty brands Amala, Bellefontaine, Ananné and Augustinus Bader, and is the only place offering clinic treatments 111Skin’s in France.

Il Ristorante restaurant is run by Michelin-starred chef Niko Romito. It has 58 seats inside and 40 outside in an interior garden, and offers dishes including its signature vegetable lasagna and a Milanese risotto made without butter. French classics like sole meunière and onion soup are on the room service menu.

Babin said the amenities were exceptional for a boutique hotel and justified the high Average Daily Rate (ADR) of the rooms.

“This economic model only works if the experience is so exceptional that you agree to pay an ADR which is much, much higher than other palaces, because otherwise you would not have the critical mass to absorb the cost of offering better services and infrastructure – the swimming pool for example, or the spa – than most existing palaces, ”he said.

The spa pool at the Bulgari Paris hotel

The spa pool at the Bulgari Paris hotel
Courtesy of Bulgari

He noted that Bulgari, which has hotels in Milan, Bali, London, Beijing, Dubai and Shanghai, is generally number one in every city in terms of revenue per available room. It also ranks near the top of rankings established by the Leading Quality Assurance (LQA) benchmarking service.

“We obviously want to become number one in Paris, which is not easy, because Paris is the most competitive city in the world when it comes to measuring that,” he said, noting that the city has more than 10 hotels with an ADR greater than 1,000 euros.

This is an ambitious goal, at a time when the city is still struggling to regain its pre-pandemic tourism levels. Ercoli said the French have traditionally made up only 3 to 5 percent of luxury hotel guests in Paris, while U.S. citizens make up 35 to 40 percent of guests.

As American, European and Middle Eastern travelers return to the French capital, Russian, South American and Chinese nationals are still confined to their homes by COVID-19 travel restrictions. However, city officials are betting on a massive influx of visitors for the 2024 Summer Olympics.

In the race to attract VIP clients, Babin expects to face Cheval Blanc, an internal competition apparently sanctioned by LVMH boss Bernard Arnault. “It is certain that the group’s ambition is for these two hotels to become the two new benchmarks for the ultimate luxury experience in the City of Light,” said Babin.

The executive noted that the two were relative newcomers to the hospitality segment. Bulgari opened its first hotel in 2004, and the hotel division of Cheval Blanc was founded in 2006. “Cheval Blanc is above all the best wine in the world, and we are above all one of the best jewelers in the world, therefore two activities that I say are a bit far off, ”he said.

“On the other hand, our clientelist obsession has helped us build business models which, to the extent that they have proven to be very successful, by creating, de facto, a style of hotel that I would not only qualify as a luxury hotel. 21st century, but the ultimate experience. through a boutique hotel format, ”he argued.

The next openings for Bulgari’s hotel division are openings in Rome and Moscow next year, Tokyo in 2023, Miami in 2024 and Los Angeles in 2025. It is also looking for a location in New York, Babin said.

“The master plan is to have New York, LA and Miami. I think if you really want to establish a strong presence in the United States, these three cities are absolutely mandatory, and I think in all these three cities our concept remains unique, so we don’t necessarily have the stress of being there as soon as possible, ”he commented.

The facade of the Bulgari Paris hotel

The facade of the Bulgari Paris hotel.
François Guillemin / Courtesy of Bulgari

The only Italian player in the hotel industry in the French capital, Bulgari relies on its cultural assets. “Our style is very different from any existing player in Paris,” Babin said. “We come from a historical background and a very cultivated environment. On the other hand, we are Latin people, so we are warm, we are happy, we have love and empathy.

This approach works well for his clients, whom he described as successful freelance types looking for a home away from home, and has resulted in a high rate of return clients elsewhere.

“Customers today are much less formal than they were over a century ago, when they [other Paris] palaces were built. And they really enjoy being in a practical, contemporary and modern environment with a staff that is extremely customer-obsessed, but at the same time approachable and friendly, ”Babin said.

“When I see the evolution of hard luxury, it seems like it’s a trend right now. As a general rule, fine jewelry is more and more worn dressed and dressed, which means that people appreciate their luxury not only for different formal opportunities, but also for informal ones, and our hotel concept really follows these lines ”, he concluded.


Bulgari inaugurates a renovated flagship on Place Vendôme

Bulgari opens second American hotel in LA

Bulgari combines jewelry and hospitality for new Tokyo hotel

11 of the best clean products to give to the conscious beauty lover

Clean Skin Care Products for Conscious Beauty Addicts


These days, more and more people are realizing what they are putting in and on their bodies – and for good reason. Silicones, sulfates, formaldehydes, parabens, phthalates, etc. clutter the ingredient lists of many commonly used products, and many consumers are no longer there. For this reason, people are making the transition to clean beauty products.

RELATED: 8 Of The Best Clean Beauty Brands To Buy For Any Budget

But sometimes it can be difficult to decipher which products are really clean. Research is an exhausting process. And look at the packaging and read every last ingredient on every product? Is not nobody got time for dat.

So whether you treat yourself or a conscious loved one, we’ve rounded up all of the best clean beauty products that will make the best Christmas stockings – without any of the BS

VIDEO: CLEAN SLATE: The Best Clean Body Butters To Help You Get Through Dry Skin Season

– 35 Available at Ruth & Gem

As happy as the holiday season may be, the cold has caused many people to wretched. Luckily, scented candles are a way to make your home warm and cozy, and that’s why we fell in love with the guava and white tea scent from Ruth & Gem. Our beauty editor Kayla Greaves shares that she has yearned (for years) to be back home in Jamaica, so the scent of guava and passion fruit gives her an instant sense of comfort. “Plus, with a blend of coconut and soy waxes and lead-free cotton wicks, I don’t have to worry about my loved ones breathing anything other than the wonderful scent notes of the candle,” adds she does.

Р$ 60 Available at Credo Beaut̩

There are two types of people in this world: those who love winter and those who hate it. But no matter where you are, we can all agree that winter is a time when everyone’s skin gets dry, scaly, and ashy – not a good time. That’s why Osea’s best-selling body care duo (for a reason) is the perfect gift. Start by using the Earth Salts Body Scrub to smooth the skin, then lock in the moisture with the brand’s Undaria Seaweed Body Oil.

– $ 48 Available at Sephora

Lightweight, perfecting and protective all in one. This clean skin serum shade is formulated with niacinamide, squalane, and hyaluronic acid to treat while providing coverage. Plus, this dew-inducing foundation contains SPF 40 to protect your skin from harmful UV rays all day long.

– $ 88 Available at Sephora

Gorgeous colors without the guilt. These three shimmering shades are perfect to layer and mix for any day or night look. The cream-to-powder shade continues like velvet and shines like satin, the perfect finishing touch for all your New Years Eve projects. Plus, the set comes in three different color palettes so you can gift your own. your loved one (or yourself) the best shades for their (your) coloring.

– $ 28 Available at Sephora

Winter can wreak havoc on your skin and hair thanks to freezing temperatures that cause dry, flaky skin. That said, healthy hair starts at the scalp, and this serum will nourish the skin on your head for refreshed and hydrated hair. Plus, it can be used on all hair textures including protective styles. It is a victory, a victory, a victory.

Available on Amazon

Give the gift of a worry-free bath with this festive bath that will take away any stress that naturally accompanies the holidays. The deliciously scented dip is a hand-blended Epsom salt and Dead Sea salt to nourish while you relax.

– $ 60 Available at Sephora

Who doesn’t love a good beauty kit during the holidays? And this cult Drunk Elephant box contains three of the brand’s hair products: Happi Scalp Scrub, Cocomino Glossing Shampoo and Cocomino Marula Cream Conditioner, for a complete hair care routine that produces shiny, nourished hair.

– $ 13 Available on Amazon

Who says sweet scents can’t be clean or have to cost a fortune? This Pacifica Tahitian Gardenia scent is blended using natural essential oils with notes of gardenia, orange, jasmine and tea for a vegan, cruelty-free scent that’s long-lasting, parabens and phthalates free. Plus, don’t worry if this isn’t the scent for you – there is a wide range of carefully crafted scents, like Indian Coconut Nectar and Tuscan Blood Orange.

– $ 16 Available at Celsious

If you’re looking for a practical hand soap that will wash, nourish, and smell great without any unwanted ingredients, this sustainably crafted square soap roll is the perfect gift for yourself or someone you love. Additionally, the handmade soap was made by two small companies located in Brooklyn, New York: The Celsious Laundromat and Oil + Water Skincare. Support the little ones and the locals!

– $ 16 Available on Amazon

Relax with this essential oil kit to diffuse throughout the house for a zen vibe when the family comes to town. The trio includes natural oils of citronella, cedarwood, and sweet marjoram for quiet vibes long after the wine is gone.

– $ 20 Available at Celsious

Say goodbye to dry, ashy skin this winter. This luxurious body butter is made with organic ingredients, such as coconut oil, shea butter and beeswax, and comes in three flavors: Original, Grapefruit and Bare.

9 native beauty brands worth splurging now and always

Indigenous beauty brands often don’t get the recognition they deserve, as evidenced by the plain and simple fact that it’s rare to see them on the shelves of major beauty retailers. There is no good reason why there aren’t many options available to customers yet, but even so, their impact transcends the potential for profit, with an emphasis on giving back to the company. community, to be respectful of the planet and to harness the traditional – and sustainable – practices used by families for centuries.

But the good news is that many Native American makeup, skin care and body care brands attract customers without being attached to a large retailer – and that’s a major achievement in itself. Take Satya Organics, for example, a skin care brand founded by a new mom in 2014. Determined to find a non-toxic, anti-inflammatory solution to her child’s eczema, she developed a balm in her crock pot. kitchen that cleared up her daughter’s skin. in two days. The latter is just one example of several Indigenous founders having a lasting impact on the beauty community.

From luxe plants to super pigmented eyeshadow palettes, keep scrolling to learn more about nine of the best Indigenous-owned beauty brands, plus TZR’s product recommendations for each.

We only include products that have been independently selected by TZR’s editorial team. However, we may receive a portion of the sales if you purchase a product through a link in this article.

Shop Indigenous Beauty Brands

Beauty of cheekbones

Originally from Canada, Jenn Harper founded Cheekbone Beauty in 2016 to create a high quality cosmetics brand that gives back to the Indigenous community while being as low waste and sustainable as possible. Since its launch, the brand has unveiled several products ranging from face palettes to eyeshadow palettes, but its best-seller is its ultra-pigmented (and top-rated) Sustain lipstick, available in eight shades. Its most recent launch is the eyelash lengthening mascara that contains castor oil to promote lash growth.

Satya organic skin care

Satya Organics was born in 2014, initially founded by Patrice Mousseau to treat her baby’s eczema. “The journey to Satya specifically began when Esme was eight months old and developed eczema,” the founder said in an interview on the brand’s website. “I took her to the doctor and was shocked to find that the only recommendation was a steroid cream!” So she got down to business and created her own non-toxic anti-inflammatory formula using just five ingredients. other skin conditions.

Prados Beauty

In 2018, Prados Beauty founder Cece Meadows was the first Native American makeup artist to work behind the scenes at New York Fashion Week. A year later, her cosmetics brand was born, and today, she’s known for her maximalist makeup offerings, like make-believe and brightly colored eye shadow palettes made in collaboration with the Native American artist. Steven Paul Judd. In addition to its glamorous offerings, the “Prados Promise” is to “put money, time and mentorship back into indigenous communities”.

Skwalwen botany

Aboriginal luxury brand Skwalwen Botanicals (pronounced “skwall – win”) was founded by Leigh Joseph whose ancestral Squamish name is Styawat. She uses Squamish’s cultural teachings to harvest plants for her formulations (which, for the record, are free from harsh chemicals, phthalates, synthetic fragrances, synthetic dyes, and parabens). The products include everything from facial oils and serums to lip balm and universal skin balm.

Beauty Ketahli

Ketahli Beauty uses native Australian ingredients in its skin, hair and makeup products, especially those with anti-inflammatory and healing properties. “Ketahli Beauty represents my three beautiful daughters and the beauty of my people, especially our women who are the backbone of indigenous families and are too often overlooked,” says founder Latoya on the brand’s website. Rate all five-star ratings – buyers are obsessed!

Ah-Shi Beauty

Ahsaki Báá LaFrance-Chachere is the first in the country to open a cosmetics store on a reservation – in particular, her Navajo Nation Reserve. “What really started it all was the need for authentic portrayal,” said the founder. In the style concerning the creation of his company.Being a product of the Navajo reservation, we never see ourselves or hear our voices in the beauty industry. Be a res. child and having a mom who was a fashionista and in luxury beauty, there has never been a voice of ours in space. I don’t wanna be one brand, but the first official Native American prestige beauty brand. I hope that building this business will do more than create amazing products, but also inspire others to build their own brands and businesses, in the beauty industry and beyond.

Wildcraft Skin Care

Everything about Wildcraft Skincare evokes soothing vibrations. The brand that stimulates Zen belongs to Laura Whitaker, a member of the Six Nations Mohawk Nation of the Grand River Territory. The Toronto-based brand products are handcrafted in small batches with 100% natural ingredients. The objective of the company? According to its website, it’s about “making all-natural, high-quality skin care products accessible and accessible to everyone.” Interested buyers can even book a free consultation to help them discover the right products for them.

The Essentials of Mother Earth

Founder Carrie Armstrong comes from a long line of Cree medical women, and with Mother Earth Essentials, she aims to share the nature-inspired wisdom that has been passed down to her. The brand’s website has helpful resources for learning more about the Indigenous Medicine Wheel and its sacred plants. Armstrong’s product offerings span the gamut from candles and home mists to lotions and hair care.

Quw’utsun ‘done

Founder Ariana Lauren is passionate about creating ancestral medicines in the form of modern skin care, which come in the form of topical balm, tattoo care balm, and perfumes, among others. “As an indigenous-owned business, it is my spiritual duty to protect Mother Earth from further destruction,” the founder says on the brand’s website. “Each product is handcrafted in my little home studio using 100% renewable energy. All packaging is sourced from US companies to avoid additional carbon emissions.

Harnessing the explosive growth of personalized beauty in China

However, if you think about it seriously, none of the products are personalized. The technologies under discussion are aimed more at speeding up consumers’ decision-making process than at meeting their real needs. Once consumers realize this trick, they are less likely to fall back into the trap. This implies a great potential for personalization which is waiting to be explored in China.

How brands can capitalize on the personalized beauty boom in China

This brings us to the ultimate question: how can American and global brands enter the personalized beauty market in China?

First, brands need to determine the products and services they will offer. For products belonging to the hair care and makeup categories, consumer behavior is more mix & match oriented, which emphasizes the precision of algorithms, based on safe ingredients and formulas.

For skin care products, it is more about safety, effectiveness and efficiency. China was once one of the few countries in the world to require mandatory animal testing on imported cosmetics. It was only by obtaining approval from the CFDA (China Food and Drug Administration) that the products could be imported and distributed in China. This has undoubtedly prevented many cruelty-free international brands from entering the Chinese market.

However, in March 2021, the National Medical Products Administration issued arrangements for the management of cosmetic registration and notification records and announced that imported “ordinary” cosmetics, including shampoos, makeup and perfumes, will no longer be subject to animal testing from May 1. , 2021. In order to benefit from the exemption, brands must obtain a certificate of good manufacturing practices (GMP) issued by the competent regional authorities where the company is located and provide safety assessment results that can fully confirm the safety of the product.

If it sounds further complicated, as an alternative, cross-border e-commerce could be the link between brands and Chinese consumers as no CFDA certificate is needed for this business model. However, after-sales can be a headache: it can take a lot more effort and higher costs to recycle exchanged or returned products. Il Makiage has a possible workaround, as it offers a free 14-day return in the US and a 60-day warranty for consumers in the UK, Germany, and Australia.

Once brands have identified the products, it’s time to choose a platform as the primary “battleground”. An independent e-commerce site might be a suitable option. Brands can develop their own algorithms and design personalization processes. Still, it’s harder to attract traffic than it is to sign up on mature platforms, such as Tmall and JD, as it relies more on offsite marketing.

The powerful WeChat ecosystem offers a full cycle of data collection – Branding – Marketing – Sales – Brand refresh

WeChat mini-programs are a more suitable alternative for Chinese consumers. The powerful ecosystem of the popular social media platform WeChat could form a complete cycle of data collection – branding – marketing – sales – brand actualization. Once the brand is established, the business could expand to other shopping platforms. The personalization algorithm and effortless data collection relies on WeChat mini-programs as it is much more convenient for users to take the quiz on an app they already use every day and share the links with others. Next, Effortless launched a Tmall store to sell regular, ready-to-use hair products. The company always encourages consumers to follow their WeChat account and take the quiz if they don’t know which products to use.

In addition to product and placement considerations, brands also need to take into account many details, such as how to rejuvenate personalized beauty in China, how to get the most out of current platforms, how to adjust their management systems customer relationship (CRM) to meet Chinese needs. consumers, etc. Either way, there is no doubt that personalization in the beauty industry is back with a new look and more advanced technologies. The big questions are more how, rather than if and when, beauty brands will embark on China’s lucrative personalization trend.

Harry Styles Just Launched The Only Celebrity Beauty Brand We Are Truly Passionate About

Harry Styles for Dazed.

Harry Styles – possibly the only example of a celebrity brand we can still really get excited about – is entering the beauty business. On Monday, the pop icon announced Pleasing, a “living brand” and first business venture for the pop icon, which is debuting with a line of nail polish, an illuminating base serum and a dual-use oil for eyes and lips.

The positioning of the brand seems deliberately broad and open to innovation and the expansion of categories; its mission is “to bring joyful experiences and products that excite the senses and blur the boundaries”, with the aim of “dispelling[ling] the myth of a binary existence, “according to a press release.

Pleasant samples of Perfect Pearl nail polish.

Pleasant samples of Perfect Pearl nail polish.

Pleasing’s first drop, titled “Perfect Pearl”, is a carefully curated line that includes four nail polishes, a base illuminating serum and a double-ended eye serum and a matte lip oil pen. According to the brand, this first collection will be “released in three stages and in limited quantities”. The products, which are already available for pre-order ahead of their official launch on November 29, will cost between $ 20 and $ 65 on the brand’s website.

Styles broke the news in an exclusive interview with Lynette Nylander for Stunned, which was accompanied by a photo shoot (immediately emblematic, it must be said) of Rafael Pavarotti, styled by Ib Kamara.

“There was a time when I was younger, and I was in the group, where I was afraid that everything would end. I didn’t necessarily know who I was if I wasn’t in the group. “, says Styles. Nylander. “Now, the idea of ​​people saying ‘We don’t like your music anymore, go away’ doesn’t scare me. I think there was a time when it did. the freedom to go, ‘Great!’ I don’t work from a place I’m afraid. I work from a place where I want to sort things out and try different things. “

Harry Styles for Dazed.

Harry Styles for Dazed.

Pleasure is one of those ‘things’, and while the beauty industry today is absolutely overrun with celebrity beauty brands, Styles’ one feels authentic and, in fact, makes sense. Not only does the performer often flout archaic notions of binary gender in his personal style, he also often wears nail polish (and has been doing so for quite some time, even before so many other male celebrities started to wear nail polish). follow suit).

“It starts with nail polish, because that was kind of the birth of what it was for,” Styles says. Stunned. “I see a color on a flower or wallpaper or something and I’m like, ‘Oh, I want to put this on my nails.'”

Like so many who have launched side businesses and creative new ventures over the past tumultuous years, Styles credits the pandemic as a boost for Pleasure: “It was a fun little project, but during the pandemic, and when we did. ‘We finally named Plaisir, it felt like it was so much more than nail polish, “he says, adding:” I’ve always found that the moments in my life that brought me the more joy are the little ones … It’s always those moments that I find have the most lasting effect on me, in terms of triggering something wonderful in me. I really think the essence of Pleasure is to find those little moments of joy and show them to people. “

In the gallery below, get a first look at each product from Pleasing’s premier collection, along with pricing information.

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YouTube Holiday Stream & Shop Livestream event: lineup, products – WWD

YouTube takes it a step further with live streaming this holiday shopping season with a new weeklong event.

The social media platform is hosting its first YouTube Holiday Stream & Shop live streaming event starting November 15. The event features a range of designers who will each host their own day of live streaming to sell their own brand products and deliver exclusive deals through fashion. , beauty, entertainment and more categories.

“The vision for shopping on YouTube is really around the idea of ​​how we can create an entertaining shopping experience that is shopping, but really about the value of entertainment,” said Bridget Dolan, chief purchasing officer of Youtube. “The secret sauce lies with the creators of YouTube who have deep passion and experience regardless of their category, so they already sell products organically. “

Programming for the YouTube Holiday Stream & Shop event begins November 15 with the Merrell Twins, the live stream of which will include offers from Walmart, Samsung and Verizon. On November 17, the live broadcasts will be hosted by Chef Gordon Ramsay and Donut Media. Beauty influencer Patrick Starrr will host his livestream on November 18, offering deals and unveiling new products from his own beauty brand, One / Size. Beauty influencer Jackie Aina will host the live stream on YouTube on November 19 and feature offers from her lifestyle brand, Forvr Mood, followed by beauty influencer Manny MUA on November 21, who will showcase her brand’s products. beauty, Lunar Beauty. The live shopping event will end on November 22 with MrBeast, whose live stream details are still under wraps.

“It was really about giving [the creators] the platform to take their ability to sell the products they’ve created based on their experience, expertise, and building that fanbase on YouTube to the next level, ”Dolan continued. “We thought, how do we give them a stage and a place to launch their hot new product for the holidays?”

Viewers will be able to purchase products directly through the live broadcasts. They can also interact with the creators by participating in live polls and Q&A.

Throughout this year, YouTube has been testing live purchases with a few of its creators. The platform has hosted live broadcasts with such figures as beauty influencer Hyram Yarbro, who launched their Selfless skincare brand in June, and Simply Nailogical, which launched their Holo Taco nail line. during a live broadcast on YouTube.

“Ultimately, we’ll create more spaces for brands and marketers to have the ability to sell the products they want in different ways,” Dolan said of YouTube’s business goals. “They can either sponsor designers or sell their own products and merchandise directly.”

The Holiday Stream & Shop event is YouTube’s latest advancement in live streaming, which has become an increasingly popular medium in the beauty world as many seek live broadcasts for more educational and entertaining storytelling. around a brand.

YouTube’s strategy for commercial content has three parts, with the platform focusing on promoting purchasable videos, personalized purchases and live broadcasts.

“YouTube is a fantastic shopping experience because viewers already have this strong buying intention,” Dolan said. “It’s that combination of designer perspectives and genuine word of mouth where they talk about a product that they love, but also brands have a real opportunity to tell their brand story and bring things to life. . It’s a mix of really fantastic quality experience for users to come in and make good buying decisions.


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Weekly Recap: New CEOs at Global Beauty Brands, Olay Easy-Open Lid, Birchbox Relaunch and more

Here is your weekly recap: the most viewed news on our site for the week ended November 7, 2021.

In a year unlike any other, the top beauty industry leaders had their work cut out for them in 2021. Today, for a variety of reasons, more than a quarter of CEOs are in charge. the 20 best global beauty companies on the 2020-2021 edition of Beauty Packaging. list is passing the torch – or will be by early 2022. Meet the six new CEOs of our top 20 global beauty brands.

In the packaging area, Olay North America presented the Easy Open Lid, a limited edition prototype developed with and for people with disabilities. The easy-open lid will be incorporated into the design of Olay’s most popular products.

Meanwhile, FemTec Health, a new “health sciences company with a mission to transform women’s health care,” acquired Birchbox for $ 45 million. The company aims to bring together products, services and data analytics, starting with Birchbox, which will be relaunched later this year.

1. Ranking of the top 50 cosmetics companies

2. Elf launches a collection of golden cryptocurrencies as NFT

3. Ranking of the 50 best cosmetics companies 2021

4. Meet the 6 new CEOs of our 20 biggest global beauty brands

5. Olay designs an easy-to-open cover and shares the inclusive design

6. Skin care trends and packaging solutions

7. Birchbox is relaunched and its new owner is FemTec Health

8. Estée Lauder aims to solve the problem of plastics in space

9. Moda Moda will launch a functional shampoo on Amazon

10. Henkel, L’Oréal, LVMH, Natura & Co and Unilever form a new cosmetics consortium

Thanks for reading our latest news. We will have a new list for you next Monday.

Have a good week!

Taapsee Pannu’s favorite cosmetics for the holiday season

Taapsee Pannu

New Delhi – In this holiday season, as we move closer to a COVID-free world, it is time to celebrate the wonderful season with joy, light and all that glitters! To help you achieve your best makeup looks for the festivities, Taapsee Pannu shares her top 6 picks from SUGAR Cosmetics, a must-have not only for all makeup lovers, but also for all women who believe in confidence and living. beyond societal approvals.

SUGAR Cosmetics is one of the fastest growing premium beauty brands in the country. She launched her latest campaign called #BoldAndFree with actress Pannu last month.

Arc Finish Eyebrow Pen

Score ultimate brow goals with the Arch Arrival Brow Pen! Your messiah for full, thick, fluffy and stunning eyebrows, this eyebrow pen with a tri-tip applicator mimics natural eyebrows. This smudge-free formula instantly fills, traces and adds dimension to your brows. The super pigmented formula glides on and fades easily – effortlessly!

MRP: Rs 499

Eye warned you then! Double matte eyeliner

An intensely pigmented liquid eyeliner with 17+ hour wear, moisture resistant. With a very precise application and an ultra-matte finish, the EYE Warned You So! Double Matte Eyeliner comes in 4 bold shades and is perfect for any eye makeup style.

MRP: Rs 699

Ace Of Face Stick Foundation

Make your dream skin a reality in just one step with the Ace Of Face Foundation Stick. Lightweight, creamy and more than easy to blend, its long-lasting formula delivers coverage that not only looks like a second skin, but also feels like a second skin. This handy stick blurs large pores, fine lines, dark circles, blemishes and more. So there is no excuse to flaunt anything other than perfect skin.

MRP: Rs 999

Matte As Hell Crayon Lipstick

If excellent coverage and high color rendition is what drives you, you’ll love Matte As Hell Crayon Lipstick! Available in 36 gorgeous shades, these pencils adapt to your ever-changing taste and mood! Super durable and highly pigmented so you don’t have to worry about constant reapplication, this must-have pencil lipstick has a soft texture with a silky matte finish.

MRP: Rs 799

Force Contour Face Palette

Get runway ready in just a few swipes with the Contour De Force Face Palette which features a potent trio of matte bronzer, radiant highlighter and dreamy blush. Intensify your beauty game by experimenting with highlighter to stay in the spotlight, bronzer for a sublimated tan, and contour for a defined, sculpted look. Do not hesitate, choose one of the 3 variants!

MRP: Rs 799

Grand Finale Highlighting Mist

It’s time to say goodbye to melting and shifting makeup and welcome a one-stop solution for all your makeup needs. The Final Fixing Mist is here to lock in and seal in your makeup! (IANS)

#WorldVeganDay: Here are the best vegan beauty products to try

Image: Unsplash

A lot of people have switched to vegan options when it comes to food, but what about all the other things you eat? Vegan refers to anything that does not include substances made from dairy products or of animal origin. In the process, it also rejects the usefulness of other dangerous chemicals. The beauty industry uses (or used) to a large extent substances of animal origin, but today, with growing awareness, the situation is changing for good. A bunch of beauty brands, both local and global, have decided to join the vegan movement and the time has finally arrived when the vegan beauty industry is established and thriving. On World Vegan Day, we’re sharing our most beloved vegan beauty products.

FAE Beauty Buildable Matte Lipsticks


Picture: Instagram

FAE Beauty stands for “Free And Equal” and is a beauty brand that is slowly and gradually changing our approach to beauty for the better. Their buildable matte lipsticks are absolute must-haves for people who love versatile products as well as natural-looking makeup. These vegan lips come in versatile shades that intensify pigmentation after each glide.

The Moms Co.


This skin-loving body butter from The Moms Co. is packed with ingredients like cocoa butter, shea butter, rosehip oil, and vitamin E. It not only hydrates dry, itchy skin, but also prevents sun damage.

The Ayurveda Co. Beet Mighty Pink Lip & Cheek Tint


100% vegan and natural, this lip and cheek shade is extremely pigmented and looks great on lips and cheeks. Unlike other creme jar shades, this one settles in a matte finish and works equally well on the lips. It is easy to mix and formulated with shea butter and cocoa to prevent any kind of dryness.

Powerful AMINU AHA peel


Get your skin ready for the holiday season with this product that’s nothing short of instant cleansing in just minutes. With glycolic acid and other AHAs, this peel illuminates the skin while gently exfoliating and renewing it. It is perfect for getting that glowing and even skin just in time for Diwali.

Ilana Celestial Pop Cream Highlighter + Illuminator


Picture: Instagram

Made with aloe vera, coconut oil, and glycerin, this liquid highlighter is your best bet for naturally dewy, glowing skin. With a creamy, blendable texture, this product can be applied directly to the highlights of your face or can be mixed with your foundation for a glowing base.

Plum Eye-swear-by Kohl Kajal
Picture: Instagram

Get your hands on this hassle-free retractable kajal that is packed with jet black pigmentation and delivers a rich color rendering that is smudge and water resistant. It’s not only vegan, but also contains jojoba oil, vitamin E, and shea butter to soothe and hydrate the eyes.

Also Read: 10 Best Lipsticks From Each Color Family That Are Perfect For Diwali

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We review New Rose Inc Softlight Concealer

I’m usually pretty immune to the hype that darkens celebrity beauty brands, but Rose Inc is the one that sparked my interest from the start. For starters, founder Rosie Huntington-Whiteley is one of the most successful models in the world (with a face to match). But she’s also incredibly savvy when it comes to skin. Certainly prone to escapes and very through brands, products and innovation, she cemented her status early on with an editorial offering, hosting interviews, videos and expert recommendations online before finally announcing the launch of a range of “modern essentials” a few months ago.

Now available in Mecca, I decided to buy the flagship – the Softlight Luminous Moisturizing Concealer – in place of the Nars Creamy Radiant Concealer (my all-time favorite for the past five years). Described as a “all-rounder that brightens, blurs and contours the skin while nourishing the skin,” it has been dubbed by Rosie as an alternative to all-over foundation. The ingredient list reads a bit like skin care, formulated with vegetable squalane, vitamin E, hyaluronic acid and fig extract. It’s also non-comedogenic (Los Angeles esthetician Biba de Sousa actually helped with the ingredients), so it’s the perfect makeup product for those prone to congestion… ie me .

With 10 shades available, I chose LX 070, a medium shade with golden undertones. The first time I used it I was going through one of the worst breakouts I’ve had in years, so pigmentation and coverage was paramount (that’s a big part of what I love about Nars ). Taking inspiration from Rosie, I sprinkled it around my eyes, chin, forehead, and on some rashes, blending it in with a large, fluffy brush. Incredibly, it melted into my skin like hot butter but still provided incredible coverage, giving me even skin without looking heavy. And then there is the finish! Unlike other high-coverage concealers that build up or wrinkle, this one has a creamy, moisturizing base that spreads well and looks fresh, meaning it’s perfect for everyone. face (as opposed to spots only).

As for wear and tear, I have no complaints. Long-wearing but still natural, I can say this is one of the most impressive makeup products I’ve tried this year, and worth every penny of the $ 43 price tag. I haven’t tried other products in the line yet, but this positive experience means I definitely will.

Purchase the Concleaer Luminous Moisturizer Rose Inc Softlight below.

Rose Inc Softlight Luminous Computer Moisturizer, $ 43. BUY NOW

What are non-fungible tokens for beauty products and brands?

Image source: Getty

The way you pay for products and experiences is nothing like it was 10 or 15 years ago. You can swipe your phone over a device at Sephora, scan a barcode to pay your bill at a restaurant, and now you might not even need a traditional bank account to shop in the store. beauty industry – or owning what you end up buying.

Today there is a whole new world of cryptocurrency and blockchain technology available, which started as a plausible system now for transactions (e.g. Bitcoin) but has now crossed the way we see ownership and creativity. some products. One of these new methods dominating the worlds of art, fashion and beauty is the non-fungible token (better known by its acronym, NFT). In fact, the TikTok video app recently announced that it is going to start selling its best viral videos for NFTs, which means someone could buy a makeup tutorial or beauty tutorial with digital currency and own this unique look as a collector’s item.

It’s not just TikTok, of course. More and more beauty brands – from Nars to Elf Cosmetics to Givenchy Beauty – are also experimenting with the digital token, which begs the question: will cryptocurrency change the way we trade and interact? with beauty? We explore everything you need to know about the trend below, including what it means for you.

What are NFTs?

NFTs are a digitized token that symbolically represents the original and authentic ownership of a virtual or physical object and idea. Essentially the original authenticity card, it digitally marks property and prevents theft, replication or modification of rights. These items and ideas can then be auctioned off and sold on blockchain platforms for as little or equal value. (Beeple’s artwork was sold for $ 69 million.) This gives creators, brands, and artists ownership of their own work, finding new value for creation while blurring the lines between inclusiveness and exclusivity, private and public.

NFTs have already made groundbreaking advancements in industries like luxury art and fashion, with Gucci and Virgil Abloh creating unique pieces that transcend preservation of property through a digital space, and now this technology is catching on. towards beauty.

NFTs and their impact on beauty brands

This year alone, beauty brands came out to explore NFTs with campaigns around exclusive products and artwork. Nars, for example, celebrated his blush hero Orgasm by ordering a collection of three NFT artworks from artists Sara Shakeel, Azéde Jean-Pierre and Nina Kraviz. According to Dina Fierro, vice president of global digital strategy and brand social engagement, the goal was to “create unique digital works inspired by the sensory nature and unmistakable hue of Orgasm,” a- she told POPSUGAR. “As a result, we have seen a strong response to the pilot from our community as well as digital collectors, and we now plan to launch additional programs that integrate virtual goods in 2022.”

Givenchy Parfums has also teamed up with artists from Rewind Collective and London gallery owner and LGBTQIA + activist Amar Singh on a digital artwork NFT Pride. Next, Elf Cosmetics created NFTs that allowed customers to purchase their cult classic products such as Gold Saturated Poreless Putty Primer. By creating three of each for Elf’s Poreless Putty Primer, 16HR Camo Concealer, and Ride or Die Lip Balm (nine in total), the products have been listed for sale on the Bitski crypto platform, where the product can be purchased for the same price. than retail, but the chance for a member of the Elf Cosmetics community to purchase the rare and gold collector’s item.

Image source: Courtesy of Elf Cosmetics

“The rise of NFTs is driven by consumers’ passion for what NFTs stand for – it’s a new way for super fans to be part of the brands they love,” said Gayitri Budhraja, Brand Director for Elf Cosmetics. “Our goal was to explore new frontiers and disrupt the digital space with the launch of #CryptoCosmetics. We also looked at when to educate our community and help them explore the space as well. We designed the Ne.lfT to be accessible to everyone, so that anyone with a regular credit card can easily purchase one. ”

“When beauty brands properly use blockchain technology, they can have a positive impact on both sides of the business: commerce and marketing. ”

Experts say this new ability to shop for creativity and beauty products is going to have a bigger impact than we think. “Blockchain technology coupled with NFTs and cryptocurrency will be completely transformative for the beauty industry,” said Marc Beckman, founding partner and CEO of creative agency DMA United. “The decentralized nature of Web3 will provide brands and consumers with a clear path for direct interaction. When beauty brands properly use blockchain technology, they can positively impact both sides of the business: commerce and marketing. We saw this with Truesy’s program with Nars, where owners of the limited edition artwork were able to unlock access to physical merchandise. “

What beauty brands earn from NFTs

As NFTs are designed to grant ownership only to an original file, this calls into question what beauty brands will gain at this level of digital exposure. “Commercially, brands can create new sources of revenue and, for example, through primary and secondary sales of digital artwork, physical merchandise or live events,” Beckman said. “Brands can control their messaging and the flow of their products to market without the typical disruption caused by third-party retailers and media partners. ”

This will push brands towards unlimited intelligence capable of writing their strategy. He added: “A brand’s reality in the physical world doesn’t need to match its reality in the metaverse, because it can reach a new and younger audience, appear differently, and be active in new and exciting ways. “.

While not all brands need an NFT strategy, those that do are able to re-evolve, reconnect, and re-brand areas of the brand to a younger and numerically unfavorable target market. By increasing the level of connection between the brand and the consumer, NFTs represent an untapped opportunity for connection and creation. For the beauty industry as a whole, “NFTs have the potential to be harnessed in multiple ways: as a new medium for creative expression, as a mechanism to stimulate engagement, as a tool. to enrich loyalty and / or as an alternative source of income. consumers of beauty products are spending more and more of their time in immersive virtual spaces, ”said Fierro.

What NFTs Mean to You, the Beauty Consumer

In a market where the success of a brand and a beauty product depends on the physical and visible result, some may find that there is a disconnect between NFTs and the beauty consumer. Granting the owner nothing but ownership, NFTs are the token certifying the original file, but that’s where it changes the projection of beauty. Instead of a product being the only way to connect with a brand, NFTs provide the ability for people to purchase the brand, whether through digital collectibles, virtual goods, or classrooms. ’emerging assets, activating new, exciting and limitless ways to hyper- connect.

“We believe that NFTs will ultimately enable a deeper connection with Nars’ most passionate and passionate consumers, enhancing self-expression and creativity in immersive digital environments, including the metaverse,” Fiero said.

The downside of NFTs

While NFTs are an invigorating avenue for moving the beauty industry forward, we also can’t forget that it is relatively new with unexpected challenges. On the one hand, NFTs are considered a type of cryptocurrency and therefore like any financial risk it raises concerns about secure investing and especially long term investing at this minute the token may be worth thousands or even millions before the token is emptied. , losing its value and value. This is because they are currently based on aesthetic and sentimental value, so without any concrete basis, their value and value may be fleeting, which worries any consumer who buys them or wants to rely on them as a future investment.

Outside of the financial model, NFTs as a token secures the rights to the original idea, product, or illustration, but this does not prevent the original from being copied and distributed elsewhere. In addition to the risk of duplication, NFTs also face potential security holes, as hackers can gain access to the fully digital landscape while the current sustainability model still looms quite heavy on the earth due to its power and power. its use of blockchain.

It should also be noted that NFTs can have a negative impact on the environment.

It should also be noted that NFTs can have a negative impact on the environment due to the massive amount of energy and carbon emissions it takes to create them. While this is a hotly debated topic and one that requires more data on the magnitude of its carbon footprint and impact, the truth is that this model is not necessarily the most sustainable.

Ultimately, NFTs are new to the beauty world, and while exciting and interesting, can also come with challenges that have yet to be resolved. Still, it’s clear that they are leveraging a new hand in beauty and bringing themselves to the forefront of an expansive, digitized space. While from a brand perspective, not all beauty companies need an NFT strategy or product in order to cultivate revenue – and, in the same breath for the beauty consumer, while ‘it draws you into your favorite brand’s DNA by owning unique collectibles, it’s also a gamble on the speculative front of cryptocurrency and finance – you could call it a kind of investment that still finds its place in the industry.

L’Oréal Paris is the World’s Most Popular Beauty Brand, Study Finds | Life

The logo of the French cosmetics group L’Oréal is visible in front of the Arc de Triomphe during a public event in Paris. – Reuters file photo

PARIS, Oct. 28 The French, Americans, British and Brazilians do not have the same expectations when it comes to cosmetics, and do not necessarily like the same brands. Yet a new study reveals that L’Oréal Paris is by far the world’s favorite cosmetics brand, topping the list in no less than 25 countries … but not in its home territory, France.

L’Oréal Paris is the world’s most searched cosmetics brand, according to research conducted by the Tajmeeli * platform, which curated a list of popular beauty brands and used Google Trends to determine search interest in 108 countries . The brand of the French cosmetics giant is preferred by Internet users in nearly a quarter of the countries studied, showing an obvious interest in its products among beauty fans.

The French brand is particularly appreciated in the Netherlands, Belgium, Hungary, Ukraine, Brazil, Colombia, Argentina, India, Thailand and Turkey. It is also the most popular brand on three continents: Asia, Europe and South America. But, against all odds, L’Oréal Paris is not the favorite brand of the French, who, it seems, prefer Guerlain.

Affordable brands lead the way

The ranking shows that with few exceptions, people around the world prefer accessible brands, like L’Oréal Paris. The French brand is followed in second position by the American brand CoverGirl, leader in 10 countries around the world and on two continents – North America and Australia & Oceania. Followed by Maybelline, NYX Professional Makeup and Avon, with products also sold at affordable prices.

Ultra influential on social media, celebrity-founded brands are also making waves. Kim Kardashian’s KKW Beauty is the No. 1 brand in the U.S., while Kylie Jenner’s Kylie Cosmetics is number nine worldwide – tied with Dior being the most popular brand in four countries around the world. But it is Rihanna who dominates the world of celebrity beauty brands, Fenty Beauty occupying fifth place in the world ranking, in particular thanks to its popularity in certain African countries (Ethiopia, Kenya, Nigeria).

According to the study, Hong Kong is the beauty capital of the world, with no less than six cosmetic brands in the lead, including Chanel, Shiseido, Estée Lauder, Clarins and Bobbi Brown. ETX Studio

* For the purposes of its ranking, Tajmeeli compiled a list of popular beauty brands and used Google Trends to determine search interest worldwide. Research interest is rated from 0 to 100, with 100 being the most popular.

New beauty brand POPxo targets young South Asian consumers looking for affordable, easy-to-use products

POPxo is a digital community under the umbrella of Good Glamm Group, a South Asian digital conglomerate that also owns the MyGlamm direct trademark (D2C).

Recently, POPxo entered the beauty space with its very first makeup collection, which consists of 13 beauty kits available for under U $ 6.70.

The collection has been designed to be accessible to a wide range of consumers with its affordable price and practical kit concept.

“The POPxo makeup collection will help novice users easily start their makeup journey. The new range is designed to meet all makeup needs, to support women from graduation to the first day of their internship and beyond, POPxo makeup kits will be her beauty BFF. said Priyanka Gill, Co-Founder of Good Glamm Group and Founder and CEO of POPxo.

According to the firm, it will target young women aged 16 to 27, who constitute the most engaged audience on the POPxo platform. Of this group, half reside in Indian tier 1 cities while the other half reside in tier two and tier three cities.

The makeup kits were conceptualized and created by the POPxo Beauty team in close partnership with the MyGlamm product development team, which has access to feedback from millions of consumers in its network.

“We understood from our customers the products they were looking for, from color schemes, categories to the need for products in kits. We also got a glimpse of newbies who wanted easy-to-use and affordable makeup, ” Gill said.

The brand aims to be the fastest beauty brand to achieve a turnover rate of INR 100 (US $ 13.9) over the next twelve months by leveraging its strong digital connection with the women of the world. generation Y.

“With our reach of 88 million women and our content-to-commerce approach will aim to reach content users with the goal of converting them into buyer users. As POPxo, becoming a content-to-commerce brand has always been our dream and with this launch, we are making it a reality ”, Gill said.

In the future, the company is striving to expand the brand with the launch of new products.

Extendable umbrella

This news follows the formation of the Good Glamm group to consolidate its position as a “digital house of brands” fueled by a content strategy towards commerce.

The newly formed group is a consolidation of digital brands including POPxo, the influencer marketplace Plixxo and the mom and baby platform BabyCharkra.

Previously, CosmeticsDesign-AsiaSaid the company plans to acquire four to six beauty brands to bring them together under the Good Glamm Group umbrella.

On October 6, the company announced the acquisition of The Moms Co., a leading brand of DTC for moms and babies.

According to the company, the acquisition is also the largest DTC transaction ever in India in the beauty and personal care segment.

The Good Glamm Group strives to accelerate the presence of The Moms Co. not only in India but also internationally.

It aims to grow The Moms Co. in sales of 500 cr ($ 66.8 million) over the next two years.

“We are very excited about the possibilities of this partnership and look forward to working closely with the team to bring the brand to millions of women across the country through our online and offline presence.” said Darpan Sanghvi, Group Founder and CEO, Good Glamm Group.

First Look: JCPenney Unveils New Beauty Experience

At the end of JCPenney’s contract with Sephora, the retailer is planning a major rollout of its new beauty concept JCPenney Beauty. Last week, the DFW-based company unveiled 10 test sites, including one at the Town East Mall in Mesquite.

JCPenney Beauty is expected to be in all stores here early 2023.

Michelle Wlazlo, Executive Vice President and Chief Marketing Officer of JCPenney.

“We’ve had an amazing business for many years, but our customers kept telling us they wanted something different. Our customers are at the heart of everything we do, and after thousands of interviews, we created JCPenney Beauty, which is exactly what they wanted, ”said Michelle Wlazlo, executive vice president and chief merchandising officer for the brand, said during the recent unveiling of a test site at the Mesquite site, one of 10.

The objective of the new retail space will combine a mix of prestigious brands with proven core products such as CoverGirl and Revlon; and a focus on the development of brands founded by BIPOC.

Thirteen Lune, an inclusive e-commerce site co-founded by Nyakio Grieco, shares a partnership with JCPenney Beauty and is a brand that offers a majority of products created by the founders of Black and BIPOC. Of the 170 brands in JCPenney Beauty’s initial mix, 39 are from Thirteen Lune.

“We are very proud of our partnership with JCPenney Beauty. For many of our brands, this is the first time that they are sitting on a national shelf, ”says Nyakio. Ninety percent of Thirteen Lune’s brands are created by the founders of Black and BIPOC, designed for people of all colors, and 10 percent of their brands are dedicated to the alliance.

“We define an Allied Brand as a brand that is not created by black or brown people, but created by someone who, both in front and behind the scenes of their business, has championed diversity.”

Some of Thirteen Lune’s brands include Sara Happ, Buttah Skin, and Bossy Cosmetics.

JCPenney Beauty was rooted in creating a space of authenticity, Wlazlo said. “I just want every customer who walks in to feel welcome and have a place where their authentic beauty is celebrated. I want them to come in and smile because they can be themselves.

The space includes products and brands that cater to a mass of people. Wlazlo described JCPenney Beauty as hyper-inclusive because it provides everything regardless of gender, age, race, and income. The brands range from mass, masstige and prestige products. This includes cosmetics companies such as Almay and Mirabella, hair companies such as Conair and Eva-NYC, perfumery products from Ariana Grande and Carolina Herrera, as well as skin care products for men and women. such as Every Man Jack and Skin Gym.

“There really is something for everyone here,” she said. “I want the client to celebrate our unique and wonderfully diverse lives. This is really what it is. “

Connecting the world to Italian beauty

Mozzafiato is a premium online retail platform that brings together the best Italian beauty products in one place. Italy’s rich history and beauty legacy can often seem elusive and inaccessible to consumers around the world. That is why Mozzafiato has taken the initiative to bring together the best of Italian skin, home, perfume and other body products in one place.

All over the world, people associate Italian brands with superior quality and sophistication. Mozzafiato’s online retail platform now makes it easier for you to shop for Italian beauty brands and get your fix of the Italian soul.

To be selected as part of Mozzafiato’s highly refined retail selection, each brand must meet the following three core standards:

  • Anima (Italian soul)
  • Qualita (Quality)
  • Stile (Italian style)

Mozzafiato believes that these three essential characteristics are what sets Italian brands apart from the rest of the world. Each brand for sale on their online platform carries with it a deep Italian heritage, unique stories of production and growth, and generations of insight and craftsmanship.

Mozzafiato’s website provides the opportunity for consumers to receive personalized recommendations on skin care products by talking to their experts.

Its bath and body products include a range of soaps, oils and salts, allowing you to have your next bath the Italian way.

Some of the skin care products sold on Mozzafiato include premium cleansers, toners, moisturizers, exfoliators, face masks and more.

The platform offers beauty products and fragrances for men and women and even offers a range of supreme quality home products.


They offer a range of exclusive packages for those looking to purchase multiple products for a single purpose. They offer gift boxes, gift cards and exclusive gift boxes for home and beauty.

When you spend more than $ 75 on the Mozzafiato platform, you automatically get free shipping and a 10% discount that applies at checkout. You don’t need to take additional tedious steps as these offers and discounts will automatically be applied to your purchase order.

How RFLCT became a beauty disaster

100 Thieves co-owner Rachell “Valkyrae” Hofstetter received a wave of community reactions after announcing that she was becoming a co-founder of cosmetics brand RFLCT. The controversy has forced the YouTuber and internet personality to remain silent on social media and remove both 100 Thieves and RFLCT from his bio. A few days after the RFLCT announcement, Valkyrae has now commented on the situation.

RFLCT is a skin care brand that claims to have products that protect against the “harmful” effects of blue light that come from staring at screens all day. The brand made its official launch on October 19 alongside the announcement that Valkyrae would be the face and co-founder of the company. The site offers five different products, including a facial cleanser, moisturizer, gel, moisturizing lip balm, and eye mask. All of them are marketed to be powered by “BLPF,” which the company claims is their blue light prevention factor.

As the community began to dig deeper into the unknown harmful effects of blue light, they began to see holes in the company’s mission statement. This includes the information present in the “terms of use” part of the RFLCT web page, which directly states that all information on the site is not accurate.

“However, we do not warrant that all information provided on the site is accurate, complete, reliable, current or error-free, and we disclaim all liability arising from any errors, to the extent permitted by law,” said RFLCT on its website.

The RFLCT receives criticism from professionals in the sector

A certified dermatologist and Internet personality, Andrea “Dr Dray” Suarez posted a video responding to the RFLCT’s allegations on her YouTube channel. In the video, Dr Dray explains in detail what the product is and how blue light does not have the same lasting effects on the skin as it does on the eyes.

“[Blue light is] a light that you see with your eyes, ”said Dr Dray. “It’s not the same as ultraviolet radiation. It is visible light that illuminates our world and that is emitted by devices.

Dr Dray went on to explain that visible light is between 400 and 700 nanometers, while blue light (also known as high-energy visible light) is between 400 and 500 nanometers. Blue light, she said, is close to UVA light, which is ultraviolet radiation. With the two overlapping slightly, blue light contributes to the formation of free radicals in the skin, as Dr. Dray explains.

“For people with darker skin, they cause even more stubborn hyperpigmentation than hyperpigmentation caused by ultraviolet rays,” Dr. Dray said in his video, “So there is a lot of science behind the effects of blue light on your skin. However, this is visible light from the sun and not from your devices. The amount of blue light you are exposed to from computer screens, smartphones, tablets, etc. is negligible compared to that to which you are exposed by the sun.

To compare the radiation of blue light to that of the sun, Dr. Dray simplified the two comparisons. According to Dr. Dray, people would have to be in front of a screen nonstop for more than a week to get as much radiation as is coming from the sun. She went even further by explaining that you wouldn’t put on a life jacket for a drink of water, but that you would if you went into the ocean.

Valkyrae reacts to the backlash

In a live broadcast on his YouTube channel on Saturday, Valkyrae shared his side of the story. To begin with, she explained how she discovered RFLCT through Joanna coles and Claudia Poccia. Coles is a former editor-in-chief of Cosmopolitan, a lifestyle publication, and was director of content for the magazine’s parent company, Hearst. Poccia is currently CEO of Dragonfly Sage Corporation, which is a strategic consulting firm for luxury and beauty brands.

Both approached Valkyrae with the idea of ​​forming a beauty brand, this is where the idea of ​​blue light shielding was first conceived. Through the reunion, Valkyrae learned about how blue light can affect skin. Over the next six months, Valkyrae said, research was conducted to prove that blue light had harmful effects on a person’s skin.

“I saw the research, I saw it with my own eyes, and I was really excited because I thought it was groundbreaking research,” Valkyrae said during her livestream. “I thought it was going to help not only me, but other people as well.”

Valkyrae took the time to explain that she was originally recruited as a “Creative Collaborator” for RFLCT. However, the 100 Thieves co-owner asked if she could put something shorter in her bio to be prettier. This is where the “co-founder” was born. After the first contacts with the RFLCT, Valkyrae’s involvement for a year and a half consisted of testing the products and packaging. During the stream, she noted that she was not a chemist, nor had she been to the RFLCT lab in person.

“All this time, I felt like all of this research and everything I saw was going to be on the website,” Valkyrae said. “When RFLCT was discontinued, it was essential and crucial that there was information, and there was nothing but a WebMD link.”

Following RFLCT’s initial post and community backlash, Valkyrae explained that she met those involved, which is where she found out that the research she saw could not be returned. public. This would be due to the fact that the specific research may be stolen by other companies.

Relationship between streamers and Valkyrae

Several internet personalities took the opportunity to launch blows at Valkyrae publicly on the internet after seeing the backlash from RFLCT. One of the most popular responses came from Twitch streamer Hasan “HasanAbi” Piker who called the blue light theory “bulls ** t” multiple times in streaming soon after. congratulating Valkyrae on Twitter when the announcement came to light. Another popular streamer and longtime friend of Valkyrae, Imane “Pokimane” Anys, also took part in the streaming to give her take on the situation.

“I totally agree that there are valid research concerns,” Pokimane said. “Especially when you call something harmful when it is not universally considered to be harmful.”

Pokimane stressed the importance of being held accountable and doing all the necessary research before promoting it to a young and impressionable audience. Especially when that audience is as large as that of Valkyrae, which has over 3 million YouTube subscribers and over 2 million Twitter followers.

Towards the end of her explanation of the whole situation, Valkyrae touched on the reaction of people around her to the situation. This included those who supported her and those who made jokes at the expense of her product on the Internet.

“It was interesting to see which friends contacted me when,” said Valkyrae. “A lot of my friends contacted me after I posted the voice memo on Twitter. Also, a lot of friends contacted me when I said I was going to talk about friends and social media. [on stream]. “

RFLCT is moving forward

While the backlash from RFLCT plays out, Valkyrae will continue to broadcast and create content for its audience in an effort to distance itself from the situation. She is still a content creator as well as a co-owner and streamer for the esports and lifestyle brand 100 Thieves.

RFLCT is launching in person at Ulta Beauty stores exclusively in America starting Sunday, just days after the product was announced.

“They’ve invested in RFLCT, and it’s going to be sold at Ulta in stores tomorrow,” Valkyrae said Saturday. “It’s really hard to be proud of it. The people who work behind the scenes don’t experience what I’m going through. I am the face of it. I am the one who gets it all. Isn’t that crazy? “

Valkyrae said she is still under contract with RFLCT, which means she will not be parting ways with the brand in the near future.

“I am in a linked contract. I believe in the product, but I also wish not to be involved because the research cannot be public, ”said Valkyrae. “That’s the hard part, and it’s the honest truth.”

L’Oréal USA recruits Marissa Pagnani McGowan as Chief Sustainability Officer for North America

L’Oréal USA has chosen Marissa Pagnani McGowan as Head of Sustainable Development for North America.

“Marissa brings to her sustainability work a passion for the power of partnerships and collective action,” said Stéphane Rinderknech, President and CEO of L’Oréal USA and Executive Vice President for North America, in a press release.

More from WWD

McGowan, who officially joins the company in November, will report to Rinderknech.

“We aim to drive a complete transformation of our business – to be a leader and catalyst for change in the beauty industry and beyond,” added Rinderknech. “I firmly believe that we must act with even greater urgency to meet the social and environmental needs of the planet while preparing our company to seize the opportunities of our dynamic market.”

A law graduate from Georgetown University, McGowan began her career as a lawyer with Skadden Arps in New York and London, working on international mergers and acquisitions and corporate compliance. Most recently, she was Director of Sustainability at PVH Corp., where she oversaw the clothing company’s corporate responsibility strategy (including environmental and social impact, human rights, diversity, inclusion and equity).

“I am delighted and honored to join L’Oréal, a company that I have long admired for its rich history and continued growth by keeping innovation, the consumer and responsibility at the center of its activities,” said McGowan, who will also join the US Board of Directors and management team of Alexandra Palt, Global Director of Corporate Responsibility at L’Oréal.

“My passion for the beauty industry, like the fashion industry, stems from her humanity and creativity, which together create a powerful opportunity to influence positive change,” McGowan continued. “I look forward to leading the sustainability work as part of L’Oréal USA’s next chapter of growth, and significantly advancing L’Oréal’s transformation journey into the future.

L’Oréal for the Future is the company’s “sustainable transformation strategy” over 10 years. The initiative aims to create a more “sustainable” business model while solving global challenges. As the largest subsidiary of the L’Oréal Group, L’Oréal USA is headquartered in New York and present in 16 states, managing more than 35 beauty brands and generating more than $ 7 billion in sales per year.

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24 beauty advent calendars to buy this holiday season

I know Christmas stockings and twinkling lights might not be on your mind right now, but the holidays are just around the corner. Before we know it, we’ll need to find the perfect gifts for mom and our best friends. If you’re not sure what exactly to hang, Advent calendars are a great option that offers some variety. The coolest part? They contain gifts for several days of the season, so it’s really the gift that keeps on giving. Coming up, find 24 of the best beauty advent calendars on the market right now.


ELF Cosmetics Snow One Loves You More 12 Day Advent Calendar

ELF has always offered affordable, high-quality makeup and skin care. This year, their Advent Calendar features 12 days of freebies, ranging from their Bite Size eyeshadow to Seriously Satin lipstick. There are also tools like beauty sponges and eyelash curlers inside.


Sephora Collection Holiday Vibes Advent Calendar

Holiday mood, indeed. The Sephora collection offers a variety of tools and beauty products that will make the perfect gift for your loved ones. Whether it’s a certified beauty enthusiast or someone who doesn’t know what she’ll like, there’s something for everyone here (including skincare that Selena Gomez swears by).


Boohoo Beauty Advent Calendar

While Boohoo is known for their cute clothes, the online retailer also offers a versatile beauty advent calendar this holiday season. From I Heart Revolution lip gloss to Bondi Sands Aero Liquid Gold self-tanner (and a glove to help with application), you really can’t miss this bargain.


Charlotte Tilbury Beauty Dreams & Secrets Advent Calendar

When I say Hollywood * loves * Charlotte Tilbury, you better believe it. Seriously, makeup artist Billie Eilish used the luxurious beauty brand to create her flawless look for the 2021 Met Gala. This year’s schedule is worth every penny as it includes 12 full-size makeup and skincare products and of travel.


SpaLife Fizzle All The Way Bath Bomb Advent Calendar

Hang this calendar for your friend who loves a good bath – or, someone who needs some much needed TLC. Behind each door you’ll find a new festive bath bomb full of swirling colors and aromatic effervescence.


NYX Cosmetics Diamonds & Ice Lipstick 12 Day Advent Calendar

We already know NYX has lip products that kill – seriously, they’re viral on TikTok for a reason – so this timeline is a no-brainer. Get a variety of 12 lip products, from buttery gloss to satin lipstick.


Glow Home for Hyggetime 4 Day Advent Calendar by Ole Henriksen

Ole Henrickson is one of the best skin care brands on the market if you are looking for a youthful, glowing look. While their 2021 schedule only features 4 products, it’s definitely worth hanging on if you want to test their high-quality formulas.


Olive & June’s 8 Nights of Mani Magic Hanukkah Calendar

It is the perfect gift for your symbolic nail art addict. Olive & June has multiple advent calendars for different holidays and honestly 8 nights of new nail care products for Hannukah seems like a great time.


Pretty Little Thing 24 Day Beauty Advent Calendar

Pretty Little Thing is another online retailer with a must-see beauty advent calendar. Although there is $ 278 in products, it’s a good deal at $ 75, so you have to Course to check before it finally sells out. From face rollers to false eyelashes and fake bronzers, you can’t go wrong with this 24 day schedule.


Kiehl’s Holiday Advent Calendar

Kiehl’s has been specializing in clean formulas since 1851, and their latest Advent Calendar includes over $ 275 of their top-rated cleansers, face masks, face serums, and moisturizers.


Sephora Collection Post Advent Calendar

Who said the fun of the holidays had to end at Christmas? Sephora Collection also offers a 12-day advent calendar that must be open from Christmas Day to New Years Eve, and what better way to celebrate the New Year with a whole new beauty routine?


Macy’s 25 Days of Beauty Advent Calendar

Macy’s is a hub for some of the best beauty brands, so you already know it’s going to be good. From Mario Badescu facial spray to Stila Shimmer and Glow liquid eye shadow, this calendar has it all. It also comes with a $ 10 gift card to the famous department store.


The More The Merrier Makeup Holiday Advent Calendar

From their Gimme Brow line to the cult classic Hoola Bronzer, Benefit has been at the top of most beauty lovers’ wish lists for years. The More The Merrier Advent Calendar features 12 of the brand’s best-selling products in mini sizes suitable for handbags, which is ideal for people on the go.


Olive & June’s 25 Days of Mani Magic Christmas Calendar

In addition to their Mani Magic Hannukah 8 Day Calendar, Olive & June also provided us with a Christmas version. Open this calendar for a nail care surprise every day until the 25th.


Lush 25 Day Advent Calendar

In Lush’s Advent Calendar, you can find some exclusive items like Sleepy, Thundersnow and Cinders Bath Bombs, Kris Mouse and Christmas Penguin Bubble Bars, and Merry Christmas Shower Gel. Hang it up while you can because it will likely go faster than you think.


IT Cosmetics 12 Days of Confidence Collection Advent Calendar

IT Cosmetics’ 12-Day Calendar includes Volumizing and Lengthening Superhero Mascara in Travel Size, Confidence Travel Size in Hydrating Moisturizer, Confidence Travel Size, Hydrating Face Wash, and more. It even comes with brushes to complete your look.


L’Occitane Holiday Advent Calendar

Calling all skin care enthusiasts – this one’s for all of you. L’Occitane’s advent calendar has tons from skin-friendly products, from soap to hand and foot creams. There is also shampoo and conditioner to show your hair some love.


Florence Advent Calendar 2021 by Mills’ Holiday

Millie Bobby Brown’s own beauty brand, Florence by Mills, now offers 12 days of full, travel-size versions of their best-selling products. Plus, there’s a super cute whale ornament to ring in the holiday season with the Florence rocket.


ELF Cosmetics Snow Much Fun 24 Day Advent Calendar

ELF’s 24-Day Calendar features products big and small such as skincare, cosmetics, tools and, yes, even body and face gems for your loved ones who * love * everything. pomp and glamor.


Advent Calendar Share the Joy of The Body Shop

The Body Shop Share the Joy Advent Calendar is perfect for those who want to give back this holiday season. Filled with bath bubbles, body butters and sheet masks, this calendar also contains a “little act of kindness” to share a little selfless love and joy with your friends, family and community.


Saks Fifth Avenue’s Ready, Set, Refresh! Advent Calendar 14 pieces

The Saks Fifth Avenue 14-Piece Advent Calendar features a line of skin care, fragrance and hair care products from fan-favorite beauty brands like Briogeo and Sunday Riley.



Renowned brands like Nars, Shiseido and Kate Somerville fill LOOKFANTASTIC’s 2021 calendar with over $ 500 in goodies. It’s definitely a good deal at $ 85, so you’re going to want to act fast.


Give me the super stars of NYX Cosmetics! Holiday Advent Calendar

NYX also offers a varied schedule with 24 of their top selling face, eye and lip products in full and mini sizes. Behind every door you’ll find either a classic NYX product or a brand new limited edition edition. When you want a (super) star you get this amazing bargain for just $ 60.


Pretty Little Thing 12 Day Beauty Advent Calendar

In addition to its 24-day schedule, PLT also offers a 12-day version with shampoo, eyeliner, false eyelashes, and more.

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Bilibili Decoded: Chinese Beauty’s New Battleground to Reach Gen Z

Unlike other short videos, the medium to long high quality content on Bilibili is more useful for brand building, as the audience will spend more time researching a specific brand, while the short video only has 15 to 30 seconds to highlight the selling points. . A longer video also has better long-term value. According to Ebrun’s analysis, once a video is posted on Bilibili, the natural characteristics of this video platform produce very desirable long tail effects for content creators. For individuals, the traffic acquired by video is constantly increasing, with the construction of a lasting reputation. Content sponsors will expect the overall ROAS to increase over time.

For brands or products that need the time and effort to educate customers, the long video format on Bilibili can better influence users’ purchasing decisions. Video content also helps bring sustained brand exposure and drive search traffic to e-commerce stores.

Official brand account
Brands can also create their own official accounts to create original content on Bilibili. By leveraging video ads and campaign hashtags, brands can showcase promotional material and even link to external ecommerce platforms, converting into sales or social media account followers.

Brands with official accounts on Bilibili include Dior, Perfect Diary, etc. From June 2020 to June 2021, the number of beauty brands with an official presence of Bilibili has multiplied by 20, topping the list of official account categories.

Dior took part in the “Double Eleven Museum of Good Things” campaign, launched jointly by Alibaba’s Bilibili and Tmall for the “Double Eleven” shopping festival. In two weeks, 37,000 videos were submitted under this campaign theme, garnering over 100 million views. Dior specifically posted a video of a limited edition “Double Eleven” handbag, which received nearly 400,000 views.

Marketing with KOLs
Key Opinion Leaders (KOL) are essentially the Chinese version of influencers. There are a large number of Gen Zers and live streamers making a living in this ecosystem. Cooperating with these types of influencers will help brands reach their target audience more accurately and effectively.

Different from other social media platforms, KOL marketing, content and creativity is a key skill of the creators of Bilibili. “雁 鸿 Aimee” is a fashion and beauty designer from Bilibili with 709,000 followers. She collaborated with Florasis Cosmetics and spent two months creating a handmade Miao (an ethnic minority in China) helmet to promote this Miao print. By working with creative Bilibili influencers such as Aimee, Florasis was able to present a young and interesting brand image for Gen Z consumers.

12 skin and hair care deals to buy now

Fall is in full swing, and that can only mean one thing: the holidays will be here before you even have the chance to tire of your pumpkin and spice lattes. And as usual, Amazon was the first to post its vacation deals, encouraging customers to start shopping with some awesome deals. Among them is Amazon’s Holiday Beauty Haul, which just updated with new skin and hair care offerings over the weekend.

While Amazon’s Holiday Beauty Haul will be live until October 25, these offers are only valid until October 23, so you’ll need to act quickly. Over the next few days, the retail giant will be offering limited-time markdowns on products from popular beauty brands like Foreo, Ghd and PMD. Below we have selected a list of 12 must-see offers.

forbes.comAmazon promotional codes | 20% reduction in October 2021 | Forbes

Our Amazon Holiday Beauty Haul selections

The brush that broke the internet

After selling worldwide in just two weeks when it was launched, the Ghd Glide Hot Smoothing Brush has been dubbed “the brush that broke the internet”. And it has remained popular ever since. This brush features a combination of short and long bristles that detangle, shape and style dry hair for a smooth finish. According to reviews, its powerful ceramic technology allows it to smooth even the most curly strands.

This celebrity-approved skin care device

The Foreo Luna Mini 2 is a personal favorite of none other than Cindy Crawford and Victoria Beckham, so we’re on board too. With eight adjustable intensities and 8,000 T-sonic beats per minute, this skin care device removes up to 99.5% of dirt and oil, removes dead skin cells, unclogs pores and removes all traces of makeup, turning your skin from dull to dynamite underneath. 1 minute.

A versatile flat iron

Paul Mitchell Pro Tools Express Ion Style + Styling Iron

Whether you are looking for sleek, straight hair or loaded with voluminous curls, this unique hair tool could be the answer. This flat iron heats up quickly (it can go from 0 to 410 degrees in 60 seconds) and not to get too technical, but it is designed with far infrared technology to lock in moisture and loaded with overcharged negative ions that control the heat. Static frizz for smooth, shiny hair.

A home microdermabrasion tool

PMD Personal Microderm Classic Home Microdermabrasion Machine

Want a softer and brighter complexion? Then you might want to get the PMD Personal Microderm Classic while it is at 30% off. This at-home microdermabrasion tool uses PMD’s patented rotating discs encrusted with aluminum oxide crystals to gently exfoliate your skin, much like an in-office treatment. According to the brand, the tool can minimize the appearance of fine lines and wrinkles, reduce pore size, and even out your skin tone and texture in as little as eight weeks.

Award Winning Hair Dryer from Ghd

If you’re looking for a hair salon enthusiast for the holidays, get the Ghd Air Hair Dryer during Amazon’s Holiday Beauty Haul. With advanced ionic technology, this hair dryer promises quick drying, quick styling and minimal frizz. And given that he’s won over 250 beauty awards around the world, it looks like he’s up to the job.

This retro razor with modern technology

Part of the Heritage series from Remington, this rotary shaver has a throwback feel with many modern technologies. Lift Logic Foils with a multi-directional pattern catches even the shortest hairs growing from multiple angles, a pop-up trimmer details facial hair and sideburns and the wet-dry design gives you great flexibility.

Ghd’s heat protectant spray that does not weigh hair down

If you style your hair regularly in heat, remember the cardinal rule: protect your hair before blowing it up with heat. For this purpose, take a bottle of Heat Protect Spray from Ghd. This lightweight formula protects your hair from harmful heat, and reviews say it does so without weighing your hair down.

This high-tech face mask

The Foreo UFO uses cutting edge technology to boost your at-home facials. It helps the active ingredients of the mask to penetrate deep below the skin surface by heat therapy to open the pores. The device also uses cryotherapy to shrink pores and reduce puffiness, and LED light to decrease signs of aging and firm the skin. Plus, the process of using the UFO is super calming.

A top-notch curling wand

Paul Mitchell Pro Tools Express Unclipped Ceramic Curling Wand

Whether you are looking for a tool that can create beach waves or tight curls, this Paul Mitchell curling wand is for you. It comes with three interchangeable ceramic barrels to help you achieve different looks, and the clip-less styling prevents that telltale crease.

An everyday skin care device for men

Foreo’s skincare devices aren’t just for women, and to prove it, the brand released the Luna 3 Men. It works much the same as the original version of the device, however, removing dirt, oil, and dead skin cells to prevent breakouts. Plus, it’s a great way to prep your skin before shaving; it helps reduce ingrown hairs, prevents razor burn and can double the life of your razor blades.

This light styling cream

To tame unruly curls or to give your straight blowout a smoother finish, go for Straight & Tame Cream from Ghd. The formula protects your hair from harmful heat, in addition to being light and non-sticky.

A smart skin care device

Using special SonicGlow and ActiveWarmth technologies, this facial cleansing device removes dirt and oil from pores deeply and paves the way for better product absorption. It even has a built-in rose quartz stone that targets inflammation, and it’s gentle enough for all skin types.

Supply side: Retailers battle for beauty sales in 2021

Beauty is the new battleground for market share among major retailers who have each stepped up their efforts to glean more sales in this higher margin category this fall. The NPD Group reports that U.S. sales of premium beauty products fell 17% last year but recovered about 11% of that loss in the first half of 2021.

“We see two stories unfolding for beauty – one of stagnation (department stores) and the other of recovery,” said Larissa Jensen, beauty industry advisor at NPD.

She said lipstick sales have improved since the mask mandates were repealed, and that there is an increase in sales of skincare and perfumes as consumers opt out. little luxuries. She said these products are mostly purchased online and not at department store cosmetics counters like in previous years.

Many market watchers say now is the time to try to increase market share in the beauty category, a $ 42 billion company in the United States alone. Walmart said it “leans heavily on beauty” and recently added more than 40 new labels to the category and put more emphasis on serving people of color.

Musab Balbale, vice president of merchandising at Walmart US Beauty, said the category is changing as the pandemic slowed sales last year with people working from home. He said beauty product sales were on the rise in 2021, with consumers wanting whiter teeth and lipstick when they took off their masks. Balbale also said adding more products is not an automatic fix as the retailer needs to make beauty more consistent with an enhanced store experience using interactive digital displays.

“There is a lot more digital engagement in stores. It is an experience capable of delighting customers while providing replenishment and ease of purchase. There’s a lot of work going on to explore how this could be amplified, ”Balbale said in a recent podcast.

Balbale has worked in retail for the past 20 years and recently made the switch from wellness to beauty at Walmart. He said Walmart’s beauty team has nearly doubled the number of new beauty brands in the past year. Walmart has also started to enter the popular worlds of TikTok and live shopping, hosting its first live beauty shopping event through TikTok in March, drawing more Gen Z (under 24) consumers to the market. bosom of Walmart.

Walmart also recently partnered with Uoma by Sharon C, a sustainable black-owned beauty brand of Sharon Chuter that draws inspiration from Gen Z. Balbale said the brand exemplifies Walmart’s drive to “change the way of which we engage the beauty community ”through“ diversity, inclusiveness, accessibility [and] durability.”

“The challenge with beauty is how to bring it in from other areas of the store,” Balbale said. “We know she does her shopping every week. More and more she is looking at fashion and home and the areas where Walmart is making headway. The mission is to facilitate the purchase of what she buys in the beauty area and also to give her things to discover during her weekly shopping trip.

Amazon recently announced a beauty event in October that it calls Holiday Beauty Haul that will run from October 4 to 25. Amazon hopes to use the event to help drive traffic to other holiday promotions it runs later in the season.

“We want to attract customers to Amazon during Black Friday week but also in the long term with additional marketing levers,” Amazon said in a slideshow it sent to beauty brands and consultants. “This is a unique opportunity for the selected brands to reach both more buyers and new customers. “

Amazon has been selling beauty products since 2000, starting with mass products and gradually adding more expensive brands. In recent years, the company has introduced digital services using augmented reality to allow consumers to try on lipstick before virtually purchasing it.

The new beauty promotion event will include perfumes, men’s grooming, winter skincare products and cosmetics. Amazon has said beauty is one of the fastest growing categories, and the company is also looking to reinvent the online beauty shopping experience.

In September, Target announced a partnership with beauty giant Ulta that will set up more than 100 Ulta mini-stores in select Target locations as well as on the retailer’s website. In August, the partners said they could see the business reach 800 stores in the next few years. The business is a shop-in-shop concept that Target has done well in the past. The retailer will occupy approximately 1,000 square feet of space for the expanded beauty section with its stores, and there will also be specialty displays, discovery areas and on-trend products. Stores will also have Ulta Beauty-trained employees ready to contribute their expertise via online chats.

“Ulta Beauty at Target reflects the continuing evolution of our omnichannel strategy, rooted in unleashing the potential of our physical and digital footprints, creating more transparent buying opportunities for our loyal customers and continuing to lead the beauty industry, ”said Mary Dillon, CEO of Ultra Beauty.

Target CEO Brian Cornell said the partnership is great for Target customers as they will have access to over 25,000 beauty products from 500 vendors and deep beauty industry skill and expertise. beauty.

Dana Telsey, CEO of Telsey Advisory Group, said everyone is ready to start celebrating special occasions like missed birthdays, graduations and birthdays again, and there is a need for makeup. She said beauty is also a high-margin category compared to groceries, and it’s no surprise that Walmart and Target are expanding their beauty offerings. She said consumers also tend to be loyal to their favorite beauty brands, and the products can also drive traffic in stores and online, which is what retailers are looking for.

Editor’s Note: The offer side section of Talk Business & Politics focuses on businesses, organizations, issues and individuals engaged in providing products and services to retailers. The Supply Side is operated by Talk Business & Politics and sponsored by Propak Logistics.

TikToker Says Simple Makeup Trick Will “Mesmerize” Men on Dates: “It’s Powerful”

Can a makeup hack somehow make a man fall in love with you? This TikToker seems to think it has proven that it really is that easy.

Decode and Demystify the Latest Gen Z Online Slang Terms with the new In The Know glossary.

Michelle Diaz (@bymichellediaz) shares all kinds of dating tips on her TikTok – tips on how to live your best life, no matter what your relationship status is, what to do when you’re feeling bad. But her most popular video series is about very simple eye makeup that apparently ‘wows’ men.

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“I’m telling you, you’re going to hypnotize every man who looks at your face,” she said in a TikTok.

The makeup in question consists of only four white dots around each eye.

“It’s great, super easy,” she explained in a tutorial. “All you got [have] is your white eyeliner.

Diaz then scored four white dots around both of his eyes.

“I tried the colon on my eyes recently when I went on a date, and I’m going to tell you, lol this man was like, I can’t stop looking at you,” the DMer wrote. . “He liked it so much and even asked where I got my inspiration from.”

Commentators were beside themselves with enthusiasm for an achievable makeup that could possibly attract positive attention at a party.

“I did it tonight, and I’m not kidding, all the guys that came up to me couldn’t stop looking,” one person wrote. “It’s powerful.”

“Ever since you mentioned it I have been using it and I feel so pretty and feminine,” said another.

“I love doing these points!” a commenter added. “I’ve been told so many times that people are fascinated by my eyes. I make one in the corner, one below and one next to me [eyeliner] wing.”

But the powers of this eyeliner trick can be limited to specific eye and skin colors. It is also not a question of whether it has been tested outside of a heteronormative context.

“I feel like it looks absolutely gorgeous on brown or hazel eyes, but I have blue eyes, and I feel like it may not look that good,” someone commented. ‘a. “Do you have any other tips for blue eyes? “

“Is there a version of this for black girls?” Asked another commentator. “When I use white it’s too much and it doesn’t look cute.”

Diaz also suggested gold eyeliner or rhinestones as alternatives in the comments, but not everyone necessarily agreed with the trend, no matter how “potent” it is.

“I did, and my parents said I looked like a clown,” one commentator joked.

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The TikToker post swears that this super easy makeup hack will “hypnotize” men appeared first on In The Know.

Celebrity Beauty Brands Should Exist

This story first appeared on Ensemble. You can read the original version here.

The only three certainties in life are death, taxes, and a new line of celebrity beauty products announced almost every week.

Ellen just revealed the imminent arrival of her Kind Science “anti-aging skin care” brand. Drake released scented candles in May. Scarlett Johansson’s unnamed skincare brand is set to arrive in 2022.

Rosie Huntington-Whiteley launched Rose Inc in September, the same month Ariana Grande confirmed her REM beauty was “to come,” and two inevitable hair lines arrived from hair icons Jennifer Aniston (LolaVie) and Jonathan Van. Ness (JVN).

* Here’s what to know about Jennifer Aniston’s potential beauty brand
* Six local beauty brands earn a spot in our bathroom cabinets
* Dolly Parton, the queen of glitter and glamor, launches her own beauty brand
* These celebrity owned beauty brands will make you feel like a star

In September, tennis legend Naomi Osaka also became a beauty mogul, with her KINLÒ line focusing on “skin care for those rich in melanin”. A busy month!

The latest rumor? According to investigative reporters, Meghan Markle, who was allegedly seen meeting with the same company behind Cindy Crawford’s Meaningful Beauty brand.

If you have a large or small profile in 2021, you are a Mark and hence, you have to use this in the potentially extremely lucrative beauty industry.

The huge success of Rihanna’s Fenty, Gwyneth Paltrow’s Goop, Selena Gomez’s Rare Beauty, Jessica Alba’s Honest, Tracee Ellis Ross’ Pattern, and Kylie Jenner’s Kylie Cosmetics (etc. etc.) have turned the beauty industry into a weed. chat for big names looking to grow their brands and add “founder” to their bio.

This is not new of course; Elizabeth Taylor and Sophia Loren did it in the 1980s. Today, however, it’s pretty much a given. Lady Gaga, Iman, Pharrel, Addison Rae, Jada Pinkett Smith, Millie Bobby Brown, Halsey, Drew Barrymore, Priyanka Chopra Jonas, Kristen Bell: they all have a line.

At this point, it might be better to ask who does not? Well … who should?

Harry Styles

That’s the rumor, and another one of those inevitable announcements. Think “the Harry Styles beauty” and you can literally imagine it: a groovy Gucci brand, nail polish (of course), fluid makeup for women, unisex scent.

Dakota johnson

This farmer’s market photo became the go-to photo of a million 20/30 year olds who flirted with the idea of ​​having bangs – so a hair care line would be a no-brainer. Or maybe the lime beauty?

Indira stewart

It was only recently that we were allowed to see news readers with “natural” hair, after what seems like an eternity with sleek, personality-less breakouts with those waves. It’s like society has decided that women can’t have curly hair and a brain.

Indira embodies a new breed of women on our TV screens who aren’t afraid to ask tough questions and have the best curls in the country. We’d love to get our hands on her hair care routine (and her brain too, tbh).

Fran lebowitz

Despite his famous cynicism and rage towards just about everything, I actually think the New York writer, icon, and storyteller is very conceited.

She is also 70 years old and despite being a long term smoker, she has great skin – she certainly used a few skin care products in her day. Its line would only include three skincare products, with minimalist navy and white packaging that would be designed by Savile tailors Rowe Anderson & Sheppard.??

Britney spears

??Yes, we know she has a very lucrative and ever-evolving fragrance line, but maybe she could branch out into scented candles? ??

Alexandria Ocasio-Cortez

The AOC brand is obvious, as well as its flagship product: the red lipstick that lasts. It would be a small batch, plastic-free, made in the USA and affordable. She would be criticized for being anti-feminist, pro-capitalism, adhering to the myth of beauty, etc. Will never happen!??

Chris Parker

Her lockdown videos were very funny, but we were distracted by her fantastic clear glowing skin. Show us her skincare routine and give her a fun, gender-free and inclusive line of skincare and makeup, stat!

Zandra Rhodes

For years, the fashion designer has been an icon of authentic personal style and self-expression through the power of makeup, with her hot pink hair, divine blue lipstick and eyeshadow. A glance!

Now 81 years old, and having just launched a collaboration with Ikea, Dame Zandra is responsible for educating beauty dolls.

Seth Rogen

Duh, that would of course be CBD based.


She regularly pushes back society’s expectations for how women look and behave, an attitude that the fashion and beauty industries desperately need more. And her beauty looks are regularly iconic!

Olivia rodrigo

Trust us, it will come. Bold and expressive 2000s-inspired makeup products (lip gloss, pastel frosted eyeshadow, face rhinestones) with a campaign photographed by Petra Collins. The brand name will be in lowercase.??

Jeanne Campion

Products formulated specifically for gray hair. Very sober packaging. Film campaigns.??


Glamor, drama, Fashion, capital F: surely this one is already in the works?

Kim petras

She recently became the “face” of Bumble and bumble’s Bb. Highlighted blonde range, but we can certainly imagine a beauty line of her own.

This is a girl who went to the Met Gala wearing a Collina Strada horse head dress, and who idolizes beauty mogul Paris Hilton – so that would be delightfully weird and fun, pink and 2000s inspired.

Samantha hayes

Looks like she was never taken without a parasol or an extra large sun hat – we see a great line of sunscreen, for mother and child, in their future. (Caring for red hair is way too obvious)


Product n ° 1: water-repellent, tear-proof mascara.

Nicki Minaj Calls Kardashian-Jenners During Black Fishing Speech

Nicki Minaj opens up about Keeping Up With the Kardashians family as she tries to defend singer Jesy Nelson from moonlighting charges.

Nicki Minaj mentioned the keeping up with the Kardashians family members while defending singer Jesy Nelson from the criticism she received about “black fishing”. The rapper is busy promoting her new single “Boyz” and isn’t a fan of all the backlash Jesy has faced over allegations she is appropriating black culture. So Nicki took to Instagram Live with Jesy and put an end to these claims by casting a shadow over Jesy’s former Little Mix teammate Leigh-Anne Pinnock. Meanwhile, Nicki’s rant also included a mention of Kim Kardashian and Kylie Jenner’s association with the black-fishing allegations.

The Kardashian-Jenner sisters are no strangers to criticism for their glamorous personas. Kim and her sisters have long been accused of cultural appropriation involving fashion choices, beauty standards, plastic surgery alterations, and social media aesthetics. According to Urban dictionary, black fishing is defined as “a woman of European descent to appear of African, Arab or Hispanic descent.” Kim and Kylie run successful beauty empires which they promote through cutting-edge photoshoots and couture. Sadly, some of their looks and campaigns over the years have been accused of black fishing. Overall, Kim, Kylie, and their siblings have largely ignored these kinds of criticisms.

Related: KUWTK: Rob Kardashian Makes Rare Appearance At Dinner With Sisters

Now rapper Nicki Minaj has made mention of this while also defending Jesy Nelson from all the dark controversy she is facing. “Black people do this shit everyday and praise Kylie Jenner and Kim and all the girls in their family,” Nicki said during an Instagram Live captured by The real 100. “And if you take a look at Kylie’s before and after, her shade is probably 20 shades darker than how she looked when she was a child. She has bigger lips now. She hangs out with black people. Is she black-fishing? No.“After apparently shading Kylie, Nicki complimented the beauty mogul.”I always congratulate her and compliment her and I tell her ‘You that bitch’ “ she added.

That said, Nicki’s comments suggest that the Kardashian-Jenner sisters benefit from cultural appropriation. Specifically, Kylie is often accused of black-fishing. She has even been accused of attempting to copy the styles of black pop stars like Beyonce and Rihanna in her photoshoots, while also blowing herself up for the way she appeared in Cardi B and Megan Thee’s “WAP” music video. Stallion. Kim was one of the first in the group to face backlash because of the evolution of her curvaceous figure and tanned appearance over the years. Additionally, her beauty brands and looks over the years have been accused of appropriating cultures around the world. With famous sisters dating prominent black men in the entertainment industry, the Kardashian-Jenners have come under fire for seemingly taking advantage of black culture despite not being or even being a part of it. support social justice movements.

Over the years, Kim has made several attempts to stop – or at least slow down – these accusations of cultural appropriation. In turn, Kylie and Khloe still have some work to do in this department, if they wish. But now Nicki Minaj has added her name to the list of people who have accused the keeping up with the Kardashians sisters to present themselves in a way that resembles the natural characteristics and styles of black women. However, as usual, Kim and her sisters will likely remain silent on this matter.

Next: KUWTK: Kim Kardashian Teases Kanye West During SNL Hosting Debut

Source: Urban Dictionary, The True 100

Winter sweater Everett The Family Chantel orange FIT

The Family Chantel: Winter shows weight loss in birthday post

kdc / one to acquire V Manufacturing and Logistics

LONGUEUIL, Quebec – (COMMERCIAL THREAD) – Knowlton Development Corporation (kdc / one), a global leader providing value-added solutions for beauty, personal care and home care brands, continues to grow with the announced agreement to acquire V Manufacturing & Logistics (VML), a value-added manufacturer specializing in small-batch beauty and personal care products based in Walnut, California. Financial terms were not disclosed.

VML’s expertise in formulating and manufacturing small batches will enhance kdc / one’s ability to deliver end-to-end integrated solutions to fast-growing beauty brands, allowing them to stay ahead of trends. industry and effectively market the products. Introducing a small series specialist into the network will also provide the flexibility to deliver customized product capabilities to brands across the organization’s portfolio.

“The addition of VML presents an enhanced value chain for rapidly growing brands to move from concept development and formulation to packaging and production, ”said Nick Whitley, CEO of kdc / one. “VML will add operational excellence and an exceptional track record to our business, complementing the formulation expertise of our reference laboratory operations and the packaging design and production prowess of HCT. Kdc / one’s full-service, end-to-end innovation network will provide enhanced responsiveness, flexibility and agility to countless beauty visionaries and entrepreneurs, ”continues Whitley.

The kdc / one network has been specially designed to adapt to customer needs. Each of its most recent acquisitions has enabled kdc / one to develop its operations, capabilities and global platform to better serve its customers and anticipate changing needs.

“V Manufacturing and logistics couldn’t have found a better home than kdc / one; we are delighted to offer our customers access to the full range of innovative solutions offered by kdc / one, ”said Florence Nacino, CEO and President of VML. “Both companies are focused on providing exceptional customer service. We have built VML on the customer confidence gained through years of exceeding expectations and flawless execution. Joining a global network will now allow us to expand our reach and fuel the growth of incredible brands. ”

Kdc / one’s rapidly expanding west coast network offers unparalleled creative design, innovation-driven research, custom product development and precise manufacturing solutions for a wide range of beauty and personal care products , including skin care, hair care and color cosmetics.

About kdc / one

Based in Longueuil, Quebec, kdc / one is a trusted global provider of value-added solutions for many of the world’s leading brands in the beauty, personal care and home care categories. The Company works closely with leading consumer products companies and fast growing independent brands in product ideation, formulation, design, packaging and manufacturing. The innovative products that kdc / one has helped to develop are sold by its partner brands in more than 70 countries around the world.

For more information, visit www.kdc-one.com.

About V Manufacturing & Logistics

V Manufacturing & Logistics, Inc. is a leading contract manufacturers of personal care products with expertise in premium liquid-based skin care, hair products, and over-the-counter (OTC) pharmaceuticals ). Founded in 2007, VML serves some of the most prestigious and emerging cosmetic companies in the United States from its FDA registered and cGMP compliant facility in Diamond Bar, California. For more information, visit www.vmlcosmetics.com.

Sephora is available from Coles. Here’s what you need to know:

BestReviews is supported by readers and can earn affiliate commissions. detail.

How to buy Sephora from Coles

What are black and white and could they bring Coles over $ 1 billion in revenue in the next few years? This is Sephora of Coles, and by the time of its official launch in August, the strategic partnership has already got off to a good start.

Coles announced the first of the beauty division of the Sephora brand in more than 20 states, with more than 100 Prestige beauty brands. While the partnerships between Sephora supporters are highly anticipated, they are also appealing to Cole buyers. Shoppers can enjoy the convenience of having two stores in a physical store, as well as a number of perks in the arrangement, including double rewards in the loyalty programs of both retailers.

Why is Sephora at Coles now?

Prior to 2021, the location of Sephora Inside JC Penney was close to 574. According to August 2021, the unique shop-in-shop arrangement was successful for several years, but JCPenney’s bankruptcy filing in 2020 would have strained its relationship with Sephora. Nasdaq articles. Soon after, Sephora started looking for new physical partners in-store and found Kohl’s to be the most promising option.

By February 2021, Sephora Press Release It was planned to launch 200 Sephora at Coles in 29 states. So Joint Press Release With Spring Coles and Sephora, retailers have announced that they will predict 400 Sephoras in Coles locations by 2022. By the end of 2023, that number is expected to more than double in 850 locations across the country. nationwide.

How to buy Sephora from Coles

Buy Sephora at Coles

All Coles branded Sephora is presented as a 2,500 square foot open concept storefront of retail space with updated lighting and visual merchandising. A Sephora-trained advisor is onsite and based on his experience in the cosmetology retailer’s signature store.

Coles Sephora sells a carefully selected assortment of 125 Prestige Beauty brands and sells 8,500 products in each store. Similar to Sephora’s independent location, Kohl’s Sephora focuses on completely immersive and hands-on product discovery.

Buy Sephora online at Coles Online

In addition to being Coles Sephora, shoppers can purchase makeup, skin care, hair and fragrance products from the new Sephora brand storefront on Cole’s website.

  • Buyers can add Sephora products to their cart along with Kohl products to save maximum shipping costs. This makes it easy to reach the minimum free shipping threshold for many orders.
  • You can easily find a particular product by using the Search Store option on the product page, which lists the stock status at nearby Sephora at the location of the call.
  • Almost all Sephora products are eligible for contactless calling at participating stores and in-store pickup options.

Sephora, located in Call’s online storefront, also borrows some of the more popular features from Sephora’s own website. For example, every cosmetology page has ingredient details, often detailing both “highlighted ingredients” and “ingredient calls”. Product reviews posted on Sephora have moved to Kohl’s website.

Double reward with Coles Sephora

Sephora and Kohl’s both have loyalty programs in place, and the new partnership allows buyers to double their revenue. All members must use the website. The mechanism is as follows.

  • The Coles Rewards program now allows buyers to earn 5% on every purchase, including Sephora when purchasing Coles. The reward will be converted into $ 5 Coles Cash and can be applied towards choosing to buy Coles.
  • With Sephora Beauty Insider, members can earn 1 point for every $ 1 spent on each purchase of Sephora in Cole beauty products. Plus, it gives you special access to savings events and in-store experiences.
  • Both rewards programs provide loyalty members with special birthday gifts and personalized benefits throughout the year.

The best Sephora products you can buy right now from Coles

Rihanna Profilt Soft Matte Longwear Liquid Foundation Fenty Beauty

A best-selling 50 shade formula, this liquid foundation is highly regarded for its full, long-lasting coverage. It dries on the carpet and has the effect of blurring the pores, for a natural and smooth finish.

Sold by Coles Sephora..

Sunday Riley Good Gene All-in-One Lactic Acid Treatment

Ideal for managing hyperpigmentation and large pores, this alpha hydroxy acid treatment exfoliates the skin, leaving it smooth and luminous. Prickly pear extract is added to a gentle formula popular with sensitive skin to reduce redness.

Sold by Coles Sephora..

Makeup Forever Aqua Lip Water Resistant Lip Liner

Makeup Forever Aqua Lip Water Resistant Lip Liner

This waterproof lip liner with a lip cream formula can be worn alone or with other lip products. The formula was water tested for 5 hours by the Paris Aquatic Ballet – and it remained vibrant and stain resistant after a few routines.

Sold by Coles Sephora..

NARS Blush

NARS Blush

Although this is a classic compact powder blush, the shade collection includes some of the most coveted colors in the industry. The award-winning formula features buildable and mixable silky micronized powder pigments.

Sold by Coles Sephora..

Oraplex Hair Perfector No.3

Oraplex Hair Perfector No.3

Suitable for all hair types, this olaplex restorative treatment helps manage chemistry, heat styling, and even damage from tight ponytails. Clean with Sephora product. That is, it does not contain the harsh ingredients commonly found in other hair products.

Sold by Coles Sephora..

Lancôme Rush Idol lifting and volumetric mascara

Lancôme Rush Idol lifting and volumetric mascara

In addition to adding volume and length, this Lancôme mascara enhances your lashes and wakes up your eyes. The formula does not include oils and silicones. Instead, it’s rich in antioxidants that condition and protect lashes.

Sold by Coles Sephora..

Anastasia Beverly Hills DIPBROW Ointment

Anastasia Beverly Hills DIPBROW Ointment

Long loved for its clean, waterproof formula, this pomade is perfect for sculpting, shaping and defining eyebrows. It is available in 11 different shades in shy, warm and neutral tones.

Sold by Coles Sephora..

Urban Decay Eyeshadow Primer Potion

Urban Decay Eyeshadow Primer Potion

An award-winning formula, this eyeshadow base traps pigment for up to 24 hours without falling out or wrinkling. The lid can be slipped on with a soft sponge applicator and easily dispensed with your fingertips.

Sold by Coles Sephora..

TooFaced Soft Peach Eyeshadow Palette

TooFaced Soft Peach Eyeshadow Palette

These 18 unique shades include purple, bronze, coral, and pink rose. Pigment-rich eyeshadows are glowing all day long and are free of gluten, parabens, sulfates and phthalates.

Sold by Coles Sephora..

Touch The Dewey Skin Cream Plumping & Hydrating Moisturizing

Touch The Dewey Skin Cream Plumping & Hydrating Moisturizing

Rich and luxuriously formulated, this plumping moisturizer is infused with Japanese purple rice, a powerful antioxidant that gives skin a hydrating glow. It improves hydration and minimizes the appearance of fine lines, especially around the mouth and eyes.

Sold by Coles Sephora..

Gucci Flora Gorgeous Gardenia Eau de Parfum

Gucci Flora Gorgeous Gardenia Eau de Parfum

Intoxicating and charming, this fruity floral scent from Gucci features scents of pear, white gardenia and brown sugar. Great for layering, it comes in a pretty flowery bottle.

Sold by Coles Sephora..

Drunk Elephant B-Hydra Intensive Hydration Serum

Drunk Elephant B-Hydra Intensive Hydration Serum

A lightweight serum, this Drunk Elephant formula contains pineapple ceramide to increase luminosity and give the skin a smooth texture. It contains provitamin B5, a moisturizer that attracts water, and sodium hyaluronate, which draws water deep into the pores.

Sold by Coles Sephora..

Stila Stay All Day waterproof liquid eyeliner

Stila Stay All Day waterproof liquid eyeliner

Whether you are looking for a simple continuous line or want to create a cat eye look, this felt stila liner is perfect for precision applications. The durable formula is stain resistant and waterproof, making it ideal for all day wear.

Sold by Coles Sephora..

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Sephora is available from Coles. Here’s what you need to know:

WEN® By Chaz Dean named winner of the 2021 QVC® Customer Choice® Beauty Awards

Highly coveted award celebrates the best of QVC beauty

LOS ANGELES, October 7, 2021 / PRNewswire / – The results are in! QVC customers voted for their favorite beauty products and WEN® By Chaz Dean won several categories.

  • WEN® 32 oz Cleansing Conditioner was named winner of the QVC Icon category and the Best Shampoo category.

  • WEN® Botanical Hair & Scalp Tonic was named winner of the Best Hair Treatment category.

  • WEN® Light Finishing Spray was named winner of the Best Hairspray category.

  • WEN® Head-to-Toe Men’s Cleansing Conditioner was named the Best Product for Men category winner.

The annual QVC® Customer Choice® Beauty Awards recognize customer favorites in more than 45 categories across cosmetics, hair care, skin care, devices and more. Nominated products are an assortment of the best-selling and top-rated items by customers on QVC.com. These award-winning products will be featured in the QVC® Customer Choice® Beauty Awards digital store and will also bear the QVC® Customer Choice® Beauty Awards logo on QVC.com.

WEN® by Chaz Dean’s flagship product, Cleansing Conditioner won two awards this year as it is a revolutionary step towards beautiful, healthy looking and shiny hair – replacing your shampoo, conditioner, deep conditioner, detangler, leave-in conditioner and even shaving cream. Another iconic product in the range, Botanical Scalp and Hair Tonic, helps improve the condition of your scalp. Formulated with essential oils of Lavender, Peppermint, Eucalyptus, Tea Tree and Rosemary, helping to hydrate scalp skin and add shine and manageability to all hair types. Finally, the Light Restorative Finishing Treatment Spray is a modern, ultra-light finishing spray with a dry finish – designed to give hair flexible and buildable hold.

“I am honored to be nominated for the Customer Choice Beauty Awards. The nominations themselves are amazing, but knowing that the winners are chosen directly by QVC customers affirms what has always been my philosophy: I create products to meet our customers’ needs and what they tell us they are looking for. We wouldn’t be where we are without the QVC customers who have supported us for all these years. It is to their credit that our cleansing conditioner has won the award for best shampoo every year since 2009 onwards, but I’m also blown away that they’ve adopted us in so many other categories as we grow older. “

QVC is a leader in building brands through live video storytelling across multiple platforms while delighting millions of customers every day with new discoveries and new products to love. QVC provides beauty brands with the platforms and tools to build relationships with an engaged community of savvy digital buyers. As a winner of the Customer Choice Beauty Award, WEN® By Chaz Dean continues to foster this engaging community of dedicated customers.

For more information on WEN® By Chaz Dean please visit https://chazdean.com/. To learn more about the QVC® Customer Choice® Beauty Awards, please visit https://www.qvc.com/content/beauty/customer-choice-beauty-awards.html.

About WEN® By Chaz Dean
Launched with a single product in 2000, WEN today covers more than 700 products. She has sold over 28 million cleansing conditioners over the past ten years, making her one of the biggest beauty brands on QVC. The line has expanded to include a full line of styling, skin care, body care, lip care, perfume, home, men’s, children’s and pet care. In 2020, WEN won seven QVC Customer Choice Beauty Awards, including Best Shampoo, Best Hair Treatment, Best Hair Spray, Best Body Lotion, Best Self Tan, Best Men’s Product and the QVC Icon Award. During its lifetime, WEN received 35 retailer awards.

About QVC®
QVC is a global leader in video commerce across broadcast, streaming, mobile and social platforms, delivering interactive and engaging shopping experiences to millions of people around the world and a broad audience for thousands of vendors. QVC offers the joy of discovery through the power of relationships. Every day, QVC engages millions of buyers on a journey of discovery through an ever-evolving collection of familiar brands and fresh new products, from home and fashion to beauty, electronics and jewelry. Along the way, QVC connects buyers with interesting personalities, engaging stories, and award-winning customer service. Headquartered in West Chester, PA, and founded in 1986, QVC has retail operations in the United States, United Kingdom, Germany, Japan and Italy. Globally, QVC reaches 218 million households through its 12 streaming networks and millions more through multiple streaming services, websites, mobile apps and social pages. To learn more, visit corporate.qvc.com, follow @QVC on Facebook, Instagram, Where Twitter, or follow QVC on Pinterest, Youtube, Where LinkedIn.

Qurate Retail, Inc. includes QVC, HSN®, Zulily® and the Cornerstone brands (collectively, “Qurate Retail GroupSM“), as well as other minority interests and investments in green energy. Qurate Retail Group believes in a third way to buy® – beyond transactional e-commerce or traditional brick and mortar stores. In addition to being a global leader in video commerce, Qurate Retail Group is one of the leading e-commerce retailers in North America (according to Digital Commerce 360) and is a leader in mobile commerce and social commerce. For more information visit www.qurateretailgroup.com, follow @QurateRetailGrp on Facebook, Instagram Where Twitter, or follow Qurate Retail Group on Youtube Where LinkedIn. QVC, Q and the Q logo are registered service marks of ER Marks, Inc.

Contact: Behrman PR
[email protected]


View original content: https://www.prnewswire.com/news-releases/wen-by-chaz-dean-named-a-2021-qvc-customer-choice-beauty-awards-winner-301395300.html

SOURCE WEN Hair and Body Care

Jennifer Aniston uses this Tatcha lip product to get her plump pout

If you know Jennifer aniston for taking on roles as main characters in “Friends” and ‘The Morning Show’, then you also know she’s a beauty icon. And, honestly, the icon is a bit of an understatement. We can’t understand how she managed not to age a bit. How, Jen, how ??

Fortunately, eagle-eyed fans quickly spotted some of the hero products Jen uses to prepare for her TV shows. Among the most promising? A Tatcha mask that soothes parched lips and leaves them glistening like a freshly cleaned diamond.

More from StyleCaster

If the name rings a bell, it’s probably because Tatcha is one of Megan Markle’s favorite beauty brands. This particular mask is highly regarded by people like Jen and beyond. As of December 2019, he had a waiting list of 4,000 dedicated stan people.

RELEVANT: This $ 20 moisturizer is almost an exact dupe for Tatcha’s beloved dewy skin cream

Click here to read the full article.

At present, the hero product has a 4.6 star rating on Amazon. Many buyers praise the mask for healing their dry, chapped lips. And with the weather starting to change, you might want to jump on the bandwagon, pronto.

Our mission at STYLECASTER is to bring style to people, and we only offer products that we think you will love as much as we do. Please note that if you purchase something by clicking on a link in this story, we may receive a small commission on the sale.

You may be wondering why the Tatcha Kissu Lip Mask got so much hype and so it’s even worth it. We’re here to tell you, and here’s why: it blends squalane, Japanese peach extract, and Japanese camellia oil. These three ingredients join forces to repair, nourish and hydrate your lips. Best of all, the jelly formula plumps your pout and reduces the appearance of fine lines and wrinkles. Now we understand how Jen achieves a soft pout that never seems to leave the spotlight.

Courtesy of Tatcha.

Courtesy of Tatcha.

Tatcha Kissu Lip Mask 28 $

Buy now

An Amazon buyer wrote: “My aging lips appear to be plumped and smoothed with this beautifully packaged product.” Another client who has had very dry lips in the winter said: “I almost cried because for the first time in what seems like centuries my lips are softer and I can smile without feeling pain.” That’s a pretty high claim, and STYLECASTER Resident Beauty Expert Liz Denton Swears By This Lip Mask.

If you are still not convinced of the superpowers of this product, you just have to try it for yourself.

Stylist |  Interview with Ashley Benson

Stylist | Interview with Ashley Benson

The best of styleCaster

Fourth Annual Women Pharmacists Day continues to shine a light on women in the field

Soliman is thrilled to celebrate the 4th annual #WomenPharmacistDay and for the pharmacy landscape to continue to recognize the contributions of women in the field.

In 2018, #WomenPharmacistDay was officially created by the head of the Pharmacist Moms Group, Suzanne Soliman, PharmD, BCMAS. Since the inaugural event, women leaders have continued to expand their already significant impact in the field of pharmacy, particularly by pursuing leadership roles and rising to the top of academic opportunities.

Soliman is thrilled to celebrate the 4th annual #WomenPharmacistDay and for the pharmacy landscape to continue to recognize the contributions of women in the field.

“Being a pharmacist and a woman is hard enough, but coupled with the COVID-19 pandemic, this year has been a big year worthy of big celebrations for women in pharmacy,” Soliman said in an interview with Pharmacy hours®. “We are immunizing the country and there is so much to be proud of for all women in pharmacy today.”

To celebrate the event, the Pharmacist Moms Group will be hosting a Facebook Live #WomenPharmacistDay event on October 12 at 10 a.m. EST, which will feature more than 600 giveaways from sponsors such as the Cardinal Health, Neuriva and L’Oréal Dermatological Beauty brands. For those who cannot attend live, this important event will be recorded for viewing after it ends.

Additionally, the winners of the 2021 Women’s Pharmacy Day awards will be announced, which Soliman says will be a little different from previous years.

“This year we have expanded the awards and now we will have 4 winners for Woman Pharmacist of the Year: community, health system, independent and non-traditional,” she said in an interview with Pharmacy hours®. “We are very happy to honor women in all areas of pharmacy. “

To further promote #WomenPharmacistDay, a new episode of “Women in Pharmacy Wednesday” on the Podcast Focus on pharmacy today’s premiere focuses on the event and features former Women Pharmacy Day Award winners Jennifer Shannon, PharmD, BCPS, and Krista Capehart, PharmD, MS, BCACP, FAPhA, AE-C.

The Focus on pharmacy The podcast is available on our Podcasts, Spotify and Apple Podcasts page.

The most popular beauty brands in the United States, revealed

In a new study by Tajmeeli, researchers found the most popular beauty brands in each state, and surprisingly enough, the three most popular brands can be found at drugstores.

Maybelline is the top pick in nine states, with the highest search interest score in states such as Illinois, Kansas, Mississippi, New York, South Dakota, Tennessee, Texas , Washington and Wisconsin. In second place, CoverGirl, who received the most love from Arkansas, Iowa, Maine, Montana, Nebraska, New Hampshire, North Dakota and Oregon. In third place is Revlon, as the biggest fans are in New York, Alaska, Florida, Michigan, North Carolina, Pennsylvania and Vermont.

The study also found that New York is America’s cosmetic capital. However, many of the state’s most beloved brands are high-end classics – think Dior, Lancôme and Clinique suggest that New Yorkers aren’t afraid to spend on beauty.

Other states also accept high-end shopping, with Arizona, Colorado and California’s preferred brand being Anastasia Beverly Hills and Minnesota and Kentucky’s preferred brand being Too Faced.

To see the breakdown state by state, click here.

Find a doctor

Find a new beauty “Best Doctor of Beauty” Near you

Amber Heard limits comments to fluffy bathrobe sparkle

Amber Heard walks cautiously as she posts images of herself in a fluffy bathrobe in a massive glow. The actress and ex of Pirates of the Caribbean star Johnny Depp has had comments on her limited Instagram since leaked audio footage in 2020 saw her admitting to “hitting” her ex-husband with “pots and pans” – as the leak has far more a year, Amber hasn’t budged when it comes to protecting herself on social media.

The weekend brought new content from the Texan mother-of-one, with Amber reminding her followers of her status as an ambassador to beauty giant L’Oreal.

Amber Heard shares awesome bathrobe video for L’Oréal

Scroll down for the video. The star is currently in Paris, the French capital, where paparazzi photos have shown her chic on the streets of the city – but the headlines mention Depp’s $ 50 libel lawsuit against her.

Superb fans from a hotel room, the actress posted for her 4 million followers while being showcased by a professional team. The video showed Amber tossing without makeup and in a chair as she flaunted her toned legs and dried her hair, things getting more styled as Heard was seen with red lipstick and makeup applied.

A comfy white bathrobe was all Heard wore, though afterwards images showed her wearing chic and sexy shorts as a belt highlighted her slim waist. She even sipped wine here.

See the video below

Taking its legend, the Aquaman The star told her followers, “The Saturday night glam team for @lorealparis.” Heard has faced a major backlash as she continues to face the French giant, this amid her tumultuous divorce from Depp and allegations she was physically abusive towards him.

While the video has garnered over 100,000 likes, it hasn’t received a lot of comments – one, to be precise. In early 2020, and after fans hated her for the leaked audio reveal, Amber quickly turned off or limited comments on her Instagram. The only answer currently reads: “Wine straw” with a heart-shaped emoji. More after the video.

Proud to be with L’Oréal

Amber has said that she is an ambassador for one of the world’s most recognized cosmetics and beauty brands. In a statement, the actress said:

“Becoming a spokesperson for this vibrant and globally loved beauty brand that tells women we’ve been worth it since before I was born, and joining the L’Oréal Paris changemaker family is such an honor,” adding: “I have the impression that these women – my fellow ambassadors – represent a voice, a power, a movement, an opinion. “

In 2020, a petition was filed to remove the star from her ambassadorial status.

Luxury skin care from a stem cell expert loved by A-listers

Legacy beauty brands typically take decades to achieve a level of market dominance that sees them seep into popular consciousness.

Several have succeeded; brands whose names will be recognizable even by people whose involvement in the beauty industry is limited to toothpaste, soap and dandruff shampoo.

You know them, as the brand that has become synonymous with luxury skincare, La Mer. Although the beauty industry may have a fluffy exterior, it is a particularly lucrative market, but saturated and intensely competitive.

New businesses trying to carve out a niche and build a reputation face giants with marketing budgets commensurate with their status, and most new brands fail in their first year.

The results were amazing. Skin grafting was avoided. Scars were avoided

The global skin care market alone was valued at over $ 145 billion in 2020. While it has certainly flourished and penetrated popular notoriety as a symbol of high quality skin care, the brand luxury Augustinus Bader – with its royal blue bottles now recognizable around the world – was only launched in 2018.

While existing brands offer lines comprising hundreds of products designed to be used synchronously in complex diets, the new name in premium skin care was launched with just two products: cream, for oily skin and balanced, and rich cream for dry skin. Three years ago, at the height of Korean-inspired multi-layered skincare routines, this was a one-off product declaring itself everything everyone needed.

In an interview, Gwyneth Paltrow said she uses the rich cream at night, and countless celebrity mentions have followed. The brand has become the talking point of beauty editors around the world, winning countless awards.

Among others, actresses Courtney Cox and Melanie Griffiths have invested in the company. Since that launch, Augustinus Bader has experienced almost unprecedented growth, surpassing its historic competitors to become one of the most recognizable names in luxury skin care in three years. Sales of £ 7million in 2018 climbed to £ 70million last year and continue to grow.

Bader himself is Director and Professor of Applied Stem Cell Biology and Cellular Technology at the University of Leipzig. He has the kind of sweet and courteous manner and a propensity for bow ties that feels like another time but is especially new to the extraversion of the beauty industry. He almost seems to have lost his way on his way to a medical conference and has just created one of the most renowned beauty products in the world.

The founders of Augustinus Bader, German stem cell expert Professor Augustinus Bader and French financier Charles Rosier.

One of the world’s leading stem cell experts, the 62-year-old German professor has created a wound gel designed for use on burn victims. It rehabilitates the skin with minimal scarring and without the need for skin grafts. Creating a high-end skin cream that sells to Brown Thomas for just under $ 200 a bottle was not his intended career path, and it remains secondary to his research, which he’s always excited to discuss.

When I talk about the success of the brand that bears his name, Bader displays a reserved, almost timid delight. He says that at the start of his research, his alternative to organ transplantation and skin grafting was widely rejected.

“My controversial idea might have been a bit early, but now with skin care, although it’s not a form of medical treatment, they share a common idea: that you can trigger or help your own relief. Ten percent of the brand’s net sales went to wound healing research and other charities in 2020.

Bader met French financier Charles Rosier at a dinner in Leipzig and showed Rosier pictures of the effect of his wound gel on a four-year-old girl who had suffered second and third degree burns. “I was amazed by the images,” says Rosier.

Rosier says customer feedback is so enthusiastic and forthcoming that the brand is creating products based on demand

“The results were incredible. Skin grafting was avoided. Scars were avoided. I thought “How can such a discovery exist and it is not widely available?” It would change the lives of so many people. This would have a major positive impact. Rosier’s answer to his own question is not edifying – “most burn victims come from developing countries, because that is where fire is used to cook and heat homes.”

Funding for clinical trials costs tens of millions and as a result, Rosier suggests that investing that kind of money in Bader’s wound gel would be “risky funding with perhaps less return for the pharmaceutical companies.” When they met that night, Bader hadn’t gotten the funding he needed.

With no experience in the beauty industry, but with a background in finance, Rosier says he and Bader thought about how they could use the professor’s findings to “find a pragmatic way to fund his research.”

Rosier attributes the couple’s initial enthusiasm to naivety. He believed that the professor’s scientific credentials were unmatched. He considered Bader’s TFC8 complex to be unique enough to establish a niche in the beauty industry and lead a brand to major success. The professor describes TFC8 as a combination of certain “vitamins, fats, nutrients and amino acids which are precursors of our intact skin cells in our intact skin” which are necessary for the skin to repair itself.

Despite the original ethics of just one branded product, last year it launched numerous products in the face and body category and is about to launch Augustinus Bader The Serum (€ 320) and Augustinus Bader The Eye. Cream (185 €). Bader himself confirms that “our philosophy remains that all products are stand-alone products. There are different formulations because people have different skin needs – rich cream, for example, may be better if you live in a dry climate or have drier skin.

He is not suggesting that people should buy all the products and use them simultaneously. They all contain its TFC8 complex. Rosier says customer feedback is so enthusiastic and forthcoming that the brand is creating products based on demand.

“If you look at Augustinus Bader’s peers in the premium skin care world, they average 150-200 product lines. We won’t. It’s not our DNA. We always maintain this philosophy of simplicity, and the product line is a very neat assortment compared to our peers. “

So far, the brand has gained prominence by doing things differently. It will be interesting to see if he continues to win with this strategy.