How JCPenney Fills the Sephora Void – Glossy


As JCPenney ends its partnership with Sephora, the retailer is launching its new beauty section this fall with new partners and a wide range of independent and inclusive brands.

On Thursday, the retailer will announce that more than 170 brands will be included in JCPenney Beauty, its new in-store and online beauty section that will officially launch in October at 10 select stores and online. To organize part of its selection of brands, JCPenney relied on the B2B beauty market International landing and inclusive beauty e-merchant Thirteen Lune. JCPenney Beauty is expected to roll out to 600 stores by 2023, after its Sephora partnership ends in 2022.

Michelle Wlazlo, executive vice president and chief merchandising officer at JCPenney, described the new offering as “hyper-inclusive.” It will include brands of mass, masstige and prestige. According to a spokesperson for JCPenney, “almost half” of the brands stored will be in the masstige category.

“Our client told us they wanted a larger assortment of brands at different prices, and to better meet those needs, we created JCPenney Beauty, ”said the spokesperson.

As Sephora locations are phased out, the retailer is renovating its beauty spaces with an open floor plan and natural wood. Thirteen Lune will have a branded shop-in-shop section. The 10 stores that will be open in October are based in Davenport, Florida; Dearborn, MI; Greenville, North Carolina; McAllen, Texas; Mesquite, Texas; Niles, OH; Springfield, Missouri; Saint-Cloud, Minnesota; Trumbull, CT and Whittier, California.

The retailer worked with Landing International to organize a group of 17 independent, minority-owned platform brands to sell as part of the lineup. The group includes brands from Landing International’s BIPOC list of brands, including Kmoni Cosmetics and Everyday Humans. The platform’s selection includes several K-beauty brands such as Cosrx and Hanskin.

“We looked at probably over 100 brands with them, and we really picked the ones that were unique and different,” said Sarah Chung, CEO of Landing International.

Thirteen Lune, meanwhile, organized a bundle of 28 brands for JCPenney which are also available on its own site. They include Wander Beauty, which is also stocked at Sephora, as well as other independent brands such as Shaz & Kiks, Joanna Vargas, Anové and Pholk.

Pholk, a skincare brand focused on consumers with melanin-rich skin or those who are vegan / plant-based, is targeting millennials with this launch.

“Growing up in Kentucky, I always went shopping at JCPenny with my mom and friends. The company provided the beauty and wellness experience that I wanted from every store offered at the time, ”said Niambi Cacchioli, founder of Pholk.

“As a small black-owned business, the fact that we have the opportunity to launch with JCPenny and Thirteen Moon is exciting as the focus on inclusiveness is directly linked to our brand values,” said Evonna Kuehner, founder of Anové skincare brand.

JCPenney’s in-house team curated the rest of the brand list, which includes JCPenney Mirabella and Makeup Geek’s exclusive brands, as well as I’m Meme, Nooni, Kleem Organics, and Better Natured Haircare.

Expansion into these retailers brings the ‘opportunity for scale, growth and profitability, while also bringing so much recognition. [to] and amplify those brands we partner with, ”said Nyakio Grieco, Founder and CEO of Thirteen Lune.

For Thirteen Moon, the partnership is “a game changer, when you think of going from a platform that works and performs above our expectations to now this omnichannel experience where we’re going to have a 600 door footprint,” said declared Grieco.

JCPenney settled a legal dispute with Sephora in May 2020 after the department store accused Sephora of trying to prematurely terminate its long-term contract. After both parties renegotiated, Sephora announced its new partnership with Kohl’s in December 2020.

“Sephora inside JCPenney will continue to operate both in-store and online throughout the transition to our new Beauty experience. We are committed to the current partnership, which will expire at the end of 2022, ”said a spokesperson for JCPenney.

The new JCPenney offering provides a new department store opportunity for independent brands leaving Kohl’s due to its new partnership with Sephora. Kmoni Cosmetics, for example, was previously stored at Kohl’s via Landing International before Sephora took over the retailer’s beauty section.

“When you work with independent brands, you bring different kinds of things,” Chung said. “There is more innovation when you bring in independent brands, [and] you get products that target people of color more.

Below is the full list of Thirteen Lune brands entering JCPenney Beauty:

Afropick
Anové
Authoritarian cosmetics
Canviy
Cashmere Moon
Ceylon
CTZN Cosmetics
Exa
Glorescent
Glosshood
Golde
Joanna Vargas
Kadalys
Kaike
Liha Beauty
Mischo Beauty
Mora Cosmetics
Pholk
Prados Beauty
Prim
Sara Happ
Shaz & Kiks
Skot Beauty
Sundree
Tail-Lite
Sun
Vaycay
wander beauty

The brands selected via Landing International are:

Cosrx
Pure lotus
Neogene
Unplugged essentials
The renatural
St. Moriz
Clean circle
Everyday humans
Kmoni cosmetics
When beauty
Middle ground
By Wishtrend
Hanskin
Istree
Leaders
Organic skin care
Keep calm


This $ 35 Sephora Beauty Box Enables Black-Owned Businesses


Black beauty box

Our team is dedicated to finding and telling you more about the products and offers that we love. If you too like them and decide to buy through the links below, we may receive a commission. Prices and availability are subject to change.

There is nothing better than a beauty box which houses all your favorite brands. Right now, there is a special one for a good cause available at Sephora.

Black Owned Sephora Favorites Beauty Set, $ 35

Credit: Sephora

Credit: Sephora

Buy now

This kit contains makeup, skin care and hair care products from various brands owned by Blacks housed at Sephora. Beloved brands like Briogeo, Fenty Skin, Bread Beauty Supply, Adwoa Beauty, Pat McGrath Labs and more are part of the partnership. If that’s not enough, Sephora will also donate $ 20 from the sale of each kit to the 15 Percent Pledge.

According to Sephora, “The 15% pledge is for economic equality and prosperity for future black founders, black students and black people in the workforce. Launched in 2020 by Aurora James, the initiative was born out of the recognition of multiple acts of social injustice and police brutality in the United States – with a lack of accountability for the systemic issues at stake. “

“This beauty box is the best I have ever had the opportunity to purchase,” wrote one happy five-star reviewer. Such an incredible introduction to some wonderful black owned beauty brands, and I hope this is just the first of many other boxes like this showcasing more black beauty brands to come for Sephora.

Another reviewer pointed out the packaging and the products. They wrote: “Love the packaging and the nice selection of products including the Fenty and Pat McGrath brands to try. Worth more than the cost, all for a good cause.

Get your hands on this beauty box while supplies last and get some new beauty brands on your radar!

If you liked this article, check out the best brown lipsticks for brunette skin.

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The post This $ 35 Sephora Beauty Box Lets Black-Owned Businesses first appeared on In The Know.


Glossybox offers new beauty advent calendar for Christmas 2021 and it’s worth over £ 400


Available for pre-order now, beauty fanatics can look forward to 25 treats from top brands like Elemis, PIXI, Sarah Chapman and Huda Beauty.

Calendar contains 25 goodies from cult beauty brands including Sarah Chapman, Huda Beauty and more

Even though Christmas is still a few months away and we’ve barely had a summer, one thing that can get us excited is the beauty advent calendars. Forget the chocolate, we want to count until the big day with some beauty must-haves – and the Glossybox offering is magnificent.

Following their full schedule in 2021, this year’s Beauty Advent has a gorgeous marble swirl design, with pops of shiny pink and metallic gold.

Containing 25 beauty treats that make the perfect countdown to Christmas, the ‘Surprise Me’ Advent Calendar is worth over £ 465 and will cost £ 85 for subscribers and £ 105 for non-subscribers.

The calendar is available for pre-order now, or if you want to wait for it, it will officially release on September 29, 2021.







The calendar is worth £ 465 and will cost just £ 85 for subscribers



If you are not a Glossybox subscriber, why not sign up today to take advantage of the exclusive price at: www.glossybox.co.uk.

So far, every Glossybox Beauty Advent calendar has been filled to the brim with amazing brands, and this year is no different. Comprising 15 full-size products and 10 luxury minis, this year’s line includes must-have products from cult beauty brands like Elemis, PIXI, Sarah Chapman and Huda and of course Glossy’s own, Glossybox Skincare.

Glossybox has also introduced a new subscription bundle this year, which means you could save up to £ 30 if you buy three calendars.







The perfect way to count down to Christmas for any beauty fanatic



Now, we don’t want to give away all the secrets, but we’ve picked some of our favorite products from the timeline below:

Elemis Pro-Collagen Energizing Marine Cleanser – valued at £ 9.70 (mini deluxe)

An energizing cleansing gel that effectively removes everyday dirt, makeup and impurities while leaving skin glowing with youth.

Sarah Chapman Skinesis The Facialift – worth £ 30 (full size)

Reproduce the unique technique of the exclusive Sarah Chapman Skinesis facial massage with the Facialift. This innovative device allows you to achieve the results of a professional facial treatment at home.

With 8 massage heads and 48 nodules that gently reshape and refine the skin, the Facialift drains toxins, relieves tension, reduces puffiness and promotes blood circulation to reveal a much more toned and lifted face.

Huda Beauty Mercury Retrograde Eyeshadow Palette – Worth £ 58 (full size)

This palette will take you to infinity and beyond with 18 incredible galaxy-inspired colors and textures to provide endless possibilities.

The carefully curated palette is filled with easy-to-use combinations of dusty brass, pink roses, golden taupe tones with pops of purple and blue.

To get your own advent calendars full of goodies, head here before it’s full.


Mannfolk PR celebrates 5th anniversary of its Los Angeles PR showroom


Renowned PR agency commemorates success by offering style and beauty to the press and influencers

LOS ANGELES (PRWEB) September 25, 2021

Mannfolk Public Relations, a leading agency representing fashion, beauty and lifestyle brands, has announced the fifth anniversary of the opening of its showroom for celebrity stylists, influencers and the media looking for latest trends in fashion, beauty and lifestyle products. Located in the exclusive residential area of ​​Hancock Park / Larchmont Village, the showroom is conveniently located near the studios and the media district. Over the years, the agency has hosted an array of gift shows for influencers and other industry players while also hosting appointment-only screenings and sample loans to stylists and influencers. of celebrities. Many of the brands represented by the agency have been featured on red carpets for major awards season events and by celebrities for fashion shoots.

Mannfolk PR was one of the few agencies in the industry to withstand the recent shutdowns of the COVID19 pandemic and has even managed to expand its fashion and beauty categories. While building a nationwide multimedia brand remains the agency’s key service, its pivot to a more digital press has proven to be a successful business model for covering social engagement, creating experiential events for Generate awareness while adapting to the current reach of editorial placements, content creation and influencers. -based campaigns.

Since its inception, Mannfolk PR has been widely cited for the successful launch of emerging fashion brands in sustainability, cbd, in addition to beauty products, including K-beauty brands. But it has since diversified into related markets such as health and fitness, hospitality, as well as experts in various professions. Due to its presence in Los Angeles and New York, Mannfolk PR has also become the agency of choice for event launches, large-scale store openings, charity events, brand activations, corporate presentations. fashion and more. Global brands looking to enter the US market rely on the agency for consumer growth and expansion in the United States.

ABOUT MANNFOLK PR

Recognized by industry authorities, including WWD, as one of the nation’s most trusted public relations agencies, MANNFOLK PR has offices in New York and Los Angeles with a showroom located in the heart of the country. Hollywood focused on accessing celebrities and fashion influencers to its multi-category clients. The agency specializes in representing a wide range of fashion, beauty and lifestyle brands by establishing relevant visibility and presence in a competitive media environment in the United States. He has also been instrumental in bringing many international brands to the local market and launching numerous consumer luxury fashion and beauty brands in the United States and abroad.

For the original version on PRWeb, visit: https://www.prweb.com/releases/mannfolk_pr_celebrates_5th_anniversary_of_its_los_angeles_pr_showroom/prweb18222033.htm


Amazon hosts big beauty sale in October: here’s what you need to know


Amazon’s Holiday Beauty Haul sales event begins October 4.

Advertising Catherine Falls / Getty Images


Amazon plans to hold a pre-Black Friday beauty sales event, Holiday Beauty Haul, in October, and it promises to include perfumes, men’s grooming, winter skincare. and more. Reports say it will run from October 4 to October 25.

Freighters on hold would cause a slowdown national supply chainso it may be a good idea to start shopping for the holidays now. This sale will be an opportunity to mark important deals before Black Friday. Beauty is one of the fastest growing categories on Amazon, ranging from hair care, skin care and nail care to makeup, perfumes and more. Amazon lets you filter out premium beauty products, climate-friendly items, clean beauty, and even products with frustration-free packaging.

If you don’t feel like waiting to wait for the Amazon beauty sale to start, the e-merchant and other beauty brands already have deals to grab now. Check out some of the highlights to come.

Kitsch Spiral Hair Ties

Kitsch Spiral Hair Ties

Amazon


Classic hair ties can leave a ponytail hanging in a matter of minutes. These kitsch spiral hair ties have the strength to hold a high pony with stamina.

Kitsch Spiral Hair Ties, $ 5.09 (was $ 7.99)


Sugar Rush Dream On Eye and Cheek Palette

Sugar Rush Dream On Eye & Cheek Palette Tart

Ulta


This easy-to-wear Tone Eyes and Cheek Palette contains 10 eye shadows and a blush. Shades are infused with clay for long-lasting hold.

Sugar Rush Dream On Eye and Cheek Palette, $ 22 (was $ 32)


Marc Jacobs Beauty Extra Shot Caffeine Concealer and Foundation

Marc Jacobs Beauty Extra Shot Caffeine Concealer and Foundation

Zipporah


You get two products in one with this Marc Jacobs concealer and foundation. Worn as a foundation, it offers total coverage. Or just dab it on as a concealer. Find it in a wide range of shades.

Marc Jacobs Beauty Extra Shot Caffeine Concealer and Foundation, $ 20 (was $ 39)


Anastasia Beverly Hills Natural and Polished Starter Kit

Natural and Polished Anastasia Beverly Hills Starter Kit

Ulta


Try Anastasia Beverly Hills’ cult eyebrow products without obligation with this starter kit including a mini Brow Definer, a mini Brow Wiz, a mini Clear Brow Gel and a luxury sample of the Lash Brag mascara.

Natural and Polished Anastasia Beverly Hills Starter Kit, $ 17 (was $ 24)


Related CBS Essentials Content


6 zero waste ways to make the most of Climate Week


Oscar Wong via Getty Images

Cooking zero waste means being creative in your dishes and reusing your favorite ingredients. The additional bonus? You will save money while working to save the environment.

2. Try your hand at composting.

Cavan Images via Getty Images / Cavan Images RF

Composting doesn’t have to stink: starting with small, simple steps will help keep food scraps out of landfills – a key part of minimizing your carbon footprint.

Half point images via Getty Images

Whether you recycle clothes, shop at flea markets or organize clothes swaps with friends, there are plenty of ways to give your clothes a second life and avoid fast fashion and its harmful impact on the market. ‘environment.

Oscar Wong via Getty Images

An accessible step towards sustainability? Upgrade your usual household packaging by swapping out reusable bottles. Look for beauty brands that offer refillable packaging and go for soap refills over plastic bottles.

5. Introduce “Meatless Mondays” to your week.

Enrique Daaz via Getty Images

Another small step in the right direction, “Meatless Mondays” offers a very doable entry point into the world of plant-based diets. By opting for a vegetarian meal at least one evening a week, you can help reduce greenhouse gas emissions endemic to livestock.

Anton Petrus via Getty Images

The concept of recycling is surrounded by misconceptions; we probably understand where to drop our plastic water bottles (you know, during those brief moments we don’t use our reusable bottles), but what about the more nebulous items? Do you know where to throw your shampoo bottles? How about the right place for a plastic bag? Learning about the ins and outs of recycling is an important first step towards sustainability.

From expanding its recycling initiative today to committing to zero waste in its operations in the United States and Canada by 2025, Walmart’s goal is to help everyone “live better.” tomorrow “.


Body hair is sexy no matter what the company says: essay


Having body hair is completely natural, and it is true for everyone. Yet, from the onset of puberty, young women are conditioned by their peers, family, and the media (including movies, commercials, television, and pornography) to shave their armpits, legs, face and face. pubic hair. Anyone who does not is often viewed by the general public as dirty, unprofessional, or at worst “not sexy”. But this is not true. What makes one individual attractive to another is entirely subjective, and as a queer woman, I find women’s body hair incredibly sexy.

Confidence is the sexiest attribute a person can have, but confidence cannot be cultivated overnight. I stopped shaving when I started college, and it took me at least two more years to acclimate to an environment where I felt comfortable with the hair on my legs and of my armpits, because the stigma against women with visible hair still exists.

Fortunately, that is slowly changing, thanks to campaigns like Januhairy, which encourages women to grow their hair throughout the month to fight stigma, and beauty brands like Billie featuring women with hair in the hair. campaign images. Celebrities have also been an agent of change. For example, when Julia Roberts flaunted her armpit hair on the red carpet in 1999, it was so unheard of that she became the subject of a controversy that made headlines. Now, when celebrities like Ashley Graham, Amandla Stenberg, and Miley Cyrus attend public events with visible hairs, people don’t make so much of a fuss about it.

Yet you rarely hear people calling body hair “sexy,” and it comes down to subjectivity – and circumstances.

One of the biggest issues with the body hair positivity movement is that it tends to focus only on cisgender white women. For some trans women, leaving their hair on can trigger dysphoria, and it is not as easy for women of color to grow hair as it is for cis white women. I spoke to * Bria, a black college student from Maryland, who told me she always had a strained relationship with her hair because of it. “For most POC women, our hair is dark, thick, and / or has curly qualities that we can’t control,” she said. “For some non-cis women, they have facial hair – a quality that they can’t or won’t change. Both groups are constantly criticized for simply displaying these qualities – criticisms that most cis-white women face. do not have to face. “

Feeling intimidated or stuck in a corner based on what society considers “conventionally good-looking” (read: hairless) is the least sexy thing I can think of.

Being in circles with predominantly queer women has shown me that growing up I don’t shave because I wanted to, but rather to appear non-threatening to others. This led me to completely change my perception of body hair on women. I stopped shaving not just as an act of confidence, but as an act of self-love. Now I find it sexy on other women, because body hair to me means a feeling of freedom and liberation.

This shift in perception may be easier for women dating women because our partners are less likely to care whether we shave or not. I spoke to * Joanna, a college graduate who is queer and non-binary, and they would agree. “I can’t speak to how men perceive body hair, but I know a lot of women really don’t care, and it’s so much more heartwarming. As a queer woman myself, I I’m afraid there’s an expectation of “how I deal with my hair, but I’ve learned that it doesn’t really matter as long as I’m comfortable.”

I completely agree. While society’s expectations that I am hairless was used to trigger anxiety and body dysmorphia, now being comfortable and released in my body is what I find sexier than anything else. Feeling intimidated or cornered into a corner based on what society considers “conventionally beautiful” or “feminine” (read: hairless) is the least sexy thing I can think of.

The positive movement of body hair is not perfect. Women who publicly state that they have stopped shaving will always be rejected, which only underscores the importance of what they are doing. It is high time that we normalized the body hair of all women, and not just as a ‘trend’ or a ‘fad’, but a mentality that endures for the long haul.

* Some surnames were withheld at the request of respondents.

Image Source: POPSUGAR Photography / Matthew Kelly


Freemans launches beauty offering to complement growing fashion and home ranges – Retail Times


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Freemans, the digital department store, announced today (September 23, 2021) the launch of a new comprehensive beauty offering to complement its growing fashion and home lines.

Its beauty strategy focuses on cosmetics, skin care, perfumes and hair care, offering customers thousands of lines available for next day delivery. I recently recruited former Debenham buyer Michelle Fox to drive this strategy forward.

The new offering will include some of the UK’s most beloved, emerging and premium beauty brands including Elizabeth Arden, Moschino, SVR, Pur Cosmetics, Revlon and James Read. Freemans.com’s Beauty offering will continue to evolve and expand at a sustained pace throughout AW21 and SS22.

At the same time, Freemans also announced its new ‘Beauty Call’ initiative, which encourages brands – regardless of size – to ‘showcase’ their products to the beauty team by sending an email to beautycall @ fgh- uk.com.

Linda Quinn, Director of Derivatives, said: “Beauty is another important step on the way to realizing our ambition to be the UK’s premier online department store.

“We are very happy to be able to launch and strengthen our beauty offer at Freemans. Focused on creating an exciting destination for customers looking for a new place to shop for beauty.

“Freemans will give customers access to a fantastic selection of established and emerging brands. “

Freeman’s beauty pedigree was further strengthened last year when Richard Cristofoli joined Freemans as Client Manager. At Debenhams, he was previously Managing Director, Beauty, Marketing and Digital. During his tenure at Debenhams, the team introduced and sold more premium beauty products than any other retailer in the UK.

“The beauty appeal initiative we’re launching today is a simple way for brands to contact the beauty team directly. We appreciate the challenges of building a new brand and offer a range of payment terms designed to nurture and support these emerging brands, ”added Richard.

For brands that would like to be stocked on Freemans.com, just email: [email protected] with your brand and contact details to discuss further.



Can Beauty Expect Long-Term Growth When International Travel Resumes After COVID?


The popular resort was one of the few tourist destinations in the world to gain traction from the start. The boom was further amplified when the government increased the tax-free allowance from 30,000 RMB to 100,000 RMB (US $ 15,000) last July.

Hainan quickly became the lightning rod for luxury brands, many of which have made it a priority to mitigate the blow to their travel retail activities.

Beauty accounted for about half of all Hainan duty-free sales in 2020, according to McKinsey & Company.

Kao Corporation, which sells luxury beauty brands SENSAI and Kanebo, has announced its intention to rapidly strengthen its presence in the Chinese travel retail market, starting with its first sales counter in Hainan.

The company said CosmeticsDesign-AsiaThe previous year, it was planned to open 20 more doors following its launch in Hainan.

The Japanese company Pola Orbis Holdings, owner of the luxury brand POLA, redoubled its efforts to gain shares in the Chinese travel retail market, even setting up an outpost in Hong Kong to manage it at the start of the year. .

After debuting in Hainan, POLA sales in China jumped 96% year-on-year. The Japanese cosmetics firm said it plans to open five more doors in Hainan by the end of 2021.

Kao and Pola Orbis are not the only ones. In fact, most of the big beauty companies have fallen in love with Hainan. Nicolas Hieronimus, CEO of L’Oréal Group, compared Hainan to Hong Kong for Chinese travelers.

“It’s a place where brands are really showcased in the most spectacular way… it’s similar to what Hong Kong was for Chinese travelers… It’s a great place to showcase the quality of our brands. In addition to gaining shares in Hainan, we have carried out some spectacular operations to highlight our brands such as Yves Saint Laurent, Armani and Lancôme, which are doing wonderfully there.

Are these companies seizing the opportunity to make money where and when they can in these uncertain times, or is the island of Hainan the new epicenter of travel retail?

“We expect Hainan to continue to grow in the future, and we expect Hainan’s success to be relatively independent of returning to international travel,” said Fabrizio Freda, CEO of The Estée Lauder Companies.

Freda’s confidence in Hainan comes down to one simple question: the number of Chinese passport holders.

According to the latest data from the National Immigration Authority, only around 13% of Chinese citizens held a passport in 2019.

“Assuming that only a percentage of those consumers with a passport travel abroad in any given year, you immediately see that international travel will create consumption that represents a certain percentage of the Chinese population.” Freda explained.

“Hainan is a domestic journey – so it is open to 100% of the Chinese middle class who want to travel and travel as we speak. So, the Hainan phenomenon basically goes far beyond international travel, as it is domestic travel and 100% interest of the population. We believe Hainan is here to stay and is a great long term opportunity that will continue to grow even when international travel resumes. “

And they will go to Hainan. According to McKinsey & Company, Hainan is likely to play an increasingly important role in capturing Chinese luxury spending even as international borders reopen.

According to a survey conducted by her in June, 62% of travelers to Hainan are likely to return to the island even after the normalization of international travel.

The data also showed these shoppers are willing to spend more on their next visits, with 41% saying they plan to increase spending on their next trip, compared to 12% who said they were spending more money on their next trip. would probably decrease their expenses.


This lipstick has been around for decades


Clinique Black Honey Lipstick was launched when Richard Nixon was president, but all those decades later it has gone viral on TikTok. Now beauty stores and retailers can’t keep it on the shelves. After its introduction in 1971, lipstick, which is known for its versatility and ability to complement a wide range of skin tones, was dubbed a “black turtleneck for lips,” said Carolyn Dawkins, vice-president. Senior President and Director of Global Marketing at Clinique, which is owned by Estée Lauder. The product debuted in a glass jar, mimicking a honey jar in honor of its namesake, but the company moved it into its “Almost Lipstick” in 1989, and sold it in a tube at the. square. This change has made it a beauty staple and cult classic for decades. But Black Honey’s chic status was catapulted this summer when teens and millennials started talking about lipstick on TikTok. the wave of interest by setting up a waiting list for the product on its website – rather than marking it as “sold out”. A check of the company’s website on Tuesday showed this message: “The clinic’s # 1 lip phenomenon is a TikTok sensation. Buy Black Honey now to reserve yours. We’ll ship it when it arrives.” The beauty Black Honey’s virality is exploding on TikTok is just the latest example of a brand success story tied to interest on TikTok. The beauty trends that come from the video sharing app “have a direct effect on increasing the sales volume of specific products or brands related to this trend,” said Larissa Jensesn, vice president and analyst from the beauty industry within market research firm NPD Group. All it takes is a viral video that engages engagement from other TikTok users and inspires subsequent videos about the product. Similar to the rise of Black Honey, last year, TikTok helped turn CeraVe, a once sleepy skincare brand founded in 2005, into a cult favorite. TikTok users have been posting about lipstick for over a month. The #blackhoney and #cliniqueblackhoney hashtags have so far garnered a combined total of over 36 million views on TikTok. As the Clinique product began to sell, TikTok users began posting “dupes” or duplicates of Black Honey made by other beauty brands – often at a cheaper price – that have a tint or an almost identical formula and produce an equally desirable effect. Clinique’s price for its Black Honey lipstick is $ 20 for 0.06 ounces. Some of the “fools” include a Black Cherry lipstick from makeup brand elf for $ 5 and a lip balm from Burt’s Bees which sells for $ 4.79 at Target. over 10 million views with a single video. One user commented: “I’m 48 and have been using this since I was 20.” Another viewer posted: “Only lipstick my grandma would let me put on while I watched her get ready!” In her own video, Nogueira winked at the product’s legacy, saying, “It’s been around for decades.” “I was completely shocked when it went viral,” Nogueira said. “The demographic that buys this is usually a mature, older woman, so seeing younger women using it on TikTok is so interesting to me. An industry news platform,” CNN Business said. “The ’90s are currently very trending among Gen Z as a period of inspiration for fashion and makeup, which is part of the reason the product is so popular with younger consumers.” “TikTok is lending itself to the virality of beauty products because the short clip format offers better opportunities to understand and appreciate the texture and effect of a beauty product as opposed to still photos, ”said Nolte.

Clinique Black Honey Lipstick was launched when Richard Nixon was president, but all those decades later it has gone viral on TikTok. Now beauty stores and retailers can’t keep it on the shelves.

After its introduction in 1971, lipstick, which is known for its versatility and ability to complement a wide range of skin tones, was dubbed a “black turtleneck for lips,” said Carolyn Dawkins, vice-president. senior president and general manager of marketing. at the Clinic, owned by Estée Lauder.

The product debuted in a glass jar, mimicking a honey jar in honor of its namesake, but the company moved it to its “Almost Lipstick” line in 1989 and sold it in a tube. the place. This change has made it a beauty staple and cult classic for decades. But Black Honey is chic status was catapulted this summer when teens and millennials started talking about lipstick on TikTok.

“It got big in a few weeks and it quickly went on sale,” Dawkins told CNN Business.

Clinique initially responded to the surge of interest by setting up a wait list for the product on its website, rather than marking it as “sold out.” A check of the company’s website on Tuesday showed this message: “The clinic’s # 1 lip phenomenon is a TikTok sensation. Buy Black Honey now to reserve yours. We’ll ship it when it arrives.”

Beauty explodes on TikTok

The virality of Black Honey is just the latest example of a brand success story linked to interest in TikTok. The beauty trends that come from the video sharing app “have a direct effect on increasing the sales volume of specific products or brands related to this trend,” said Larissa Jensesn, vice president and analyst of the beauty industry within the market research firm NPD Group.

All it takes is a viral video that attracts engagement from other TikTok users and inspires subsequent videos about the product. Similar to the rise of Black Honey, last year, TikTok helped turn CeraVe, a once sleepy skincare brand founded in 2005, into a cult favorite.

TikTok users have been posting about lipstick for over a month. The #blackhoney and #cliniqueblackhoney hashtags have so far garnered a combined total of over 36 million views on TikTok.

As the Clinique product began to sell, TikTok users began posting “dupes” or duplicates of Black Honey made by other beauty brands – often at a lower price – that have a tint or almost identical formula and produce an equally desirable effect.

Clinique’s price for its Black Honey lipstick is $ 20 for 0.06 ounces. Some of the “fools” include a Black Cherry lipstick from makeup brand elf for $ 5 and a lip balm from Burt’s Bees which sells for $ 4.79 at Target.

Reach a new demographics

On September 8, TikTok makeup influencer Mikayla Nogueira posted an article on Black Honey, garnering over 10 million views with just one video. One user commented: “I’m 48 and have been using this since I was 20.” Another viewer posted: “Only lipstick my grandma would let me put on while I watched her get ready!” In her own video, Nogueira praised the product’s legacy, saying, “It’s been around for decades.”

“I was completely shocked when it went viral,” Nogueira said. “The demographic that buys this is usually a mature, older woman, so seeing younger women using it on TikTok is so interesting to me.”

The call of the 90s

Clinique Black Honey “benefits from their ’90s experience,” Michael Nolte, creative director of BEAUTYSTREAMS, an industry information platform, told CNN Business. “The 90s are currently very trending among Gen Z as a period of inspiration for fashion and makeup, which is part of the reason the product is so popular with younger consumers.”

“TikTok lends itself to the virality of beauty products because the short clip format offers better opportunities to understand and appreciate the texture and effect of a beauty product as opposed to still photos,” Nolte said.


How a Kiwi Woman Built Kester Black’s Million Dollar Beauty Empire “With Just $ 50” In Her Wallet


Anna Ross is the founder of Kester Black nail polish. Photo / Josie Hayden, news.com.au

A Kiwi woman who only had $ 50 in her wallet after graduating from college explained how she turned that latest note into a million dollar fashion empire.

Anna Ross was only 20 years old when she used her last 50 dollars to start her side business of jewelry making.

She had no idea that her 2009 business would grow into an ethical beauty empire named Kester Black.

Over the past 12 months, the company has achieved sales of over $ 1.16 million and was the first in the world to achieve a B Corp certification – the highest achievement in ethical performance and environmental.

Ross, raised in Dunedin, told 9 News that her business start-up proves that you don’t need to have a lot of money behind you to be successful early on.

“The $ 50 game started when I started making jewelry. I made a few necklaces and took $ 50 from my paycheck, made a few necklaces, then sold them and went back and I made jewelry for $ 200, ”she said.

“I never had any investment or money from my parents to start it.”

She said that she was not very good in school, that she had difficulty reading and spelling, and that she was not very familiar with her multiplication tables.

After living on a farm, she went to college to study fashion before improving her life and moving to Melbourne to pursue her dreams.

When she moved, she couldn’t even afford a sewing kit.

She worked full time as a design assistant for a fashion brand and eventually her passion for jewelry making took off.

By 2012, she had launched six shades of nail polish and tripled her earnings in three months, while still working full time.

What’s Ross’s secret? She told 9 News that her zero expectations and modest upbringing helped spark a strong desire to succeed without being overwhelmed by the pressure to do so.

“We were really poor and there was no pressure from (my parents) on me because we were poor,” she said.

“There was no motivation for me to be successful from them. I probably flourished because I had none of that and I had no expectations of myself because I never thought that I would succeed. “

After shipping nail polish across Australia to customers, she registered Kester Black in 2014, now dubbed the world’s most ethnic beauty brand.

Its products use only clean ingredients, are certified cruelty-free and vegan, B Corp, carbon neutral and halal.

“I started this business not to make money, but to change the world and Kester Black is doing just that by raising the industry standards for beauty brands,” she said.

“(We) are setting the trends that big brands follow. Consumers want to buy high quality products that cost nothing – both financially and environmentally.”

Her brand has famous clients including Elle Macpherson, Vogue, Marie Clare, Liberty London, Nylon, and The New York Times, among others.

However, with the sudden growth and support, Ross explained that the pressure started to come to her, to the point where it “really crippled her”.

She said advisers claim her business will generate more than $ 30 million in profit in two years.

Ross quickly became chronically tired. It started to get too much.

“About three years ago, for probably about 10 months, every night I would go to bed and cry, have a panic attack and stay awake all night,” Ross said.

“There were times when I wanted to give up and thought, why did I do this?”

But after her tough times, Ross continued on and was named Telstra Young Business Woman of the Year in 2016.

Anna Ross is the founder of Kester Black nail polish.  Photo / Josie Hayden, news.com.au
Anna Ross is the founder of Kester Black nail polish. Photo / Josie Hayden, news.com.au

Kester Black has grown steadily and is one of the world’s leading beauty companies.

The company also donates 2% of all its income to social causes.

Ross said his advice for those considering starting their own business is not to be afraid to ask questions and stick to your plan.

“It’s about asking questions and getting as much information as possible before you decide which product you want – but I think you should just go for it.”


Black beauty entrepreneurs reclaim the color red


I love to experiment with nail polish. Some days I’ll be doing multiple colors on one hand and wavy dotted nail art on the other. Other days I’ll paint a hand solid white and accessorize with some awesome nail decals. I get great joy in creativity and often send a photo to my mom and sisters, bragging about the finished product. In general, they love it. But every now and then, when my olive skin shows red fingernails, my South African mother replies, “Don’t you think that’s a little devilish?”

My mother’s line of questioning is not uncommon. Unfortunately, in the black community there is a great deal of sensitivity around the color red, which has traditionally been used to describe promiscuity, rebellion, evil, and aggression when worn on darker skin tones. (A stark contrast to the belief in other cultures, especially Asia, in which the color red represents power and good fortune.) “Black women are told what colors we can wear based on our skin tone,” said Na’Tasha Simmons, founder of XXVZ, a line of vegan nail polish. “While for others, each color is their color.”

It’s not just the fingernails, of course; the same mentality is also applied to red lips on darker skin tones. The reason dates back to the late 1930s.

“During WWII it was considered patriotic to wear red lips or nails because Hitler hated the color red and found it unseemly for women, so it was considered the ultimate rebellion,” said Rachel Weingarten. , beauty historian, teacher and author of Hello Gorgeous. ! Beauty products in America from the 1940s-1960s. Sadly, black women (who were very different) weren’t included in this conversation – leaving red lipstick and white feminism in a relationship of their own.

Growing up I saw white actresses on shows like Boy meets the world and Dawson Creek wearing red lipstick, while black women Living Single and Fresh Prince of Bel-Air, would wear nude, burgundy and brown. I believe this was the case because glossy lipstick has a way of accentuating a dominant African American characteristic, the labia majora – which is often doomed in society – while the darker, softer tones make them look like they are. make it appear more subtle.

Image Source: Everett Collection

Make no mistake, there are many beauty brands out there including XXVZ, UOMA Beauty, Pat McGrath and many more that cater to black women and strive to reclaim the color red. XXVZ even dedicated its 2021 launch colors to the shade with an all-red collection called Rouge. While I’m happy to see more and more beauty lines aimed at women of color, unfortunately the old stereotypes like black women shouldn’t wear red still hold true for some.

The point is, black women are judged disproportionately on their appearance and can be viewed in various incorrect ways by an unconscious eye. You can put it down to the double standards and hypersexualization that black women face on a daily basis. When a white woman wears lipstick, she is seen as classic, polished and elegant. Time and time again we see politician Alexandria Ocasio-Cortez celebrated for her daring red lip, but often times when the same is done by a black woman she is seen as boisterous or overtly sexual.

For some, playing it safe (like not wearing red) is a survival tactic so as not to draw attention to speculation and scrutiny. “I’ve seen women almost jump when asked if they would wear red,” Weingarten said, reflecting on her former years as a celebrity makeup artist. “Just as many tall women shy away from bolder hues, women of color sometimes avoid red. But by reclaiming a color, we also reclaim our own power.”

I hope more and more beauty brands will continue to offer red products formulated for darker skin tone, to celebrate darker skin tone. “By standardizing the different palettes and showing how beauty is not defined by one type of feature or set of colors, you are showing rather than saying what is acceptable – and also, in fact, beautiful,” Weingarten said. .

Image source: Getty / franckreporter



Best Rare Beauty Products 2021 – Selena Gomez Makeup Line | Comments


In case it’s not already obvious, we’re a bit of a boom in celebrity beauty brands. As mysterious as the design and structuring of these star brands may be, a beauty line created by none other than Selena Gomez – you know, singer-songwriter, actress, activist, entrepreneur and a constant source of inspiration to people around the world. Rare beauty, which is sold exclusively at Sephora and rarebeauty.com, is at the top of its game. Concrete example ? The illustrious brand won a 2021 Readers’ Choice award for Best New Brand and also won a Best of Beauty award in the same year for Stay Vulnerable Melting Cream Blush. (Warning: You will become obsessed with the bouncy, melt-in-your-skin texture and potentially buy all five shades at once.)

“I had always wanted the name Rare,” Gomez told us in her cover interview in 2020, as she prepared to introduce her brand to the world. “[Rare] became the identity of my brand and who I want to be, which shows people that being diverse and different, no matter what, I wanted you to feel included, ”she revealed. Gomez’s refreshing openness to his own journey with Mental Health naturally extends to his business. From the launch of Rare Beauty, 1% of sales began going directly to the Rare Impact Fund, which serves to increase access to mental health resources and programs, especially for underserved communities. Using partner funds, the goal is to raise $ 100 million over the next decade. We love to hear it.

Now that we’ve covered Gomez’s undeniable impact, we’re going to focus on the beauty products themselves. No matter what you need in the makeup department (and whatever the brand’s future may be), there’s a good chance Rare Beauty has you covered. Blushes (cream and liquid), lipstick (liquid, cream, gloss and balm so far – phew), foundation, concealer, liquid eyeliner and highlighter barely scratch the surface. So where to start ? Scroll down to read about seven of our favorite rare beauty products worth adding to your makeup collection. come and get it, you might say.

All products featured on Allure are independently selected by our editors. However, when you buy something through our retail links, we may earn an affiliate commission.


Ariana Grande REM Beauty Is Ready For Fall – Utah Style


Celebrity cosmetics lines and global pop star beauty brands are nothing we’ve never seen before. Rihanna is the poster boy for the success of a celebrity who goes from singing pop melodies to building a beauty empire with her beauty brands Beauty Fenty and Savage X Fenty. Rihanna created a $ 2.8 billion beauty empire that sparked a rush of other celebrities into the cosmetics business.

“Where your beauty dreams come true. “- REM Beauty

And now it’s Ariana GrandeNow it’s time to drop the long-awaited REM Beauty cosmetic line. Eponymous for Ariana Grande’s laid-back groove song from her Sweetener album “REM,” the beat of the song provides the perfect tempo to apply your facial scrub and makes sense for Ariana’s new beauty line.

REM Beauty is a collaborative effort between Ariana Grande and beauty incubator Forma Brands. The first drop of products will focus on eye makeup including eyeliner, eye shadow, eye topper, and mascara. While visiting the REM Beauty website, I came across the tagline ‘where your beauty dreams come true’ suggesting that Ariana is confident that once we apply REM we will achieve the desired results provided to beauty experts. most requested.

Ariana has decided not to attend both the 2021 MTV VMAs in Brooklyn and the 2021 MET Gala in Manhattan this year. Ariana Grande has been nominated for several awards to VMAs by giving priority to staying low and most likely to preparing for the release of its cosmetics line.



New beauty salon opens in Nottingham Boots store this year


Boots UK will launch 30 new beauty salons across the country as it continues to expand and improve its industry-leading beauty product offering.

The launch is part of the health and beauty retailer’s multi-format store strategy to provide customers with better access to the world’s leading beauty brands.

The 30 New Beauty Salons are smaller versions of the reimagined beauty salons that can be found in 60 flagship Boots stores such as Covent Garden in London and The Trafford Center in Manchester.

They’ll be featured in smaller Boots stores in towns across the country, from Burton-on-Trent to the Isle of Wight. With trendy areas, discovery areas and consultation areas, the beauty salons will offer an exciting range of products including cult brands like Drunk Elephant, Fenty Beauty and MAC. The variety of beauty brands stocked by Boots continues to grow rapidly, with 65 new lines added since the lockdown began.

There are now over 700 Boots Beauty specialists in the UK and their role is to provide personalized and neutral beauty and skin care advice free of charge to customers in stores.

– Advertising –
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They are fully trained by Boots, including Empathy Training – a unique program based on the science of the brain and human emotions – which enables them to better understand clients’ needs.

Plus, 830 Boots Macmillan Beauty Consultants can help clients undergoing cancer treatment with free face-to-face beauty advice.

Boots now offers reimagined beauty salons in 90 of its stores across the UK with the addition of these 30 smaller formats.

The leading health and beauty retailer also continues to bring exciting new beauty brands to its customers and now offers more than 500 beauty brands in total, making it the UK’s number one beauty destination, with recent additions including Anastasia Beverly Hills, UOMA Beauty and Bite Beauty.

Boots also saw customers buy more beauty products as the UK emerged from lockdown and spent the summer.

Sales of beauty products in stores and on boots.com increased 85% in the quarter ended May 31 compared to the same period a year earlier.

The health and beauty retailer’s market share for premium makeup and premium skin is now at an all-time high.

She has recorded strong sales for her celebrity beauty product lines such as Fenty Beauty and Anastasia Beverly Hills and expects Kylie Cosmetics to be very popular when it releases later this year. Skin care with ingredients that contain elements like niacinamide, azalic acid, and salicylic acid also work well.

Seb James, Managing Director of Boots UK, said: “We are delighted to launch even more reinvented beauty salons on UK shopping streets, further strengthening our position as UK number one beauty.

“As our online sales continue to grow, the in-store experience is still extremely important, which is why we have continued to invest in our new beauty salons throughout the pandemic and beyond.

“As we are now out of lockdown and life is starting to look more normal, I have no doubts that our wonderful new beauty salons will help increase footfall in Boots as well as on local main streets in general. “

The launch is part of Boots’ continued transformation strategy, built around a growing digital proposition that complements its multi-format store footprint.

The new concept stores will be deployed on the following sites before the end of the year:

  • Aberdeen Union Square Shopping Center
  • Athlone
  • Belfast Boucher Road
  • Brentwood
  • Burton On Trent Coopers Square
  • Carlisle English Street
  • Crewe Grand Junction Commercial Park
  • Dundee Main Street
  • East Kilbride La Plaza
  • Ashley Epsom Center
  • Fareham Whiteley Village Shopping Center
  • Grantham Street
  • Grimsby friargate
  • Hayle West Cornwall Shopping Park
  • Main street of Hereford,
  • Isle of Wight Newport
  • Letterkenny
  • Londonderry Foyleside Shopping Center
  • Nottingham Riverside Shopping Park
  • Portsmouth Trade Route
  • Georges-Richmond Street
  • Romford freedom
  • Rugby Junction One Retail Park
  • Salisbury Silver Street
  • Sevenoaks Street
  • Southend On Sea The Royals Shopping Center
  • Southport Chapel Street
  • Stratford Upon Avon The Maybird Center
  • Sunderland bridges
  • Montague Worthing Street


Iranian immigrant engineers have a beautiful career pivot and earn the honor of professional beauty


Elnaz Arman (far right) received the Beauty Envision Future Star Award for emerging talents in cosmetology.

There is so much science and architecture in cosmetology. Color, light and process are all part of the hairdressing profession.

Elnaz Arman, a cosmetology student at Bellus Academy in San Diego, received the TrendVision 2021 “Future Star” award. Sponsored by leading professional beauty brands including Wella Professional, Sebastian Professional, Nioxin, Kadus, Clairol Professional and OPI, the 2021 contest attracted more than 3,000 entries from across the United States.

Almost as striking as Elnaz’s dramatic entry into competition is the radical career transformation she has made in the wake of the pandemic. A chemical engineer who earned a master’s degree in petroleum engineering, Elnaz immigrated to California from his native Iran in 2015 and accepted a position with Tesla. Despite the prestige of her job title, Elnaz always saw herself as an artist at heart and during Covid lockdowns she reflected on what she would do if she only had a week to live. “When I wondered what I would do with my life if I only had one week to live; the answer was clear: I would be a hairdresser, ”says Elnaz.

After enrolling at the Bellus Academy in the fall of 2020, Elnaz immersed herself in the theory and practice of hairdressing and found that it enabled her to pursue her passion for art and her interest in hairdressing. science in one vocation. “There is so much science and architecture in cosmetology,” she says. “Color, light and process are all part of the hairdressing profession. “

Like many families in America and Iran, Elnaz’s family oriented her towards a scientific career, encouraging her to pursue a career in medicine or engineering. And while she excelled in her engineering studies, Elnaz continued to pursue her passion for painting as a hobby. After losing friends to Covid-19, she made the intentional choice to direct her professional energies towards her passion for art and beauty. And to boost her success, she took on the challenge of participating in one of the most rigorous professional beauty pageants.

Jessica Guastella, NA Senior Manager, Portfolio Education at Wella Education, said the Trendvision competition recognizes the confidence and passion that drives hairstylists to push their creative boundaries and take professional risk. “Getting out of your comfort zone is one of the hardest things to do as a beauty pro,” she says. “Usually it’s a slow progression, like trying a new technique or changing a favorite formula. However, entering a competition like the Beauty Envision Awards pushes young talent to take risks and go beyond what they thought possible. This is where the ultimate growth occurs! “

The TrendVision Contest challenges the creativity of artists in a timed competition that showcases skills in color, precision cutting and style. While Elnaz was surprised to win a national competition less than a year after entering beauty school, the winner’s podium is nothing new for Bellus Academy. Two of its educators were finalists in the TrendVision competition and the school’s students and staff have won numerous accolades, including the prestigious “Best Academy – North America” ​​from Intercoiffure.

“Competitions and lifelong learning are an integral part of the hairdresser’s journey, which is why Bellus Academy encourages students and educators to continually push the artistic boundaries from their first day on campus,” says Lynelle. Lynch, owner of Bellus Academy.

After completing her cosmetology studies in the fall of 2021, Elnaz plans to continue her success by establishing an art academy and developing her career as a licensed professional. But the biggest surprise of all she says is the reaction of her friends and family to her career change. “I hear over and over again that they see the joy I feel when I do my hair,” she says. “And I’m so touched by the support of everyone at Bellus Academy who supported me on this journey – from the educators who cheered me on as I worked against the clock to finish my look for the finale, to the owner of Bellus Academy cheering me on from the front row of the awards ceremony More information about Bellus Academy is available at https://www.bellusacademy.edu/

Noting the strong performance of the Bellus Academy team, owner Lynelle Lynch said the selection of team members reflects the focus on competition. “From day one of class, students at Bellus Academy are encouraged to take their art to the next level on the ultimate playground – industry competitions that encourage young talent to push the boundaries, to channel their creativity and aspire to ever higher levels of success. .

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Nessa wants to be the social media for beauty – News


The pandemic has really provided many people with an opportunity to reflect on their purchasing decisions – a trend that had already been gaining momentum for several years, but accelerated during the pandemic

The road to convenience is paved with great ideas; just ask Selina Ved, a young entrepreneur who came up with the idea of ​​launching her own brand while shopping online and having some issues.

“When I was shopping for beauty products online, I realized that I had to go to several different websites to get all the products I wanted to achieve a look,” she recalls.

“This is what struck me: I was reading reviews on a website; watch one tutorial on another; and buy the products on several others – on average I had more than five tabs open on my browser.

Selina realized that unlike fashion brands, there was no “one stop shop” for beauty. She thought how much more convenient and fluid it would be to have a destination that not only lists all the products a person wants, but also offers knowledge on how to use them. Armed with an idea, she traveled to the one place many entrepreneurs go to turn their ideas into reality.

“I was operating in my parents’ basement,” she laughs. “I’ve always been told that the success of an idea depends on your conviction, and I have great faith in Nessa.”

Selina launched Nessa earlier this year to be a one-stop-shop beauty platform that inspires and educates the average beauty lover by offering an all-in-one technology solution for purchasing makeup and skincare products. skin. The platform offers the whole beauty experience, encouraging all stages, from product discovery to final acquisition.

From the start, Selina has said that Nessa will represent the full “authentic” experience. While she recognizes the role influencers play in a product’s popularity, she wanted to make sure that all content shared on Nessa was created by beauty and skincare enthusiasts.

“At the end of the day, a lot of influencers get paid to promote certain products. We want people to vouch for a product because they actively use it, and that’s something that only comes with time.

Asked about the decision to launch Nessa amid the Covid-19 pandemic, Selina said she had observed how beauty was changing in the region at the time, and decided it was time to “push on the accelerator pedal “.

The pandemic, she said, was truly a time for many people to reflect on their purchasing decisions – a trend that had already gained momentum for several years, but accelerated during the pandemic. “The blockages have seen many DIY skin care routines shared on social media; people made face masks using ingredients they had at home and using techniques shared by beauty experts, and even their mothers and grandmothers. We’ve seen a lot of emphasis on green beauty, clean beauty, and even halal beauty. “

It was in this direction that Selina saw Nessa take. “We want to be the social media for beauty with a platform focused on content and education. Before Covid-19, we were told that 50% of decisions made are made online but executed offline. This is the void we want to fill. Our goal is to truly disrupt the beauty industry with our AI and other technology solutions. Already, we’ve seen a lot of curiosity for the brand since our launch, and we’re seeing quite a few people downloading the Nessa app and visiting the Nessa website.

Highlighting her plans for Nessa, she said it’s important to monitor what customers are looking for in the market at all times, but also to see where innovation takes you. “In the future, we believe that clean beauty, Ayurvedic products and halal beauty have enormous potential in this sector. We are also looking to add more brands to our portfolio; currently we have over 150, but we want to add more, including luxury brands. These include well-known global beauty brands, but also independent brands that are not so well known. There is already a lot of talk about Korean beauty and skin care brands in the industry, but what about Scandinavian and Japanese brands? “

Going forward, she says she intends to officially launch Nessa before the end of this year. In addition, Nessa will also play a key role in expanding her offline presence by hosting masterclasses with famous beauty gurus, specialists and makeup artists. “The misconception that beauty revolves around cosmetics is long gone; it’s about hygiene, skin care, body health and more. Today’s consumers are more engaged and seek to learn more about the products they use. Our vision will always be to inspire and educate our customers. People passionate about beauty and skin care will feel right at home.

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Sephora China Partners With JDDJ To Offer One Hour Delivery


China’s beauty industry is on fire. From cutting-edge digital platforms to traditional bricks and mortars, the challenges and competition are becoming increasingly fierce. Following the opening of a high-tech flagship store in Beijing’s Sanlitun district in May, Sephora is in partnership with Dada Group, China’s leading on-demand delivery and retail platform in China , Sephora will be able to offer delivery within one hour.

To date, more than 70 Sephora stores have been launched on the JDDJ platform, covering first and second tier Chinese cities. Based on the Dada Group’s partnership with JD.com, these Sephora stores will be simultaneously online with JD.com. When consumers order through the JDDJ app or mini program, beauty products are delivered from the nearest Sephora store within an hour by Dada Now runners.

By the end of 2021, all Sephora stores in China will be integrated on both JDDJ and JD.com, strengthening Sephora’s omnichannel strategy. Together, the companies are building a new on-demand retail model of beauty brands. JDDJ will help with product management, digital marketing, targeted user operations and order fulfillment optimization, and provide an integrated O2O retail solution. With a large consumer base with strong consumer power, JD Beauty can provide powerful advertising and help the brand reach more consumers.

There are currently over 3,400 beauty stores on JDDJ. The platform has also partnered with Watsons, Gialen, Innisfree, The Colorist and Wow Color, creating a large-scale, high-density beauty supply network with beauty brands and retail chains.


The future of sustainable packaging: opinions of beauty brands and packaging designers


We asked innovative, forward-thinking brand owners and designers for their perspective on the future of beauty in light of the growing demand for sustainable packaging and the challenges ahead. Here are their revealing answers. Want to join the conversation? We would love to hear from you. Please email me with your thoughts at [email protected]

“It’s all about alignment of the industry. This is where I see the future of sustainable beauty moving towards an industry that brings together sellers, suppliers and competitors. The cosmetics industry produces more than 120 billion packaging units per year. The problem is bigger than that of any brand, supplier or company. We all face similar challenges at different stages of the supply chain, so why not share our learnings to improve the industry? “

Read Abram’s full thoughts on the future of sustainable packaging here.

“Sustainability in packaging has a moment right now, although it’s something that has always been important to us at Aveda. Consumers are increasingly demanding of the brands they support. Not only do they want more efforts to be made when it comes to sustainability, they want honesty and transparency.

“For me, the future of sustainability in packaging lies in two main areas: innovation around materials and closing the loop on materials that are currently not recyclable. When it comes to materials, one area of ​​innovation that fascinates me is mono-material / ready-to-recycle packaging (which was used with the Botanical Repair collection). Using a mono-material, meaning that the tube and cap are made of a single material instead of a mixture of materials, allows the tubes to be able to be recycled once municipalities choose to use them. accept into the recycling ecosystem.

“When Juice Beauty started in 2005, eco-friendly packaging options were scarce, so everyone at Juice Beauty is excited that the beauty world is starting to focus more on sustainability and that the packaging community is coming up with. more innovative options.

“Sustainability has to include what’s inside the bottle and the packaging, as well as the practices of the company as a whole. Organic ingredients inside to achieve sustainability for the planet, 100% recycled plastic or glass with pumps that don’t need a doctorate to figure out how to recycle them, contained in FSC boxes or recycled… all made with solar energy. While I like the idea of ​​refills, I’m concerned that given the new world of sanitation we live in, refills will have to be incredibly high-tech for consumers to trust cleanliness.

“Going forward, our biggest challenge is getting in-store sampling and really durable packages and luxury sample sizes. “

“The future of Beauty is based on the convergence of Packaging Sustainability and e-Commerce. As the pandemic has exacerbated consumers’ use of online outlets, brands will be forced to design solutions that reduce the amount of protective materials and unnecessary plastics (think Amazon protective bags, for example) and do their part to educate consumers on how to recycle.

“To that end, suppliers will need to innovate much faster to deliver solutions that help brands achieve these goals. Metal-free dispensing pumps that can survive the impact of e-commerce shipping, durable refillable pouches that alleviate brands’ anxiety to switch to new business models, and more durable shipping materials are just the thing. some of these examples. Finally, consumers must continue to demand more sustainable packaging solutions, embrace refillable business models, and do their part at the end of the recycling process by separating packaging materials to complete the cycle.

“When we launched Codex Beauty Labs in 2018, we didn’t want to compromise on our carbon footprint. FSC and PEFC certified cardboard boxes were essential and fairly easy to find, but single-material airless tubes made from green polyethylene (PE) did not exist. It takes a lot of willpower to make sustainable packaging, but we were fully committed to blazing this trail for the beauty industry. We found a great partner in Brazil and launched in 2019 with predominantly green (PE) tubing which was still much more carbon footprint friendly than fossil fuel based packaging. We are delighted to launch single-material green PE airless tubes in 2021. We are also working with a German partner on green polyethylene bottles for 2022. Our dream is finally coming true.

Designer Marc Rosen, Nick Dormon of Echo Brand Design and Nick Vaus of Free the Birds discuss the future of sustainable packaging.

“As designers, for our packaging to be sustainable, we need to reimagine and reinvent the perception of beauty packaging. It is even more difficult in the field of luxury packaging. Instead of “more is more”, we need to design packaging where “less is more”. Using materials that are both durable and represent a new modern definition of luxury.

“Can brands help change consumers’ perspective on what looks and feels’ premium ‘? The challenge for beauty brands is to create a premium packaging experience while being environmentally friendly. Desirable beauty packaging has long been equated with over-packaging as part of the lavish unboxing ritual, with quality delivered via glass or heavy plastic vials. This idea is starting to lose its relevance as more and more consumers ask brands to reduce their packaging and eradicate their use of plastic.

“A new wave of eco-conscious beauty brands are using next-generation sustainable materials to lighten their carbon footprint and visually reflect their sustainable ethos. Brands like Haeckels use packaging made from mycelium, a natural, renewable resource that can be grown to order. These new materials put the sustainable goal in the foreground and make a real statement on the shelf, without the need for excess material.

“Consumers are more and more aware of greenwashing practices, and“ organic ”on the label is no longer available. Some independent beauty brands like Cocokind are adding carbon labeling to their packaging to assure consumers that the products are environmentally friendly and urge them to recycle the packaging after use. More and more beauty brands are achieving B Corp status. As consumer awareness of what B Corp really means continues to grow, this level of transparency and measurable impact on social and environmental issues may well be the next frontier for sustainable beauty brands and packaging. “


Growth of the beauty and personal care segment: on a solid foundation to go out and paint the city red


With the unit economy relatively easier to achieve and the bigger gross margins – even better than in fashion – the online BPC space is expected to grow at a rapid rate thanks to a compound 30% increase in spending over the years. next five years.

Even though large horizontal players like Amazon, Flipkart, Tata Digital and Reliance continue to dominate the e-commerce landscape in India, a multitude of niche players are creating their own markets; among the growing segments are beauty and personal care (PCB).

With the unit economy relatively easier to achieve and the bigger gross margins – even better than in fashion – the online BPC space is expected to grow at a rapid rate thanks to a compound 30% increase in spending over the years. next five years. In addition, the share of working women is increasing as more and more women shop online. With Nykaa poised to hit the stock markets, the online beauty space is now in the limelight. “

“Beauty products have very attractive gross margins. Companies don’t need to raise funds every six months, ”explains Kaushik Mukherjee, co-founder and COO at SUGAR Cosmetics. In addition, the discounts are lower, varying between 11.5 and 12.5% ​​against 20% at Amazon.

Already Facebook and Instagram and of course cheap data are encouraging more consumers to shop online. Women now represent 44% of online shoppers, up from around 10% just four years ago.

Skin Elements now ships to regions such as Nagaland, Manipur, Leh and Ladakh and processes 10,000 orders per month. Co-founder and CEO Raghav Sood claims that some of these areas even lack regular courier services and deliveries are made by India Post. “Everyone knows how to shop online and cheap data plans help,” Sood says.

Purchasing power is essential to support growth. HSBC analysts estimate total spending on PCBs at around $ 15 billion (Rs 1 lakh crore), or around 17% of the total retail basket and around 5% excluding groceries. These are expected to increase by 13% over the next five years, due to the increase in per capita income and the growing share of PCBs in these expenditures.

Many digital players are establishing an offline presence. Mukherjee, of which SUGAR Cosmetics has 10,000 offline points of sale, observes that if you are to compete with the biggest beauty brands, you have to play in the whole market. The company that typically sees around two million monthly customer visits to its app and website makes around 50% of its revenue from offline channels. Mukherjee says that while mall counter sales may be inconsistent as they depend on footfall, the general commerce segment has been profitable, contributing nearly 30% of offline revenue.

Premium online skincare brand Skin Pots is making inroads into level one and two towns. The brand, which offers products in the price range of Rs 500 to Rs 1,500, has reached nearly 6,000 customers and delivers 280 PIN codes. Founder and CEO Anondeep Ganguly says online brands allow customers to view reviews and receive suggestions. “The big beauty brands didn’t have this opportunity, they were just looking to sell their products at retail. Consumers want to go online, read reviews, and then buy, ”says Ganguly.

Darpan Sanghvi, founder and CEO of MyGlamm, which recently raised 530 crore rupees from investors such as Accel, Wipro and Amazon, says he has not seen any drop in lipstick sales during the pandemic. Sanghvi believes consumers likely made small purchases like lipsticks to satisfy their cravings. His company works overtime to satisfy these desires. MyGlamm has set an ambitious goal of acquiring four million customers this year through new categories such as makeup, skin, hair and personal care. The company acquired the female-centric content platform POPXo last year in an effort to expand its customer base. Prior to the acquisition, MyGlamm was acquiring around 30,000 new customers per month, but this is now 2.5 lakh.

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Louis Vuitton launches a digital game for the 200th anniversary of its founder


The Social Edition is our weekly series that delves deep into luxury initiatives in the social media landscape in China. Each week, we highlight brand campaigns running on Chinese digital platforms – WeChat, Weibo, Tmall, Douyin and beyond.

Our coverage highlights global luxury brands, global beauty brands and local Chinese brands. The latter gives an overview of some of China’s most successful campaigns, which often come from local actors and are outside the beauty and fashion space.

In this week’s recap, we take a look at three campaigns, including Louis Vuitton’s celebration of the brand’s 200th birthday, Burberry’s Qixi campaign inspired by Chinese idioms, and Helena Rubinstein’s Tmall Super Brand Day warm-up.

Louis Vuitton launches a digital game for the 200th anniversary of its founder

MARK Louis Vuitton
CATEGORY Luxury
PLATFORMS Weibo, WeChat
WAY Image, WeChat Memes, Mobile Game

PREVIEW
Louis Vuitton is launching a dedicated “Louis 200” project, made up of digital initiatives celebrating the 200th anniversary of the founder of the house. Visitors can see trunk designs presented by 200 global artists and explore the house’s two centuries of diverse creativity on its official website. Vuitton has also released a WeChat memes package that features classic design elements for users of the platform to download.

Additionally, a mobile game called “LOUIS THE GAME” was launched worldwide, featuring playful character Vivienne, made from versions of Louis Vuitton’s iconic monogram. Players will travel to explore the legacy of the house and collect as many monogram candles as possible along the way, as well as keys to access more levels.

REACTION FROM INTERNET USERS
Many Chinese internet users downloaded the mobile game and shared their experiences on social media. The overall reaction has been positive so far, especially towards the adorable character of Vivienne. Some veterans of the game have said that its interface is comparable to the popular game Sky: Children of the Light.

VERDICT
The mobile game is only available in two languages, English and Chinese, demonstrating Louis Vuitton’s commitment to the Chinese market and greatly increasing its social engagement. As many netizens have shared, the game and WeChat memes have made the Legacy House more accessible to the general public – who could potentially become customers of the brand – by exposing them to the house’s rich history in an interactive way and fun.

Burberry scores points with Chinese expressions and a cute character for Qixi

MARK Burberry
CATEGORY Luxury
PLATFORMS Weibo, WeChat, Little Red Book
WAY Image, short video, emoticons

PREVIEW
On July 29, Burberry launched the house’s annual Qixi Festival capsule collection, which features heart designs as a symbol of affection. Burberry also pays homage to the beauty of the Chinese language through fresh and modern interpretations of the country’s traditional love expressions. By combining authentic elements of Chinese culture with modern elements, Burberry reinvents love stories in the digital age through a series of animations and illustrations, featuring Pop, the lovable virtual character from Burberry. .

REACTION FROM INTERNET USERS
The five love stories, inspired by five Chinese idioms, were greeted positively by local consumers on Burberry’s social media accounts. In particular, Internet users were impressed by the adorable looks of the virtual character Pop. Burberry’s campaign post on WeChat received 74,300 views in five days, and the campaign posts re-energized the house’s Weibo engagement.

VERDICT
Burberry’s Qixi initiative shows its dedication to traditional Chinese culture. Despite the lack of celebrity endorsement, the content garnered excellent reviews from local consumers. Meanwhile, as a savvy actor in the Chinese social arena, the brand launched emoticons on WeChat featuring Pop, allowing users to share the character with friends while helping the campaign reach more audiences. large.

Helena Rubinstein leans on empowering women to celebrate Tmall Super Brand Day

MARK Helene Rubinstein
CATEGORY Beauty
PLATFORMS Weibo, WeChat, Tmall, Little Red Book
WAY Image, short video, live broadcast
FEATURED TALENTS Zhang Yuqi (17 million Weibo subscribers) | Li Yinhe (4M) | Deng Yaping (3M) | Lv Yan (5M) | Huang Yanan (65,045) and five KOLs

PREVIEW
Helena Rubinstein, owned by L’Oréal Group, celebrates Tmall Super Brand Day with her “Ten Question: To Change” campaign, which aims to explore diverse life possibilities through the changing experiences of women. The brand invited ten female celebrities and KOLs, including sociologist Li Yinhe, founder of MAIA ACTIVE brand Ou Yirou, world table tennis champion Deng Yaping, actress Zhang Yuqi and six other pioneering women to share their stories. perspective on life changes. Aligned with the brand’s slogan “Power to Change”, these dialogues allow women to be more intrepid in the face of life’s many challenges.

REACTION FROM INTERNET USERS
The campaign lives up to the sophisticated image and premium stance of Helena Rubinstein, which sets the brand apart from other skin care labels. Chinese actress Zhang Yuqi’s endorsement so far has generated the highest social traffic thanks to her 13 million followers on Weibo. However, some netizens have complained that the offline celebration event, which was due to be held in mid-August, was stopped due to the pandemic.

VERDICT
The Polish beauty brand has gained increasing notoriety and recognition since Chinese actress Faye Wong was announced as Global Ambassador in 2019. Distinct from other beauty players looking for young faces that can fuel social traffic, Instead, Helena Rubinstein focuses on celebrities who can represent the value of the brand and underscore its storytelling for each campaign. This mindset secures the brand’s loyal and key consumers who are mature buyers with strong purchasing power.


Rihanna is now officially a billionaire |


(CNN) – Robyn “Rihanna” Fenty is officially a billionaire, according to Forbes.

The business magazine, which tracks and publishes data on the world’s richest individuals, reported Wednesday that the 33-year-old pop star’s net worth is estimated at $ 1.7 billion, making her the number one musician. richest and the second richest woman in entertainment behind Oprah. Winfrey.

It’s been five years since the Barbadian “villain” released a new album – her 2016 instant classic “Anti” spent 63 weeks on the Billboard charts. Instead, she dedicated her time to building her business empire through her Fenty Beauty makeup line and Savage x Fenty lingerie line.






Rihanna built her business empire with her Fenty Beauty makeup line and Savage x Fenty lingerie line. Forbes estimates that Fenty Beauty alone is worth $ 2.8 billion.



Forbes estimates that Fenty Beauty alone is worth $ 2.8 billion. In 2018, the makeup brand, which is sold in Sephora stores, generated more than $ 550 million in annual revenue, earning more than KKW Beauty by Kim Kardashian West, Kylie Cosmetics by Kylie Jenner and Honest Company by Jessica Alba, has reported the magazine.

Historically, women’s fashion and beauty brands have perpetuated Eurocentric and often unrealistic standards of beauty. One of the keys to Rihanna’s success has been marketing products to women of all shapes, sizes and skin tones, according to Shannon Coyne, co-founder of Bluestock Advisors, a consumer products consulting firm.

“She was one of the first brands to come out and say ‘I want to talk to all these different people,’” Coyne told Forbes. “A lot of women thought there weren’t lines that matched their skin tone. It was light, medium, medium dark, dark. We all know that’s not reality.”

Forbes reported that Rihanna also owns 30% of Savage x Fenty, which raised $ 115 million in February after receiving a $ 1 billion valuation. LVMH CEO Bernard Arnault and rapper Jay Z are also the main investors in the lingerie brand.

A spokesperson for Rihanna declined to comment.

The-CNN-Wire

™ & © 2021 Cable News Network, Inc., a WarnerMedia Company. All rights reserved.


Aluminum packaging is changing the face of beauty brands


With the climate at risk, the zero waste movement took. Everyone from universities to cities is trying to cut down on their waste. Consumer brands are embarking on redesigning their packaging, moving from plastic and paper to aluminum. And while we generally think of beer, staple foods, and pet foods wrapped in metal, foil wrappers appear in surprising categories like beauty. In fact, this enduring adoption has given beauty brands a new look.

Herbal hair care brand Eva NYC offers several sizes of custom shaped aluminum bottles for its shampoos, conditioners, primers, hair and body mists and other styling products. Unilever’s new line, Love Beauty and Planet, includes reusable 16-ounce aluminum bottles, some of its shampoos and conditioners, something that the company said reduced plastic by 56.7% over one year. In addition, Colgate-Palmolive just launched aluminum containers for its hand soap. within the framework of its 2025 sustainable development goals. REN Clean Skincare recently debuted a zero waste aluminum tube. So why this sudden boom? There are several reasons.

Consumers demand sustainable packaging

If brands want to be successful, adopting green practices is a must. Consumers increasingly see themselves as “environmentally conscious” and expect businesses to support their lifestyle choices by offering environmentally friendly products packaged in sustainable materials. In fact, new data from a sustainable metal packaging company Trivium Packaging 2021 Buying Global Buying Green Report found that 67% of consumers identify as environmentally conscious, with 83% of young consumers willing to pay more for products in sustainable packaging.

“Customers are looking for the most sustainable packaging solutions and see huge potential in metal,” says Michael Mapes, CEO of Trivium. “Sustainability is a topic that energizes people and sparks interesting discussions about ‘purpose’. ”

The demand is so high, Eva NYC, who works with Trivium, has seen a 100% peak orders within the first two weeks of the launch of the new packaging. And another client of Trivium – the Hand in Hand hand soap company – saw a 1000% sales growth year over year.

Aluminum is infinitely recyclable

Recycling has been around for decades. But brands (and the planet) realize that traditional reuse of materials isn’t the best course of action. Instead, real sustainability is circularity; this is where metal packaging excels.

“Aluminum and other metal packaging is 100% endlessly recyclable,” says Chas Aylsworth, director of business development for Trivium. “In terms of durability, you often hear about the life cycle of a substrate from cradle to grave, from the time it was first produced until it can no longer be used. The metal packaging is different. Its life cycle is from cradle to cradle; it can be recycled over and over again without losing any of its inherent properties.

Incredibly, an aluminum bottle can be recycled and turned into a new bottle in as little as 60 days. Ultimately, it contributes to brands’ sustainability goals of “reduce, reuse and recycle” in one package.

The ingredients are better preserved

Besides being better for the environment, the use of metal packaging is also ideal for preserving beauty ingredients. Food and beverage cans are of obvious value to consumers as they are very effective in preserving their contents without affecting flavor. Beauty brands are now seeing these benefits as well.

Aluminum bottles excel over other substrates at preserving beauty formulas due to their barrier properties and durability. They completely block UV light which can deteriorate formulations and are resistant to moisture and oxygen permeation, which can dry out or damage many beauty products.

“The strengths of aluminum packaging provide brands with a durable bottle that won’t rust, inside or out, and won’t crack while remaining infinitely reusable and recyclable,” says Aylsworth. “The beauty industry understands the need for sustainability in the packaging as well as in the ingredients of their products.

The brand image becomes premium

From a design point of view, the aluminum bottle is a directly printable blank canvas. This is good for two reasons: it eliminates the requirement for a label. Second, it allows brands to use their packaging as a decorative addition to the home for these refillable systems.

When brands use aluminum packaging, there is no need to add an additional label to the bottle, which would require additional materials and increased complexity in the recycling process, ”says Aylsworth. “Printing the graphics directly onto the aluminum packaging has no impact on the recycling of the empty used aluminum container. ”

A variety of beauty products, from soaps to perfumes, are placed in foil packaging for this reason. The use of the aluminum bottle tackles the three major market trends of premiumization, durability and convenience.

Beyond beverages and beauty, other emerging categories are starting to embrace aluminum packaging. “We are seeing the consumer health industry begin to embrace aluminum packaging for a variety of items such as vitamins, supplements, over-the-counter, topical and liquid medications,” Aylsworth said. “Consumers are looking to brands to drive sustainability in their package offerings while retaining the convenience they want and value. “


Independent Beauty Brands Embrace Buyable Live Streaming – Glossy


As direct shopping gains momentum in the United States, independent beauty brands DTC continue to embrace the sales model.

This week, live streaming platform Buy LIT direct expands its brand list to include skin care brands Covey and Joanna Vargas, who are both hosting their first purchasable livestreams this week. They are joining a number of digital-native American beauty brands and retailers experimenting with live shopping in hopes of seeing the format take off as it has in Asia.

“We want to be in the most innovative marketing channels,” said Nell Brown, Director of Growth at Covey. “Live overseas broadcasting is so lucrative and successful that I have no doubts about its potential in the United States. Our strategy will be to continuously test and iterate.

Beauty has been a category of choice for the booming live shopping market in the United States

“From the start, our platform focused on skin care and beauty,” said Toby Zhang, founder of Shop LIT Live. He noted that most beauty brands expressing interest in the app have “already had some sort of exposure. [to livestreaming] or are aware of what live shopping is, which makes the conversation quite fluid.

Covey hosted her first livestream shopping on July 20 with co-founder and model Emily DiDonato, who promoted the event online to her 2.2 million Instagram followers. While the brand had been active with traditional Instagram Lives, this was its first event with commercial ties. In the livestream, DiDonato featured a skin care routine demo, giving viewers a 20% discount. Her second livestream in August will feature brand co-founder Christina Garcia, a former Google executive, sharing the brand’s founding story.

Covey and Joanna Vargas join a list of 300 brand partners who have sold on the platform either through the brand’s live broadcasts or through the app’s 100+ influencers.

Founded by Zhang, one of TikTok’s early investors in 2017, Shop LIT Live received a $ 6 million funding round led by CRCM Ventures in April 2021. It currently has just under 100,000 monthly active users, over 10,000 weekly active users and “thousands” of daily active users. users, said Zhang. The number of monthly users is increasing by 40%, he said. The platform is currently 70% female, mostly from the Millennial and Gen Z demographics and described by Zhang as “mobile-friendly” customers.

Shop LIT’s successful live streaming formats include exclusive promotions, product launch announcements and seasonal sales, Zhang said. The platform is integrated with Shopify and can be accessed through the Shopify app store to list products. Each in-app purchase is made by the individual participating brand. While the app generates revenue through affiliate links promoted in live streams hosted by influencers, the “primary business model” is now focused on brand partners, Zhang said. The platform generates between 10 and 15% of the revenue for each item sold.

User growth is driven by social promotions on other platforms, and is especially useful when top public influencers promote their upcoming LIT Shop livestreams on their Instagram accounts, Zhang said. The app also has a special Reward Center that awards “coins” to users for inviting friends to join the app, write a review, or follow it on Instagram. The coins can then be used to make purchases.

A public founder with a large following is ready for the success of the live broadcast.

“It’s definitely one of our advantages that with Emily we have a model ready to shoot at all times,” Brown said.

Shop LIT has added more features over the past few months, including custom homepage views based on user interests, branded accounts, and its integration with Shopify. It also plans to roll out a desktop version in the coming weeks.

In-app payment is a particularly useful feature for Shop Lit at a time when everyone has little patience and high standards for payment, Brown said. She said that, compared to Instagram’s shopping features, Shop LIT allows the brand to reach a user base with “higher purchase intent.”

As live shopping took off during the pandemic, apps like Shop LIT are betting on its long-term potential. “If the pandemic ends tomorrow and everyone returns to normal, they become more and more comfortable with where things are at,” Zhang said.


Women-Focused Brands Accept Crypto Payments That Drive Adoption

While Bitcoin (BTC) may be viewed as a store of value for many, some consumers around the world may think otherwise. Recent data have revealed that 46 million people in the United States plan to use cryptocurrency to pay for things like groceries or real estate. Payments giant Visa further revealed in July that its crypto cards processed more than $ 1 billion in total spending in the first half of this year.

As such, it should come as no surprise that big brands like Starbucks, Home Depot, and Target have started putting Bitcoin on their balance sheets. Yet, as crypto payments gain popularity and become easier to integrate, smaller brands, especially those aimed at women, are starting to accept crypto to drive adoption by women.

Beauty industry bets on Bitcoin

For example, the billion dollar beauty industry recently took an interest in Bitcoin. Ann McFerran, CEO and founder of Glamnetic – a cosmetic brand for magnetic eyelashes – told Cointelegraph that the company now accepts Bitcoin, Ethereum (ETH) and Dogecoin (DOGE) thanks to a recent partnership with payment provider Bitcoin BitPay. According to McFerran, Glamentic is one of the very first female-founded beauty brands to support crypto payments.

McFerran shared that she started investing in cryptocurrencies in 2017, but noticed that the space was heavily dominated by men. At McFerran’s point, the research firm BDC Consulting find that only 8% of all crypto users were female in 2019. After launching Glamentic in July 2019, McFerran was determined to incorporate crypto payments into the brand to encourage women to use cryptocurrency:

“The beauty industry is an industry where crypto payments are not widely accepted. I wanted Glamnetic to be one of the first brands to support crypto payments because I’m a big believer in cryptocurrency and because I want to bring more women into the space.

McFerran further mentioned that she believes there is still a lot of stigma associated with the way crypto is used today. “It was certainly not a secure payment method at the start,” she remarked. McFerran noted that events such as Silk Road and Mt. Gox have further resulted in women’s disinterest in crypto: “Even to this day, women are not fully educated in crypto. I want to educate others so they can understand the risks and what they might miss. “

While transactions with Bitcoin and other cryptocurrencies for cosmetics may encourage women to take an interest in cryptocurrency, this is only part of the equation. Sanja Kon, CEO of Utrust – a banking system for crypto payments – told Cointelegraph that educating women around crypto depends heavily on a brand’s ability to reach its consumer base with the right educational tools. :

“More beauty brands adopting cryptocurrency payments may increase awareness, but not necessarily use. Women should feel comfortable using cryptocurrency as a payment method. For this to happen, brands must provide support and educational content to promote adoption. “

According to Kon, Utrust is facilitating this move by investing resources in educational plans with the company’s traders. McFerran also noted that Glamnetic has started creating TikTok videos to educate consumers about cryptocurrency, which can have a big impact given the idea that younger consumers are more likely to own crypto. PYMNTS.com found that 27% of all millennials own or have owned some type of cryptocurrency.

McFerran added that Glamnetic will launch a Dogecoin-inspired magnetic eyelash collection to drive adoption: “I think people will be more open to the idea of ​​crypto if you turn this concept into a complete beauty product.”

While Glamnetic may be one of the first female-founded beauty companies to accept crypto payments, a handful of major cosmetic brands have also started incorporating crypto in other ways to boost female participation.

Related: What Can You Buy With Bitcoin: Places To Spend Your Crypto In 2021

Aubrey Strobel, communications manager at Lolli – an online Bitcoin rewards platform – told Cointelegraph that the company works with leading retailers including Sephora, Ulta, EM Cosmetics and Glossier. According to Strobel, women make up 30% of Lolli’s user base. “Historically, women have lagged behind men in space, but are the head of the vast majority of purchasing decisions for many households,” Strobel said.

Strobel explained that companies offering Bitcoin rewards to consumers are attractive to many shoppers, especially women who want to “stack sats” when shopping online.

This notion is highlighted in a recent report by The Defiant, titled “Global Report on Women, Cryptocurrency and Financial Independence”. In it, a woman named Christine noted that she occasionally learns how manage cryptocurrency by practicing with small transactions. She said she stacked sats to accumulate small amounts of Bitcoin over a long period of time. “When I travel, I like to buy coffee and other things with it,” Christine added.

Is Bitcoin Going To Impose In The Beauty Industry?

While it’s too early to say whether crypto payments for cosmetics will boost female participation in crypto, a small impact is already on display. McFerran said Glamnetic has already processed a handful of consumer crypto transactions. Yuvi Alpert, founder and CEO of Noémie – a jewelry company that has also recently integrated crypto payments – also told Cointelegraph that the brand has currently only seen crypto sales with its customers.

While this may be the case, the results show that the main commodities women are likely to spend cryptocurrency on are travel and entertainment, real estate, and furniture or appliances. Yet while crypto payments may be slow to catch on in the beauty industry, brands integrating cryptocurrency transactions are likely to gain a competitive advantage.

According to Kon, more and more brands, in general, are starting to understand the benefit of accepting cryptocurrencies as a method of payment:

“They will be able to significantly reduce their payment processing fees, because blockchain helps cut down on all traditional intermediaries, such as banks, payment processors, and credit card systems. In addition, these brands will be able to eliminate chargebacks and fraud, as well as increase their revenue by reaching out to new customers. “

Revolution Beauty: “Building a British brand of global beauty”

You might not have heard of Revolution Beauty yet, let alone its co-founder and creator Adam Minto. But, if he succeeds, that will soon change.

Tomorrow he is launching the business he launched eight years ago on the London Stock Exchange with an invoiced value of almost £ 500million. And that’s just the last step in his plan, he says.

“I honestly think we are doing something very different. I think we can build a global beauty business to challenge the big guys – businesses that have always been there and normally acquire businesses like us.

Versatile: Revolution’s Adam Minto is already selling in 100 countries

Already selling in more than 100 countries, Minto – who is also a managing director – says he has ignored approaches from L’Oréal, Revlon, Unilever and Coty in an effort to remain independent.

“Each brand ends up selling itself to these multinationals. What Revolution is trying to do for the consumer, for the business, for our team, is provide a positive outlook on the beauty industry and do what most businesses aren’t fortunate enough to do. make.

“I have manufactured, designed, developed products for major beauty brands all my life. But I felt that the industry had become elitist. It’s not meant to be controversial. But the industry had a bad image – only used models, even retouched beautiful people, and forced this version of beauty on the consumer.

“It was a question of perfection. I felt the industry was overwhelmed and needed to change. We use real people. We have been humane from the start when, incredibly, the industry was not. All of those things that are completely natural to us: body positivity and reality.

Minto, 51, started his first business in 1989 with his father Peter.

He was determined not to join his father’s business in the beauty packaging industry. So together they created a separate – “not very imaginative” company called Minto & Family, he says.

He soon found himself supplying products like Revlon and Rimmel as well as drugstore boots that brought high prices to the industry. “It just exploded – I was in the right place at the right time. In 1999, when we sold the company, I was making over 100 million lipsticks a year.

Several incarnations later and an earlier business that “just didn’t work out,” Minto met current business partner Tom Allsworth, now president, and started Revolution.

“I met someone who was really the best opposite to me with Tom. I come from a creative and branded environment and he from an operational environment. It’s the ant of my dec, as they say.

“I knew the industry inside out, I knew how to manufacture, how to expand production. I thought digital was going to be the future – which sounds crazy to say in hindsight because it’s very obvious now, especially after the pandemic.

“But it wasn’t easy at the time. Even now, over 90 percent of the mass [market] the beauty industry is still sold in stores, I don’t think it will be in seven years.

Not content with first developing the activity in the United Kingdom, the duo have already defined global ambitions. “I created a lot of brands for other companies and realized they had made mistakes, focusing on the UK and not going global until much later. Of course, at that point a competitor comes in or else the market moves when you are ready. It’s the same with American brands. There are very few global brands.

The couple have since assembled a team of industry veterans to help them grow and create a global infrastructure following financial support in 2017 from a beauty investment boutique, TSG Consumer. Revolution now sells in 45 countries in-store and via e-commerce in over 100 countries. The UK accounts for a third but America will be the biggest this year. Tomorrow, Allsworth and Minto will each sell £ 15.6million of shares and both retain a stake of £ 78million, or just over 30% of the company. Sales amounted to £ 157.6million in the 14 months to the end of February.

They have built warehouse and logistics “centers” in the UK, US and Australia and field teams to manage opportunities in a handful of specific countries.

“I wanted to create a digital first global brand. I guess we wanted to build a mini-L’Oreal or a mini-Estée Lauder. As part of our strategy, we have traveled around the world to very different places – Poland and the Czech Republic, for example. Totally different from Italy or Turkey.

“We did this primarily to build this global brand to make sure that the product offering was also suitable for different tastes, different skin tones and, in some places, prices, and to build an operational infrastructure. to support this growth. Choice for the consumer was the most difficult issue: the difficulty of getting a concealer and foundation that matched skin tone, the price and the disparity in quality – that you had to pay a higher price. high to obtain a product of incredible quality.

Minto says the company is now poised to become “one of the top 20 beauty companies in the world.”

All smiles: Adam Minto says the company is now capable of becoming

All smiles: Adam Minto says the company is now capable of becoming “one of the 20 best beauty companies in the world”

He says Revlon – which he already sells in individual retail stores – is the 20th largest beauty company with a turnover of $ 2.4 billion (£ 1.7 billion). But, despite the initial successes, he stresses that his exposure to these markets is still low. “Remember, we only have a narrow cast at the moment. Only one retailer in each country. But we believe we can develop a similar size business [to Revlon] over the next seven years. To annual sales of billions? – Yes, that’s what I think possible at the time.

He cites Asos and Boohoo as companies that have flown on the stock market, adding: “I think the beauty market is going to undergo the same kind of change as the fashion market – balanced between digital and bricks and mortar. “

On the eve of his debut on the stock market, he looks back on the journey he “started 32 years ago with my father”, who died 19 years ago almost to the day. “He would be very proud,” he said.

“People might think it’s an overnight success – eight years might not seem that long – but I’ve been in the industry for 32 years. So it’s been a long time to get here.

“I see the stock market as a form of independence. I’m definitely not criticizing anyone because they’re amazing people, but Jo Malone, Bobbi Brown, Mac Cosmetics, amazing brands, they had to sell.

“I have this privilege now. We owe it to the team and the industry not to sell. Not that they did anything wrong. But I think we can bring a different point of view by remaining independent.

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Kylie Cosmetics relaunches with purchasable livestream – Glossy

Kylie Jenner’s infamous lip kits are back on the market, as the star bets on live streaming as part of her Kylie Cosmetics relaunch.

After a brief pause after the mark wiped her Instagram and closed its site in May, Kylie Cosmetics relaunched this morning with a new site design and reformulated products with “clean” and “vegan” designations. Uploaded shortly after 9:00 am PST, the site “broke the Internet,” crashed for a few minutes as enthusiastic fans commented on Twitter about their attempts to log in and shop. To kickstart the relaunch, Jenner hosted a buyable livestream on the DTC site, showcasing its products as links to buy them appearing on the screen. Clicking on a product in the feed took users to a purchase page while the live feed continued. The newly revamped brand will launch at Ulta in August, Jenner said during the livestream, and will also be available in Nordstrom in the United States.

It was the first time the brand had used direct shopping, according to a spokesperson. Kylie Cosmetics is known to be one of the early adopters of new e-commerce models.

“Kylie was one of the first to take the flash inventory drop approach. [in 2015]said Jay Myers, co-founder of software development company Bold Commerce.[Since,] customers have become accustomed to shopping this way, especially with big brands backed by celebrities. Software and e-commerce platforms have even adapted to better support this model. FOMO is a huge factor in the growth of beauty product sales.

The new DTC site also includes a virtual shopping experience, where users can click in a virtual nightclub to see makeup looks on digital avatars, then click to access featured product listings.

Several items were sold out by 10:50 a.m. PST, including five matte lip kits and a lip gloss.

During the live broadcast, Jenner said the reason for her relaunch was, “It kind of was still in the plan. It’s just important to evolve in the clean, vegan world. Added, “There’s so much newness out there. Doing that overhaul and that kind of elevation was the best thing right now.”

The relaunch comes shortly after Jenner’s sister Kim Kardashian announced the rebranding of her own beauty line, KKW Beauty. There has been speculation online that the two raises may have something to do with the lawsuit by the maker of Kylie Cosmetics and KKW Beauty Seed Beauty against Coty, Inc. Andrew Stanleick, vice president for Americas of Coty Inc. and CEO of Kylie Cosmetics, recently declared that the lawsuit is “resolved” and has nothing to do with the raises.

Kylie Cosmetics ranked 8th in a June 2021 ranking of premium beauty brands by Launchmetrics, based on its ‘media impact value’ (MIV) metric, which tracks influencers, print media, celebrities, third party partners and brand media channels. According to Launchmetrics, much of the Kylie Cosmetics buzz comes, unsurprisingly, from Jenner’s own star power. The agency found that 20% of the brand’s MIV came from two Jenner Instagram posts in June. Additionally, he estimated that 65% of the brand’s total MIV came from Instagram posts.

When it comes to mentions by other Instagram influencers, Kylie Cosmetics’ hiatus brought her down in the beauty brand rankings by influencer marketing software company CreatorIQ. Based on mentions and engagement from posts on influencer posts mentioning the brand name, Kylie Cosmetics fell year over year to 68 in the second quarter of 2021. J mentions ‘likes on posts mentioning @kyliecosmetics fell 50% year over year, The agency said it was driven by fewer mega- and macro-influencers mentioning the brand in 2021.

To create some hype for the rebranding, Jenner posted a three-part YouTube series on Kylie Cosmetics featuring her mom Kris Jenner, brand manager Jen Cohan and sales manager Megan Mildrew. In the videos, she expressed interest in a Kylie Cosmetics collaboration with Travis Scott, the father of her daughter, Stormi. Scott entered the beauty world last year when he launched a very popular collaboration scent with Byredo. “We actually talked about it a lot,” she said of a possible collaboration with Scott during the livestream.

With the recent acquisition of Coty, Kylie Cosmetics also plans to expand its global expansion. According to data from Launchmetrics, the brand currently receives 70% of the MIV from the US market.

Jenner announced in her livestream that over the coming year, the revamped brand will be launching Take-Away Powders, an anniversary collection, and a second Halloween collection, which will be a collaboration. She also said she will be launching a new brand for her daughter Stormi. The new label is “Not Kylie Baby,” another baby brand that she recently announced on Instagram.

How BoxyCharm is betting on “the turn to glamor” – Glossy

Right before the pandemic hit in March 2020, BoxyCharm launched its very first full branded take-back box with Fenty Beauty. Fast forward to almost a year and a half later, and he kicked off his second with Anastasia Beverly Hills as he bets on returning to glam.

The online beauty box retailer this month kicked off its full Anastasia Beverly Hills Beauty Box buyout for its $ 35 premium box, offering the brand’s colorful Novina makeup palette, Moisturizing Oil, among other products. , liquid lipstick and eyebrow defining. The launch comes as brands see makeup rebounding with the lifting of mask mandates and the return to in-person events. BoxyCharm’s # 1 business category in Q1 2021 was skin care, but this shifted to makeup in Q2.

“I really see people who want to have a whole new routine for the summer,” said Claudia Soare, CEO of Anastasia Beverly Hills. Previously, “people didn’t buy a lot of lips – that kind of category died as a category during the pandemic,” she said. “Even the foundation was a little harder because it fades and smears on your mask.”

Kristy Westrup, Vice President of Merchandising and Consumer Information at BoxyCharm, said: “We clearly see in our consumer information a shift towards glamor. During Covid-19, we certainly saw a slight drop in makeup overall – mostly lips for some obvious reason and a slight increase in skin care. But we always stayed pretty consistent with eye shadows, eyebrows, foundation products, ”she said. The e-merchant has increased its skin care and wellness offerings during the pandemic. But in the past 2-3 months, BoxyCharm has seen a return in demand for lip products, as well as an increase in other makeup categories such as eyebrows. The company declined to share specific sales figures.

“We really focus on strong colors: strong eyelashes, strong lips,” Westrup said. “The eyebrows have also been extremely hot for us, and they continue to be one of the top sellers.”

This is the first time the company has added Anastasia Beverly Hills to its boxes. During the pandemic, more and more beauty brands became interested in brand discovery opportunities for subscription box partnerships.

“It’s a great way for us to reach new customers,” Soare said. “There are a lot of customers who might say, ‘Oh, I dunno, I’ve never tried their brand before,’ but subscription boxes encourage people to ‘take a chance’ on new brands.

Before the pandemic, some brands of beauty subscription boxes were experiencing a decline. Birchbox laid off 25% of its staff in February 2020. But subscription boxes saw a slight increase in interest of consumers and brands due to the e-commerce boom of the pandemic.

“There has been a shift to our business model because we have given brands the opportunity to put their products in the hands of millions of people to test and try them out. [Otherwise,] they couldn’t do that. They couldn’t fit into a Sephora, ”Westrup said.

The pandemic has also helped position the company as a “marketing powerhouse” for brands during the pandemic, she said. This marketing opportunity means exposure to BoxyCharm’s strong network of influencers who promote the boxes, which has included Kylie Jenner for almost two years now. For the Anastasia Beverly Hills box, he added Kim Kardashian to promote BoxyCharm on Instagram for the first time.

BoxyCharm also tapped into viral trends from TikTok and Gen Z influencers. This month’s box was featured in videos by TikTok makeup star Abby Roberts, who made a short video for TikTok and Reels. showing the “smoky lip»Trend, and influencer« GlamwithSuzan », who made the multicolored eyeshadow hack.

In addition to celebrity promotions, BoxyCharm also bets on user-generated social content. “The way that Boxy Charm sets itself apart from everyone else is that our ‘charmers’ are almost micro-influencers,” Westrup said, referring to the company’s followers. “They see themselves as influencers and they are extremely active socially. “

Ipsy is also known for its connection with Kardashian, which acquired BoxyCharm in October 2020. The companies remain “competitors,” operating separately under parent company BFA Industries, and operations are “business as usual,” Westrup said. “We strive to ensure that Ipsy retains its basic DNA and that Boxy retains its basic DNA. While Ipsy stays at a lower price point and tends to offer luxury samples, BoxyCharm is known for its oversized products for just over double the price of Ipsy.

BoxyCharm’s second brand buyout will not be the last. “It’s a very successful business model for us,” Westrup said. “You will see more rework boxes in the future of Boxy.”

Makeup legend Bobbi Brown stages her own beauty evolution

In 2007, Bobbi Brown, the makeup mogul, was my first interview as I was starting out in journalism. She told me about the wisdom of her mother who helped her prepare for her career path, she has always touched me ever since. It’s the same career advice that seems to have guided Brown’s continued reinvention, his latest endeavors include his return to beauty with his new makeup line. jones road beauty and enter the wellness area with its range of supplements that promote health from the inside out, Evolution_18.

“My mom asked me if I could do anything in the world that I wanted for my birthday, what would it be? I said I wanted to play with makeup. She said go to school for that and take it to the next level, ”and that’s exactly what Bobbi Brown did.

Back when she went to college there was no makeup or entrepreneurship degree, but she built her own unconventional major at Emerson College, deciding which theatrical makeup was the start of her incredible career which was (and continues to be) driven solely by her passion for makeup, which makes people feel confident and Brown’s innate entrepreneurial spirit.

For anyone who knows the history of beauty, you know the making of the legend: in the 1980s Bobbi Brown entered the beauty scene as a freelance makeup artist in the landscape of shiny neon lipsticks and faces. strongly profiled. She couldn’t find lipsticks to match the color of the lips and, out of necessity, constantly mixed her own colors to match the model’s faces, making them look healthier and more natural, a novelty for the time. From this major gap in the market, she launched her eponymous company, Bobbi Brown, initially with a line of 10 essential lipsticks in lip color. Originally, the company was an independent brand run from her home in Montclair, New Jersey, where she packed lipstick orders from her kitchen, her first baby boy sitting in her high chair, her husband sending out lipstick orders. lipstick orders at the local post office. Office.

Just 4 years after its initial launch, the line has grown to include more products and has become the number one makeup brand at Bergdorf and Neiman Marcus. Then Leonard Lauder of Estée Lauder called to make an offer. “You beat us in every store,” he said at dinner with Brown and her husband Steven Plofker. Lauder made an offer Brown couldn’t refuse that would allow him to maintain creative control as Creative Director, The Trap – a 25-year long non-compete that would end in October 2020. At the time of this deal , 38 – 63 year old Bobbi Brown didn’t think 63 year old Bobbi Brown would like to work in her 60s… she didn’t know much!

When Brown left her eponymous brand at the end of 2016, she wasn’t thinking of creating another line of cosmetics, “it was the first time in years that I had a clean slate and was promoting my ninth book. , Beauty from within, which was 80% diet and 20% makeup and you can see that even in this book the makeup was starting to change, it was getting less and less important, ”says Brown.

She decided to go back to school by obtaining her diploma as a health coach from the Institute of Integrative Nutrition. A decision that she made because she finally had the time to do it, but also because she described herself as “crazy about health and greedy for life”. Now she was blessed with so much knowledge about the quality of products and their impact on health. At the same time, she was invited to do a Masterclass and went to India to teach at the very first makeup festival.

The timing of starting a new business was the result of the combination of this newly acquired knowledge and the revolutionary way in which brands could speak directly to their consumers: “I was so interested in the new ways the world went DTC and social. . Being a makeup artist and loving makeup so much, I thought I could do something – I don’t mean better – but something different, ”Brown said.

Brown is showing women around the world that if they believe in something at any stage of life, no matter how old they are, there is no better time than the present to move on and be there. arrive.

Jones Road Beauty launched in October, during the pandemic, just a week before the US presidential election, “and if you ask me why the date – that was when my non-competition was over,” Brown shared. “But also what was I going to wait for?” There was so much going on in the world – was I going to wait for the next quiet moment? I didn’t think there would be one and really, there wasn’t, ”says Brown.

Jones Road Beauty bridges the gap between clean, skin-friendly makeup and high performance. The new line of beauty products is a literal product of Bobbi Brown’s 30 years of experience distilled into a line of easy, cool and versatile products that are easy to use and for all ages, skin types and looks from minimal to dramatic.

Brown’s initial idea for his brand over 25 years ago and his new brands today have always had the same philosophy: “My mission has always been the same – what I tell people is different and modern, but my mission since I started has always been to teach people that if you wear makeup that makes you look like yourself, you’re going to feel confident and look better. Jones Road is still rooted in this idea of ​​self-uplifting – with Evolution_18 it also offers a range of products to promote beauty and well-being from within. The idea being that when you feel healthier, it shows through your skin, hair, and nails.

Evolution_18 is the first and only brand to offer easy-to-mix powdered supplements containing both collagen and magnesium, which when combined provide a powerful combo to nourish muscles, boost elasticity in the body. skin and promote general well-being and calm for the mind and body. .

“As a makeup artist for so many years, I’ve worked with women’s skin and learned early on that if you take care of yourself from the inside out, your skin looks a lot better. As a makeup artist, it was really interesting for me to understand what makes a person healthy and what makes their skin beautiful. So these products were really based on my love for health on the inside, beauty on the outside.

His new brands are representative of a conglomerate of everything Brown wanted to teach and manufacture, “and honestly, I haven’t had that much fun in my entire life. All this freedom is also because, with 30 years of experience, I know what to do but also what not to do.

Best New Makeup and Beauty Products of July 2021 Buy Now | Drunk Elephant, Uoma Beauty, Charlotte Tilbury

additional social ground
July’s best makeup launches are all essential

With new makeup dropping at sky-high daily rates, we’ve decided to make it easier for you to sort through the selection of the latest pencils, lipsticks, and more. Seduce editors look forward to every new launch and emerging brand to find the stars in bright and shimmering selections every month. While we have a soft spot for our particular favorites, our heart rate increases with each exciting makeup ride. Brands are always drastically expanding their ranges with ingenious formulas, vibrant colors and juicy collaborations – and we’re absolutely here for that.

With each new product, it’s exciting to see what innovations beauty brands come up with to improve a formula or design. You could easily say that makeup is the one thing that is exempt from the mantra “if it ain’t broke, don’t fix it”. This is the exciting part of the ever-expanding market: finding new makeup treasures to help us present ourselves to the world the best and truest no matter how colorful or minimalist our favorite looks may be.

As we always do with hair and skin care, we share the new makeup that falls in july that we recommend that you add to your cart. As the world slowly opens, wear these products with pride on your next (safe and responsible) outing, or just for fun while experimenting at home and attending your millionth Zoom reunion. If you’re curious, you can also check out last month’s launches that we still love.

All products featured on Allure are independently selected by our editors. However, when you buy something through our retail links, we may earn an affiliate commission.

Cartier touts sustainability through art exhibition

The Social Edition is our weekly series that delves deep into luxury initiatives in the social media landscape in China. Each week, we highlight brand campaigns running on Chinese digital platforms – WeChat, Weibo, Tmall, Douyin and beyond.

Our coverage highlights global luxury brands, global beauty brands and local Chinese brands. The latter provides an overview of some of China’s most successful campaigns, which often come from local actors and are outside the beauty and fashion space.

In this week’s roundup, we take a look at three campaigns, including the ‘Trees’ exhibition recently unveiled by the Cartier Contemporary Art Foundation, the C-beauty brand pop-up store INTO YOU, and the Lemaire installation project. at Dover Street Market Beijing.

Cartier touts sustainability through art exhibition


MARK Cartier
CATEGORY Luxury jewelry
PLATFORMS Weibo, WeChat
WAY Short video, live broadcast, offline exhibition

PREVIEW
The Cartier Foundation for Contemporary Art unveils an exhibition entitled “Trees” in collaboration with the Shanghai Art power station, from July 9 to October 10. The exhibition focuses on one of the world’s oldest creatures (trees, of course) to chart three narratives – scientific knowledge, aesthetics, and ecological tragedy – and features over 200 multidisciplinary works of art. of 30 artists from all over the world. During the opening event on July 8, a panel discussion was broadcast live via Cartier’s Weibo and WeChat accounts. Cartier has also launched a mini WeChat program where visitors can purchase tickets, explore artist biographies, and make reservations for public programs.

REACTION FROM INTERNET USERS
The #MyTree and #TreeExhibition campaign hashtags have so far garnered 11 million views on Weibo. And while the event didn’t generate exceptional traffic on Cartier’s social media, the exhibition announcement posted by the Shanghai Power Station of Art sparked organic engagement among its followers. WeChat users commented on their expectations for the exhibition and its upcoming public education programs, such as lectures, screenings and workshops.

VERDICT
Thanks to the support of the Fondation Cartier pour l’art contemporain à l’art contemporain, Cartier has made cultural integrity part of its brand image. The recently launched exhibition, which takes a cultural approach to sustainability discourses, will educate visitors on many areas of environmental protection and how the brand is dedicated to supporting global artistic communities. Still, there is room for Cartier to improve awareness of the exhibition in China’s social arena.

The C-beauty INTO YOU brand strengthens its offline touchpoints

MARK IN YOU
CATEGORY Beauty
PLATFORMS Weibo
WAY Image, short video, offline pop-up
FEATURED TALENTS Meng Jia (8 million Weibo subscribers)

PREVIEW
C-beauty brand INTO YOU will be opening a new offline pop-up store called Flower Garden of Eden at Shang Raffles City Mall from July 10-20. Young idol and brand ambassador Meng Jia will visit the store on July 13 to celebrate the opening. Decorated in white and light pink with exquisite floral elements, the store will showcase a full range of products, with a particular focus on the brand’s hero lip products.

REACTION FROM INTERNET USERS
INTO YOU has grown in popularity among Chinese beauty buyers, with over 10,000 relevant posts on Little Red Book. The pop-up store, which provides consumers with a physical point of contact with the brand through e-commerce channels, will attract brand followers to the site, as will brand ambassador Meng Jia. The 15-second video teaser featuring Meng generated over 38,500 views on Weibo – a substantial number for an official account with just 36,803 subscribers.

VERDICT
This emerging C-beauty label, specializing in lip products, has seen strong growth over the past year. At the 618 shopping festival 2020, its sales topped $ 5.41 million (RMB 35 million), of which sales of its popular lip mud products reached $ 3.09 million (20 million). Meanwhile, the brand completed an angel fundraising round, jointly provided by Fosun Ruizheng Capital and Sands River Ventures, valued at $ 4.6 million (RMB 30 million) in the first quarter of 2021. This financial injection, as well as the upcoming pop-up store of the brand, are they an indicator of further offline expansion?

Lemaire teams up with Chinese artist at Dover Street market in Beijing

MARK The mayor
CATEGORY Luxury fashion
PLATFORMS Weibo
WAY Pop-up public installation

PREVIEW
French designer label Lemaire collaborated with Chinese artist Lin Yan to unveil a pop-up public installation at Elephant Space in Dover Street Market in Beijing on July 2. The project, “Lin Yan – LEMAIRE: Beijing Gateway”, is inspired by Lin’s investigation of Xuan paper (a type of paper often used by practitioners of Chinese calligraphy and painting) and is in line with the brand’s DNA and its AW21 collection exploring the notions of second skin and clothing as a perfectly proportioned refuge.

REACTION FROM INTERNET USERS
Although Lemaire hasn’t established any official social channels in China, the brand has a decent notoriety among local fashion enthusiasts, with more than 10,000 posts on Little Red Book. The launch of the pop-up installation, announced by local media such as NYLON_CHINA, NOWRE and Bella magazine, received positive reactions from internet users. Many said the layered textures and simplistic colors of the installation echoed the brand’s DNA.

VERDICT
Lemaire’s partnership with Lin Yan is an indicator that the brand is eyeing the Chinese market more. Instead of tapping into the vast Chinese social scene, the brand chose to roll out a creative project at the popular Dover Street Market, the ultimate shopping destination known for its cutting-edge visual merchandising. This agile approach helps Lemaire maintain its notoriety and relevance to its main customers. And as an increasingly recognized brand, from its catwalk presentations to flagship products, Lemaire’s expansion into China looks to be a promising start.

Deluxe ‘Dog Beauty’ is Officially a Thing Thanks to Pampered Pandemic Pets

Known for its $ 1,000 haircuts and premier clientele, New York-based luxury salon Julien Farel has seen a post-pandemic surge in demand for its services. At one point he had a Waiting list of 1,200 people. But it’s not just humans who flock; well-heeled salon clients are joined by their pandemic puppies.

“We have lots and lots of clients who have new dogs,” said salon CEO and co-founder Suelyn Farel, who has noticed a wave of clients coming in to have their hair cut or dyed with their new fur babies. “There seems to be a real craze. Common breeds include French Bulldogs, which “seem to be taking the market by storm right now,” as well as Golden Retriever puppies “and doodles,” she said.

As the new owner of a Samoyed puppy herself, Farel also noticed her clients pampering their new dogs, bringing in puppies with “nice leashes and collars” and Goyard carrying cases. So she decided to add a new product line to the salon’s hair care line in June: the dog grooming brand Pride + Groom.

At $ 54 for a shampoo and conditioner set and $ 85 for a gift set that included a fragrance, Pride + Groom was launched in April of this year by Vogue alumni Regina Haymes and Jane Wagman, with Heather Perlman and the chemical engineer Patricia Machado. They founded the brand for pet parents who wanted more than the standard pet shampoo offering.

The timing has been successful, as pet adoptions increases during the pandemic and consumers increased their spending on their pets. Categorizing itself as a “dog beauty” brand, Pride + Groom offers products for different types of fur, including heavy hairs, non-shedding and animals with sensitive skin. The ingredients shown are what you’ll find in a premium human shampoo, including avocado oil and calendula extract.

“There is this huge tendency to humanize your dogs,” Wegman said.

Haymes added, “You’ve seen all sales of dog supplies increase, from fresh food to these beautiful crates that look like beautiful furniture. [People] wanted to make everything in their dog’s life better because dogs were our calming therapists during the pandemic. But when it comes to grooming products, the options were limited.

“We realized that there really isn’t a dog business that’s a beauty business,” Wegman said.

Farel heard about the brand when Haymes, a salon client, came in for a haircut. “It’s nice to be pampered, because the products work; they give the results for the dog and they smell really good, ”said Farel.

The Farel trade fair partnership is not unique to the Oprah’s Favorite Things-approved brand, which is stocked in luxury retailers and more well-known salons for human beauty products. Besides conventional retail channels such as Amazon, Chewy.com, and premium groomers, Pride + Groom also sells through New York-based Fekkai, Bloomingdale’s, Selfridges, and Onda Beauty salons. For Mother’s Day, the brand launched a giveaway with celebrity hairstylist Harry Josh. It’s also sold in fitness guru Isaac Boots’ summer pop-up retail store in the Hamptons.

“People seem open to purchasing dog cosmetics when they are about to get their [own] services rendered, ”said Haymes.

This follows a trend of high-end human beauty brands launching pet products at high-end retailers. This includes Yeah, who recently launched its pet shampoo permanently at Sephora. Aesop, Kiehl’s and Pink Moon also offer dog shampoos.

Pride + Groom’s bold black and white branding is designed to deliver an upscale feel. The founders wanted to create bottles that pet owners would “leave on the [bathroon] counter and not feel pressured to hide it, ”Wegman said. “The goal was that it is as beautiful as any other beauty product you are proud to display.”

Dogs “want to feel good; they want to be glamorous, ”said Haymes. “When you love something, you humanize it.”

Maybelline and Dove ranked among top Gen Z beauty brands

When it comes to Gen Z’s favorite beauty brands, a new report reveals accessible drugstore names topping the list.

Media firm Kyra’s Gen Z state of beauty report released Monday reveals Maybelline ranks # 1 in makeup brands and Dove leads skincare in survey with 3,500 people aged 13 to 25. Mass brands that have been successful on TikTok over the past year have performed particularly well, with Elf and Nyx completing the top three for makeup, and Hyram, CeraVe, in second place for skincare. In addition to TikTok’s virality, other factors influencing Gen Z favorites included YouTube, recommendations from influencers and brand values.

Carried out between May 2021 and June 2021, the report found that Maybelline had retained its No.1 makeup brand place among respondents since 2019, gaining percentage points in 2021. According to Marnie Levan, Maybelline’s vice president for integrated communications with consumers, the brand’s success with Gen Z comes from its investment in relevant influencer and celebrity marketing across major Gen Z social channels.

In March, Maybelline announced the 17-year-old actress “Euphoria” and “Suicide Squad” Storm Reid as global spokesperson, followed by K-pop group Itzy in April.

Maybelline particularly benefited from the mascara category, which according to the Kyra report was the most important makeup product for Gen Z respondents – a third said they couldn’t do without mascara in their collection. makeup. Maybelline’s Sky High mascara has sold four times at Ulta Beauty following the success of the brand’s TikTok campaign in December 2020, Levan said. A sponsored post for the campaign by influencer TikTok @ jessica.eid_ has gone viral, gaining 5.2 million views and 1 million likes. This inspired many users to put the video together to try out the mascara for themselves.

“Consumers would rush into stores and then film the contents of their first reaction to their cars,” Levan said. She noted that TikTok has “played a key strategic role in promoting relevance with Gen Z” over the past year, with the brand’s investments in paid, owned and earned content. The brand strives to be “fully immersed in the social landscape” and is also seeing success with Gen Z on Instagram Reels, Twitter and YouTube.

Maybelline “had an ambitious and very cohesive strategy on TikTok,” said Marina Mansour, head of beauty partnerships at Kyra. She added that the brand is popular with the Gen Z audience because it “uses the channel that this audience leans toward for discovery, when it comes to cosmetics.”

Elf, who went from ninth place in 2019, to second place for makeup.

Elf is “a key innovative brand when it comes to doing interesting things on TikTok,” Mansour said. This notably includes its successful Eyes, Lips, Face campaign which was one of the first branding campaigns to go viral on the platform, she said. She added that Nyx, in third place, adopted a similar strategy. Elf has particularly focused on reaching Generation Z via new platforms; he also ran campaigns on Twitch and Triller and launched new promotions like his Chipotle collaboration.

Nyx and Elf also point out that they are cruelty-free and vegan, which the survey found was a big factor for Gen Z. In total, 53% of those surveyed said they would stop using a brand. tested on animals, while 50% said they wouldn’t buy a brand if it wasn’t certified cruelty-free.

Dove, meanwhile, was the number one skincare brand, which may have grown due to its values-driven marketing campaigns battling unrealistic beauty standards and heavy photo retouching, Mansour said. TikTok’s appeal was evident, with CeraVe reaching second in 2021 after failing to reach the top 10 in 2019. The brand was significantly bolstered by skincare influencer Hyram Yarbro, whose organic endorsement of CeraVe has evolved into a brand partnership.

“You can’t underestimate the power and trust Hyram has in skin care across the Gen Z audience,” Mansour said.

Mass labels have proven to be popular with Generation Z. For skin care, classic teen acne brands Neutrogena and Clean & Clear also made the top 10. Ordinary, meanwhile, also made it into the top 10. continued their own ascent with Gen Z after their peel mask gained organic fame on TikTok last year. .

Although Glossier was on the 2019 makeup and skincare lists, he was not on any of the rankings in 2021.

“Glossier is much more of a millennial brand,” Mansour said.

While TikTok has proven to be particularly important, it has become the second most important social platform after YouTube to influence users to add a new product to their skincare routine. For general online beauty information, Gen Z look to YouTube first, followed by TikTok, and then Instagram. Online reviews were cited as the main influence on buying decisions, followed by influencer tutorials in second and friends and family as third. Less than 10% of Gen Z respondents said that television influences their purchasing decisions.

According to Mansour, the dominance of mass brands doesn’t mean premium labels can’t also resonate with Gen Z. “Price is always a factor to consider, but when you shoot the things we know how to make a move Generation Z, that is, creativity, online reviews and creators supporting a product, price is no longer as big a barrier as it used to be.

MECCA Founder Jo Horgan on the Changing Face of Beauty: “I wanted to turn the industry upside down”

Way of life

When MECCA founder Jo Horgan opened her first store at age 29, she had no idea there would one day be over 100 stores in Australasia. Photo / Supplied

Beauty retailers like MECCA have helped revolutionize the way we think about beauty today. As her new New Zealand store opens in Sylvia Park, founder Jo Horgan reflects on how the industry has evolved to keep pace with evolving beauty ideals.

She chats with Bethany Reitsma about the evolution towards more accessible makeup, how Covid-19 has affected the industry, and beauty trends we can expect to see in the future.

When Jo Horgan opened the first MECCA store in 1997 in South Yarra, Melbourne, the 29-year-old had no idea the brand would expand into more than 100 stores in New Zealand and Australia.

A store in Ponsonby, Auckland was the brand’s first foray outside Australia, opening in 2007. Branches in Wellington, Newmarket and Christchurch quickly followed.

Horgan’s goal was simple: to bring the best beauty brands home to the consumer. And that has helped make beauty more accessible to New Zealanders who wear makeup.

Walking into a MECCA store is a far cry from the intimidating department store beauty counters, all locked cabinets, and dizzying mirrors.

“I found the traditional beauty experience of department stores, where you went from one big brand counter to another, too overwhelming,” says Horgan. “I wanted to try an approach where we could provide independent advice across brands.”

Yes, MECCA offers premium brands like Tom Ford and Yves Saint Laurent, but you can also find your loyal NARS and Too Faced here. The house brands Mecca Max and Mecca Cosmetica are offered at an even more affordable price.

It is this quality of every girl (and boy) that appeals to Kiwi buyers. Whether it’s skincare, makeup, perfume or candles, there is something for every taste and budget. We no longer have to go online to find beauty products that we have seen on our favorite beauty bloggers in the UK and US.

“Accessibility is also about information and education,” Horgan told the Herald. “Everything we do aims to demystify the beauty experience, brands, products and ingredients.

“From the start, my vision was that we were going to democratize beauty. I wanted to shake up the industry, the beauty culture of the time, because I felt that all the power lay with the brands and the retailers, and not with the customers.

A new multi-level store has just opened in Auckland's Sylvia Park shopping center.  Photo / Supplied
A new multi-level store has just opened in Auckland’s Sylvia Park shopping center. Photo / Supplied

But it’s not just accessibility and affordability that we’re looking for at the makeup counter in 2021. Clean beauty and well-being have become more important than ever. A recent American study discovered that more than half of beauty products contain toxic chemicals ‘forever’ that impact our health and the environment, and this has sparked calls to regulate the makeup industry in New Zealand .

The Covid-19 pandemic has also played a role in forcing us to rethink how we access and consume these products, and how they affect our overall health and well-being.

“Personal care is an important part of beauty, and in recent years we have seen a real blurring of the lines between beauty and wellness,” said the beauty manager.

The pandemic has made beauty treatments and home routines a necessity – but now more and more of us are choosing them, she observes.

“Skincare has become increasingly popular with clients who are creating new rituals and routines while testing devices to recreate the results of professional facials at home.

“It’s really forced retailers to innovate at a much faster pace, especially in the digital space and now that virtual services and live experiences have been introduced, they’re definitely here to stay. pandemic silver lining. “

The beauty industry is constantly evolving, but that’s what Horgan loves about it – and that’s what keeps Kiwis coming back time and time again.

Victoria’s Secret inclusive rebranding faces body image backlash

Victoria’s Secret brand overhaul replacing angel-winged models with women of varying shapes and sizes is a necessary and expected step towards bodily inclusion, says professor of applied psychology Rachel Rodgers-but the lingerie giant still has a long way to go.

Rodgers studies body confidence and the corrosive impact of unrealistic and idealized images at Northeastern’s Applied Psychology Program for Food and Appearance Research.

Left to right: Associate Professor Yakov Bart, Research Professor Joseph J. Riesman of the D’Amore-McKim School of Business in Northeastern and Associate Professor Rachel Rodgers of Bouvé College of Health Sciences in Northeastern. Photos by Matthew Modoono and Adam Glanzman / Northeastern University

Although Victoria’s Secret has hired football star Megan Rapinoe, size 14 model Paloma Elesser and actress Priyanka Chopra to serve as inspiring figureheads, Rodgers says the brand still perpetuates misogynistic and harmful standards.

“These women are always horribly attractive,” says Rodgers after reviewing several images of the new inclusive campaign.

The reboot comes after Victoria’s Secret faced off plummeting sales and profits in 2019 and 2020, as the company’s hypersexualized models and lack of plus size have become obsolete in the #MeToo era. Meanwhile, lingerie competitors like Aerie saw their sales increase after presenting positive body messages and models of varying sizes without an airbrush.

“The change they’re making is what people call ’empowerment advertising.’ There was this shift from advertising through a deficit lens, where you try to persuade someone that buying your product is going to fix their life and make them look like your role model, towards a focus on values ​​”, explains Rodgers.

Rodgers worked on several studies indicating that digitally altered and enhanced photos featuring slim body ideals directly harm self-esteem and self-image, especially among teens and women. Initiatives like Aerie’s, Rodgers found, at least blunt nefarious comparisons which can lead to depression and eating disorders.

Images of Victoria’s Secret models flaunting a new maternity line are also disturbing, Rodgers says.

“Most pregnant women’s bodies don’t look like this. The image has been sexualized and stylized and designed to look like that, ”Rodgers says.

“It plays on these new pressures that we know are happening around women during pregnancy. It was a protected period in terms of the pressures around appearance, a period when women could focus on functionality and the growth of a human being. And now that’s no longer the case, ”she said.

Rodgers isn’t the brand’s only critic. Victoria’s Secret parent company L Brands scored 17 out of 100 points in a Gender benchmark 2021 published June 29. The World Benchmarking Alliance, an organization founded in part by the United Nations Foundation to drive sustainability and inclusion in business, assessed 35 of the world’s largest apparel companies on gender equality and empowerment of people. women. Companies like Gap and The North Face lead the list with just over 50 points.

One of the most successful positive body campaigns came from CVS Pharmacy in 2018, Rodgers says. They have asked beauty brands on their shelves to feature unmodified photos in their in-store advertising by 2020.

“Their hope was that it would give brands a chance to stop photoshop, and they were largely successful,” said Rodgers.

The success of Victoria’s Secret depends on several factors, says Yakov Bart, associate professor of marketing.

“I guess it’s better late than never,” Bart said. “The problem is how to gain the consumer’s confidence that he is making real changes and that these new values ​​are not just a facade? “

It helps that the rebranding includes hiring a predominantly female board of directors and launching initiatives focused on women’s issues like breast cancer research, Bart says.

Rodgers hopes the changes are just the start when it comes to reducing the company’s focus on an idealized female image.

“Very good things came out of it. There is a little more diversity in appearance. We see people who are diverse in a number of dimensions and that increases representation, ”says Rodgers. “This must continue. “

For media inquiries, please contact [email protected].

Jeffree Star on his Beauty Business: “I’m Irrevocable” – Glossy

One of YouTube’s most subscribed beauty influencers, Jeffree Star has never been one to avoid controversy. But after the loss of a major brand partner and his followers in 2020, he’s back in the public eye with the promise of remaining drama-free.

Progressing in recovery from a serious car crash in April in his future permanent home state of Wyoming, the mega-influencer took to the media last month to discuss his beauty brand’s Pride initiative. Jeffree Star Cosmetics donates $ 25,000 plus part of the sales of his Rainbow collection to TheOD Foundation, a non-profit association LGBTQ + people in the criminal justice system.

Over the past year, Star and her eponymous beauty brand have made headlines less for CSR initiatives and more for many controversies. In July 2020, Jeffree Star Cosmetics lost its partnership with Morphe. The split came after several other beauty influencers severed ties with Morphe, with some saying openly and others implicitly that they were doing so in response to allegations of racism made about Star. Their decision to cut ties came shortly after he became involved with another set of influencers. “Dramageddon“which led to the demonetization of her beauty collaboration partner Shane Dawson. December 2020, a Business Insider report unearthed documents indicating that a Jeffree Star Cosmetics executive paid a sexual assault accuser $ 45,000 to withdraw his statement against him. Star declined to comment.

After a year of less frequent posting to YouTube, Star is planning a fresh start of sorts. In June, he announced in a YouTube video his next move from Los Angeles to Wyoming. He also said his days of participating in the “drama” were over and he had recently started therapy. He plans to resume his YouTube posting schedule once a week.

The move will take place in mid-July, after the sale of its 20,000 square foot, $ 20 million Hidden Hills mansion. According to Star, traveling there with his seven Pomeranians requires a private flight. “They have their own nanny and their own security.”

In Wyoming, Star is starting a distribution company in Casper called Scorpio Logistics, a “sister company” to its Killer Merch distribution center in Los Angeles. The Wyoming space manages the realization of its Star Lounge product brand and for local Wyoming businesses. While Killer Merch works with other top YouTubers, customers in Wyoming have “asked to be anonymous,” he said, because “Wyoming is very small and they like to be left alone.”

Jeffree Star Cosmetics and Killer Merch, meanwhile, will remain in their five warehouses in Chatsworth, Calif., Which have 125 employees. Local news from Wyoming report said the companies Jeffree Star Cosmetics, Inc. and Jeffree Star Pets, LLC have both been registered with the Wyoming Secretary of State, with their primary locations still listed as Chatsworth.

While Star wants to avoid drama these days, he hasn’t been totally silent about his major split from Morphe. He recently tweeted that Morphe had “betrayed” him and that he would make a video on the subject. He has since changed his mind about a revealing video.

“I decided not to make a video because most of the time, when I dive into a subject, it becomes transformed into something it is not, ”he said. He said his “betrayed” tweet referred to the appearance of the products at TJ Maxx’s UK subsidiary, TK Maxx in the UK.

“They didn’t have permission, but in our agreement they could do it,” he said. “I don’t think that’s a negative, it was just shocking that there was no communication and then our products appeared in TK Maxx. I don’t have a problem with that, of course. They had to do what they had to do with their stock. I just had no communication with them.

Regarding the separation of his brand from Morphe last year, he said: “I have made amends; I don’t think this is the right decision. While Morphe did not say why she cut ties with him, the decision came eight days after beauty influencers including Jackie Aina and Alissa Ashley ended their partnerships with Morphe in July 2020. While Aina didn’t mention Star by name, she tweeted, “I refuse to align with a company that continues to retail racist anti-black beauty brands. Star had previously publicly tweeted attacks against Aina in 2017, after stating in a YouTube video that she would not support her brand due to videos of him using racial slurs during the MySpace days. In 2018, she tweeted a declaration that said, “I have not and will not excuse his blatantly racist behavior.”

His criticism of Aina involved calling her a “rat”, insult he also used in the past to the beauty influencer Shayla Mitchell. Users online pointed out that he had only used this particular insult towards black women. Asked about it, he said it had “nothing to do with race.”

Star has posted several videos of apologies for her past behavior, including one last month that apologized for her involvement in the drama. But he confirmed that he had not contacted Aina directly to apologize. “I don’t speak to anyone in the beauty community,” he said. “I made my peace with it all, and honestly I don’t think about it.”

From Star’s perspective on the Morphe split, “everything online was just too intense and the investors felt that maybe I was a cowardly gun, and they felt the need to step back.” He added that the brand had previously stayed with him through “the ups and downs of many online dramas and controversies.

“I really thought we were going to be partners forever,” he said. “The two owners who owned it, Linda and Chris [Tawil], sold to a company of old men in the office in costume, and they made a reckless decision that day. They gave us no notice and no conversation, and our relationship unfortunately broke down. Morphe had sold a controlling stake in the company to private equity firm General Atlantic in 2019.

Morphe had been the channel for about 22% of the brand’s wholesale sales, according to Star. The split caused sales to drop by “a bit percentage,” Star said, but he did not disclose the number. “It didn’t change your life; our brand has not seen much change. It was just disappointing to see how things turned out. DTC e-commerce is the brand’s primary channel, and it’s also stocked at Beautylish in the United States. New Zealand.

In 2020, sales for Jeffree Star Cosmetics were “pretty consistent,” Star said. He did not elaborate on sales figures, saying, “I sometimes like being a question mark.” But he noted that the brand’s lipstick sales grew 400% in 2021. The brand’s Velor liquid lipstick is its number one SKU.

For his total revenue from his businesses as well as YouTube ads, Star said “2020 is really good for me”. Although he did not disclose his total income, Forbes ranked him as the 10th highest-paid YouTuber of 2020, believing he made $ 15 million. He noted that last year’s revenue “was not at all as large as in 2019,” but said he expects more YouTube revenue this year. “I took so many breaks last year. I was definitely not consistent.

Star estimates that Jeffree Star Cosmetics is worth $ 1 billion. Regarding rumors about past acquisition efforts, “I definitely had a meeting with Estée Lauder [years ago],” he said. “[But] the company is too big, and when a lot of brands sometimes sell, their formulas are shortened. The vision is obscured the wrong way. It wasn’t for me.

Star “has lost millions of followers” following last year’s controversies, which he described as “the cancellation of culture at its highest level.” But 16.4 million YouTube users remained subscribed to its channel, ranking it third among beauty YouTubers in terms of subscribers. It follows (now demonetized) James Charles and Yuya (Mariand Castrejón Castañeda).

“The Star family are very loyal,” he said, referring to his fans. He added that he did not consider himself “canceled”. Besides keeping the fans out, “I still get PR from most of the big beauty brands,” he said.

“Being canceled means someone should go away forever because they’re the worst person on the planet, so I have absolutely no connection with that,” he said. “I think I’m irresistible, and the term is so overkill.”

Coty Announces Relaunch of Kylie Cosmetics with New Improved Clean and Vegan Formulas


NEW YORK–(COMMERCIAL THREAD) – Coty Inc. (NYSE: COTY) announces the relaunch of Kylie Cosmetics with new improved, clean and vegan formulas, as well as renewed packaging. Consumers will now be able to purchase the brand worldwide from select retailers and a new direct-to-consumer website launched on July 15 that provides for the first time access to the cosmetics and skin care brands of Kylie.

“I’m so proud to relaunch Kylie Cosmetics with all the new clean and vegan formulas,” Kylie Jenner said. “Innovation has come a long way in recent years. When creating this line, it was so important to me to commit to using clean ingredients at all levels, but never to sacrifice performance. My new lip kit has an 8 hour wear and is so comfortable on the lips, and all of my new formulas are amazing. I’m glad everyone is trying the new products.

Kylie Jenner originally got into her beauty business in 2015 with the launch of Kylie Lip Kits – a collection of three liquid lipsticks with matching lip pencils in a ready-made kit. Since then, Kylie has expanded her beauty empire across multiple categories, launched her skincare line, Kylie Skin, and grown her cosmetics brand to become the world’s most followed beauty brand, with its collections. unique annuals and frequent online sales. .

Today, Kylie and COTY continue to expand their beauty empire with new, improved, clean, vegan formulas without compromising high performance, high pigments and long-lasting color. These updated formulas were created without animal oils, parabens or gluten, along with a long list of over 1,600 other potentially harmful and irritating ingredients. All products have been formulated with carefully selected ingredients that help improve and support the healthy appearance of the skin.

“We are thrilled to relaunch Kylie Cosmetics with a reformulated line that is truly on the cutting edge of everything Gen Z wants,” said Sue Y. Nabi, CEO of Coty. “Kylie Cosmetics is followed by millions of people around the world. Our new online platform, along with select retailers, allow consumers to shop for their entire beauty routine in one place, from cleanser and moisturizer to highlighter or lipstick.

The new version of Kylie Cosmetics has obtained strong consumer test results to confirm its effectiveness. The new and improved formula of the matte liquid lipstick is long lasting with an 8 hour wear time *, while the new lip liner is waterproof ** and long lasting for up to 24 hours *. In an additional consumer test of the new Pressed Powder Blush, 100% said it was comfortable to wear and did not dry out the skin ***. Included in this relaunch is Kylie Cosmetics’ latest innovation of the Kyliner Gel Pencil – Kylie’s secret to creating her ultra-defined eyeliner looks. Available in 15 waterproof shades and two finishes, this ultra-creamy and ultra-slippery formula allows for a perfect application in just one pass. You can find more information on all consumer test results at KylieCosmetics.com.

This launch will be the first time that Kylie Cosmetics will be available to buy in-store worldwide from select retail partners including Harrods and Selfridges in the UK, Douglas in Europe and Mecca in Australia. In the United States, the brand will relaunch with the new line in Ulta Beauty stores in August.

The new Direct-to-Consumer (DTC) website will launch on July 15, 2021 and will be the first time consumers will be able to purchase both Kylie Skin and Kylie Cosmetics in one place. The site will be the first destination for all new product launches and collection drops and will also feature new educational content and shoppable selections of Kylie’s favorite products.

Links to the DTC websites below:

Social media:

About Coty Inc.

Coty is one of the world’s largest beauty companies with an iconic portfolio of fragrance, color cosmetics, and skin and body care brands. Coty is the world leader in perfumes and number three in color cosmetics. Coty’s products are sold in over 150 countries around the world. Coty and its brands are involved in various social causes and seek to minimize their impact on the environment. For more information on Coty Inc., please visit www.coty.com.

About Kylie Cosmetics and Kylie Skin

Inspired by her love for makeup and her passion for business, Kylie launched her cosmetics brand, Kylie Cosmetics in November 2015. The first product, the Kylie Lip Kit, sold out in less than a minute and the concept Kylie’s direct retail has turned the beauty industry upside down. . Its e-commerce site KylieCosmetics.com is today one of the most successful online stores in the world and in March 2019, Kylie Cosmetics was recognized by Fast Company as one of the “50 most innovative companies in the world. For “authentically connecting to a generation.” In May 2019, Kylie launched her skincare brand, Kylie Skin, offering cruelty-free, vegan, gluten-free, paraben-free, sulfate-free and suitable for all skin types. In 2020, Coty acquired 51% of Kylie’s beauty brands with a focus on co-building and growing the beauty business into a powerful global brand. In July 2021, Kylie announced the relaunch of Kylie Cosmetics as clean, vegan products, with global availability for the first time through select brick and mortar retailers such as Harrods and Selfridges in the UK, Douglas in Europe and Mecca in Au stralie with a new Direct Consumer Website where consumers can purchase both Kylie Skin and Kylie Cosmetics.

Results of consumer complaints:

* Instrumental test (evaluation of the hold of a make-up product) carried out on 20 women

** Instrumental test (evaluation of the “water resistance” of a make-up product) carried out on 20 women

*** Consumer acceptance test carried out on 50 women between 18 and 40 years old, current blush users. Use of the product for 1 week.


8 young South Africans who kill him in the beauty industry

South Africa may have a high youth unemployment rate, but there are still those who are trying to bridge the gap by creating beauty brands.

The beauty industry is becoming more and more diversified.

After years of being ignored by the big beauty and skincare brands, black women have decided to take matters into their own hands.

In recent years, there has been an increase in beauty brands in South Africa, where we have seen a growing number of young South African beauty entrepreneurs inventing it.

So, to close Youth Month, we celebrate the young change makers in the beauty industry.

Mbali Sebapu

Mbali Sebapu. Image: Supplied

Sebapu, from Soshanguve, worked for the South African National Defense Force before launching his cosmetics brand, Hermosa Flor.

The brand’s name means beautiful flower in Spanish was inspired by its name, Mbalenhle.

Sebapu, who has always loved makeup, said her beauty journey began while she was still in elementary school, where she entered beauty pageants.

“I loved getting my makeup done for these competitions. Although this is where the love for beauty started, I started to fully embrace it in high school, ”she told lifestyle digimag, The Throne.

Since the brand’s inception in 2019, Sebapu has launched a wide range of products, including lipsticks, eyeshadow palettes, makeup brushes, facial cleansers, serums and, more recently, cosmetics. eyelashes.

Boity Thulo

Boity. Image: Instagram

Boity Thulo went from being a TV presenter and rapper to that of a budding beauty mogul.

In 2020, she partnered with Halo Heritage, a company that makes natural hair and fragrance products, to launch a hair care line and fragrance.

Thulo first launched Boity Pink Sapphire Eau de Parfum, which was later followed by eight hair products under its brand.

Speaking of her products, she said that she always dreamed of having her line of perfumes. “It has always been a lifelong dream to create a line of perfumes and hair care products that truly represent African women.

Now more than ever, black African women are creating a unique identity and playing increasingly important roles in almost every aspect of life in Africa, from government to business and more.

Creating a brand specifically designed for powerful modern African women made this collaboration with Halo Heritage a natural fit, ”she said.

Masego Kunupi

Masego Kunupi. Photo: Instagram

Kunupi, one of the pioneering women in the beauty industry, has franchised her cosmetics brand, Chique Beauty, in the South African provinces.

To celebrate 10 years in the beauty industry, Kunupi recently launched 12 Chique Beauty franchises.

Her decision to expand her brand was inspired by the gap she saw in the beauty industry.

In this capacity, she then created employment opportunities for young people in South Africa. “I have already built an established brand.

So I thought, why not empower these young women who want to start their own businesses, ”Kunupi said.

Chique beauty products by Masego Kunupi. Picture: Supplied.

Nomfundo Njibe

Founder of Chick Cosmetics, Njibe has always loved beauty from a young age. As a child, she loved to play with her mother’s makeup and dress up with her peers.

She launched her brand in 2018 after losing her makeup brand during a short stay in London.

“I had to buy new essential beauty products. Coming from South Africa, I had never seen so many beauty retailers selling all the affordable independent brand products I knew on the internet and in magazines.

“Being a curious cat at heart, I started to research and learn more about this independent beauty industry that I wanted to be a part of.

“The rise of brands on Instagram fueled my passion to launch Chick Cosmetics,” she said in an interview with Digital Beauty.

The new Pastel Dreams eyeshadow palette from Chick Cosmetics. Photo: Jessica Notelo.

Amanda du Pont

Live. Photo: Instagram

“Skeem Saam” actress Amanda du Pont has also entered the beauty industry by launching a vegan skincare line, Lelive.

Pronounced leh-lee-veh, the vegan skincare line made with 95% natural ingredients was launched in April this year.

The name was inspired by the model’s unofficial Swati name meaning ‘of the nation or the world’.

Du Pont added that what makes his products unique is that they are unisex. “We thought it was important for us to create a skin care line that wasn’t marketed specifically for all genders, but rather focused on how your skin feels and what it needs most.” , she said.

Amanda Manku

Actress and sports presenter Manku has also launched a line of fragrances. Manku, who plays the character of Lizzy Thobagkale on Skeem Saam launched Amascent Fragrances in May as she mourned the passing of her grandmother.

Speaking to Instagram, she said: “I am so excited to finally take this step in my baby’s growth. @Amascent is a concept that was born in 2017 after I had my bundle of joy in order to helping those who wanted to have extra income and of course those who like to smell good. @amascent we have a variety of men’s and women’s fragrances inspired by some of your popular fragrances.

Amascent Perfumes by Amanda Manku. Photo: Instagram / @ amascent

Vuyi Zondi

Zondi, a management consultant by profession, launched her natural skin care brand Corium Naturals by creating skin care essences for herself and her close friends. After receiving good feedback, she then started to research natural skin care and traditional skin care practices of Africans and Indians.

To create its unique products, Zondi sources its raw materials from Africa. For example, its African black soaps are imported from Ghana and are approved by the Ghanaian Standards Board.

About her brand, she said: “Our brand is built on the hallmarks of simplicity, purity and credibility.

“The natural skin care solutions we offer are natural and botanical. In other words, every ingredient in our products comes from nature, and wherever possible, in its most raw and natural state.

“Our recipes are inspired by traditional African, Himalayan and Ayurvedic beauty practices. “

Serums from Corium Naturals. Photo: Instagram / @ coriumskincare

Lea Botha

Botha, the owner of Le Naturel, took inspiration from the native medicinal plants of South Africa to create her line of luxury natural products with these unique native oils.

Handcrafted in Franschhoek, Western Cape, Le Naturel products are rich, advanced natural skin care blends with organic and herbaceous ingredients used to make everything from bath oil to shampoo.

“I am an entrepreneur at heart. I like to empower people, learn new skills and develop the community around me and share good vibes, ”Botha said.

Le Naturel products. Picture: Supplied.

Music meets makeup to set the mood: elf Cosmetics presents the electric vibe

OAKLAND, Calif .– (COMMERCIAL THREAD) – elf Cosmetics launches its new limited edition Electric Mood collection, born out of Beautyscape, the annual elf competition that gives rising beauty stars a unique chance to help create an original beauty collection.

In this year’s competition, elf teamed up with musical artists, Tove Lo, Pitizion and Tiana Major9, who are each the inspiration for one of three Electric Mood collections. Continuing Elf’s ongoing commitment to inspiring generations of passionate young people to be strong, smart and daring, Girls Inc. has also played a role in Beautyscape – of which three alumni, Nina Ho, Joleena Mundy and Aryana Richardson, were selected. to participate in the creation of the beauty collection. elf announced the winners last October, @karolscorner, @emilyannecarden and @the_brooksbrother, which were selected by a panel of judges and the elven social community.

“Beautyscape was born from elf’s goal of empowering others and encouraging self-expression,” said Kory Marchisotto, CMO, elf Beauty. “Remixing the competition this year with UMGB and Girls Inc. to force multiplication was really inspiring. The connection between the artists, award winners and alumni was instant and beautiful – and you can see the magic in all three collections. ”

COME TOGETHER

To immerse themselves in product development and innovation at elf, the Beautyscape winners and Girls Inc. alumni began their journey by participating in innovation classes followed by experiential classes to engage, inspire and reflect on the art of everything around them – from a virtual cooking class to a high energy fitness class to a makeup class with a famous makeup artist. The final stop was the Beautyscape winners and Girls Inc. alumni working with the elves team and UMGB artists on the makeup collection.

PRESENTATION OF ELECTRIC MOOD

Discover unique self-expression and style of every UMGB artist in every Electric Mood series. Give it up for Electric Mood!

# 1 – Inspired by: Grammy and Golden Globe nominated Swedish singer and songwriter Tove Lo

The atmosphere: Glitter meets rock and roll.

Range :

  • Disco Glitz Eyebrow & Eye Kit / $ 18

    Dazzle yourself with this universal glitter paste for eyes and body. It comes with a double-ended applicator and a brush.
  • Moisturizing Balm / $ 10

    Infused with jojoba oil and vegan collagen, this soothing balm hydrates and provides a sheer veil of color.
  • Glassy Skin Balm / $ 8

    Step out in this translucent balm formula, which produces a stunning glass skin effect. It is perfect for all skin tones.
  • Electric Mood Brush Set / $ 15

    A set of four limited edition brushes and sponges designed to complement the Electric Mood collection.

# 2 – Inspired by: Tiana Major, forward-looking R&B, soul and hip-hop artist9

The atmosphere: The vibrant color becomes graphic.

Range :

  • Feeling Lucky Eyeshadow Palette / $ 16

    Immerse yourself in these creamy, highly pigmented formulas. Choose from matte, shimmer and metallic finishes in 18 shades.
  • Lip duo / $ 12

    Make creases with this high gloss lip gloss and lip liner duo. Each is infused with coconut oil and shea butter for kissable lips.
  • Illuminating Elixir / $ 14

    Hyaluronic Acid & Jojoba Oil Infused 2-in1 Multi-tasking Facial Concentrate promotes a hydrated, natural glow.

# 3 – Inspired by: Colombian singer and songwriter Superstar Pitizion

The atmosphere: South of the border, tanned skin with a bold lip.

Range :

  • Duo of shadow pencils / $ 12

    Eyes have it with this pair of creamy, mixable shadows. Both are durable, stain and wrinkle resistant.
  • Sheer Slick Plumping / $ 7

    Temperatures will rise when you apply this light cherry-colored lipstick. You get a rich wash of color with a soft texture.
  • Quad Ground Face Cream / $ 12

    Glow comes with this collection of cream blush, bronzer and highlighter. The finish is your skin but better.

As a special reminder, artists Tove Lo, Pitizion and Tiana Major9 have each remixed a song inspired by their beauty collection and musical style that will be available on Spotify. The Beautyscape remixes of “Lucky” by Tiana Major9 and Pitizion + Adso Alejandro “Apatía” will be available from July 2nd. Tove Lo’s “Cool Girl” (The Beautyscape Remix) will be available on Spotify starting July 9.

ELECTRIC MOOD x DROPSHOP

Early access via DROPSHOP by Afterpay

Consumers will have early access to purchase the Electric Mood Collection through The DROPSHOP by Afterpay, a new Afterpay platform that unlocks exclusive access to limited edition products, offers and experiences. Live today, June 29 at 9 a.m. EST, shop at elfcosmetics.com and check out using Afterpay to get exclusive first access to the collection. DROPSHOP by Afterpay will give shoppers instant access with the ability to use their own money and pay over time. Consumers will also be able to virtually try products from each of the music-inspired Electric Mood Collection sets, via individual Snapchat augmented reality filters through Wednesday, June 30.

General access to the collection begins July 1 at elfcosmetics.com, target.com and Target stores.

About elf Cosmetics:

Since 2004, elf Cosmetics has made the best of beauty accessible to all eyes, lips and faces. We manufacture high quality, prestige inspired cosmetics and skin care products at an extraordinary price and pride ourselves on being 100% vegan and cruelty-free. As one of the first online beauty brands, elf continues to attract a very engaged audience and to set benchmarks with new digital platforms. Our brand is widely available at major retailers such as Target, Walmart, and Ulta Beauty, and has a growing international presence. Learn more by visiting www.elfcosmetics.com

About the after-payment

Afterpay Limited (ASX: APT) is transforming the way we pay by allowing customers to receive products immediately and pay for their purchases in four installments, always without interest. The service is completely free for customers who pay on time – helping people spend responsibly without incurring interest, fees, or extended debt. As of March 2021, Afterpay is offered by nearly 86,000 of the world’s favorite retailers and is used by nearly 15 million active customers worldwide.

Afterpay is currently available in Australia, Canada, New Zealand, United States and United Kingdom, France, Italy and Spain, where it is known as Clearpay. Afterpay’s mission is to propel an economy in which everyone wins.

Inside Glossier’s International Expansion Strategy | News and analyzes

NEW YORK, United States – A 23-year-old French student, Marianne Bijaoui, sent out a carefully crafted tweet – gif included – this week aimed at one of her favorite beauty brands, begging for a clue as to when the international delivery will open in her country. She managed to try her products by shipping the orders to a letterbox in the UK and having them sent to Paris. “@Glossier if another product comes out before you start shipping to France I will die,” she wrote. “PLS gives us a hint. “

She just has to hold out for a few months. The American skin care and makeup brand is counting on pent-up demand from women like Bijaoui as it prepares to start selling its Lash Slick mascaras, Cloud Paint blushes and the rest of its line in four more country this year.

Shipping to Ireland began on Tuesday and will expand to Sweden in June, Denmark in August and France in October, according to a source familiar with the expansion efforts. Germany is scheduled for 2019. The brand, which was launched by the founder and managing director Emilie weiss in the United States in 2014, entered Canada and the United Kingdom last year.

Glossier is going global at an unusually fast pace for a brand aimed directly at consumers. The strategy centers on rapidly establishing and growing a community of engaged followers, much like the one that has developed over the past four years in the United States, making Glossier attractive to investors. The company has raised over $ 86 million to date. Glossier’s most engaged consumers have become powerful ambassadors. Some are unpaid, while more than 500 “representatives” are rewarded with cash and purchase credits. The word-of-mouth strategy has made it possible to reduce promotion costs when entering new territories.

The company is laying the groundwork in its four new markets by repeating proven methods in the UK. Glossier’s Global Marketing Director, Sarah Hudson, searches her Instagram followers for “hyper-engaged community members” who are clearly fans. Perhaps they visited the New York showroom, its first outlet which opened in December 2016, or found a way to smuggle goods into their country. (A second outlet opened in Los Angeles on Tuesday.)

Once identified, Hudson and his team personally meet this core group, which in the UK started with around 50 people and has since grown to around 150. The Glossier team take them to lunch and dinner or have a drink in their pub. local.

“They’re not influencers, but we treat them like influencers,” says Hudson, stressing the importance of meeting these followers face-to-face in the months leading up to international openings.

It’s a strategy that Glossier says has paid off in the UK, helping to attract more than 10,000 visitors in one week to a pop-up store in London last October. UK sales are expected to exceed $ 10 million in the first year, COO Henry Davis told BoF. Although Glossier does not publish revenue figures, sources in the market estimate that it reached around $ 50 million in annual sales in 2017.

Glossier raised an additional $ 52 million in a Series C round in February, and a $ 24 million Series B round in 2016 was specifically earmarked in support of international plans. The company plans to use a warehouse it opened in the UK last year as a European shipping hub until it can add another distribution center on the continent later this year, Davis said. Its London office will also be the base for the continent.

The upcoming international launches of Glossier, however, will bring new challenges. The British and Canadian beauty markets share many traits with the United States, including language, shipping preferences, and e-commerce penetration. France, Sweden and Denmark have their own beauty regulations and cultures; in France, for example, pharmacies are the benchmark for skin care.

Direct-to-consumer businesses like Glossier are able to expand rapidly into new countries because they don’t depend on physical stores to drive sales, says Rob Keve, CEO and co-founder of Flow, a cross-border e-commerce Plate -form. In contrast, when Toronto-based MAC Cosmetics was sold to Estée Lauder in 1998, the conglomerate’s global logistics network and marketing strength were motivators.

Glossier’s attractive visual identity and savvy social media presence set it apart from its competitors. Thousands of customers regularly review online, post images of its products and identify the brand on Instagram. The company says three-quarters of new customers come to Glossier through peer-to-peer marketing and other organic channels.

It is rare for small beauty brands to invest in warehouses full of inventory in multiple countries, as Glossier does. Many choose to sell through online marketplaces, local retailers, or simply ship from the United States first. While these methods are cheaper, brands have less control over the consumer experience and may struggle to build local communities of loyal customers.

“Our proposition to the customer goes far beyond product availability,” says Davis. “It’s inclusion, community experience, an actor status in Glossier. In order for us to be able to offer these things to customers in other territories, we have to be on the ground and engage with people. “

Our proposition to the customer is much more than product availability.

Despite this, the company is not changing its current product line or brand identity to suit local markets, says Hudson. “People want the Glossier they’ve come to know and love on the Internet.” (Some product names will however be translated in France.)

Glossier’s point of view is strong enough that he doesn’t need to adapt his products and strategy to different markets, says Ransley Carpio, former director of L Catterton who now works with prestigious international beauty lines. and high-end that extend to the United States. He says Glossier “almost creates a market before you even enter it” through his social media channels.

For French student Bijaoui – who, in addition to getting goods shipped from the UK, also picked what she could from Glossier’s Colette pop-up last fall before it sold out – the launch could not come soon enough. “I feel like people outside of France have this idea of ​​what the standard French woman looks like,” she told BoF, describing Glossier as something refreshing. “[It’s like] your cool best friend.

Editor’s Note: This article was revised on May 17, 2018. A previous version of this article indicated that Glossier will be launched in Denmark in June. This is a mistake. The brand will enter Denmark in August.

Related Articles:

Make the customer part of your brand, says Emily Weiss of Glossier

The community is at the heart of new generation brands

Beauty and personal care grocery aisles are filled with opportunities

Beauty and personal care products have never been grocers’ stronghold. As sales accelerate in retail channels and new lines of celebrities like Lady Gaga generate considerable buzz, some players are taking another look.

Albertsons, Whole Foods, Wegmans and Trader Joe’s have recently expanded their stock and experimented with new ranges. Private label also offers the opportunity to develop sales with loyal customers, particularly in the field of beauty and 100% natural skin care.

But with so many strong competitors, including online sellers, analysts agree that grocers need to think outside the box and offer shoppers something more.

Hana Ben-shabat, a management consultant and advisor for beauty brands, told Grocery Dive that she believes the only way grocers can be successful is to carefully analyze their customers and determine if their business has the credibility to deliver high margin beauty and personal care products. Whole Foods, she said, is well known for selling organic, natural, and health-related products. So it was a natural progression for the grocer to also sell natural and organic beauty and skin care products.

“Whatever products you choose to sell, they must be in line with your overall positioning,” Ben-Shabat said. “You can’t offer very expensive products to customers who are looking for lower prices. ”

Grocers have an advantage over other retailers in that they have high traffic and repeat visitors who will notice new offers and react to promotions, Ben-Shabat said. Merchandising promising items in downtown store aisles or on end caps can generate additional sales and communicate a retailer’s commitment to beauty and personal care.

Krishna Thakker

Ben-Shabat noted that Whole Foods’ health and beauty aisle is wider than its grocery store aisles – a strategy that promotes navigation and looks good, she said. The grocer also offers promotional discounts like his recent Best Beauty Swap, which allows a limited number of customers to bring in their empty beauty and body care products in exchange for a bag full of clean beauty products. Whole Foods also features test products and disposable application tools to allow customers to try products for themselves before purchasing them.

Jason Maehara, head of consumer and retail practices at AT Kearney, noted that retailers often take a piecemeal approach to health and beauty care and fail to form a cohesive offering. Grocers, he said, need to determine a beauty and personal care strategy and make sure it matches their overall grocery positioning.

“The real trick is to see the categories (health, beauty and wellness) through the eyes of the customer and to integrate your offerings as much as possible into a unique and easy-to-access customizable shopping experience – in store and online, ”Maehara told Grocery Dive in an email.

Citing data from Nielsen, Maehara noted that sales of health care and beauty in food, drugstore and mass stores rose 1.5% in 2018, while general merchandise overall declined by 1.6%.

Explore new opportunities

A new report from the performance marketing agency Merkle suggests that the tendency to experiential marketing which has paid off for retailers like Ulta Beauty and Sephora is now expanding to other channels. CVS partnership with Glamsquad, for example, allows customers to try different products before purchasing with the help of a Glamsquad member. HEB and ShopRite also have beauty consultants to work with clients.

“If you just have another aisle and don’t try to differentiate yourself or offer something extra, that won’t work.” said Ben-Shabat. “Some stores will have experts who really understand the products. And these people can help customers.”

Private label brands have been an area of ​​interest for grocers, and this often includes skincare selections. Indeed, products like facial cleanser, moisturizer and sunscreen have a high level of loyalty, Ben-Shabat noted. When consumers find a product that is right for them, they often stick with it and are ready to take a special trip.


“If you just have another aisle and don’t try to differentiate yourself or offer something extra, that won’t work.”

Hana Ben Shabat

Beauty brand management consultant and consultant


Wegman deployed organic skincare line in 2015 and has been gradually expanding its selection of skin care products to include facial wipes, facial cleanser, body soap and more. The company has a health and beauty care section as well as end caps placed at the front of its stores to present all of its star brands as well as signage to disseminate sales.

Many retailers outside of the major players stop before offering private label beauty products. But that could change. Last month, Dollar General launched a new 140 SKU line of beauty products called Believe in beauty in 15,400 stores. The line includes foundation, lip and eye products priced at $ 5 or less, and was heavily promoted on Dollar General’s Instagram account.

From March, Albertson tested Beauty in a Blink boxes in select Jewel-Osco stores that included nine new and independent products like Hello and Bausch + Lomb’s cruelty-free toothpaste Lumify eye drops, as well as more common items including Simple, Dove, Maybelline and by Loreal Revitalift. The boxes were selling for $ 7. The retailer told Grocery Dive it was a trial run and the boxes were never restocked.

Trader Joe’s, meanwhile, has just launched new skin care products focused on clean ingredients. Its Ultra Hydrating Moisturizing Gel, priced at $ 9, has been compared to the popular premium cream La Mer, which sells for $ 175.

For grocers who want to get into private label beauty, Ben-shabat recommends getting into makeup or color cosmetics, which experience low loyalty and a high level of customer testing. TThey should also consider focusing on clean beauty, which is the biggest trend in the industry, she said.

Krishna Thakker

Ecommerce gives retailers more freedom to experiment

Bringing new beauty and personal care products to stores can be tricky and may require swapping out basic groceries. But Jacquelyn Cooley, market research analyst at 1010data, said e-commerce opens up the opportunity for grocers to experiment.

With the ‘endless aisle’, grocers don’t have to worry about limited storage space and can carry a wide range of products, ”she said. “They can tap into the luxury / high-end online space because the reward far outweighs the risk. . “

Cooley noted that getting consumers to increase their basket size while shopping for beauty and personal care items is the key to success in online grocery shopping. For example, in the beauty / hair care category last year, the grocery store recorded 7.5% of online sales, up from 4% in 2017, according to 1010 data.

Some online-only grocers like Thrive Market and Brandless have tapped into this market with the sale of makeup wipes, cleansers, lotions, and face creams. Most traditional chains have an e-commerce platform, and a few like Albertsons and Kroger have built direct-to-consumer markets.

Of course, Amazon dominates online sales, which has doubled its health and beauty products. According to eMarketer, Amazon’s health, personal care and beauty reached $ 16 billion in 2018, a 38% increase from 2017. The online retailer recently launched its new exclusive makeup line with scheduled Lady Gaga for Prime Day. It also has its own Belei private label skin care and recently launched a beauty store for professionals.

South Korean beauty stores ‘affected’ by coronavirus pandemic

Cosmetics stores line the streets of Myeong-dong, Seoul. Park Hyun-koo / The Korea Herald / Asia News Network

SEOUL – Street beauty stores were once the symbol of the country’s K beauty boom. Lining the streets of Myeong-dong, South Korea’s most expensive shopping district, franchise beauty stores were once bustling with tourists from Japan and China as well as those back home.

But as tourism has plunged and shopping changed online during the pandemic, it is declining at an alarming level.

“With the absence of foreign tourists since March of last year, almost all other stores appear to be closed in Myeong-dong,” a Nature Republic official said. The company, one of Korea’s once successful “roadside boutique” beauty brands, sells its products through its own franchise network.

“Some of our stores, except the global branch in Myeong-dong, have since been temporarily closed,” the official said, referring to his flagship branch occupying the most expensive retail space in the country. at the entrance to the main street of Myeong-dong.

The brand is closing several of its physical stores in an effort to cut losses and focus on several key locations, the official said.

The number of Nature Republic stores has been declining for some time, from 701 in 2017 to 521 in 2019, according to data from the Fair Trade Commission. The latest data on the number of the 521 stores that survived 2020 was not yet available.

Revenue also followed suit thereafter. Nature Republic posted 109 billion won in global sales in the first three quarters of last year, down nearly 24% from a year ago.

Other road-shop brands like Skin Food and Tony Moly suffered the same fate.

Large cosmetics companies with more diverse sales channels were also no exception to the fallout from the pandemic.

Amorepacific, a K-beauty powerhouse with more than 30 brands such as Sulwhasoo and Laneige, saw the number of its physical stores drop by 661 between late 2018 and August of last year, according to Fair Trade Commission data obtained. by lawmaker Yu Eui-dong.

Broken down by brand, Aritaum saw 306 store closings while Innisfree and Etude had to close 204 and 151 stores, respectively.

“The number of our stores is down due to an industry-wide struggle as well as the challenges our business faces,” said an Amorepacific official. “But the coronavirus pandemic has made matters considerably worse. “

Despite the headwinds, the cosmetics conglomerate has sought to forge ahead by opening “experience-based” branches such as Amore Seongsu, a three-story space that allows customers to try their product lines as well. than attending makeup classes, the official said. .

The cosmetics industry as a whole has suffered as the wearing of masks has hurt demand for makeup products, said Park Jong-dae, analyst at Hana Financial Investment.

“As the wearing of masks has become more common, the demand for makeup products has also plunged, hurting companies, such as Clio Cosmetics and AK Industries, which depend on duty-free stores and physical stores,” he said. he said in a report last month.

To offset the sharp decline in in-person sales, most businesses have turned to e-commerce channels.

Able C&C, the company behind cosmetics brand Missha, launched nunc – an online shopping app – at the start of last year to boost its online presence.

The app has racked up over a million downloads, according to the company, and its Missha-branded products are also sold on other e-commerce platforms such as Auction and Coupang.

Almost 32% of sales of Aritaum, Amorepacific’s multi-brand store franchise, were generated through online channels such as Coupang, while 63% of sales came from its physical stores. Another 5 percent came from the Olive Young drugstore chain during the month of August.

But there was still some good news from the industry, with high-end makeup brands seeing gains last year.

Sales of luxury brands such as MAC Cosmetics and NARS Cosmetics were up 48.4 year-on-year, according to data from SSG.com, an e-commerce platform operated by South Korean retail giant Shinsegae.

LG Household & Health Care defied pessimism in the third quarter of last year. When Amorepacific and Able C&C suffered a 22.4% and 29% drop in sales, respectively, they saw a 5% increase in sales.

“Although consumer spending continues to contract, spending on luxury goods remains strong as shoppers are willing to pay for satisfaction,” said an LG Household & Health Care official.

The company’s premium brands, like Whoo, have contributed to strong business performance both at home and abroad, the official added.

LG H&H’s Whoo and Amorepacific’s Sulwhasoo were among the best-selling Chinese Tmall, operated by the Alibaba Group, during the Singles Day shopping spree in November.

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6 BIPOC beauty products that won the Allure Readers’ Choice awards in 2021

Whenever we get the chance to scream out some of our favorite beauty brands from people of color, we will. Over the years, Seduce readers have turned us on to new beauty businesses we should have on our radar – and for that, we’re grateful. For this year Seduce Readers’ Choice Award, many of you have also shared your favorite products from a few brands owned by Black, Indigenous and People of Color (BIPOC).

Many of this year’s recipients are second and even third time seal recipients. And after hearing the comments of our various Seduce Advice to readers and testing many products ourselves, we fully understand why.

Take for example, Briogeo. The hair care brand – which started with a few recipes that founder’s grandmother Nancy Twine made in her kitchen – has expanded to a full line of products with ingredients that work in a wide range of textures. The brand has won several Readers’ Choice and The best of beauty Award over its seven year history.

The snow is another. The K-beauty brand, launched in 1994, has managed to bring together nearly three decades of passionate moisture lovers – Seduce editors included. The brand’s Water Bank Hydro Essence was one of its first flagship products to give us a glimpse into the highly influential world of Korean skin care.

And on the subject of influence – we don’t even need to dive into Rihanna’s disruptive charge when she launched Beauty Fenty few years ago. Brown skin foundation researchers are eternally grateful.

We know that there are so many other great BIPOC brands worthy of all the accolades, and we hope that as we discover them we can honor them in the same way that we do for these five. -the.

For now, check out the BIPOC brands that won the 2021 Readers’ Choice awards, below.

All products featured on Allure are independently selected by our editors. However, when you buy something through our retail links, we may earn an affiliate commission.

Best New Makeup and Beauty Products of June 2021, Buy Now | Yeah, Ilia, Glossier

With new makeup dropping at sky-high daily rates, we’ve decided to make it easier for you to sort through the selection of the latest pencils, lipsticks, and more. Seduce editors look forward to every new launch and emerging brand to find the stars in bright and shimmering selections every month. Although we have a weakness for our particular favorites, our heart rate increases with each exciting makeup ride. Brands are always drastically expanding their ranges with ingenious formulas, vibrant colors and juicy collaborations – and we’re absolutely here for that.

With each new product, it’s exciting to see what innovations beauty brands come up with to improve a formula or design. You could easily say that makeup is the one thing that is exempt from the mantra “if it ain’t broke, don’t fix it”. This is the exciting part of the ever-expanding market: finding new makeup treasures to help us present our best and truest selves to the world, no matter how colorful or minimalist our favorite looks may be.

As we always do with Hair and skin care, we share the new makeup that falls in june that we recommend that you add to your cart. As the world slowly opens, wear these products with pride on your next (safe and responsible) outing, or just for fun while experimenting at home and attending your millionth Zoom reunion. If you are curious, you can also consult launches last month we still love.

All products featured on Allure are independently selected by our editors. However, when you buy something through our retail links, we may earn an affiliate commission.

Makeup and beauty trends we owe to Drag Queens and the Drag community

Ladies and gentlemen, welcome to the stage… Drag, who has completely conquered the world as we know it.

Thanks to RuPaul and his Emmy Award-winning series RuPaul’s Drag Race, drag queens are now more popular, visible and marketable than ever. Where only a few years ago you could only see queens in gay bars, they are now almost a staple in mainstream media, and probably in the city you live in as well.

While there isn’t just one way for someone to be a drag artist, the art of dragging is inseparable from makeup. There is no better place to see drag’s indelible mark on culture than the aisles of your favorite beauty retailer.

It’s easy to feel like drag was born with the first season of RuPaul’s Drag Race, but gender identity theft has been present in almost every part of recorded human history, including ancient Egypt, China, and Greece. In Shakespearean times, women were not allowed on stage, so men were forced to wear women’s clothes and perform their roles. Even on vaudeville stages, men frequently performed like women.

Dragging is often seen as just men disguising themselves as women, but drag has evolved beyond the idea of ​​female impersonation into larger-than-life characters that transcend and challenge gender, age. and sometimes gravity. RuPaul put it best when he said, “I don’t dress like a woman; I dress like a drag queen!

After more than ten years on the air, RuPaul’s Drag Race introduced a whole generation to not only drag, but the endless possibilities of makeup.

Sherry vine

The evolution of modern drag

Many queens originally had to resort to stage makeup in order to get the vivid and vibrant undertones they needed to help them transform into their drag characters. Today, we are lucky to find what is essentially flirtatious makeup in the aisles of pharmacies.

“I think when dragging became more mainstream people started to really embrace color,” said veteran drag Sherry Vine. “This wasn’t the first time we’ve seen bright, vivid colors in makeup (YSL from the ’70s!), But now you frequently see bright colors of purples, oranges, and pinks – love it!”

With today’s access to YouTube and social media, you’ll be hard pressed to find someone who hasn’t looked for a beauty tutorial on how to put on makeup. But before beauty fans had digital tutorials at their fingertips, queens had to learn from each other in bar back rooms before taking the stage.

“Now we have tutorials on YouTube, but in prehistoric times we learned by watching other people and practicing,” says Sherry. “I remember Candis Cayne teaching me to draw my lips over and over again.”

Drag’s influence on mainstream beauty

Take a look at TV ratings and social media engagement and you’ll see that drag queens have followers that rival pop stars. For this reason, drag techniques are adopted in traditional beauty in both open and subtle ways.

Monét X Change, winner of RuPaul’s Drag Race All Stars Season 4, explains: “Just like fashion, drag is very influential in the beauty industry. I’ve worked with so many designers and makeup artists who say celebrities bring Drag Race photos for inspiration!

Willam, a multi-hyphenated artist who appeared in season four of Drag Race before pursuing her career in television, music, and film – most notably in A Star Is Born alongside Lady Gaga – sees the make up people slip every day. “Women have started wearing a lot more eyelashes now, and I think that’s definitely down to drag queens and showgirls. The everyday woman also wants to feel more glamor in her daily life. “

Peppermint, season nine finalist and the first trans woman to play a role on Broadway, said, “Drag is definitely relevant in modern conventional beauty practices. Theories such as contouring and highlighting have found new meaning in everyday beauty, especially eyelashes and lace wigs.

Willam adds, “Drag has always been at the forefront of pushing the boundaries of what people do with makeup, injectables and head-to-toe imagery. Drag Queens are the pioneers.

Guillaume

Drag & Popular Culture

The drag can be seen throughout contemporary pop culture as often as possible on a gay bar scene: in the outline often referenced on Kim Kardashian, the crease cut on Megan Thee Stallion, the blush draped over Doja Cat, the lip highlighted on Kacey Musgraves.

“I mean the Kardashians and real housewives wear as much as the average drag queen,” Willam says. “Makeup is makeup. Way Bandy and Kevyn Aucoin were doing to models what drag queens have been doing for years. It’s just more evident now with social media and the Internet being the leads instead of just magazine pages.

Drag queen and DragQueenMerch CEO Biblegirl says she sees flirting as more than just makeup. “At the end of the day, I feel like any audience-facing celebrity inherently leans toward drag. Just being ‘turned on’ or externally perceived on a broad, global level is very drags towards me.

The drag and the beauty are not just parallel to each other. Drag increasingly has a direct impact on the beauty industry, with queens being the faces of campaigns, brand collaborations, and even the launch of their own brands.

Drag’s relationship with the beauty industry

What started with RuPaul as the face of MAC’s Viva Glam campaign has opened the door for other queens to follow in his footsteps. Brands like NYX, Lush, Anastasia Beverly Hills, Huda Beauty have all collaborated or featured drag queens in campaigns. Queens like Willam, Kim Chi, Trixie Mattel and Miss Fame have all launched their own successful beauty brands.

Biblegirl even notes that brands have included queens in direct mail and paid product launch media campaigns, as in the case of Sunday Riley, who works with Shea Couleé, Gia Gunn and Gigi Goode. “I think beauty brands are influenced by flirting even outside of makeup and styling. It has also proven to be an effective branding and marketing tool. I would be remiss if I did not recognize the boom in including pickup personalities being the faces of beauty brand launch PR deployments.

While the drag is characterized by a full coverage complexion and thick contours, Gen Z has focused more on “no-makeup makeup,” clean skin, and leaner beauty. Considering that a large portion of the drag audience is now Gen Z, is the clean skin trend ever found in drag? Season eight winner Bob the Drag Queen thinks so. “For sure. There was a big time when drag was influenced by neutrals and browns, and wet hair has been a huge thing for a while. There’s a lot of intersection between the world of la flirtation and beauty.

Slide and influence social media

Thanks to Instagram and YouTube, consumers and influencers now have the power to set trends and dictate what’s cool and relevant, and a queen’s influence is felt as soon as a new photo is posted.

Naomi Smalls, who has appeared in season eight as well as All Star 4, knows firsthand how the social media post can start a new beauty trend. “With the world of social media, there are drag artists who can leave a huge style impact just by posting a selfie. That mug, look, or wig can end up on a mood board for an upcoming pop diva or runway. Everyone wants to be daring when shooting a music video or performing on stage, so it makes sense to pull some drag. “

Naomi Little

Drag & Black Culture

In the same way that drag influences beauty, fashion and pop culture, black culture has been affecting and really creating beauty, fashion and pop culture for even longer. Pop culture constantly steals from black culture, without credit – does drag steal the same from black culture?

“The culture of drag is black culture. I’m a drag queen and I’m black, ”says Bob. “There seems to be this insinuation that homosexuality and black cannot be the same thing. They are not mutually exclusive. Sometimes they are mutual, but not always exclusive. … I think sometimes it’s black culture and drag culture at the same time. Black culture and drag culture are not completely different things.

Monét X Change, who co-hosts a podcast with Bob called Sibling Rivalry, expands on this. “There is a long history of society that appropriates black culture. They tell us not to do it, rip it off us, wear it like a costume, and then they get away with it. It’s a twisted cycle.

If you’re looking for a classic black community trend that has reappeared, let Monet have tea. “The category is: baby hair! I know some who foolishly attribute it to drag culture, but we all know that it is undoubtedly a technique popularized by black and brown communities in the 90s. ”

Drag’s influence on modern makeup

The influence of flirtation on beauty goes even deeper than someone recreating an iconic drag look – it is seen and felt in the techniques we use every day, the products that brands bring to market and the way we talk to the consumer, to name a few. a few. The influence of drag on beauty, like drag itself, is constantly evolving, but either way, it’s not going anywhere anytime soon.

As Miss Fame, season seven contestant and Viktor & Rolf ambassador, explains, “Drag has forever transformed the relationship to makeup as we know it. People from all walks of life find self-celebration through dramatic makeup looks and potentially unleash their human experience beyond any restrictions they have ever known. Drag is a celebration of identity and beyond.

And Willam, as always, sums up the overall impact of drag in a succinct way that only she can. “Do whatever you want and if it doesn’t look right, a drag queen will probably find a way to tell you.”